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Top Global Naming Agency # 1 Ranked NYC

River + Wolf is a New York City naming agency that develops company, product, and service names for clients around the world. Rather than operating as a full-service generalist, the firm concentrates on naming and the disciplines that surround it: brand strategy, linguistic and trademark screening, and supporting design and taglines.

  • Min project size
    $10,000+
  • Hourly rate
    $200 - $300 / hr
  • Employees
    2 - 9
  • Locations
    New York, NY
  • Year founded
    Founded 2014
  • Languages
  • Timezones

1 Language that we service

  • English

1 Timezone that we service

EST
Eastern Standard Time (EST)

1 Locations

  • New York , NY

Service Lines
Select Focus Area
Branding Focus
Industries

No Industries have been added yet…

Clients
Midmarket ($10M - $1B)
35%
Small Business (<$10M)
35%
Enterprise (>$1B)
30%
Certified in:
Branding Naming

Pricing Snapshot

Min. project size $10,000+
Avg. hourly rate $200 - $300 /hr
Rating for cost 4.7 /5

What Clients Have Said

River + Wolf offers good value for cost, with projects typically ranging from $10,000 to over $50,000. Clients appreciate the thorough process and quality deliverables, emphasizing the company's responsiveness and expertise in naming. Most engagements involve multiple rounds of naming options with trademark support.

This summary is based on verified Clutch reviews.

Most Common Project Size

$10,000 - $49,999 based on 66 reviews
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

Select a service to see pricing information

River + Wolf Review Insights

Overall Review Rating

5.0
  • Quality 4.9
  • Schedule 5.0
  • Cost 4.7
  • Willing to Refer 4.9

Top Mentions

Review Highlights

  • High Client Satisfaction

    Clients expressed high levels of satisfaction with the final outcomes, often highlighting that the names chosen were well-received both internally and externally. Many would recommend River + Wolf to others.

  • Potential for Improvement: Diversity and Global Reach

    One client suggested that River + Wolf could benefit from expanding their team to include more diverse perspectives, especially when working with international clients to better understand cultural nuances.

  • Positive Client Feedback

    Overall, clients provided overwhelmingly positive feedback about their experiences with River + Wolf, often citing the agency's professionalism, creativity, and effectiveness in achieving their naming goals.

  • Responsive and Flexible

    The agency's responsiveness and flexibility were frequently mentioned as key strengths. They adapted to changing client needs and were available to address questions and concerns promptly.

  • Margaret Wolfson's Personal Touch

    Many clients specifically praised Margaret Wolfson for her personal involvement and dedication to their projects, noting her passion and expertise as significant factors in the project's success.

  • High-Quality Deliverables

    The quality of the deliverables, including detailed presentations and well-researched name options, was frequently highlighted as a key strength of River + Wolf's services.

River + Wolf Reviews

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Naming for Social Impact Investment Firm

  • Branding
  • Brand messaging Brand strategy Naming Corporate identity
  • $10,000 to $49,999
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They did whatever it took to make sure that they delivered creatively and professionally."

Jun 16, 2015
Founder, Bluefinch Investment
Steven Cayre
Verified
  • Financial services
  • New York City, New York
  • 1-10 Employees
  • Phone Interview
  • Verified

Originally engaged in naming a new impact investment firm, River + Wolf became a trusted communications partner. Services include refining statement documents and optimizing all outgoing communications.

Naming Services for Beauty & Wellness Company

  • Branding
  • Naming
  • $10,000 to $49,999
  • July 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"River + Wolf underpromised and overdelivered, churning out work before the deadlines."

Aug 6, 2026
Executive, pharmalieve
Anonymous
  • Beauty
  • Boca Raton, Florida
  • Phone Interview

River + Wolf provided naming services for a beauty and wellness company. The team was responsible for conducting a thorough process to create a name that aligned with the client's brand and vision.

Brand Naming Services for Marine Technology Firm

  • Branding
  • Confidential
  • Apr. - May 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They were extremely thoughtful in their approach, with every name having a clear reasoning behind it."

May 5, 2026
Founder, Merisan
Rob Derstadt
Verified
  • Other industries
  • Denver, Colorado
  • 1-10 Employees
  • Online Review
  • Verified

River + Wolf provided brand naming services for a marine technology company. The team created multiple brand names, each with detailed framing.

Brand Naming Services for Law Firm

  • Branding
  • Naming
  • $10,000 to $49,999
  • Dec. 2025 - Jan. 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"I was impressed by their dedication to the task and their ability to shepherd the process of selecting a brand name."

Feb 1, 2026
Founder & Principal Attorney, Legal
Anonymous
  • Legal
  • Boca Raton, Florida
  • 1-10 Employees
  • Online Review

River + Wolf provided brand naming services for a law firm. The team provided brand name options and conducted a risk analysis of potential trademark infringement and the viability of trademark registration.

Brand Name Creation for Luxury Online Boat Auction

  • Branding
  • Naming
  • Confidential
  • Sep. - Oct. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

“This was such an amazing experience.”

Oct 28, 2025
Co-Founder, Golden Anchor LLC
Shaun Kennon
Verified
  • eCommerce
  • San Mateo, California
  • 1-10 Employees
  • Online Review
  • Verified

River + Wolf developed a brand name for a luxury online boat auction. The team proposed many names based on a questionnaire and advised the client on copyright risks.

Naming Services for Real Estate Company

  • Branding
  • Naming
  • $10,000 to $49,999
  • May - June 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"River + Wolf were communicative, responsive, and meticulous about meeting the tight deadlines."

Jul 22, 2025
Project Manager, Investment & Leasing, Real Estate Company
Anonymous
Verified
  • Real estate
  • Montreal, Quebec
  • 201-500 Employees
  • Online Review
  • Verified

River + Wolf provided naming services for a real estate company. The team was responsible for delivering names available for Canadian PTO registration for the client's asset management division.

Branding for Domestic Appliances Company

  • Branding
  • Brand messaging Naming Corporate identity
  • Confidential
  • Aug. - Oct. 2023
4.5
Quality
4.0
Schedule
5.0
Cost
5.0
Willing to Refer
4.0
"Their responses were rapid, and the communication flow was great."
Nov 23, 2023
Project Manager, Domestic Appliances Company
Anonymous
  • Other industries
  • Amsterdam, Netherlands
  • 10,001+ Employees
  • Online Review

River + Wolf provided branding services to a domestic appliances firm. They created a list of potential app names, made a name story aligned with the client's corporate identity, and conducted due diligence.

Branding for Research Company

  • Branding
  • Naming
  • Confidential
  • June - Sep. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"We are really satisfied with their service."

Oct 5, 2023
Manager, Research Company
Anonymous
  • Other industries
  • Tokyo, Japan
  • 11-50 Employees
  • Online Review

River + Wolf provided branding services for a research company. Their responsibilities included naming the client's product.

Logo & Brand Voice for Plush Toy Company

  • Logo
  • $10,000 to $49,999
  • Mar. - May 2023
5.0
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0

"We are happy with our logo and new brand voice."

Jun 22, 2023
Executive, OB
Anonymous
Verified
  • Other industries
  • Miami, Florida
  • 1-10 Employees
  • Online Review
  • Verified

River + Wolf developed a new logo and brand voice for a plush toy company. They were chosen by the client because of their high ratings online. 

Naming Services for Private Jet Marketplace

  • Branding
  • Brand messaging Naming
  • $10,000 to $49,999
  • Mar. - Apr. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"I was impressed by their creativity, involvement, and good mood."

Jun 9, 2023
Founder, Private Jet Marketplace
Arseniy Olevskiy
  • Other industries
  • Las Vegas, Nevada
  • Online Review

River + Wolf provided branding services for a private jet marketplace. The team was tasked with developing a brand name and a domain name for the client's project.

Premier Verified means Clutch independently confirmed River + Wolf is a legally registered business,
financially sound (Creditsafe: Low Risk), and backed by 77 verified client reviews averaging 5.0 stars.

Learn More
Verified Client Reviews
77
Overall Review Rating
5
Source
Clutch
Last Updated
August 6, 2026

Business Entity

Business Entity Name RIVER AND WOLF LLC
Source NYS Department of State
Jurisdiction of Formation New York
Date of Formation March 3, 2014
Status Active
Last Updated October 29, 2020
ID 4537121

Credit Report Results

International Credit Risk Assessment Low Risk
Source Creditsafe
Last Updated October 29, 2020
Learn More About The Clutch Verification Process

Locations (1)

276 Fifth Avenue, Suite 704-3049 New York, New York 10001 New YorkNY, United States 10001

2 - 5

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