SEO Brand

BACKGROUND

Introduce your business and what you do there.

I am the CEO and founder of SpringBase Media, a digital media agency. We have developed different brands, for which we manage both the marketing and infrastructure. We also work as a consultancy to assist companies with lead generation and marketing infrastructure. We’ve been a great conduit in matching clients with services. I’ve been running this business since 2013, and I previously owned and managed a print media company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?

We were looking for development and a lead partner for a project called Wines by Wives. We needed a firm that really understood SEO [search engine optimization]. It was a project that we couldn’t take on alone.

SOLUTION

What was the scope of their involvement?

The project involved a celebrity wine club based on reality television stars. We teamed up with NBC and Bravo, and we engaged SEO Brand to create and develop the site while understanding the SEO from the beginning of development.

SEO Brand was involved from the inception. They managed the design and worked with one of my project managers on the development. We first had an in-person meeting to work through the wireframes together. I believe SEO Brand's insight was key to developing it properly. I wanted to ensure the SEO aspects were incorporated into the website from the start. SEO Brand was part of the flow in the user experience, and that was important to me.

When SEO Brand was building the site, we started with the SEO and PPC [pay-per-click] strategy. SEO Brand then executed that strategy as we continued to build the site.

SEO Brand also helped us with an online lead generation strategy. They helped develop strategic partnerships and worked with blogger networks. SEO Brand nurtured those relationships. They put together display advertisements and campaigns for use in driving lead generation.

We tapped into their resources and ideas to take the project from an idea to a functional e-commerce web presence.

How did you come to work with SEO Brand?

I met SEO Brand's CEO at various industry shows, and we kept running into each other. He is really an expert in the space. We were introduced through a mutual colleague. We started talking and saw where we could collaborate.

How much have you invested with SEO Brand?

Over the years, we’ve probably spent over $250,000 with SEO Brand.

What is the status of this engagement?

The Wine by Wives began in 2012 or 2013. Although that project is complete, we still collaborate with SEO Brand on other work. They’re a great foundational company, and we continue to drive referrals and business to them on a regular basis.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

The success was amazing. SEO Brand was responsible for a lot of what we were doing online. We built the project from zero to $60,000–75,000 a month in revenue for 28–36 months before we decided to sell the property. SEO Brand generated close to $1 million for us with this project.

Our traffic went from zero users to over 1,000 engaged, regular customers. Our page views were 150,000 to 200,000 per month due to their involvement.

How did SEO Brand perform from a project management standpoint?

The project management was great. Their CEO and his partner managed their team. They had a project manager who worked with our internal project manager. They had multiple offices and individuals interfacing with our group. We had weekly conference calls and Skype calls. We were very satisfied with the continued communication. As the owner, he was deeply engaged in the project with me, and that high level of communication was great. He disseminated it to his team, who interfaced with our team. I think that was very effective.

What did you find most impressive about SEO Brand?

Their communication skills and the way they approach a project are very detail-oriented. This created a level of comfortability for me. I knew that the information I shared, and the things I wanted, were not only being heard but were being documented properly. SEO Brand's communication skills, the ability to detail out a process, and then execute, have been extremely important to me.

Are there any areas SEO Brand could improve?

No. I’m impressed with their work. SEO Brand should continue to enhance what they currently do well.

BACKGROUND

Introduce your business and what you do there.

We are a traditional marketing agency specializing in advertising and promotion using print advertising and promotional products. We have done some work in digital.

I’m one of the principals.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?

We wanted to help meet our clients’ needs in the digital space.

SOLUTION

What was the scope of their involvement?

They help us with SEO [search engine optimization], PPC [pay-per-click] and social media. We define the objectives with our client and they build the strategies and then implement them. They work very closely with us and the client.

How did you come to work with SEO Brand?

They came as a referral from another company that we worked with. They did some small projects which were very successful and then we had them work on some larger products.

How much have you invested with SEO Brand?

We spend over $150,000 with them during a typical year.

What is the status of this engagement?

We started working with them around 2010 and the work is still ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Both we and the clients have been satisfied with the results. We tell the clients that if they’re not getting the analytics they want, they can stop the project but so far that hasn’t happened. We’re working with a banking client now doing a targeted campaign. The company did some SEO and PPC before we introduced them to SEO Brand. The project just launched and their sales have increased dramatically.

How did SEO Brand perform from a project management standpoint?

We’ve been very impressed with their project management. Their communication has always been strong through Skype, email, or text. We’ve never had any issue getting things done, making changes or getting campaigns launched. They always move quicker than our clients do. We’re never waiting for them.

Are there any areas SEO Brand could improve?

We meet with the CEO because he’s local to us, but it would be nice to meet with the team more.

What tips or recommendations could you share that might increase the likelihood of success with SEO Brand?

I typically tell our clients that SEO Brand are experts in the space. They are able to supply the analytics to see the success or failure of the campaign. My advice is to trust them and you will get good results.

BACKGROUND

Introduce your business and what you do there.

We are a group consisting of 3 funeral homes. I am the owner and manager of all operations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?

We have gone through a period of trying to press growth and acquire more places. The quickest way of getting there was by expanding the customer base of the places we already had, and we aimed to do that through lead generation.

SOLUTION

What was the scope of their involvement?

SEO Brand has worked closely with our sales team. We have discussed other marketing avenues, but our marketing work was mainly SEO, lead generation, and some tweaking on our website. We initially used other companies for this work, but even though SEO Brand didn't design our website, they were able to fix any existing problems within half an hour.

How did you come to work with SEO Brand?

I found SEO Brand through word of mouth. Their principal lives in our township, and it turned out that our wives knew each other, and he had done some work for another advertising company I collaborated with. I talked with him about our lead generation opportunities, discussed costs, and continued from there.

How much have you invested with SEO Brand?

Our costs fluctuate, but the average is around $2,500 per month at a minimum.

What is the status of this engagement?

We started working with SEO Brand 3-4 years ago, and have an ongoing relationship.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

My only complaint is that I didn't start the work with SEO Brand earlier. I wish they would have built the backend and front-end of my site as well, but we will eventually come to that point.

The sales team has been satisfied. Anytime we need leads, SEO Brand is generating them. There is no lack of work for our company, but there used to be in the past.

How did SEO Brand perform from a project management standpoint?

It's impressive to me how quickly everyone gets back to us, and that they're able to fix our problems as if they had created them.

What did you find most impressive about SEO Brand?

There are many people who don't know a lot about the internet, and I put myself in that group. It's good to have a partner whom we can trust, and who deals with us quickly and efficiently.

Are there any areas SEO Brand could improve?

We're all improving, but I wouldn't know what to tell SEO Brand to improve.

What tips or recommendations could you share that might increase the likelihood of success with SEO Brand?

They should turn the work over to SEO Brand as quickly as possible.

BACKGROUND

Introduce your business and what you do there.

I’m a partner at a law firm in southeast Pennsylvania.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?

My reason for associating with SEO Brand is because we are in a competitive small and mid-size market in southeast Pennsylvania, suburban Philadelphia. There’s a 5-county surrounding area that relies almost entirely on word of mouth referral to build a client base. We are in a world now where faceless people from time to time use the Internet in a nameless, faceless way to comment on your business. It can make or break an opportunity for you. SEO Brand provides backup support and services in that regard. 

SOLUTION

What was the scope of their involvement?

We use SEO Brand for 2 reasons: for lead-based client referral generation and reputation management. They’ve also assisted with social media and web design.

How did you come to work with SEO Brand?

I believe I was referred to them either through someone I knew or through meeting their CEO and president. He and I discussed what my needs were and what his business was about. Quite frankly, he’s impressive. It doesn’t take much work to figure out that he knows what he’s doing.

How much have you invested with SEO Brand?

My cost structure with them is maybe $2,000 to $2,500 a month, sometimes more, sometimes less. We use them on an as-needed basis.

What is the status of this engagement?

We have an ongoing relationship. I’ve been using them for years, but I can't tell you specifically how long it’s been.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

I can't quantify how much or how little of a bottom line they provide; it’s multi-faceted. But my satisfaction level is tremendous—I enjoy having them as a kickstand for me and my firm. They’re something I lean on. I know they’re there if a situation calls for me to have to use their services. They provide constant guidance for us throughout their work. They know what they’re doing, they know their product, and they know the technology. I don't, that’s why I rely on them.

How did SEO Brand perform from a project management standpoint?

I think their most competitive advantages are their intellect and experience. SEO Brand attacks issues head on. They’re very solutions-based and creative in trying to navigate through situations. They’re easy to work with because they explain things in terms I can understand.

What did you find most impressive about SEO Brand?

They’re powerful both in their resources and their knowledge. For instance, we’ve taken on a notorious case in our region and SEO Brand has assisted us in letting the community know who we are and what we do. They’re involved, talented, bright and resourceful. SEO Brand is an outstanding resource.

Are there any areas SEO Brand could improve?

Not that I can think of. If I thought they needed improvement, I wouldn't use SEO Brand.

What tips or recommendations could you share that might increase the likelihood of success with SEO Brand?

If there were a suggestion I could give a client, it would be to take advantage of the level of personal attention they offer. That’s why you go with SEO Brand. They’re interested in doing what you need to do, that’s why I've stayed with them.

BACKGROUND

I started a medical devices firm in Canada in 2004. We sell medical devices online and with a traveling sales team. We get 80 percent of our sales through our e-commerce website and 20 percent in person. I am the CEO and chief visionary. I am responsible for running the business, marketing, and strategy.

OPPORTUNITY / CHALLENGE

I wanted to improve my online presence and also move into the United States market to grow sales. I needed an online marketing partner to improve my website and marketing presence online. My goal was to save money on salespeople and overhead and move the business to be mostly e-commerce.

SOLUTION

SEO Brand began working with me in 2004 when our business started. We were just operating in Canada at that time and needed to grow sales through SEO, PPC, and Facebook advertising.

SEO Brand has worked with us for more than 12 years to grow online sales through a variety of methods. We also moved the business away from using traditional sales methods, and we now concentrate on online sales.

We were able to enter the U.S. market despite heavy regulations. SEO Brand helped market us in the United States and abroad. I have no plans to stop working with SEO Brand in the future.

RESULTS & FEEDBACK

SEO Brand is invaluable to my business. I owe them everything. I have no complaints whatsoever and love their work. I can't precisely measure the ROI [return on investment] on SEO Brand, but I know it's highly positive. They are extremely responsive and knowledgeable. I highly recommend them to everyone. I suggest future clients put all their trust in SEO Brand. They won't be disappointed. 

BACKGROUND

Introduce your business and what you do there.

We operate a website for distributor and retail tours. We sell high-hand tourism packages online. I am the chief executive officer and founder of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?

We needed to rebuild and redesign our website. We would like to sell more of our services online.

SOLUTION

What was the scope of their involvement?

SEO Brand provided consultation for us on web design and development technologies like Magento, as well as SEO [search engine optimization]. After that, SEO Brand handled everything, including design and development, as well as running our SEO, pay-per-click, and social media campaigns.

The designs proposed by SEO Brand have only required minor work on our end. They've been able to understand our requirements easily.

SEO Brand has some very good strategy consultants who've kept us on top of online marketing offerings like retargeting. We're currently working with them on this. Our niche relies on customers buying products based on the pictures they see.

How did you come to work with SEO Brand?

I made some research on Google for SEO firms. I reviewed a few companies based on the kinds of services that they could offer and who their customers were, and sent some proposal requests. I've received a large variety of offers in terms of price, depending on the services offered. After receiving some quotations, I interviewed some candidates and chose SEO Brand.

How much have you invested with SEO Brand?

The cost of SEO Brand's services is around $3,000 per month. Our budget varies depending on the season.

What is the status of this engagement?

We started working with SEO Brand in October 2015. Because we've been satisfied with their services, we've given SEO Brand some additional SEO and social media work.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

SEO Brand has managed to place us in the top positions for our market keywords. We wanted to see a return-on-investment for our promotional work, but we expected that building our brand would take 2-3 years. We've been more than satisfied with the progress made over the last year. We broke even after the first 3 months of working with SEO Brand, after which our SEO and pay-per-click work became profitable. SEO Brand has done a lot of research in order to ensure that we're targeting our buyers specifically.

I estimate that we've seen a 250% return-on-investment for our marketing budget.

How did SEO Brand perform from a project management standpoint?

I've appreciated the customer service offered by SEO Brand. Anytime I needed something, I could contact SEO Brand over Skype and have them answer right away. It can be frustrating to run a business website, but having answers in less than an hour from them has been incredible.  

What did you find most impressive about SEO Brand?

SEO Brand's customer service is fantastic.

Are there any areas SEO Brand could improve?

SEO Brand's work has been top-of-the-line. They've offered us exactly what we needed, so I don't see how they could improve. SEO Brand is not the least expensive company out there, but we've preferred to pay a little more in order to have better-quality services.

What tips or recommendations could you share that might increase the likelihood of success with SEO Brand?

I advise clients to make sure that they offer SEO Brand all the information needed for them to develop a strategy.

BACKGROUND

Introduce your business and what you do there.

I am the managing director and a partner of an import distributor with our own brand. We're an online and land-based company selling specialized capsules and machines. We do so via online venues and retailers in Canada and—hopefully soon—the US. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?

Our whole website needed a revamp. For example, we wanted to make our shopping carts as easy to use as possible. We also wanted to create a middleware software which would allow us to easily integrate with third-party vendors.

SOLUTION

What was the scope of their involvement?

SEO Brand has provided software development. They're now helping us gain higher rankings on Amazon.

How did you come to work with SEO Brand?

Our general manager was involved in the selection process. We narrowed the search down to 3 companies, out of which SEO Brand won the bid.

How much have you invested with SEO Brand?

The cost of SEO Brand's services was within the 6-figure range for the first year. It has come down to 4 figures currently.

What is the status of this engagement?

We started working with SEO Brand around February 2016, and have an ongoing relationship.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

So far, the work's been successful. We are now able to scale our operations to 5-6 times our normal sales volume. We have reduced our staff by about 80%, from 10 to 2 people, because of the automated processes implemented by SEO Brand. We've saved money and our sales are growing.

How did SEO Brand perform from a project management standpoint?

I am very satisfied with SEO Brand's communication skills. They're very responsive.

What did you find most impressive about SEO Brand?

We continue to deal with SEO Brand monthly, so that's a good sign. 

Are there any areas SEO Brand could improve?

I have nothing negative to say about SEO Brand so far.

What tips or recommendations could you share that might increase the likelihood of success with SEO Brand?

Clients need to make sure that they have all of their specifications ready. Any change will come with extra fees, which shouldn't be surprising.

BACKGROUND

Introduce your business and what you do there.

We are a foreign-exchange trading company competing against different brokerages and banks.

I am the managing director of our company's Quebec and Eastern Canadian presence.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?

We wanted to gain more brand recognition. Since we advise clients on hedge strategies, they need to have confidence in our group. We don't have a huge budget but we're trying to maximize it by using SEO Brand.

SOLUTION

What was the scope of their involvement?

SEO Brand has provided SEO work, branding, and media-buying, as well as Google and Facebook pay-per-click. We're used to the cold-calling model but we've realized that clients are also coming to us now for information on products and services. They want to understand what we do and how we can compete with banks. Working with SEO Brand has brought cost savings and an image improvement. Having clients call us with a good understanding of what our company is has been a huge help for our sales team.

How did you come to work with SEO Brand?

I also did some online research, but a friend had dealt with SEO Brand and told me that they could take our project from A to Z. I've been extremely happy with their service and professionalism.

How much have you invested with SEO Brand?

We spend between $4,000 and $4,500 per month on SEO Brand's services. I initially approved a $75,000 budget for SEO Brand, but they proposed starting out smaller and getting a feel of what worked and what didn't.

What is the status of this engagement?

We started working with SEO Brand in November 2015. The work is ongoing. I'm planning to push SEO Brand's services to our worldwide offices. The work needs to be consistent, but I feel that continuing for another 3 to 4 years will bring us a lot of brand recognition. People will start seeing who we are and what we do. That is the most important factor in our business, especially when working with commercial clients.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

The results are coming in, even though we haven't spent a huge amount of money yet. We still need to call clients, but we've gotten many incoming calls as a result of SEO Brand's work. For example, one of my cold-callers has been getting much more responsive and knowledgeable clients. They're talking with and engaging him, which I find to be important.

We're up from last year by 45% in terms of new accounts signed. We're closing more accounts using fewer employees. We're able to capture and find the calls we're receiving, which are not leads but actual clients. They bring in recurring revenue, so it's more than a one-time deal for us. If we're able to generate $20,000 per year for a client, for example, we'll be able to keep them for up to 7 years. Our turnover is very low, so it's great to also reduce costs around getting new clients.

How did SEO Brand perform from a project management standpoint?

I'm IT-illiterate, so I didn't actually know how companies of this kind worked or if I should hire an internal resource. SEO Brand stood by my side, building a plan and explaining what would or wouldn't work. They've held my hand from start to finish.

What did you find most impressive about SEO Brand?

Even though I gave SEO Brand a bigger budget, they were always under budget or wanted to spend less money than initially approved. By SEO Brand not trying to overcharge me, I knew that I could trust them. I've been satisfied enough to recommend SEO Brand to one of our clients.

Are there any areas SEO Brand could improve?

None. I don't have a comparison point, but SEO Brand has been very professional and responsive.

What tips or recommendations could you share that might increase the likelihood of success with SEO Brand?

I advise clients to give SEO Brand a call and have the company explain their strategy.

BACKGROUND

Introduce your business and what you do there.

We are an e-commerce direct seller of supplements for the health and beauty spaces. I am the managing partner of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?

In order to generate sales, we wanted to gain more traffic and qualified leads for the website.

SOLUTION

What was the scope of their involvement?

SEO Brand has helped with all the marketing aspects of our site, including SEO. They optimized the website itself for that. SEO Brand provided insights into our pay-per-click campaigns and helped improve our business as a whole.

How did you come to work with SEO Brand?

We attend different conferences, so I've been able to speak with many marketing agencies like SEO Brand. I liked what they had to offer. Instead of just offering PPC or email marketing, SEO Brand provided a more all-encompassing service. SEO Brand will help with every aspect of a business in order to increase its ROI.

How much have you invested with SEO Brand?

This is confidential.

What is the status of this engagement?

We started working with SEO Brand at the end of 2015, and have an ongoing relationship.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

The proof is in the numbers. Thanks to our collaboration with SEO Brand, we saw a 10% to 15% increase in sales. This was pretty much what we were looking for when we hired a company like SEO Brand.

What did you find most impressive about SEO Brand?

I've liked SEO Brand's responsiveness. It was nice to talk to a company that actually understood my needs. When our company encounters any problem, SEO Brand has pretty much dealt with it before for other clients.

Are there any areas SEO Brand could improve?

Not in my opinion.

What tips or recommendations could you share that might increase the likelihood of success with SEO Brand?

I advise clients to tell SEO Brand everything. They need to be completely transparent about where they're bleeding, what their aches and pains are, and what needs to be done.

BACKGROUND

Introduce your business and what you do there.

We're a multifaceted multimedia production company specializing in television production of commercial content, web content, documentaries, and films on personal subjects and for archival purposes, working with companies and corporations. We have an entertainment division performing jazz throughout Delaware Valley. Our company has been around for 11 years.

I am the owner.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?

Right now, we're focusing on the music career of my trio and quartet, getting performance dates throughout the area. Understanding how to get the word out is not an easy formula anymore. In the past, we were able to make some cold call canvassing and spread a message through fliers or TV and radio commercials. With social media and Google searches, the Yellow Pages approach is pretty much history.

SOLUTION

What was the scope of their involvement?

Along with getting our name out there, SEO Brand has educated me and a few other people in the company around how the process works. SEO Brand has helped us get more bookings, which are the spine of our company, but they've also worked on art direction and strategies, laying everything out for us in simple terms.

Three years ago, we were trying to develop an online program for teenagers. It was a social media site similar to Facebook, but with a specific demographic target of 10-15 year-olds, and which circled around music, dancing, and social incidences specific to teenagers. SEO Brand helped us strategize our approach for that demographic, while also creating much of the site's artwork. At that time, making someone's name known through social media was a new concept. SEO Brand covered a lot with that particular project, helping us in many different departments.  

How did you come to work with SEO Brand?

I found out about SEO Brand through a PR associate of a local cable channel in the Philadelphia area. They introduced me to one of the head people of SEO Brand, and after meeting with him, I could instantly tell that he had a lot of experience and knowledge in SEO. I liked his style, creativity, and excitement about the project. When first meeting someone in a business context, it's sometimes possible to tell if they're interested in their own benefit, rather than actually being excited about the project. SEO Brand's contact wanted to become a part of our team.

How much have you invested with SEO Brand?

The cost of SEO Brand's services has been between $30,000 and $50,000 per year, conservatively. We were in a transition phase a couple of years ago, so our work with SEO Brand didn't have as much depth for that period.

What is the status of this engagement?

We started working with SEO Brand in 2010, and have worked on different facets of the business throughout those years.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

I am very particular about presentation and art direction. While developing our dancing site, SEO Brand mentioned the different artists whom they use for website design. We had a meeting with a potential investor, and before it took place, we got together with SEO Brand's team to see the artwork. It was beyond what I imagined: exciting and spot-on in terms of what we were trying to get across with our brand. I remember that vividly, as being the height of our relationship with SEO Brand.

If someone googles "documentary films", our name will come up first.

How did SEO Brand perform from a project management standpoint?

We receive regular check-up calls from SEO Brand's team, in order to see how we're doing. We can also call them with any question about driving audiences towards certain projects. SEO Brand was always there for us, and the communication level and handholding was unlike any other company I've dealt with. SEO Brand's team is hands-on, knowledgeable, and there is a good business bedside manner on their part.

What did you find most impressive about SEO Brand?

When people think of SEO companies, they don't consider the creative work which goes into that, and mostly associate the process with computers, and a techy, geeky approach. Older clients, especially, will look more at the numbers. SEO Brand is more of a combination of an SEO advertising company, a website developer, and an art department, all in one. Each one of those departments is very strong, which is why I think SEO Brand stands out from other companies in this field. People in their staff have a good understanding of the work and are extremely creative.

Are there any areas SEO Brand could improve?

SEO Brand could probably answer this better than me, given that they have a closer relationship with the business. As a client, I can't think of anything.

What tips or recommendations could you share that might increase the likelihood of success with SEO Brand?

Clients shouldn't be afraid to ask questions. This tends to happen when people are afraid of coming across as not knowing something. I'm not this type of business person, and SEO Brand has taken the time, even meeting with me at the last minute, in order to explain certain projects. SEO Brand understands that there is a lack of knowledge in this field and they have the right people to provide the handholding which goes along with this process. Especially when spending significant money for results, there needs to be someone making sure that you understand what's going on.