Social Bloom

BACKGROUND

Please describe your company and your position there.

I'm the CEO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialBloom, and what were your goals?

In the fitness industry, we were finding it difficult to scale our lead generation with a small team and create a predictable revenue model.

SOLUTION

How did you select this vendor and what were the deciding factors?

Just how much time the team spent with us to understand their approach. SocialBloom helped us identify our ideal client and build a repeatable model that could scale over time.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Firstly we strategized about the ideal client, where we could find them, developed and iterated on copy, and then slowly ramped up over a few months. We continued to refine our messaging and approach.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a close knit team of three.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were able to generate leads and close deals. We had a solid return to our cost of acquisition.

How effective was the workflow between your team and theirs?

Our workflow was very effective and immediate. We used a slack channel that was helpful.

What did you find most impressive or unique about this company?

How much information and general education they provided to our team outside of the typical workflow. This helped us to develop an internal understanding of best lead gen practices. Also very responsive generally to any of our requests which we appreciate.

Are there any areas for improvement or something they could have done differently?

My only suggestion is to focus on converting more leads to demos. The leads were the challenging part, I would suggest more follow up to convert them to demos.

BACKGROUND

Please describe your company and your position there.

I'm the head of sales & marketing for a wireless managed services provider. We are a B2B telecommunications company selling into the real estate sector.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialBloom, and what were your goals?

We were looking for an email marketing provider for one of our major products. Our expectations were to generate qualified leads which will ultimately convert into sales opportunities.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online and short listed 4 vendors. After speaking with the providers we ended up choosing Social Bloom due to cost and scale of their program.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We went through a series of discovery calls and onboarding forms so they could learn about our go to market, ideal customer profiles, and expectations. They setup created a series of email copies and tested out a variety of campaigns to test out and ultimately scale what worked.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with their CEO and multiple members of his team as we were onboarded and moved into production.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The email campaigns were very successful. We generated over $150,000 in sales qualified pipeline each month from the campaigns.

How effective was the workflow between your team and theirs?

We had a Slack channel setup that they were very responsive in. Their team took feedback well and adapted quickly.

What did you find most impressive or unique about this company?

They made the onboarding process as easy as possible. Their responsiveness made them a good partner to work with.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Introduce your business and what you do there.

I’m the chief revenue officer at TALENYA. We're an AI talent sourcing company to find candidates for companies so that they can improve their recruiting processes and hire more diverse candidates.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SocialBloom?

We needed help with our email processing.

SOLUTION

What was the scope of their involvement?

We used SocialBloom to help us bootstrap our FCR emailing process; they created two series and six emails for us. They also set up a domain for us to do the emailing from and automated the email-sending processes.

To start the process, we had onboarding calls to figure out the ITP, what market we were going after, and which buyers we were targeting — we got them up to speed on our business so they could do their work. We also talked through how we’d manage the relationship in an ongoing fashion, ensured that we had the right points of contact, and had a process for handing off leads that came in through SocialBloom to our sales team.

What is the team composition?

I was in contact with around 3–4 members of their team, including an account manager who brought us in and a couple of others folks.

How did you come to work with SocialBloom?

I contacted them through their outreach.

How much have you invested with them?

 We spent $12,000 with them.

What is the status of this engagement?

We worked together from February–April 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It was very time-saving for us that we didn't have to do the domain and the emails ourselves — that alone justified the investment. Additionally, we brought in about 25 leads, and half of those would be meetings, and the other half were ones to follow up.

How did SocialBloom perform from a project management standpoint?

Project management was very solid. Regarding tools, we worked mostly using Google Sheets and Slack. Overall, they were responsive.

What did you find most impressive about them?

They’re easy to work with and knowledgeable of the space and the technology. They also followed through on what they said they were going to do.

Are there any areas they could improve?

They could have more clarity in explaining the results we could expect and what we need to improve.

Do you have any advice for potential customers?

Know your ideal customer profile and what the compelling events in their journeys are. They can help you scale your market if you can do that.

BACKGROUND

Please describe your company and your position there.

I the CEO of an technology services firm. We assist medium and large businesses build, operate and manage digital commerce systems and infrastructure

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialBloom, and what were your goals?

We have engaged SocialBloom since early 2021 to generate market awareness of our company, Cloudcafe, Inc, its services through conversations with senior executives and decision makers. SocialBloom collaborated with our marketing team to design, build and execute a comprehensive outbound email marketing campaign to a targeted audience across US & Canada.

SOLUTION

How did you select this vendor and what were the deciding factors?

SocialBloom was one of the 4 respondents to our job posting for lead generation on Upwork. After discussing our requirements and evaluating the proposal of the 4 agencies SocialBloom stood out as a team of professionals we could collaborate with because of their experience in appointment setting using email campaigns, proposed approach, transparency, flexibility and cost

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First we went through a discovery phase where our business goals were discussed and our value propositions were identified. SocialBloom team then developed a drip campaign strategy along with the content for email sequences. SocialBloom used very specialized set of tools for this form of campaign. We have been using Slack for project management and team communication

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with an Account Manager, an email campaign manager. To track the performance of the campaign SocialBloom has given us access to near real time dashboard

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We started off with a blank slate and SocialBloom's experience helped us shape the message and conduct an informal A/B test to determine audience response. All the performance metrics have been trending in a positive direction including open rate and click through rate. Our most important criteria has been customer response to our email and appointment setting.

Since our campaign started in Dec 2021, we have had a atleast one prospect per week responding. Since its still early in the process and we are in enterprise B2B market with an AOV in 5 figures, trends are more important than actual number at this point. However our goal is to have an average of 3-4 appointments per week over the next 12 weeks.

How effective was the workflow between your team and theirs?

We use Slack for all our communications and its pretty quick and easy

What did you find most impressive or unique about this company?

The most impressive quality of the team is their ability to take technical jargon and convert them into a business friendly email copy. They are honest and transparent about what's working and what's not. We have come to trust them.

Are there any areas for improvement or something they could have done differently?

We would like them to integrate with our Hubspot CRM

BACKGROUND

Please describe your company and your position there.

I am the owner of a video production company. Our customers were happy with our work but we had a problem with customer retention. Our marketing was mostly passive: website inquiries and word of mouth.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialBloom?

We wanted to set up an email marketing strategy to stay in touch with our customers, and to actively reach out to acquire new clients. We did not want our emails to look like advertising, but as personal emails to the recipients. Caleb and his team were very knowledgeable and set up a powerful email platform for us.

The sending schedule is throttled so that the emails are actually delivered and not flagged as spam and timed to bring in results. There's an art to successful email campaigns, and Caleb is an expert at it. The open and response rates are very high and we are very happy with the results. Caleb truly understands our business and our objectives. We have several campaigns in the queue and rely on Caleb to pull in the inquiries.

SOLUTION

How did you select this firm and what were the deciding factors?

We considered a number of email marketing firms. The deciding factor was when Caleb (the owner) said that mass email campaigns simply don't work.

Describe the project in detail and walk through their service package.

Social Bloom offers a start-to-finish email marketing service which includes setting up the emailing platform, copywriting, scheduling, timed launch and responding to inquiries. In our situation, we did not need all of the services. Social Bloom customized the service to fit our needs and budget.

How many resources from the vendor's team worked with you, and what were their positions?

One main contact and two support staff members who report to us on the progress and outcome of the ongoing campaigns.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

We had a high number of positive responses, but the biggest success is that we now have a way to communicate and stay engaged with the customers.

How effective was the workflow between your team and theirs?

The workflow has been seamless. We communicate on Slack and Social Bloom has been proactive in keeping the work moving forward.

What did you find most impressive or unique about this company?

They were very flexible and understanding to develop a customized program that works to meet our specific needs.

Are there any areas for improvement or something they could have done differently?

No, I can't think of anything they could have done differently. It's par for the course to take some time in the beginning to get to know each other's procedures and style and that period was actually pretty short.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of a contract management platform that helps our clients save time, save money, and reduce risk.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialBloom?

We have tried in-house marketing efforts in the past without great success. We hired SocialBloom as an extension of our team to handle all marketing efforts.

SOLUTION

How did you select this vendor?

Completed a series of interviews after researching organizations that were suited to best support our marketing efforts.

Describe the scope of their work in detail.

We started with a simple strategy to get our marketing efforts moving forward. From there, we have continued to add additional marketing projects to drive more lead generation.

What was the team composition?

We are small company with a marketing team of one. We worked directly with the SocialBloom team to create strategy and execution plans.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are seeing a steady increase in leads now that our efforts have had some time to penetrate our targeted markets and review/improve upon our content.

How effective was the workflow between your team and theirs?

We have a weekly meeting to keep each other on task. Very straight forward metric tracking and activity assignments.

What did you find most impressive about this company?

SocialBloom (Caleb) has been a great partner from day one. Their service includes a lot of listening to what we are trying to accomplish and willingness to try new ideas. Caleb has been a very responsive partner.

Is there any area for improvement or anything that could have been done differently?

We did not have a clear marketing strategy/plan when we first engaged. It took some time to agree upon initial steps and the plan of action to achieve the intended results.

BACKGROUND

Please describe your company and your position there.

I'm the owner of a music mixing company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialBloom, and what were your goals?

My goal was to get leads, so we hired Social Bloom for linkedin and email lead generation.

SOLUTION

How did you select SocialBloom and what were the deciding factors?

He had a great offer and I liked their personality as a company

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Discovery call then 2 onboarding calls and they started working right away with the information given

How many resources from the SocialBloom team worked with you, and what were their positions?

I got the owner and a staff member work with me

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

3 leads in a week, that's pretty awesome.

How effective was the workflow between your team and theirs?

It was perfect. I didn't have to manage anything, they got it.

What did you find most impressive or unique about this company?

The trust that they generate. They are very genuine people. Everything is on-point and on time.

Are there any areas for improvement or something they could have done differently?

not really. They have done a great job.

BACKGROUND

Please describe your company and position.

I am the Chief Operating Officer (COO) of Delivery Mates

Describe what your company does in a single sentence.

Delivery Mates is a green urban logistics provider. Delivery Mates delivers last mile in low emissions, and employs technology in its fleet management. Retail, food service, health care, and ecommerce companies use our services in the UK and throughout Europe.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Social Bloom to accomplish?

In urban logistics, business clients do not immediately change their delivery providers. Business clients tend to wait until current contract agreements expire, volume increases, or sustainability becomes an impetus towards the adoption of low emission fleets. Our in-house team is busy with operational tasks and daily routes.
The task of outbound marketing and outreach therefore fell through the cracks. What we sought in hiring Social Bloom was a structured outbound process to meet mid-market to enterprise shippers that regularly deliver into cities.

SOLUTION

How did you find Social Bloom?

Clutch Site

Why did you select Social Bloom over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Social Bloom were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

For the B2B commercial pipeline, Social Bloom took care of the research, set up the campaign, and did the first qualifying of the leads. Instead of sending standard courier pitches, they took the time to understand the difference between on-the-spot parcel shipments and contract logistics before reaching out.

The main deliverables included:

1. Generating and validating prospect lists reaching out to supply chain, operations, and e-commerce contacts in retail, food & beverage, health care and automotive parts businesses.
2. Drafting simple and straightforward emails and follow-ups on issues related to logistics such as last mile delivery, electric and bike fleets, and live APIs.
3. Managing day-to-day emailing efforts, tracking responses, and conducting multiple follow-ups.
4. Filtering out delivery-related inquiries to validate long-term urban shipping needs of the company.
5. Scheduling suitable follow-ups by booking initial calls in our corporate calendar. 

A simple change that proved effective at the outset was to segregate those firms which had an urgent need in delivery from those who were part of annual carrier commitments. Instead of going hard after locked-in clients, Social Bloom maintained the conversation with notes on contract end times so that we could follow up properly.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The engagement provided us with a regular outbound channel without having to add any additional personnel to our own internal commercial teams. After the targeting and messaging got into gear, we had three to five qualified discovery conversations per week with operations and supply chain executives.

About 12% of the replies became qualified leads who had meetings with us, and we also were able to identify which businesses have contracts that will expire soon on their couriers and need to be reviewed in the coming months. We no longer have to start from ground zero each time we want to build a certain density on specific routes.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was easy and organized as always. All prospect lists, copy drafts and launch campaigns were provided on time. Our regular contact is made through Slack and email while we have quick discussions if there is need to evaluate quality of leads or to change target industries.

Anytime there was any feedback on what type of shipping operations fit best, the team was able to tweak the filtering requirements without making an entire process out of it.

What was your primary form of communication with Social Bloom?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What made them stand out most is the idea that answering a first question in contract logistics opens up a discussion about timing and not about making a sale right away. Companies know that there are gaps in their last mile delivery process, but they will require time before changing operations. Social Bloom made sure to avoid all false promises and paid great attention to what potential customers had to say.

Are there any areas for improvement or something Social Bloom could have done differently?

We could have set up more stringent criteria regarding the minimum number of parcels to be handled on a daily basis and even the specific postcodes before the initial contact was made. There were some responses from small companies with shipping volumes that were not enough for them to get into a contract agreement. Once we realized this, the filters were adjusted immediately.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Haptikfabriken

Describe what your company does in a single sentence.

We produce haptic force feedback and virtual reality products. I co-founded the company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Social Bloom to accomplish?

• It's very difficult to get business customers to engage in a demo for complicated hardware. We required a continuous flow of B2B tech demos without having to create our own SDR team for cold outreach.

SOLUTION

How did you find Social Bloom?

• Online Search
• Clutch Site

Why did you select Social Bloom over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Social Bloom were assigned to this project?

5

Describe the scope of work in detail. Please include a summary of key deliverables.

Social Bloom pretty much handled all our outbound outreach. They focused on certain VR studios and simulation companies, created the prospect list, and handled the email sequence each day. When there was engagement from a prospect, they scheduled a qualified appointment right into my Google calendar.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

This makes my entire pipeline full. So now I am getting enterprise hardware demos each and every month and hence can focus on product development without worrying about anything else.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very quick to react. Within the first week we realized that the emails they had written for us sounded too much like regular SaaS marketing campaigns. We had a brief meeting and stopped their campaign, rewriting all emails in conjunction.

What was your primary form of communication with Social Bloom?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The way they handled the entire chaotic sales side of things was impressive. I just have to wake up, refer to my calendar and conduct the demos.

Are there any areas for improvement or something Social Bloom could have done differently?

Selling niche hardware can be complicated. They should not have figured out our customer profile to start with. If only they had got their messaging exactly right from the beginning, we would not have lost a whole week to testing.