SQ Digital

BACKGROUND

Please describe your company and your position there.

I am the General Manager of The Royal Hotel & Bar, a family-run 14 bedroom hotel, bar and kitchen in the heart of Lancaster, England. Established in 2016, the small, close-knit team at The Royal welcome a wide range of customers, both local and visitors from all over the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SQ Digital?

The original website for The Royal had not been updated since 2016, during which time the business has grown and undergone substantial change.

SQ Digital were hired to rebuild our website with an aim to update it visually, provide a cleaner, easy to navigate front end for our customers and a more flexible, easy to edit back end that was simple to update by in house.

What were your goals for this project?

The constantly changing restrictions relevant to our industry as a result of the Covid-19 pandemic, which we were required to relay to our customers, really highlighted how outdated our business website had become.

It was a struggle to concisely convey information to customers. Alongside a visual facelift, the main goal was to create something that could be easily and cleanly edited to provide visitors with the most up to date information regarding The Royal and provide a platform for us to show how the business is growing.

SOLUTION

How did you select SQ Digital?

I reached out to a number of local web design companies at the start of this project. SQ Digital stood out for a number of reasons;

They were quick to respond and produce a thorough, detailed proposal after discussing our needs, and they didn't vilify other web design companies in an effort to make themselves seem like the more attractive option, which seemed to be a reoccurring theme with other companies.

Perhaps most importantly, they didn't try and push any features on me that I hadn't asked for, which again, was something I experienced quite heavily with other companies I reached out to.

There was an immediate understanding that SQ Digital were going to work with me rather than just telling me what they thought would be best for our business.

Describe the project in detail.

It was agreed in late December 2020 that SQ Digital should take on the project, and work began on the website rebuild in early January 2021 after the Christmas break. I initially had conversations with Tony, our Business Development Manager at SQ Digital, in which we discussed what we were looking to achieve.

Tony explained the process and who I would be working with. I was then introduced to Richard, the head designer to begin work on the website build. All correspondences were remote, either through emails or Microsoft Teams at a time that was convenient for me.

The Teams video calls were incredibly useful as we were able to discuss and see changes in real-time using screen share. I provided up to date images, colour ideas, and all the relevant information required to connect customers to platforms like our social media, restaurant and hotel bookings systems.

Richard took all the information I gave him and turned it into something tangible. I was given the opportunity to offer feedback regularly and changes were implemented swiftly.

Once the redesign was complete, we had a brief training session with Richard, who was able to explain the updated back end of WordPress to someone with a modest amount of website editing experience, and someone with no website editing experience, at the same time.

The new website went live at the beginning of March 2021, with the whole project taking two months to complete.

It should be noted at this point that this was a rebuild of an existing website, with a lot of content being pulled over from the old website, so I cannot comment on how long it would take to build from scratch, but I was very happy with the time it took us to get from the proposal to completion on this particular project.

What was the team composition?

Initially, I worked with Tony, the Business Development Manager before being passed on to James, the Project Manager and finally, Richard the designer. I spoke regularly with all three members of the team who worked on the project, either via email, phone or video call.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since businesses like The Royal are currently closed or working under heavy Covid-19 restrictions, it's hard to offer any numerical feedback on website traffic, however, having worked with the new website for a few weeks now, it is abundantly obvious that information is being presented to future customers effectively and clearly, which was our main goal for this project.

Feedback from the Directors has been overwhelmingly positive, and I feel confident that as we move closer towards reopening The Royal fully, we're doing so with a website that really compliments our business, and is providing us with the platform we need to communicate to customers what they should expect from us.

How effective was the workflow between your team and theirs?

There was a constant flow of communication between myself and the member of the SQ Digital team that was handling the project at different stages. I never had to pester them.

What did you find most impressive about this company?

Above being able to design an attractive website, well-functioning website; I was most impressed with the high standard of customer service and professionalism from SQ Digital.

Everyone I worked with was incredibly approachable, responded well to feedback, and offered a real sense that we were working collaboratively on the project. Even though the project is complete, I know I can reach out to them if I run into issues.

Are there any areas for improvement?

I cannot fault how the project was handled

BACKGROUND

Please describe your company and your position there.

I’m the company director of Rockform, who are tile and flooring specialists with a showroom based in Brock. We are also main stockists of Farrow & Ball paint and wallpapers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SQ Digital?

We have been working with SQ Digital for over 5 years. They take care of our website’s SEO and general maintenance of the site. They also take care of our social media channels.

What were your goals for this project?

Our main goal was to boost our overall revenue by using the website to drive more footfall into our physical showroom and having more of an online presence. This was to make sure that we were being discovered in the local areas, both on Google and also across social media channels.

SOLUTION

How did you select SQ Digital?

We did some research into a few digital marketing companies in the surrounding areas as we wanted to work with a local company. SQ digital were the best fit for us and was even better that they are based in Lancaster which isn’t too far from us.

Describe the scope of their work in detail.

For the past 5 years, SQ digital have been delivering a successful SEO, Content Marketing and Social Media strategy for us.

The SEO/Content strategy has meant that more organic traffic has been driven to the site and the social media has massively helped with increasing brand awareness.

What was the team composition?

I have one main point of contact who is my account manager, who is always available when needed. There is also a wider team of specialists such as the SEO and Content team who work on the site every month, who are also on hand to answer any technical SEO questions.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The digital marketing strategy that they have been carrying out over the last 5 years has been successful in building an online presence for Rockform.

We remain in high positions on Google for important and relevant key phrases and the blog content that the team write for our site is always informative and well written.

We have definitely noticed a huge increase in footfall into the showroom and also online enquiries over the years.

How effective was the workflow between your team and theirs?

The communication is always excellent and if we have any questions or need any support, they are always quick to get back to us with a solution. They will also always explain anything that’s too technical in simple terms, which is helpful to us.

What did you find most impressive about this company?

They are always thinking of new ways and ideas to improve our business. If something isn’t working, they will always come up with some new and better solutions. We find SQ very valuable to us.

Are there any areas for improvement?

No areas of improvement I can think of. SQ Digital are very experienced and knowledgeable. Keep up the good work!

BACKGROUND

Please describe your company and your position there.

I am the Web Manager at Banks Lyon Jewellers, who are an award-winning independent luxury watch & jewellery stockist in Lancaster, Lancashire and Kendal, Cumbria.

Banks Lyon Jewellers has a team of personal shoppers who are extremely passionate about the extensive range of watches & jewellery they carry, including watches from some of the most admired luxury brands.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SQ Digital?

Banks Lyon Jewellers have been working with SQ digital since 2000. Throughout the past 20 years, a strong and successful working relationship has been built. SQ Digital approached the business back in 2000 when Banks Lyon Jewellers at this time only had a single-page website in order to further promote the business.

They came to us with a strategy that would enhance and establish an online presence and would help to generate further success for the business. SQ Digital have continued to evolve the original one-page website into a bespoke and fully responsive e-commerce platform, which now displays thousands of products.

What were your goals for this project?

The main goal has not changed throughout the 20 years Banks Lyon has worked with SQ Digital, which is to have a successful and established online presence and strong brand identity that encourages conversions and sales both online and in-store.

We wanted a website that would visually display our vast range of luxury brands and products; whilst also driving more people into our physical store situated on the high street in the heart of Lancaster City Centre.

We wanted to establish Banks Lyon as a luxury watch and jewellery stockist online, by increasing brand awareness and targeting an audience that our extensive luxury product offering would appeal to; by driving traffic to the website and sustaining high positions in Google for our key phrases.

SOLUTION

How did you select SQ Digital?

Rodney Banks-Lyon (Owner) clarified that his relationship with SQ Digital began just as the internet was starting up, therefore there was very limited knowledge of the internet.

He has said that when they were approached by one of the directors from SQ Digital, he was highly impressed with his forward-thinking, SEO knowledge and technical understanding of commerce and knew straight away that they would be able to make a difference.

Describe the scope of their work in detail.

SQ Digital have been developing and improving the Banks Lyon website for over 20 years now. In order to get us to the successful position that the business can be seen in today, combined with ongoing website design and development, SQ Digital have continued to provide us with a comprehensive digital marketing strategy.

The marketing strategy put in place was to create a strong brand identity for the Banks Lyon brand both locally, nationally, and internationally; whilst conveying this consistent brand message across all possible customer touchpoints in order to deliver results and increase revenue.

The digital strategy included Organic SEO, Content marketing, Social Media and PPC. A robust SEO campaign was put in place in order to drive new visitors to the site by improving keyword positions for our key phrases on Google.

This was complemented by an extensive paid media strategy which encompasses Google Ads, Google remarketing, Facebook, and Instagram advertising. Alongside this SQ Digital have provided consistently unique and high-quality content with the intent to attract our luxury target market across all digital platforms.

What was the team composition?

We have always worked with the Director of the company as we have formed such a good understanding over the years, he is supported by an extremely talented and professional team who look after us on a day to day basis.

We have a dedicated account manager and a digital marketing and web team that plan monthly campaigns with our input and then deliver it in a timely manner.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The success of our online business is, to a very large extent, down to what the SQ Digital team do for us and the website has been fundamental to the success of the business. The strategic approach that has been taken to create and promote a strong brand identity for Banks Lyon, continues to deliver successful results.

Our success has allowed the business to grow by enabling us to open a second store on the high street in Kendal and has also assisted us in securing relationships with a number of luxury brands internationally.

The successful SEO strategy put in place has resulted in seeing the Banks Lyon website appearing on the first page of Google for the majority of our key phrases and continues to drive thousands of new visitors to the site every month.

How effective was the workflow between your team and theirs?

The workflow is very good, its agile and they use some excellent online tools to help with communication and we can always see where we are with certain tasks or wider projects.

What did you find most impressive about this company?

The team are knowledgeable, friendly, and approachable and they continue to add real value to the business on a day to day basis with innovative ideas and new suggestions to keep on improving the business and its success.

Are there any areas for improvement?

Our long-standing relationship with SQ digital has been built on mutual trust. We are truly proud of what we have achieved together. Banks Lyon Jewellers would without a doubt recommend SQ Digital to any business that is looking for SEO, Social Media and Website design and Development.

BACKGROUND

Please describe your company and your position there.

Gorilla Accounting is a technology-driven accountancy firm, exclusively for contractors and freelancers operating through a Limited Company. I am a Director in the business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SQ Digital?

SQ Digital manage all our digital marketing; website, SEO, PPC, social media, email marketing, blog writing, digital PR Outreach, design and any number of ad hoc marketing tasks and projects as required

What were your goals for this project?

Initially SQ came recommended to us and although we had a small in-house marketing team at the time, we felt it important to add some outside experience and expertise to our overall marketing strategy.

We wanted to improve SEO rankings, increase traffic and ultimately make the brand better known and generate more leads. In the last few months, as the business has evolved, SQ have started to play an even more integral role in our overall marketing strategy and delivery.

SOLUTION

How did you select SQ Digital?

They came highly recommended to us, so we opened discussions with them. We were impressed with their whole approach from the start, so we appointed them. That was 2 years ago now and we’re really pleased with the service and results we receive.

Describe the scope of their work in detail.

SQ manage all aspects of our digital marketing; blog writing, email marketing, PPC, social media, digital PR, website management, marketing strategy and process. SQ have become an integral part of the team.

What was the team composition?

At SQ we have our Account Manager Andy, who is on hand when we need him. We have weekly calls and he also attends our monthly board meetings. Andy is supported by a comprehensive in-house digital marketing team who cover every aspect of our requirements; they don’t outsource anything which is a big plus for us as they all get to know our business really well.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our Google rankings have never been higher. When we first started, we didn’t rank at all for many of our key terms. Now we are on the first page of search results for most of our key terms and rank number 1 for many of them.

This has had a great impact on our web traffic too which is also at record high levels. Since SQ have managed our email marketing we have seen click rates go from around 3% to 13% for our cold prospect lists.

They write a lot of blog content for us every month, and the quality has been consistently very good. They are able to tackle complex finance topics with ease and we rarely have to change content that they write. It has helped build our reputation in the industry as a thought leader and our blogs attract a lot of traffic, and also some good PR coverage.

How effective was the workflow between your team and theirs?

We have a good working relationship and a good understanding of how each other works. They are available when we need them, and I think they find a good balance between longer term planning and reacting quickly to events.

They are very pro-active too and are good at suggesting new ideas and ways of doing things. It is exactly what we need as it allows us to concentrate on other parts of the business.

What did you find most impressive about this company?

I would say their communication and their ideas. We don’t have a lot of in-house marketing resource, so we rely on them as an integral part of our operation. They are available, responsive and creative. It is exactly what we need and I am always confident that we can rely on SQ.

Are there any areas for improvement?

Communication is really good so if we ever have any further areas to focus on SQ are really responsive to it.

BACKGROUND

Please describe your company and your position there.

I am the Co-Founder and Managing Director at ROCCIA, which was established in 1994 (originally Tile Mart) and is the UK’s largest tile, bath, and kitchen showroom with over 20,000 square feet of showroom space; showcasing the most comprehensive range of luxury brands in Europe.

We are an award-winning family business with our most recent achievement being the prestigious BIBAs ‘Business of the Year’ 2019 award at the Lancashire and North West Business Awards (Be Inspired Business Awards).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SQ Digital?

After establishing Tile Mart as a successful Tile & Bathroom showroom, we were looking to capture more people and customers from around the North West. In order to so this, we needed to establish Tile Mart online, which is why we approached SQ Digital back in 2014.

We needed them to help us increase brand awareness and establish an online presence that would increase customer acquisition. They created a website for us and established a successful online presence for Tile mart through SEO and PPC.

As our business strategy changed, SQ Digital assisted us throughout the transition of Tile Mart into Roccia. Tile Mart was re-branded as Roccia, which was part of our new strategy that would focus on the more luxury lifestyle segment of the market.

What were your goals for this project?

Back in 2014, we did not have an online presence, therefore our main goal was to get the website up and running and with the help of SQ Digital, to establish the business online and then later on, to transition to a bigger and better brand with a bigger and better website.

Following a change in strategy, we needed a complete website re-brand that would reflect and promote the high-end service we provide and that would showcase our great luxury product offering.

We asked SQ Digital to design and develop a website that would operate as an online showroom focusing on the luxury lifestyle target market; visually showcasing our vast range of Tiles and Bathrooms and driving more people into our physical showroom.

Whilst helping us meet these new business goals, we also needed to make sure that our keyword rankings that SQ Digital had already achieved and had great success for Tile Mart, remained in top positions in Google rankings.

SOLUTION

How did you select SQ Digital?

SQ Digital were referred to us by a business contact, who came with glowing recommendations for the marketing agency.

Not only did they have a fantastic reputation, but we were also really impressed with the companies they had worked with and the long-lasting relationships they had with them.

We were looking for a marketing company that would be in it for the long term.

Describe the scope of their work in detail.

SQ Digital have been involved in 4 website developments since 2014, which have all constantly performed for SEO, PPC, Content and Social Media marketing. This success has meant that we have been able to invest more into our website over time, which continues to get bigger and better.

Our main focus during the period of transition was to increase brand awareness of the luxury Roccia brand whilst making sure that our key brand values of being a family run business were not forfeited.

A national and geographic-specific PPC campaign was introduced to help us advertise the brand and to try and capture the new market we were entering.

SQ Digital also provided a content marketing strategy that promoted the Roccia brand to its new target audience such as those with a more luxury lifestyle and higher disposable incomes.

They presented informative and high-quality interior design related pieces of content that would attract the audience we were looking for and also carried out a successful PR campaign to increase brand awareness in the local and surrounding areas.

What was the team composition?

We work closely with one of the directors of SQ Digital and also with the wider team. Every service has been of excellent quality.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Following the re-branding from Tile Mart to the Roccia website, SQ digital successfully carried out an extensive SEO transfer to the new site; making sure we did not lose our keyword positions in Google.

The website transition could not have gone more smoothly, and we were able to keep 100% retention of our domain authority and rankings, and in some cases we actually saw some improvements in rankings following the transition, which we were extremely pleased with.

They provide us with a full digital marketing strategy and are constantly introducing and trying out new ideas in order to remain competitive, boost brand awareness, increase customer engagement and increase leads.

They work hard to ensure that our organic search campaign continues to provide excellent results and our keywords remain in top positions. We have worked with SQ Digital for many years now and the service that they provide continues to deliver fantastic results.

As a measure of success, we have people visiting our physical showrooms daily saying that they found us through the website. This increase in demand due to the success of the website has enabled us to massively develop and expand the business.

Earlier in the year, we carried out a huge development on our Preston showroom which expanded the shop floor space from 27,000 square feet to 38,500 square feet, which has allowed us to expand our product offering to include an extensive and exclusive kitchen range that incorporates furniture, appliances, worktops, sinks and accessories.

How effective was the workflow between your team and theirs?

SQ Digital fit really well with our own Digital Marketing department at Roccia. We work seamlessly and have established a great process which allows us to share knowledge share and information between us.

What did you find most impressive about this company?

SQ Digital have become an extended part of our team and we fully trust the service that they provide us. They are open, honest, and always forward thinking and come up with some great ideas that add real value to the business.

Are there any areas for improvement?

The whole team at SQ digital are dedicated and committed, and most importantly they are results-driven. Therefore, in my honest opinion, I would have to say no. Keep up the good work.

BACKGROUND

Please describe your company and your position there.

I am the Managing Director of Fueltek Ltd, a fuel management hardware & software company based in Blackburn. At Fueltek, we specialise in commercial vehicle refuelling and the provision of fuel management systems. We design, develop, manufacture, install and service a complete range of fuel management equipment, including fuel storage tanks, fuel dispensing equipment, fuel monitoring equipment, fuel tank monitoring equipment and management and produce management & reporting software.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SQ Digital?

We initially approached SQ Digital back in 2013, looking for expert help with our digital marketing. Our aim was to increase our brand visibility online, improve rankings for our business key terms in Google search and bring in some high-quality leads.

What were your goals for this project?

We had some concerns regarding our current marketing approach and due to the fast-changing environment that we were operating in, it was becoming vital to increase our brand visibility in order to stay ahead of the competition in a busy and competitive environment. We were also looking at how we could direct more targeted traffic to the website to generate more leads.

SOLUTION

How did you select SQ Digital?

We wanted to work with a company that would spend the time getting to know the business and industry in order to deliver the best possible results. We considered a number of different digital marketing companies, however SQ Digital definitely stood out above the rest, therefore we made the decision to work alongside them.

Describe the scope of their work in detail.

SQ Digital began by carrying out extensive SEO on the website. They really got to know our business and highlighted our most relevant keywords in order to drive more organic traffic to the site and get our site ranking on the first page of Google for these key terms and above our competitors.

SQ Digital have also provided us with a content marketing strategy, that has helped position FuelTek as authoritative leaders in our industry. This has included creating Case studies that showcase some of the projects we have carried out with some top brands such as Nestle. Following the success of the SEO and Content campaigns, they also created a targeted PPC campaign that has been really successful in driving more leads

What was the team composition?

As we did not have our own marketing department, SQ have become an extension to our business. We work extremely closely with our account manager, along with the individual members from each department, whether that be SEO, Content, PPC or the website team

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The SEO/Content strategy that was put in place, was paramount in Fueltek’s online success. We remain in top positions on Google and we get well informed and good quality enquiries from our website. Following the success of our Digital Marketing campaign, SQ Digital also re-designed our website and we are currently having a second website developed by them.

The work that SQ Digital provide, continues to deliver impressive results for the business. We have worked alongside them for many years now and they continue to improve their offering year on year, never standing still and always trying to inject fresh new ideas and find new angles to promote our business, making us more relevant to our target industry.

How effective was the workflow between your team and theirs?

As mentioned earlier, SQ digital have become an extension to our business – essentially becoming our marketing department. The whole team is extremely knowledgeable, friendly, and helpful and they all do the hard work from a marketing point of view for us. This makes it easier for me – and my team – to just concentrate on doing our own specialist work.

What did you find most impressive about this company?

They always show interest and have a full understanding of our business and the objectives that we want to meet. They have a full team of experts, who are very knowledgeable and always on hand to help whenever it is needed. If I have a question or query, there is always someone in the team who will go out of their way to ensure I get an answer.

Are there any areas for improvement?

Honestly, I would have to say no. I would recommend SQ Digital to any business who does not have their own marketing department as we are very lucky to have formed such a strong relationship with SQ Digital which has proved invaluable to us.

BACKGROUND

Please describe your company and your position there.

Adams Gas has been established in the Gas trade for over 20 years, and my position here is Managing Director. We are specialist suppliers of bottled gases to the Kent, East Sussex, and South London area, with a large stockist network throughout the UK. We also import and distribute our own branded Fill'N'Away, Disposable Helium Balloon Gas Cylinders, which are retailed to both the public as well as wholesale customers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SQ Digital?

We employed SQ Digital to provide SEO, Content Marketing, PPC and Social media marketing.

What were your goals for this project?

To grow the business, boost our overall online presence and increase revenue by driving more traffic to the site. We wanted to increase our position in Google's rankings and to rank highly for our main keywords locally and nationally.

SOLUTION

How did you select SQ Digital?

We considered several different companies and SQ Digital came across the most experienced, knowledgeable and we knew straight away that they would be the best fit for our company. We noticed that the companies they work with have been with them for many years which gave us a lot of reassurance that they really spend time developing relationships.

Describe the scope of their work in detail.

SQ Digital started by carrying out a detailed analysis of our current SEO performance and produced a detailed plan to fully optimise the site from an SEO perspective. They launched the PPC campaigns to drive traffic to the website straight away and then developed a strategy that utilised social media and remarketing to generate more sales revenue.

What was the team composition?

We have our main account manager who we work closely with to meet our business objectives and also have contact with other specialists within the SQ Digital team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The SEO campaign continues to consistently provide excellent results. Over the years we have worked with SQ Digital we have constantly remained in top positions in Google rankings for many of our key terms that relate to our business. The Content they provide for the website and Social Media is always to a high standard and well written which has helped to strengthen our brand awareness.

Traffic continues to increase month on month and year on year, our revenue growth has been excellent and we have cut all other marketing spend as SQ Digital show us the results with meaningful reports and insights which demonstrate clearly where our sales are being generated from.

How effective was the workflow between your team and theirs?

Our Account manager is always available when we need to discuss any questions or have any queries and we are provided with regular updates regarding our monthly campaigns, as well as our detailed monthly report. The wider SQ Digital team who work on our campaigns are also very knowledgeable and always happy to answer any technical questions we may have.

What did you find most impressive about this company?

The most impressive thing about SQ Digital is their willingness to deliver results. They continue to come up with new ideas and suggestions, they have worked so hard for us and the relationship we have with them is excellent, we all work together as one team and that is testament to them.

Are there any areas for improvement?

I think they are fantastic in what they do and deliver and there is very little they need to improve on. The SQ Digital team without a doubt provide our business with fantastic value.

BACKGROUND

Please describe your company and your position there.

EMC Advertising Gifts are a part of Geiger BTC, are specialist suppliers of customised and printed promotional products and gifts. We supply to a large range of customers, from large multinational organisations to small businesses and individuals worldwide.

I joined EMC in 2007, where my role was managing director, and following the Merger of EMC Advertising gifts into GeigerBTC, my current role is Account Director, which involves building and setting up relationships for the supply of regular and ad hoc promotional and event gifts and merchandise.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SQ Digital?

We were looking for a company to work with who would help us maximise our visibility across multiple channels and increase sales opportunities in a very competitive industry.

What were your goals for this project?

Growing our business and increasing our online presence; making sure that we were being discovered at all times and converting prospects into long term and loyal customers.

SOLUTION

How did you select SQ Digital?

We approached several companies, and SQ Digital was by far the best fit for us.

Describe the scope of their work in detail.

SQ Digital designed and created a bespoke and fully functional e-commerce site which they continue to improve in order to fulfil our requirements as and when they evolve. They have provided us with a successful digital marketing strategy, including organic SEO, PPC, Content Marketing and Social Media.

What was the team composition?

I have one main contact, my account manager, who is supported by a wider team of specialists from each department who work together on our monthly campaigns; helping us meet our objectives.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The organic SEO strategy that has been put in place has consistently provided results, by constantly keeping competitive keywords in number one positions on Google. This has successfully increased traffic to the website, resulting in higher customer acquisition and more leads generated. We have also been able to strengthen our brand awareness through a successful content marketing strategy.

How effective was the workflow between your team and theirs?

Our relationship with SQ digital continues to grow stronger. The communication with both our account manager and the team is fantastic, they are always available when needed, and we have various touch points throughout the month to discuss how the campaign is going.

What did you find most impressive about this company?

The service and commitment they show and provide has always been second to none. The SQ Digital team are very knowledgeable in an ever changing digital world and although they are not experts in our industry, we have always been impressed with the understanding the team has towards our business goals and objectives.

Are there any areas for improvement?

Throughout our working relationship with SQ Digital, they have always committed to improve their services in line with our goals and requirements, and this continues to be the case.

BACKGROUND

Please describe your company and your position there.

We are an industrial Hire company based in Northwest of England. We have been trading for over 50 years. I am the general manager in the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SQ Digital?

We had a new website designed and live for 12 months when we meet SQ digital. The website wasn't doing that well both ranking and traffic wise. It need some focus on it to develop it further.

What were your goals for this project?

To drive more traffic to the web site, the site ranking and more business generated through the site

SOLUTION

How did you select this vendor?

We meet SQ digital at the Marketing show at Manchester, we needed a solution but wasn't really looking at that point. We liked the staff on the stand and had a good chat. After further discussion a few months felt like it was the right time to bring them in.

Describe the project in detail.

The project started with SQ digital doing a brand document about Astley Hire. This in it self was very useful, we had input into it and it lays out the path before you with you needing to plan. We then had a planning meeting with SQ digital and meeting the wider team that would be working on our account.

We have a dedicated account manager that everything goes through so communication is easy with the one point of contact. The result was a 6 month pathway that is appraised each month to check we are on track. There are multiply activities happening at once with very little confusion and it is all linked up.

What was the team composition?

I have one main account manager that is supported by a wider team who are specialist within the areas they operate within.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I feel like the project is still building at this stage and we haven't felt the full benefit of SQ digital work flow all the way through the business. Pages have improved in google ranking and our only web enquires have increased. the overall content on the site is much better.

How effective was the workflow between your team and theirs?

I know my account manager is there any time I need them. I speak to SQ digital at least once a month as a check in call and then a few other times a month if there is projects that need my input.

What did you find most impressive about this company?

It is a very personal service, I don't feel like a number to them.

Are there any areas for improvement?

Some areas could be slicker but overall not much

BACKGROUND

Please describe your company and your position there.

We are a wholesaler and retailer of domestic and commercial appliances. We have a clear division between retail and wholesaling, I have sole responsibility for the retail project which we have used SQ Digital for. I am 1 of 3 shareholders in our business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SQ Digital?

We started into the online market late, we needed a website and a complete SEO and PPC and digital strategy as we had no experience. SQ handled the lot for us and still market our website.

What were your goals for this project?

Our goals were simple. Increase our online presence and grow our already successful retail business.

SOLUTION

How did you select this vendor?

They were a personal blessing company and cost effective for what we wanted. I first met them in 2015 at their premises and was blown away by their set up and reassured that they were great people with a passion for business outside of their own.

Describe the project and the services they provided in detail.

The designed, built and published out website from scratch. They explained, implemented and managed out digital campaigns. They managed all Google aspects for us. Later, they explained the importance of social media and what we should be doing with it. They designed, managed and implemented this with our input.

What was the team composition?

Their team set up has always given address to a single account manager with specialists working under them in each department. Everything is related through the account manager who translates the tech into ‘English’ with a business head and angle on it. We are never denied access to anyone in the team however. The most productive meetings have seen everyone involved say around the same table, at the peak, perhaps 10+ people involved!

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We have seen our visibility on Google leap forward which has increased our retail footfall into our physical retail shop. The SQ guys understood our business wasn’t just about online orders, it was about all over promotion which we have seen marked improvement in enquiries, footfall and turnover. We’ve got enjoyed substantial results when targeting specific products through a sustained campaign.

How was project management arranged and how effective was it?

We get a weekly digital report with everything in it. The project management works around this, we don’t need to chase for data, it’s in my inbox waiting for me. I think this is effective as project management gets!

What did you find most impressive about this company?

They have always made it personal. I cannot believe the amount that they understand certain products within our industry. It really was an impressive and surprising show of commitment to our company. They’re great people who know what they’re doing, a great mix.

Are there any areas for improvement?

We’ve had ups and downs but we’ve maintained a positive working relationship. No areas for improvement, we’re both constantly working through improvements together.