As the 9th fastest-growing company in Canada in 2023, The Sales Factory excels in outsourced sales and lead generation services. Our mission is to drive new business and accelerate growth by solving complex sales challenges to connect our partners with the right buyers.
From start-ups to scale-ups, we help B2B companies overcome sales challenges with strategic, data-driven, and technology-enabled solutions. Our team of 100% university-graduated on-shore Canadian talent ensures quick delivery of impactful results.
Our Services:
>Go-to-Market Strategy: Crafting unique GTM strategies for market entry and expansion.>Market Research: Providing insights to penetrate your target market.>B2B Telemarketing: Combining data analytics with empathetic communication.>SDR/BDR Services: Generating and nurturing high-quality leads.>GTM Team Build: Building and scaling sales teams in North America.
Why Choose Us:
>Fast Deployment: Rapid execution with GTM strategies implemented in weeks.>North American Expertise: Knowledge of Canadian and US markets.>Industry Versatility: Expertise in Software, SaaS, Robotics, Automation, Logistics, Manufacturing, IT Services, and more.>North American Operations: Benefits for accessing the North American market.
Our Unique Approach: We combine data-led precision with a human-centric methodology, ensuring strategies that foster long-term relationships. Our seamless integration with your team aligns with your goals, strategies, and technology.
Partner with Us For:
>Adaptability to diverse business environments.>Comprehensive industry knowledge.>Commitment to exceeding expectations.
Contact Us: Ready to elevate your sales and revenue growth? Connect with us to transform your business goals into success.
Visit our website to learn more about our tailored solutions to drive revenue opportunities for you.
The Sales Factory offers competitive pricing and good value for cost, with clients noting their budget fit. While some projects lacked measurable success, many clients praised their responsiveness and professional service, leading to positive outcomes like increased lead generation and booked meetings.
Numerous reviews commend The Sales Factory for their professionalism, organization, and ability to treat clients as partners, leading to successful project outcomes.
Poor Service and Communication
One client reported no measurable success, poor service, and communication issues with The Sales Factory, citing dishonesty and lack of accountability in project delivery.
Impressive Results and Consistent Communication
The Sales Factory is recognized for delivering exceptional results through consistent communication and professional project execution, contributing to client satisfaction.
Effective Sales and Lead Generation
The Sales Factory's efforts in sales and lead generation resulted in increased meeting bookings and improved sales pipeline metrics for various clients.
Flexibility and Adaptability
Clients appreciated The Sales Factory's flexibility in adapting to their specific needs and willingness to adjust strategies based on feedback, improving lead generation outcomes.
High-Quality Lead Generation
Several clients praised The Sales Factory for delivering high-quality leads that aligned with their ideal customer profiles, significantly enhancing pipeline efficiency and contributing to revenue growth.
Call Center ServicesContent Writing ServicesSales Outsourcing
Confidential
Mar. 2023 - Ongoing
4.0
Quality
4.0
Schedule
5.0
Cost
4.0
Willing to Refer
4.0
"They meet deadlines and adapt to the changeable nature of a startup that constantly pivots on its strategic position."
Jun 30, 2023
Account Executive, Sano Genetics
Karim Saleh
Verified
Other industries
United Kingdom
51-200 Employees
Online Review
Verified
The Sales Factory provides outreach marketing services to a health research firm. They reach out to approximately 150-200 contacts per week through cold calling, LinkedIn cold messages, and email sequences.
The Sales Factory has helped the client book 2-4 discovery calls per week with their key audience. They've also improved the client's conversion rates from initial discovery to deal negotiations. Moreover, the vendor demonstrates flexibility, timely delivery, and receptiveness to feedback. This review is an update by the client company. The original content is located below the new review.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Account Executive of Sano Genetics
Describe what your company does in a single sentence.
Accelerates enrolment and simplifies operations of precision medicine focused biotechs & pharma sponsors
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire The Sales Factory to accomplish?
To reach out to our key audience persona using our ideal customer profile as guidance
SOLUTION
How did you find The Sales Factory?
Referral
Why did you select The Sales Factory over others?
Referred to me
How many teammates from The Sales Factory were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Reach out to approx. 150-200 contacts per week using various streams including cold calling, LinkedIn and an email sequence co-written by TSF and Sano reps - contacts are extracted from companies that Sano representatives screen on a weekly basis. Contacts also will be part of the “audience persona” that Sano has described as their “key audience”.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
2-4 discovery calls booked in per week with our key audience from Sano-screened companies.
Conversion rates from initial discovery call set by TSF to proposal development and deal negotiations.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Yes delivered items on time consistently - asked the right questions and always receptive to constructive feedback.
What was your primary form of communication with The Sales Factory?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
They meet deadlines and adapt to the changeable nature of a startup that constantly pivots on its strategic position.
Are there any areas for improvement or something The Sales Factory could have done differently?
Being vigilant when sending out emails to top prospects - there has been an incident where an approved copy by Sano had been misplaced for one they worked up internally and the nature of the messaging for that copy was not particularly professional for those working in our industry.
UPDATED REVIEW
This review was published on June 29, 2023.
Velko Tonev
Commercial Lead, Health Research Company
Healthcare
51-200 Employees
United Kingdom
Confidential
$10,000 to $49,999
Mar 2023 - Jul 2023
Project summary
The Sales Factory was hired to manage cold outreach campaigns and lead generation in order to book introductory meetings and conference meetings.
Feedback summary
The Sales Factory has been a pleasure to work with. They have been very open to ideas on messaging and positioning for the campaign. Moreover, they have a great team of seasoned Sales Professionals who can rapidly perfect their pitches to communicate the services of businesses with complex solutions.
BACKGROUND
Please describe your company and position.
I am the Commercial Lead, Pharma Solutions of the company
Describe what your company does in a single sentence.
We offer cutting-edge patient finding and engagement services to the life science industry.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire The Sales Factory to accomplish?
Cold outreach to drive pipeline growth
SOLUTION
How did you find The Sales Factory?
Referral
Why did you select The Sales Factory over others?
Close to my geographic location
Pricing fit our budget
Great culture fit
Referred to me
Company values aligned
How many teammates from The Sales Factory were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
The SalesFactory has been managing cold outreach campaigns and lead generation in order to book Introductory Meetings as well as Conference Meetings for our Commercial Team.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The Sales Factory team managed to book a number of discovery and conference meetings for our commercial team.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The SalesFactory team has been a pleasure to work with and they have executed on the project with professionalism and have been very open to ideas on messaging and positioning for the campaign.
What was your primary form of communication with The Sales Factory?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
The SaleFactory has a great team of seasoned Sales Professionals. They can rapidly perfect their pitch to communicate the services of businesses with complex solutions.
Are there any areas for improvement or something The Sales Factory could have done differently?
Considering the scope of the project and resources allocated I believe that the SalesFactory has performed very well and proactively resolved any underperformance with staff rotation as needed.
RATINGS
Overall rating: 5
Quality: 5
Cost: 4
Schedule: 4.5
Willing to refer: 5
RATINGS
4.0
Quality
4.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
4.0
NPS
Lead Generation Services for Growth Marketing Company
Call Center ServicesSales Outsourcing
B2B Appointment Setting
Confidential
May 2023 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Everyone is really pleasant to work with, and the results that are being generated make it all that much better!"
May 17, 2023
Department Director, Growth Marketing Company
Anonymous
Verified
Advertising & marketing
Toronto, Ontario
11-50 Employees
Online Review
Verified
The Sales Factory provides lead generation services for a growth marketing company. The team has developed strategic messaging and a business development plan and reaches out to leads through email and phone.
The client is happy with the number of appointments The Sales Factory has booked with qualified leads. The team's onboarding process has exceeded expectations; they've ramped up quickly and have excellent turnaround times for change requests. Moreover, they're personable and get great results.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am a department director at an advertising & marketing company
Describe what your company does in a single sentence.
Industry Focused Growth Marketing
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire The Sales Factory to accomplish?
Generate opportunities
SOLUTION
How did you find The Sales Factory?
Knew someone at the company
Why did you select The Sales Factory over others?
Company values aligned
How many teammates from The Sales Factory were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Book qualified sales meetings with our target client profiles.
Developed strategic messaging for outbound engagement.
Created a Business Development plan including sequence, email copy, cold call script, and rebuttals.
Leveraged our marketing and sales materials for sequence and prospect engagement.
Outbound Business Development transformed accurate cold leads into qualified appointments through email and phone outreach (minimum outbound cold calls and emails per month: 800+ /month).
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Number of qualified appointments booked.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The project management was impressive. The Sales Factory hit the ground running, and the entire team was able to ramp up really quickly. The onboarding experience exceeded my expectations and the turnaround timing for changes/requests/updates was incredibly fast. They also had a sizeable team to support my needs. Overall really impressed.
What was your primary form of communication with The Sales Factory?
In-Person Meeting
Virtual Meeting
What did you find most impressive or unique about this company?
The onboarding experience was really great, especially because you get to meet the team behind it all, not just the account manager and BDR. Everyone is really pleasant to work with, and the results that are being generated make it all that much better!
Are there any areas for improvement or something The Sales Factory could have done differently?
"The Sales Factory's transparency and consistent hard work have been impressive."
Aug 14, 2024
Account Executive, Sockeye Consulting
Michael
Verified
Information technology
Anchorage, Alaska
51-200 Employees
Online Review
Verified
The Sales Factory has been hired by a technology company to provide lead generation services. The team's tasks include qualifying prospective customers and setting up meetings.
The Sales Factory delivers all items on time and demonstrates transparency and consistent hard work. The team conducts virtual meetings with the client as needed.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Account Executive of Sockeye Consulting
Describe what your company does in a single sentence.
Technology Partner
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire The Sales Factory to accomplish?
Generate Leads
SOLUTION
How did you find The Sales Factory?
Online Search
Why did you select The Sales Factory over others?
High ratings
How many teammates from The Sales Factory were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
Qualifying prospective customers
Setting meetings
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Meetings set
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They delivered all items on time
They met with us whenever needed
What was your primary form of communication with The Sales Factory?
Virtual Meeting
What did you find most impressive or unique about this company?
The Sales Factory's transparency and consistent hard work have been impressive.
Are there any areas for improvement or something The Sales Factory could have done differently?
N/A
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Sales Outsourcing & Lead Gen for Payroll Solution Provider
Sales Outsourcing
B2B Appointment SettingB2B Lead Generation
$10,000 to $49,999
Jan. 2024 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They're experts in their industry."
May 9, 2024
CRO, Paragon Payroll
Brian McVicker
Verified
Other industries
Fort Worth, Texas
51-200 Employees
Online Review
Verified
The Sales Factory provides sales outsourcing and lead generation for a payroll solution provider. Their work includes ideal client profile alignment, list enhancement, script building, and activity monitoring.
The Sales Factory's work has resulted in over 300 calls per week, a 9% connection rate, a 44% email open rate, and two meetings per week with leads. The team has learned the client's goals and successfully built campaigns to achieve them. Moreover, their professionalism and responsiveness stand out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CRO of Paragon Payroll
Describe what your company does in a single sentence.
Payroll & HCM for Cannabis Operators
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire The Sales Factory to accomplish?
Top of funnel lead generation
Outsource SDR
Competitive Intelligence
SOLUTION
How did you find The Sales Factory?
Used at previous company
Why did you select The Sales Factory over others?
High ratings
Pricing fit our budget
Good value for cost
Company values aligned
Month to month engagement increases accountability
How many teammates from The Sales Factory were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
Align on ICP and buyer personas.
Provided lists to be enhanced.
TSF built scripts and sequences based on input from my team.
All tools and activity occurs within our HubSpot.
Monitor activity, connection and conversion rates
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Calls >300/wk
Connections rate 9%
Email open rate 44%
Meetings booked 2/week
Meetings occureed 2/week
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Learned my goals, company differentiation and target industry.
Successfully built campaign with input from myself and team along the way.
Weekly accountability and coaching session with PM and BDR
What was your primary form of communication with The Sales Factory?
Email or Messaging App
What did you find most impressive or unique about this company?
Professionalism
quickly pivot when turnover in staff
They're experts in their industry
Are there any areas for improvement or something The Sales Factory could have done differently?
None
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Lead Generation for IT SaaS Platform
Call Center ServicesSales Outsourcing
Confidential
May 2024 - Ongoing
4.0
Quality
4.0
Schedule
4.5
Cost
5.0
Willing to Refer
4.0
"They are timely and communicative."
May 7, 2024
Director of Sales, IT SaaS Platform
Anonymous
Verified
Other industries
New York City, New York
51-200 Employees
Online Review
Verified
The Sales Factory provides lead generation services for an IT SaaS platform. They help find qualified meetings for the platform.
The Sales Factory’s efforts have been met with positive acclaim. The team completes tasks on time and communicates efficiently via virtual meetings. Customers can expect a team that's easy to work with.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Director of Sales of a software company
Describe what your company does in a single sentence.
IT SaaS platform
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire The Sales Factory to accomplish?
Generate leads
SOLUTION
How did you find The Sales Factory?
Referral
Why did you select The Sales Factory over others?
Referred to me
How many teammates from The Sales Factory were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Generate qualified meetings for our platform.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Qualified meetings
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They are timely and communicative.
What was your primary form of communication with The Sales Factory?
Virtual Meeting
What did you find most impressive or unique about this company?
Easy to work with, communicative
Are there any areas for improvement or something The Sales Factory could have done differently?
N/A
RATINGS
4.0
Quality
4.0
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
4.0
NPS
Sales Outsourcing for Manufacturing Firm
Sales Outsourcing
Confidential
Aug. 2023 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their customer service is great."
May 3, 2024
Marketing Director, Manufacturing Firm
Anonymous
Verified
Manufacturing
Norcross, Georgia
201-500 Employees
Online Review
Verified
The Sales Factory provides sales outsourcing services for a manufacturing firm. The team conducts cold calling campaigns to pitch the client's product to potential customers.
With The Sales Factory’s help, the client has acquired new leads and delivered sales demos. The team is skilled at what they do and continues to impress the client with their exceptional customer service. The partners interact via virtual meetings, email, and messaging apps.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Marketing Director of a manufacturing company
Describe what your company does in a single sentence.
Industrial Product and service provider
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire The Sales Factory to accomplish?
Develop Leads
SOLUTION
How did you find The Sales Factory?
Referral
Why did you select The Sales Factory over others?
High ratings
How many teammates from The Sales Factory were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
Cold call target customers and pitch our Product in order to recieve intrested leads.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
demos provided and Leads developed
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They are providing demos to leads and working on selling
What was your primary form of communication with The Sales Factory?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Their customer service is great. They know what they are doing.
Are there any areas for improvement or something The Sales Factory could have done differently?
Not right now. Its a tough role, and they are staying positive
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Sales Outsourcing for Portable Sawmill Manufacturer
Sales Outsourcing
B2B Appointment SettingB2B Lead Generation
$50,000 to $199,999
Oct. 2023 - Ongoing
4.5
Quality
4.5
Schedule
4.5
Cost
4.5
Willing to Refer
5.0
"They understand sales."
May 3, 2024
Director of Sales & Customer Experience, Consumer Products
Anonymous
Verified
Other industries
Barrie, Ontario
51-200 Employees
Online Review
Verified
A sawmill manufacturer has hired The Sales Factory for their sales outsourcing services. The team assists with the client's lead generation efforts. The goal is to reach more people and increase conversions.
Thanks to The Sales Factory's efforts, the client has increased their touch rate and maintained their conversion quality. The team establishes a smooth workflow through clear communication. They also boast a strong understanding of sales and are flexible in terms of making changes.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Director of Sales and Customer Experience of a consumer products company
Describe what your company does in a single sentence.
Enable passionate, outdoors minded people to create their vision and dreams, from their own natural resources, with wood.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire The Sales Factory to accomplish?
Reach more people
qualify more leads
help increase conversion
SOLUTION
How did you find The Sales Factory?
Referral
Why did you select The Sales Factory over others?
Great culture fit
Good value for cost
How many teammates from The Sales Factory were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Enable our sales team to get more decisions by spending less time qualifying leads ourselves.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Increased touch rate, no loss in conversion quality
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Good management and communication
What was your primary form of communication with The Sales Factory?
Virtual Meeting
What did you find most impressive or unique about this company?
Pretty dynamic, modular and flexible. They understand sales
Are there any areas for improvement or something The Sales Factory could have done differently?
Performance may increase if we spend a little more time continually evolving the knowledge and training to connect deeper and faster with leads
RATINGS
4.5
Quality
4.5
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Call Center Services for Manufacturing Company
Call Center ServicesMarket Research
B2C Telemarketing & telesales
$10,000 to $49,999
Mar. - May 2024
4.0
Quality
4.0
Schedule
4.5
Cost
4.0
Willing to Refer
4.0
"We were impressed with their professionalism, organization, and efficiency."
May 3, 2024
VP of Sales, HJ3 Composite Tech
Graham Culver
Verified
Manufacturing
Tucson, Arizona
11-50 Employees
Online Review
Verified
The Sales Factory provided call center services for a manufacturing company. The team was responsible for setting up meetings with potential customers.
The Sales Factory did a good job of meeting the client's needs. The team always delivered on time, responded to queries and concerns promptly, and provided consistent support. While the team could've improved the accuracy of their pitches, the team still provided satisfactory work.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the VP Sales of HJ3 Composite Tech
Describe what your company does in a single sentence.
Manufacture of engineered composite repair systems
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire The Sales Factory to accomplish?
book meetings
SOLUTION
How did you find The Sales Factory?
Referral
Why did you select The Sales Factory over others?
Great culture fit
How many teammates from The Sales Factory were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
Identify key engineering players withing pipeline operators and book meeting for HJ3 to present
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Number of bookings per month
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Very supportive, responsive and on time
What was your primary form of communication with The Sales Factory?
Virtual Meeting
What did you find most impressive or unique about this company?
We were impressed with their professionalism, organization, and efficiency.
Are there any areas for improvement or something The Sales Factory could have done differently?
I feel that the SDRs could be pivoting between too many companies and pitches because we have had to review our pitch for accuracy a few times.
RATINGS
4.0
Quality
4.0
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
4.0
NPS
Sales Outsourcing for Compliance Form Company
Call Center ServicesSales Outsourcing
B2B Appointment SettingB2B Lead GenerationB2C Telemarketing & telesalesB2B Lead Qualification
Confidential
Jan. 2022 - Dec. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The Sales Factory grew with us and became one of our best partnerships."
Feb 6, 2024
Director, Compliance Form & Acknowledgment Notice Co
Sean Roddy
Verified
Other industries
Chicago, Illinois
10,001+ Employees
Online Review
Verified
The Sales Factory provided sales outsourcing services for a compliance form and acknowledgment notice company. The team scheduled appointments with prospects and encouraged existing customers to buy more.
Thanks to The Sales Factory's efforts, the client noticed new appointments monthly, and their open rates on digital outreach campaigns increased significantly. The team was responsive and always delivered on time. Their data-driven approach and ability to provide feedback exceeded expectations.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Director
Describe what your company does in a single sentence.
We provide compliance forms and acknowledgement notices.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire The Sales Factory to accomplish?
Drive sales leads for our new logo team
Help drive attendance at booths during vendor conferences
Ensure CRM hygiene
SOLUTION
How did you find The Sales Factory?
Online Search
Why did you select The Sales Factory over others?
High ratings
Great culture fit
Company values aligned
How many teammates from The Sales Factory were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
The Sales Factory helped us increase prospect appointments along with upselling to existing clients and increasing attendance to our marketing materials.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
We increased:
Monthly new appointments for our sales team
Our open rates on digital outreach
Our website traffic
Attendance at our booth for vendor trade shows
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Results always exceeded expectations and we met weekly to review results, strategize and make changes where necessary. It's a true partnership.
What was your primary form of communication with The Sales Factory?
Virtual Meeting
What did you find most impressive or unique about this company?
They use everything at their disposal. They look at the data their entire salesforce has access to so they can be most effective. Paul and his team aren't afraid to ask for or provide feedback, make course corrections and be as aggressive as their partner would like.
Are there any areas for improvement or something The Sales Factory could have done differently?
Honestly no, The Sales Factory grew with us and became one of our best partnerships.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Pipeline Generation for Data Management Software Company
Sales Outsourcing
B2B Appointment SettingB2B Lead Generation
$50,000 to $199,999
Jan. - Sep. 2023
4.5
Quality
4.0
Schedule
5.0
Cost
4.0
Willing to Refer
4.0
"The reps were curious, involved, and motivated to perform."
Aug 11, 2023
Business Development Team Lead, Novisto
Nadim Fayad
Verified
Other industries
Montreal, Quebec
51-200 Employees
Online Review
Verified
The Sales Factory provided pipeline generation and business development services for a data management software company. The goal was to book meetings for the client's account executives.
The Sales Factory successfully generated a pipeline that resulted in closed deals. The team conducted regular meetings to track progress and KPIs. Their ability to develop solutions and strategies through brainstorming was commendable. Customers can expect a reliable team.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Business Development Team Lead of Novisto
Describe what your company does in a single sentence.
ESG data management software
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire The Sales Factory to accomplish?
pipeline generation / business development
SOLUTION
How did you find The Sales Factory?
Online Search
Why did you select The Sales Factory over others?
Pricing fit our budget
Great culture fit
Company values aligned
How many teammates from The Sales Factory were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
TSF was provided with details about our ICP and had to prospect companies in NA. Their goal was to book a number of meetings for our Account Executives to attend.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
pipeline generated closed deals generated by TSF monthly/quarterly SALs
Describe their project management. Did they deliver items on time? How did they respond to your needs?
regular meetings to track progress and KPIs always brainstorming to find new solutions/strategies always responded to needs quickly
What was your primary form of communication with The Sales Factory?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Their team is consistent in activity and generating results. The reps were curious, involved, and motivated to perform.
Are there any areas for improvement or something The Sales Factory could have done differently?
None.
RATINGS
4.5
Quality
4.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
4.0
NPS
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Business Development and Lead Generation Services
Ready to accelerate growth and start or expand a sales team to drastically improve your access and reach into the market.
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