# TheGenieLab TheGenieLab Reviews (20), Pricing, Services & Verified Ratings - Premier Verified - 4.8 out of 5 average review rating - 4 connections joined TheGenieLab's Network [Visit Website](https://www.thegenielab.com) [Get a Custom Proposal](https://clutch.co/profile/thegenielab) **Your eCommerce Experts in Websites, Apps and APIs** At TheGenieLab, we design, build, and optimize Shopify stores that sell. As a **Shopify Plus Expert Partner** with a **five-star client rating**, we help brands turn digital storefronts into scalable, high-converting sales engines. Our team of seasoned developers, UX/UI designers, and technical architects specializes in **Shopify Plus migrations**, **custom theme development**, **API integrations**, and **bespoke app solutions** that streamline operations and drive measurable ROI. Whether you’re building from scratch, migrating from Magento, BigCommerce or WooCommerce, or seeking continuous optimization, we make the process seamless—so you can focus on growth. With over a decade of experience across **Shopify, Magento, WooCommerce, and BigCommerce**, we understand what powers online success: performance, usability, automation, and trust. From site architecture to conversion optimization, we build solutions tailored to your brand identity and customer experience goals. Our global team operates from **Miami, Florida (USA)** and **Cardiff, Wales (UK)**, supporting clients across North America, Europe, and beyond. Beyond design and development, we deliver ongoing **eCommerce strategy**, **Shopify app development**, and **custom API integrations** that empower your business to scale with confidence. We don’t just build stores — **we engineer growth**. ## Company Information - Minimum project size: $1,000+ - Hourly rate: $100 - $149 - Number of employees: 10 - 49 - 2 Locations: - Coral Gables, FL (Headquarters) - Cardiff , Wales - Founded in 2014 - 3 languages: English, French, Spanish ## Services, Focus Areas, Industries, and Clients ### Service Lines - 40% E-Commerce Development - 40% Web Development - 20% Custom Software Development ### Focus Areas - CMS Focus: - 100% WordPress CMS - Application Platforms: - 85% Linux server - 15% Other app platform - Programming & Scripting: - 70% PHP - 20% JavaScript - 10% AJAX - E-commerce Systems: - 70% Shopify - 15% Magento - 15% WooCommerce - Frameworks and CMS: - 44% Symfony - 39% Laravel - 17% CodeIgniter ### Industries - 100% eCommerce ### Clients - 60% Small Business (<$10M) - 40% Midmarket ($10M - $1B) ## Pricing Snapshot Average rating for cost based on this provider's reviews: 4.7 out of 5 **What Clients Have Said** *(This summary is based on verified Clutch reviews.)*: TheGenieLab offers competitive pricing with a focus on value. Projects range from $10,000 to $15,000, with clients noting strong communication, timely delivery, and effective support. Their services are tailored to various business sizes, emphasizing cost-effectiveness and quality outcomes. **Most Common Project Size**: Less than $10,000 based on 14 reviews *(Pricing information for this provider is based on reviews where the project size was available.)* ### Pricing by Service - E-Commerce Development: Less than $10,000 based on 10 reviews - Custom Software Development: Less than $10,000 based on 4 reviews - Web Development: Less than $10,000 based on 4 reviews - API Development: Less than $10,000 based on 2 reviews - Search Engine Optimization: Less than $10,000 based on 2 reviews - Accounting: Less than $10,000 based on 1 review - UX/UI Design: $10,000 to $49,000 based on 1 review - IT Managed Services: $10,000 to $49,000 based on 1 review - Web Design: $10,000 to $49,000 based on 1 review - Application Management & Support: Confidential based on 1 review ## Reviews Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews) ### TheGenieLab Review Insights Overall Review Rating: 4.8 - Quality: 4.9 - Schedule: 4.8 - Cost: 4.7 - Willing to Refer: 4.8 ### Top Mentions - Timely (6 mentions) - Communicative (4 mentions) - Great project management (4 mentions) - Helpful (3 mentions) - High-quality work (3 mentions) - Accessible (2 mentions) - Easy to work with (2 mentions) - Efficient (2 mentions) - Knowledgeable (2 mentions) - Patient (2 mentions) - Exceeds expectations (1 mentions) - Exceptional performance (1 mentions) - Experienced (1 mentions) - Hard working (1 mentions) - Professional (1 mentions) - Puts the customer first (1 mentions) - Trustworthy (1 mentions) - Unique expertise (1 mentions) - Well-organized projects (1 mentions) ### Review Highlights **Commitment to Client's Business Success** Reviewers frequently mention TheGenieLab's commitment to understanding their business goals and providing solutions that drive growth. This dedication is evident in their ability to enhance operational processes and improve sales. **Room for Improvement in Some Customization** There are minor suggestions for improvement in customization abilities, particularly in allowing clients more direct control over certain software integrations without developer intervention. **Initial Communication Gaps Resolved Quickly** One review notes initial communication gaps but mentions they were resolved quickly, suggesting TheGenieLab is capable of addressing and improving communication issues efficiently. **Customization and Flexibility** TheGenieLab is recognized for their ability to customize software and platforms to meet specific business requirements. Clients value their flexibility and willingness to adapt projects as needed. **Expertise in E-commerce Development** TheGenieLab has been praised for their expertise in Shopify development and e-commerce solutions. Clients appreciate their ability to tailor solutions to specific business needs, enhancing user experience and driving growth. **Excellent Communication and Client Support** Clients highlight TheGenieLab's clear and effective communication. The team is noted for being responsive and easy to work with, often going above and beyond to ensure client satisfaction and project success. **High Technical Competency** TheGenieLab is praised for their technical skills and knowledge. Clients appreciate their ability to handle complex integrations and deliver technically sound solutions that meet project specifications. **Client-Centric Approach** Clients appreciate TheGenieLab's ability to listen and translate their visions into reality, ensuring that the final deliverables align with their business objectives and expectations. **Strong Project Management and Timeliness** Multiple reviews commend TheGenieLab for their organized project management and ability to meet deadlines. Clients appreciate their timely deliveries and responsiveness, which have been consistent across different projects. **Positive Client Outcomes** Many clients report significant improvements in their business metrics, such as increased sales, conversion rates, and customer engagement, following their collaboration with TheGenieLab. ### TheGenieLab Reviews #### E-Commerce Website Revamp for Weight Loss Company (Featured Review) **The Project** - Services: E-Commerce Development - Project size: $10,000 to $49,999 - Project length: Mar. - Sep. 2022 **Project Summary**: THEGENIELAB LLC revamped the e-commerce website of a medical weight loss company. Using the software lifecycle model method, the team developed the website to align with the brand and culture of the business. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** CTO, Healthcare Company - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Oct 20, 2022 **Feedback Summary**: The company saw an increase in product sales immediately after launching the revamped platform, enabling them to create an affiliate program they couldn't do before. THEGENIELAB LLC managed the engagement through Monday. They leveraged their experience and knowledge to ensure the project's success. ""The developers are super knowledgeable, and I learn a lot from them in our conversations."" **BACKGROUND** Please describe your company and your position there. I'm the CTO of a company that specializes in medical weight loss and helping reduce obesity year over year. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire THEGENIELAB LLC, and what were your goals? Our ecommerce website was created in a clunky way prior to my time and we wanted to revamp it where it fits with the brand and culture of the company. In addition, wanted to set it up for scale across all the locations that can help give our customers the best experience. **SOLUTION** How did you select this vendor and what were the deciding factors? I searched online through Shopify partners and evaluated which partners could be a good fit the company and has a similar work ethic to my liking. In addition, really understood the vision and where the company is going. Describe the scope of work in detail, including the project steps, key deliverables, and technologies used. Kick off meeting to describes the goals of the projects and weekly meetings to understand what works needs to be done. We used the SDLC method for project mamangement. How many people from the vendor's team worked with you, and what were their positions? there was a project manager and a few backend developers on the that we worked with and from my end it was the marketing specialist and myself. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? After launching we say in increase in product sales right away and we have created an affiliate program as well as nurturing campaigns which we could never do before. Describe their project management style, including communication tools and timeliness. We had weekly calls to get updates on the tasks and what needed to be accomplished. This was all done through Monday.com What did you find most impressive or unique about this company? They have a lot of experience in e-commerce and developing sites that are set up for scale. The developers are super knowledgeable, and I learn a lot from them in our conversations. Are there any areas for improvement or something they could have done differently? There was some communication gaps in the beginning but it got resolved pretty quickly. Its natural for every company that have some of that occur. --- #### E-Commerce & Web Development for Arts & Crafts Retailer **The Project** - Services: Custom Software Development, E-Commerce Development, Web Development - Project size: Confidential - Project length: June - Sep. 2025 **Project Summary**: TheGenieLab built a Shopify Plus site for an arts and crafts retailer. The team migrated the client's existing product, web content, customer, and sales transaction data from BigCommerce to Shopify. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** President, The Woolery - Industry: Retail - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Sep 26, 2025 **Feedback Summary**: TheGenieLab had a detailed project plan that they tracked and monitored through a monday.com project board. TheGenieLab was extremely responsive to the client's issues and questions. The client was also impressed with TheGenieLab's technical competency and subject matter expertise. ""TheGenieLab's team excels at project management and overall communication."" **BACKGROUND** Please describe your company and position.I am the President of The WooleryDescribe what your company does in a single sentence.Ecommerce retailer of arts and craft supplies catering to weavers, spinners, rug hookers, knitters, crocheters and other similar crafters. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire TheGenieLab to accomplish?Build new Shopify website.Migrate website from BigCommerce to Shopify **SOLUTION** How did you find TheGenieLab?Existing ClientWhy did you select TheGenieLab over others?High ratingsGreat culture fitReferred to meCompany values alignedHow many teammates from TheGenieLab were assigned to this project?6-10 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables. Build a Shopify Plus site that incorporated many of the existing capabilities of our existing BigCommerce site plus incorporated additional capabilities unique to Shopify. Migrate existing product, web content, customer and sales transaction data from BigCommerce site to new Shopify site. Go live with new Shopify site on or before September 30, 2025.  **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?A comprehensive project plan was detailed, tracked and monitored via a Monday project board. During the course of the project, weekly update meetings were held between the key client contacts and the various Genie Lab project leads.Describe their project management. Did they deliver items on time? How did they respond to your needs?All project deliverables were documented and tracked via a Monday project board. Tasks were brokend down into 7-10 day "sprints" and adjusted as needed. The Genie Lab team was extremely responsive (Monday Board, WhatsApp, Google Meet, email and phone) both requesting and responding to issues and questions as they arose.What was your primary form of communication with TheGenieLab?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?In addition to being highly technically competent and subject matter experts, TheGenieLab's team excels at project management and overall communication. However, the single most impressive aspect of The Genie Lab is their commitment to the success of our project and their strong desire to build something that would enhance our overall business. They didn't just build us a new website, they helped us position our business for future growth and success.Are there any areas for improvement or something TheGenieLab could have done differently?I would not change a thing with how The Genie Lab managed this project. --- #### E-Commerce Revamp for Clinical Nutrition Company **The Project** - Services: E-Commerce Development, UX/UI Design - Project size: $10,000 to $49,999 - Project length: Nov. 2023 - Feb. 2024 **Project Summary**: TheGenieLab revamped the e-commerce website of a clinical nutrition company. Requirements included improved UX, mobile optimization, streamlined content management, and customer feedback and support features. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** VP of Operations, ChiroNutraceautical - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Apr 2, 2024 **Feedback Summary**: Thanks to their e-commerce revamp, the client noticed higher average order value and increased positive reviews and ratings. TheGenieLab delivered work on time and was responsive and efficient in answering queries. Moreover, they quickly jumped on the project and completed it efficiently. ""The project management team was thorough and delivered items on time."" **BACKGROUND** Please describe your company and position.I am the Vice President of Operations of ChiroNutraceauticalDescribe what your company does in a single sentence.ChiroNutraceutical provides therapeutically effective clinical nutrition to Chiropractors since 2010. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire TheGenieLab to accomplish?Revamp e-Commerce site **SOLUTION** How did you find TheGenieLab?Used previously for projects.Why did you select TheGenieLab over others?Pricing fit our budgetReferred to meHow many teammates from TheGenieLab were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Project Objectives:Improve User Experience (UX): Enhance navigation, interface design, and overall usability to increase customer satisfaction and engagement.Mobile Optimization: Ensure the website is fully responsive and optimized for all devices, particularly smartphones and tablets.Content Update and Management: Refresh product listings, descriptions, images, and add new content sections to better communicate the brand and product value.Checkout Process Optimization: Simplify and secure the checkout process to reduce cart abandonment rates and enhance payment gateway integrations.Customer Feedback and Support Features: Implement a more intuitive feedback system and enhance customer support channels (live chat, FAQs, contact forms). **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Higher Average Order Value (AOV): Increase in the average amount spent by customers per transaction.Positive Customer Feedback: Increase in positive reviews and ratings, reflecting customer satisfaction with the new website experience.Describe their project management. Did they deliver items on time? How did they respond to your needs?The project management team was thorough and delivered items on time responding to our questions quickly and efficiently.What was your primary form of communication with TheGenieLab?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?Because of our unique set-up and prior experience with our company, they were able to quickly jump in and utilize their team to deploy our requirements effectively.Are there any areas for improvement or something TheGenieLab could have done differently?No --- #### Custom Software Development for Power Sports E-Commerce Company **The Project** - Services: API Development, Custom Software Development - Project size: $10,000 to $49,999 - Project length: Nov. 2022 - Feb. 2023 **Project Summary**: A power sports e-commerce company hired TheGenieLab to integrate custom software systems into their product. The goal was to streamline operations and reduce errors and manual processes. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Owner, Fueled UTV - Industry: eCommerce - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Dec 21, 2023 **Feedback Summary**: The client was satisfied with the engagement; TheGenieLab successfully delivered a viable solution that helped the client reduce errors and manual processes. The team was timely and understanding; they offered additional input and helped dial the project in. Overall, they did an awesome job. ""TheGenieLab not only delivered on our expectations but exceeded them!"" **BACKGROUND** Please describe your company and position.I am the Owner of Fueled UTVDescribe what your company does in a single sentence.eCommerce company servicing the power sports industry. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire TheGenieLab to accomplish?Custom integration of software systems to reduce errors and manual processes. **SOLUTION** How did you find TheGenieLab?ReferralWhy did you select TheGenieLab over others?Referred to meHow many teammates from TheGenieLab were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Product Creation and Maintenance Veeqo Product TitleVend Product Name Veeqo SKUVend Custom SKU (We would need simple items, as well as products with options in Veeqo to sync with Vend. Products with options in Veeqo, should be setup as products with options in Vend.)Veeqo Retail PriceVend Retail Price Veeqo BrandVend Brand Veeqo Product ImagesVend Product Images Veeqo Cost Price Vend Supplier Price Veeqo Supplier Reference NumberVend Supplier Code Veeqo Default SupplierVend Supplier Veeqo Qty Available (Fueled UTV Location Inventory Only)Vend Current Inventory (Main Outlet)We need new products created in Veeqo to be created in Vend to include the elds listed above and any updates to products in Veeqo to update Vend accordingly. Orders Currently, orders created in Vend get created in Veeqo however, all items are in an allocated, fullled and shipped status in Veeqo whether or not the product is in stock. We need out-of-stock items to show in Veeqo as unallocated and not shipped. The process you have established for this as outlined here below will work for us. Process:Delete the allocation in Veeqo for orders that come into Veeqo from Vend which include items that show a negative qty available. Create the new allocation for stock items and add non-stock items with 0 qty.Create the shipment Manually update qty on product as it will be allocated using a purchase order Create a new allocation for non stock items Create a new shipment Create a tie between PO’s and orders (all orders in Veeqo, not just orders originating in Vend) Check the PO number and if it is the same as an order number then allocate all of the stock to that order. If the PO number does not match an order number then look at notes section for list of order numbers to allocate to. Example note Order#|SKU#|QTY, Order#|SKU#|QTY, etc. The stock would allocate to the order in the corresponding order of the notes. Parked Orders in Vend: We need parked orders in Vend to pass to Veeqo as Payment Required status. Currently this happens however the only items that pass to the order in Veeqo are the items which are added to the order prior to parking the order. If you add or remove any items from the order in Vend after it has been parked then the changes do not pass to Veeqo. We need all changes to pass to Veeqo. Returns/Exchanges: We need returns and exchanges processed in Vend to transfer into and be recorded properly in Veeqo. Currently Veeqo does not support exchanges therefore we may need to look at adding notes of some sort to the order in Veeqo that the exchange took place in Vend and also adjust inventory in Veeqo according to the exchange. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?The GenieLab team was able to deliver. The outcome was not exact to the scope however it was very close and it in the end worked out great for us. The hurdles that we experience were with the software companies and not GenieLab. They did an awesome job working with the software companies and coming up with viable solutions to ultimately achieve our end goal. It has vastly reduced errors and manual processes for our team.Describe their project management. Did they deliver items on time? How did they respond to your needs?The GenieLab team was great! They always did what they said and were very timely! They understood our project and end goal very well and were able to offer additional input to help us really dial things in.What was your primary form of communication with TheGenieLab?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?The GenieLab team put in the effort to really understand our business and our processes which I felt allowed them to provide input from a developers stand point and not only deliver on the scope of work but exceed our expectations by helping with some additional pain points through the process.Are there any areas for improvement or something TheGenieLab could have done differently?TheGenieLab not only delivered on our expectations but exceeded them! --- #### E-Commerce Website Revamp for Weight Loss Company **The Project** - Services: E-Commerce Development - Project size: $10,000 to $49,999 - Project length: Mar. - Sep. 2022 **Project Summary**: THEGENIELAB LLC revamped the e-commerce website of a medical weight loss company. Using the software lifecycle model method, the team developed the website to align with the brand and culture of the business. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** CTO, Healthcare Company - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Oct 20, 2022 **Feedback Summary**: The company saw an increase in product sales immediately after launching the revamped platform, enabling them to create an affiliate program they couldn't do before. THEGENIELAB LLC managed the engagement through Monday. They leveraged their experience and knowledge to ensure the project's success. ""The developers are super knowledgeable, and I learn a lot from them in our conversations."" **BACKGROUND** Please describe your company and your position there. I'm the CTO of a company that specializes in medical weight loss and helping reduce obesity year over year. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire THEGENIELAB LLC, and what were your goals? Our ecommerce website was created in a clunky way prior to my time and we wanted to revamp it where it fits with the brand and culture of the company. In addition, wanted to set it up for scale across all the locations that can help give our customers the best experience. **SOLUTION** How did you select this vendor and what were the deciding factors? I searched online through Shopify partners and evaluated which partners could be a good fit the company and has a similar work ethic to my liking. In addition, really understood the vision and where the company is going. Describe the scope of work in detail, including the project steps, key deliverables, and technologies used. Kick off meeting to describes the goals of the projects and weekly meetings to understand what works needs to be done. We used the SDLC method for project mamangement. How many people from the vendor's team worked with you, and what were their positions? there was a project manager and a few backend developers on the that we worked with and from my end it was the marketing specialist and myself. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? After launching we say in increase in product sales right away and we have created an affiliate program as well as nurturing campaigns which we could never do before. Describe their project management style, including communication tools and timeliness. We had weekly calls to get updates on the tasks and what needed to be accomplished. This was all done through Monday.com What did you find most impressive or unique about this company? They have a lot of experience in e-commerce and developing sites that are set up for scale. The developers are super knowledgeable, and I learn a lot from them in our conversations. Are there any areas for improvement or something they could have done differently? There was some communication gaps in the beginning but it got resolved pretty quickly. Its natural for every company that have some of that occur. --- #### Website Revamp & Management for Cosmetics Company **The Project** - Services: E-Commerce Development, IT Managed Services, Web Design - Project size: $10,000 to $49,999 - Project length: Apr. 2019 - May 2022 **Project Summary**: THEGENIELAB LLC revamped the look and feel of a cosmetic company's website and handled its daily maintenance. They provided expert advice and worked on multiple facets of the e-commerce platform. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Owner, COO & CFO, CTRL, LLC - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Jul 25, 2022 **Feedback Summary**: THEGENIELAB LLC helped the client achieve the highest rankings on various social platforms. They impressed the client with their seamless workflow, timely response, and commitment to accuracy, which far surpassed the other companies considered by the client. ""I felt that they responded to all of our requests and executed them."" **BACKGROUND** Please describe your company and your position there. The company is a gender-neutral skincare cosmetics company which focuses on 5 core multi functional products. I am the owner, CFO-COO. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire THEGENIELAB LLC? We hired TGL to overhaul our look and feel, as well as handling the day to day maintenance. 3 previous so called "website/IT" companies FAILED to produce the desired results. We needed a company with the talent, and professionalism to achieve OUR vision! **SOLUTION** How did you select this vendor and what were the deciding factors? Revamping and execution of the CTRL'S assets, as well as the cohesive interaction between TGL was critical. TGL fulfilled ALL of the requisite solutions and tasks put before them. Describe the project in detail and walk through their service package. I discussed at length with TGL about our needs and continued support for our IT. The project entailed multiple facets across many platforms as well as the expert advice provided by their team. The interaction and responses where always timely and accurate. How many resources from the vendor's team worked with you, and what were their positions? Our company worked with various team members. During our onboarding thru completion, I interacted with not only some of the team members BUT also with the CEO/OWNER. Speaking as an owner to owner I felt a complete sense of satisfaction that was never achieved with any prior firm. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? TGL helped our companies position on social platforms to the highest degree. How effective was the workflow between your team and theirs? The workflow was seamless and responding to within the normal timeframes, pursuant to each task. What did you find most impressive or unique about this company? Their commitment to accuracy and response time far surpassed other companies that we considered. Are there any areas for improvement or something they could have done differently? I felt that they responded to all of our requests and executed them. --- #### Web Development for Retail Wine Shop **The Project** - Services: Web Development - Project size: Confidential - Project length: June 2020 - Ongoing **Project Summary**: THEGENIELAB LLC is providing custom development services to a Shopify website. They've delivered shipping and local delivery integrations through API work. They are an ongoing customization partner.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Manager, Redneck Wine - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Apr 11, 2022 **Feedback Summary**: The website has increased in user-friendliness and has a more streamlined checkout experience thanks to THEGENIELAB LLC's work. They are quick to respond to urgent requests and have developed a strong personal rapport with the client. Working in a complicated industry, they communicate well. ""Their effectiveness, speed, and politeness make them very easy to deal with." " **BACKGROUND** Introduce your business and what you do there. I’m the manager of a retail wine shop with a growing online presence. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with THEGENIELAB LLC? They’re building our website. The core site was already built on Shopify, so they provided heavy customization. **SOLUTION** What was the scope of their involvement? There are a lot of customer-facing features driven by APIs. Our connections allows customers to choose local delivery options that tie into another service we use. Additionally, customers can look up where their local FedEx office is to designate it as the drop-off point for their shipment. Because we sell alcohol, we can’t always ship directly to someone’s house depending on the state they live in; we have to ship it to an ABC store. We have a tool that helps people find those locations and auto-fills the addresses. What is the team composition? The work was mostly done by two people: Umair (Senior Developer) and Michael (Business Implementation Manager). They both helped quite a lot, and Michael even did some things at the last minute when I needed it done quickly. How did you come to work with THEGENIELAB LLC? I interviewed a few different firms and had actually done work with a couple of others. THEGENIELAB came through Shopify’s suggestion network as a recommended developer. After trying to work with 2–3 companies, I realized they weren’t giving me the response time I needed. THEGENIELAB had great reviews and I liked the sound of what they were doing from my interview with them. How much have you invested with them? We’ve spent around $10,000–$15,000. What is the status of this engagement? We’ve been working together since June 2020. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Everything is user-friendly. THEGENIELAB has allowed us to be able to sell wine and get into an entire state that we were having trouble accessing. It would be difficult to put a number on their value because a lot of what they’re doing is removing barriers to checkout. It’s hard to know how many people wouldn’t have checked out if they process had been different. How did THEGENIELAB LLC perform from a project management standpoint? They’re great at pushing back when an idea isn’t as good as it could be about the workflow or the customer checkout flow. They’re good at going back and forth with me about doing things another way. We communicate over a combination of emails and phone calls and video screen sharing. What did you find most impressive about them? I had to explain some very complicated things to Michael as I was driving, and we figured it all out. They’re good about working quickly when there’s an emergency. Their effectiveness, speed, and politeness make them very easy to deal with, especially on a personal level. They know how to communicate and are very understanding. Are there any areas they could improve? I’d like them to have a little bit better of understanding overall of why they’re doing what they’re doing. Alcohol laws are a difficult concept, as they’re not always clear, and I even have trouble understanding the sometimes.    Do you have any advice for potential customers? Make sure you’re on top of responding to your emails. If there is a weakness in our relationship, it’s me not responding to my emails. I have to be on my feet a lot, so days will go by when I’m not in front of my computer.  --- #### CIM Software Dev for Water Science Tech Company **The Project** - Services: Custom Software Development - Project size: Less than $10,000 - Project length: Jan. 2020 - Mar. 2022 **Project Summary**: A water science tech company tapped THEGENIELAB LLC to develop customer interaction management software that would allow them to list all scientific and customer data under one bar code.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Director, Consumer Products, Cyclopure, Inc. - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Apr 4, 2022 **Feedback Summary**: THEGENIELAB LLC's custom CIM software allowed the client to track all outgoing and incoming tests in the shipping cycle, enabling their lab techs to prepare for water data testing. Their developers effectively understood the client's requirements, delivering the perfect software for their needs. ""Their friendliness and patience were impressive."" **BACKGROUND** Please describe your company and your position there. I'm the Consumer Products Director for a Water Science Technology Company. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire THEGENIELAB LLC, and what were your goals? We hired the Genie Lab to design a custom piece of software that would allow our Mass Spectronemer data to integrate with Fulfillment and Customer Service software for a water test kit that we sell. **SOLUTION** How did you select this vendor and what were the deciding factors? We work with Veeqo, and Veeqo highly recommended The Genie Lab. Describe the scope of work in detail, including the project steps, key deliverables, and technologies used. They designed and developed stage one of a customer interaction software that would allow us to have all scientific data and customer data listed under one bar code number. How many people from the vendor's team worked with you, and what were their positions? Two. Developer and Account Director **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? We were able to track all outgoing and incoming tests - where they were in the shipping cycle, enabling lab techs to prepare for testing water data. Describe their project management style, including communication tools and timeliness. We spoke on the phone and had diagrammed our work flow. The developer was able to easily understand what we needed. What did you find most impressive or unique about this company? Their friendliness and patience were impressive. Oftentimes working with people in different time zones, and especially software developers, can be difficult to schedule. The language of development is so specialized that it's easy to feel "out of the loop." We never felt that way with Genie Lab. Are there any areas for improvement or something they could have done differently? Nothing at all. Genie lab was great. Our team wasn't as easy to work with! --- #### E-Commerce Dev for Shopping Bag Store **The Project** - Services: E-Commerce Development - Project size: Less than $10,000 - Project length: Apr. 2020 - Ongoing **Project Summary**: THEGENIELAB LLC develops an e-commerce platform using Shopify for a shopping bag store. The team listens to the client's input and feedback as they build the platform. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Founder & President, Colony Co. - Industry: Retail - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Jan 7, 2022 **Feedback Summary**: So far, the conversion rates, revenue, and lead generation have improved significantly. THEGENIELAB LLC seamlessly communicates and resolves issues. The team continues to provide support for the website.  ""I'm beyond impressed with their support."" **BACKGROUND** Please describe your company and your position there. I'm the founder of Colony Co. which is a brand of high quality reusable shopping bags. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire THEGENIELAB LLC, and what were your goals? We hired THEGENIELAB to overhaul our Shopify store. They did an excellent job. They made a beautiful and functional custom theme for us. This has increased our conversion rate and helped add to our brand's credibility as an industry leader. **SOLUTION** How did you select this vendor and what were the deciding factors? We researched and vetted developers that specialized in Shopify, and chose them for the straightforward approach, and impressive portfolio. Describe the scope of work in detail, including the project steps, key deliverables, and technologies used. They created a custom Shopify theme for us. They listened to our input and feedback and produced just what we needed. How many people from the vendor's team worked with you, and what were their positions? 2 people, developers **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? Improved conversion rate and revenue. Improved lead generation. (Email subscriptions) Describe their project management style, including communication tools and timeliness. They used Monday.com and it was an efficient way to communicate our feedback to them and get all issues resolved. What did you find most impressive or unique about this company? We are nearly 2 years into using the site they built for us, and they still respond to our support requests. If there is something i can't fix myself in Shopify, i ask them and they get it done, usually within 1 day and do not bill for this. I did not expect this when i hired them, and i'm beyond impressed with their support. Its the reason i chose to write this review. Are there any areas for improvement or something they could have done differently? Not really. --- #### E-Commerce Dev & SEO Services for Hair Products & Salon **The Project** - Services: E-Commerce Development, Search Engine Optimization - Project size: $10,000 to $49,999 - Project length: Jan. - Mar. 2020 **Project Summary**: THEGENIELAB LLC provided e-commerce web development and SEO services for hair products & salon. They developed a Shopify website and worked on the SEO of the site. A B2B app was also created. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Owner, Veila Hair Extensions - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Aug 28, 2021 **Feedback Summary**: The client's existing customers are happy with the new user-friendly website and have increased sales by over 70%. The client was happy with the B2B app as well. The team had smooth communication that impressed the client and they were satisfied with the overall outcome of the project. ""The team works so well together and the communication amongst each other is flawless."" **BACKGROUND** Please describe your company and your position there. Owner of a start up hair extension supply company. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire THEGENIELAB LLC, and what were your goals? I embarked on the journey of creating my own Shopify website which was a bit of a failure to say the least. I then employed 2 companies via Shopify referral. I could not communicate with and the results were devastating. The other company was a referral (not through Shopify), and the main designer disappeared. I invested so much into the project by this time that I was ready to give up. **SOLUTION** How did you select this vendor and what were the deciding factors? I searched thoroughly through Shopify list of design & seo companies and received an immediate response from Michael Tarr & Fredy. I was able to communicate my needs for creating an e-commerce site that was not only for consumers but for B2B. The Genie Lab understood my website needs and went to work. Redesign is far more challenging than creating an entire site. Describe the scope of work in detail, including the project steps, key deliverables, and technologies used. Michael Tarr enlisted his expert team to immediately contact me and understand my needs within 1 week. Fouzia and Umair communicated via Zoom to completely understand my need to hide pricing for my wholesale customer. I was part of the design creation, the aesthetic was very important and Fouzia handled the design creating the perfect brand image I wanted to display. The technical aspect of the site was created by Umair & Fouzia, they made it simple for me to upload images and worked with correct apps for variations. The site was prepared and a full training was done for me to understand in less than a month. I then received help with the SEO Guru Christian Behier. He was enlisted to put my start-up on the ever changing internet. The clock never ticked for Christian, he gave me as much time as necessary to understand SEO and together we started to improve the site by creating perfectly written blogs. How many people from the vendor's team worked with you, and what were their positions? Michael Tarr & Fredy - Owner Fouzia & Umair - Design & Functionality Christian Behier - SEO & Marketing **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? Once the redesigned was launched, my existing customers found shopping the site to be far more user friendly. The reorders started to pour in since what I am selling was far more understandable to them. With the help of Christian, the new sales from SEO increased over 70%. Describe their project management style, including communication tools and timeliness. During the initial design stage of the site, Mike, Fouzia & Umair communicated to me every week to show me updates and new functions. I not only was updated via email, Zoom, but long phone conversations which were understandable (dumbed down) for someone without any experience in web design. The B2B App was created which allowed me to personally vet any business looking to shop my brand. The hair industry is inundated with hair suppliers and this feature allowed me to gain trust with other hair salons. All was done within 1 month! Christian Behier was assigned to create SEO perfection, this gentleman understand SEO and has an impressive resume working with huge companies such as Dell Computers. What did you find most impressive or unique about this company? The team works so well together and the communication amongst each other is flawless. Although my project is not their largest, I was treated as if it was. The consistent communication was most impressive. Christian Behier (SEO/Marketing) spent countless hours researching my brand and industry - he literally educated himself in all aspects of the industry. He also shared his immense knowledge with me which was like a car mechanic trying to explain fixing a car to a lay person, but he did it. Once my blogging (which he fixed every word if needed) finally hit search engines, my brand excelled, as well as sales. Christian is a word master! He also understand the importance of social media and helped me to create engaging content.. Are there any areas for improvement or something they could have done differently? There is not much that needed improvement since the communication was strong. It is important to vet other Shopify experts to not get into the trap of working with companies that take your money and dissappear. --- #### Web Revamp for Sports Camera Manufacturer Company **The Project** - Services: Web Development - Project size: $50,000 to $199,999 - Project length: Oct. 2018 - Ongoing **Project Summary**: A sports camera manufacturer company hired THEGENIELAB LLC to revamp an online store. The team is tasked with designing the web following the client's preference. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** COO, ShotKam - Industry: Manufacturing - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — May 20, 2021 **Feedback Summary**: Thanks to THEGENIELAB LLC's engagement, the client has seen a significant increase in the annual growth of the newly designed platform. They have executed a seamless workflow through their great comprehension and skills. The team is prompt, reliable, and always available. ""The team is trustworthy, they execute everything we ask." " **BACKGROUND** Please describe your company and your position there. We manufacture a high-end sports camera. I am the COO of ShotKam LLC. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire THEGENIELAB LLC, and what were your goals? Our website was outdated, so we needed a dev. team to execute the clear design vision we had for our online store. The Genie Lab has successfully executed time and time again. We have worked with them for about 4 years now and grown 1.7x annually, and they have managed to keep up with our growth. **SOLUTION** How did you select THEGENIELAB LLC and what were the deciding factors? We looked for true and authentic reviews in our selection process, so we trusted The Genie Lab initially based on those. Describe the scope of work in detail, including the project steps, key deliverables, and technologies used. We use Shopify Plus to host 5 international stores and have built a custom theme. How many people from the THEGENIELAB LLC team worked with you, and what were their positions? 3 — Primarily Fouzia, but we have worked with Michael and Umair too. All great. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? 1.7x annual growth thanks to professional site. Describe their project management style, including communication tools and timeliness. I would say that you have to be extremely clear on what the expectation is (both in design and timeline), but that’s true of any developer. The team is trustworthy, they execute everything we ask. What did you find most impressive or unique about this company? Available around the clock which I love! Are there any areas for improvement or something they could have done differently? In the past, I had asked if they could thoroughly proof their work before sending it, so now they do. Fouzia does the development, then Umair checks it which is awesome. No complaints honestly. --- #### E-Commerce Development for Fitness Apparel Brand **The Project** - Services: E-Commerce Development, Web Development - Project size: Less than $10,000 - Project length: Nov. 2025 - Jan. 2026 **Project Summary**: TheGenieLab developed a Shopify website for a fitness apparel brand. The team optimized product pages, enhanced the site's UX/UI, and made the platform mobile responsive. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Executive, Slim Blvd - Industry: Fitness - Client size: 1-10 Employees - Review Type: Online Review **The Review** — Apr 6, 2026 **Feedback Summary**: TheGenieLab's work improved the client's site performance, conversion rate, and mobile experience. The team delivered a professional, branded storefront that was ready for customer traffic. TheGenieLab's attention to detail, strong branding direction, and high-conversion focus impressed the client. ""The project was handled professionally and met all expectations."" **BACKGROUND** Please describe your company and position.I am the Executive of Slim BlvdDescribe what your company does in a single sentence.Slim Blvd is a premium fitness apparel brand. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire TheGenieLab to accomplish?Build a professional Shopify storencrease conversions and overall store performance **SOLUTION** How did you find TheGenieLab?Online SearchWhy did you select TheGenieLab over others?Close to my geographic locationHow many teammates from TheGenieLab were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.The project included designing and developing a professional Shopify store for Slim Blvd, improving the brand layout, optimizing product pages, and enhancing overall user experience. Key deliverables included a fully functional storefront, branded homepage design, optimized product listings, mobile responsiveness, and conversion-focused layout improvements.    **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Improved website performance, increased conversion rate, better mobile experience, and a more professional branded storefront ready for customer traffic.   Describe their project management. Did they deliver items on time? How did they respond to your needs?They communicated clearly, delivered everything on time, and quickly implemented any requested changes. The process was smooth, professional, and responsive to our needs.   What was your primary form of communication with TheGenieLab?In-Person MeetingVirtual MeetingWhat did you find most impressive or unique about this company?Their attention to detail, strong branding direction, and focus on building a high-converting store stood out the most.   Are there any areas for improvement or something TheGenieLab could have done differently?No major areas for improvement. The project was handled professionally and met all expectations. --- #### Shopify Web Dev & SEO for Naturopathic Wellness Company **The Project** - Services: Search Engine Optimization, Web Design - Project size: Confidential - Project length: Sep. 2025 - Ongoing **Project Summary**: TheGenieLab has created a website for a naturopathic wellness company. They've tailored a Shopify template, added custom features and pages, built out a store, and helped with SEO. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Doctor, Wellness Architecture - Industry: Medical - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Mar 18, 2026 **Feedback Summary**: TheGenieLab has launched the website on time, and it's attracting the right clients. The team is very organized with tasks, and the client communicates with them via virtual meetings. Moreover, they've made the client feel listened to by turning their idea into a reality. "“The team has taken my idea and made it a reality.”" **BACKGROUND** Introduce your business and what you do there.I’m a doctor at Wellness Architecture. We offer personalized wellness and naturopathic services to help clients achieve optimal health and balance by activating the body's natural healing abilities. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with TheGenieLab?We needed to create a website. **SOLUTION** What was the scope of their involvement?TheGenieLab has created an entirely new website and tailored a Shopify template. The team has also added custom features and pages. Moreover, TheGenieLab has built out my store and is helping with SEO and showing me how to get my site more visible.What is the team composition?We’ve worked with one teammate from TheGenieLab.How did you come to work with TheGenieLab?I found TheGenieLab through another part of Shopify. The team was referred to me.What is the status of this engagement?We started working with TheGenieLab in September 2025, and our engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?TheGenieLab always meets the targets with the selected dates and has launched the website on time. Moreover, the website is attracting the right clients.How did TheGenieLab perform from a project management standpoint?TheGenieLab is very organized with tasks. We communicate via virtual meetings.What did you find most impressive about them?TheGenieLab has made me feel listened to. The team has taken my idea and made it a reality.Are there any areas they could improve?I don’t think there’s anything they can improve on. --- #### Web Development & Maintenance for Lingerie & Sleepwear Co **The Project** - Services: Web Development - Project size: Confidential - Project length: May 2025 - Ongoing **Project Summary**: TheGenieLab provides website maintenance and development support for a lingerie and sleepwear company. The team assists with frontend development work, including implementing new features and updates. **Review Rating**: 4.5 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 4.5 **The Reviewer** E-Commerce Director, Cosabella - Industry: Retail - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Oct 13, 2025 **Feedback Summary**: TheGenieLab consistently ensures they complete all tasks on time, meeting the client's expectations. The team's familiarity with the client's website enables them to deliver effective solutions. Moreover, TheGenieLab has communicated effectively via virtual meetings, emails, and messages. ""TheGenieLab has been working with Cosabella for a while, so they know our site very well."" **BACKGROUND** Please describe your company and position.I am the e-commerce director of CosabellaDescribe what your company does in a single sentence.We sell premium lingerie & sleepwear for women.we are US based, italian inspired company **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire TheGenieLab to accomplish?Website maintenanceWebsite development **SOLUTION** How did you find TheGenieLab?We have been working together for yearsWhy did you select TheGenieLab over others?High ratingsReferred to meHow many teammates from TheGenieLab were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.We work with Genie Lab for 10 hours a month more or less.They help us whenever there is some website development to be done, mostly in the front end for promos or some new feature we need.At the moment they are helping us getting ready for our new Loyalty program next week **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?That the tasks were getting done respecting deadlinesDescribe their project management. Did they deliver items on time? How did they respond to your needs?YesWhat was your primary form of communication with TheGenieLab?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?TheGenieLab has been working with Cosabella for a while, so they know our site very well.Are there any areas for improvement or something TheGenieLab could have done differently?No, everything is good so far --- #### SEO Audit & E-Commerce Dev for Food Packaging Distributor **The Project** - Services: E-Commerce Development, Search Engine Optimization, Web Development - Project size: Less than $10,000 - Project length: Apr. - Aug. 2025 **Project Summary**: TheGenieLab provided digital marketing services for a food packaging distributor. The team was responsible for SEO enhancement, coordinating with social media marketing, and launching a loyalty scheme. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Executive, Bonds Packaging Limited - Industry: Business services - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Aug 20, 2025 **Feedback Summary**: TheGenieLab successfully met all the goals of the project. The client was impressed with the team's first-class technical capabilities and expertise. TheGenieLab demonstrated excellent and clear project management and was very easy to deal with, making for an excellent working relationship. ""All goals set for the project were met in full with excellent and consistent advice and guidance."" **BACKGROUND** Please describe your company and position.I am an executive of Bonds Packaging LimitedDescribe what your company does in a single sentence.Food packaging distributor **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire TheGenieLab to accomplish?SEO enhancement of our online ShopCustomer communication enhancementLoyalty scheme launchCoordination with Social Media marketing **SOLUTION** How did you find TheGenieLab?Online SearchReferralWhy did you select TheGenieLab over others?High ratingsGreat culture fitGood value for costCompany values alignedHow many teammates from TheGenieLab were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Work incorporating various workstreams including:Google search consoleGoogle AnalysticsComprehensive SEO AuditBlogs developmentGrowth of online reviewsSite promotionLoyalty scheme structuring and launchCustomer communication/engagement enhancementCoordination with Social Media marketing **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?All goals set for the project were met in full with excellent and consistent advice and guidance from the GenieLab team members led by Christian and Fouzia.Describe their project management. Did they deliver items on time? How did they respond to your needs?Excellent and clear project managment throughout. As the project evolved in terms of outcomes and additional goals added we were very happy with the response to our needs.What was your primary form of communication with TheGenieLab?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?First class experts in Christian and Fouzia as project leaders with a very capable support team.Very clear communication, very easy to deal with throughout making for an excellent working relationship thoughout.First class technical capabilities, impressive expertise demonstrated throughout the project.Are there any areas for improvement or something TheGenieLab could have done differently?Could not be more happy with the service. --- #### Digital Services for Streetwear Brand **The Project** - Services: Custom Software Development, E-Commerce Development, Web Development - Project size: Less than $10,000 - Project length: Nov. - Dec. 2024 **Project Summary**: TheGenieLab developed a custom Shopify website for a streetwear brand. The team designed the homepage, product pages, and more. They also integrated e-commerce functionality, including a payment gateway. **Review Rating**: 2.5 - Quality: 3.0 - Schedule: 2.0 - Cost: 2.5 - Willing to Refer: 2.0 **The Reviewer** Owner, THBC - Industry: Retail - Review Type: Online Review **The Review** — Dec 3, 2024 **Feedback Summary**: TheGenieLab completed the website, meeting the client's expectations. The team maintained excellent communication and professionalism, ensuring all tasks were completed to the client's standards. Despite some challenges, they delivered a quality website on time. This review includes the service provider’s response. ""I'm ultimately satisfied with the completed website."" **BACKGROUND** Please describe your company and position.I am the Owner of THBCDescribe what your company does in a single sentence.Your company, The HeartBreak Club, designs and sells stylish streetwear with a focus on high-quality knitwear, blending fashion and individuality while promoting creativity and social impact through innovative collaborations and charity initiatives. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire TheGenieLab to accomplish?Completion of a functional website **SOLUTION** How did you find TheGenieLab?ReferralWhy did you select TheGenieLab over others?Referred to meHow many teammates from TheGenieLab were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Website Design and Development: Custom Shopify theme tailored to The HeartBreak Club’s aesthetic and branding.Homepage highlighting the brand’s story, latest collections, and key promotions.Product pages with detailed descriptions, high-quality images (front and back), and size guides.Responsive design for optimal performance across desktops, tablets, and smartphones.E-Commerce Functionality:Integration of a secure payment gateway to accept credit cards, PayPal, and other payment methods.Shopping cart and checkout system with options for discounts or promo codes.Content Management:Easy-to-use backend for adding/editing products, images, and text.Blog or updates section to share brand news, style tips, or collaborations.SEO-friendly structure to improve visibility on search engines.Brand Representation:Integration of The HeartBreak Club’s logo, fonts, and color scheme to ensure cohesive branding.Space for the brand mission and values, including charity initiatives and upcoming collaborations."About Us" section highlighting the brand story and vision.Marketing Integration:Email subscription form for newsletters and exclusive offers.Technical Support and Maintenance:Initial testing for bugs and usability issues.Order management.Post-launch support for minor updates or troubleshooting. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Completion of the website.Describe their project management. Did they deliver items on time? How did they respond to your needs?The original launch date for my project was set for December 1st, but the process faced repeated delays due to issues with the salesperson. Throughout the process, the salesperson continually requested additional payments and, on the day before the agreed launch date, claimed to have worked double the agreed-upon hours, demanding extra payment to complete the website. When I reached out to address this unexpected demand, my messages went unanswered.Despite these challenges, I was impressed with the rest of the team. Fouzia and Chris were fantastic! They maintained excellent communication and ensured that all tasks were completed to the standard I was hoping for. Their professionalism and dedication stood out, especially compared to my experience with the salesperson.While I’m ultimately satisfied with the completed website, the experience was overshadowed by my disappointment with the salesperson’s lack of transparency and the unprofessional tactics they attempted. Thanks to the hard work of Fouzia and Chris, the project was brought to a successful conclusion, but I hope future interactions are handled with more integrity.What was your primary form of communication with TheGenieLab?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?I found their communication style unique since there wasn't too much transparency.Are there any areas for improvement or something TheGenieLab could have done differently?Transparency in Communication:The salesperson should ensure clear and upfront communication regarding timelines, costs, and any additional work required. Last-minute requests for additional payments undermine trust and can create unnecessary stress for clients like myself.Accountability and Responsiveness:Ignoring client messages, especially regarding critical issues like unexpected payment demands, is unprofessional. TheGenieLab could implement a system to ensure all team members, including sales personnel, respond promptly to client concerns.Adherence to Agreements:The team should strictly adhere to agreed-upon terms, including the scope of work and timeline, to avoid unexpected delays or disputes.Conflict Resolution Protocol:Establishing a clear protocol for resolving disputes or concerns about billing or workload discrepancies can help address issues promptly and maintain client satisfaction. **Company Response** The service provider responded on March 19th, 2025Thank you for sharing your feedback. We’re happy to hear that you’re ultimately satisfied with the completed website and appreciate your positive comments about Fouzia and Chris.At TheGenieLab, we take transparency and communication seriously, and we regret any confusion that arose regarding hours and invoicing. To clarify, our team worked beyond the initially agreed hours to ensure the best outcome for your project, and we absorbed additional costs to meet your needs.While we strive to make every project a seamless experience, we recognize that billing updates could have been communicated more clearly. We appreciate your feedback and will use it to further refine our internal processes. If there’s anything further you’d like to discuss, we’d be happy to connect. Wishing you success with your brand! --- #### Custom Software Dev for Elastics Manufacturing Company **The Project** - Services: API Development, Accounting, Custom Software Development - Project size: Less than $10,000 - Project length: Jan. - Apr. 2024 **Project Summary**: TheGenieLab provided custom software development for an elastics manufacturing company. The team customized the connection between the client's inventory and accounting software. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Caterpy - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Apr 25, 2024 **Feedback Summary**: TheGenieLab delivered the project on time and within budget. The team responded quickly to emails and executed code promptly. They were easy to communicate with via video conference, virtual meetings, and email. Their ability to customize to the client's needs was commendable. ""Email responses and code execution were in a timely matter."" **BACKGROUND** Please describe your company and position.I am the CEO of CaterpyDescribe what your company does in a single sentence.Caterpy is a distributor for patented elastic no tie shoelaces. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire TheGenieLab to accomplish?Customize the connection between Veeqo and QBO **SOLUTION** How did you find TheGenieLab?ReferralWhy did you select TheGenieLab over others?High ratingsGood value for costReferred to meHow many teammates from TheGenieLab were assigned to this project?1 EmployeeDescribe the scope of work in detail. Please include a summary of key deliverables.TheGenieLab helped customize the connection between our inventory software Veeqo, and our accounting software, QuickBooks Online. There were custom requests for certain data to be include and excluded during the sync'ing process. They specifically helped in tailoring the software for our specific needs with sales channels and customer filtering. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?The company contact list and invoice/payments syncing between the systems.Describe their project management. Did they deliver items on time? How did they respond to your needs?Email responses and code execution were in a timely matter. When further clarification was needed, they were freely available to join a video conference meeting to describe in more detail.What was your primary form of communication with TheGenieLab?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?The existing software made was impressive for low monthly fee, and ability to customize for our individual needs.Are there any areas for improvement or something TheGenieLab could have done differently?Improvements in customization abilities in their Veeqo/QBO connection without going through a developer. Access for us to change customer IDs on the internal TheGenieLab database so we could make changes on our own. --- #### Web Design & Development for Retail Company **The Project** - Services: Application Management & Support, UX/UI Design, Web Development - Project size: Confidential - Project length: Jan. 2023 - Ongoing **Project Summary**: A retail company has hired TheGenieLab to optimize and update their existing e-commerce site. Their work also involves maintaining the client's site. **Review Rating**: 4.5 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** President, Retail Company - Industry: eCommerce - Client size: 11-50 Employees - Review Type: Online Review **The Review** — Feb 19, 2024 **Feedback Summary**: TheGenieLab has delivered according to the client's expectations, thanks to their effective project management and task prioritization skills. The team provides regular updates and communicates clearly and frequently to ensure a seamless workflow. They are professional and highly responsive. ""The GenieLab team is professional, extremely knowledgeable, and very responsive."" **BACKGROUND** Please describe your company and position.I am the President of an ecommerce company Describe what your company does in a single sentence.Retailer of arts & crafts equipment, materials and supplies. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire TheGenieLab to accomplish?Website OptimizationWebsite Maintenance **SOLUTION** How did you find TheGenieLab?ReferralWhy did you select TheGenieLab over others?High ratingsReferred to meHow many teammates from TheGenieLab were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.We have an ongoing project to maintain, optimize and update our ecommerce website. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Projects are identified and then prioritized on an ongoing basis.Describe their project management. Did they deliver items on time? How did they respond to your needs?Excellent project management. Periodic updates are provided and communication is always timely and on point.What was your primary form of communication with TheGenieLab?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?The GenieLab team is professional, extremely knowledgeable, and very responsive.Are there any areas for improvement or something TheGenieLab could have done differently?No. --- #### App Dev for Fishing Equipment Company **The Project** - Services: E-Commerce Development - Project size: Less than $10,000 - Project length: June - July 2022 **Project Summary**: THEGENIELAB LLC developed an app for a fishing equipment company. They conducted a discovery session and provided the project's scope. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Executive, No Live Bait Needed - Industry: Retail - Client size: 1-10 Employees - Review Type: Online Review **The Review** — Oct 24, 2022 **Feedback Summary**: Thanks to THEGENIELAB LLC, the client's sales increased. The client was very satisfied with the deliverables and impressed with the partnership. The service provider's team was efficient, professional, and communicative via meetings and email. ""They seem to know what we were looking."" **BACKGROUND** Please describe your company and your position there. executive of a fishing tackle company. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire THEGENIELAB LLC, and what were your goals? We wanted a package protection application at check out to offer insurance to our customers. Simple, Clean, and fast was the efficiency. **SOLUTION** How did you select this vendor and what were the deciding factors? Location close to us in south Florida. And reading reviews. Describe the scope of work in detail, including the project steps, key deliverables, and technologies used. Held a meeting, provide the scoop of work. Collaborated and came up with a solution. Excellent communication. How many people from the vendor's team worked with you, and what were their positions? 2. Project manager and programmer. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? The simple nature of the app makes it seem less to check out. We get a steady of purchases cause of this. Describe their project management style, including communication tools and timeliness. Meetings via meetings. Email communication. What did you find most impressive or unique about this company? They seem to know what we were looking for maybe cause of past projects but the scope was inline to what we needed. Are there any areas for improvement or something they could have done differently? Next time I personally would spin up a test environment for our store so we can properly test the whole thing and not on the live store. --- #### SEO Strategy & Implementation for Grooming Products Company **The Project** - Services: Search Engine Optimization - Project size: Confidential - Project length: Jan. - Mar. 2022 **Project Summary**: THEGENIELAB LLC created and implemented an SEO strategy for a grooming products company. The team helped assess the company’s ideal customer profile and managed keywords and content to increase traffic.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Founder, Grooming Products Company - Industry: Manufacturing - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Mar 25, 2022 **Feedback Summary**: There were no measurable outcomes as the client could not share any metrics, but they were satisfied with the overall collaboration. THEGENIELAB LLC was professional and prompt in delivering results. Furthermore, the team impressively went above and beyond to scale the client's business.  ""They went above and beyond in helping me scale my business."" **BACKGROUND** Please describe your company and your position there. I am the founder of a DTC brand....we make luxury men's grooming products. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire THEGENIELAB LLC, and what were your goals? I hired The Genie Lab to help me get started with an SEO strategy and implementation. **SOLUTION** How did you select this vendor and what were the deciding factors? I wanted a company that was experienced, flexible and willing to share their extensive knowledge. I wanted to not only have the work done but I also wanted to know the details... Describe the scope of work in detail, including the project steps, key deliverables, and campaigns. We developed an SEO strategy that would attract potential customers to my website...we scoped out my ideal customer, generated key words and began implementing and creating new content for my prospects. I quickly discovered that Genie Lab could do much more for my business...they were instrumental in helping develop my overall strategy. How many people from the vendor's team worked with you, and what were their positions? I worked with Christian who was their in house SEO expert... **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? I can't share specific traffic numbers but I was very pleased with the outcome and results... Describe their project management style, including communication tools and timeliness. Very professional, delivered results on time... What did you find most impressive or unique about this company? The incredible follow up and delivering results...They went above and beyond in helping me scale my business. Are there any areas for improvement or something they could have done differently? None --- #### Shopify Website for Health & Wellness Brand **The Project** - Services: E-Commerce Development - Project size: $10,000 to $49,999 - Project length: Mar. - Nov. 2021 **Project Summary**: THEGENIELAB LLC was hired to develop a Shopify website for a health and wellness brand that caters to modern parents. The client interviewed two other companies prior to hiring the vendor. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 3.5 **The Reviewer** Founder, Health & Wellness Brand - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Dec 2, 2021 **Feedback Summary**: THEGENIELAB LLC successfully delivered a Shopify website on time and according to specifications. The team patiently guided the client throughout the process, going out of their way to find solutions to problems. They also taught the client how to navigate through the site and use its features. ""They worked so hard to make sure that we were satisfied with the outcome."" **BACKGROUND** Please describe your company and your position there. I'm the founder of an inclusive, community-driven health, wellness, and content brand for modern parents. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire THEGENIELAB LLC, and what were your goals? We hired the Genie Lab to build our e-commerce website on shopify. **SOLUTION** How did you select this vendor and what were the deciding factors? We bid the project out to three companies and they had the most experience in our sector. Describe the scope of work in detail, including the project steps, key deliverables, and technologies used. Built out a shopify e-commerce website. They went above and beyond to ensure the project was delivered on-time and in scope. How many people from the vendor's team worked with you, and what were their positions? We worked with about five people from the team. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? THEGENIELAB created a brand new website on Shopify. They were extremely patient with us, as we had a lot of hiccups, including a name change in the middle of the project that required a rebrand. They have gone above and beyond to help me understand how to make changes, and even came to the rescue when I accidentally crashed the site. I highly recommend. Describe their project management style, including communication tools and timeliness. They were very responsive and went above and beyond to help us. What did you find most impressive or unique about this company? Their willingness to do whatever it takes to help make the project succeed Are there any areas for improvement or something they could have done differently? No. They worked so hard to make sure that we were satisfied with the outcome. --- ## Portfolio & Awards ### Shopify Plus Development and UX/UI Design   Cosabella x TheGenieLab: Continuous Shopify Plus Optimization and Growth   Cosabella, the globally renowned Italian lingerie brand, partnered with TheGenieLab, a leading Shopify Plus Agency, to elevate its online performance through continuous conversion optimization, UX/UI innovation, and technical excellence.   TheGenieLab implemented a long-term Shopify Plus development strategy focused on scalable architecture, mobile-first design, and measurable sales growth. Beginning with a full Shopify theme optimization, the team refactored the codebase for speed, flexibility, and SEO performance while creating reusable sections for rapid content deployment.   Through detailed UX/UI redesigns, heatmap analysis, and A/B testing, TheGenieLab streamlined navigation, enhanced product discovery, and optimized checkout experiences. The result: faster load times, higher conversion rates, and increased average order value, especially on mobile.   Advanced Shopify Plus integrations connected global warehouses, personalized promotions, and automated workflows using Shopify APIs, Klaviyo, and SearchSpring. Tailored Shopify Scripts powered complex pricing logic, improving customer engagement and loyalty.   A continuous CRO (Conversion Rate Optimization) program tracked KPIs across funnel stages, driving iterative improvements and sustained revenue growth. With multi-store management for global markets and ongoing technical support, TheGenieLab ensured consistent branding, localized experiences, and long-term scalability.   This partnership showcases TheGenieLab’s ability to go beyond development—combining data-driven Shopify Plus expertise, custom API integrations, and strategic insight to deliver a high-performing, conversion-optimized eCommerce experience. Cosabella’s Shopify Plus store now reflects its luxury identity while achieving measurable eCommerce success.   ### Shopify Plus 5-store Theme Development     ShotKam x TheGenieLab: Global Shopify Plus Optimization and Conversion Growth ShotKam, a global leader in sports shooting camera technology, partnered with TheGenieLab, a certified Shopify Plus Agency, to enhance five international Shopify Plus storefronts across the US, Canada, UK, Australia/New Zealand, and Europe. The goal: improve conversion rates, streamline UX/UI design, and manage complex global operations while maintaining brand consistency.   TheGenieLab implemented a strategic, data-driven approach:   Shopify Plus Multi-Store Management – Unified design across stores with localized tax, currency, and language settings. UI/UX Redesign & Conversion Rate Optimization (CRO) – Using heatmaps, mobile behavior analysis, and A/B testing, we refined navigation, optimized checkout flows, and boosted seasonal campaign conversions by up to 30%. Custom Shopify Integrations – Developed multi-currency, VAT compliance, and advanced analytics via Shopify APIs. Innovative Lead-Generation Strategy – Built and optimized SportscameraTechnology.com to drive qualified traffic while bypassing Google Ads keyword restrictions. Ongoing Support & Help Center Optimization – Enhanced Zendesk integration with multilingual UX, streamlined FAQs, and improved customer support journeys.   Results: Faster load times, reduced cart abandonment, and measurable gains in mobile and desktop conversion performance. ShotKam now enjoys a consistent, scalable, and conversion-optimized Shopify Plus ecosystem, powered by TheGenieLab’s continuous innovation.   This partnership showcases TheGenieLab’s expertise as a Shopify Plus Agency — blending CRO, UI/UX design, and custom Shopify development to deliver sustained eCommerce growth.     ### Platform Migration and SEO Optimization Out-Grow × TheGenieLab — From Magento to Shopify Plus with Conversion Optimization and UI/UX Excellence   Out-Grow, a leading supplier of mushroom cultivation products, partnered with TheGenieLab, a certified Shopify Plus Agency, to migrate from an aging Magento site to Shopify Plus. The objective was to modernize the online store, enhance Conversion Rate Optimization (CRO), and deliver a faster, cleaner, and more engaging UI/UX experience.   Challenges:Out-Grow’s legacy Magento platform suffered from slow performance, difficult maintenance, poor mobile usability, and broken redirects that weakened SEO. Thousands of SKUs, historical orders, and blog content had to be migrated safely, while preserving URL structures and meta-data integrity.   Solution:TheGenieLab executed a multi-phase migration strategy. Phase 1: Complete data migration (products, orders, customers, blogs) and SEO preservation through custom redirects and metadata mapping. Phase 2: Full Shopify Plus theme redevelopment, improving navigation, search, and mobile responsiveness. TheGenieLab redesigned product pages for clarity, optimized checkout flow, and introduced tiered pricing, loyalty programs, and campaign landing pages. Phase 3: Ongoing CRO and SEO enhancements—fixing duplicate metadata, improving site speed, refining alt text and headings, and integrating predictive search and advanced filtering.   Results:Post-migration, Out-Grow achieved over 200% growth in organic impressions, a 3x increase in traffic, and improved average ranking positions across key terms. Site speed and mobile conversion rates surged, and customer engagement strengthened through better UX and loyalty integration. T oday, Out-Grow operates on a high-performance Shopify Plus architecture—scalable, conversion-optimized, and primed for continued growth—showcasing TheGenieLab’s expertise in Shopify Plus development, UI/UX optimization, and data-driven CRO. ### BigCommerce to Shopify plus Migration/Maintenance Woolery × TheGenieLab — Shopify Plus Migration and Conversion-Focused Growth   Woolery, a long-established leader in the fiber arts and craft supply industry, partnered with TheGenieLab, a certified Shopify Plus Agency, to modernize its eCommerce presence, enhance the customer experience, and build a scalable foundation for long-term growth. The objective was to migrate from a dated platform to Shopify Plus, focusing on UI/UX optimization, Conversion Rate Optimization (CRO), and technical scalability.   Challenges Woolery’s previous platform limited flexibility and performance. Navigation was cumbersome, product variants were difficult to manage, and inconsistent SEO metadata affected organic visibility. The checkout flow caused friction, while mobile responsiveness and site speed required major improvement.   TheGenieLab’s Approach TheGenieLab executed a complete Shopify Plus migration, including data, products, and blog content, while preserving SEO equity through custom redirects and metadata mapping. A new custom Shopify theme was developed with enhanced collection filtering, responsive design, and an intuitive layout aligned with Woolery’s brand identity.   UI/UX and CRO Enhancements Post-migration, TheGenieLab redesigned product detail pages and collections for faster navigation and visual clarity. CRO testing guided improvements to CTAs, menu hierarchy, and product imagery. Integrations with Fast Simon, Yotpo, and Klaviyo elevated search accuracy, product recommendations, social proof, and automated marketing workflows—boosting retention and average order value.   Results The new Shopify Plus store achieved faster load times, improved user engagement, and a measurable lift in conversion rates. SEO visibility and organic traffic increased, while the mobile UX overhaul led to stronger customer satisfaction and higher AOV. ### Magento to Shopify and SEO Opulence of Southern Pines × TheGenieLab — Shopify Plus Migration and Conversion Optimization   Opulence of Southern Pines, a luxury retailer specializing in high-end bedding, bath, and home décor, partnered with TheGenieLab, a certified Shopify Plus Agency, to modernize its eCommerce platform and elevate its digital shopping experience. The project’s focus was a complete migration to Shopify Plus, improved UI/UX design, and ongoing Conversion Rate Optimization (CRO) to match the brand’s premium positioning.   Challenges The previous platform was slow, complex, and difficult to scale. Navigation was unintuitive, product variants were cumbersome to manage, and the checkout process caused friction. Additionally, SEO metadata was inconsistent, search visibility was weak, and the mobile experience fell short of modern user expectations.   TheGenieLab’s Approach TheGenieLab executed a full Shopify Plus migration, transferring product catalogs, orders, and blog content while safeguarding SEO integrity through custom redirects and metadata mapping. A new Shopify Plus theme was designed with luxury aesthetics in mind—enhancing layout, usability, and performance.   Through a structured CRO program, TheGenieLab conducted A/B tests to refine call-to-action placements, product image hierarchy, and checkout flow. Mobile-first enhancements, predictive search, and advanced filtering were implemented to improve engagement and product discovery.   Results Post-launch, Opulence of Southern Pines saw faster site performance, higher mobile engagement, and measurable conversion growth. Average order value increased through improved upsell and cross-sell experiences, while organic SEO visibility strengthened across key product categories.   This project showcases TheGenieLab’s expertise as a Shopify Plus Agency—delivering seamless migrations, refined UI/UX, and data-driven conversion optimization that translate luxury branding into measurable eCommerce performance. ### Sister Jane B2C and B2B   Sister Jane x TheGenieLab – Shopify Plus Optimization and Conversion Growth   Sister Jane, the London-based contemporary fashion label, partnered with TheGenieLab, a certified Shopify Plus Agency, to elevate its eCommerce experience across direct-to-consumer, wholesale, and resale channels. The goal was to create a scalable Shopify Plus environment that delivered stronger Conversion Rate Optimization (CRO) results, improved UI/UX, and integrated advanced automation for operational efficiency.   TheGenieLab rebuilt Sister Jane’s Shopify Plus theme from the ground up—introducing faster load times, refined product filtering, and a visually cohesive shopping experience aligned with the brand’s distinct aesthetic. Through structured A/B testing, heatmap analysis, and journey mapping, checkout friction was reduced and engagement improved significantly across mobile and desktop.   For wholesale operations, TheGenieLab implemented Shopify Plus API integrations that automated order processing, synchronized Cin7 inventory, and introduced tailored B2B pricing logic with secure deposit workflows. Additionally, the team engineered a circular-economy resale platform that enabled customers to list, sell, and ship pre-loved pieces within the Sister Jane ecosystem, complete with automated shipping labels and payout management.   The project delivered measurable results: higher conversion rates, increased site speed, stronger customer retention, and scalable back-end efficiency. Today, Sister Jane’s Shopify Plus architecture—designed, developed, and optimized by TheGenieLab—drives global growth through a unified, conversion-optimized ecosystem that seamlessly merges fashion, sustainability, and technology.     ### New Shopify Store - UI Design and UX Chiragan Homes × TheGenieLab — Luxury Shopify Plus Build and Conversion-Driven UX   Chiragan Homes, a premium home décor and linen brand, partnered with TheGenieLab, a certified Shopify Plus Agency, to craft a sophisticated online experience reflecting its luxury identity while achieving measurable Conversion Rate Optimization (CRO) gains, stronger UI/UX, and a scalable eCommerce foundation.   Challenges The existing platform lacked flexibility, visual refinement, and advanced functionality. Chiragan Homes required a modern Shopify Plus build capable of supporting gift registries, wishlists, loyalty programs, and “Shop the Look” collections—all while delivering a premium, mobile-first shopping experience consistent with its high-end positioning.   TheGenieLab’s Approach TheGenieLab designed and developed a bespoke Shopify Plus theme centered on performance, design precision, and conversion strategy. Key deliverables included:   Refined navigation with a scalable mega-menu and intuitive category layout. Gift Registry and Wishlist functionality with shareable user flows. Immersive “Shop the Look” experiences that boosted Average Order Value (AOV). Loyalty and Rewards integration (via Bon Loyalty) to drive repeat purchases. Mobile-first UI/UX optimization, enhancing checkout flow and engagement rates.   Comprehensive UX testing ensured speed, consistency, and a frictionless customer journey across all devices.   Results The new Shopify Plus store elevated Chiragan Homes’ digital presence, delivering faster performance, higher engagement, and measurable conversion growth. AOV rose through registry and bundled purchases, while retention improved via loyalty programs.   This project highlights TheGenieLab’s expertise as a Shopify Plus Agency—combining CRO, custom theme development, and premium UI/UX design to transform a luxury retailer into a high-performing, growth-ready eCommerce experience. ### Built for Shopify App Development Returns for Sale × TheGenieLab — Built for Shopify App & eCommerce Architecture   Returns for Sale, a marketplace enabling merchants to resell customer returns and open-box items, partnered with TheGenieLab, a certified Shopify App Development and Shopify Plus Agency, to build a next-generation solution aligned with Shopify’s highest standard — Built for Shopify.   Challenges The platform’s legacy architecture struggled with slow REST endpoints, outdated code, and fragmented workflows. Its admin tools lacked usability, and storefront performance limited merchant confidence and buyer conversion. To scale adoption and reliability, Returns for Sale needed a unified, API-driven Shopify ecosystem built for speed, automation, and flexibility.   TheGenieLab’s Approach TheGenieLab delivered a complete Shopify App re-architecture, transforming the backend from REST to GraphQL for faster, scalable operations. Key initiatives included:   Full Shopify App redevelopment with Polaris-based UI and secure merchant permissions. Built for Shopify compliance, ensuring accessibility, billing reliability, and audit readiness. Scalable API infrastructure with background jobs, webhook reliability, and CI/CD deployment pipelines. Storefront optimization for speed, navigation clarity, and conversion-focused UX.   Each component was built to meet enterprise-grade eCommerce standards and deliver seamless interoperability between merchants and their resale inventory. ### Single Sign-on Shopify Store with Maintenance   ShopChiroThin × TheGenieLab — Secure Shopify Single Sign-On and Pharmaceutical eCommerce Architecture   ShopChiroThin, a physician-developed weight-loss program distributed through licensed chiropractors and wellness practitioners, partnered with TheGenieLab, a certified Shopify Plus Agency, to modernize its digital platform. The goal: implement a secure Single Sign-On (SSO) system, improve UI/UX, and deliver a compliant, scalable eCommerce solution for a regulated healthcare network.   Challenges ShopChiroThin’s legacy site lacked secure practitioner authentication, complicating control over access and pricing for approved professionals. The system required verified credentialing, gated content, and streamlined workflows for authorized users. Additionally, performance issues and checkout inconsistencies on the previous theme impacted conversions and regulatory compliance.   TheGenieLab’s Approach TheGenieLab rebuilt ShopChiroThin’s infrastructure on Shopify Plus, introducing an enterprise-grade SSO framework for unified authentication and access control.Key improvements included:   Secure Single Sign-On integration with server-side verification of licensed users. Role-based product visibility and pricing tiers for practitioner-only SKUs. Theme and checkout optimization for faster performance and reliability. Enhanced UI/UX design focused on clarity, speed, and practitioner trust.   The new architecture balanced compliance, usability, and conversion-driven design. Results The Shopify Plus SSO system reduced manual account verification, improved data integrity, and boosted practitioner engagement. Checkout completion rates increased, and login reliability strengthened across devices.   This project highlights TheGenieLab’s expertise in Shopify Single Sign-On, pharmaceutical eCommerce architecture, and custom Shopify Plus development, delivering a secure, scalable solution for regulated commerce.   ### Store Maintenance and Conversion Optimization The SōL Collective × TheGenieLab — Shopify Store & POS Optimization for Growth   The SōL Collective, a modern fashion retailer with boutique stores and a growing eCommerce presence, partnered with TheGenieLab, a certified Shopify Plus Agency, to elevate performance, unify online and in-store operations, and enhance Conversion Rate Optimization (CRO) and UI/UX design.   Challenges The brand’s online store failed to match the premium in-store experience. The buyer journey was inconsistent, social proof underutilized, and SEO tracking unreliable. Additionally, Shopify POS and online systems weren’t synchronized, causing friction across returns, loyalty programs, and account management—limiting the omnichannel customer experience.   TheGenieLab’s Approach TheGenieLab applied an agile improvement strategy, delivering rapid, low-risk enhancements. Key initiatives included: Shopify POS integration to unify returns, loyalty, and account flows. UI/UX refinements including “Shop the Look,” size/fit guides, and eco badges for engagement. SEO and analytics optimization fixing errors, cleaning GA4 tracking, and improving data accuracy. Enhanced product pages with cross-sells, badges, and dynamic recommendations. Integration of Google Reviews and social proof to boost buyer trust.   Results The optimized Shopify store and POS delivered higher conversion rates, deeper engagement, and a seamless omnichannel experience. Returns and account workflows were unified, analytics reliability improved, and customer satisfaction rose through a faster, cleaner interface.   This project showcases TheGenieLab’s expertise in Shopify Plus development, CRO, and Shopify POS architecture, helping The SōL Collective scale with a modern, data-driven retail presence. ### New Shopify Design and Store Build Anolaze × TheGenieLab — New Shopify Store, Bespoke Theme & Responsive Build   Anolaze, a precision engineering firm specializing in anodizing, laser engraving, and metal finishing, partnered with TheGenieLab, a certified Shopify Plus Agency, to launch a new Shopify store that clearly showcased its services while improving conversion flow and mobile performance. The project centered on Shopify theme development, user experience, and scalable architecture designed for SEO and lead generation.   Challenges Anolaze needed a modern digital presence to reflect its technical expertise and capture B2B leads. The old site lacked visual consistency, responsiveness, and structure, creating friction in navigation and inquiry submissions. The objective was to deliver a fast-loading, professional Shopify build optimized for engagement and long-term scalability.   TheGenieLab’s Approach TheGenieLab designed and implemented a bespoke Shopify theme built from Figma wireframes, emphasizing clarity and intuitive navigation.Key deliverables included:   Clean layout with refined mega menu and centered header. Service landing pages for anodizing, engraving, and glass beading — SEO-ready with visuals and CTAs. Streamlined lead capture via optimized forms, Google Maps integration, and mobile-first usability. Full responsive QA and accessibility across all devices. Results The new Shopify store provides a faster, more intuitive browsing experience that highlights Anolaze’s technical strengths. Lead generation improved through optimized CTAs and navigation, while SEO-ready templates support continued visibility and growth.   This project showcases TheGenieLab’s expertise in Shopify theme development, Shopify builds, and conversion-optimized UX, creating a modern digital foundation for technical brands. ### Multi-store/Multi-brand Shopify w/ Shared Basket Epoch Lacrosse × TheGenieLab — Multi-Store Shopify Plus Architecture & Conversion-Focused UX   Epoch Lacrosse, a leading sports equipment brand, partnered with TheGenieLab, a certified Shopify Plus Agency, to modernize its multi-store eCommerce infrastructure. As the company expanded across multiple regions, it needed a unified platform to synchronize inventory, streamline operations, and deliver a consistent UI/UX while improving conversion performance.   Challenges Epoch operated several Shopify Plus storefronts that lacked centralized control. Managing stock, pricing, and user experience across different regions caused inefficiencies, inaccurate inventory, and a fragmented customer journey. The absence of strong API integrations limited automation, while inconsistent design and slow mobile performance affected conversions.   TheGenieLab’s Approach TheGenieLab engineered a robust multi-store Shopify Plus architecture powered by custom API development and a modernized UX/UI framework.Key solutions included:   A Shopify API app for shared inventory, synchronized data, and unified carts. A responsive UI/UX redesign improving navigation, visuals, and checkout. Conversion Rate Optimization (CRO) through A/B testing and improved CTAs. Advanced Shopify Plus integrations for tiered pricing, logistics, and CRM. Continuous SLA-based enhancements for scalability and personalization.   Results Epoch achieved: 30% lower cart abandonment 25% longer sessions 22% higher conversions and 15% AOV growth 40% fewer inventory errors via real-time syncing   This case highlights TheGenieLab’s expertise in Shopify Plus development, API architecture, UI/UX design, and CRO, transforming a complex multi-store operation into a unified, high-performing eCommerce ecosystem. ### Industry Recognitions - Wales online article ## Key Clients - ACCA - Association of Chartered Accountants - Cosabella - TheSolCollective - ShotKam - Opulence of Southern Pines - Chiragan Homes - Sister Jane - Returns for Sale - OutGrow - Anolaze - Woolery ## Packages ## About the Team ### Our Story The team at TheGenieLab combines expert developers, strategists, and designers dedicated to helping brands thrive in the Shopify ecosystem. As a certified Shopify Partner, we create high-converting storefronts, build custom apps, handle complex API integrations, and deliver ongoing performance optimisation. Our work spans custom themes, B2B solutions, migrations, and full eCommerce growth strategies—built to scale with your business. ## Verification Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services. - Verified Client Reviews: 16 - Overall Review Rating: 4.8 Last Updated: 2026-06-16T13:33:55Z ### Business Entity - Business Entity Name: THEGENIELAB LLC - Source: Florida Division of Corporations - Jurisdiction of Formation: Florida - Date of Formation: May 16, 2014 - Status: Active - Last Updated: May 23, 2026 - ID: L14000082688 ### Credit Report Results - International Credit Risk Assessment: Low Risk - Source: Creditsafe - Last Updated: May 23, 2026 ## Locations (2) ### Coral Gables, FL (Headquarters) - 121 Alhambra Plaza - Coral Gables, FL 33134 - United States - 2 - 5 employees - Phone: 305-762 01 30 ### Cardiff , Wales - Regus 1, Capital Quarter, Tyndall Street - Cardiff CF10 4BZ - Wales - 10 - 15 employees - Phone: 029 2128 0699 ## Connections - Federica Sincini (Cosabella) - Waverly McFarland (The Woolery) - Wellness Architecture (Wellness Architecture Naturopathic Services Inc.) ## Contact TheGenieLab [Send a message](https://clutch.co/profile/thegenielab) ### Connect on Social - [LinkedIn](https://www.linkedin.com/company/shopify-plus-agency/) - [Facebook](https://facebook.com/thegenielabllc) - [X](https://twitter.com/thegenielab) - [Instagram](https://www.instagram.com/thegenielab/)