ROI Amplified

BACKGROUND

Please describe your company and your position there.

Higher education - University focused on graduate business education. I'm the President

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ROI Amplified, and what were your goals?

Online marketing and web site development enhancements. I had a web site developed with some challenges. ROI came in and fixed the issues and helped manage the online marketing.

SOLUTION

How did you select this vendor and what were the deciding factors?

Referral from a trusted resource. The owner - Zack was very striaght forward with the answers to my questions.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

1. Enhance my existing web site with various needs from new products to media pages
2. Run online marketing on Google, LinkedIn and Facebook.
3. Provided detailed reports on outcomes of marketing efforts

How many people from the vendor's team worked with you, and what were their positions?

Three people worked on my project:

1. Main project manager who I worked with mostly.
2. Marketing consultant
3. Web developer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Web site enhancements were always on time, based on initial commitments. Very clear on deliverables. Provided detailed reports on online marketing efforts.

Describe their project management style, including communication tools and timeliness.

Accountable - that's what comes to mind first after working with the team at ROI. They were always clear with timelines and setting proper expectations for completion of tasks in my web site.

What did you find most impressive or unique about this company?

Transparency and professionalism. They always delivered on time, which led to a high level of trust.

Are there any areas for improvement or something they could have done differently?

Provide more frequent data analysis of online marketing to make respective adjustments to maximize my marketing investments.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and clinical director of Integrated Care Clinic, which is a mental health and personal growth counseling center. We specialize in providing high-quality, effective, and confidential treatment to clients of all ages.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ROI Amplified.com?

Because we don't take insurance, I needed additional marketing help to attract clients with the ability to self-pay.

SOLUTION

What was the scope of their involvement?

They’ve worked on a number of things, including rebranding, website development, PPC campaigns, and Google AdWords management. As one of our first steps, they helped me define and design my brand in a way that got our message across more effectively. After that, they redid our WordPress site to reflect the new brand and better play into our marketing strategy. They’re also currently adding new features to the website, including the ability to schedule appointments and pay deposits online.

The marketing plan really affected both the web content and the advertising. Our services attract two distinct types of clients, and we need to funnel each group to the appropriate resources. The first targeted group includes clients with acute mental health issues who are seeking expert help. To reach them, our marketing material highlights our staff’s expertise. This involves utilizing critical keywords, deploying a blogging strategy, and posting weekly content on our website. I’ll provide the content, but ROI Amplified’s team uploads it and maintains everything on the site.

Our other targeted group includes what I call our “worried well clientele.” Due to our location and higher-end practice, we get a lot of referrals for people who don’t need clinical services. In order to accommodate this, ROI Amplified’s team helped devise a strategy to funnel these clients into a different section of our website with broader messages that emphasize healthy living.

What is the team composition?

Their owner is my main point of contact. There’s also a graphic designer and a PPC specialist.

How did you come to work with ROI Amplified?

I’d previously worked with three other PPC companies, and none of them lasted more than nine months. I was looking for a company that would deliver the numbers they promised, and a colleague referred me to ROI Amplified. I liked their strategy and approach, so we moved forward.

How much have you invested with them?

Our monthly spend is $1,500, and the website redesign was $12,000. At this point, it’s probably approaching $30,000 in total.

What is the status of this engagement?

We began working with them in October 2017, and they’re still working with us.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Prior to working with ROI Amplified, I was getting less than 10 new client intakes per month. We’re now up to an average of 12-17 new clients per month, which is a big improvement compared to a year ago.

How did ROI Amplified perform from a project management standpoint?

Once a month, their owner holds a phone call with us to discuss our numbers, achievements, and goals for the month ahead. We also have weekly strategy discussions via email where I can follow up on the tasks and goals we've laid out during our monthly calls. Their professionalism and willingness to connect directly with us have led to good results because they truly understand our business and our goals.

On top of their solid customer service, I’m also impressed by their reporting system. It takes all of our Google Analytics data regarding impressions, click-throughs, and conversions, and lays it out in a simple, comprehensible way. It’s also easy for me to confirm that our money’s being spent effectively. If any of the results seem low, we discuss them and make adjustments.

What did you find most impressive about them?

Their operation meets my expectations, and their PPC results have made my business double in size over the past year. Additionally, their graphic designer is a powerhouse. She creates engaging, dynamic landing pages that funnel potential clients exactly where I want them to go. She also does a great job of reflecting our brand.

Do you have any advice for potential customers?

Know your numbers before you start so that you can appropriately judge the impact of their work. Because there are so many variables to worry about, it’s easy to get distracted as a business owner, but they’re good at narrowing your focus and honing in on what’s important. Move one campaign at a time so that you can see whether or not you’re getting a good return on your effort.

BACKGROUND

Introduce your business and what you do there.

I’m a foundation assistant at Franklin Football Foundation, a nonprofit organization that raises money and supports football programs in Franklin Township from kindergarten through high school.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ROI Amplified?

We wanted to find a digital marketing company to revamp our website, social media, and branding.

SOLUTION

What was the scope of their involvement?

ROI Amplified provides a quarterly social media strategy with monthly campaigns for Facebook and Instagram. The team has also rebuilt our website and helped us with our branding. Regarding the social media strategy, ROI Amplified provides a link to the monthly social media posts for me to approve or request changes by leaving a comment and uploading pictures.

What is the team composition?

I have one main contact and have met four teammates from ROI Amplified.

How did you come to work with ROI Amplified?

Someone referred ROI Amplified to us. We chose them because they made it easy to build a marketing plan and were professional and knowledgeable.

What is the status of this engagement?

We started working with ROI Amplified in March 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have a totally revised website, and our social media presence has grown. ROI Amplified runs analytics to see how well our campaigns and posts run so we can see which posts and ads perform better. We also have a huge mailing list, and the team has helped us build a more organized and professional mailing list. We have tools on our email campaigns to see how many people from our list have viewed each email.

How did ROI Amplified perform from a project management standpoint?

ROI Amplified has excellent project management and is very timely and organized. We communicate via email and web links.

What did you find most impressive about them?

I love the approval link process and the videos ROI Amplified sends me.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

BACKGROUND

Please describe your company and position.

I am the Project Manager of Old Towne Counseling

Describe what your company does in a single sentence.

Mental health services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ROI Amplified to accomplish?

• Create more intakes
• Increase our web presence

SOLUTION

How did you find ROI Amplified?

Referral

Why did you select ROI Amplified over others?

Referred to me

How many teammates from ROI Amplified were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We asked them to help us increase visibility and intakes.  They were excellent to work with. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased presence and intakes.  Completed all tasks asked for changing our web presence. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent!  They gave us a time frame and met it. They completed tasks very well and efficiently and would keep us updated on the progress. 

What was your primary form of communication with ROI Amplified?

Virtual Meeting

What did you find most impressive or unique about this company?

I'm impressed by their excellent communication and customer service.

Are there any areas for improvement or something ROI Amplified could have done differently?

Occasionally something would be promised by Zack that wouldn't come through but he was always well intentioned.  Might be helpful if he had someone on the calls that could help him with the actions that need to be followed up on.