Room4 Media

BACKGROUND

Please describe your company and your position there.

DHI Neiva is a specialized clinic that helps patients deal with hair loss and related conditions. I am the owner of the clinic and Hair Surgeon

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Room4 Media?

We wanted to increase our brand positioning and generate qualified leads to attract new patients to our clinic. We hired Room4 Media for strategic marketing advice and lead generation campaigns.

SOLUTION

How did you select this vendor?

Before we formally engaged them, we had a few meetings for them to understand our business, franchise setup, and who we were trying to reach. We eventually chose them because of their previous expertise and case studies in the healthcare and well-being industry.

Describe the scope of their work in detail.

First, we had a few deep-dive sessions that helped us clarify who we wanted to target, our messaging, and what we wanted to achieve. They conducted market research in our region and launched paid advertising campaigns for lead generation. Since then, they have optimized our campaigns and conducted monthly strategy sessions.

What was the team composition?

Marketing strategist, paid media specialist and copywriter

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Over time, qualified leads have increased significantly, which helped our sales team improve their closing rates.

How effective was the workflow between your team and theirs?

We appreciated a lot the constant and timely communication between the agency and our team. Also, they've shared a visual dashboard with analytics that helped our team understand the performance of the campaigns.

What did you find most impressive about this company?

What impressed us most was the healthcare and well-being industry knowledge, the ability to translate medical jargon into patient-friendly marketing, and they have constantly been proposing new strategies.

Is there any area for improvement or anything that could have been done differently?

Nothing that I can think of at the moment

BACKGROUND

Please describe your company and your position there.

I am the CEO of an e-commerce global fashion business based in Tokyo. Our company was selected Top 10 out of 1200 international startups globally to be selected by Prada-backed accelerator Startupbootcamp FashionTech based in Milan, Italy. I oversee all operations of the e-commerce business including Technology, Marketing, and Operations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Room4 Media?

We retained Room4 Media to put together a 90 second video that would clearly communicate our message to potential investors. As an early-stage startup, we were keen on gaining capital commitment.

What were your goals for this project?

Our goal was to communicate our mission: We bring Japanese fashion to the world. We hoped to gain initial investors to buy into our vision through sharing our video.

SOLUTION

How did you select this vendor?

I noticed Room4 Media's work from the production of a projected they had completed for a friend of mine before me. I was very impressed with the quality an professionalism and reached out to Room4 media directly.

Describe the video(s) and the process in detail.

I met with Room4 media multiple times to discuss the strategy and overall messaging that needed to be conveyed. Room4 media provided suggestions, while I returned creative feedback. They worked with us over and over through an efficient and iterative process. First finalizing the script and storyboard, then helping us organizing the timing, location, setting, and shots needed. On the day of the shoot, it was total professionalism, and then afterwards a post-shooting editing process

What was your vendors' project management or feedback process?

Room4 media organized camera crew, lightining, their own animators, and directing the shoot. After the shoot, we worked closely together through the editing process, from the audio, to visuals, to the finishing touches. They made sure every step of the process did not miss a beat.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After two months of receiving the finished video, we were able to engage with dozens of investors. The response for engagement requests more than doubled thanks to the video. It was exactly what we needed.

How effective was the workflow between your team and theirs?

The workflow was extremely effective. Comments and questions were made very clear, concise, yet detailed. They communicated clearly what they needed from us, and we were therefore able to give them clear feedback in return. Everything moved as planned without any setbacks.

What did you find most impressive about this company?

I was so impressed by Room4 Media's strategic expertise, and watching that transition from strategy to project exectution to video completion. I've dealt with other video production vendors before, I've never seen work to this level of quality, experience, and professionalism as well as market insight. I would utilize them for sure for future projects.

Are there any areas for improvement?

I have no areas I can identify for improvement, but I'm sure Room4 Media will continue to get even better. Please keep doing what you are doing!

BACKGROUND

Please describe your company and your position there.

I am the Founder and CEO of an online casino operating in the Scandinavian and EU markets under EU states licenses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Room4 Media?

We use the services of Room4 Media to create videos about our company and the strategy of the company. These videos help our internal teams and external parties and investors to relate more to the company vision, values and goals.

What were your goals for this project?

The main goal was to get internal and external parties to personally attach themselves more to the brand vision and values to continue investing in the brand.

SOLUTION

How did you select this vendor?

Recommendation.

Describe the video(s) and the process in detail.

We gave a very detailed explanation on the project and a very tight delivery timeline request. The continuous communication helped to achieve the visioned results in the requested timeline.

What was your vendors' project management or feedback process?

Professional and very systematic process. Excellent communication.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The video was loved by the teams within the company and they could relate more to the vision and strategy. External parties were more interested in investing in the company and to help us reach our goals.

How effective was the workflow between your team and theirs?

Seamless.

What did you find most impressive about this company?

Their ability to involve the client as much as possible in the production stood out. They allowed us to make specific changes in a timely fashion.

Are there any areas for improvement?

Some details needed in the video were not immediately understood. This could also have been a result of not clear communication in requesting such details.

BACKGROUND

Please describe your company and your position there.

I'm the marketing director at SchoolApply, a platform that helps students from all over the world find, get accepted, and enroll at the best universities abroad. I manage the entire marketing team as well as plan and oversee the execution of all marketing activities, which involves finding and nurturing the relationships with our various marketing partners.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Room4 Media?

After a lot of data analysis, we found out that SchoolApply was facing a very big issue. Our users weren't really understanding what we did, how we could help them, what they could expect once they created an account, and why they should choose us. We wanted to create some animated videos that could showcase these things and hired Room4 Media to do so.

What were your goals for this project?

We wanted to create three amazing animated videos that show what SchoolApply is and what it does.

SOLUTION

How did you select this vendor?

We posted a brief of what we were looking for on our LinkedIn profile and asked experts in this field to reach out to us. Our founders shared the post, as they’re extremely well connected. We found several candidates this way and I interviewed around five companies. From the very first call, I knew that we had to work with Room4 Media.

Describe the video(s) and the process in detail.

Room4 Media created three animated videos for us, taking less than a week to produce each one. Jeff (Managing Director, Room4 Media) and Carlos (Country Manager, Room4 Media) had an amazing attitude from the start and the final results exceeded all our expectations.

What was your vendors' project management or feedback process?

Their feedback process was incredible! It was easy to tell them our thoughts and they instantly started looking for alternatives that better suited the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Room4 Media reached every single deadline they promised. I also really appreciated that we could always change anything we didn’t like without any hesitation on their behalf. To be honest, I could write an entire essay about how great the process was!

How effective was the workflow between your team and theirs?

Working with Room4 Media was extremely easy and I was impressed at how fast they worked. This project required us to constantly approve every milestone and get back with any relevant feedback. Sometimes, I couldn't keep up with giving them the input they needed to complete our tasks on time.

We had a big internal delay and I wasn’t available for anything else. Apart from this, everything worked really well! The platform they use to send the work to their clients is brilliant and made my life easier.

What did you find most impressive about this company?

It goes without saying that the final results of the videos were incredible, but what I was most impressed about Room4 Media was how easy it was to work with them and how organized everything was.

Are there any areas for improvement?

To be honest, I wouldn't change anything about how this project was carried out. I appreciate everything that Jeff and Carlos did and it was an absolute pleasure to with them. I look forward to future collaborations.

BACKGROUND

Please describe your company and your position there.

Global Eagle is company that specializes in providing services to airlines all over the world. As a Senior Operations Manager my job is to optimize processes and find the right partners for our team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Room4 Media?

We needed to bring innovative content ideas to two of the largest airline in the US. We worked with Room4Media to conceptualize a new video production project we had been tasked with and turn it into reality.

What were your goals for this project?

Create a video that appealed to anyone flying with these airlines but at the same time make it very local and targeted so it felt that it was created with each customer in mind

SOLUTION

How did you select this vendor?

We only had one week to execute. We needed a vendor that had the experience and a team that understood our challenges and could expedite the entire process. Room4Media was great at responding quickly and working evening and weekends to be able to produce the videos in the time needed.

Describe the video(s) and the process in detail.

We needs two videos. Each with different look and feel as they had to speak to two different audiences. We had an initial call with the Room4media team where we went over the challenges and opportunities. They immediately created a plan of action and a week later after being in constant communication with us we received the final files.

What was your vendors' project management or feedback process?

They used a software where we could all add our feedback and keep track of the progress

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The clients were impressed with the results. Both airlines loved the videos and the animations especially received great feedback. We could not have asked for a better outcome.

How effective was the workflow between your team and theirs?

It was very efficient. No time lost in communication lags.

What did you find most impressive about this company?

This is a small company with a true global background. They are also quick at solving problems and great at customer service.

Are there any areas for improvement?

N/A

BACKGROUND

Introduce your business and what you do there.

We are a private healthcare service provider. I'm the managing director of the company. Our diverse team of specialists provides outpatient and inpatient services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Room4 Media?

We wanted to build awareness for our company and our services. We analyzed what was in demand in the medical field and collected data from our clients and online visitors.

SOLUTION

What was the scope of their involvement?

They design our advertising materials for Facebook and our website. They helped us build awareness for our services that are in highest demand. They look at our competitors, which informs how we market our core services.

What is the team composition?

We work mostly with the director and another main contact.

How did you come to work with Room4 Media?

I've worked with them for a long time. We had a working relationship with the director before he established the company. Most of his services are online and through Skype, and we've used him through several moves. He knows our style and quality, and we understand his methodology very well.

How much have you invested with them?

We started working together around 2009 and the collaboration is ongoing.

What is the status of this engagement?

On average, we spend around €40,000 each year (approximately $45,000 USD), which has grown over the course of the collaboration.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We use Facebook Insights, and Google Analytics to monitor customer responses. We gain valuable information from those sources, and we adjust our advertising procedures and methods to impact our clients. Some of our campaigns are very successful, and we had 20–40% increases in some years.

How did Room4 Media perform from a project management standpoint?

They're very well organized and analytical. Before they build a strategy, they look at the market and send out test messages to see how people respond ahead of each campaign. Based on their research results, they build a customized strategy.

What did you find most impressive about them?

They provide very personal service. They're prompt, and they respond to our requests within 24 hours. They understand us better than the other providers we've used.

Are there any areas they could improve?

The team we work with is relatively small. That comes with some advantages, but diverse opinions from a larger group often result in a better product overall. We're very happy with the personal touch of a smaller team, but we might receive a more global perspective from a larger group.

Do you have any advice for potential customers?

They adjust to requirements, and I would definitely recommend them. They offer good marketing strategy, interesting designs, and excellent video production.

BACKGROUND

Introduce your business and what you do there.

I work for Kindred, a group of companies linked to the gambling industry. We have a number of companies in different markets, mostly European, where we target a number of clients for sports betting and casino gambling.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Room4 Media?

We were trying to solve a very complex verification process for our clients. It was an operational problem for our clients to register securely, similar to some payment providers. We had a very short deadline to make a video explaining something extremely complex and used Room4 Media to do so.

SOLUTION

What was the scope of their involvement?

They created a video for us, while also helping to clarify the steps we needed to take. We knew what we wanted to say, but they explained each point to make the final output more “ear-friendly”. After that, we started the pre- and postproduction process, with them informing and involving us throughout. The end product was an amazing video that we embedded on our website.

We asked for a European-looking model, to reflect our audience. It does a number of things, all of which are amplified by infographics and superimpositions on the live-action shots. We’ve also run a second project with them, which was an introduction video for a conference.

What is the team composition?

We were first introduced to an account or relationship manager, and then assigned a team of around three people. It varied depending on the process, but we always had the same contact to meet throughout, which was a nice experience.

How did you come to work with Room4 Media?

We saw some of their previous work online, and found that they'd worked with one of our competitors. We started asking around about who had done it, then we got in contact with Room4 Media.

How much have you invested with them?

It’s been $20,000–$30,000 in total.

What is the status of this engagement?

We started working with them at the beginning of 2016. They’re still listed as a supplier in our system, but we now have our own media team, without a lot of external suppliers.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I know that they offer a lot of metrics but since everything is embedded in our website, those weren’t required by us. We use the tracking we had in place already, so we didn’t need a lot of assistance with that.

They sent us bits of video through software that allowed us to make comments, which was really unique. We could add them at any point during the video and they always lived up to their promises.

How did Room4 Media perform from a project management standpoint?

There was continuity in the project management throughout, and they ensured they were available during our working hours, despite the time difference. They explained the process from beginning to end, including what we could and couldn’t change at different stages, which was helpful.

What did you find most impressive about them?

They have the ability to explain complex issues in a simple way, within just 1–2 minutes. They’re very good in this respect, and their turnaround time was also amazing. One of our projects looked almost impossible to do, but they still managed to deliver it on time and within budget.

Are there any areas they could improve?

At one particular point in time, they offered too many options for us, and they’re almost victims of their own success. Too many choices sometimes led to diametrically-opposed wishes on our end.

Do you have any advice for future clients of theirs?

Work with them but know what you want beforehand. Don’t leave the project until the last minute.

BACKGROUND

Please describe your company and your position there.

I’m the owner and principal consultant of DK New Media, a digital marketing consulting firm. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Room4 Media?

We engaged Room4 Media to create a video on behalf of a client.

What were your goals for this project?

Our client originally envisioned a 2-D animated graphic to visualize their product on their website. However, we advised a more complex project: a seamless looping video that shows off the two features of their platform.

SOLUTION

How did you select this vendor?

Room4 Media had created an animated video for another client; their skills matched our requirements.

Describe the video(s) and the process in detail.

We first searched for stock footage that met our criteria. Once we found the right footage, Room4 Media created illustrated mockups of how the product interaction would take place on-screen. They received our approval, and they completed the project in a timely and professional manner.

What was your vendors' project management or feedback process?

Room4 Media had an online system where we could quickly review work and leave comments at each stage of the project. It made the feedback process painless.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Room4 Media delivered a visually appealing video with sophisticated animation. It seamlessly looped and overlaid a background video on the client’s homepage. We were satisfied with the team’s work.

How effective was the workflow between your team and theirs?

The project ran smoothly from start to finish. The team was responsive and followed all guidance perfectly.

What did you find most impressive about this company?

They had an outstanding ability to take complex requirements and visualize them accurately.

Are there any areas for improvement?

No, I can’t think of anything.

BACKGROUND

Please describe your company and your position there.

I’m the main consultant and brand manager for a digital consultancy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Room4 Media?

Throughout the engagement, Room4 Media produced employer branding videos for a number of third-party clients. For one project, they were part of an employer branding project that would be the first of its nature in our client’s industry.

What were your goals for this project?

The project's goals were to enhance the brand’s goodwill, set the standard with regards to employer branding within our client’s industry, and acquire and retain talent.

SOLUTION

How did you select this vendor?

Jeff Galea (CEO & Managing Director, Room4 Media) had been working in the video marketing space for a very long time, and his excellent reputation preceded him. It was a very easy choice to choose his company.

Describe the video(s) and the process in detail.

Room4 Media produced a range of employee branding videos for this and other projects. Their services spanned animation, motion graphics, regular videography, and more. For this project, they produced a set of animated videos.

What was your vendors' project management or feedback process?

The team led a seamless process, having pre-planned and thought out every step.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The animated videos became a catalyst for employee branding and functioned as a form of educational inbound marketing. The client’s brand ended up winning industry awards, in part due to Room4 Media’s efforts.

How effective was the workflow between your team and theirs?

Room4 Media was experienced enough to point out and anticipate any potential challenges in our requirements, which helped ensure a smooth process.

What did you find most impressive about this company?

The whole team was professional and patient, and the processes were immaculate. They were willing to work around the clock until our clients were happy.

Are there any areas for improvement?

No, there’s nothing that I could pinpoint. The team was always on the ball, and they would constantly improve.

BACKGROUND

Please describe your company and your position there.

For trendy fashion lovers, savvy style professionals, and brand loyalists, italist is the premier online platform for luxury goods from Italy. We provide the largest selection of in-season fashion and luxury accessories at the best market price because we are the only platform to offer direct-to-consumer imports from Italy’s finest retailers. I’m the chairman of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Room4 Media?

We asked them to create an animated video from scratch to explain our business model to our end users.

What were your goals for this project?

We wanted to engage end users with a funny and simple story that explains how we work.

SOLUTION

How did you select this vendor?

We chose Room4 Media based on the quality of the content they had already produced for other clients and how quickly they answered our preliminary questions.

Describe the video(s) and the process in detail.

We gave them a brief and they proposed a draft of the script for the video. Once we agreed on the script, they proposed a draft for the graphics and voice over. Once we approved everything, they produced the final video.

What was your vendors' project management or feedback process?

We shared drafts online through a platform and had a weekly call.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve been using the video they produced since the end of 2018 and have progressively integrated it in all our institutional pages. We’ve received very positive feedback and we 100% got the results we wanted.

How effective was the workflow between your team and theirs?

Room4 Media was very effective in this regard. They were responsive to any request or feedback we had. They used an extremely organized and clear process.

What did you find most impressive about this company?

Their responsiveness was outstanding.

Are there any areas for improvement?

There’s nothing for them to improve.