Social Bloom

BACKGROUND

Introduce your business and what you do there.

I’m the chief revenue officer at TALENYA. We're an AI talent sourcing company to find candidates for companies so that they can improve their recruiting processes and hire more diverse candidates.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SocialBloom?

We needed help with our email processing.

SOLUTION

What was the scope of their involvement?

We used SocialBloom to help us bootstrap our FCR emailing process; they created two series and six emails for us. They also set up a domain for us to do the emailing from and automated the email-sending processes.

To start the process, we had onboarding calls to figure out the ITP, what market we were going after, and which buyers we were targeting — we got them up to speed on our business so they could do their work. We also talked through how we’d manage the relationship in an ongoing fashion, ensured that we had the right points of contact, and had a process for handing off leads that came in through SocialBloom to our sales team.

What is the team composition?

I was in contact with around 3–4 members of their team, including an account manager who brought us in and a couple of others folks.

How did you come to work with SocialBloom?

I contacted them through their outreach.

How much have you invested with them?

 We spent $12,000 with them.

What is the status of this engagement?

We worked together from February–April 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It was very time-saving for us that we didn't have to do the domain and the emails ourselves — that alone justified the investment. Additionally, we brought in about 25 leads, and half of those would be meetings, and the other half were ones to follow up.

How did SocialBloom perform from a project management standpoint?

Project management was very solid. Regarding tools, we worked mostly using Google Sheets and Slack. Overall, they were responsive.

What did you find most impressive about them?

They’re easy to work with and knowledgeable of the space and the technology. They also followed through on what they said they were going to do.

Are there any areas they could improve?

They could have more clarity in explaining the results we could expect and what we need to improve.

Do you have any advice for potential customers?

Know your ideal customer profile and what the compelling events in their journeys are. They can help you scale your market if you can do that.

BACKGROUND

Please describe your company and your position there.

I the CEO of an technology services firm. We assist medium and large businesses build, operate and manage digital commerce systems and infrastructure

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialBloom, and what were your goals?

We have engaged SocialBloom since early 2021 to generate market awareness of our company, Cloudcafe, Inc, its services through conversations with senior executives and decision makers. SocialBloom collaborated with our marketing team to design, build and execute a comprehensive outbound email marketing campaign to a targeted audience across US & Canada.

SOLUTION

How did you select this vendor and what were the deciding factors?

SocialBloom was one of the 4 respondents to our job posting for lead generation on Upwork. After discussing our requirements and evaluating the proposal of the 4 agencies SocialBloom stood out as a team of professionals we could collaborate with because of their experience in appointment setting using email campaigns, proposed approach, transparency, flexibility and cost

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First we went through a discovery phase where our business goals were discussed and our value propositions were identified. SocialBloom team then developed a drip campaign strategy along with the content for email sequences. SocialBloom used very specialized set of tools for this form of campaign. We have been using Slack for project management and team communication

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with an Account Manager, an email campaign manager. To track the performance of the campaign SocialBloom has given us access to near real time dashboard

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We started off with a blank slate and SocialBloom's experience helped us shape the message and conduct an informal A/B test to determine audience response. All the performance metrics have been trending in a positive direction including open rate and click through rate. Our most important criteria has been customer response to our email and appointment setting.

Since our campaign started in Dec 2021, we have had a atleast one prospect per week responding. Since its still early in the process and we are in enterprise B2B market with an AOV in 5 figures, trends are more important than actual number at this point. However our goal is to have an average of 3-4 appointments per week over the next 12 weeks.

How effective was the workflow between your team and theirs?

We use Slack for all our communications and its pretty quick and easy

What did you find most impressive or unique about this company?

The most impressive quality of the team is their ability to take technical jargon and convert them into a business friendly email copy. They are honest and transparent about what's working and what's not. We have come to trust them.

Are there any areas for improvement or something they could have done differently?

We would like them to integrate with our Hubspot CRM

BACKGROUND

Please describe your company and your position there.

I am the owner of a video production company. Our customers were happy with our work but we had a problem with customer retention. Our marketing was mostly passive: website inquiries and word of mouth.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialBloom?

We wanted to set up an email marketing strategy to stay in touch with our customers, and to actively reach out to acquire new clients. We did not want our emails to look like advertising, but as personal emails to the recipients. Caleb and his team were very knowledgeable and set up a powerful email platform for us.

The sending schedule is throttled so that the emails are actually delivered and not flagged as spam and timed to bring in results. There's an art to successful email campaigns, and Caleb is an expert at it. The open and response rates are very high and we are very happy with the results. Caleb truly understands our business and our objectives. We have several campaigns in the queue and rely on Caleb to pull in the inquiries.

SOLUTION

How did you select this firm and what were the deciding factors?

We considered a number of email marketing firms. The deciding factor was when Caleb (the owner) said that mass email campaigns simply don't work.

Describe the project in detail and walk through their service package.

Social Bloom offers a start-to-finish email marketing service which includes setting up the emailing platform, copywriting, scheduling, timed launch and responding to inquiries. In our situation, we did not need all of the services. Social Bloom customized the service to fit our needs and budget.

How many resources from the vendor's team worked with you, and what were their positions?

One main contact and two support staff members who report to us on the progress and outcome of the ongoing campaigns.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

We had a high number of positive responses, but the biggest success is that we now have a way to communicate and stay engaged with the customers.

How effective was the workflow between your team and theirs?

The workflow has been seamless. We communicate on Slack and Social Bloom has been proactive in keeping the work moving forward.

What did you find most impressive or unique about this company?

They were very flexible and understanding to develop a customized program that works to meet our specific needs.

Are there any areas for improvement or something they could have done differently?

No, I can't think of anything they could have done differently. It's par for the course to take some time in the beginning to get to know each other's procedures and style and that period was actually pretty short.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of a contract management platform that helps our clients save time, save money, and reduce risk.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialBloom?

We have tried in-house marketing efforts in the past without great success. We hired SocialBloom as an extension of our team to handle all marketing efforts.

SOLUTION

How did you select this vendor?

Completed a series of interviews after researching organizations that were suited to best support our marketing efforts.

Describe the scope of their work in detail.

We started with a simple strategy to get our marketing efforts moving forward. From there, we have continued to add additional marketing projects to drive more lead generation.

What was the team composition?

We are small company with a marketing team of one. We worked directly with the SocialBloom team to create strategy and execution plans.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are seeing a steady increase in leads now that our efforts have had some time to penetrate our targeted markets and review/improve upon our content.

How effective was the workflow between your team and theirs?

We have a weekly meeting to keep each other on task. Very straight forward metric tracking and activity assignments.

What did you find most impressive about this company?

SocialBloom (Caleb) has been a great partner from day one. Their service includes a lot of listening to what we are trying to accomplish and willingness to try new ideas. Caleb has been a very responsive partner.

Is there any area for improvement or anything that could have been done differently?

We did not have a clear marketing strategy/plan when we first engaged. It took some time to agree upon initial steps and the plan of action to achieve the intended results.

BACKGROUND

Please describe your company and your position there.

I'm the Head of Vendor Relations at SelectSoftware Reviews. Our company focuses on providing unbiased research to HR professionals so they can find and buy the right software.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialBloom, and what were your goals?

We needed help with Lead Generation in the sales department, so SocialBloom set it up in automatic mode for us. The goals were to contact more than 300 new companies and obtaining 20-30 new prospects.

SOLUTION

How did you select this vendor and what were the deciding factors?

We did our research online for agencies that provided this type of service and shortlisted 3. After interviewing them, we chose this company based on their experience and cost estimate.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Initially, we went through a discovery phase to share our needs and the niche target for this campaign. Later, they put together a lead generation strategy focusing on writing email blasts and contacting through LinkedIn. This was integrated with our Mixmax calendar so whenever there was a warm lead it automatically separated time in our calendar for videocall. They send weekly reports to measure all progress.

How many resources from the vendor's team worked with you, and what were their positions?

The entire marketing team worked with us, even shared a Slack group for immediate responses.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

These lead-gen campaigns were very successful. We are still getting new customers to sign for our PPC bidding program.

How effective was the workflow between your team and theirs?

We had video call meetings twice a month via Zoom with the SocialBloom team. Communication was very fast and efficient, whenever they had questions with the prospects.

What did you find most impressive or unique about this company?

They are really a Lead-generating machine, worth adding to help your Sales team in any industry.

Are there any areas for improvement or something they could have done differently?

They could have done more research to better understand our target market at the beginning of the campaign but that later was corrected and worked perfectly.

BACKGROUND

Please describe your company and your position there.

I'm the owner of a music mixing company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialBloom, and what were your goals?

My goal was to get leads, so we hired Social Bloom for linkedin and email lead generation.

SOLUTION

How did you select SocialBloom and what were the deciding factors?

He had a great offer and I liked their personality as a company

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Discovery call then 2 onboarding calls and they started working right away with the information given

How many resources from the SocialBloom team worked with you, and what were their positions?

I got the owner and a staff member work with me

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

3 leads in a week, that's pretty awesome.

How effective was the workflow between your team and theirs?

It was perfect. I didn't have to manage anything, they got it.

What did you find most impressive or unique about this company?

The trust that they generate. They are very genuine people. Everything is on-point and on time.

Are there any areas for improvement or something they could have done differently?

not really. They have done a great job.

BACKGROUND

Please describe your company and position.

I am the CGO of an affiliate marketing company.

Describe what your company does in a single sentence.

Affiliate Marketing Management

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Social Bloom to accomplish?

• Lead Generation System Implementation

SOLUTION

How did you find Social Bloom?

Online Search

Why did you select Social Bloom over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Social Bloom were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Add incremental leads and book meeting for our sales team by working complementary leads pools. The goal was to provide net new meetings booked and rework under served verticals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sustainable pipeline of inbound meetings, 2-10 a week, meetings have been turning into high quality opportunities, and closed deals.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Timelines were almost always met and very responsive to our needs.

What was your primary form of communication with Social Bloom?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed by their customer service and by the attention from their CEO. Quality results when other firms failed to deliver.

Are there any areas for improvement or something Social Bloom could have done differently?

Not many.

BACKGROUND

Please describe your company and position.

I am the Technical Director of Precision Robotics & Tooling

Describe what your company does in a single sentence.

Precision Robotics & Tooling is a Germany-based engineering firm specializing in the design and implementation of advanced industrial automation systems. We provide end-to-end solutions for smart manufacturing, including robotic arm integration, automated assembly lines, and high-precision CNC tooling. Our core focus is on helping automotive and aerospace manufacturers transition to Industry 4.0 through data-driven automation that increases factory floor efficiency and reduces operational downtime. Beyond hardware, we offer custom software interfaces for real-time system monitoring and technical consulting to optimize existing production workflows for maximum output and quality control.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Social Bloom to accomplish?

• Our primary goals were to increase the number of qualified RFPs (Request for Proposals) from tier-1 automotive suppliers and to establish our brand as a thought leader in the "Industry 4.0" space. We wanted to move away from traditional trade-show-only marketing to a more digital-first approach.

SOLUTION

How did you find Social Bloom?

• Referral
• Clutch Site
• Other

Why did you select Social Bloom over others?

• Good value for cost
• Referred to me

How many teammates from Social Bloom were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work was centered on transforming our traditional B2B sales approach into a digital-first lead generation engine. Social Bloom was responsible for: Strategic LinkedIn Account Management: Managing the professional presence of our technical directors to engage with decision-makers in the automotive and aerospace sectors. Technical Content Creation: Translating complex robotics and automation concepts into high-authority articles, case studies, and social media content. Lead Magnet Development: Researching and designing comprehensive whitepapers focused on the ROI of smart factory transitions. Market Penetration Strategy: Identifying and targeting Tier-1 and Tier-2 automotive suppliers across Europe for direct outreach and partnership development.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results were very satisfying. Within 10 months, we saw a 40% increase in inbound inquiries through digital channels. Their outreach efforts led to five major pilot projects with leading automotive manufacturers. Our LinkedIn presence grew from a dormant page to a hub for industry discussion.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team’s project management was exemplary. They used a very structured workflow, providing us with clear milestones and bi-weekly video calls to review progress. Their ability to manage a project across different time zones without any communication gaps was very professional.

What was your primary form of communication with Social Bloom?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive thing about Social Bloom is their remarkable 'Technical Literacy.' In the industrial automation world, engineering terms and Industry 4.0 concepts are often lost on general marketing agencies. Social Bloom, however, demonstrated a rare ability to grasp our complex robotic workflows and translate them into high-authority content that resonated with seasoned plant managers. They don't just act as a service provider; they operate like an extension of our internal engineering and sales teams. Their unique approach to 'Social Selling'—which prioritizes building genuine professional relationships over aggressive sales tactics—was perfectly suited for the conservative and trust-based manufacturing industry. Their ability to bridge the gap between deep technical engineering and strategic digital marketing was truly unique.

Are there any areas for improvement or something Social Bloom could have done differently?

One minor area for improvement was the coordination during our heavy trade-show season. There was a period where we had multiple live events, and the digital content schedule wasn't perfectly synchronized with our real-time booth updates. We had to manually intervene a few times to align the two. In the future, a more integrated 'Event Marketing' protocol would be beneficial. That said, when we pointed this out, the Social Bloom team immediately pivoted and assigned a dedicated point of contact to monitor our event calendar, showing their commitment to continuous improvement and client satisfaction.

BACKGROUND

Please describe your company and position.

I am the Vice President of Operations of a logistics company

Describe what your company does in a single sentence.

We're a premier third-party logistics (3PL) provider specializing in end-to-end supply chain solutions across North America. We offer a comprehensive suite of services, including full truckload (FTL), less-than-truckload (LTL), and specialized refrigerated transport for temperature-sensitive cargo. Beyond physical transportation, we provide advanced warehousing, distribution management, and real-time freight tracking through our integrated logistics platform. Our focus is on leveraging technology to optimize route efficiency, reduce lead times, and provide our B2B clients with complete transparency from the point of origin to the final mile of delivery.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Social Bloom to accomplish?

• Our primary objective was to secure more direct contracts with mid-to-large scale manufacturing companies, reducing our reliance on third-party brokers. We also aimed to increase our visibility among fleet managers and transportation directors across the Midwest.

SOLUTION

How did you find Social Bloom?

• Referral
• Clutch Site
• Other

Why did you select Social Bloom over others?

• Good value for cost
• Referred to me

How many teammates from Social Bloom were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work focused on a targeted B2B growth strategy to expand our direct-to-shipper client base. Social Bloom’s responsibilities included: Strategic LinkedIn Prospecting: Identifying and engaging with procurement heads, supply chain directors, and fleet managers at mid-to-large scale manufacturing firms. B2B Content Development: Producing specialized industry content that addressed pain points like freight cost optimization, last-mile efficiency, and supply chain visibility. Brand Positioning: Revitalizing our corporate LinkedIn page to position us as a tech-forward leader in the 3PL space. Outbound Messaging Strategy: Creating and testing personalized messaging sequences designed to secure introductory calls without relying on third-party freight brokers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results were outstanding. We experienced a 25% increase in high-quality inquiries from direct shippers within the first four months. Their outreach strategy led to several contract negotiations that would have otherwise taken us much longer to initiate through traditional cold-calling.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was highly disciplined. They utilized a shared project board that kept us updated on every prospect contacted and every piece of content scheduled. Their communication style is direct and efficient—they understand that in logistics, time is money.

What was your primary form of communication with Social Bloom?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive aspect of Social Bloom is their deep understanding of the logistics industry’s unique communication style. They understand that transportation directors and supply chain managers are incredibly busy and value directness over fluff. Their ability to translate our complex operational capabilities into concise, value-driven messaging was exceptional. Unlike other generic agencies, they didn't just focus on 'brand awareness'; they were laser-focused on our goal of bypassing brokers to secure direct shipper contracts. Their strategic approach to LinkedIn felt very organic—it wasn't just automated spam, but genuine networking. This level of industry-specific intuition and their commitment to high-quality, relevant lead generation truly set them apart from the competition.

Are there any areas for improvement or something Social Bloom could have done differently?

Initially, we faced a small challenge with the frequency of data updates in our shared lead-tracking sheet. In the first month, there were times when the synchronization between their outreach efforts and our internal CRM wasn't perfectly aligned, leading to a minor overlap in communication. We suggested a real-time tracking dashboard instead of a manual sheet, which they implemented by the second month. This quick adjustment completely solved the issue. While a smoother tech integration from day one would have been ideal, their agility in responding to our feedback and upgrading their reporting system was very impressive.

BACKGROUND

Please describe your company and position.

I am the Director of Strategic Partnerships of Helios Grid Dynamics

Describe what your company does in a single sentence.

Helios Grid Dynamics is a Netherlands-based technology firm dedicated to the advancement of renewable energy infrastructure. We specialize in developing and deploying smart grid integration software and high-efficiency solar battery storage systems for large-scale utility providers. Our products are designed to stabilize renewable energy output and ensure seamless energy distribution across national power grids. We provide end-to-end solutions—from technical consulting and system architecture to real-time performance monitoring—helping government and private stakeholders transition to a carbon-neutral future with reliable, data-backed green technology.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Social Bloom to accomplish?

• Our primary goals were to increase our partnership inquiries from European utility providers and to build a digital brand that radiates trust and technical expertise. We specifically wanted to grow our LinkedIn following with industry-specific decision-makers.

SOLUTION

How did you find Social Bloom?

• Referral
• Clutch Site
• Other

Why did you select Social Bloom over others?

• Good value for cost
• Referred to me

How many teammates from Social Bloom were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work focused on establishing a dominant digital presence for Helios Grid within the European renewable energy sector. Social Bloom was tasked with: Strategic LinkedIn Networking: Identifying and engaging with high-level decision-makers at utility firms and grid operators through personalized outreach. Thought Leadership Development: Ghostwriting technical articles and whitepapers that addressed current challenges in smart grid integration and solar energy storage. Digital PR & Authority Building: Managing outreach to industry-specific publications to secure placements for our expert commentary. Executive Branding: Optimizing the professional profiles of our leadership team to align with our corporate mission of grid stabilization.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The partnership exceeded our expectations. In 8 months, we secured 12 high-value partnership meetings directly through LinkedIn outreach. Our corporate page saw a 300% increase in engagement rate, and we successfully positioned ourselves as a key player in the solar integration space.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at Social Bloom is highly efficient. We operated through a structured monthly sprint model. They provided detailed performance updates via Microsoft Teams and were always open to adjusting the strategy based on the changing dynamics of the energy market.

What was your primary form of communication with Social Bloom?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What truly stands out about Social Bloom is their high-level 'Social Engineering' and their ability to handle sophisticated B2B outreach. In the energy sector, approaching a grid operator or a government official requires a high degree of professional etiquette and technical nuance. Social Bloom didn’t just send generic messages; they conducted deep research into each prospect, making every interaction feel personal and high-value. Their team’s ability to take complex, dry technical data about solar grid integration and turn it into compelling, authoritative content was also remarkable. They don’t just function as a marketing agency; they act as a strategic partner that truly understands the gravity of the energy transition. Their dedication to quality over quantity is exactly what a specialized firm like ours needed to build long-term trust in a competitive market.

Are there any areas for improvement or something Social Bloom could have done differently?

The only minor area for improvement was the initial speed of the content approval cycle. Because our industry is highly regulated and technically sensitive, the first few rounds of whitepapers required multiple internal reviews on our end, which caused a slight bottleneck. It would have been helpful if we had established a more streamlined collaborative editing process right from week one. However, to their credit, the Social Bloom team quickly adapted by adopting a real-time collaborative document system, which resolved the delay and kept the project on track for the remaining six months.