# Salt & Fuessel Salt & Fuessel Reviews (15), Pricing, Services & Verified Ratings - Premier Verified - 4.8 out of 5 average review rating - 2 connections joined Salt & Fuessel's Network [Visit Website](https://www.saltandfuessel.com.au/?utm_source=clutch.co&utm_medium=referral&utm_campaign=directory) [Get a Custom Proposal](https://clutch.co/profile/salt-fuessel) **Laser-focused on one thing: delivering results.** We are Salt & Fuessel – a digital performance agency based in Melbourne. We specialise in creating high-converting websites and digital campaigns that drive measurable growth. Our team combines user research, UX design, and data-driven marketing to deliver tailored solutions across SEO, Google Ads, social media, and email. With a strong focus on ROI, we’ve helped brands like Suzuki, Swisse, and Australia Post achieve real business results. Whether you’re after a custom-built website or a performance marketing strategy, we’re here to make it happen. ## Company Information - Minimum project size: $1,000+ - Hourly rate: $100 - $149 - Number of employees: 10 - 49 - 1 Locations: - South Yarra, Australia (Headquarters) - Founded in 2013 ## Services, Focus Areas, Industries, and Clients ### Service Lines - 25% Pay Per Click - 25% Search Engine Optimization - 25% Web Development - 15% UX/UI Design - 10% Social Media Marketing ### Focus Areas - Application Platforms: - 100% Other app platform - CMS Focus: - 100% WordPress CMS - Platform SEO Focus: - 60% WordPress SEO - 40% Shopify SEO - PPC Focus: - 50% Google Adwords - 25% Display Advertising - 25% Retargeting Advertising - Programming & Scripting: - 50% PHP - 20% JavaScript - 20% Other programming & scripting languages - 10% HTML5 - User Experience Focus: - 50% Usability Testing - 35% User Research - 15% UX Strategy - Social Media Focus: - 25% Facebook Advertising - 25% Instagram Advertising - 25% LinkedIn Advertising - 25% Tik Tok Advertising - SEO Focus: - 20% On site optimization - 20% Technical SEO - 15% Content development - 15% Generative Engine Optimization - 15% Local search - 15% Website Migration ### Industries - 10% Construction - 20% Business services - 20% eCommerce - 10% Legal - 15% Other industries - 10% Insurance - 15% Home Services ### Clients - 80% Small Business (<$10M) - 20% Midmarket ($10M - $1B) ## Pricing Snapshot Average rating for cost based on this provider's reviews: 4.8 out of 5 **What Clients Have Said** *(This summary is based on verified Clutch reviews.)*: Salt & Fuessel offers competitive pricing, with project investments ranging from $3,000 to over $100,000 AUD. Clients emphasize high value for cost, with many reporting significant growth in leads and traffic, making them a strong choice for digital marketing services. **Most Common Project Size**: $10,000 to $49,000 based on 11 reviews *(Pricing information for this provider is based on reviews where the project size was available.)* ### Pricing by Service - Search Engine Optimization: $10,000 to $49,000 based on 10 reviews - Pay Per Click: $10,000 to $49,000 based on 7 reviews - Web Development: $10,000 to $49,000 based on 6 reviews - Social Media Marketing: Less than $10,000 based on 4 reviews - Web Design: $50,000 to $199,999 based on 3 reviews - UX/UI Design: $10,000 to $49,000 based on 1 review - Advertising: Confidential based on 1 review - Digital Strategy: Confidential based on 1 review - Other Digital Marketing: Confidential based on 1 review ### Packages Offered - Search Engine Optimization Packages — starting at $1,000/month ## Reviews Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews) ### Salt & Fuessel Review Insights Overall Review Rating: 4.8 - Quality: 4.8 - Schedule: 4.8 - Cost: 4.8 - Willing to Refer: 4.9 ### Top Mentions - Communicative (7 mentions) - Timely (7 mentions) - Easy to work with (3 mentions) - Great project management (3 mentions) - Proactive (3 mentions) - Collaborative (2 mentions) - Creative (2 mentions) - Flexible (2 mentions) - High-quality work (2 mentions) - Knowledgeable (2 mentions) - Results-oriented (2 mentions) - Accommodating (1 mentions) - Easy to reach (1 mentions) - Efficient (1 mentions) - Exceeds expectations (1 mentions) - Helpful (1 mentions) - Honest (1 mentions) - Openness (1 mentions) - Translate ideas into products (1 mentions) - Transparent (1 mentions) ### Review Highlights **Creative and Strategic Thinking** Salt & Fuessel impressed clients with their strategic input and creative solutions. Their ability to devise innovative strategies that deliver real results was a standout feature. **Outstanding SEO and PPC Results** Salt & Fuessel consistently delivered impressive SEO and PPC results, including a 70% increase in organic traffic and high-intent keyword rankings. Clients reported significant growth in leads and conversions, with some achieving a 12x ROAS. **Genuine Investment in Client Success** Clients noted Salt & Fuessel's genuine interest in their success, going beyond mere service delivery to actively contribute ideas and energy to client projects. **Impressive Technical Expertise** The team demonstrated technical prowess across various digital marketing disciplines, including web development, SEO, and Google Ads. Their ability to deliver tailored solutions was a key strength. **Comprehensive Service Offering** Salt & Fuessel's comprehensive range of services, from SEO to web development and digital marketing, provided clients with integrated solutions to meet diverse business needs. **Strong Client Relationships** Salt & Fuessel built strong relationships by understanding client needs and aligning their services accordingly. Their collaborative approach and dedication to client success were frequently highlighted. **Communication and Transparency** Clients appreciated the clear and transparent communication maintained by Salt & Fuessel. Regular updates and proactive engagement helped keep projects on track and clients informed. **Team Changes Handled Well** Although some clients experienced team member changes during projects, these were managed effectively, ensuring continuity and maintaining service quality. **Room for AI Innovation** One client suggested that Salt & Fuessel could further enhance their services by integrating more AI-driven solutions. This presents an opportunity for the company to expand its technological offerings. **Adaptability to Client Needs** Salt & Fuessel's flexibility in adjusting strategies and budgets based on client feedback and changing priorities was frequently noted as a positive aspect of their service. ### Salt & Fuessel Reviews #### SEM & SEO for Pet Care Company (Featured Review) **The Project** - Services: Pay Per Click, Search Engine Optimization, Web Development - Project size: $50,000 to $199,999 - Project length: Feb. 2019 - Ongoing **Project Summary**: Salt & Fuessel provides digital marketing services for a pet care company. The team handles SEM strategy, ad creation and management, SEO, WordPress and CRM development, and site maintenance. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Director of Marketing, Rest Your Paws - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Jun 4, 2025 **Feedback Summary**: Salt & Fuessel has helped the client achieve growth in organic traffic, leads, conversions, and phone calls. The team has decreased the cost-per-lead from Google Ads campaigns. Salt & Fuessel excels in account management, communication, project delivery, and technical and creative expertise. ""They have excellent account management, communication, and project delivery."" **BACKGROUND** Please describe your company and position.I am the Director of Marketing of Rest Your PawsDescribe what your company does in a single sentence.National in-home euthanasia and palliative care service for pets. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Salt & Fuessel to accomplish?Increase enquiries for in-home euthanasia and palliative pet care servicesImprove local search visibility across multiple suburbs and service areasDeliver a compassionate, high-converting digital experience for families **SOLUTION** How did you find Salt & Fuessel?Online SearchReferralWhy did you select Salt & Fuessel over others?Great culture fitGood value for costCompany values alignedHow many teammates from Salt & Fuessel were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Salt & Fuessel were asked to help grow our business from a small team of vets in NSW in 2019 to a national remote veterinary service with veterinarians in each state. They were tasked with SEM strategy, ad creation and management, GMB profiles, CRM integration, reporting and analytics of the above, WordPress and CRM development, SEO (strategy, content and optimisation) and site maintenance.  **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Growth in organic traffic to core service pages.Month-on-month increase in leads and conversions.Increased branded and non-branded traffic month-on-month.Increase in phone calls and form submissionsDecrease in cost-per-lead from Google Ads campaignsDescribe their project management. Did they deliver items on time? How did they respond to your needs?They have excellent account management, communication, and project delivery. The team is a delight to collaborate with, and results-driven while committed to on-time delivery.What was your primary form of communication with Salt & Fuessel?Virtual MeetingWhat did you find most impressive or unique about this company?Account management, technical expertise, creative solutions to unique business problemsAre there any areas for improvement or something Salt & Fuessel could have done differently?No --- #### SEO, PPC & Social Media Marketing for Education Center **The Project** - Services: Pay Per Click, Search Engine Optimization, Social Media Marketing - Project size: $50,000 to $199,999 - Project length: Jan. 2021 - Ongoing **Project Summary**: Salt & Fuessel provides ongoing SEO, PPC, and social media marketing for an education center. The team conducts keyword research, creates content and ads, and handles the client's social media marketing. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Groza Learning Center - Industry: Education - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Aug 29, 2025 **Feedback Summary**: Thanks to Salt & Fuessel's work, the client has seen a 70% increase in organic website traffic, resulting in more customers. The team provides timely, on-budget items and communicates effectively via email and WhatsApp. Salt & Fuessel's dedication and ability to go above and beyond are unique. ""They have an impeccable work record and consistently surpass our KPIs."" **BACKGROUND** Introduce your business and what you do there.I’m the CEO of Groza Learning Center. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Salt&Fuessel?We needed help with our SEO and Google Ads. **SOLUTION** What was the scope of their involvement?Salt & Fuessel provides SEO and Google Ads services. Initially, we provided them with information about our company, and the team created content and ads based on their expertise. Salt & Fuessel also conducts keyword research and sends it to us for approval. In addition to Google Ads, the team also helps us with Facebook Ads. Moreover, Salt & Fuessel provides social media marketing services for Facebook.What is the team composition?We usually work with 1–2 teammates from Salt & Fuessel, but they have a bigger team working on the project.How did you come to work with Salt & Fuessel?Someone from the entrepreneurial organization referred Salt & Fuessel to me.How much have you invested with them?We've invested more than $100,000.What is the status of this engagement?We started working together in January 2021, and the engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?We have biweekly KPIs with Salt & Fuessel, and they've performed excellently. We've seen a 70% increase in organic website traffic, which has led to an increase in our clientele. Overall, Salt & Fuessel's work has exceeded our expectations. Salt & Fuessel's CEO, Gabriel, has done an outstanding job.How did Salt & Fuessel perform from a project management standpoint?Salt & Fuessel delivers on time, within budget, and consistently goes above and beyond. We use email and WhatsApp to communicate.What did you find most impressive about them?Salt & Fuessel's dedication and ability to go above and beyond for us are impressive. They have an impeccable work record and consistently surpass our KPIs.Are there any areas they could improve?Salt & Fuessel could move their operations center closer to us.Do you have any advice for potential customers?Trust them. Salt & Fuessel does a great job and takes as much work off our plate as possible. The team is 100% hands-on and ensures that they manage everything without charging extra. Salt & Fuessel does impressive work. --- #### SEO, SMM Consulting & Web Rebuild for Function Center **The Project** - Services: Search Engine Optimization, Social Media Marketing, Web Development - Project size: Less than $10,000 - Project length: June 2023 - June 2025 **Project Summary**: Salt & Fuessel provided SEO, web development, and social media marketing services for a function center. The team rebuilt the client's website, created their Google Business Profile, and wrote blog posts. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Managing Director, Overnewton Castle - Industry: Hospitality & leisure - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Aug 28, 2025 **Feedback Summary**: Salt & Fuessel's work significantly improved the client's SEO rankings, with the client achieving first-page placement for highly competitive keywords. The team was highly committed, going above and beyond to deliver results within budget. Salt & Fuessel's advice was a hallmark of their performance. ""We definitely saw growth."" **BACKGROUND** Introduce your business and what you do there.I’m the managing director of Overnewton Castle, a function center. We have weddings, accommodation, high teas, and historical tours. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Salt & Fuessel?We needed help with SEO. **SOLUTION** What was the scope of their involvement?Salt & Fuessel provided SEO services. They performed research and discovery on our website and platforms, and worked out how we could get the best out of our website.The team did keyword research and created blog posts for our website. They helped us rebuild the backend of our website and set up a Google Business Profile for us. Salt & Fuessel assisted us with social media marketing and offered consulting and strategies.What is the team composition?We worked with 2–3 teammates from Salt & Fuessel. We had some team changes, but our primary contact handled the entire process.How did you come to work with Salt & Fuessel?Someone recommended Salt & Fuessel to us.How much have you invested with them?We spent less than $10,000.What is the status of this engagement?We worked together from June 2023 to June 2025. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?Salt & Fuessel gave us great advice and was fantastic in everything they offered us. They made a huge difference. We definitely saw growth. The toughest keyword was "weddings Melbourne" because the wedding industry is difficult, and Salt & Fuessel got us on the first page. They also got us on the first page for our high tees.How did Salt & Fuessel perform from a project management standpoint?Salt & Fuessel was always happy to try to work with our tight budget. The team even went above and beyond what our budget was, exceeding what they had initially budgeted. We had monthly Zoom meetings. We also used emails and phone calls. The team was fantastic, consistently obliging, and easy to contact.What did you find most impressive about them?Salt & Fuessel's commitment to helping us was impressive. We were in a different industry than they usually dealt with, but they were committed to helping us reach our goals. The value we obtained from Salt & Fuessel was worth our investment.Are there any areas they could improve?No, everything was fantastic. We'd continue working with Salt & Fuessel if we had the same business.Do you have any advice for potential customers?Be as open as possible and give Salt & Fuessel as much information as possible, even if you have big dreams and expectations, so that they can provide their best. --- #### SEO & PPC Services for Plumbing & Gasfitting Company **The Project** - Services: Pay Per Click, Search Engine Optimization - Project size: $10,000 to $49,999 - Project length: Dec. 2024 - Ongoing **Project Summary**: Salt & Fuessel leads a plumbing and gasfitting firm's SEO and PPC efforts. They execute targeted Google Ads campaigns, improve ad copy and landing pages, and optimize the client's Google Business Profile. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 4.5 - Cost: 4.0 - Willing to Refer: 4.0 **The Reviewer** Manager, Eastside plumbing - Industry: Plumbing - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Jun 17, 2025 **Feedback Summary**: Salt & Fuessel has helped the client increase leads from 10 to roughly 30 per week and boost the number of calls requesting larger project quotes. The team responds to the client's emails and accommodates their requests within 24 hours. They also always make sure to explain each change clearly. ""Their project management has been very responsive and flexible, allowing us to catch up more regularly."" **BACKGROUND** Please describe your company and position.I am the Manager of Eastside plumbingDescribe what your company does in a single sentence.We provide expert plumbing and gasfitting services across Melbourne, delivering reliable solutions for residential, commercial, and emergency needs. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Salt & Fuessel to accomplish?Improve local search rankings for key plumbing servicesReduced cost per enquiry through ongoing campaign optimisationIncreased call volume and quote requests directly through the website **SOLUTION** How did you find Salt & Fuessel?ReferralWhy did you select Salt & Fuessel over others?Took the time to explain what they were going to do in terms we could understandHow many teammates from Salt & Fuessel were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.The marketing campaign aimed to increase weekly leads from approximately 10 to 40 within 9 months. The focus was on reducing calls for smaller jobs while boosting the number of quoted work requests generated through Google Ads. Key activities included creating and optimizing targeted Google Ads campaigns to attract higher-value plumbing leads, improving ad copy and landing pages to encourage quote inquiries, and enhancing the Google My Business profile for better local visibility and customer engagement. Deliverables included increased qualified lead volume, a higher proportion of quote requests, ongoing Google Ads management, regular Google My Business updates, and monthly performance reports tracking lead quality and profile visibility. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Our leads have increased from 10 per week to roughly 30 per week and trending in the right direction.We are seeing an incline in the amount of calls requesting larger project quotes. Describe their project management. Did they deliver items on time? How did they respond to your needs?Their project management has been very responsive and flexible, allowing us to catch up more regularly whenever we needed to make additional changes. They consistently respond to emails on the same day and take action on all requests within 24 hours.What was your primary form of communication with Salt & Fuessel?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?What stood out most about this company was their flexibility to call meetings as needed and adjust budgets promptly. They take the time to clearly explain every change, ensuring we fully understand the impact—something previous marketing agencies never provided.Are there any areas for improvement or something Salt & Fuessel could have done differently?Overall the experience has been positive.  --- #### PPC, SEO & Web Redesign for Logistics Company **The Project** - Services: Pay Per Click, Search Engine Optimization, Web Design - Project size: $50,000 to $199,999 - Project length: May 2022 - Ongoing **Project Summary**: Salt & Fuessel provides SEO and PPC management services for a logistics company. The team has also redesigned the client's website, implemented a new logo, and defined the target market for the SEO campaign. **Review Rating**: 4.0 - Quality: 4.0 - Schedule: 4.0 - Cost: 4.0 - Willing to Refer: 4.0 **The Reviewer** Managing Director, Clarke Global Logistics - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Jun 12, 2025 **Feedback Summary**: Thanks to Salt & Fuessel's efforts, the client has experienced increased online presence, resulting in more leads and a lower cost per lead. The team is realistic about the results and timelines. Salt & Fuessel provides regular updates and follows up on new services that could benefit the client. ""Salt & Fuessel works differently, in a more personal and down-to-earth way."" **BACKGROUND** Introduce your business and what you do there.I'm the managing director of Clark Global Logistics. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Salt & Fuessel?We changed the business ownership, and one of the business partners left. We thought it was a good opportunity to refresh the website and invest heavily in marketing, SEO, and anything related to promoting the company’s new branding. **SOLUTION** What was the scope of their involvement?We've begun with the logo creation. We've outsourced the design of the new logo ourselves. Later, Salt & Fuessel and our team went through every page of the historical website to define what we wanted to change and keep. The old website was 10 years old, so we've added new subpages and created some things from scratch.Salt & Fuessel has also recreated the website. We've engaged them about what we wanted to change and achieve with the new design. The team has given us options with the cost.After launching the website, we've moved into managing SEO. We've defined the goals, costs, and the market we wanted to tackle first. We've also decided which market we no longer want to target. The SEO efforts started 3–6 months after the website launch.Salt & Fuessel has also advised us on Google Ads and put us in touch with ideas for social media and backlinks. The team has offered a pool of options to support and back up what we've been doing with SEO.What is the team composition?Three people from Salt & Fuessel are working with us on and off. We have a manager who is our primary contact. We also have another person who is above that manager.How did you come to work with Salt & Fuessel?I know one of the owners personally. I was reluctant because I didn't want to mix friendship with the professional. However, I felt I could separate the work side from my friendship. I stepped away and let the managers take care of the project like any regular client.We chose Salt & Fuessel from a pool of three companies. There was no single company we were trying to work with. Ultimately, we felt there was a better fit with Salt & Fuessel.How much have you invested with them?We spend around $3,000 AUD monthly on what they're doing. We also spend about $1,500 AUD per month on Google Ads. We've spent around $20,000 AUD on that process, which has covered the preparation and changes.What is the status of this engagement?We started working with them in May 2022, and the engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?Salt & Fuessel's work is good. We haven't had any major concerns or issues to address. The team follows up with us every quarter. We've noticed many more leads coming up and becoming secure jobs, and we have more online presence. People contact us by email or phone calls, and the click-through rate has increased. The cost per lead has also reduced.Salt & Fuessel keeps offering new services, and we decide whether we want to take them on or not. They always mention new services or things we can do differently. The team also tells us about areas we can tackle or new ones we want to take on.How did Salt & Fuessel perform from a project management standpoint?We don't use any project management tools. Our primary contact follows up on meetings and anything we must address with Salt & Fuessel. We get to know what's happening via their updates.What did you find most impressive about them?Salt & Fuessel works differently, in a more personal and down-to-earth way. Many SEO companies offer miracles overnight or crazy sales levels in weeks. Salt & Fuessel is more realistic. They tell us it's a working project and will take time. We won't see significant changes until probably over a year.Are there any areas they could improve?Salt & Fuessel needs to be more creative with AI. They're not falling behind, but it will be an opportunity or a problem, depending on how they take AI.Do you have any advice for potential customers?Salt & Fuessel isn't just an SEO or a marketing agency. There are many things the team does in-house, so we don't have one particular call, but about 30 in a month. We use the money to cover SEO, marketing, social media, Google reviews, and our own posts on social media. --- #### SEO, Web Design & Development for Freight Forwarder Co **The Project** - Services: Search Engine Optimization, Web Design, Web Development - Project size: $50,000 to $199,999 - Project length: Mar. 2021 - Ongoing **Project Summary**: Salt & Fuessel has redeveloped a WordPress website for a freight forwarder company. The team has worked on the site's design and development, HubSpot integration, SEO, and contact form data capture. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.5 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Marketing Manager, Magellan Logistics - Industry: Other industries - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Jun 11, 2025 **Feedback Summary**: The new website has increased the client's organic traffic by 20% and ROAS by 61%. Salt & Fuessel has provided a dedicated account manager, stayed within budget, and prioritized ROI. Overall, the team understands the client's business and has provided several tech options, pleasing the client. ""Overall, I’m really pleased with the service we get from Salt & Fuessel."" **BACKGROUND** Introduce your business and what you do there.I’m the marketing manager at Magellan Logistics, an international freight forwarder. We've been in business since 1997. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Salt & Fuessel?We hired Salt & Fuessel to redevelop our website. **SOLUTION** What was the scope of their involvement?Salt & Fuessel has redesigned our website from scratch. We initially borrowed some content from the old site, but we've used the project as an opportunity to evolve our brand language and move away from the generic look and feel that many of our competitors had on their digital presence. The team has also contributed to the design and development of the site.We use the website for data capture and have integrated HubSpot with it. We have a large number of contact forms at different points across the website for people to approach us with inquiries or requests for quotes. Users can also download additional content to allow us to capture their contact details. The site is WordPress-based.Salt & Fuessel also looks after our site hosting and web maintenance. We’ve engaged the team for ongoing SEO and SEM work.What is the team composition?We’ve worked with Gabriel and Richard - the co-founders, a project manager, Rebecca and another team members who handle the ongoing maintenance, development and SEO services.How did you come to work with Salt & Fuessel?I was working on a completely different project for a friend and wanted to set up a website for her. I asked my colleagues and people I’d worked with in the past for recommendations for a small—to medium-sized digital agency that could help us. I worked with Gabriel and the team to develop a site for a friend.When it came time to develop our own site, I was working with a different agency. I asked them to put forward a proposal for us, but it was unclear what strategic approach they were recommending, and the design response was way off.So, I went to Gabriel and asked him to give me a proposal for our site. Salt & Fuessel looked strategically at the ROI we could get from their approach.How much have you invested with them?We’ve spent over $100,000 AUD.What is the status of this engagement?We started working together in 2021, and the engagement is ongoing. We conduct a strategic review every six months and develop a strategy for how we’ll take it forward over the next half. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?We’ve observed a significant improvement in rankings with our key terms. Our return on ad spend for Q4 2024 is up 61%, and organic traffic is up 20%. We’ve added a bunch of different features, including a chatbot.How did Salt & Fuessel perform from a project management standpoint?We have a dedicated account manager and regular work-in-progress meetings where we discuss progress and manage any change of direction. Salt & Fuessel was very open to integrating HubSpot into the site and using various elements of the HubSpot tool to improve their own reporting. Besides, we have definitely stayed on budget.Moreover, we use Zoho for project management and have Google Meet meetings once a week. The rest of the time, we communicate via Zoho or email. We also use phone calls for urgent matters.What did you find most impressive about them?Salt & Fuessel is very commercially minded and understands that it’s about the ROI piece. Their processes are very transparent, and there’s one point of contact who knows the business. There’s visibility across the rest of the specialists within the team, including the strategic, SEO, and development specialists. Those people are available at points where it’s necessary.Furthermore, the team is knowledgeable about our business and our goals. They provide strategic input. There’s real ownership taken and responsibility for the work.Are there any areas they could improve?I can’t think of anything. We have a really open forum, and it’s easy to raise any concerns or have a conversation. Overall, I’m really pleased with the service we get from Salt & Fuessel.Do you have any advice for potential customers?Take advantage of Salt & Fuessel's different technological options. They’ll find a way through any problem. The team is very good at using technology and making it work for the client.Make it clear to them that you want an integrated service rather than a standalone pillar of your marketing activity. --- #### SEM & SEO for Pet Care Company **The Project** - Services: Pay Per Click, Search Engine Optimization, Web Development - Project size: $50,000 to $199,999 - Project length: Feb. 2019 - Ongoing **Project Summary**: Salt & Fuessel provides digital marketing services for a pet care company. The team handles SEM strategy, ad creation and management, SEO, WordPress and CRM development, and site maintenance. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Director of Marketing, Rest Your Paws - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Jun 4, 2025 **Feedback Summary**: Salt & Fuessel has helped the client achieve growth in organic traffic, leads, conversions, and phone calls. The team has decreased the cost-per-lead from Google Ads campaigns. Salt & Fuessel excels in account management, communication, project delivery, and technical and creative expertise. ""They have excellent account management, communication, and project delivery."" **BACKGROUND** Please describe your company and position.I am the Director of Marketing of Rest Your PawsDescribe what your company does in a single sentence.National in-home euthanasia and palliative care service for pets. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Salt & Fuessel to accomplish?Increase enquiries for in-home euthanasia and palliative pet care servicesImprove local search visibility across multiple suburbs and service areasDeliver a compassionate, high-converting digital experience for families **SOLUTION** How did you find Salt & Fuessel?Online SearchReferralWhy did you select Salt & Fuessel over others?Great culture fitGood value for costCompany values alignedHow many teammates from Salt & Fuessel were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Salt & Fuessel were asked to help grow our business from a small team of vets in NSW in 2019 to a national remote veterinary service with veterinarians in each state. They were tasked with SEM strategy, ad creation and management, GMB profiles, CRM integration, reporting and analytics of the above, WordPress and CRM development, SEO (strategy, content and optimisation) and site maintenance.  **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Growth in organic traffic to core service pages.Month-on-month increase in leads and conversions.Increased branded and non-branded traffic month-on-month.Increase in phone calls and form submissionsDecrease in cost-per-lead from Google Ads campaignsDescribe their project management. Did they deliver items on time? How did they respond to your needs?They have excellent account management, communication, and project delivery. The team is a delight to collaborate with, and results-driven while committed to on-time delivery.What was your primary form of communication with Salt & Fuessel?Virtual MeetingWhat did you find most impressive or unique about this company?Account management, technical expertise, creative solutions to unique business problemsAre there any areas for improvement or something Salt & Fuessel could have done differently?No --- #### SEO, Google Ads & UX/UI Design for Video Prod Company **The Project** - Services: Advertising, Search Engine Optimization, UX/UI Design - Project size: Confidential - Project length: Mar. 2023 - Ongoing **Project Summary**: Salt & Fuessel provides SEO, Google Ads, and UX/UI services for a video production company. The team conducts audits, implements SEO improvements, creates content, manages campaigns, and designs landing pages. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Founder, Punchy Digital Media - Industry: Advertising & marketing - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Apr 29, 2025 **Feedback Summary**: Salt & Fuessel has helped the client generate over 20 qualified leads per month, increase website traffic by 43%, and improve conversion rates. The team demonstrates strong project management, delivers work on time, maintains clear communication, and is highly responsive to the client's needs. "“We were very happy with the experience overall.”" **BACKGROUND** Please describe your company and position.I am the Founder of Punchy Digital MediaDescribe what your company does in a single sentence.Punchy Digital Media is an Australian video production company that specialises in creating animated explainer videos and corporate video content to help businesses communicate clearly and engage their audiences. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Salt & Fuessel to accomplish?Generate qualified leadsIncrease brand awarenessDrive website traffic **SOLUTION** How did you find Salt & Fuessel?Online SearchWhy did you select Salt & Fuessel over others?High ratingsPricing fit our budgetGreat culture fitGood value for costCompany values alignedHow many teammates from Salt & Fuessel were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Salt & Fuessel was engaged to improve Punchy Digital Media’s digital performance across key channels. The scope included: Search Engine Optimisation (SEO): Conducted a comprehensive audit of the websiteImplemented on-page SEO improvements including metadata, internal linking, and keyword optimisationCreated and optimised content targeting high-intent keywordsDeveloped a backlink strategy to improve domain authority Google Ads Management:Set up and managed targeted Google Ads campaigns across Search and Display networksDeveloped ad copy and A/B tested creative variationsOngoing campaign optimisation to improve click-through rates (CTR) and lower cost-per-lead (CPL) UX/UI Improvements:Performed a user experience audit of the site to identify friction pointsRefined the navigation structure and key user flows to improve engagementRedesigned high-impact landing pages to boost conversion ratesImplemented design and performance updates to enhance mobile usability  Key Deliverables:SEO audit report and monthly performance trackingGoogle Ads account setup and management reportsRevised website navigation and landing page designsContinuous optimisation recommendations based on user behaviour analytics **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?20+ qualified leads per month generated through improved SEO and targeted Google Ads43% Year-on-year increase in website traffic, driven by optimised content and advertising strategyImproved conversion rate through UX/UI enhancements and high-performing landing pagesStronger brand awareness, with increased recognition within the industry and greater visibility among prospective clients and companies Describe their project management. Did they deliver items on time? How did they respond to your needs?Salt & Fuessel demonstrated strong project management throughout the engagement.They consistently delivered work on time, maintained clear communication, and were highly responsive to our needs. Whether it was adjusting campaign strategies, refining UX elements, or providing updates, their team was proactive and adaptable, ensuring our priorities were always addressed promptly and professionally.What was your primary form of communication with Salt & Fuessel?In-Person MeetingVirtual MeetingWhat did you find most impressive or unique about this company?What impressed us most about Salt & Fuessel was their laser focus on delivering real results and their highly efficient approach to meetings. They respected our time, stayed outcomes-driven, and always kept discussions purposeful and action-oriented.Are there any areas for improvement or something Salt & Fuessel could have done differently?We were very happy with the experience overall. If anything, it would have been helpful to receive a few more proactive suggestions or ideas beyond the agreed scope, but that’s a very minor point in what was otherwise a smooth and productive partnership. --- #### SEO, PPC & Social Media Marketing for Construction Co. **The Project** - Services: Pay Per Click, Search Engine Optimization, Social Media Marketing - Project size: $10,000 to $49,999 - Project length: June 2021 - Jan. 2025 **Project Summary**: Salt & Fuessel provided digital marketing services for a construction company. The team worked on SEO, Google Ads and Google Shopping campaigns, and social media marketing on Facebook. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 4.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Director, Construction Co. - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Apr 23, 2025 **Feedback Summary**: Salt & Fuessel helped the client grow their leads, reaching 200 a month. The team showcased an impressive understanding of the client's business. Salt & Fuessel mostly delivered work on time and on budget. The team communicated through phone calls and meetings and collaborated via Google Docs. ""Their biggest strength was their understanding of our business."" **BACKGROUND** Introduce your business and what you do there.I'm the director of a construction company. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Salt & Fuessel?We needed help with digital marketing. **SOLUTION** What was the scope of their involvement?Salt & Fuessel provided us with digital marketing services, including SEO, PPC, and social media marketing. We started with a discovery phase and a 90-day strategic plan. For SEO, we worked together on keyword research. The team ran campaigns mostly on Google Ads and Google Shopping for PPC. For social media marketing, they helped us mostly with Facebook marketing.What is the team composition?We worked with a project manager, directors, and Bruce.How did you come to work with Salt & Fuessel?We found them through Google. Their offering was good, their pricing was correct, and they were nice to deal with.How much have you invested with them?We spent around $30,000–$50,000 AUD.What is the status of this engagement?We worked together from June 2021–February 2025. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?We started from zero and got about 200 leads a month, which we considered a great success.How did Salt & Fuessel perform from a project management standpoint?They mostly delivered on time and on budget and communicated well with us through phone calls. We had regular meetings and reviews to discuss the strategy and results, and we collaborated via Google Docs. What did you find most impressive about them?Their biggest strength was their understanding of our business.Are there any areas they could improve?They had to change some of the team members in the middle of the process. It wasn't ideal, but it worked out well.Do you have any advice for potential customers?Work with Salt & Fuessel and give them all your information so they can help you with your goals and what matters to you. Let them do their work. --- #### PPC, SEO & Development for Event Management Platform **The Project** - Services: Pay Per Click, Search Engine Optimization, Web Development - Project size: $10,000 to $49,999 - Project length: Jan. 2024 - Ongoing **Project Summary**: Salt & Fuessel has been hired by an event management platform to provide SEO, PPC, and conversion rate optimization services. The goal is to increase digital presence and generate leads. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Founder, Tinytix - Industry: Arts, entertainment & music - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Apr 22, 2025 **Feedback Summary**: Thanks to Salt & Fuessel's efforts, the client has seen a 430% increase in organic traffic, over 100 qualified leads via Google Ads, and a 62% reduction in cost per lead. The team is organized, communicative, and adaptive, and their genuine investment in the client's success is remarkable. ""They're super collaborative and easy to work with!"" **BACKGROUND** Please describe your company and position.I am the Founder of TinytixDescribe what your company does in a single sentence.TinyTix is an event management platform that helps organisers easily create, promote, and sell tickets to local and niche events across Australia. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Salt & Fuessel to accomplish?Generate leadsExpand reach nationwideGrow traffic **SOLUTION** How did you find Salt & Fuessel?ReferralWhy did you select Salt & Fuessel over others?Close to my geographic locationGreat culture fitGood value for costReferred to meCompany values alignedHow many teammates from Salt & Fuessel were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Salt & Fuessel was engaged by Tinytix to help grow its digital presence, generate consistent leads from event organizers, and expand its reach from a local ticketing solution to a nationwide event platform.Our strategy combined SEO, paid search (Google Ads), and conversion rate optimisation (CRO) to drive scalable and sustainable growth. Scope of Work & Services Delivered1. Search Engine Optimisation (SEO)We focused on improving visibility across Australia’s key metro and regional areas, driving organic traffic through high-intent keywords and improved technical performance.Key Deliverables:In-depth keyword research and intent mappingOn-page SEO optimisationLink buildingMonthly SEO performance reporting2. Google Ads Strategy (PPC)We launched and managed high-performing Google Ads campaigns to capture bottom-funnel leads from event organisers and drive awareness in new regions.Key Deliverables:Campaign and ad group strategy tailored to organiser intentAd copywriting, testing, and refinementGeo-targeting across metro and regional areasConversion tracking setup (form submissions and enquiries)Ongoing bid optimisation and budget managementMonthly performance reports with cost-per-lead analysis3. Conversion Rate Optimisation (CRO)With increased traffic flowing in, we worked on streamlining the user journey and increasing the percentage of visitors who converted into organiser leads or ticket buyers.Key Deliverables:UX review and heatmap analysis of key landing pagesConversion-focused redesign of event submission and enquiry formsTrust-building elements including organiser testimonials and reviewsAnalytics tracking of form drop-offs and improvements **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?430% increase in organic traffic100+ qualified leads generated monthly via Google Ads2.5x increase in event organiser sign-upsNational reach across all major Australian cities and 30+ regional areas62% reduction in cost per lead Describe their project management. Did they deliver items on time? How did they respond to your needs?Working with Salt & Fuessel felt like having an extension of our own team. They were super organised, communicative, and kept us in the loop. Every deliverable—from landing pages to ad campaigns—was delivered on time (often ahead of schedule), and they were quick to adapt based on our feedback or shifting priorities.They took the time to understand our goals and ensured everything they delivered aligned with our growth strategy. Whether jumping on a quick call to discuss ideas or sending easy-to-digest reports, the communication was always clear, friendly, and proactive.What was your primary form of communication with Salt & Fuessel?In-Person MeetingVirtual MeetingWhat did you find most impressive or unique about this company?What stood out most was how genuinely invested Salt & Fuessel was in our success. They didn’t just deliver a service—they brought ideas, energy, and a clear strategy that felt completely tailored to us. They're super collaborative and easy to work with!Are there any areas for improvement or something Salt & Fuessel could have done differently?One thing to note is that Salt & Fuessel definitely kept us on our toes — in a good way! You need to invest time and energy into the process to get the best results. It’s a true partnership, and while it takes commitment, the payoff is absolutely worth it. --- #### SEO & PPC Services for Plumbing & Drainage Company **The Project** - Services: Pay Per Click, Search Engine Optimization, Web Development - Project size: Confidential - Project length: Feb. 2023 - Ongoing **Project Summary**: Salt & Fuessel provides SEO and PPC services for a plumbing and drainage company. The team aims to improve the client's inbound lead generation and local search visibility and develop a high-converting website. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** General Manager, Drain Fixers - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Jun 10, 2025 **Feedback Summary**: Thanks to Salt & Fuessel's help, the client has started ranking on the first page for over 20 high-intent keywords and achieved a 12x ROAS from their ads. The team sets goals clearly and touches base regularly to ensure everyone stays in sync. Their communication and follow-through stand out. ""They have strong communication and are able to meet targets."" **BACKGROUND** Please describe your company and position.I am the General Manager of Drain FixersDescribe what your company does in a single sentence.We are a specialist plumbing and drainage company **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Salt & Fuessel to accomplish?Increase inbound lead generation through digital channelsImprove local search visibility in competitive pipe relining servicesDevelop a high-converting website to support growth in Melbourne and regional areas **SOLUTION** How did you find Salt & Fuessel?Online SearchWhy did you select Salt & Fuessel over others?High ratingsPricing fit our budgetHow many teammates from Salt & Fuessel were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Targeted SEO and PPC to create leads for sewer and stormwater drain rehabilitation. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Local SEO improvement: Ranked on page 1 for 20+ high-intent keywords in targeted suburbsLead volume growth: Over 150% increase in monthly leads within 6 monthsGoogle Ads ROI: Achieved a +12X return on ad spend (ROAS) across core campaignsDescribe their project management. Did they deliver items on time? How did they respond to your needs?They prepared a 3-monthly marketing plan with targets in conjunction with us. Reportingg is provided monthly with regular telephone and email follow-ups.What was your primary form of communication with Salt & Fuessel?In-Person MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?They have strong communication and are able to meet targets. Deliverability.Are there any areas for improvement or something Salt & Fuessel could have done differently?No --- #### Web Development, SEO & PPC Services for Consulting Company **The Project** - Services: Pay Per Click, Search Engine Optimization, Social Media Marketing - Project size: $200,000 to $999,999 - Project length: Oct. 2016 - Ongoing **Project Summary**: Salt & Fuessel has developed a new website for a business consulting company. The team has also provided SEO services, managed Google Ads campaigns, and handled social media marketing. **Review Rating**: 4.5 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Manager, DogDayz - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review **The Review** — Jun 9, 2025 **Feedback Summary**: Salt & Fuessel's efforts have resulted in a cost per lead in the $20-30 range and significantly increased website traffic and conversion rates. The team has delivered the project on time and within budget. The team's excellent project management and outstanding SEO results are remarkable. ""The SEO results have been outstanding."" **BACKGROUND** Please describe your company and position.I am the Marketing Manager of DogDayzDescribe what your company does in a single sentence.360 degree business consulting to SME's in Melbourne **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Salt & Fuessel to accomplish?Increase bookings and enquiries across all Dogdayz locationsImprove visibility in local search results for dog boarding and daycare keywordsBuild brand awareness and engagement through targeted social media advertising **SOLUTION** How did you find Salt & Fuessel?ReferralWhy did you select Salt & Fuessel over others?Good value for costCompany values alignedGood to deal withHow many teammates from Salt & Fuessel were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Dogdayz were targeting a substantial acceleration of their growth trajectory. One of the 3 sites had extremely poor local brand awareness and the others were operating well below capacity. The brief was to dramatically increase brand awareness across the Greater Melbourne region, particularly in the West, and then convert consumers who were ready to buy into leads. The deliverables were:A completely new website, with a refresh of the brandSEO optimisationGoogle Ads campaigns for direct lead generationSocial Media marketing, primarily for brand awareness, that paid for itself from direct leads. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Increase in monthly qualified leads and booking conversions, more specifically:Volume of leads directly contacting us via phone, email and booking formCost per lead in the $20-30 rangeEase of conversion from contact to booking - were they warmed up correctlyReduction in cost-per-acquisition (CPA) across Google and Meta adsGrowth in local keyword rankings and website traffic from organic searchDescribe their project management. Did they deliver items on time? How did they respond to your needs?Excellent project management:great commsgood problem solvingexcellent issue resolutionOn time and budget always - no surprisesWe have genuinely honest and direct conversations that are two way. Very responsive to new ideas and directionsWhat was your primary form of communication with Salt & Fuessel?In-Person MeetingVirtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?The SEO results have been outstanding. SEM and Social have been better than anyone else I have dealt with.In one of the early months post the new site going live in 2017, there were around 1800 new User Sessions converting at 4.6% to 128 contacts. We are now averaging 7,100 new user sessions a month, converting to 708 contacts a month. We convert around 65% of those contacts to bookings. Far and away the best digital agency I have ever come across, in an industry famous for overblown promises and poor results. I recommend very few business full stop, but SF are simply reliably very good.No agency is perfect, but there has been less than a handful of serious issues in 9 years, and the response from SF has been first class.Are there any areas for improvement or something Salt & Fuessel could have done differently?We would like to explore other channels like YouTube and TikTok.  --- #### Web Design & Development for Medical Education Company **The Project** - Services: Web Design, Web Development - Project size: $10,000 to $49,999 - Project length: June 2023 - Ongoing **Project Summary**: Salt & Fuessel has designed and developed a website for a medical education company. The team is also responsible for implementing changes to the site. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Director, IMG4IMGS - Industry: Education - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Jun 4, 2025 **Feedback Summary**: Salt & Fuessel's work has significantly and positively impacted the client's business. The team is helpful and creative, delivers on time, and communicates effectively through in-person and virtual meetings, emails, and messaging apps. Their management skills have impressed the client. ""I loved everything about the team!"" **BACKGROUND** Please describe your company and position.I am the Director of IMG4IMGSDescribe what your company does in a single sentence.Medical Education **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Salt & Fuessel to accomplish?Website Design **SOLUTION** How did you find Salt & Fuessel?Online SearchWhy did you select Salt & Fuessel over others?High ratingsGreat culture fitCompany values alignedHow many teammates from Salt & Fuessel were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Salt & Fuessel desinged our website. We did apply changes and improvements to the website step by step. They were always helpful and creative with the solutions to match our needs. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Considering the scale of our work, the website has made a big difference. Describe their project management. Did they deliver items on time? How did they respond to your needs?Time management was perfect. All projects were delivered on time and with great communication.What was your primary form of communication with Salt & Fuessel?In-Person MeetingVirtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?Gabriel, the director of Salt & Fuessel, is amazing to work with. He has great communication and management skills. Are there any areas for improvement or something Salt & Fuessel could have done differently?I loved everything about the team! --- #### SEO, SEM, SMM, Web Dev & Design for Motorcycle Insurance Co **The Project** - Services: Search Engine Optimization, Social Media Marketing, Web Development - Project size: Confidential - Project length: July 2015 - June 2025 **Project Summary**: Salt & Fuessel designed and developed a website for a motorcycle insurance company. The team managed the client's digital marketing campaigns, including SEM, Google Ads, and social media marketing. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Product Owner, Swann Insurance - Industry: Insurance - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Jun 4, 2025 **Feedback Summary**: Salt & Fuessel modernized the client's digital presence, delivering effective marketing campaigns that improved customer engagement and increased traffic, lead generation, and brand visibility. The team's organized, responsive, flexible approach and strategic thinking stood out. ""They've brought strategic thinking, creativity, and genuine collaboration."" **BACKGROUND** Introduce your business and what you do there.I'm a product owner at Swann Insurance. We're a leading Australian provider of motorcycle insurance, offering tailored policies directly to customers and supporting riders with over 60 years of industry experience. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Salt & Fuessel?We engaged Salt & Fuessel to support a range of digital and marketing objectives for Swann Insurance. **SOLUTION** What was the scope of their involvement?Salt & Fuessel has supported us in creating and designing our website. They've managed our digital marketing campaigns and executed our SEM strategies. The team has also managed our Google Ads and social media campaigns and supported key marketing initiatives, such as the MotoGP campaign. Their services have extended to video ad development and the overall management of our digital presence, helping ensure our brand remains competitive and a leader in the niche motorcycle insurance market.Salt & Fuessel's key deliverables have included the following:Website design and development: They've fully created a responsive and user-friendly website aligned with our brand and customer needs.Digital marketing strategy and execution: They've managed our SEM strategy end-to-end, including keyword planning, campaign structure, and optimization.Google Ads and social media campaigns: They've planned, executed, and managed our performance across paid search and social platforms.Support for flagship marketing campaigns: They've supported our flagship marketing campaigns, including creative development and execution for high-profile campaigns, such as the MotoGP sponsorship, running competitions for new bikes, and trips to MotoGPs in Europe.What is the team composition?We work with 3–5 teammates from Salt & Fuessel.How did you come to work with Salt & Fuessel?We had a relationship with them for over 10 years, and they were originally referred. We chose Salt & Fuessel over other options because of their deep understanding of our business needs, collaborative approach, and ability to deliver digital solutions that aligned with our brand strategy.Over the years, they consistently demonstrated a strong grasp of UX, including tools like TestMate and worked closely with us to improve performance outcomes through their insightful reporting. This made them a trusted and valued partner throughout our digital journey.What is the status of this engagement?Our partnership with Salt & Fuessel began around July 2015. The engagement will formally conclude in June 2025 as part of broader changes to the Swann Insurance business. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?The overall outcome of the project has been highly successful. Salt & Fuessel has helped modernize and strengthen Swann Insurance's digital presence, delivering a refreshed website and effective marketing campaigns that significantly improve customer engagement.Their SEM strategies and Google Ads campaigns have contributed to increased traffic and lead generation, while their support on major initiatives like the MotoGP campaign has enhanced brand visibility in a competitive market.As a result, we've seen stronger online performance, better campaign ROI, and a more consistent and professional brand presence across digital channels. Their work has played a key role in maintaining Swann's position as a leader in the niche motorcycle insurance segment.We've seen several measurable outcomes that demonstrate the success of our partnership with Salt & Fuessel, including the following:Increased website traffic: We've seen a significant uplift in both organic and paid traffic following the website redesign and ongoing SEM strategy.Improved conversion rates: The enhanced user experience and targeted campaigns have led to stronger lead generation, policy quote requests, and an increase in motorcycle insurance sales.Higher campaign engagement: Our social media and Google Ads campaigns have consistently exceeded industry benchmarks for click-through and engagement rates.Actionable insights: Their performance reporting has helped us refine our digital strategy and allocate the budget more effectively across channels.These results have helped reinforce Swann's position in the motorcycle insurance market and demonstrated a clear ROI on our digital marketing efforts.How did Salt & Fuessel perform from a project management standpoint?Salt & Fuessel's project management has been strong throughout our engagement. They've been organized and responsive and maintained clear communication at every stage. Deliverables have been met on time, and when timelines have been tight or priorities have shifted, they've been flexible and quick to adjust.Our primary form of communication with Salt & Fuessel was through regular in person meetings, video calls and emails, supplemented by phone calls and shared documents when needed. This approach allowed for efficient collaboration, timely feedback, and quick turnaroundsLike any long-term partnership, there were occasional challenges along the way. At times, shifting internal priorities or tight campaign deadlines meant we had to move quickly, which occasionally put pressure on the briefing and feedback process. However, Salt & Fuessel were always responsive and flexible, adapting well to changing timelines and requirements. Open communication helped us work through any issues efficiently, and their collaborative approach ensured that deliverables stayed on track.Salt & Fuessel handled challenges with a proactive and solutions-focused mindset. They maintained open lines of communication, which made it easy to realign priorities when timelines shifted. Their team was responsive to feedback and quick to implement changes, often going the extra mile to meet tight deadlines. They also provided regular status updates and check-ins, which helped keep the project on track and ensured we were aligned at every stage. Their flexibility and willingness to adapt were key to overcoming any hurdles we encountered.What was your primary form of communication with Salt & Fuessel?Virtual MeetingIn-person MeetingEmail or Messaging AppWhat did you find most impressive about them?What stood out most about working with Salt & Fuessel has been the team itself, particularly Richard, Gabriel, and the broader team. They've brought strategic thinking, creativity, and genuine collaboration. Their ability to understand our brand, listen to our needs, and translate that into high-impact digital work has made a real difference.Are there any areas they could improve?Overall, our experience with Salt & Fuessel has been very positive. They've always been open to feedback and taken steps to address challenges when raised. Their willingness to adapt and communicate proactively has helped ensure that any issues have been resolved quickly. --- #### Digital Strategy Consulting for Specialty Coffee Roaster **The Project** - Services: Digital Strategy, Other Digital Marketing, Web Design - Project size: Confidential - Project length: Mar. 2025 - Ongoing **Project Summary**: Salt & Fuessel provides digital strategy consulting services for a specialty coffee roaster. The team advises the client on CX, website design, customer avatars, marketing strategies, and strategy optimization. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Owner, Vertue Coffee Roasters - Industry: Manufacturing - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Apr 30, 2025 **Feedback Summary**: Salt & Fuessel has helped the client update their website and establish a clear direction for their marketing strategy. The team demonstrates knowledge and helpfulness in all aspects of the project. They also communicate via email, messaging apps, and in-person meetings. ""Gab is a fountain of knowledge; it is so impressive to see someone who is a gun at what they do."" **BACKGROUND** Please describe your company and position.I am the Owner of Vertue Coffee RoastersDescribe what your company does in a single sentence.We roast specialty coffee for home users and cafes **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Salt & Fuessel to accomplish?Advice on website design & customer experienceCustomer avatars and specific marketing strategiesOptimisation and metrics during execution of marketing strategy **SOLUTION** How did you find Salt & Fuessel?ReferralWhy did you select Salt & Fuessel over others?Great culture fitReferred to meHow many teammates from Salt & Fuessel were assigned to this project?1 EmployeeDescribe the scope of work in detail. Please include a summary of key deliverables.As above **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Website update, great clarity on marketing strategy moving forwardDescribe their project management. Did they deliver items on time? How did they respond to your needs?Absolutely, so helpful, abov and beyond in all aspectsWhat was your primary form of communication with Salt & Fuessel?In-Person MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?Gab is a fountain of knowledge, so impressive to see someone who is a gun at what they do.Are there any areas for improvement or something Salt & Fuessel could have done differently?Everything was great --- #### Learning Mgmt System Dev for Wildlife Education Company **The Project** - Services: Search Engine Optimization, UX/UI Design, Web Development - Project size: $10,000 to $49,999 - Project length: Jan. 2025 - Ongoing **Project Summary**: Salt & Fuessel has developed a learning management system (LMS) for a wildlife education company. The team has also implemented SEO strategies, created backlinks, and handled the client's marketing efforts. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Director, Reptile Encounters - Industry: Education - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Apr 30, 2025 **Feedback Summary**: Salt & Fuessel has successfully delivered the LMS and continues to get users into it. The team tracks keywords and provides monthly reports on SEO and digital marketing efforts. Salt & Fuessel excels at communication and is always willing to tackle the client's projects and growth plans. "“They care about the work they deliver.”" **BACKGROUND** Please describe your company and position.I am the Director of Reptile EncountersDescribe what your company does in a single sentence.Reptile Encounters offers engaging and educational experiences with Australian native wildlife, including a specialized NDIS program tailored for the neurodiverse community, alongside school incursions, parties, and events. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Salt & Fuessel to accomplish?Development of a learning management systemSearch engine optimisationDigital marketing **SOLUTION** How did you find Salt & Fuessel?ReferralOtherWhy did you select Salt & Fuessel over others?Referred to meHow many teammates from Salt & Fuessel were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Development of learning management system.Add Learnpress pluggin to siteSet up membership levels Search engine optimisation.On page optimisationBack linksBlog writingDigital marketing.Google AdwordsMeta **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Delivery of the LMS. Getting users into the LMS.SEOKeywords trackedMonthly reportDigital MarketingMontly reportStrategies implementedDescribe their project management. Did they deliver items on time? How did they respond to your needs?Yes, Salt & Fuessel have been excellent with communication. We have weekly check ins and montly reporting on our progress. They're always willing to tackle projects that we have and assist with our growth plans.What was your primary form of communication with Salt & Fuessel?Virtual MeetingWhat did you find most impressive or unique about this company?They care about the work they deliver. Will be honest if they don't get something right and will find a way to resolve it. Are there any areas for improvement or something Salt & Fuessel could have done differently?No from my perspective. I would highly recommend S&F. --- ## Portfolio & Awards ### Jim's Mobile Tyres Jim’s Mobile Tyres – Scaling from Zero to National Expansion Overview: Jim’s Mobile Tyres came to Salt & Fuessel with a strong brand name but underperforming digital channels. Despite national recognition, the business struggled to convert web traffic into bookings and lacked visibility across search engines.   Challenges: Low organic visibility in a competitive local market High cost per lead from paid channels Poor user experience and low conversion rates on-site Fragmented digital strategy with minimal SEO foundation     Our Approach: We implemented a full digital transformation strategy that combined SEO, conversion rate optimisation (CRO), and a UX-focused site rebuild. Key initiatives included: In-depth keyword research & SEO restructure across location pages On-page and technical SEO improvements Streamlined site navigation and booking funnel to reduce drop-off Stronger mobile-first design to align with on-the-go users Ongoing performance tracking and conversion analysis   Results: 🚀 600% increase in organic traffic 📈 75% reduction in cost per conversion 📊 Significant uplift in online bookings Australia-wide 🧭 Strong national presence across local and mobile searches   Impact: This transformation enabled Jim’s Mobile Tyres to shift from a lead-dependent model to a scalable, organic-first strategy—creating long-term growth and improved ROI from all digital channels. ### Swann Insurance Swann Insurance Overview: Swann Insurance, a leading provider of motorcycle insurance in Australia, faced challenges with their website's performance. Despite the website generating 60% of the business leads, it wasn't delivering the expected results   Challenges: Turn brand awareness into converting customers Drive digital traffic nationwide Increase sales   Our Approach: Salt & Fuessel partnered with Swann Insurance, a leading name in the insurance industry, to address their challenge of converting brand awareness into sales.  Here are the key points of the approach: On-page SEO strategies: Focused on improving brand visibility Off-page SEO strategies: Aimed at outranking Swann Insurance's competitors in search results Holistic marketing campaigns: Executed across all areas of marketing Conversion-driven SEM and social media campaigns: Strengthened market position and increased sales User testing and website development: Eliminated consumer pain points and created a seamless customer journey   Results 📈 Revenue Boost: Conversion rate optimisation delivered an increase of 76% lead submissions. 📈 Campaign ROI: Average +13X year on year  🚀 Social Media Success: Newly launched social media campaigns managed by our experts saw a monumental Return On Ad Spend of 21.8.   Impact: Our initiatives for Swann Insurance led to significant growth. Optimising landing pages increased online sales. Updating the website banner message boosted conversions. Expertly managed social media campaigns achieved a return on Ad Spend. These results highlight the effectiveness of targeted SEO, customer-focused messaging, and robust social media efforts.    ### Leo Cussen   Leo Cussen aimed to boost enrolments for their Practical Legal Training (PLT) course, which had never exceeded 239 in previous years. By partnering with Salt & Fuessel, they implemented a strategic approach involving website optimisation, social media campaigns, and Google Ads. This resulted in a significant increase in enrolments, reaching full capacity at 300, and achieving a remarkable 13x return on investment.   Challenges: Objective: Generate more enrolments for Leo Cussen's Practical Legal Training (PLT) course than ever before. Additional Goal: Ensure improvements in enrolments for other programs as well. Previous Performance: Enrolments for the PLT course had never surpassed 239 in previous years.   Our Approach:  Develop & Optimise: Prioritised website development and optimisations to eliminate consumer pain points and create a flawless customer journey. Redesigned Leo Cussen's online enrolment form to improve the website's conversion rate. Social Media & Google Ads: Launched social media campaigns across various platforms, including Facebook and LinkedIn, after improving conversion rates. Complemented social media marketing with Google Ads and SEO strategies to enhance brand visibility and organic traffic.   Results: 🚀 Higher Conversion Rates: Leo Cussen saw higher conversion rates, improved user experience, and more enrolments than ever due to our efforts. 📈 Form Redesign Success: The redesign of the online enrolment form alone saw a significant increase in conversion rates. 🎯 Campaign Results: Our expert-run campaigns resulted in Leo Cussen's Practical Legal Training enrolments reaching their maximum of 300, ultimately forcing us to stop all advertising. Mission complete.   Impact: Our efforts led to a significant boost in conversion rates and user experience for Leo Cussen. Enrolments for the Practical Legal Training (PLT) course reached full capacity at 300, showcasing the success of our targeted digital campaigns.       ### Concrete Sleepers Melbourne    Concrete Sleepers Melbourne, a newly launched business, faced the challenge of establishing a strong online presence in a competitive market. By partnering with Salt & Fuessel, they implemented a strategic SEO and content approach that significantly increased organic traffic, achieved top Google rankings, and drove quality leads, fostering impressive business growth.   Challenges:   Establishing online visibility. Generating organic traffic. Converting traffic into quality leads amidst competitors.   Our Approach:   Multifaceted SEO Approach: Leveraged data-driven keywords and local search optimisation. Enhanced visibility and drove sustained, targeted website traffic. Website Enhancements: Added category and subcategory pages. Updated the navigation menu accordingly. Constructed content clusters. Content Strategy: Enriched pages with FAQs. Consistently acquired backlinks. Optimised Google My Business listings. User Experience: Offered a seamless, informative user experience.   Results:   🚀 Remarkable Results: After 12 months, our tailored SEO strategy catapulted organic traffic by over 350%. 📈 Top Google Rankings: 'Concrete sleepers' at #5. 'Concrete sleepers Melbourne' securing the #1 spot. 'Concrete sleepers for sale' ranking #3. 🌟 Elevated Visibility: These significant strides not only elevated online visibility but affirmed Concrete Sleepers Melbourne's presence as a leader in its niche. 💼 Business Growth: Drove quality leads and fostered business growth.     Impact: Our tailored SEO strategy led to remarkable results for Concrete Sleepers Melbourne. Within 12 months, organic traffic surged by over 350%, and the business achieved top rankings on Google Search Results. These achievements significantly elevated online visibility, established the brand as a leader in its niche, and drove quality leads, fostering substantial business growth.         ### Suzuki   Suzuki partnered with Salt & Fuessel to revolutionize its digital strategy, leveraging smart SEO and targeted advertising to drive impressive growth.    Challenges: Highly competitive market: Suzuki needed to surpass rival brands in search rankings and visibility. Traffic growth: Increasing website visitors was crucial for boosting engagement and conversions. Sales generation: Enhancing online presence to translate digital traffic into tangible sales. SEO performance: Optimizing content to ensure Suzuki stood out in search engine results. Strategic positioning: Strengthening brand presence while maintaining relevance in the industry.   Our Approach: To propel Suzuki’s digital growth, we identified key opportunities and implemented targeted strategies that enhanced visibility and boosted conversions. Customized SEO solutions – Tailored strategies to improve rankings in a highly competitive market. On-page optimization – Enhancing metadata, blog content, and overall website structure for better search performance. Off-page link building – Strengthening Suzuki’s digital authority with a robust backlink strategy. Strategic Google Ads campaigns – Designing high-impact ads that turned passive browsers into active buyers. Website enhancements – Addressing gaps by building new landing pages, including the successful 'Small Car' page, to attract searchers and drive conversions.   Results: Enhanced brand visibility 🌟 – Strategic campaigns positioned Suzuki stronger in the competitive market.   Website performance boost 📈 – Significant increases in impressions, clicks, and user engagement.   Successful 'Small Car' page launch 🚗 – Now ranking in the Top 10 for the search term and generating thousands of views.     Impact: Suzuki’s digital transformation led to remarkable growth, solidifying its position in the competitive automotive market.     ### Italian Villa Vacations   Italian Villa Vacations turned to Salt & Fuessel for help in creating a sophisticated and user-friendly website that truly reflects their brand's luxury and elegance.    Challenges: Luxury representation: Italian Villa Vacations needed their website to reflect their high-end, luxurious brand personality. Brand showcase: The website had to truly showcase who they are and what they offer. Conversion goals: They aimed to convert browsers into bookings and gain quality leads. Pain point elimination: The goal was to eliminate user pain points and create a seamless experience. Unique user experience: They wanted to provide a unique and stylish experience for users on their new site.   Our Approach: Our approach involved sophisticated web design and development to create a seamless customer journey for Italian Villa Vacations. We focused on functionality with a simplified menu and interactive map, ensuring elegance. Thorough user testing refined the website, making it user-friendly and optimised for conversions. Sophisticated web design and development: Our expert team crafted a seamless customer journey for Italian Villa Vacations' clients. Simplified menu: We implemented a user-friendly menu to enhance navigation. Interactive map: An interactive map was added to improve functionality and user experience. Focus on functionality: We ensured the website was highly functional without compromising on elegance. Thorough user testing: Extensive testing refined the website, making it user-friendly and maximising conversions.   Results: 📈 Impressive results: The success of Italian Villa Vacations' new website was measured using User Testing. 🌟 High scores: The new website scored an NPS of 71 and a SUS score of 91.6, much higher than the average of 68. 🎨 Beautiful design: Salt & Fuessel crafted a stylish website that perfectly represents the brand's personality. 🔧 Functionality: The website proved to be highly functional while maintaining elegance.   ### Tea Tonic   Tea Tonic partnered with Salt & Fuessel to improve its online visibility and search engine rankings through a targeted SEO and digital marketing strategy.   Challenges: Core challenge: Boost organic search visibility. Struggled with low search engine rankings. Low rankings hampered its reach and visibility to potential customers.   Our Approach: To address Tea Tonic's ranking challenge, we focused our strategy on "organic tea," optimising key pages and implementing comprehensive SEO techniques to drive significant traffic growth.  Our key initiatives include:  Focused strategy on "organic tea" to address ranking challenges. Optimised homepage and category pages (loose-leaf teas, tea bags, organic green/black tea). Combined targeted on-page optimisation, quality content addition, internal linking, technical SEO fixes, and authoritative link building. Continuous monitoring and on-page optimisations led to significant traffic growth for Tea Tonic.  Results: 📈 Significant growth in non-branded organic traffic, broadening Tea Tonic's customer base. 🔝 Top rankings on Google Results for 'organic tea', 'loose teas', and 'organic green tea' in the top 5. 🥇 #1 spot for 'teabags' and 'set of teas'.   Impact: Our optimizations led to significant growth in non-branded organic traffic, expanding Tea Tonic's customer base. We achieved top rankings on Google for 'organic tea', 'loose teas', and 'organic green tea', with 'teabags' and 'set of teas' securing the #1 spot.    ### Magellan Logistics   Magellan Logistics collaborated with Salt & Fuessel to enhance their digital presence in the competitive logistics industry.    Challenges: Operating in a highly competitive logistics industry required standing out in a crowded market. Achieving higher organic search rankings to improve visibility was a key challenge. Increasing website traffic demanded a focused and effective SEO strategy.   Our Approach: Magellan Logistics sought to strengthen their position in the competitive logistics industry by focusing on improving their organic rankings and increasing website traffic.  Our key initiatives include: Executed a comprehensive SEO strategy using data-driven keywords and local search optimisation. Boosted visibility and directed high-quality, tailored traffic to the website through engaging content. Enhanced digital presence with SEO-aligned content, including on-page optimisations, FAQs, and cluster pages. Fine-tuned blog content, prioritising crucial keywords for better reach. Improved the Google My Business profile for local visibility Established valuable backlinks to strengthen online authority.   Results: 🚀 Achieved a 99.35% increase in non-branded organic traffic after 15 months.   📈 Secured high SERP rankings for critical keywords, including: 'Logistics Australia' ranked #3. 'Freight forwarders Melbourne' ranked #4. 'Freight forwarding Australia' ranked #6. 🌐 Strengthened Magellan Logistics' online visibility, ensuring a strong presence across the digital landscape. 💡 Demonstrated a continuous upward trajectory in growth and digital prominence.   Impact: The SEO strategy transformed Magellan Logistics' digital presence, driving a 99.35% surge in non-branded organic traffic, securing top SERP rankings, and significantly enhancing their online visibility and competitive edge.     ### Rest Your Paws    Rest Your Paws partnered with Salt & Fuessel to enhance their brand awareness and organic visibility. By focusing on non-branded SEO efforts, they successfully attracted more potential customers and expanded the business's reach in new regions.   Challenges: Increasing brand awareness and organic visibility – They wanted to attract more potential customers through non-brand SEO efforts. Scaling SEM while keeping costs efficient – With an increased media budget, the goal was to drive more conversions while keeping cost per lead within the acquisition target.   Our Approach: To help Rest Your Paws enhance their digital presence and expand their reach, we implemented a strategic combination of SEO and Google Ads, focusing on efficiency, visibility, and customer engagement.   Expanding Non-Brand Visibility: Optimised key landing pages for high-intent, non-brand keywords. Improved on-page SEO elements like meta tags, internal linking, and structured data. Enhanced technical SEO with faster load times and mobile-friendly performance. Created valuable content addressing common pet wellness and end-of-life care queries. Scaling Efficiently While Lowering Costs: Strategically increased budget allocation for high-performing locations. Optimised ad creatives and landing pages to improve conversion rates. Implemented bid strategies to maximise conversions while staying within cost-per-lead targets.   Results: 🌟 Achieved a 284% year-on-year increase in non-brand organic traffic, boosting visibility for Rest Your Paws. 📈 Delivered a 290% increase in SEM conversions, scaling growth efficiently.   💰 Reduced the cost per conversion by 48%, maximising value for each campaign. 📉 Achieved a 5% quarter-on-quarter and 36% year-on-year reduction in cost per lead, ensuring sustainable growth.   Impact: Rest Your Paws saw a 284% boost in organic traffic and 290% growth in SEM conversions, all while reducing costs, ensuring sustainable expansion, and strengthening their digital presence.     ### Business Rescue Solutions   Business Rescue Solutions partnered with Salt & Fuessel to amplify their reach and generate high-quality leads for small business restructuring. Through a tailored SEO strategy, they boosted organic visibility and supported Australian businesses in financial distress.   Challenges: Amplify their reach in-market Grow high-quality small business restructuring leads Deploy an SEO strategy to boost organic visibility.   Our Approach: To help Business Rescue Solutions connect with businesses in need of restructuring and financial recovery, Salt & Fuessel developed a targeted multi-channel strategy to enhance their reach and generate quality leads. Conducted in-depth keyword analysis to identify high-value search terms related to small business restructuring and financial recovery in Australia. Optimized website content and site structure to improve search engine rankings. Created and launched targeted Google Ads campaigns to capture inquiries about small business restructuring and debt relief. Developed SEO-friendly landing pages, cluster articles, and blogs addressing the pain points of the target audience, positioning BRS as a trusted authority. Monitored and refined campaigns through continuous reporting and analysis to ensure maximum ROI.   Results: 🚀 Achieved an impressive 443% growth in organic traffic within 12 months.   📈 Delivered a 600% increase in high-quality leads, enabling BRS to support more businesses in need. 🌟 Strengthened BRS's ability to connect with businesses requiring restructuring and financial recovery   Impact:   The partnership between Salt & Fuessel and Business Rescue Solutions led to transformative results, with a 443% growth in organic traffic and a 600% increase in high-quality leads, empowering BRS to connect with and support more businesses facing restructuring and financial challenges.   ### Sushi Jiro   Sushi Jiro needed to boost its online presence and attract more visitors to its website by increasing organic traffic through a comprehensive SEO strategy:   Challenges: SEO Optimisation: Improve keyword targeting, on-page elements, technical performance, and mobile experience Content Development: Create engaging, keyword-rich pages and articles to capture relevant search queries Local SEO: Optimise Google Business Profiles for all store locations to enhance visibility in local searches Site Architecture: Improve internal linking and page hierarchy to guide both users and search engines   Our Approach: To help Sushi Jiro enhance their digital footprint and improve organic visibility, Salt & Fuessel implemented a focused SEO strategy tailored to their unique business needs and local presence. Optimized key on-page elements such as metadata, headings, content, and image alt text. Enhanced technical SEO, including faster load times, better mobile usability, and structured data for improved rankings. Audited and updated Google Business Profiles, ensuring consistent NAP details, relevant categories, and quality visuals for stronger local presence. Developed SEO-friendly landing pages, cluster articles, and blogs tailored to the audience's needs, positioning Sushi Jiro as a trusted authority.   Results: 🚀 Achieved 200% growth in SEO traffic within just 5 months.   📊 Secured a #3 ranking for 'sushi catering Melbourne' (previously ranked #30).   🍣 Reached #5 for 'sushi online', climbing up from #20.   🌟 20 main keywords now rank on the first page, driving enhanced visibility and engagement.     Impact: The SEO strategy significantly transformed Sushi Jiro's digital presence, driving a 200% increase in organic traffic within 5 months and elevating rankings for 20 key terms to the first page. These results solidified Sushi Jiro's visibility and authority in the online space.   ### Industry Recognitions - 15 Best Digital Marketing Agencies in Melbourne - 20 Top Digital Marketing Companies in Melbourne ## Packages ### Search Engine Optimization Packages Our SEO packages are tailored to drive long-term, measurable results by improving your online visibility, attracting high-quality traffic, and increasing conversions. Whether you’re a startup or an established brand, we focus on strategic optimisation that aligns with your business goals and delivers real ROI. | Feature | Small ($1,000/month) | Medium ($2,500/month) | Large ($4,500/month) | |---------|---------|---------|---------| | Spammy Link Removal | ✓ | ✓ | ✓ | | Number of Pages | 5 Pages optimised | 10 Pages optimised | 20 Pages Optimised | | Content Audit & Strategy | ✓ | ✓ | ✓ | | Google My Business Setup | ✓ | ✓ | ✓ | | Strategy & Deliverables | ✓ | ✓ | ✓ | | Monthly Performance Reporting | ✓ | ✓ | ✓ | --- ## Verification Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services. - Verified Client Reviews: 14 - Overall Review Rating: 4.8 Last Updated: 2026-05-16T04:02:30Z ### Business Entity - Business Entity Name: Core Unit Pty. Ltd. - Source: Australian Securities & Investments Commission (ASIC) - Jurisdiction of Formation: Australia - Date of Formation: February 19, 2018 - Status: Active - Last Updated: April 24, 2025 - ID: 42606703735 ### Credit Report Results - International Credit Risk Assessment: Low Risk - Source: Creditsafe - Last Updated: April 24, 2025 ## Locations (1) ### South Yarra, Australia (Headquarters) - Level 2/627 Chapel St - South Yarra 3141 - Australia - 10 - 15 employees - Phone: 1300 745 796 ## Connections - Shalaka Teli (Gadre Infotech Pvt. Ltd.) ## Contact Salt & Fuessel [Send a message](https://clutch.co/profile/salt-fuessel) ### Connect on Social - [LinkedIn](https://www.linkedin.com/company/3812370) - [Facebook](https://www.facebook.com/saltandfuessel/) - [Instagram](https://www.instagram.com/salt.fuessel/)