Tenet - UI UX Design Agency | Experience Design

BACKGROUND

Please describe your company and position.

 I am the CEO of a software development company 

Describe what your company does in a single sentence.

Our company is a software development company specializing in building scalable, custom digital solutions that help businesses streamline operations and accelerate growth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tenet - UI UX Design Agency | Experience Design to accomplish?

• Full audit of our website and product pages to fix crawl errors, indexing issues, and improve page load speed.

SOLUTION

How did you find Tenet - UI UX Design Agency | Experience Design?

Clutch Site

Why did you select Tenet - UI UX Design Agency | Experience Design over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Tenet - UI UX Design Agency | Experience Design were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Tenet on a 16-week SEO transformation project that was designed to improve our online presence and bring targeted customers to our service pages.  A thorough SEO audit that included competitor benchmarking, backlink profile analysis, and a technical site crawl was the first step in the engagement.  Then, in the very competitive software development sector, they created a customized SEO roadmap that matched our business objectives.

A thorough technical SEO overhaul that addressed site speed, mobile responsiveness, and structured data implementation were among the main deliverables, along with a fully optimized on-page SEO framework spanning over 25 service and blog pages and more than 200 priority keywords mapped to various buyer personas.  Along with optimizing meta names and descriptions for each key site and developing authority-building backlink campaigns with focused outreach to outlets relevant to the sector, Tenet also built a content strategy plan with a 6 month editorial calendar.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results were both measurable and impactful within just three months of implementation. Organic traffic increased by 65%, with a particularly strong 80% uplift in visits to our core service pages. Our keyword rankings improved significantly: we went from having 5 keywords ranking on the first page of Google to 38, including several high-value competitive terms like “custom software development company” and “enterprise application development.”

Lead generation through organic channels grew by 45%, directly contributing to new business opportunities. Our domain authority score increased by 12 points thanks to the quality backlink campaigns, and site performance improved with page load times reduced by 30%. Perhaps most importantly, inbound client inquiries became more relevant and better qualified, reducing our sales cycle time by nearly 20%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Tenet showed excellent project management for the entire project.  They worked in sprints every two weeks, and each cycle had certain deliverables.  Jira for task management and WhatsApp for rapid daily collaboration were used to centralize all communication, along with thorough explanations or solutions.  I really valued their proactive approach; rather than waiting for input, they consistently offered optimization suggestions, which greatly increased process transparency.

Technical SEO corrections (week 6), backlink campaign launch (week 8), and keyword strategy delivery (week 4) were all regularly completed on schedule.  They were quite attentive, usually providing thorough explanations or remedies within 24 hours of our voicing concerns or requesting more in-depth investigation.

What was your primary form of communication with Tenet - UI UX Design Agency | Experience Design?

Email or Messaging App

What did you find most impressive or unique about this company?

Unlike many agencies that use generic SEO tactics, Tenet took the time to understand the nuances of software development services, from long B2B sales cycles to highly technical buyer personas. Their ability to combine technical SEO expertise with a thorough understanding of our business model was what really stood out. Their keyword mapping was extremely strategic, not just about volume but also about matching search intent with the specific solutions we offer.

Another unique strength was their holistic view of SEO as part of growth marketing. They didn’t just focus on rankings; they focused on conversions, lead quality, and how SEO tied into our broader customer acquisition strategy. Their in-depth competitor analysis and the way they translated those insights into actionable opportunities for us was particularly impressive.

Are there any areas for improvement or something Tenet - UI UX Design Agency | Experience Design could have done differently?

The entire experience was great, however the reporting pace is one thing that may be done better.  Shorter weekly performance snapshots with urgent action items and quick wins would have made it simpler for our internal team to monitor little steps forward, even while monthly reports were extremely thorough.

 Furthermore, even if the backlink campaigns were successful, extra real-time visibility into which outreach initiatives were ongoing vs pending would have been beneficial.  In addition to the outcomes at the end of each month, this would have provided us with more insight into the process.

 Nevertheless, these are only small adjustments in light of the partnership's overall success.  Our visibility, brand authority, and lead creation were all greatly enhanced by the partnership with Tenet.

BACKGROUND

Please describe your company and position.

I am the Co-Founder & VP of Product of Quiqup

Describe what your company does in a single sentence.

Quiqup is a technology-driven logistics company providing on-demand, last-mile, and enterprise delivery solutions across the Middle East.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tenet - UI UX Design Agency | Experience Design to accomplish?

• Improve local map pack rankings and visibility across GCC cities.

SOLUTION

How did you find Tenet - UI UX Design Agency | Experience Design?

Clutch Site

Why did you select Tenet - UI UX Design Agency | Experience Design over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Tenet - UI UX Design Agency | Experience Design were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Tenet handled a full-scale SEO engagement for us over a 24-week project focused on strengthening our online visibility and customer acquisition funnel. The scope included a detailed SEO audit of our website, in-depth keyword research targeting transportation and logistics services, content marketing, and technical SEO improvements like page speed optimization, structured data implementation, and mobile responsiveness fixes.

Key deliverables included a comprehensive keyword strategy targeting 200+ high-intent search terms, on-page optimization for 50+ service and blog pages, content creation guidelines aligned with logistics and e-commerce delivery trends, backlink outreach campaigns with industry-relevant partners, and an analytics dashboard for tracking ranking performance, traffic, and conversion rates.

Their team also restructured our metadata, improved internal linking strategies, and optimized landing pages for both local SEO (city-level delivery keywords) and enterprise clients. By the end of the project, they handed over a detailed SEO playbook and training materials to help our internal marketing team maintain momentum.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within 10 weeks post-launch, we saw a 55% increase in organic traffic and a 40% uplift in leads from SEO-driven channels. Several high-priority keywords such as “last-mile delivery UAE” and “on-demand logistics solutions” moved from page 3 to the top 5 positions on Google SERPs.

Our bounce rate improved by 25% due to better landing page relevance, and organic conversion rates rose by 30% after on-page optimization. The backlink campaign brought in 120+ high-quality referring domains, boosting our domain authority by 12 points. Perhaps most impressively, the SEO strategy directly contributed to a 20% increase in enterprise client inquiries, helping us position Quiqup as a trusted logistics partner in both B2B and B2C sectors.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Tenet’s project management was highly disciplined, structured around Agile sprints with weekly deliverables and check-ins. They used Google Sheets and Jira for milestone tracking, Google Data Studio for performance reporting, and maintained open communication via Slack.

All agreed-upon deliverables were consistently delivered on time or earlier, including the SEO audit (week 2), first round of on-page optimizations (week 4), and the backlink campaign rollout (week 7). Their responsiveness was excellent queries were answered within hours, and any urgent technical SEO fixes were implemented within 24–48 hours. They also proactively suggested adjustments to our content strategy as new opportunities were identified mid-project.

What was your primary form of communication with Tenet - UI UX Design Agency | Experience Design?

Email or Messaging App

What did you find most impressive or unique about this company?

Tenet's ability to combine technical SEO knowledge with delivery and logistics-specific market insights was what most impressed me.  They applied more than just a typical SEO playbook; they had a thorough understanding of our industry's competitive dynamics and adjusted the keyword and content strategy appropriately.
 Another distinctive strength was their data-driven link-building strategy, which involved forming targeted alliances with startup communities, e-commerce blogs, and logistics periodicals to increase ranks and generate qualified referral traffic.  Their focus on quantifiable impact rather than vanity indicators offered us assurance that each activity was in line with observable business results.

Are there any areas for improvement or something Tenet - UI UX Design Agency | Experience Design could have done differently?

The quicker turnaround time for material approvals and publication could be one area for improvement, but overall the experience was great.  Although their content briefs and keyword research were sound, the several review phases occasionally caused the cycle from draft to live publishing to take longer than anticipated.  Execution could be accelerated by streamlining this procedure with additional pre-approved templates.
More competition benchmarking information would have been even more beneficial throughout the project, but these are small details in an otherwise excellent partnership with measurable commercial outcomes.

BACKGROUND

Please describe your company and position.

 I am the Group CEO of an e-commerce platform company.

Describe what your company does in a single sentence.

We're the leading e-commerce platform in the Middle East dedicated to mothers, babies, and children, offering a wide range of products and resources in both Arabic and English.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tenet - UI UX Design Agency | Experience Design to accomplish?

• Full audit of website structure, on-page SEO, backlink profile, and technical SEO to identify gaps

SOLUTION

How did you find Tenet - UI UX Design Agency | Experience Design?

Clutch Site

Why did you select Tenet - UI UX Design Agency | Experience Design over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Tenet - UI UX Design Agency | Experience Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Through a comprehensive SEO strategy and implementation project, Tenet collaborated with us to improve our online visibility. The scope of work includes technical SEO enhancements for site efficiency and indexability, a thorough SEO audit, and in-depth keyword research centered on high-intent e-commerce phrases. The design of an SEO-focused content calendar, the installation of structured data/schema markup, comprehensive on-page optimization across more than 200+ product and category pages, and a superior link-building strategy to increase domain authority were among the primary deliverables.

They also created parenting guides and SEO-optimized blog posts for our target audience, making sure we rank for both transactional and informational searches. They also worked on local SEO optimization for GCC markets, focusing on multilingual targeting in Arabic and English. Monthly performance dashboards, traffic growth reports, and competitor benchmarking analysis were among the final deliverables.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results were very strong. Within 3 months post-implementation, we observed a 45% increase in organic traffic and a 40% rise in new customer acquisitions from organic channels. Several of our core product categories, including “baby strollers UAE” and “organic baby food Dubai,” moved into the top 3 positions on Google SERPs. The bounce rate on optimized product pages dropped by 28%, while average session duration increased by 32%, showing clear improvement in user engagement.

Revenue impact was also notable  organic sales conversions grew by 35%, accounting for one of our highest-performing traffic sources. Domain authority increased by 12 points thanks to high-quality backlinks secured through outreach campaigns. The content strategy also paid off: blog traffic increased by 65%, and our parenting guides began ranking in featured snippets for several competitive terms.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Tenet’s project management was excellent and highly structured. They adopted an Agile approach with clear weekly sprints, milestone tracking, and transparent reporting. Tools like Jira and Slack were used for communication, and we received regular progress updates alongside bi-weekly performance presentations.

All deliverables including the SEO audit (week 2), keyword strategy (week 3), technical fixes (week 5), and other month on month tasks were delivered on or ahead of schedule. Their responsiveness was outstanding: urgent requests, like quick fixes to duplicate meta tags or sudden site indexing issues, were usually addressed within 24 to 48 hours. They were proactive in suggesting improvements outside of the original scope, such as Core Web Vitals optimization and mobile first indexing adjustments, which showed their genuine commitment to results rather than just ticking boxes.

What was your primary form of communication with Tenet - UI UX Design Agency | Experience Design?

Email or Messaging App

What did you find most impressive or unique about this company?

Tenet's data driven and multilingual SEO expertise was what really stood out; unlike many agencies, they didn't just offer generic SEO fixes; they customized strategies for both English and Arabic audiences, which is crucial for our e-commerce business in the GCC. They were unique in their ability to combine technical SEO precision with customer-focused content, which not only improved the shopping experience for parents browsing our platform but also optimized for search engines. They also took a holistic approach, ensuring that rankings translated into actual sales growth. Their thorough competitive analysis and willingness to go above and beyond the call of duty really set them apart.

Are there any areas for improvement or something Tenet - UI UX Design Agency | Experience Design could have done differently?

The overall experience was commendable; however, an area for enhancement is the expediency of minor content revisions. Although major deliverables were punctual, minor adjustments to blog drafts or translations occasionally required 2–3 days instead of a same-day turnaround, which at times hindered our publishing schedule. Furthermore, while their reporting dashboards were exceptionally detailed, a streamlined executive summary designed for non-technical stakeholders would have been advantageous. These are relatively minor concerns in light of the substantial value provided. The project significantly enhanced our visibility, traffic, and revenue, and we would willingly collaborate with Tenet again for future SEO and digital growth endeavors.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of an e-commerce company.

Describe what your company does in a single sentence.

Our company is a leading e-commerce platform that leverages technology and innovation to offer luxury beauty, fragrance, and personal care products across the Middle East.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tenet - UI UX Design Agency | Experience Design to accomplish?

• Identify crawl errors, duplicate content, broken links, and improve site speed for GoldenScent’s e-commerce platform.

SOLUTION

How did you find Tenet - UI UX Design Agency | Experience Design?

Clutch Site

Why did you select Tenet - UI UX Design Agency | Experience Design over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Tenet - UI UX Design Agency | Experience Design were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Tenet partnered with us to execute a comprehensive SEO transformation focused on scaling our organic visibility and strengthening our online presence across GCC markets. The engagement spanned a full 10-month roadmap covering technical SEO, content optimization, and growth-driven strategies for e-commerce. We then went on to have a continued retainer with them.  

Initial deliverables included a full technical site audit with actionable fixes, keyword research tailored to beauty and fragrance categories, on-page optimization of 150+ product and category pages, and structured data implementation for rich snippets. Then they had month on month tasks as we proceed ahead. 

Their team developed a multilingual SEO strategy (Arabic/English) with proper hreflang tags to support our regional expansion, while also building a scalable backlink acquisition plan through partnerships with beauty blogs and lifestyle publications. They created a detailed SEO content calendar, optimized our blog archives, and established a reporting dashboard that tracked keyword rankings, organic traffic, and conversions in real time.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results were impressive and quantifiable within the first 10 weeks of implementation. Organic traffic to our perfumery & cosmetics website site increased by 58%, with several high-intent keywords such as “luxury perfumes online KSA” and “buy makeup Saudi Arabia” ranking in the top 3 positions. Our bounce rate improved by 30%, while average session duration increased by 40%, showing stronger engagement and relevance for our audience.

E-commerce conversions from organic channels grew by 52%, directly impacting revenue. Rich snippets implementation drove a 25% higher click-through rate for our product listings, and mobile page speed optimization improved load times by 28%, leading to lower cart abandonment rates. Beyond numbers, customer feedback highlighted that the site was easier to navigate and more discoverable in both Arabic and English, validating the impact of Tenet’s multilingual SEO strategy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Tenet’s project management was highly organized and professional. They followed an Agile methodology, breaking deliverables into 2-week sprints with clear milestones such as “site audit delivery,” “on-page optimizations,” and “backlink outreach reporting.” Bi-weekly update calls and a shared project board on Jira along with Google Sheets kept the workflow transparent, while Slack channels allowed for quick communication.

All key deliverables were delivered on schedule, and in some cases ahead of time, such as the keyword research phase and the technical fixes implementation. They were extremely responsive to our feedback, often providing same-day clarifications and implementing priority changes within 24 hours. When we requested additional focus on Arabic keyword clustering mid-project, their team seamlessly incorporated it without affecting the overall timeline or quality.

What was your primary form of communication with Tenet - UI UX Design Agency | Experience Design?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Tenet was their ability to merge SEO expertise with a deep understanding of the beauty and lifestyle industry. Unlike agencies that take a generic approach, they tailored strategies that aligned with our positioning as a luxury e-commerce platform. Their multilingual SEO execution was particularly unique, ensuring cultural relevance while maintaining technical precision.

We were also impressed by their data-driven approach every recommendation was backed by analytics and projected impact on conversions. Their proactive suggestions went beyond SEO, touching on content marketing, user journey optimization, and influencer-driven backlinks, which showed that they genuinely cared about our long-term growth rather than just delivering baseline SEO tasks.

Are there any areas for improvement or something Tenet - UI UX Design Agency | Experience Design could have done differently?

Overall, the collaboration was excellent, but one area that could be improved is the pacing of backlink reporting. While the quality of acquired links was strong, updates on link-building progress sometimes lagged by 1–2 weeks. A more frequent cadence on reporting would have helped us better align SEO with our ongoing PR campaigns.

Additionally, while their technical documentation was comprehensive, providing short video explainers for our in-house team on managing SEO best practices post-project would have been helpful for knowledge transfer. These are minor points, though, and do not take away from the exceptional results and professionalism Tenet delivered.

BACKGROUND

Please describe your company and position.

I am the Chief Growth Officer of an information technology company 

Describe what your company does in a single sentence.

We're a leading e-commerce platform that empowers businesses of all sizes to easily create, manage, and scale their online stores with powerful technology and seamless digital solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tenet - UI UX Design Agency | Experience Design to accomplish?

• Evaluate our platform performance, identify technical SEO gaps, on-page issues, and areas for organic growth.

SOLUTION

How did you find Tenet - UI UX Design Agency | Experience Design?

Clutch Site

Why did you select Tenet - UI UX Design Agency | Experience Design over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Tenet - UI UX Design Agency | Experience Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Tenet partnered with us on a full-scale SEO and website performance optimization project tailored to our e-commerce platform. The engagement was structured over a 12-month period and aimed at strengthening our organic search visibility, improving website usability for merchants, and boosting conversion performance for both desktop and mobile users.

The project scope included a comprehensive SEO audit that identified structural issues, technical gaps, and content opportunities. Key deliverables were: a full technical SEO roadmap, optimized site architecture for faster indexing, keyword mapping for 300+ high-value commercial and informational search terms, and on-page optimization across our most visited product and service pages. They also delivered a backlink strategy with curated outreach targets, metadata and schema implementation, mobile-first content adjustments, and a full analytics dashboard integrated with Google Analytics and Search Console.

In addition to the technical deliverables, Tenet provided competitor benchmarking, a refreshed content strategy aligned with user intent, and SEO-friendly UI recommendations to make navigation and product discovery more seamless for end users. The collaboration concluded with a training session for our internal team so we could sustain the improvements moving forward.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The outcomes were tangible and measurable within just a few months post-implementation. Organic traffic to our platform grew by 52% compared to the previous quarter, and we saw a 38% increase in impressions across targeted keywords, with 14 of them moving into the top 3 positions on Google SERPs. Bounce rates on key landing pages decreased by 29%, indicating that users were finding the optimized content more relevant and engaging.

Our merchant sign-up funnel also benefitted: conversions improved by 33% thanks to SEO-driven UI recommendations that simplified the registration and onboarding process. Page load times were reduced by 21% due to the technical optimization work, which in turn positively impacted both user retention and search rankings. From a brand visibility perspective, mentions and backlinks from reputable industry websites doubled during the campaign period. Overall, these measurable gains contributed directly to both growth in our merchant base and improved customer acquisition metrics.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Tenet’s project management approach was disciplined and highly transparent. They adopted an Agile framework, breaking the work into weekly sprints with clear goals and progress tracking. All communication and project documentation were centralized via Trello and Slack, ensuring our team could monitor deliverables in real time. We also had bi-weekly calls where they presented updated reports, keyword ranking shifts, and next steps using interactive dashboards.

All initial milestones were delivered on schedule. For example, the initial SEO audit and technical roadmap (week 2), on-page optimization rollout (week 5), content strategy delivery (week 7), and the final analytics reporting and training session (week 10). Their responsiveness to our feedback was outstanding whenever we flagged issues or requested adjustments, they typically addressed them within 6 hours. Even when we added extra requirements mid-project, such as advanced schema markup for structured product data, they accommodated them seamlessly without disrupting timelines.

What was your primary form of communication with Tenet - UI UX Design Agency | Experience Design?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Tenet was their ability to bridge the gap between design, user experience, and SEO strategy. Many SEO agencies focus solely on rankings and just using a fixed number of keywords, but Tenet integrated design thinking into the process. They didn’t just optimize metadata; they redesigned entire page flows and navigation with both users and search engines in mind. This holistic approach ensured that improvements in visibility translated directly into better engagement and higher conversions.

Another unique strength was their data-driven creativity. They leveraged analytics, heatmaps, and competitor research to back every recommendation with evidence, yet still delivered solutions that felt tailored and brand-specific. Their team clearly understood that SEO for a platform like ours isn’t just about traffic it’s about creating sustainable growth for both us and our merchants.

Are there any areas for improvement or something Tenet - UI UX Design Agency | Experience Design could have done differently?

The overall collaboration was excellent, but one area that could be improved is the pacing of their knowledge transfer. While they did provide a training session at the end, offering shorter hands-on workshops earlier in the process would have empowered our team to apply optimizations in parallel instead of waiting until the final phase.

Additionally, while their reports were thorough, some of the technical SEO explanations could have been simplified for non-specialist stakeholders on our team. More “executive summary” style breakdowns would have helped make the data instantly actionable for leadership. These are relatively minor points, and they do not diminish the significant positive impact Tenet had on our platform’s growth and performance.

BACKGROUND

Please describe your company and position.

 I am the CEO of a financial services company 

Describe what your company does in a single sentence.

A financial services company providing innovative digital solutions to help individuals and businesses manage payments, investments, and financial growth with trust and transparency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tenet - UI UX Design Agency | Experience Design to accomplish?

• Create an intuitive, secure, and engaging mobile banking experience for customers.

SOLUTION

How did you find Tenet - UI UX Design Agency | Experience Design?

Clutch Site

Why did you select Tenet - UI UX Design Agency | Experience Design over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Tenet - UI UX Design Agency | Experience Design were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Tenet partnered with us to redesign and enhance the user experience of our core digital platforms, focusing on improving accessibility, trust, and engagement for both individual and corporate clients. The scope of work covered the complete redesign of our mobile banking application, a modernized investment dashboard, and a streamlined loan application system. Their team began with an extensive UX audit and competitor analysis, followed by user journey mapping and interactive wireframes that highlighted friction points in our existing customer flows.

Key deliverables included high-fidelity Figma prototypes for more than hundred screens, a mobile-first responsive design system, and a scalable library of UI components tailored to financial services. Tenet also developed intuitive onboarding flows for new users, simplified transaction history and payment modules, and created an investor-focused portal that provides real-time portfolio insights. The project was rounded out with usability testing, accessibility compliance adjustments, and detailed design documentation to support seamless handoff to our development team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The impact of Tenet’s work was evident almost immediately after implementation. Within the first six weeks, customer engagement increased by 42% on our mobile application, while the loan application platform saw a 55% increase in completed submissions due to a clearer, step-by-step flow. Abandonment rates during digital onboarding dropped by 35%, saving our support team significant time and effort in manual follow-ups.

On the investment side, client usage of our portfolio dashboard grew by 60%, with higher session durations and more repeat visits, indicating stronger engagement with our financial tools. Across all digital platforms, page load speed improved by 20% and customer satisfaction surveys reported an 87% “excellent” or “very good” rating compared to 54% before the redesign. These outcomes translated directly into higher trust, better customer retention, and increased adoption of our financial services.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Tenet’s project management was highly structured, transparent, and efficient. They worked in agile sprints, with weekly check-ins that kept our stakeholders updated and aligned across product, compliance, and technology teams. Communication was handled through Slack and Jira, while design walkthroughs were shared via Loom, which made it easy for both technical and non-technical stakeholders to provide feedback.

All deliverables were submitted on time, with major milestones  including wireframes, prototypes, and final high-fidelity designs  delivered ahead of schedule. Their responsiveness to our needs was outstanding; small design changes were often addressed within 24–48 hours, and larger feature requests were discussed in detail before being integrated without causing delays. Midway through the project, when we requested additional compliance related UI changes, their team adapted quickly and delivered solutions that met regulatory requirements without compromising the user experience.

What was your primary form of communication with Tenet - UI UX Design Agency | Experience Design?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Tenet was their ability to design financial services platforms that are both highly functional and emotionally reassuring to users. In a sector where trust and security are critical, they've struck the perfect balance between clear, transparent design and innovative, modern interfaces. Their work didn’t just make our platforms visually appealing; it directly addressed customer concerns about ease of use, safety, and confidence in handling financial transactions online.

We also valued their holistic understanding of the customer journey. They thought beyond the screens, considering how onboarding, payments, investments, and support interactions could flow seamlessly across multiple touchpoints. Their proactive approach, including suggestions for accessibility compliance and SEO-friendly site architecture, showed that they weren’t just executing tasks but actively contributing to our long-term growth strategy.

Are there any areas for improvement or something Tenet - UI UX Design Agency | Experience Design could have done differently?

Our experience with Tenet was extremely positive, though there are small areas for improvement. During the final refinement stage, responses to very minor UI tweaks occasionally took two to three business days, where a faster turnaround would have accelerated final delivery. Additionally, while their design documentation was excellent, providing short video tutorials for our internal teams would have made it easier for us to onboard new employees to the design system.

These are minor points in what was otherwise a highly successful collaboration. The quality of Tenet’s work, the measurable business outcomes achieved, and the long-term value delivered made them an exceptional partner for SILQ, and we would gladly work with them again on future projects.

BACKGROUND

Please describe your company and position.

 I am the Group CEO of a diversified holding company. 

Describe what your company does in a single sentence.

Our company is a diversified holding company operating across automotive, real estate, retail, and other sectors, driving growth and innovation across its portfolio of businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tenet - UI UX Design Agency | Experience Design to accomplish?

• A modern, responsive group website that highlights AW Rostamani’s diverse portfolio, subsidiaries, and corporate vision.

SOLUTION

How did you find Tenet - UI UX Design Agency | Experience Design?

Clutch Site

Why did you select Tenet - UI UX Design Agency | Experience Design over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Tenet - UI UX Design Agency | Experience Design were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Tenet partnered with us on a large-scale digital transformation initiative focused on enhancing the user experience across multiple subsidiary brands under the holding company. The project scope included a complete redesign of our corporate group website, ensuring it reflected the diversity of our portfolio while maintaining a cohesive digital identity. Beyond the group site, Tenet also worked on redesigning customer-facing platforms for our automotive services, retail e-commerce channels, and real estate business unit.

Key deliverables included high-fidelity wireframes and interactive prototypes for over twenty-five screens, a responsive multi-device design system, and custom UI components tailored to each subsidiary’s brand identity. They also delivered a unified design framework and scalable guidelines that allowed us to maintain visual consistency while giving each business line the flexibility to showcase its unique offerings. Usability testing was conducted across multiple stakeholder groups, including corporate partners, customers, and employees, to ensure that the redesigned experiences aligned with user expectations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results from the redesign were both measurable and impactful. Post-launch analytics showed a 40% increase in engagement on the group corporate site, with visitors spending more time exploring our portfolio and investor relations content. On the automotive side, the redesigned booking interface led to a 55% increase in online service reservations and a 30% drop in incomplete bookings. Our retail e-commerce channels experienced a 45% uplift in conversion rates, driven by simplified checkout flows and improved product discovery.

For the real estate division, the new property finder platform reduced inquiry abandonment rates by 35% and generated higher-quality leads. In addition, across all platforms, page load times improved by an average of 25%, which contributed to smoother user experiences. Customer satisfaction surveys conducted after launch revealed that 82% of respondents rated the new interfaces as “excellent” compared to just 50% prior to redesign. These outcomes demonstrated not only improved usability but also tangible business benefits across multiple sectors of our holding company.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Tenet’s project management approach was highly organized and transparent, leveraging an Agile methodology with sprints and frequent checkpoints. They used collaborative tools such as Slack for real-time communication, Jira for task tracking, and Loom for video updates, which kept all our stakeholders across different subsidiaries informed and aligned. Weekly sprint reviews ensured that progress was visible, and potential blockers were addressed early.

All milestones were delivered on schedule, including the group site redesign, subsidiary platform prototypes, and final high-fidelity designs. Their responsiveness to feedback was excellent small adjustments were often turned around in under 48 hours, while larger scope changes were carefully evaluated and integrated without disrupting delivery timelines. When additional requirements arose, such as multi-language optimization for certain platforms, Tenet’s team accommodated them seamlessly while maintaining quality standards.

What was your primary form of communication with Tenet - UI UX Design Agency | Experience Design?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Tenet was their ability to balance creativity with business strategy. Unlike agencies that focus solely on design aesthetics, Tenet approached our projects with a deep understanding of user behavior, conversion optimization, and scalability across a diverse holding company structure. They successfully created a digital ecosystem that unified our corporate presence while respecting the individuality of each subsidiary brand.

Their team’s proactive mindset was equally impressive. They went beyond the brief to recommend SEO-friendly site structures, accessibility compliance features, and advanced analytics dashboards that gave our leadership team clearer insights into user engagement across platforms. The combination of design excellence, strategic thinking, and genuine commitment to delivering value made them a standout partner.

Are there any areas for improvement or something Tenet - UI UX Design Agency | Experience Design could have done differently?

The overall collaboration was outstanding, but there are small areas where improvement could enhance future projects. During the design refinement phase, response times for some minor UI iterations occasionally stretched to two or three business days, where faster turnaround would have been ideal to maintain momentum. Additionally, while the documentation for the design system was thorough, creating short video tutorials for our internal teams across different subsidiaries would have been helpful for faster adoption.

That being said, these points were minor in comparison to the exceptional results delivered. Tenet’s work significantly elevated our digital presence and improved user experiences across multiple business lines, making them a partner we would gladly engage with again for future initiatives.

BACKGROUND

Please describe your company and position.

I am the Founder and CEO of TASC Outsourcing

Describe what your company does in a single sentence.

TASC Outsourcing is a leading staffing and recruiting services provider, helping businesses across industries connect with top talent while ensuring streamlined workforce management solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tenet - UI UX Design Agency | Experience Design to accomplish?

• Revamp your job application portal for a modern, user-friendly experience.
• Streamlined job search, application tracking, and resume submission.

SOLUTION

How did you find Tenet - UI UX Design Agency | Experience Design?

Clutch Site

Why did you select Tenet - UI UX Design Agency | Experience Design over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Tenet - UI UX Design Agency | Experience Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Tenet collaborated with TASC Outsourcing on a complete UI/UX transformation of our digital recruitment platforms, with a strong focus on improving both candidate and client experiences. The engagement spanned over ten weeks and began with a discovery phase that included competitive benchmarking and in-depth user research. From there, their team delivered a full redesign of our career portal, restructuring the navigation and simplifying the application process to reduce drop-offs. They also produced high-fidelity wireframes and interactive Figma prototypes for more than twenty unique screens covering candidate, recruiter, and employer workflows.

A mobile-first approach was adopted to better serve job seekers accessing our services on the go, while employers received an improved client dashboard designed to streamline hiring pipeline management. Tenet further developed a unified design system with consistent branding, typography, and reusable UI components that will support scalability across future initiatives. Extensive usability testing was carried out with both job seekers and recruiters, ensuring that design improvements were directly aligned with user needs and business objectives.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The redesign delivered measurable impact within the first eight weeks of launch. Candidate engagement increased significantly, with a 50% rise in completed applications and a 30% reduction in abandonment during the application process. Recruiter efficiency also improved, as internal teams reported saving over three hours per week through streamlined candidate tracking and reporting functions built into the new dashboard.

Client-side improvements were equally strong, with employer satisfaction scores increasing by 40% due to easier monitoring of hiring pipelines and clearer reporting tools. Website performance metrics showed a 37% increase in average session duration and a 25% improvement in page load speed, further contributing to positive user experiences. Collectively, these outcomes enhanced our recruitment funnel performance, brand perception, and digital engagement metrics in ways that directly supported our core business goals.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Tenet’s project management approach was structured and highly effective, following Agile methodology with work delivered in two-week sprints. They maintained consistent communication through Slack, tracked deliverables using Jira, and provided weekly design walkthroughs with Loom videos, which kept our stakeholders aligned throughout the engagement.

Every milestone was delivered on or ahead of schedule, from initial wireframes to interactive prototypes and final high-fidelity designs. Their responsiveness to feedback was particularly impressive; smaller revisions were typically implemented within 48 hours, while larger scope adjustments were carefully discussed and seamlessly incorporated without causing delays. When we requested additional accessibility features midway through the project, Tenet integrated these requirements without disrupting timelines, demonstrating both flexibility and commitment to our needs.

What was your primary form of communication with Tenet - UI UX Design Agency | Experience Design?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Tenet was their ability to combine data-driven design methodology with a deep understanding of business outcomes. They did not limit their work to visual improvements but instead focused on optimizing the entire recruitment funnel, ensuring that every design choice supported candidate engagement, recruiter efficiency, and client satisfaction.

Their team showed an exceptional ability to translate complex research insights into intuitive design solutions while maintaining a high level of visual appeal. Beyond the agreed scope, they also proactively suggested enhancements such as SEO-friendly structures, accessibility compliance, and scalable design systems. This holistic approach demonstrated that they weren’t simply delivering designs but providing strategic value aligned with our long-term growth objectives.

Are there any areas for improvement or something Tenet - UI UX Design Agency | Experience Design could have done differently?

The overall engagement was extremely positive, though there are minor areas where improvements could be made. During the final review phase, responses to some small UI adjustments occasionally took two to three business days, whereas faster turnaround would have kept the momentum stronger. Additionally, while the design documentation was comprehensive, the inclusion of short video tutorials for our internal recruiters and client teams would have further simplified adoption and onboarding.

That said, these were minor points that did not detract from the exceptional quality of the project or the measurable improvements it delivered. Tenet’s work has had a lasting positive impact on both our user experience and recruitment performance, and we look forward to future collaborations. 

BACKGROUND

Please describe your company and position.

I am the Managing & Creative Director of Aimstyle | Branding Agency in Dubai

Describe what your company does in a single sentence.

Aimstyle is a creative design agency that delivers branding, web design, and marketing solutions to help businesses stand out and connect with their audience.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tenet - UI UX Design Agency | Experience Design to accomplish?

• Modernizing an outdated company website to improve aesthetics, usability, and conversion rates.

SOLUTION

How did you find Tenet - UI UX Design Agency | Experience Design?

Clutch Site

Why did you select Tenet - UI UX Design Agency | Experience Design over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Tenet - UI UX Design Agency | Experience Design were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with Tenet was a game-changer for our digital presence. They took on a complete website redesign project that started with an in-depth brand discovery session and competitor landscape analysis. The scope covered everything from initial concept development through final implementation, including comprehensive wireframing, user experience mapping, and visual design creation.

What we received was far more than we initially expected. The deliverables package included detailed wireframes for our entire site architecture, interactive prototypes that allowed us to test user flows before development, high-resolution design mockups for desktop and mobile platforms, and a complete style guide with typography, color palettes, and UI component specifications. They also provided us with optimized image assets, iconography sets, and detailed developer handoff documentation that made the transition to our development team seamless. The final handover included training materials and best practices guidelines for maintaining design consistency as we scale. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The transformation exceeded our expectations in ways we could actually measure. Within the first month post-launch, we experienced a 52% boost in average session duration, which told us people were genuinely engaging with our content rather than bouncing immediately. Our page views per session jumped by 38%, indicating the improved navigation was actually working.

The real win for us was in lead generation. Contact form submissions increased by 65%, but more importantly, the quality of these leads improved dramatically. Our sales team reported that prospects were coming to them much better informed and further along in their decision-making process. We also noticed a 28% improvement in our mobile traffic engagement, which was crucial since about 60% of our visitors come from mobile devices. Even our customer service team mentioned receiving fewer "where do I find this?" calls, which showed the new user experience was intuitive enough for people to self-serve more effectively. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Tenet runs a tight ship when it comes to project management. From day one, they established clear communication protocols and stuck to them religiously. We had scheduled check-ins every Tuesday and Friday, plus they were always available for quick questions via their dedicated Slack channel. What I appreciated most was their proactive communication style. Instead of waiting for us to ask for updates, they'd reach out with progress reports and next steps.

Every single deadline was met, which is rare in our experience with creative agencies. When we needed to make some last-minute adjustments to accommodate a new product launch, they reconfigured their timeline without missing a beat. Their account manager had this knack for anticipating potential roadblocks and addressing them before they became actual issues. The whole process felt collaborative rather than transactional, which made working with them genuinely enjoyable. 

What was your primary form of communication with Tenet - UI UX Design Agency | Experience Design?

Email or Messaging App

What did you find most impressive or unique about this company?

What struck me most about Tenet was their strategic thinking beyond just design aesthetics. They didn't just make our website look better; they approached it like business consultants who happen to be incredibly talented designers. During our initial meetings, they asked pointed questions about our customer acquisition costs, conversion goals, and competitive positioning that showed they understood the bigger picture.

Their research phase was particularly thorough. They conducted user interviews with our existing customers, analyzed our website analytics for patterns we'd never noticed, and even did some mystery shopping on our competitors' sites. The insights they brought back completely shifted how we thought about our online customer journey. Rather than just delivering what we asked for, they challenged some of our assumptions and proposed solutions we hadn't considered. The end result felt like a custom-built growth engine disguised as a beautiful website. 

Are there any areas for improvement or something Tenet - UI UX Design Agency | Experience Design could have done differently?

If I'm being completely honest, the experience was nearly flawless. The one area where they could enhance their process would be in presenting more diverse creative directions during the initial design phase. While their final solution was excellent and on-brand, seeing a wider range of creative approaches upfront might have helped us explore possibilities we didn't know existed. They tend to hone in on the right solution quickly, which is efficient but sometimes leaves you wondering about the road not taken.

That said, this is a minor point in what was otherwise an outstanding partnership that delivered measurable business results. 

BACKGROUND

Please describe your company and position.

I am the CEO of Havas Middle East

Describe what your company does in a single sentence.

Havas Middle East is a creative communications agency that delivers innovative advertising, branding, and marketing solutions to help businesses connect with their audiences.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tenet - UI UX Design Agency | Experience Design to accomplish?

• Creating modern, user-friendly designs for campaign-specific microsites.

SOLUTION

How did you find Tenet - UI UX Design Agency | Experience Design?

Clutch Site

Why did you select Tenet - UI UX Design Agency | Experience Design over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Tenet - UI UX Design Agency | Experience Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Tenet delivered a comprehensive UI/UX redesign and growth marketing optimization for our company website over a 12-week engagement. The project encompassed a complete user experience audit, competitive analysis, and conversion rate optimization strategy. Key deliverables included detailed user journey mapping, information architecture restructuring, high-fidelity wireframes for 15+ pages, interactive Figma prototypes with micro-interactions, and fully responsive designs optimized for desktop, tablet, and mobile devices.

Their team conducted extensive user research and usability testing to identify friction points in our lead generation funnel and career application process. I was honestly surprised by how thorough they were during this phase. They redesigned our entire navigation structure, implemented conversion-focused landing pages, and created a streamlined candidate portal that reduced application abandonment by simplifying what was previously a pretty clunky multi-step process. The project also included comprehensive brand guideline documentation, a custom icon library, and detailed design system components to ensure scalability and consistency across all our digital touchpoints and future marketing campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results were pretty impressive, to be honest. The website redesign delivered significant improvements in key performance indicators within 8 weeks post-launch. Website engagement metrics showed a 45% increase in average session duration and a 35% reduction in bounce rate, which was exactly what we were hoping for in terms of improved user experience and content relevance. Our lead generation saw a 60% increase in qualified inquiries through optimized contact forms and strategic call-to-action placement throughout the user journey.

The career portal transformation was particularly impactful for us since recruiting is such a big part of our business. We saw a 70% increase in completed job applications and 40% improvement in candidate quality based on our initial screening metrics. Page load speeds improved by 25% due to optimized design elements and streamlined code implementation. User feedback scores increased significantly, with 85% of surveyed visitors rating the new interface as "excellent" or "very good" compared to 52% with the previous design. These improvements directly contributed to enhanced brand perception and increased conversion rates across all our key touchpoints.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Tenet's project management approach was exceptionally well-structured, utilizing Agile methodology with weekly sprint reviews and bi-weekly stakeholder presentations. They used collaborative tools including Slack for daily communication, Monday.com for project tracking, and Loom for design walkthrough videos, which made everything transparent throughout the development process. The Loom videos were actually a nice touch that we hadn't experienced with previous agencies.

All major milestones were delivered on or ahead of schedule, including initial wireframes (week 3), interactive prototypes (week 6), and final designs (week 10). Their responsiveness to feedback was outstanding. Minor revisions were typically implemented within 24-48 hours, while larger scope adjustments were thoroughly discussed and incorporated without impacting the overall timeline. What really impressed me was when we requested additional mobile optimization features mid-project, they seamlessly integrated these requirements while maintaining quality standards and delivery commitments. No drama, no pushback, just solutions.

What was your primary form of communication with Tenet - UI UX Design Agency | Experience Design?

Email or Messaging App

What did you find most impressive or unique about this company?

Tenet's unique strength lies in their data-driven design approach combined with growth marketing expertise. Unlike traditional UI/UX agencies we've worked with before, they don't just focus on making things look pretty. Every design decision is backed by user behavior analytics, conversion optimization principles, and growth marketing best practices. Their ability to translate complex user research insights into intuitive interface solutions while maintaining strong visual appeal was remarkable.

What really set them apart was their holistic understanding of the entire customer acquisition funnel. They didn't just redesign our website; they optimized it as a lead generation and talent acquisition tool. It felt like they actually understood our business, not just our design needs. Their expertise in both creative design and performance marketing allowed them to create solutions that were visually striking but also strategically aligned with our business objectives. The team's proactive approach to suggesting improvements beyond the original scope, including SEO-friendly design structures and accessibility compliance, demonstrated their commitment to delivering comprehensive value rather than just checking boxes.

Are there any areas for improvement or something Tenet - UI UX Design Agency | Experience Design could have done differently?

While the overall experience was excellent, the revision feedback loop could be streamlined a bit more. During the design refinement phase, responses to minor tweaks occasionally took 2-3 business days when same-day turnaround would have been preferred for maintaining momentum. It wasn't a huge issue, but when you're excited about seeing changes, waiting can feel longer than it actually is. Additionally, while their design documentation was thorough, providing video tutorials for internal team training on the new design system would have been valuable for long-term maintenance and consistency.

These are honestly minor points that don't detract from the exceptional quality of work delivered and the significant positive impact on our business metrics and user experience.