Skalski Growth

BACKGROUND

Please describe your company and position.

I am the Co-founder of Freely

Describe what your company does in a single sentence.

Freely is an app that simplifies taxes for freelancers in the US.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Skalski Growth to accomplish?

Manage our app's paid acquisition campaign and assist with other non-paid marketing efforts in the US market.

SOLUTION

How did you find Skalski Growth?

Referral

Why did you select Skalski Growth over others?

Good value for cost, Referred to me

What was the size of Skalski Growth’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our project goals were to gain a specific number of paying customers within a set budget during the US tax season. We aimed to significantly increase acquisition by testing various channels to identify the most effective one and optimize our marketing approach.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The project successfully increased paid acquisition by 10x compared to the low season and 3x compared to the high season of the previous year, resulting in a substantial rise in new customer volume week after week. Various channels were tested, with Google Ads emerging as the top performer and receiving further investment.
• While attracting many more new visitors, conversion rates in the funnel remained stable, even improving by 19% at the bottom of the funnel ( first app visit to paid subscription). However, rapid scaling led to a higher-than-expected cost per click (CPC), resulting in a 19% increase in cost per customer compared to initial projections.
• New customer growth from paid channels continued to rise dynamically week over week during the entire project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We began the project with a pre-planning phase, where we agreed on goals, processes, timelines, budgets, and a high-level plan. Skalski Growth then modeled marketing funnel metrics and developed a scorecard for weekly performance monitoring. We brainstormed potential channels to achieve our goals and chose to proceed with Paid Search Ads, Social and Display Ads (Meta, LinkedIn), and B2B Catalogs.

We ruled out SEO due to time constraints and cold outreach for scalability concerns. Skalski Growth also supported our Product Hunt activities and partnerships. They gathered detailed information about our product, the problems it solves, our target audience, and competitors. Using this data, they crafted messaging and visuals. Next, they constructed a marketing funnel, creating 15+ landing pages for various campaigns and target groups.

They implemented advanced analytics through Google Analytics 4 for better visibility and insights. After launching the campaigns, they worked in weekly sprints to enhance performance, testing numerous hypotheses regarding channels, tactics, target groups, and creatives. We discussed progress in our weekly meetings.

What was your primary form of communication with Skalski Growth?

Virtual Meeting

What did you find most impressive or unique about this company?

Their focus on results, knowledge of channels and analytics, and clear communication were noteworthy. They blended well with our team, making teamwork and overall progress smoother.

Are there any areas for improvement or something Skalski Growth could have done differently?

They are really good in Google Ads, analytics, and reporting. However, I see some potential for improvement in social ads. Even though the top-of-the-funnel performance showed progress, we didn't gain customers from this channel. Enhancing the creatives and setup could lead to even better results.

BACKGROUND

Please describe your company and your position there.

I'm a Marketing Specialist at a management company. Our company is the most experienced organization in Poland, supporting companies in implementing Lean Management.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Skalski Growth?

Skalski Growth was hired to help us run multi-channel lead generation campaigns for B2B Conference. Skalski Growth offered digital marketing services from planning campaigns on various channels (Google Ads, Meta Ads, Linkedin Ads). They were also responsible for creating landing pages, graphics and setting conversion tracking. We were able to track the source of the lead and assign it to sales value in CRM.

SOLUTION

How did you select this vendor?

SkalskiGrowth was recommended for us as a trusted and reliable partner.

Describe the scope of their work in detail.

Before working together, the agency conducted an audit to identify areas for improvement. They then suggested improvement measures. Skalski Growth ran comprehensive campaigns for us, taking into account the creation of graphics, content, ladning pages, plugging in conversion tracking and ongoing campaign optimization.

The solutions implemented by the agency allowed us to attract interested customers, a significant number of whom made a purchase.

What was the team composition?

We’ve worked with Jakub (Senior Performance Marketing Manager) and Ania (Growth Partner) from Skalski Growth.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The campaign ended in September and was a huge success. We managed to acquire about 200 leads interested in participating in the conference. The return on ad spend was very satisfying. This helped to convince the management board that we should invest in paid channels during future editions of the conference.

How effective was the workflow between your team and theirs?

We had weekly meetings and ongoing communication on Microsoft Teams.

What did you find most impressive about this company?

I really like the approach of Skalski Growth employees to working with us. Their commitment and high competence made the campaign a great success.

Is there any area for improvement or anything that could have been done differently?

During our 6-month collaboration, we didn't notice any areas for improvement.

BACKGROUND

Introduce your business and what you do there.

I’m the director of Lazy Entrepreneurs. We provide accommodation for digital nomads, remote workers, and entrepreneurs on a long-term basis.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Skalski Growth?

We needed a company that could help us with our lead generation and digital marketing initiatives.

SOLUTION

What was the scope of their involvement?

We've recently got a new property, and we had more rooms to fill. We hired Skalski Growth to conduct market and competitive research and develop and implement a digital strategy based on their research. This involved analyzing our current sales systems and sales funnels, providing suggestions for improvement, and looking for more cost-effective ways to generate more leads.

Aside from that, they’ve set up a dashboard on Google Data Studio for us. They’re also responsible for running Facebook and Instagram ads and managing our campaigns.

What is the team composition?

We’ve worked with Wojtek (CEO & Owner) and Michal (Senior Growth Manager) from Skalski Growth.

How did you come to work with Skalski Growth?

Out of the 20 different companies that we interviewed, Skalski Growth gave the most specific, in-depth answers that were in line with the principles that we knew at that point. They also offered a variety of other insights as well. They seemed very competent on the first call, and they were actually recommended by a friend as well.

How much have you invested with them?

We’ve spent around $10,000 so far.

What is the status of this engagement?

We started working together in March 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Skalski Growth brought our cost per click from €30 (Approximately $30 USD) down to €8 (Approximately $8 USD), at its lowest. They’ve also brought our cost per lead down by 75%.

How did Skalski Growth perform from a project management standpoint?

Skalski Growth performed well in terms of project management. Their communication has been great. They’re incredibly professional, informative, and always on time. They’re also accommodating of extra work or tasks.

We typically communicate through email, WhatsApp, and video calls.

What did you find most impressive about them?

Skalski Growth went above and beyond to acknowledge the nuances and ask accurate questions to gauge what it is that we’re after, what we’re after, and what we prioritize, which made it easier for us to set goals in line with those specific values.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

Make sure to come in with realistic expectations of what digital marketing can do for your business.

BACKGROUND

Please describe your company and your position there.

I am the owner of an online education service that provides courses to data professionals

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Skalski Growth, and what were your goals?

We were looking for ways to gain more prospects and students for our courses and we needed a strategy and the most efficient way to start to capture the data about our visitors, prospects, and students and increase the conversion rate.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched many different vendors online and had several intro sessions with a few, but then someone recommended Skalski Growth and after the first meeting with them it was clear that they will be selected due to how they approached the problem and potential solution, and based on their services and associated costs.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The scope of work was split into 3:

• Analytics

1. Google Analytics 4 configuration
2. UTM dictionary and recommendations
3. DataStudio dashboard and training

• SEO Content

1. Keyword analysis
2. Content plan
3. Content specifications for two articles
4. SEO Surfer training

• Email marketing

1. Audit & recommendations
2. Implementation of newsletter, onboarding and sales sequences

How many resources from the vendor's team worked with you, and what were their positions?

4 resources

1. CEO for the strategy and initial consultation
2. Growth Partner - for email marketing, UTM dictionary, etc.
3. Senior Growth Manager - for Google analytics configuration and data studio
4. Marketing Associate - keyword analysis and SEO Surfer training

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Everything was delivered in a timely fashion, and all the engagements were professional and the deliverables were high end. Some of the things that stood out were:

1. the analytics setup, link structure recommendations, and web analytics dashboard that is now allowing us to track conversion rates and determine what marketing endeavors work and what does not
2. The keyword analysis and content plan so that we know where to focus our writing efforts that is most efficient and beneficial to increase our exposure on Google
3. Training on how to use SEO Surfer in order to improve the SEO of our current and future articles
4. Email marketing automation in order to increase conversion of current email subscribers and upsell courses to those already involved

How effective was the workflow between your team and theirs?

We had an initial meeting to discuss the need and current situation, then a couple of strategy sessions in order to determine the next steps. Once those were agreed on we had a meeting after each of the main deliverables in order to review the work done and determine the next steps. There was also a training session to learn how we could use existing tools and resources in order to conduct some of our own SEO efforts.

What did you find most impressive or unique about this company?

They were a one-stop shop for all digital marketing needs and they are really focused on growth marketing.

Are there any areas for improvement or something they could have done differently?

Nothing that comes to mind. Our online education area is very niche and they've done a great job researching our needs and competition.

BACKGROUND

Please describe your company and your position there.

We are Pacjenci Pacjentom, a free mobile app for patients that helps to find a person with similar chronic conditions and chat 1:1 to give support and share their experiences.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Skalski Growth, and what were your goals?

Skalski Growth offered us a series of workshops to help us develop marketing strategy for our app.

SOLUTION

How did you select this vendor and what were the deciding factors?

Skalski Growth was recommended to us by Tech To The Rescue. The company had all necessary experience to advice what are the best ways to improve our digital strategy..

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We met with Skalski Growth on a series of workshops designed to help us craft our marketing strategy. First they did an in-depth interview to get to know our product, resources, and marketing history. Then we moved on to some theory - they presented us with 19 different traction channels with examples how they could be used in our case. After that we scheduled a brainstorming session, where both parties came up with ideas for use of these channels, which we then rated based on difficulty and possible impact. We finalised the workshops with a backlog of marketing tactics - quick wins and long-term processes we have already started to implement

How many resources from the vendor's team worked with you, and what were their positions?

Workshops were hosted by Wojciech (CEO of Skalski Growth) with help of Anna (Growth Partner).

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Skalski Growth helped us to evaluate and prioritise marketing activities we could use to promote our app. They pointed us towards Google Grant, which we managed to acquire. This allowed us to quickly launch PPC campaigns for our app and start to gain new users.

How effective was the workflow between your team and theirs?

We met online for the workshops and used email to communicate in the meantime. This setup proved to be very effective for us.

What did you find most impressive or unique about this company?

The commitment was really high. We were given advice which was tailored for us. Also their willing to share their knowledge was great.

Are there any areas for improvement or something they could have done differently?

In this case, no.

BACKGROUND

Please describe your company and your position there.

I’m a Marketing Director at WEBCON. We develop an advanced, low-code business process automation platform, WEBCON BPS that allows companies to build tailored applications without coding.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Skalski Growth, and what were your goals?

We hired Skalski Growth to audit our inbound marketing and prepare a strategy focused on lead generation.

SOLUTION

How did you select this vendor and what were the deciding factors?

Skalski Growth was recommended to us by one of our sales employees, who had an opportunity to work with them in his previous company. We really appreciated their professionalism, know-how, and proactive attitude, which made us decide on starting the cooperation.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We started our cooperation with an audit. Skalski Growth reviewed performance of our marketing channels and suggested improvements for each one of them. They also performed a thorough competition and market research to identify best practices in the industry.

Based on their findings and know-how, they created a strategy that helped us identify channels most likely to deliver results and ways to optimize our marketing efforts for conversion. After the strategy, we started working together long-term in the area of PPC campaigns and marketing analytics.

How many resources from the vendor's team worked with you, and what were their positions?

The Audit and Strategy part of the project was led by Wojciech, CEO of Skalski Growth, and Anna (Growth Partner). Anna is also helping us with PPC and Analytics.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

With Skalski Growth’s help in implementing the strategy they have prepared for us, we were able to increase the number of conversions from our website by 78% in general, and by 92% from paid search.

How effective was the workflow between your team and theirs?

We meet every two weeks to summarize marketing results and use email to communicate in the meantime. They are very responsive and always ready to help, even with non-standard requests.

What did you find most impressive or unique about this company?

They have a true understanding of how to boost our marketing performance, and they work hard to understand the client, their product, the sales cycle, and use this knowledge to prepare a tailored strategy to the needs of the client. This creates a great, long-term cooperation.

Are there any areas for improvement or something they could have done differently?

We're very happy with the work so far - no complaints :)

BACKGROUND

Please describe your company and your position there.

WeMaintain is a tech-enabled elevator and building maintenance company that provides an end-to-end solution for building operations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Skalski Growth, and what were your goals?

Skalski Growth provided a SEO Lead Generation strategy for our website.

SOLUTION

How did you select this vendor and what were the deciding factors?

They reached out to us via our investor with an idea for this project. They briefly described how we can improve our lead generation from organic search and offered a specific action plan to make it happen.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

First, they learnt about our offering, website and plans. Next, they performed keyword research. After grouping and prioritizing the keywords, they recommended a new website structure which will allow us to drive more traffic and conversions from Google. They also educated our team regarding the SEO-oriented content creation and answered all our questions.

How many people from the vendor's team worked with you, and what were their positions?

The project was led by Wojtek Skalski (CEO). He was our main point of contact. Various elements of the project were delivered by his team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We received a very clear, actionable website development plan, traffic and conversion projections, as well as content specification. There was a big educational value for the entire team, as Wojtek explained all the ins and outs of SEO and lead generation in our context. All the documents they created were well structured and collected in a Google Drive’s folder.

Describe their project management style, including communication tools and timeliness.

It was very effective. We had three status calls during which they presented the progress, collected feedback and answered our questions. We also communicated via Slack.

What did you find most impressive or unique about this company?

The clear and actionable advice and proactivity were impressive.

Are there any areas for improvement or something they could have done differently?

N

BACKGROUND

Please describe your company and your position there.

I’m a Digital Marketing Expert at Nethone. We specialise in ML-driven business intelligence and fraud prevention.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Skalski Growth, and what were your goals?

We hired Skalski Growth to audit our current marketing performance and prepare a strategy for inbound marketing that delivers results.

SOLUTION

How did you select this vendor and what were the deciding factors?

Skalski Growth was recommended to us by one of our consultants, who had an opportunity to work with them in the past. After the initial call, hearing the plan of possible cooperation based on a data-driven approach to inbound marketing & strong focus on analysis - planning, we decided to go with the Skalski family.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Our cooperation started with an audit. At the first meeting, Skalski Growth presented us with project steps and did a thorough interview to better understand our company & our current marketing strategy. During the audit, we met in weekly intervals, 4 times in total. In each meeting, they delivered an in-depth review of each of our marketing channels with actionable insights. This allowed us to identify which channels have potential and what changes we could implement to make better use of them.

Next, we moved onto market research. Skalski Growth performed comprehensive competition research to identify best practices for our industry and see how we position against other companies in this space in terms of digital marketing. They also investigated for us different geographies in terms of traffic potential, target audience size, and market saturation.

Using insights from these researches combined with the audit, they were able to develop a marketing strategy focused on channels and actions most likely to deliver results. Right now we are working together on implementing the strategy.

How many resources from the vendor's team worked with you, and what were their positions?

The project was led by Wojciech Skalski, CEO of Skalski Growth. Anna Sztabkowska (Growth Partner) and Michał Wilgosz (Senior Growth Manager) were responsible for performing the audit and delivering parts of the strategy.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After 6 weeks of cooperation, we received a full audit of our marketing channels and inbound marketing strategy for this year. Each part of the project was thoroughly documented. We got access to all documents presented at meetings, including source data used to prepare them.

How effective was the workflow between your team and theirs?

The workflow was very effective. We had a meeting each week to summarise progress and discuss next steps. Between the meetings, we were using Slack to communicate.

What did you find most impressive or unique about this company?

Not only did they do extensive and in-depth research, but they also drew concrete conclusions and recommendations to implement in day2day activities. All based on data, market insights and the impressive expertise of the team.

Are there any areas for improvement or something they could have done differently?

So far everything goes smoothly with no interruption.

BACKGROUND

Please describe your company and your position there.

I’m the Founder of HiMommy - a pregnancy tracker app.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Skalski Growth, and what were your goals?

We hired Skalski Growth to help us promote our app through paid ads. Our main goal was to lower Cost Per Installation and achieve positive ROI from paid ads.

SOLUTION

How did you select Skalski Growth and what were the deciding factors?

We already knew Skalski Growth as we used to work together with Wojtek Skalski (CEO) on previous projects.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The goal of this project was to build a PPC acquisition campaign for the US market that would deliver positive ROI. The team prepared an action plan, recommendations regarding channels and their setup, as well as multiple versions of creatives including video, images and text.

The very first results after launching the campaigns weren't satisfactory - the Cost Per Installation was higher than the target. We tried with different campaign types, but this didn't work either. Together with the SkalskI Growth team we decided to take a step back and look into the app user data from different countries and their conversion rate.

It turned out that the USA is not the only market worth exploring. We identified new markets with conversion potential and low CPC for related keywords and we started testing them. This approach worked, and soon we started acquiring new users at good CPI. In the meantime I have improved conversion in the product. Thanks to that, the also CPI in the US became acceptable and started bringing positive ROI.

How many resources from the Skalski Growth team worked with you, and what were their positions?

We worked directly with Anna Sztabkowska as our Marketing Manager. Anna was leading the project and Wojtek Skalski provided advisory expert support. They also have a team of marketing support that helped with copywriting and setup.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After improving in-app conversion rate we were able to achieve positive ROI for the US market. We also found new markets with promising installation costs (it’s worth noting that exploring other geographies was out of the initial project scope, but the team took this extra effort to deliver results).

How effective was the workflow between your team and theirs?

They updated us on a weekly basis on what's going on in the project. In case of questions they provided answers quickly. All the materials have been collected in a shared drive so that they can be used in the future.

What did you find most impressive or unique about this company?

focus on results, smooth communication via Slack and calls, full transparency regarding costs and results thanks to real-time dashboards.  The team's willingness to go the extra mile to deliver results has been impressive throughout the workflow.

Are there any areas for improvement or something they could have done differently?

Everything was fine.

BACKGROUND

Please describe your company and your position there.

I’m the Founder and CEO of Dataedo - a modern data catalog/data documentation software with a global client base. Our goal is helping organizations understand their ever-growing data assets in this unprecedented data revolution that is unfolding before our eyes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Skalski Growth, and what were your goals?

We hired Skalski Growth to help us with marketing and growth, including building team and processes in sales and customer success. We needed to define funnel, build automations, sales followups, content marketing, improve customer journey, and improve customer retention.

SOLUTION

How did you select Skalski Growth and what were the deciding factors?

CEO of Skalski Growth responded to our post on Linkedin, when we were looking for a Head of Growth.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The project started quickly. We have been noticing a drop in trial conversion rate for the past few months, so the first thing they did was to rebuild our trial onboarding campaign and we noticed 3-4 fold growth in trial conversion rate.

After the crisis was averted, we moved to more strategic tasks - they analyzed our website traffic, did market research and proposed areas for improvement. hey also collected and organized all marketing initiatives and ideas we would like to tackle. We also had a series of workshops that really helped us improve our messaging and create value propositions for different use cases.

In terms of notable projects during our cooperation so far, they helped us modernize our brand (new logo and website), map out and optimize user journey in multiple touch-points (website, trial, onboarding, renewals), create content for the website, carry out email campaigns, and gather more reviews online.

Right now Skalski Growth is responsible, among others, for our email marketing, messaging, SEO, further website development, and establishing partnerships.

How many resources from the Skalski Growth team worked with you, and what were their positions?

We work directly with Wojtek as our Head of Marketing and Anna Sztabkowska as our Marketing Manager. Anna is leading the project and all initiatives and Wojtek provides advisory expert support. They also have a network of trusted freelancers that help to complete more complex projects.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since we started our cooperation a lot has changed. We have rebranded with a brand new logo and website, made a switch towards the Enterprise market, which increased our revenue significantly, as well as improved user journey in key touch points. We increased average transaction x2 and grew 80% YoY for the past 2 years.

How effective was the workflow between your team and theirs?

The workflow is very effective. I really like their agile approach with weekly plans and update meetings. They keep track of new ideas and projects in progress and make sure that everything happens in a timely manner. A lot of our marketing efforts (and not only) can be fully outsourced to Skalski team.

What did you find most impressive or unique about this company?

That we were very quickly able to treat them as part of Dataedo. That they are agile and result oriented. That they provide a holistic view on growth. That they too, feel like part of Dataedo and genuinely help us grow as it was their business.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind.