TheGenieLab

BACKGROUND

Please describe your company and your position there.

Owner of a start up hair extension supply company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire THEGENIELAB LLC, and what were your goals?

I embarked on the journey of creating my own Shopify website which was a bit of a failure to say the least. I then employed 2 companies via Shopify referral.

1. I could not communicate with and the results were devastating.
2. The other company was a referral (not through Shopify), and the main designer disappeared. I invested so much into the project by this time that I was ready to give up.

SOLUTION

How did you select this vendor and what were the deciding factors?

I searched thoroughly through Shopify list of design & seo companies and received an immediate response from Michael Tarr & Fredy. I was able to communicate my needs for creating an e-commerce site that was not only for consumers but for B2B. The Genie Lab understood my website needs and went to work. Redesign is far more challenging than creating an entire site.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

1. Michael Tarr enlisted his expert team to immediately contact me and understand my needs within 1 week.
2. Fouzia and Umair communicated via Zoom to completely understand my need to hide pricing for my wholesale customer.
3. I was part of the design creation, the aesthetic was very important and Fouzia handled the design creating the perfect brand image I wanted to display.
4. The technical aspect of the site was created by Umair & Fouzia, they made it simple for me to upload images and worked with correct apps for variations. The site was prepared and a full training was done for me to understand in less than a month. I then received help with the SEO Guru Christian Behier. He was enlisted to put my start-up on the ever changing internet. The clock never ticked for Christian, he gave me as much time as necessary to understand SEO and together we started to improve the site by creating perfectly written blogs.

How many people from the vendor's team worked with you, and what were their positions?

• Michael Tarr & Fredy - Owner
• Fouzia & Umair - Design & Functionality
• Christian Behier - SEO & Marketing

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Once the redesigned was launched, my existing customers found shopping the site to be far more user friendly. The reorders started to pour in since what I am selling was far more understandable to them. With the help of Christian, the new sales from SEO increased over 70%.

Describe their project management style, including communication tools and timeliness.

During the initial design stage of the site, Mike, Fouzia & Umair communicated to me every week to show me updates and new functions. I not only was updated via email, Zoom, but long phone conversations which were understandable (dumbed down) for someone without any experience in web design.

The B2B App was created which allowed me to personally vet any business looking to shop my brand. The hair industry is inundated with hair suppliers and this feature allowed me to gain trust with other hair salons. All was done within 1 month! Christian Behier was assigned to create SEO perfection, this gentleman understand SEO and has an impressive resume working with huge companies such as Dell Computers.

What did you find most impressive or unique about this company?

The team works so well together and the communication amongst each other is flawless. Although my project is not their largest, I was treated as if it was. The consistent communication was most impressive. Christian Behier (SEO/Marketing) spent countless hours researching my brand and industry - he literally educated himself in all aspects of the industry.

He also shared his immense knowledge with me which was like a car mechanic trying to explain fixing a car to a lay person, but he did it. Once my blogging (which he fixed every word if needed) finally hit search engines, my brand excelled, as well as sales. Christian is a word master! He also understand the importance of social media and helped me to create engaging content..

Are there any areas for improvement or something they could have done differently?

There is not much that needed improvement since the communication was strong. It is important to vet other Shopify experts to not get into the trap of working with companies that take your money and dissappear.

BACKGROUND

Please describe your company and your position there.

We manufacture a high-end sports camera. I am the COO of ShotKam LLC.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire THEGENIELAB LLC, and what were your goals?

Our website was outdated, so we needed a dev. team to execute the clear design vision we had for our online store. The Genie Lab has successfully executed time and time again. We have worked with them for about 4 years now and grown 1.7x annually, and they have managed to keep up with our growth.

SOLUTION

How did you select THEGENIELAB LLC and what were the deciding factors?

We looked for true and authentic reviews in our selection process, so we trusted The Genie Lab initially based on those.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We use Shopify Plus to host 5 international stores and have built a custom theme.

How many people from the THEGENIELAB LLC team worked with you, and what were their positions?

3 — Primarily Fouzia, but we have worked with Michael and Umair too. All great.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

1.7x annual growth thanks to professional site.

Describe their project management style, including communication tools and timeliness.

I would say that you have to be extremely clear on what the expectation is (both in design and timeline), but that’s true of any developer. The team is trustworthy, they execute everything we ask.

What did you find most impressive or unique about this company?

Available around the clock which I love!

Are there any areas for improvement or something they could have done differently?

In the past, I had asked if they could thoroughly proof their work before sending it, so now they do. Fouzia does the development, then Umair checks it which is awesome. No complaints honestly.

BACKGROUND

Please describe your company and position.

I am the Executive of Slim Blvd

Describe what your company does in a single sentence.

Slim Blvd is a premium fitness apparel brand.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TheGenieLab to accomplish?

• Build a professional Shopify store
• ncrease conversions and overall store performance

SOLUTION

How did you find TheGenieLab?

Online Search

Why did you select TheGenieLab over others?

Close to my geographic location

How many teammates from TheGenieLab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project included designing and developing a professional Shopify store for Slim Blvd, improving the brand layout, optimizing product pages, and enhancing overall user experience. Key deliverables included a fully functional storefront, branded homepage design, optimized product listings, mobile responsiveness, and conversion-focused layout improvements.
 
 
 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved website performance, increased conversion rate, better mobile experience, and a more professional branded storefront ready for customer traffic.
 
 
 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They communicated clearly, delivered everything on time, and quickly implemented any requested changes. The process was smooth, professional, and responsive to our needs.
 
 
 

What was your primary form of communication with TheGenieLab?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Their attention to detail, strong branding direction, and focus on building a high-converting store stood out the most.
 
 
 

Are there any areas for improvement or something TheGenieLab could have done differently?

No major areas for improvement. The project was handled professionally and met all expectations.

BACKGROUND

Introduce your business and what you do there.

I’m a doctor at Wellness Architecture. We offer personalized wellness and naturopathic services to help clients achieve optimal health and balance by activating the body's natural healing abilities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TheGenieLab?

We needed to create a website.

SOLUTION

What was the scope of their involvement?

TheGenieLab has created an entirely new website and tailored a Shopify template. The team has also added custom features and pages. Moreover, TheGenieLab has built out my store and is helping with SEO and showing me how to get my site more visible.

What is the team composition?

We’ve worked with one teammate from TheGenieLab.

How did you come to work with TheGenieLab?

I found TheGenieLab through another part of Shopify. The team was referred to me.

What is the status of this engagement?

We started working with TheGenieLab in September 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

TheGenieLab always meets the targets with the selected dates and has launched the website on time. Moreover, the website is attracting the right clients.

How did TheGenieLab perform from a project management standpoint?

TheGenieLab is very organized with tasks. We communicate via virtual meetings.

What did you find most impressive about them?

TheGenieLab has made me feel listened to. The team has taken my idea and made it a reality.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

BACKGROUND

Please describe your company and position.

I am the e-commerce director of Cosabella

Describe what your company does in a single sentence.

We sell premium lingerie & sleepwear for women.

we are US based, italian inspired company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TheGenieLab to accomplish?

• Website maintenance
• Website development

SOLUTION

How did you find TheGenieLab?

We have been working together for years

Why did you select TheGenieLab over others?

• High ratings
• Referred to me

How many teammates from TheGenieLab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We work with Genie Lab for 10 hours a month more or less.

They help us whenever there is some website development to be done, mostly in the front end for promos or some new feature we need.

At the moment they are helping us getting ready for our new Loyalty program next week

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

That the tasks were getting done respecting deadlines

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes

What was your primary form of communication with TheGenieLab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

TheGenieLab has been working with Cosabella for a while, so they know our site very well.

Are there any areas for improvement or something TheGenieLab could have done differently?

No, everything is good so far

BACKGROUND

Please describe your company and position.

I am an executive of Bonds Packaging Limited

Describe what your company does in a single sentence.

Food packaging distributor

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TheGenieLab to accomplish?

• SEO enhancement of our online Shop
• Customer communication enhancement
• Loyalty scheme launch
• Coordination with Social Media marketing

SOLUTION

How did you find TheGenieLab?

• Online Search
• Referral

Why did you select TheGenieLab over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from TheGenieLab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Work incorporating various workstreams including:

Google search console

Google Analystics

Comprehensive SEO Audit

Blogs development

Growth of online reviews

Site promotion

Loyalty scheme structuring and launch

Customer communication/engagement enhancement

Coordination with Social Media marketing

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

All goals set for the project were met in full with excellent and consistent advice and guidance from the GenieLab team members led by Christian and Fouzia.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent and clear project managment throughout. As the project evolved in terms of outcomes and additional goals added we were very happy with the response to our needs.

What was your primary form of communication with TheGenieLab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

First class experts in Christian and Fouzia as project leaders with a very capable support team.

Very clear communication, very easy to deal with throughout making for an excellent working relationship thoughout.

First class technical capabilities, impressive expertise demonstrated throughout the project.

Are there any areas for improvement or something TheGenieLab could have done differently?

Could not be more happy with the service.

BACKGROUND

Please describe your company and position.

I am the Owner of THBC

Describe what your company does in a single sentence.

Your company, The HeartBreak Club, designs and sells stylish streetwear with a focus on high-quality knitwear, blending fashion and individuality while promoting creativity and social impact through innovative collaborations and charity initiatives.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TheGenieLab to accomplish?

Completion of a functional website

SOLUTION

How did you find TheGenieLab?

Referral

Why did you select TheGenieLab over others?

Referred to me

How many teammates from TheGenieLab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Website Design and Development: 

• Custom Shopify theme tailored to The HeartBreak Club’s aesthetic and branding.
• Homepage highlighting the brand’s story, latest collections, and key promotions.
• Product pages with detailed descriptions, high-quality images (front and back), and size guides.
• Responsive design for optimal performance across desktops, tablets, and smartphones.

E-Commerce Functionality:

• Integration of a secure payment gateway to accept credit cards, PayPal, and other payment methods.
• Shopping cart and checkout system with options for discounts or promo codes.

Content Management:

• Easy-to-use backend for adding/editing products, images, and text.
• Blog or updates section to share brand news, style tips, or collaborations.
• SEO-friendly structure to improve visibility on search engines.

Brand Representation:

• Integration of The HeartBreak Club’s logo, fonts, and color scheme to ensure cohesive branding.
• Space for the brand mission and values, including charity initiatives and upcoming collaborations.
• "About Us" section highlighting the brand story and vision.

Marketing Integration:

• Email subscription form for newsletters and exclusive offers.

Technical Support and Maintenance:

• Initial testing for bugs and usability issues.
• Order management.
• Post-launch support for minor updates or troubleshooting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Completion of the website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The original launch date for my project was set for December 1st, but the process faced repeated delays due to issues with the salesperson. Throughout the process, the salesperson continually requested additional payments and, on the day before the agreed launch date, claimed to have worked double the agreed-upon hours, demanding extra payment to complete the website. When I reached out to address this unexpected demand, my messages went unanswered.

Despite these challenges, I was impressed with the rest of the team. Fouzia and Chris were fantastic! They maintained excellent communication and ensured that all tasks were completed to the standard I was hoping for. Their professionalism and dedication stood out, especially compared to my experience with the salesperson.

While I’m ultimately satisfied with the completed website, the experience was overshadowed by my disappointment with the salesperson’s lack of transparency and the unprofessional tactics they attempted. Thanks to the hard work of Fouzia and Chris, the project was brought to a successful conclusion, but I hope future interactions are handled with more integrity.

What was your primary form of communication with TheGenieLab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I found their communication style unique since there wasn't too much transparency.

Are there any areas for improvement or something TheGenieLab could have done differently?

• Transparency in Communication:

The salesperson should ensure clear and upfront communication regarding timelines, costs, and any additional work required. Last-minute requests for additional payments undermine trust and can create unnecessary stress for clients like myself.

• Accountability and Responsiveness:

Ignoring client messages, especially regarding critical issues like unexpected payment demands, is unprofessional. TheGenieLab could implement a system to ensure all team members, including sales personnel, respond promptly to client concerns.

• Adherence to Agreements:

The team should strictly adhere to agreed-upon terms, including the scope of work and timeline, to avoid unexpected delays or disputes.

• Conflict Resolution Protocol:

Establishing a clear protocol for resolving disputes or concerns about billing or workload discrepancies can help address issues promptly and maintain client satisfaction.

Company Responses

The service provider responded on March 19th, 2025
Thank you for sharing your feedback. We’re happy to hear that you’re ultimately satisfied with the completed website and appreciate your positive comments about Fouzia and Chris.
At TheGenieLab, we take transparency and communication seriously, and we regret any confusion that arose regarding hours and invoicing. To clarify, our team worked beyond the initially agreed hours to ensure the best outcome for your project, and we absorbed additional costs to meet your needs.

While we strive to make every project a seamless experience, we recognize that billing updates could have been communicated more clearly. We appreciate your feedback and will use it to further refine our internal processes. If there’s anything further you’d like to discuss, we’d be happy to connect. Wishing you success with your brand!

BACKGROUND

Please describe your company and position.

I am the CEO of Caterpy

Describe what your company does in a single sentence.

Caterpy is a distributor for patented elastic no tie shoelaces.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TheGenieLab to accomplish?

• Customize the connection between Veeqo and QBO

SOLUTION

How did you find TheGenieLab?

Referral

Why did you select TheGenieLab over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from TheGenieLab were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

TheGenieLab helped customize the connection between our inventory software Veeqo, and our accounting software, QuickBooks Online. There were custom requests for certain data to be include and excluded during the sync'ing process. They specifically helped in tailoring the software for our specific needs with sales channels and customer filtering.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The company contact list and invoice/payments syncing between the systems.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Email responses and code execution were in a timely matter. When further clarification was needed, they were freely available to join a video conference meeting to describe in more detail.

What was your primary form of communication with TheGenieLab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The existing software made was impressive for low monthly fee, and ability to customize for our individual needs.

Are there any areas for improvement or something TheGenieLab could have done differently?

Improvements in customization abilities in their Veeqo/QBO connection without going through a developer. Access for us to change customer IDs on the internal TheGenieLab database so we could make changes on our own.

BACKGROUND

Please describe your company and position.

I am the President of an ecommerce company 

Describe what your company does in a single sentence.

Retailer of arts & crafts equipment, materials and supplies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TheGenieLab to accomplish?

• Website Optimization
• Website Maintenance

SOLUTION

How did you find TheGenieLab?

Referral

Why did you select TheGenieLab over others?

• High ratings
• Referred to me

How many teammates from TheGenieLab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have an ongoing project to maintain, optimize and update our ecommerce website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Projects are identified and then prioritized on an ongoing basis.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent project management. Periodic updates are provided and communication is always timely and on point.

What was your primary form of communication with TheGenieLab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The GenieLab team is professional, extremely knowledgeable, and very responsive.

Are there any areas for improvement or something TheGenieLab could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

executive of a fishing tackle company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire THEGENIELAB LLC, and what were your goals?

We wanted a package protection application at check out to offer insurance to our customers. Simple, Clean, and fast was the efficiency.

SOLUTION

How did you select this vendor and what were the deciding factors?

Location close to us in south Florida. And reading reviews.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Held a meeting, provide the scoop of work. Collaborated and came up with a solution. Excellent communication.

How many people from the vendor's team worked with you, and what were their positions?

2. Project manager and programmer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The simple nature of the app makes it seem less to check out. We get a steady of purchases cause of this.

Describe their project management style, including communication tools and timeliness.

Meetings via meetings. Email communication.

What did you find most impressive or unique about this company?

They seem to know what we were looking for maybe cause of past projects but the scope was inline to what we needed.

Are there any areas for improvement or something they could have done differently?

Next time I personally would spin up a test environment for our store so we can properly test the whole thing and not on the live store.