Simpalm

BACKGROUND

We're a small design consulting company, focusing on medical devices. We help startup companies get their product designed, manufactured, and out to the market. I'm the president and owner.

OPPORTUNITY / CHALLENGE

We had a client who wanted an iPhone app in the personal health market. We didn't have the experience to develop it internally, so I needed a partner.

SOLUTION

I selected Simpalm after finding them online and interviewing a handful of other candidates. They took care of the app development, and I interfaced with the client.

RESULTS & FEEDBACK

Simpalm delivered exactly what we asked them to do and in the timeframe they had estimated. They were easy to work with and communicated the status to me at any point. As an opportunity for improvement, they could have helped me a bit more with the design of the app and thinking through the implications of our requests. They weren't tasked with that, so I don't fault them for not doing it.

BACKGROUND

Please describe your company and position.

I am the President & COO of Flynn Group

Describe what your company does in a single sentence.

Flynn Group runs lots of well known restaurant brands and makes sure the food, people, and places are working right every day.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Simpalm to accomplish?

• We hired Simpalm to build a mobile app for one of our restaurant brands. Our brand has around 500 locations throughout the country. The goal was to support ordering, loyalty, and store level ops in one place. We needed something stable that could roll out across many locations.

SOLUTION

How did you find Simpalm?

Online Search

Why did you select Simpalm over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Simpalm were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They handled iOS and Android app development. This included customer ordering, rewards, store alerts, and an admin side for our team. They also did API work with our POS and helped with app store launch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We launched on time and got the app into pilot stores first. Orders through the app were steady in the first weeks. Store managers used the internal tools daily. Support tickets dropped after the first month.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was solid. We had weekly calls and clear task lists. Most items were on time. When a store flagged an issue during a lunch rush, they jumped on a fix the same day.

What was your primary form of communication with Simpalm?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They understood multi location operations. We did not have to explain basic restaurant workflows. Their team asked practical questions and adjusted quickly. We're still using them for ongoing developments and new updates.

Are there any areas for improvement or something Simpalm could have done differently?

I would have liked more upfront options.

BACKGROUND

Please describe your company and position.

I am the CEO and Co-Founder of SonderMind

Describe what your company does in a single sentence.

SonderMind is the leading mental wellness solution offering virtual and in-person therapy and psychiatry services across the nation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Simpalm to accomplish?

• We wanted to build a responsive web app to improve how clients find and connect with our therapists quickly and securely.

SOLUTION

How did you find Simpalm?

Online Search

Why did you select Simpalm over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Simpalm were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They developed a user-friendly web app with features like appointment booking, secure messaging, and profile management. They also integrated basic analytics to track user activity.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The app launch led to a 25% increase in appointment bookings through mobile and improved user engagement by reducing wait times.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They stayed on schedule and were quick to respond to changes or questions. Communication was clear, and they kept us updated regularly.

What was your primary form of communication with Simpalm?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to simplify complex healthcare workflows into a smooth mobile experience was really impressive

Are there any areas for improvement or something Simpalm could have done differently?

There is nothing I can think of.

BACKGROUND

Please describe your company and position.

I am the Founder of PEAK6

Describe what your company does in a single sentence.

PEAK6 is a Chicago-based investment firm that blends trading know-how and technology to build, back, and run businesses across markets like capital management, fintech, and insurance.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Simpalm to accomplish?

• We have a team of 1000+ employees and we hired Simpalm to help us build a mobile app that lets our internal teams and a small group of users access trading and account data in a clean and secure way. The goal was to move faster than our web tools and test how mobile fit into our workflow.

SOLUTION

How did you find Simpalm?

Referral

Why did you select Simpalm over others?

• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Simpalm were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They handled design, development, and testing of the mobile app. This included user flows, API integrations with our backend systems, and building the app for iOS and Android. They also helped us think through security and data handling early on.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We ended up with a working app that our team could use daily for core tasks. Load times were better than our first internal target, and we were able to get user feedback within weeks instead of months. It gave us a clear path for the next phase.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was steady and organized. Most milestones were hit on time, and when something slipped they told us early. They were responsive when we asked for changes, especially during testing when we found small issues that needed quick fixes.

What was your primary form of communication with Simpalm?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They took time to understand our business before writing code. There was one point where they pushed back on a feature because it would slow down traders, and they were right. That kind of input was helpful.

Are there any areas for improvement or something Simpalm could have done differently?

Nothing much.

BACKGROUND

Please describe your company and position.

I am the Co-Founder and CEO of Roc360

Describe what your company does in a single sentence.

Roc360 is a vertically-integrated financial services platform that provides lending, insurance, valuation, and other capital solutions to help residential real estate investors, brokers, and lenders scale their businesses and invest in homes. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Simpalm to accomplish?

• We hired them to build a reliable mobile app to support our real estate financing platform and improve how our team and partners interact with it.

SOLUTION

How did you find Simpalm?

Online Search

Why did you select Simpalm over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Simpalm were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The work started around March 2025 with a defined build phase and then continued into ongoing updates and support. Simpalm handled the full mobile app development. That included planning, UX input, core app features, integrations with our existing systems, testing, and launch support. They also helped us think through edge cases and workflows we had not fully mapped out yet.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The app was adopted internally without much friction, launched on time, and remained stable with fewer issues than we expected during testing and early use.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were responsive and organized. Communication was clear, and they adjusted quickly when priorities changed.

What was your primary form of communication with Simpalm?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their practical approach. They focused on what actually mattered and avoided overengineering the solution.

Are there any areas for improvement or something Simpalm could have done differently?

More upfront challenge on early assumptions could help reduce small changes later.

BACKGROUND

Please describe your company and position.

I am the Founder of Evolve1 Corporation

Describe what your company does in a single sentence.

We help young athletes build their mental game using simple digital training so they can feel more confident focused and ready to perform in sports and in life.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Simpalm to accomplish?

• We hired Simpalm to build a mobile app and backend since we did not have an internal development team.

SOLUTION

How did you find Simpalm?

Online Search

Why did you select Simpalm over others?

• Good value for cost
• Company values aligned

How many teammates from Simpalm were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Simpalm handled the full scope of the project. This included planning, app design, backend development, and native iOS and Android apps. They also set up a staging environment so we could test and review everything before launch. We worked with their project managers, developers, and testers throughout the process.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The biggest success was that we ended the project with live iOS and Android apps, a working backend, and a clear setup for future updates. The project took about six months and stayed within our budget, which was very important to us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They provided weekly updates, responded quickly, and delivered the project on time.

What was your primary form of communication with Simpalm?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They explained things clearly and gave helpful suggestions that improved the product.

Are there any areas for improvement or something Simpalm could have done differently?

More early design previews would have helped, but overall the experience was very positive.

BACKGROUND

Please describe your company and position.

I am the CEO / Founder / Managing Partner of Homesmith Group

Describe what your company does in a single sentence.

Homesmith Group buys homes directly from people for cash and helps them sell fast and as is when life gets complicated and they need a simple solution.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Simpalm to accomplish?

• We hired Simpalm to build a mobile app based on our ideas and business needs.

SOLUTION

How did you find Simpalm?

Online Search

Why did you select Simpalm over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Simpalm were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We shared our ideas, early designs, and how our business works day to day. Simpalm helped shape the app flow, user experience, and overall structure. They handled user login, core features, backend connections, and made sure everything worked securely and smoothly.

The app supports internal workflows and user actions and is built in a way that we can grow it over time. They didn’t just build what we asked for, they helped us think through how it should actually work in real life.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project is still in progress so we don’t have final numbers yet. That said, the quality of the work has been strong. They took time to understand our business and ask the right questions. That gave us confidence and made it easy to trust their decisions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management has been very organized. We use shared folders for files and designs and meet regularly to stay aligned. Communication is clear and consistent. They respect timelines, respond quickly, and are transparent when something needs to be discussed. Things move fast, but never feel rushed or sloppy.

What was your primary form of communication with Simpalm?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They listen. They don’t talk over you or push their own agenda. They care about getting it right and seeing the full picture. It feels like working with a partner, not a vendor. There’s mutual respect, and that makes a big difference.

Are there any areas for improvement or something Simpalm could have done differently?

Nothing specific comes to mind. The experience has been positive so far.

BACKGROUND

Please describe your company and position.

I am the CEO of Stitch Workflow

Describe what your company does in a single sentence.

Stitch Workflow is a SaaS platform that automates and streamlines accounts receivable, invoicing, and payment processes for staffing agencies to accelerate cash flow and reduce billing errors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Simpalm to accomplish?

• We hired Simpalm to design and build Stitch Workflow, a SaaS platform focused on accounts receivable and invoicing for staffing agencies and EORs.

SOLUTION

How did you find Simpalm?

Referral

Why did you select Simpalm over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Simpalm were assigned to this project?

4

Describe the scope of work in detail. Please include a summary of key deliverables.

Simpalm worked on the core platform, including the main product, admin dashboard, and reporting tools. They also helped us think through automation, workflows, and data accuracy, which are critical to our business. They supported us from early scoping through development and launch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The platform is live and customers are using it. Invoice accuracy has improved and billing workflows are smoother.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication was clear and consistent. We worked with a US-based PM and deliverables were handled on time.

What was your primary form of communication with Simpalm?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They understood our business needs and helped shape the product, not just build it.

Are there any areas for improvement or something Simpalm could have done differently?

No major issues. They were responsive and flexible when changes came up.

BACKGROUND

Please describe your company and position.

I am the Founder of Medical Rejuvenation Solutions

Describe what your company does in a single sentence.

Medical Rejuvenation Solutions provides medically supervised weight-loss programs and platelet-rich plasma (PRP) injections, offering personalized treatment plans aimed at weight management and pain or tissue-repair support.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Simpalm to accomplish?

• We hired Simpalm to rebuild our apps so we could connect client ordering and delivery in a smoother way. We needed something stable that could also support us as we plan to take our service to a global level.

SOLUTION

How did you find Simpalm?

Referral

Why did you select Simpalm over others?

• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Simpalm were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We gave them our wireframes, screens, and flowcharts. They handled the full redesign of the app, fixed the compliance issues we had, updated the user flow, and did the testing to make sure everything worked righ

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new app works well and meets all the goals we set for this phase. We are happy with the results and ready for the next part of the project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was easy. They communicated well, worked fast, and responded quickly whenever we needed changes.

What was your primary form of communication with Simpalm?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their patience stood out. We made several changes during the rebuild, and they stayed calm and clear the whole time. They also gave us helpful advice for future updates.

Are there any areas for improvement or something Simpalm could have done differently?

No, we had a smooth experience. We would gladly recommend them to others.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Grudi

Describe what your company does in a single sentence.

Grudi Associates provides managed mobility, telecom and IT services to help businesses optimize their communication infrastructure, cut costs, and focus on their core operations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Simpalm to accomplish?

• We needed an Android app that helped our team share info and work together better. Our old process took too long and we wanted something simple that fit the way we operate at Grudi.

SOLUTION

How did you find Simpalm?

Online Search

Why did you select Simpalm over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Simpalm were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Simpalm built a basic Android app for us. They helped with the design, the screens, and the main features we needed like updates, file sharing, and simple tracking. They also gave us an admin area so we could manage things ourselves. It was a smaller project, and we asked them to keep it pretty focused.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The app design came out very clean and easy to use. Our team started using it right away, and it helped us move information faster inside the company, which is what we wanted.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We mostly talked through email and WhatsApp calls. I sent them pictures and examples of what I meant. They understood what we needed and were pretty good about staying on schedule. If we asked for changes, they made room for them.

What was your primary form of communication with Simpalm?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They gave us good work for the budget we had. They didn’t try to overbuild anything; they kept it simple and stuck to what we needed.

Are there any areas for improvement or something Simpalm could have done differently?

I would have liked clearer time estimates. Some parts took longer than I first expected.