ROI Amplified

BACKGROUND

Please describe your company and your position there.

Higher education - University focused on graduate business education. I'm the President

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ROI Amplified, and what were your goals?

Online marketing and web site development enhancements. I had a web site developed with some challenges. ROI came in and fixed the issues and helped manage the online marketing.

SOLUTION

How did you select this vendor and what were the deciding factors?

Referral from a trusted resource. The owner - Zack was very striaght forward with the answers to my questions.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

1. Enhance my existing web site with various needs from new products to media pages
2. Run online marketing on Google, LinkedIn and Facebook.
3. Provided detailed reports on outcomes of marketing efforts

How many people from the vendor's team worked with you, and what were their positions?

Three people worked on my project:

1. Main project manager who I worked with mostly.
2. Marketing consultant
3. Web developer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Web site enhancements were always on time, based on initial commitments. Very clear on deliverables. Provided detailed reports on online marketing efforts.

Describe their project management style, including communication tools and timeliness.

Accountable - that's what comes to mind first after working with the team at ROI. They were always clear with timelines and setting proper expectations for completion of tasks in my web site.

What did you find most impressive or unique about this company?

Transparency and professionalism. They always delivered on time, which led to a high level of trust.

Are there any areas for improvement or something they could have done differently?

Provide more frequent data analysis of online marketing to make respective adjustments to maximize my marketing investments.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and clinical director of Integrated Care Clinic, which is a mental health and personal growth counseling center. We specialize in providing high-quality, effective, and confidential treatment to clients of all ages.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ROI Amplified.com?

Because we don't take insurance, I needed additional marketing help to attract clients with the ability to self-pay.

SOLUTION

What was the scope of their involvement?

They’ve worked on a number of things, including rebranding, website development, PPC campaigns, and Google AdWords management. As one of our first steps, they helped me define and design my brand in a way that got our message across more effectively. After that, they redid our WordPress site to reflect the new brand and better play into our marketing strategy. They’re also currently adding new features to the website, including the ability to schedule appointments and pay deposits online.

The marketing plan really affected both the web content and the advertising. Our services attract two distinct types of clients, and we need to funnel each group to the appropriate resources. The first targeted group includes clients with acute mental health issues who are seeking expert help. To reach them, our marketing material highlights our staff’s expertise. This involves utilizing critical keywords, deploying a blogging strategy, and posting weekly content on our website. I’ll provide the content, but ROI Amplified’s team uploads it and maintains everything on the site.

Our other targeted group includes what I call our “worried well clientele.” Due to our location and higher-end practice, we get a lot of referrals for people who don’t need clinical services. In order to accommodate this, ROI Amplified’s team helped devise a strategy to funnel these clients into a different section of our website with broader messages that emphasize healthy living.

What is the team composition?

Their owner is my main point of contact. There’s also a graphic designer and a PPC specialist.

How did you come to work with ROI Amplified?

I’d previously worked with three other PPC companies, and none of them lasted more than nine months. I was looking for a company that would deliver the numbers they promised, and a colleague referred me to ROI Amplified. I liked their strategy and approach, so we moved forward.

How much have you invested with them?

Our monthly spend is $1,500, and the website redesign was $12,000. At this point, it’s probably approaching $30,000 in total.

What is the status of this engagement?

We began working with them in October 2017, and they’re still working with us.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Prior to working with ROI Amplified, I was getting less than 10 new client intakes per month. We’re now up to an average of 12-17 new clients per month, which is a big improvement compared to a year ago.

How did ROI Amplified perform from a project management standpoint?

Once a month, their owner holds a phone call with us to discuss our numbers, achievements, and goals for the month ahead. We also have weekly strategy discussions via email where I can follow up on the tasks and goals we've laid out during our monthly calls. Their professionalism and willingness to connect directly with us have led to good results because they truly understand our business and our goals.

On top of their solid customer service, I’m also impressed by their reporting system. It takes all of our Google Analytics data regarding impressions, click-throughs, and conversions, and lays it out in a simple, comprehensible way. It’s also easy for me to confirm that our money’s being spent effectively. If any of the results seem low, we discuss them and make adjustments.

What did you find most impressive about them?

Their operation meets my expectations, and their PPC results have made my business double in size over the past year. Additionally, their graphic designer is a powerhouse. She creates engaging, dynamic landing pages that funnel potential clients exactly where I want them to go. She also does a great job of reflecting our brand.

Do you have any advice for potential customers?

Know your numbers before you start so that you can appropriately judge the impact of their work. Because there are so many variables to worry about, it’s easy to get distracted as a business owner, but they’re good at narrowing your focus and honing in on what’s important. Move one campaign at a time so that you can see whether or not you’re getting a good return on your effort.