Slam Media Lab

BACKGROUND

Please describe your company and position.

I am an executive at a non-profit company

Describe what your company does in a single sentence.

Connecting farmers & communities through nourishing food.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Slam Media Lab to accomplish?

• Rebrand strategy and identity
• Rebrand strategy and identity
• Marketing collateral assets design

SOLUTION

How did you find Slam Media Lab?

Slam submitted an RFP, which was sent to them by a partner.

Why did you select Slam Media Lab over others?

• Close to my geographic location
• Pricing fits our budget
• Company values aligned

How many teammates from Slam Media Lab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Slam Media Lab to develop a comprehensive brand strategy for our nonprofit that would help us reach our target audience. The scope of their work included the following deliverables:

• Rebrand Identity & Strategy: Slam worked with us to identify the key elements of our brand and develop a strategy for rebranding. This involved brainstorming sessions, a discovery guide, and moodboards, where we brought together our ideas and translated them into visual concepts.
• Slam created a comprehensive rebranding strategy and developed branding collateral such a brand standard guide on how to use our new elements, content treatments, illustrations, and more. This makes it easy for everyone in our company and our partners to maintain a consistent look and feel. They also created any additional branding collateral that we needed. 
• Slam is also working on graphics for flyers, prints, social, email templates for our usage. They used the content treatments developed in the previous phase to ensure that everything was cohesive and consistent with the overall strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The Slam team

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Slam uses Notion, Figma, and email to project manage their brand projects, and this has been one of the smoothest projects I’ve worked on with a brand and design agency. The team has been very flexible with ours with changes of timelines and changes of priorities!

What was your primary form of communication with Slam Media Lab?

• Virtual Meeting

What did you find most impressive or unique about this company?

Slam is equipped with a stellar team! We worked closely with Kyle through the project. He was incredibly passionate about our nonprofit and brand, and consistently delivered high quality deliverables. The most impressive thing about them is they truly take the time to hear our thoughts and feedback, and apply them in the work so seamlessly. 

Plus, they’re so fast at comms! Our brand work has never been this strong, and thanks to their work, we’ll be able to make our brand and mission stand out online and in-person.

Are there any areas for improvement or something Slam Media Lab could have done differently?

We’ve loved working with Slam Media Lab and really appreciate their partnership! No further comments.

BACKGROUND

Please describe your company and position.

I am the Owner/Operator of Sprig and Sprout

Describe what your company does in a single sentence.

Fast Casual Vietnamese Restaurant

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Slam Media Lab to accomplish?

• We hired Slam Media Lab to help us revamp our restaurant's website. Our main goal was to create a more modern, exciting, and reliable online presence that would increase direct online food purchases through the website.
• We were looking for a website that showcased our menu, loyalty programs, community involvement and catering services! We wanted a clean, beautiful design that showed our values, while highlighting the variety of our menu.
• Slam Media Lab was able to help us achieve all of these goals by completely overhauling our website. They migrated our site from WordPress to Webflow, which improved the site's performance and made it much faster to load. They also made sure that our site was responsive on mobile, which improved the user browsing experience.

SOLUTION

How did you find Slam Media Lab?

Online Search

Why did you select Slam Media Lab over others?

• Pricing fit our budget
• Company values aligned
• Other

What was the size of Slam Media Lab’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Main objective: 
- Redesign and develop the Sprig & Sprout website to create a more modern, user-friendly, and reliable online presence for customers that allowed them to order directly through our site.

Key deliverables:
- Redesign and Develop the Sprig & Sprout Website:
  - Overhaul the website design using elements of our existing brand guidelines to create a consistent and cohesive brand image
  - Strategically place Toast’s ordering link to promote direct online orders and make it easy for customers to order from us
  - Write web copy that represents the Sprig & Sprout brand and convert users to order online

Key project steps:
- Brand Discovery + Content Outline: 
  - Work with Slam Media Lab to understand our brand, goals, and target audience
  - Create a content outline that would guide the website design and copywriting process
- Website Design and Iterate: 
  - Work on the website design, creating wireframes and design concepts that were reviewed and iterated upon until we arrived at a final design that met our needs
- Website Copywriting + Refine: 
  - Create the website copy that was consistent with our brand guidelines and goals
  - Review and refine the copy until we were happy with the final product
- Develop in Webflow: 
  - Develop the website using Webflow to create a website that was fast, responsive, and easy to navigate
- Website Maintenance Training: 
  - Provide training on how to maintain the website, including updating content, adding new pages, and making other changes as needed
- Google Analytics + Google Search Console set-up: 
  - Help set up these tools to ensure our SEO is strong from day one.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The website’s design and copy are both A+ and up to the standards we wanted!!! Really loved working with Slam. Highly recommend.

What was your primary form of communication with Slam Media Lab?

Virtual Meeting

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Slam Media Lab's management style was very supportive and flexible. They catered to our needs, goals, and availability throughout the project. They were always willing to listen to our feedback and make changes as needed to ensure that we were happy with the final product. We primarily used Slack, email, and Figma throughout the project. We found that these tools were effective in helping us to stay on the same page and keep the project moving forward.

Regarding timeliness, the team was quick to respond to our inquiries and delivered milestones on time, even when we had to reschedule critical project syncs a few times. Slam was proactive in communicating with us about the project timeline and making sure that we were aware of any potential delays or changes to the schedule.

What did you find most impressive or unique about this company?

I really loved working with this team! They delivered amazing copy and design. Plus they’re organized, professional, and accommodating to our busy schedule as small business/ restaurant owners. Thank you!!!

Are there any areas for improvement or something Slam Media Lab could have done differently?

No - they were amazing!

BACKGROUND

Please describe your company and your position there.

CEO Coach and founder, former COO of Mochary Method

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Slam Media Lab?

I hired Slam to help design a new brand and a website on Webflow. The goal was to migrate all the content, establish a new look and feel to my new brand, and building one source of truth for all my CEO coaching resources.

SOLUTION

How did you select this vendor and what were the deciding factors?

Selected Slam because: 1/ Have seen their work in the wild and through mutuals and was impressed with their responsiveness and project management 2/ Strong design and development portfolio, plus they’re Webflow experts too 3/ Have a strong SEO background which made it easy for me not to have to hire someone else

Describe the project in detail and walk through the stages of the project.

The scope of work involved multiple steps. The primary objective was to move my content from Notion and Super Site to Webflow to consolidate my resources and direct my audience to one place. Part of the scope was also to implement a no-code marketing funnel to capture leads and build an audience in Convertkit.

Breaking down the deliverables below:

1. Content migration: Transfering text, images, and templates from the previous platforms to Webflow in a way that preserves the original structure and organization of the content.
2. No-code marketing funnel: The team implemented a no-code marketing funnel for Regina Gerbeaux's website. This included creating gated content to capture leads, such as templates and reports.
3. Branding: Slam developed branding for my new website, including a mood board, logo, color scheme, and font pairing. The branding was designed to be professional, modern, and reflective of my expertise as a top CEO coach and founder.
4. SEO optimization: The team optimized the copy on the website for keywords, including writing meta titles and descriptions, to help improve the site's ranking in search engine results.
5. Wireframes and mock-ups: The team created wireframes and outlines of the website's layout and content structure, as well as high-fidelity mock-ups to give me a sense of how the website would look and feel once completed.
6. Training: Finally, Slam provided training on how to manage and make changes to her website. This included instructions on how to update content, make design changes, and manage the site's backend.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with the head of design and operations and the CEO.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This is easily one of the best experiences I've ever had working with a team, and I’ve worked with a lot of vendors. The team is fast, takes feedback very well, and has strong design eyes. Within launch, I had 200+ new visitors check out my resources.

How effective was the workflow between your team and theirs?

We mostly communicated async via email, and it went very smooth! We were able to move fast this way. They created a Notion project management hub to keep me informed and put everything in one place. We also occasionally had synchronous calls when I needed it, and it was great to quickly get aligned.

What did you find most impressive or unique about this company?

Partnering with Slam has been an exceptional experience. The team is highly proactive, knowledgeable, and communicates in a clear and informative way! I am always learning something new. Working with them has been a lot of fun, making the entire process more engaging.

The results of our collaboration have made a significant impact on my brand and business. I highly recommend them to anyone seeking web design and SEO! The quality of the company is a direct reflection of its people, and Slam undoubtedly has a team of marketers and designers!

Are there any areas for improvement or something they could have done differently?

The team actually asked for feedback midway through, and I gave a few notes on small things that could be improved process wise. I love that they take it seriously and apply it. They’ve gone above and beyond to support me!

BACKGROUND

Please describe your company and your position there.

I am an independent consultant in program design and project management. I was the Website and Content Lead for this project. I partner with NCW Tech Alliance, a non-profit organization that serves 165+ business members and the greater community by hosting and supporting over 45 events per year and providing resources in technology, entrepreneurship, and STEM education.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Slam Media Lab, and what were your goals?

Facing our 2022 Upskill-a-Thon competition, we were looking to redesign and rebrand our website for Community Skills Initiative, a free program, to help job seekers successfully navigate the paths to in-demand roles in a more digital economy.

Our nonprofit partnered with nonprofits across the country, Microsoft, and LinkedIn to get this website up and running, allowing them to get access to a variety of resources and courses. We wanted the site to be beautiful, accessible, and meet users where they are.

This is why we needed a multi-language website. Our goals were to recreate CSI website with an updated logo, and brand elements to promote free online courses to multiple communities in both English and Spanish. We needed an experienced, reliable team that could be flexible enough to cover all the different aspects of this project while helping us optimize the site’s SEO, content, and automation.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected Slam Media Lab for the redesign of our website because they’ve worked with many high-profile education and nonprofit organizations. They’re also BIPOC and women-led, so we were impressed by their portfolio of previous work, which showed a high level of expertise and creativity. After meeting with the team at Slam Media Lab and discussing our vision for the website, we were confident that they were the right choice for the job.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

• Redesign and develop the CSI website
• Promote multiple pathway courses from sponsors
• House landing pages of local partners
• Provide infrastructure to facilitate Upskill-a-thon competition for 1000+ participants
• Make content available in English and Spanish

Key project steps:

• Brand discovery + content outline
• Website design and iterate
• Working website content in
• Content translation
• Develop + launch
• Training

How many people from the vendor's team worked with you, and what were their positions?

- 2 Web Designers & Developers - 1 Copywriter - 1 Translator - 1 Project Manager - 1 SEO Lead

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

When it comes to web design and development, you need to have the Slam team on your team. Working with them was one of the best experiences I’ve had working with designers, developers, and an agency that truly care. They did an incredible job of bringing our vision to life. The Slam team was extremely professional and attentive to our needs, always making sure we were happy with the direction of the design.

One of the standout features of the website is the clean and modern design, while implementing a translation tool that allowed our users to see everything in Spanish. The layout is user-friendly and easy to navigate, making it a breeze for our members to learn about the courses they are looking for. Nancy, our web lead, was extremely diligent in the face of multiple timeline changes due to changes in our timeline.

They were understanding and flexible, and they were able to accommodate the changes without any impact on the quality of their work. The project surpassed expectations, driving registrations and promoting our work. It has been so well-received by our community and partners that we’re expanding the project. You know a company by its people — and Slam has amazing people with a diverse and strong background.

Describe their project management style, including communication tools and timeliness.

One of the things that stood out to us about Slam Media Lab was their great communication style. They communicated over Slack and always responded within a day. They were always responsive to any questions I had, were fun to work with, and made the entire process smooth and stress-free.

They were also proactive in keeping us updated on the progress of the project, which helped to ensure that the website was completed on time. Their clear and consistent communication made it easy for us to collaborate and make decisions throughout the project. We were very impressed with their communication skills and would definitely consider working with them again in the future.

What did you find most impressive or unique about this company?

In addition to their professionalism and timely delivery, the team at Slam Media Lab impressed us with their talent and expertise. They have a deep understanding of new tools like Webflow and Airtable, which cut the development time significantly, and allowed us to have a site that loads fast and scales as we scale. The Slam team consistently put in the effort to create a brand that resonated with our audience. Special thanks to Nancy for her attention to detail and stellar execution

Are there any areas for improvement or something they could have done differently?

Any team would be lucky to hire Slam for any website design and development project! Their eye for opportunity and emphasis on action has brought our website and project to the next level, and we're reaping the benefits of our work faster than expected. A+ team, A+ willingness, A+ design eye, A+ responsiveness. Highly recommend!

BACKGROUND

Please describe your company and your position there.

I am the CEO and Co-Founder of a storytelling site over 600K monthly visitors. We take everything you love about stories and makes it a bite-sized, on-the-go experience. Fanfiction? Poetry? Short stories? You'll find it all!

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire , and what were your goals?

We brought in Slam Media Lab to provide ongoing SEO services for our landing pages and content. We wanted to make our topic pages consistently rank for competitive keywords.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found them through a referral. We went through a bunch of companies, did due diligence and ended up picking Slam Media Lab due to the founder's experience in SEO. They've worked with audiences like ours and the team seemed really agile and fast, as opposed to going to traditional agencies.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We kicked off our project by sharing which categories we wanted to be known for. Slam Media Lab in the meantime went through an audit of our site and existing content, and since week 1, they provided recommendations for on-page and website optimization. After that they started doing keyword research and gave us thousands of potential opportunities for us to rank. We highlighted the ones we wanted to go after. Slam Media Lab brought it writers to help us publish the amount of content we needed.

They organized everything on an Airtable and the process was really smooth. We felt that we didn't even have to touch anything and started seeing results pretty quickly. Slam Media Lab also cleaned up our Google Dashboards and made a Google Data Studio for us to track conversions and traffic. They documented everything and delivered us templates and guides to use in the future.

How many people from the vendor's team worked with you, and what were their positions?

We worked with four people: the CEO, the editor, an assistant, and a writer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've grown our search traffic by 20% every month. We are now at 600K monthly uniques.

Describe their project management style, including communication tools and timeliness.

They really thrived at scaling processes. They use Airtable to manage all writing. Google Drive/Docs for the articles. Slack for quick questions and updates. Strong content ops!

What did you find most impressive or unique about this company?

Their ability to drive results. They were able to get everything in place and launched a lot of pages to test our hypothesis for programmatic pages. I also really liked that they cut through all the stuff that doesn't matter to get where we needed to be! And their design eye is spot on. Loved working with them.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing and communications at Peer Health Exchange, a nonprofit organization that works with young people to build healthier communities. We focus on mental and sexual health, teaching young people about those life skills.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Slam Media Lab?

We needed help with social media content and social media marketing (SMM) because we had a gap within our staff, and we lacked a social media manager. Additionally, we needed to rebrand our website.

SOLUTION

What was the scope of their involvement?

On the one hand, Slam has supported us with having an SMM strategy, and they’ve also created content for our social media platforms. On the other hand, they’ve created a brand new website for us. Additionally, they’ve helped us with SEO, integrated some things we had on our previous site into the new one, and supported us in best practices in terms of content and how long to keep it on the site.

For the website, we required Slam to make it fun, engaging, and targeted to young people. As for the technology stack, it uses Webflow. We come from a WordPress website, so Slam has also been helpful in getting us acclimated to the new platform.

What is the team composition?

We work with Silvia (Founder & CEO), Kyle (Head of Design & Operations), and Nancy (Webflow Designer & Developer).

How did you come to work with Slam Media Lab?

When we were looking for a vendor, we sent out an RFP and looked at a couple of different companies that responded to it, including Slam. Originally, they were recommended to us by someone who used to work at our organization. One of the main reasons we were interested in working with them was because, in addition to having a depth of experience, they’ve worked with young people. Therefore, we thought that working with a company that understands the language of young people would be very helpful for us.

How much have you invested with them?

We’ve spent around $70,000 across both projects.

What is the status of this engagement?

We started working together on the website in March 2022, and Slam delivered it in July 2022. As per our SMM efforts, the marketing strategy work started in April 2022 and ended in June 2022. Still, our engagement is ongoing, as we’re still working with them on developing a couple of major pages for the site.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Slam has helped us increase engagement on our social media platforms, and it is now way above the national average for social engagement. Moreover, we’ve seen an increase in followers as well. For example, on one of our platforms, we’ve seen a 100% increase, which has been very beneficial.

As for our new website, we’ve received a lot of positive feedback from our staff, partners, community, and other young people; they love its new design and how fast it is. Currently, we average around 3,500 visitors per month.

How did Slam Media Lab perform from a project management standpoint?

Slam’s project management is amazing, and they’ve always been willing to incorporate feedback from young people throughout the process. Additionally, they respond very quickly. We use a Monday board to track progress, and at one point, we had weekly meetings to check-in. We also use Slack a lot to communicate, and we’ve used Loom a couple of times.

What did you find most impressive about them?

Slam’s attention to detail and customer service are outstanding. They understand Webflow very well, and they know what they’re doing. They’ve also gone above and beyond their line of duty and provided great insight on things we didn’t even think about, which has been very helpful.

In addition to that, Slam is very good at training. They know we have a limited budget, so they’ve been willing to train our staff to do the work, which has been very important for us.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

Work with them! — I would highly recommend them. If you do so, you’ll gain a lot of knowledge and understanding of Webflow, SEO, and the decision-making process behind their work and how it relates to your needs.

BACKGROUND

Please describe your company and your position there.

I was the COO of the company. Our company helped sales teams reduce ramp time through an analytics platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Slam Media Lab?

We hired Slam Media to design our website and blog. The project was fairly complex (6 pages with multiple designs per page).

SOLUTION

How did you select Slam Media Lab and what were the deciding factors?

We selected this vendor due to their previous project history, interview performance, and proposal. They seemed extremely professional and comprehensive.

Describe the project in detail and walk through the stages of the project.

We tasked Slam Media with designing a website in 2 weeks for us. We had an existing brand (logo, colors) but lacked a website. We started the project by outlining each page, the types of designs we wanted, and the copy for each page. We provided examples of other websites that we wanted to emulate.

Then the Slam Media team created Figma mockups and showed them to us before creating the project in Webflow. When we gave the team feedback, iterations were typically completed within 24-48 hours. Graphics were exceptional and well attuned to what we wanted.

How many resources from the Slam Media Lab team worked with you, and what were their positions?

We mainly worked with Kyle but occasionally interacted with Silvia. We didn't work directly with the graphic designer that they used.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We launched our website on time and received great feedback from clients.

How effective was the workflow between your team and theirs?

Very. Slam set up a slack channel between us and adjusted to our communication style (Google docs, less meetings). Quite easy to work with.

What did you find most impressive or unique about this company?

Very receptive to feedback. They asked excellent questions about what we wanted in order to get us to think about our ideal state. They reduced misalignment through their project setup.

Are there any areas for improvement or something they could have done differently?

Everything was exceptional. It took a few iterations to get the graphics right but that was partially on us for not being explicit enough.

BACKGROUND

Please describe your company and your position there.

We're a nascent DTC start-up in the fashion space -- I'm the CEO and founder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Slam Media Lab, and what were your goals?

We’re coming out of stealth very soon, so we’re preparing all of our public-facing marketing materials for the launch. We have known Slam since its inception and I previously work with the founder and Head of Design, so I was thrilled to partner with them. We wanted to bring in a talented team of designers and marketers to help us get a beautiful website up on Webflow and using no-code tools so hiring Slam Media Lab was a no-brainer.

At the same time, we really wanted to ensure that the site was SEO-optimized from day 1 so they gave us guidance not only in the branding and web development and design side, but also on page structure, URL structure, on-page optimization, and more.

SOLUTION

How did you select this vendor and what were the deciding factors?

I'd previously worked with the folks at Slam, so knew they were highly competent across the board, especially in Webflow design & development. I'd point out firstly that the team is not only talented at what they do (which runs the gamut of the entire web design / dev process from Figma mock-up to build), but they're incredibly efficient, organized, and receptive to changes. We had our site up within weeks.

Two, they are really good at SEO so we didn’t have to waste time hiring another team or spend time doing research. Ultimately, it was an easy decision for us because they brought the full package.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The scope was to create a beautiful, mobile-first marketing site to prepare for our upcoming beta launch and and served as the gateway for investors, consumers, and partners to learn more about our company. Deliverables included:

1. Design site structure to allow for growth (Webflow collections, page hierarchy, etc.)
2. Website copy: Collect copy from client, Meta titles + meta descriptions for all pages
3. Clean up and finalize existing mock-ups for hierarchy, responsive sizing, and spacing
4. Build each page and collections within Webflow
5. Program copy, design, graphics, images into CMS
6. 6Add integrations (i.e. Google Analytics, Hubspot, Airtable, etc.)
7. Build out and test on both staging and live sites (QA)
8. DNS configurations
9. Provide training and documentation for the site

How many people from the vendor's team worked with you, and what were their positions?

Two Webflow developer and designers, One project manager, and One SEO specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Slam Media Lab really went above and beyond to get the site up -- they're very quick to take in feedback and turn around changes for us to review. When I had thoughts towards changes I wanted but couldn't quite figure out the details, they made suggestions based on their previous experience that made the site much better than I could've conceived.

We now use our site to our investors and early beta testers and have gotten great user feedback from all. We’re excited to share this with the world as we come out of stealth, and we know that the site will be able to scale given the way it was built.

Describe their project management style, including communication tools and timeliness.

This team was 100% on time and really great at project management. They use Notion as their project management software and kept all of our notes, ticket requests, feedback all in a Notion dashboard, which made it super easy for us to find what we need. They really care about ensuring that we know what’s the latest, and that we have access to change things if we need to.

What did you find most impressive or unique about this company?

The quality of work, the timeliness and how quickly they get back to us while also managing other clients. The designs and work really reflect a wonderful team. They were very kind, truly deeply care about their work, and ensured that on the marketing side, everything was fully optimized for conversion.

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and your position there.

I am the Head of Product Marketing at Composer. Composer is the first digital marketplace to offer a comprehensive collection of resources for activating a deeper sense of human responsibility in students. Founded in 2019 by High Resolves as a collaborative initiative with four other market leaders in civics and citizenship education: Facing History and Ourselves, iCivics, Generation Citizen, and Peace First, the platform enables educators working with grades 6-12 and in non-traditional learning environments to access a whole ecosystem of content providers in one place. Educators can search and find over 1,000 high-quality learning experiences from over 35 organizations that span civics, social justice, social and emotional learning, and global competence.

Composer provides research-based tools and guidance to support educators with curriculum planning, tailoring the world’s best curriculum to their own context, and translating insights from learning science into practical applications.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Slam Media Lab, and what were your goals?

We wanted to bring an SEO agency with proven experience in the social impact space. As we revamped our site, we wanted to optimize our site for SEO to help make it our #1 marketing channel. Slam Media Lab helped us with keyword research and grouping for all the categories we want to be known for. They also gave us guidance on website optimization, page structure, URL structure, and gave us a detailed breakdown of what our competitors were doing. Our goal is to be #1 platform for educators to find high-quality resources through search.

SOLUTION

How did you select this vendor and what were the deciding factors?

Slam Media Lab was highly recommended by other social impact organizations that we've worked with in the past. We saw case studies of their past clients and were looking for a small agency that could execute at a high level. They are based in the Bay Area, so they bring in a lot of the tech expertise to help us scale the writing and editing. We loved that they had writers ready to start writing many pieces a month.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Slam Media Lab's scope was to build the organic search foundation that we needed to increase brand awareness, traffic, and new users. This foundation helped us create and distribute content to tens or hundreds of thousands or millions of people per month organically that will engage with the content and product.

Deliverables include:

• Website optimization recommendations: Guidance and recommendations for website redesign and blog: structure, pages, and URLs
• Opportunity analysis and keyword research strategy: Point out which existing content can be optimized for to identify market opportunity
• Individual Content (Resources/Blog/Landing Pages) Optimization: Upgrading and reviewing existing content based on opportunity to capture searches, recommendations and feedback on meta titles and meta descriptions, article structure, internal link strategy
• SEO writing training: Coach staff on SEO writing and optimization for all content and product
• Landscape analysis of 20 competitors and partners

How many people from the vendor's team worked with you, and what were their positions?

Three people. We worked with the CEO who was our point of contact, one editor, and one of their assistants.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Slam Media Lab showed us thousands of variations of what our competitors are doing. This helped us start refocusing our content strategy and finding the niches we want to be well known for. This has led us to save dozens of hours in design work, writing work, and development. Now that we know the data, we're starting to create landing pages for each of our tags and writing new content at scale. Her guide has helped crack the code with performance. We're starting to see our pages move to the second page and soon first page.

Describe their project management style, including communication tools and timeliness.

This was one of Slam Media Lab's biggest strenghts: extremely organized with action items after every single meetings. All documents live in one place (a Google Drive), as well as an Airtable to track all the writing. They delivered everything ahead of time and had every agenda prepared 24-hours before.

What did you find most impressive or unique about this company?

They were able to get us all keyword research in less than a week. They are fast, can show results, and since they've worked with big brands similar to ours in the past, they know the industry inside and out. They deeply care about their clients and go above and beyond to make sure we get the best results possible.

Are there any areas for improvement or something they could have done differently?

We were very impressed so no additional feedback for now.

BACKGROUND

Please describe your company and position.

I am the Director of Boba Blinks

Describe what your company does in a single sentence.

Boba Blinks creates sustainable, eco-friendly, and vegan beauty products, specifically plant-based hemp lashes that are stylish, comfortable, and kind to the environment. Our focus is on providing cruelty-free beauty solutions that align with the values of eco-conscious consumers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Slam Media Lab to accomplish?

• Development and wireframes to create a clearer user-experience, specifically on mobile.
• Design with conversion and our Gen-Z audience in mind.
• Rebuild the site closer to our brand on Shopify.

SOLUTION

How did you find Slam Media Lab?

Online Search

Why did you select Slam Media Lab over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Slam Media Lab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

For this project, I wanted to completely revamp my website to better connect with my audience and drive more sales. We started by mapping out the structure and strategy of the site, making sure everything fit my goals. The team at Slam Media Lab helped me figure out the direction and created clear outlines and wireframes for each page.

They then designed mockups that really captured the look and feel I was aiming for. I appreciated that they let me give feedback twice for each page, so we could make sure everything was just right. Once the designs were approved, they built the site, making sure it worked smoothly on Shopify and stayed true to my brand. They also provided a style guide to keep everything consistent.

Before launching, they thoroughly tested the site to ensure it was easy to use, responsive, and looked exactly as planned. They also handled SEO, making sure the site was optimized for search engines, and set up tools like Google Analytics so I could track how it was performing.

After everything was ready, they launched the site and offered a couple of hours of support to handle any issues that popped up. They also trained my team and gave us resources to help manage the site ourselves.

The final website includes all the key pages—Home, About, Blog, Contact, Products, and a checkout process that works smoothly, giving my users a great experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I’m thrilled with the results! The new site has already started driving more traffic, which is amazing. The unique and beautiful branding really sets us apart and has gotten a lot of positive feedback. The site is visually appealing and it’s super easy for customers to navigate, and I’m confident it’s going to lead to more conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Slam was super detailed with project management right from the start, so I knew exactly what to expect from our very first conversation. They were great at adapting when I had last-minute changes, and their communication was always on point. I told them I preferred to meet asynchronously to fit my schedule, and they totally made it work. They kept me updated through emails, Loom videos, and collaborative tools, which made everything so much easier for me.

What was your primary form of communication with Slam Media Lab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I’m super happy with how everything turned out! Working with Slam Media was such a great experience. Everything looks perfectttt!!! The site is exactly what I wanted—visually stunning, user-friendly, and it’s really set up to drive sales. I couldn’t have asked for a better outcome!

Are there any areas for improvement or something Slam Media Lab could have done differently?

I loved working with Slam! They made it feel effortless to translate my vision into the final product.