R&G Strategic

BACKGROUND

Introduce your business and what you do there.

I’m the VP of an environmental nonprofit. We help companies get products and technologies to market. Specifically, we aid in commercialization challenges they’re facing through funding programs, introductions to experts, and our own advice and guidance.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with R&G Strategic?

We were looking at the very early burgeoning insect protein industry. We’ve been working with a couple of companies that have been raising insects for human or animal consumption, as well as companies creating products like protein powders or bars from the insects.

We saw a gap in resources and communication in those companies and wanted to see what else we could be doing. We wanted to get a better handle on where the producers were at a stage level, and what they really needed. Basically, we wanted to do an environmental scan and have a roundtable discussion with those key stakeholders.

SOLUTION

What was the scope of their involvement?

I tried to work as closely as possible with them since we haven’t done this before and I wanted to think through the stages properly. We brainstormed together the kinds of people we thought we should be talking to, and then we put together a list of the stakeholders within those different groups. Then, we developed questions to steer those conversations and ensure we got consistent information from each of the different stakeholders.

Then, we conducted the interviews. We did a lot of it collaboratively, but it was their job to do the implementation. The results were recorded. Most importantly, they consolidated those results into the key findings: what were the consistent themes they heard that could help us understand what the challenge and opportunities are in this industry. They also articulated the potential next steps we should take.

What is the team composition?

I worked with one person directly, Sarah (Co-Founder, R&G Strategic).

How did you come to work with R&G Strategic?

It was kind of serendipitous. I found that Sarah was very interested in the insect protein space, and, in fact, she has a company that does insect products. She was quite familiar with the space and had the subject matter expertise and connections in the area. She also had the consulting expertise. She may have reached out to me initially as well.

How much have you invested with them?

We spent $5,400 CAD ($3,800 USD) with them.

What is the status of this engagement?

We worked with them from November 2019 until March 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We just got the findings together and presented them to our stakeholder group. We had good solid information to go to that community with. It helps us look like we’ve done our homework and are listening to the community. That’s important; we need it to gain some trust and get people to realize we’re serious about trying to help them. Being able to lay that groundwork is really important. We had a great range of stakeholders at the meeting, and part of that is because Sarah reached out and asked those people to come. Her personal connections were very valuable. We have to refine and prioritize our recommendations next, but we have a solid start on them.

How did R&G Strategic perform from a project management standpoint?

I always feel like I have to chase consultants, and I did feel that a few times with Sarah, but the work was done exceptionally well. It was normal.

What did you find most impressive about them?

I listened in on several of the interviews Sarah did, and she was great at getting people and making sure all the questions were covered and the information recorded. I watched her record what she was hearing, and I was stunned at how good she was. She had the gist of the conversation ready as soon as the interview was over. It was remarkable to me. She was essentially scribing and transcribing. I’m a former journalist, and I was blown away.

Now, we have the key themes and recommendations but I can go back to individual organizations and check small tidbits that one stakeholder said. Her real-time transcription also saved me money on hiring a transcriber to do them after the interview.

Additionally, she didn’t have very much time to go through those notes and pick out the key themes, but she organized them in a really well-done way.

Are there any areas they could improve?

I’m super busy, so I wanted someone I didn’t have to worry about. I would have liked it if she was a bit more proactive in responding to my emails. It might be three weeks before I’d hear from her if I didn’t respond right away. At that point, I’d be chasing her.

Do you have any advice for potential customers?

It works for us because I was clear with her at the beginning about what we wanted to do. I was specific about the questions I wanted and certain things along the way so she couldn’t make mistakes. I’ve learned from working with other consultants that you have to make clear at the beginning the things that are important to you. This isn’t a reflection on Sarah’s part.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager for Field Turf. We’re a leader in manufacturing and installing artificial turf for every type of sport worldwide.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with R&G Strategic?

We felt that there was a growing conversation happening in our industry about sustainability, and we wanted to have a dedicated program speaking to that. We’re not experts, so we hired R&G Strategic to help guide us and make sure we’re creating a good narrative.

SOLUTION

What was the scope of their involvement?

Together, we came up with a program and narrative to explain our sustainability efforts and highlight a variety of green initiatives we’ve taken. They helped us come up with the right copy, refining our word choice and polishing the final product. Their team also helped create a landing page, which they turned into a PDF so we can share it and display our sustainability program.

What is the team composition?

Sarah (Creative Director, R&G Strategic) and Sarah (Director of Strategy, R&G Strategic) are my main points of contact. 

How did you come to work with R&G Strategic?

We wanted a marketing agency that specializes in sustainability. We researched a few firms, interviewed some, and felt R&G Strategic was the right fit. We liked the work they had published on their website and their price point was right within our budget. Their team is also close by, so we knew we could have in-person meetings with them. They felt like a natural fit. 

How much have you invested with them?

We spent between $10,000–$15,000. 

What is the status of this engagement?

We worked together from December 2019–January 2020. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The end product was tremendous. We’re preparing to launch it now, but everyone internally has been really impressed with the work. 

How did R&G Strategic perform from a project management standpoint?

I thought they were great and a bit different than other companies. We operate at a high pace and they were able to keep up. We mostly communicated through weekly phone calls and emails and shared files. We gave clear instructions and they were able to take those and deliver without us holding their hands. 

What did you find most impressive about them?

Their expertise in sustainability was excellent and we trusted their perspective. Their recommendations were excellent. Throughout the process, they were really able to guide us. They delivered on the expertise we were expecting. They were also quick and produced good work. 

Are there any areas they could improve?

The whole process was quite positive. Whenever we did have a comment, they addressed it quickly. 

Do you have any advice for potential customers?

Everyone is unique, but setting clear expectations will help you get what you’re looking for. 

BACKGROUND

Introduce your business and what you do there.

We are a new nonprofit organization. Our mission is to assist energy management organizations to attract and advance mid-career women to executive positions. We want to put gender equality at the heart of the global transition to a clean energy future. I'm director of communications and a founding board member.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with R&G Strategic?

We needed brand assets as we got started. Those included a logo, a website, and other collateral to help us present the organization in a professional way.

SOLUTION

What was the scope of their involvement?

They created our logo and helped establish our branding. They provided a great proposal, and their process was very thorough. We come from different backgrounds and perspectives, and we appreciated their guidance. They built a mood board to get a sense of the tone and look that we wanted. We made a few changes, but they were very efficient.

What is the team composition?

Our main points of contact were their two founders.

How did you come to work with R&G Strategic?

They were recommended by another company we trusted. We were attracted by their alignment to our mission and objectives. They're a women-led and founded organization, and we were keen to collaborate with them.

How much have you invested with them?

The value of the project was about $3,500.

What is the status of this engagement?

We started working together in September 2019, and they delivered everything by November 2019. The process was very quick.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The process was very collaborative, and we got a product we were really happy with. We just received all the deliverables, so we don't have any metrics yet. They gave us great options, and they were very involved throughout the project.

How did R&G Strategic perform from a project management standpoint?

We had multiple video conferences with them, and they delivered everything on time. They made time to meet with us, and they worked hard to deliver what we wanted. They were patient, fabulous partners, and we always knew what to expect. They were great with timelines, and they really listened to us. Their energy was great, and they were fun to work with.

What did you find most impressive about them?

Their commitment to our goals was excellent. The whole leadership team participated in the project, and they brought a very professional marketing process to their work.

Are there any areas they could improve?

They met all our needs, and I don't have anything they could improve.

Do you have any advice for potential customers?

Be open to their process and their stewardship of the creative process.

BACKGROUND

Introduce your business and what you do there.

I'm a marketing and communications specialist at Metamaterial Technologies Inc. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with R&G Strategic?

We designed an eyewear and we wanted to create a brand for it. Our marketing team was very small, so we needed a vendor to help us with branding.

SOLUTION

What was the scope of their involvement?

First, R&G Strategic designed a unique logo for us. They worked closely with our in-house team and came up with different variations until we found the one that best represented our brand. Then, they helped us choose colors, developed brand guidelines, and created collateral and pull-up banners that we could use to advertise our product at trade shows. They dug deep into what our competitors were using in order to help us find a way to stand out. They also put together brochures and pamphlets and helped us with content creation.

What is the team composition?

We mostly worked with two people from their team—one was in charge of the graphic design and another one was responsible for the research.

How did you come to work with R&G Strategic?

I saw the work they had done for other companies and was impressed. They had experience with both big brands and start-ups, including other companies in our industry, so we decided they'd be a great fit.

How much have you invested with them?

We spent about $10,000–$12,000.

What is the status of this engagement?

We started working with them in December 2018, and the project was completed in March 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We received very positive feedback from our internal team. Everyone who is working on this product, including our engineers, likes the look and vibe of the logo. Our partners are also very pleased with the outcome.

How did R&G Strategic perform from a project management standpoint?

They were very professional and organized. They met every single deadline, some of which were a little tight. We used a Slack channel, email, and phone to communicate.

What did you find most impressive about them?

Everything that I've already mentioned makes them a great partner.

Are there any areas they could improve?

No, they're amazing at what they do and I hope they'll continue to grow. 

BACKGROUND

Introduce your business and what you do there.

I’m the outreach coordinator for a Montreal initiative called #PledgeToLead. We’re a group of climate change researchers at Concordia University, and we’re building a platform to help individuals reduce their carbon footprint.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with R&G Strategic?

We lacked the resources to create an attractive and user-friendly design for our platform. We engaged R&G Strategic for their design services.

SOLUTION

What was the scope of their involvement?

We envisioned a platform with features such as a carbon footprint calculator, questionnaires, and action suggestions. We also wanted to incorporate incentives to encourage users to stay on the website longer. 

R&G Strategic laid out the platform’s flow and user experience. They helped us arrange buttons, pages, web content, and navigation. Their team then delivered full designs of three separate web pages and wireframes. They also created the basics of our brand: our logo, brand guidelines, a color palette, and a sample set of five icons with different colorations. They even included the Adobe Illustrator files for specific images. 

These designs will go to our internal web developer who will create the platform as a web and mobile application.

What is the team composition?

We work with Riley (Director of Strategy, R&G Strategic) and Liz (Creative Director, R&G Strategic). Liz is our primary point of contact because she’s in charge of the design. They rely on a larger team behind the scenes.

How did you come to work with R&G Strategic?

We initially reached out to local design firms, but it was hard to find a good fit. We had budget constraints and wanted to work with a vendor that supports our mission. We then searched in Google for branding firms that specialize in sustainability. R&G Strategic was one of the first to pop up. Our first meeting with Riley confirmed that they were a perfect match for our project.    

How much have you invested with them?

We spent over $12,000.

What is the status of this engagement?

We started working together in October 2018, and the project is ongoing. R&G Strategic has delivered their design materials and now operates in a support role. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re still in early development, but our team has responded positively to R&G Strategic’s designs and branding materials. 

How did R&G Strategic perform from a project management standpoint?

We’re very happy with the team’s level of communication and organization. They respond quickly to questions and emails. They have also taken the lead on the project, allowing us to focus on outside priorities. We hold meetings through a conference call application that lets us screen share and show work.  

What did you find most impressive about them?

R&G Strategic is invested in the project and its success. Even though their role is largely over, their team still suggest new ideas and ways to improve the platform development. Also, despite being a small client with a limited budget, we still receive close attention from their leadership. Our relationship has developed into a real partnership, which we’re thrilled to see.

Are there any areas they could improve?

Not that I can think of. Any issues that came up were addressed quickly at each stage. We’re highly satisfied with our engagement.

Any advice for potential customers?

Don’t be afraid to critique their work. We found it valuable to provide detailed feedback at every stage of the process. R&G Strategic responds positively to it as well.

BACKGROUND

Introduce your business and what you do there.

I'm the director of energy and clean climates for Clean Foundation. Our nonprofit environmental organization has been around since 1988. Our many programs range from energy efficiency and clean energy to education in schools on environment issues, watershed restoration, and helping youth get jobs in the green sector. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with R&G Strategic?

We had an opportunity to work with R&G Strategic and the Department of Energy to create a Solar Assist; a one-stop website were homeowners in Nova Scotia can learn about available programs to install solar panels. It helps people figure out if their house is a good candidate and shows potential savings. 

SOLUTION

What was the scope of their involvement?

R&G Strategic took the lead on the design and coordinated discovery sessions with key solar energy experts. They conducted additional research and interviewed many notable industry leaders in Nova Scotia to define the key elements we needed for our website. 

From there, they conceptualized the branding and logo and created wireframes. They met with our team and the Department of Energy continuously. Based on that data, they developed graphs which we worked together to refine. Our interactive site lets users enter information about their home. Specific resources from R&G Strategic created the algorithms and calculations in the background for this input. 

Since the very beginning, they've been fantastic to work with. The team kept closely involved through the final design stages. We're very close to launching at this point.

What is the team composition? 

We work with three primary teammates from R&G Strategic. I have no doubt they had other resources in the background helping us. They offered a great value for our investment and were fully engaged in our project. 

How did you come to work with R&G Strategic?

One of my colleagues met the team at an event during a conference on global sustainability. They really clicked and had great discussions. After coming back, he told us their PR agency was very attuned to client needs, focused on environmental. They seemed like a great partner. 

In addition, we work closely with the Nova Scotia Department of Energy and had already started a collaborative partnership. When I met with them in person, I realized I had worked with Sarah (Director of Strategy, R&G Strategic) when she was with a different agency. I had been very happy with her work. This combination of factors led us to believe that they were the right fit. 

How much have you invested with them?

The total cost was approximately $70,000. 

What is the status of this engagement?

We had our first meeting for this project in May 2018, and our site is about to launch. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since our site isn't live yet, we can’t predict the reaction. The users who tested the website gave us excellent feedback. R&G Strategic was very involved in getting people to try it. We will have more metrics once we have more users, like how many people get software contractors to assess their property and give quotes and how many apply to the various rebate programs. 

Our organization established such a good dynamic with R&G Strategic that we've already started working together on another possible interactive website solutions. Internally, we've had a positive experience, and we plan to continue our partnership. 

As an environmental charity, it was lovely to find a PR agency that's focused on sustainability issues. I've found that rare throughout my long-term career in marketing. They're very keen on the topic and care about the solutions we're implementing. We formed a great working relationship. R&G Strategic jumped in with both feet and was fully engaged in our project. 

How did R&G Strategic perform from a project management standpoint?

R&G Strategic clearly laid out the project based on each partners' needs, including the Department of Energy. They keep us notified of anything we need to provide them. We have regular check-ins, and they've shown strong project management skills. Usually, we interact face to face with some online meetings via UberConference. We use Google Docs to share information and collaborate on content writing.

What did you find most impressive about them?

R&G Strategic's strong focus on environmental and sustainability issues makes them unique. At a deeper level, they're interested in more long-term environmental solutions than just recycling programs. They're interested in the circular economy, which is similar interest as ours. 

R&G Strategic is an extremely pleasant, fun, patient, and funny team to work with. Few other PR agencies I've seen form as active of a collaboration as they did. We're grateful that they've truly treated us like a partner. 

Are there any areas they could improve?

No, not at this time. This was our first project together, so we will have more perspective after the site launch. We've found R&G Strategic very strong and haven't identified any deficiencies. 

Do you have any advice for potential customers?

I suggest having thorough conversations with R&G Strategic. If you put all your needs and hopes on the table, they will be quite receptive. They put the end user experience first and foremost, which is not a concept every nonprofit understands. They work backward from the customer, which is the approach I take as well. It's always the best way. 

BACKGROUND

Introduce your business and what you do there.

I am the Director of Corporate Affairs & Sustainability for Galaxy Resources. We are a lithium-mining company that services the clean-technology space by providing our product to the lithium-ion battery space, supporting the production of electric vehicles and battery storage.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with R&G Strategic?

To ensure we produced our report in a timely manner using innovative industry practices with respect to design and copy, we decided to bring in an outside vendor to help us with the production of our first sustainability report. R&G Strategy is a noted leader in the space and has done an outstanding job at showing the hard work Galaxy has contributed to the sustainability space globally.

SOLUTION

What was the scope of their involvement?

R&G Strategy was hired to help provide strategic direction, copy and design for the sustainability report. We collaborated to find a balance between some new and more innovative reporting concepts while keeping in mind our audience in the mining space. We will receive 2018 data soon and plan to complete the report in Q1 2019.

What is the team composition?

Our team consists of Sarah (Director of Strategy, R&G Strategic), Liz (Director of Design, R&G Strategic), and Andrew (Junior Brand Strategist, R&G Strategic).

How did you come to work with R&G Strategic?

I was familiar with Sarah’s work in communications and interest in the sustainability space prior to her starting R&G Strategic. I was keen to work with her directly given my knowledge of her exceptional communications skills. As I continued to work with the team, I was quick to realize (not surprisingly), that she hired staff that were equally as competent—there is an incredible talent base to draw from at R&G Strategy.

What is the status of this engagement?

Initial discussions began in February 2018. The final report is anticipated to be published in Q1 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

R&G Strategic was able to take initial ideas and concepts for the report and produce a draft that we as a company are proud to stand behind. It really highlights who Galaxy is as a company today and where we want to go moving forward. From copy to design, R&G Strategic has done an exceptional job at execution.

We will continue our relationship with R&G Strategic for 2019 and are currently evaluating a wider scope of services due to the fact that they have consistently delivered work that exceeds our expectations.

How did R&G Strategic perform from a project management standpoint?

They excel at project management and have done an excellent job at helping organize the team (including myself), and mass amounts of data throughout the development process. The team is always available, including working on weekends and evenings when necessary. They have an efficient and professional work ethic. We primarily speak via phone call, email, Slack, or an online webinar platform.

What did you find most impressive about them?

R&G Strategic do their background research. They brought excellent, new and innovative ideas for consideration to the table. These suggestions are based on emerging trends in the sustainability field.

Are there any areas they could improve?

To date, we have no complaints. From concept to current execution, they have been exceptional.

Any advice for potential customers?

They are industry experts—as such, I would go in with your ideas, but be open to suggestion as they are on the cutting edge in terms of both copy and design.

BACKGROUND

Introduce your business and what you do there.

I’m the director of stakeholder engagements for Efficiency Canada, an advocacy group for energy efficiency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with R&G Strategic?

As a startup nonprofit, we wanted to establish a brand identity that was professional, fun, and modern. We had to ramp up quickly to create the brand ahead of our launch event.

SOLUTION

What was the scope of their involvement?

The project started with a discovery session to review our existing visuals, which we didn’t love. R&G Strategic then refreshed our logo to convey our intended message to our audience; two part-time resources created the new logo. Other branded deliverables included letterhead, PowerPoint templates, and business cards. Since we use an affiliated university’s logo on most collateral, the school had to approve each item.

What is the team composition?

We worked with Sarah (Director of Strategy, R&G Strategic) and Liz (Director of Design, R&G Strategic).

How did you come to work with R&G Strategic?

I had worked with one of R&G Strategic’s employees seven years ago. Based on that experience, I jumped at the opportunity to work with this team. Their industry knowledge was an advantage because energy efficiency is difficult to capture via visuals.

How much have you invested with them?

We spent $5,000.

What is the status of this engagement?

We worked with them between September–October 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The team hit the ground running. In 20 years, I’ve never worked with such an organized team that produced high-quality results in such a quick turnaround. The launch event had 300 attendees and a high-profile speaker from the Canadian government. During the event, the branding—banners and PowerPoints—looked polished and made us appear as an established organization, even though we were one month old. As a result of the success, a high-ranking government official invited my supervisor to appear on their video blog. That invitation was one example of how we’ve forged new contacts and relationships with government officials.

How did R&G Strategic perform from a project management standpoint?

R&G Strategic was a pleasure to work with. The partnership was remote, but that was never an issue. The team included several working groups that handled multiple last-minute changes. They were responsive and ever had problems with our requests. We used Slack and a conference call tool.

What did you find most impressive about them?

Their experience, professionalism, and turnaround times were unmatched. Deliverables were nearly perfect the first time, and the team was always open to constructive feedback. Liz wanted to do whatever it took to fulfill the customer’s needs because client satisfaction is her number-one priority. What’s more, R&G did research to stay current with industry trends. That practice enabled them to understand our competitor and allies’ brand terminology. Without that knowledge, they couldn’t have produced such accurate work.

Do you have any advice for potential customers?

Clients should use Slack with them because most organizations are moving toward the tool.

BACKGROUND

Introduce your business and what you do there.

I am a program development coordinator at Nourish Nova Scotia, which is a nonprofit organization that aims to support schools in helping raise healthy learners through school nourishment programs and food literacy education.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with R&G Strategic?

We determined that our website was not meeting the needs of the individuals we intend to serve. We have a very resource-rich website, but many of our partners found it difficult to navigate to find the resources that they needed. We contracted with R&G Strategic for website development and design services to alleviate these problems.

SOLUTION

What was the scope of their involvement?

The new website is hosted on Squarespace, and they are training us quite a bit so that we can manage it ourselves. We stressed the importance of visitors being able to easily find and download large PDF files detailing our different programs. Further, we now have the ability to track who is downloading specific content. Overall, we wanted a more approachable website to present our information.

What is the team composition?

We have worked directly with Liz, their director of design, as well as some of their designers, Andrew and Grace, who have been leading the work. Their director of strategy, Sarah, has been in constant contact with us to make sure the project runs smoothly. We feel very well-supported by R&G.

How did you come to work with R&G Strategic?

They do a lot of work focusing on sustainability and environmental projects, and I think food and nutrition fall into those categories. We believed they had similar core values as us.

How much have you invested with them?

We have spent $10,000 on their services.

What is the status of this engagement?

We began working together in July 2018, and we expect the website to be completed and by the end of August 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Although we haven’t launched yet, I can report that our program team and our partners are excited to see the revitalization of these program resources and the way they’re going to be showcased. Our partnerships will be strengthened because of this upgrade.

How did R&G Strategic perform from a project management standpoint?

They are friendly and professional. We’re in the same city, so they make it easy to meet in person. They have been very clear with their expectations for deliverables and timeline estimates since we met, and we haven’t strayed from those. Grace, the lead designer, has been a very prompt communicator.

What did you find most impressive about them?

I think their core values have made them a unique and attractive organization to us. With our tight budget, we had to go into this endeavor with an organization we trusted, and they have proven to be trustworthy and respectful.

Any advice for potential customers?

We found it valuable to trust their experience. They have provided us with incredible insight from their industry. We learned to trust their skills and knowledge.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of Mayfair Tree Care. Our primary function is providing arborist services such as removing trees, limb trees, stump grinding, and wood removal when necessary.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with R&G Strategic?

We had moved to the Maritimes from Montreal, Quebec after taking over and incorporating a company. We needed to move our things from French into English as well as rebrand our entire company to accommodate the area we moved into.

I had hired a company prior to them but had to let them go after three months as I had nothing and we weren’t moving forward.

SOLUTION

What was the scope of their involvement?

We initially had nothing except for black trailers and black trucks. We needed the work done quickly and started from a baseline of what we needed for which area, what we needed to put out there for people, and also what represented our company the best. Our approach uses the least amount of machinery possible, with a lot more human power. They were able to grasp that concept and did an amazing job with it.

We looked at several logos to get a sense of what we liked. We gravitated towards one type of look which gave them an idea of where we wanted to be, so they took it from there. They worked on our logo, branding, business cards, as well as a website. When it came to the website, they built it from scratch. We provided them with information about the services we provide, some photographs of our team at work, and they created everything from that. They made sure to give us several options to pick from for what suited us best and related to our type of business.

What is the team composition?

We worked with Sarah (Director of Strategy, R&G Strategic), Andrew (Junior Brand Strategist, R&G Strategic), and Grace (Graphic Designer, R&G Strategic). Andrew worked on the website side of things, while Grace took care of more of the logo work.

How did you come to work with R&G Strategic?

I was referred to them by another company who was extremely happy with their services. We got in touch with Sarah and spoke a little bit about getting started on this project and the challenges we had. I was a little hesitant at first, but they've been fantastic and you can see the difference in the professionalism. From the first meeting point to the final product, it was all really well done.

How much have you invested in them?

We've invested around $10,000.

What is the status of this engagement?

We worked with them this year. It took approximately three weeks from start to finish.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It was a really pleasant process and they were all fantastic. I was pleasantly surprised at how fun the process was getting our company branded and logos made. We're extremely happy and I'm so shocked because I didn’t know it could be that good. Customers are visiting the website, looking at things, and liking it.

How did R&G Strategic perform from a project management standpoint?

We spoke to them in person and on the phone. They were fantastic. As they went through the steps, they gave us a timeline for things that included what we would submit and what they would show us. They were great and stayed on time with everything. They were patient with me because I was in the field a couple of times and had some trouble providing them with a few things they needed. They gave me the extra day and were still able to deliver on time, which was really cool.

What did you find most impressive about them?

As a customer, the attention you receive is impressive because they take the time to talk to you. They would send me bits and pieces along the way to make sure it was what I was looking for. I felt they understood what we were trying to achieve, even though we didn’t really understand it ourselves 100%. They did a way better job with the information than we could have done. Our business isn’t something that everyone does and trying to get a grasp on what we actually do and portraying that in the logo and branding is impressive.

After what we have been through before, we were really floored by the difference in a professional and cohesive team working together, as well as by the cost.

Do you have any advice for potential customers?

I would highly recommend them and would use them again in a heartbeat. It was a fantastic experience.

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