Social Bloom

BACKGROUND

Please describe your company and position.

I am the Co-founder of Shape & Scale

Describe what your company does in a single sentence.

We help B2B companies accelerate, differentiate, and scale with our HubSpot, PR & RevOps services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SocialBloom to accomplish?

• Help scale our outbound sales motion.

SOLUTION

How did you find SocialBloom?

• Online Search
• Referral
• Clutch Site

Why did you select SocialBloom over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from SocialBloom were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Here’s the scope without formatting:

1. Objective: The primary goal is to generate 50 qualified leads over three months. The target industry should be specified (e.g., technology, healthcare, finance), and the target audience should be defined (e.g., C-level executives, IT directors).
2. Strategy Development: Conduct thorough market research to understand the target market, industry pain points, and competitor positioning. Establish criteria for a qualified lead (e.g., budget, authority, need, timeline). Develop key messages and unique selling propositions tailored to the target audience.
3. Execution Plan: Determine which channels will be used for lead generation (e.g., LinkedIn, cold calling, email marketing). Develop content such as email templates, call scripts and educational materials that resonate with the target audience. Utilize tools for CRM, lead tracking, and automation (e.g., HubSpot, Salesforce).
4. Team and Roles: Define the team structure, including roles such as lead generation specialists, appointment setters, and a project manager. Outline the training process for team members on product knowledge, lead handling, and CRM software.
5. Lead Management Process: Describe the process for capturing and recording leads, including using forms and landing pages. Outline the steps for qualifying leads, including initial contact, assessment of needs, and verification of lead criteria. Establish the protocol for setting appointments, including scheduling preferences and follow-up procedures.
6. Metrics and Reporting: Define key performance indicators (KPIs) such as lead conversion rates, appointment setting success rate, and ROI. Schedule regular reporting intervals to review progress against goals, with adjustments to strategy as needed.
7. Timeline: In the first month, focus on setup, team training, and beginning lead generation activities. In the second month, intensify lead generation efforts and monitor initial results. Optimize processes based on early feedback in the third month and push for final lead generation efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They got us the 50 leads we needed! 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent: clear, crisp, and transparent. 

What was your primary form of communication with SocialBloom?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their knowledge of the space was impressive.

Are there any areas for improvement or something SocialBloom could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the CEO of Taylslate

Describe what your company does in a single sentence.

At Taylslate, we're passionate about revolutionizing brands through the power of podcasting. With over five years of immersive experience, we specialize in crafting dynamic podcast advertising campaigns that captivate audiences and drive exceptional brand engagement. Our expertise spans every aspect of the industry, from launching top-ranking shows to designing high-impact ads. 

We leverage the perfect synergy between brands and podcasting talent, ensuring each collaboration delivers unparalleled resonance and boosts brand visibility. Join us in exploring the endless possibilities of podcast advertising to elevate your brand's success.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SocialBloom to accomplish?

• Generate New Leads
• Increase Revenue

SOLUTION

How did you find SocialBloom?

Online Search

Why did you select SocialBloom over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from SocialBloom were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Drive sales meetings and appointments with various out bound strategies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• SQL's to be determined through consistent conversation with SocialBloom. 
• 10 guaranteed SQL's per month.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have delivered everything on time and have been so responsive when I have any questions or new ideas that we may want to try.

What was your primary form of communication with SocialBloom?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their communication and professionalism are impressive. From the initial sales call to the deliverables, Caleb and his team have been A+ on all aspects.

Are there any areas for improvement or something SocialBloom could have done differently?

For my specific service, it took some time to find the right leads and people to reach out to. Through that whole process Caleb and the team made themselves available and actively took my notes to improve their service.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Southend Films

Describe what your company does in a single sentence.

Commercial video production.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SocialBloom to accomplish?

• Generate more video production leads

SOLUTION

How did you find SocialBloom?

• Online Search
• Clutch Site

Why did you select SocialBloom over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from SocialBloom were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ongoing outbound email campaigns to create a pipeline of qualified leads. Social Bloom finds potential prospects to target with customized email campaigns. These prospects then become leads through Social Bloom's ongoing sales development efforts leading to a discovery call with the potential customer.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our lead pipeline tripled from what it was previously with Social Bloom. Social Bloom gave us personal connections that we wouldn't have had the opportunity to pursue previously.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

One reason we chose Social Bloom is from the very get-go they seemed to have a well thought out process with a strong team behind it. Never once did we feel that we had to manage the Social Bloom team. Instead they continued to come to us with solutions to our problems. They really have a solid product that is supported by a well-rounded and managed team.

What was your primary form of communication with SocialBloom?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

There willingness to go the extra mile. When things weren't quite clicking with the email campaigns they would research and look at what might not be working or what tweaks needed to be made. They are thought leaders in the email marketing space.

Are there any areas for improvement or something SocialBloom could have done differently?

Possibly being open to slightly more nurturing email campaigns rather than just straight sales could benefit Social Bloom. Our industry requires a bit of a longer game in sales and not always just an immediate sale from someone interested in our services.

BACKGROUND

Please describe your company and position.

I am the Owner and Executive Coach of SJH Consulting

Describe what your company does in a single sentence.

We are a management consulting agency that helps businesses reduce turnover.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SocialBloom to accomplish?

• Gather data to help transform our sales strategy.
• Increase sales outreach.

SOLUTION

How did you find SocialBloom?

Online Search

Why did you select SocialBloom over others?

High ratings

How many teammates from SocialBloom were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

There are not many agencies that provide our services. SocialBloom has greatly increased our outreach which has given us data that helps us understand which markets are most receptive to our services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Thanks to SocialBloom we have reached out to thousands of executives and have begun developing many relationships. The open rates of our email campaigns have been much higher than industry average.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team always responds in a timely manner and meets with me on a consistent basis.

What was your primary form of communication with SocialBloom?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It hard for me to choose between how data driven the company is and how personable they are. At all times I can see real time data of my outreach campaigns and at every meeting the SocialBloom team packages that data in a way that is easily understood.

Are there any areas for improvement or something SocialBloom could have done differently?

This is hard to answer. We are still in the early stages of our campaigns. All things that I would like to see improved are currently being worked on by the team in a timely manner.

BACKGROUND

Please describe your company and position.

I am the COO of Hyyer

Describe what your company does in a single sentence.

We are a talent marketplace that connects fast-growing US tech companies with incredible candidates.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SocialBloom to accomplish?

• Increase top of funnel leads

SOLUTION

How did you find SocialBloom?

Online Search

Why did you select SocialBloom over others?

• Great culture fit
• Good value for cost

How many teammates from SocialBloom were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I've had the pleasure of collaborating with SocialBloom to boost our top-of-funnel lead-generation process and increase sales calls for my recruitment firm. Some brief information about the scope of work includes:

• A customized lead generation strategy tailored to our business objectives.
• Engaging copy/script creation for various channels, including email, social media, and cold calling.
• Optimization of lead generation process and conversion-focused messaging.
• Analysis and refinement of sales call processes, including script development and objection-handling techniques.
• Detailed tracking and analytics reports to measure campaign performance and ROI.
• Ongoing support and data-driven recommendations to continually improve campaign effectiveness.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our project has yielded impressive results that clearly demonstrate these guys know what they are doing. Here are some of the key outcomes achieved: 

• Increased Lead Volume: Compared to our previous efforts, we experienced a remarkable increase of 50% in monthly lead volume. This uptick in leads provided kept our sales team busy and increased morale as they felt they had sufficient opportunities to hit their targets.
• Improved Lead Quality: We also focused heavily on improving the quality of our leads. By refining our targeting strategies and optimizing our messaging over time, we observed a notable enhancement in lead quality and higher attendance rates on our discovery calls.
• Enhanced Conversion Rates: SocialBloom's comprehensive approach to building a lead generation strategy that covers all bases (targeting, channel, messaging, and responding to real-time prospect feedback) resulted in an almost 30% increase in our sales conversion rates from discovery call to closed/won deal.
• Transparent ROI: Their diligent tracking and monthly reporting calls with our team enabled us to quickly measure the return on investment of our campaigns. No sales strategy is ever perfect, but by reviewing the data and quickly adapting our strategy to the real-world feedback we were getting, our team felt really comfortable that we were in good hands. These campaigns paid for themselves rather quickly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with this agency was a breeze in terms of project management. They consistently delivered items on time (when they said they would - it was our team that sometimes held them up on delivering what they needed to provide the service) and were highly responsive to our needs. Their proactive approach and excellent communication have made the entire process efficient and enjoyable. Overall, they've been a delight to work with.

What was your primary form of communication with SocialBloom?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They seemed to really take the time to listen to our team as well as understand our business model and the way we add value to our clients. Most agencies try to stick to a blanket formula for all clients to lower costs, but with SocialBloom they felt more like a real partner in helping us establish a better lead gen strategy.

Are there any areas for improvement or something SocialBloom could have done differently?

We are very happy with the results!

BACKGROUND

Please describe your company and position.

I am the Co-Founder & CRO of Cedar Solutions

Describe what your company does in a single sentence.

Cedar Solutions allows US legal firms to hire top quality talent from abroad without sacrificing on quality, while saving a client's up to 75% on staffing costs++.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SocialBloom to accomplish?

• To start creating brand identitay to our newsest market segement
• To build revenue growth by idenitfying key decision makers.
• To develop a sales process, that shortens to sales cycle while getting us quality leads, who are ready to buy our service now, and are not kicking tires.

SOLUTION

How did you find SocialBloom?

Online Search

Why did you select SocialBloom over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from SocialBloom were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had the need to run an email campaign targeting a new niche for our outsourcing services. That means we needed to target the correct decision makers, in the channels they best repsond to, when seeing our message. SocialBloom helped identify not only the decision makers, but internal influencers, with their correct contact info (email, phone numbers, titles, etc). 

Furthermore, we worked together developing scripts and email templates that not only helped on this project but will with further projects down the road. Caleb and team were also transparent about ramp up time, which is extremely important so you have the right expectations as your project kick-offs. This project was a big success and we can't thank Caleb and his team enough. Highly recommend.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Timeline
• Deliverables
• Metrics
• Meeting Conversions from leads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

From the initial kick off of two weeks, everything is choreographed perfectly. We were given the materials we needed to fill out upfront, we had a kick off call via a zoom meeting. We understood everybody's rolls on either side. Communication was open, transparent, and responsiveness to our queries, needs, etc., we're not an issue, not even once

What was your primary form of communication with SocialBloom?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

May sound funny but the answer is, "That their value proposition was actually their value proposition." We were told their goal was to get us qualified meetings with influencers and decision makers, looking to make decisions in the near future; and that's what we got.

Are there any areas for improvement or something SocialBloom could have done differently?

I don't know about doing something differently, but I hope to work with them going forward, and that as we grow with them, they continue to be able to produce the same level of work. I don't see any reason why that wont, but it is always a good thing to keep in mind. For any company, actually.

BACKGROUND

Please describe your company and position.

I am the Founder, Executive Producer of Third Coast Films

Describe what your company does in a single sentence.

Third Coast Films is a full service creative agency developing unforgettable brand experiences through design, web, and video storytelling.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SocialBloom to accomplish?

• Outreach and book intro calls with prospective clients

SOLUTION

How did you find SocialBloom?

• Online Search
• Upwork

Why did you select SocialBloom over others?

• High ratings
• Pricing fit our budget
• Good value for cost

What was the size of SocialBloom’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Key deliverables were to build out a playbook, copy, and roadmap for email marketing, then out reach to 1000 contacts touched 4 times a month to book a intro/sales call.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We landed quite a few calls and have had a good amount of replies that have turned into potential leads. We would have liked to close something, but as a company internally, we need to regroup on our potential target market.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very clear on progress. We received weekly updates on their progress. We were always notified when someone has responded and what the response was, so the level of transparency is extraordinary. We ended up adding another service offering as well which they were able to adjust on the fly and execute quickly. We just haven't been able to close on our end.

What was your primary form of communication with SocialBloom?

Email or Messaging App

What did you find most impressive or unique about this company?

The level of transparency and communication. When ever we had a question, someone was always available to help us.

Are there any areas for improvement or something SocialBloom could have done differently?

Since we added a service offering, and we would have a contact respond, I would have to ask what service offering the response was for. This can easily be added to the first time sharing the information with us.

BACKGROUND

Please describe your company and your position there.

Our mission is to provide a powerful and efficient platform for talent acquisition teams to find diverse talent, streamline the hiring process, and build dynamic teams that propel their companies forward. ProvenBase uses data-driven and innovative AI-technology to connect employers with diverse talent and place them in positions where they can make an impact on their companies. Features like Diversify 360 and Skills Search have made building diverse and qualified pipelines take minutes. Learn more and schedule a time to talk with us at ProvenBase.com

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialBloom, and what were your goals?

We hired SocialBloom for email marketing. We want to get more interested replies and get booked calls and scheduled demo for our product offering.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected this vendor based on our thorough research for high-quality email marketing services. We want a vendor that provides targeted marketing for our market.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

They provided email marketing services with email strategy, messaging copy, measurement of open and reply rates and consistent communication for any bookings that come from the marketing outreach.

How many people from the vendor's team worked with you, and what were their positions?

About 5 people worked with us directly including their founder who was very helpful and hands-on with handling our account. We've worked with a few customer success managers and email marketing strategists from their team as well.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were able to have higher open rates using their specific strategy and compelling messaging copy. Our reply rates were also impressive and have more replies and inquiries about our services. Above all, we booked our targeted number of monthly demos and landed 2 paying clients from their marketing efforts. We are very happy with the results!

Describe their project management style, including communication tools and timeliness.

They communicate promptly with us through email and Slack conversations, met our deadlines, and delivered results by booking our total targeted number of demos booked per month.

What did you find most impressive or unique about this company?

We had direct access to their team, not only through email but also through slack communication. They are available to respond directly to any interested replies on our behalf and booked the demo and calls from their email outreach. Everything is done for you from start to finish, you just need to show up for the calls and be prepared to answer any questions they may need from our end to be successful.

Are there any areas for improvement or something they could have done differently?

There's always room for improvement. The more leads, the better as it leads to more closed sales. Their quality of work is high, and they've delivered results for us! We got 2 new clients! We'd love to continue working with them!

BACKGROUND

Please describe your company and your position there.

I am a CFO in a financial services firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialBloom?

Generating Marketing Leads for a subsidiary

SOLUTION

How did you select this vendor?

Upwork.

Describe the scope of their work in detail.

I had the pleasure of working with Caleb on a recent marketing project and I couldn't be more impressed with their results. Not only did they deliver a high volume of leads, but they were also of high quality and helped drive conversions for our business. Caleb is a true professional and a valuable asset to any team. I highly recommend their services to anyone looking to generate effective marketing leads.

What was the team composition?

We worked closely with the Founder.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Caleb was able to generate a total of 570 leads, which was well above our initial expectations.

How effective was the workflow between your team and theirs?

The workflow between our team and Caleb's team was seamless and effective. They were easy to communicate with and always responsive to our needs. They proactively provided updates and insights throughout the project, which helped us make informed decisions and optimize our strategy. We appreciate the hard work, dedication and professionalism shown by Caleb and their team and we would recommend them to anyone looking to generate leads or improve their marketing efforts.

What did you find most impressive about this company?

The most impressive thing about working with Caleb was his ability to understand our business and our target market. They took the time to learn about our products and services, and they were able to create a marketing strategy that was tailored to our specific needs. Additionally, they were able to deliver high-quality leads that helped drive conversions for our business. Their ability to deliver results and exceed expectations made them a valuable asset to our team.

Is there any area for improvement or anything that could have been done differently?

It would have been helpful if they had more flexible hours for meetings, to align better with our team's schedule. Regardless, these are minor points and overall, we are very satisfied with the work done.

BACKGROUND

Please describe your company and your position there.

I'm the CEO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialBloom, and what were your goals?

In the fitness industry, we were finding it difficult to scale our lead generation with a small team and create a predictable revenue model.

SOLUTION

How did you select this vendor and what were the deciding factors?

Just how much time the team spent with us to understand their approach. SocialBloom helped us identify our ideal client and build a repeatable model that could scale over time.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Firstly we strategized about the ideal client, where we could find them, developed and iterated on copy, and then slowly ramped up over a few months. We continued to refine our messaging and approach.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a close knit team of three.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were able to generate leads and close deals. We had a solid return to our cost of acquisition.

How effective was the workflow between your team and theirs?

Our workflow was very effective and immediate. We used a slack channel that was helpful.

What did you find most impressive or unique about this company?

How much information and general education they provided to our team outside of the typical workflow. This helped us to develop an internal understanding of best lead gen practices. Also very responsive generally to any of our requests which we appreciate.

Are there any areas for improvement or something they could have done differently?

My only suggestion is to focus on converting more leads to demos. The leads were the challenging part, I would suggest more follow up to convert them to demos.