Helping your business succeed so the world wins.

R&G is a full service brand, marketing and communications consultancy working exclusively with companies solving global sustainability.

We specialize in commercialization, helping our clients bring new products or services to market, pivot toward new revenue opportunities, and leverage creative strategy to diversify and scale.

 

We propel your growth with brand and marketing solutions tailor-made for sustainable businesses. R&G builds brands for businesses building a better world through clean energy, ocean and biotech, agriscience and applied innovation.

We help your business succeed so the whole world wins. 

 
$25,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2017
Show all +
Halifax, Canada
headquarters

Portfolio

Key clients: 

Mara Renewables, Galaxy Lithium, Obie's Worms, Oberland Agriscience, Efficiency Nova Scotia, gubgub Foods Inc.

gubgub packaging

gubgub packaging

gubgub had established a name, a vision and were midway through development of their first product. To finally become shelf-ready, they needed to profile their target consumer, build out their brand, and leverage audience understanding with a go-to-market plan

gubgub

Oberland Branding

Oberland uses advanced, patented microbial processes to reclaim organic waste and repurpose it to fuel industrial farming of animal feed.

Oberland Branding

Oberland

Mara Renewables Website

Mara aims to reduce dependence on finite resources like fish oil by evolving marine microalgae to develop renewable biotech products for a cleaner, healthier future.

Mara Renewables Trade Show Booth

Mara Renewables Brochure

Obie's Worms Packaging

Obie's Worms Shipping Package

Obie's Worms

Their Challenge:

The market for sustainably-farmed insects as pet treats is broad. The Obie’s team needed to hone in on the largest and most lucrative market opportunity for their product.

Our Solution:

We reviewed and assessed Obie’s market hypotheses through primary and secondary market research (should they aim their pet treats at reptile and amphibian owners, or backyard chicken owners?), presenting a solid case for targeting people with cold-blooded pets. We leveraged these market insights to develop a unique and playful-yet-modern consumer brand, and created a fun and effective ecomms touchpoint aimed at reptile and amphibian pet owners to help the Obie’s team pursue this audience.

Reviews

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Brand Redesign for Energy Efficiency Nonprofit

"Their experience, professionalism, and turnaround times were unmatched."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Sept. 2018 - Oct. 2018
Project summary: 

R&G Strategic led a branding effort. They created language and visuals for collateral including a logo, letterhead, PowerPoint templates, and business cards. The project culminated with a launch party.

The Reviewer
 
1-10 Employees
 
Ottawa, Ontario
Natalie Irwin
Director of Stakeholder Engagements, Efficiency Canada
 
Verified
The Review
Feedback summary: 

The branded materials achieved a professional and modern aesthetic that generated high-profile interest in the mission. R&G Strategic's comprehensive research, quick turnarounds, and accurate deliverables fostered a positive experience. Expect the team to prioritize customer service.

BACKGROUND

Introduce your business and what you do there.

I’m the director of stakeholder engagements for Efficiency Canada, an advocacy group for energy efficiency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with R&G Strategic?

As a startup nonprofit, we wanted to establish a brand identity that was professional, fun, and modern. We had to ramp up quickly to create the brand ahead of our launch event.

SOLUTION

What was the scope of their involvement?

The project started with a discovery session to review our existing visuals, which we didn’t love. R&G Strategic then refreshed our logo to convey our intended message to our audience; two part-time resources created the new logo. Other branded deliverables included letterhead, PowerPoint templates, and business cards. Since we use an affiliated university’s logo on most collateral, the school had to approve each item.

What is the team composition?

We worked with Sarah (Director of Strategy, R&G Strategic) and Liz (Director of Design, R&G Strategic).

How did you come to work with R&G Strategic?

I had worked with one of R&G Strategic’s employees seven years ago. Based on that experience, I jumped at the opportunity to work with this team. Their industry knowledge was an advantage because energy efficiency is difficult to capture via visuals.

How much have you invested with them?

We spent $5,000.

What is the status of this engagement?

We worked with them between September–October 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The team hit the ground running. In 20 years, I’ve never worked with such an organized team that produced high-quality results in such a quick turnaround. The launch event had 300 attendees and a high-profile speaker from the Canadian government. During the event, the branding—banners and PowerPoints—looked polished and made us appear as an established organization, even though we were one month old. As a result of the success, a high-ranking government official invited my supervisor to appear on their video blog. That invitation was one example of how we’ve forged new contacts and relationships with government officials.

How did R&G Strategic perform from a project management standpoint?

R&G Strategic was a pleasure to work with. The partnership was remote, but that was never an issue. The team included several working groups that handled multiple last-minute changes. They were responsive and ever had problems with our requests. We used Slack and a conference call tool.

What did you find most impressive about them?

Their experience, professionalism, and turnaround times were unmatched. Deliverables were nearly perfect the first time, and the team was always open to constructive feedback. Liz wanted to do whatever it took to fulfill the customer’s needs because client satisfaction is her number-one priority. What’s more, R&G did research to stay current with industry trends. That practice enabled them to understand our competitor and allies’ brand terminology. Without that knowledge, they couldn’t have produced such accurate work.

Do you have any advice for potential customers?

Clients should use Slack with them because most organizations are moving toward the tool.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    I always want to pay less, but the price is great compared to other vendors.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev & Redesign for Healthy Eating Nonprofit

"We found it valuable to trust their experience. They have provided us with incredible insight from their industry. We learned to trust their skills and knowledge."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July 2018 - Ongoing
Project summary: 

R&G Strategic designed and developed a Squarespace website to increase usability and promote initiatives. Priorities include easier navigation and enhanced organization while implementing a cleaner look.

The Reviewer
 
1-10 Employees
 
Bedford, Nova Scotia
Kayla Thomas
Program Development Coordinator, Nourish Nova Scotia
 
Verified
The Review
Feedback summary: 

Upon the website’s launch, content will be more readily accessible and prominently displayed. Program partners are excited for the updated online presence. R&G Strategic features a bright and attentive team focused on providing long-term solutions.

BACKGROUND

Introduce your business and what you do there.

I am a program development coordinator at Nourish Nova Scotia, which is a nonprofit organization that aims to support schools in helping raise healthy learners through school nourishment programs and food literacy education.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with R&G Strategic?

We determined that our website was not meeting the needs of the individuals we intend to serve. We have a very resource-rich website, but many of our partners found it difficult to navigate to find the resources that they needed. We contracted with R&G Strategic for website development and design services to alleviate these problems.

SOLUTION

What was the scope of their involvement?

The new website is hosted on Squarespace, and they are training us quite a bit so that we can manage it ourselves. We stressed the importance of visitors being able to easily find and download large PDF files detailing our different programs. Further, we now have the ability to track who is downloading specific content. Overall, we wanted a more approachable website to present our information.

What is the team composition?

We have worked directly with Liz, their director of design, as well as some of their designers, Andrew and Grace, who have been leading the work. Their director of strategy, Sarah, has been in constant contact with us to make sure the project runs smoothly. We feel very well-supported by R&G.

How did you come to work with R&G Strategic?

They do a lot of work focusing on sustainability and environmental projects, and I think food and nutrition fall into those categories. We believed they had similar core values as us.

How much have you invested with them?

We have spent $10,000 on their services.

What is the status of this engagement?

We began working together in July 2018, and we expect the website to be completed and by the end of August 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Although we haven’t launched yet, I can report that our program team and our partners are excited to see the revitalization of these program resources and the way they’re going to be showcased. Our partnerships will be strengthened because of this upgrade.

How did R&G Strategic perform from a project management standpoint?

They are friendly and professional. We’re in the same city, so they make it easy to meet in person. They have been very clear with their expectations for deliverables and timeline estimates since we met, and we haven’t strayed from those. Grace, the lead designer, has been a very prompt communicator.

What did you find most impressive about them?

I think their core values have made them a unique and attractive organization to us. With our tight budget, we had to go into this endeavor with an organization we trusted, and they have proven to be trustworthy and respectful.

Any advice for potential customers?

We found it valuable to trust their experience. They have provided us with incredible insight from their industry. We learned to trust their skills and knowledge.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They have been very timely in all matters.
  • 5.0 Cost
    Value / within estimates
    Their quote was broken down well into the services provided.
  • 5.0 Quality
    Service & deliverables
    All of their work has been high-quality
  • 5.0 NPS
    Willing to refer

Branding & Marketing for Tree Care Services Company

"It was a really pleasant process and they were all fantastic."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2018
Project summary: 

R&G Strategic provided branding and marketing services, working on a logo, business cards, overall brand as well as a website, which they built from scratch.

The Reviewer
 
11-50 Employees
 
Nova Scotia, Canada
Laura Roy
Owner, Mayfair Tree Care
 
Verified
The Review
Feedback summary: 

The deliverables were excellent, with the website bringing in customers and the branding portraying the brand and its services perfectly. They were communicative throughout the process, providing ongoing samples for feedback, and keeping to deadlines despite some delays.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of Mayfair Tree Care. Our primary function is providing arborist services such as removing trees, limb trees, stump grinding, and wood removal when necessary.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with R&G Strategic?

We had moved to the Maritimes from Montreal, Quebec after taking over and incorporating a company. We needed to move our things from French into English as well as rebrand our entire company to accommodate the area we moved into.

I had hired a company prior to them but had to let them go after three months as I had nothing and we weren’t moving forward.

SOLUTION

What was the scope of their involvement?

We initially had nothing except for black trailers and black trucks. We needed the work done quickly and started from a baseline of what we needed for which area, what we needed to put out there for people, and also what represented our company the best. Our approach uses the least amount of machinery possible, with a lot more human power. They were able to grasp that concept and did an amazing job with it.

We looked at several logos to get a sense of what we liked. We gravitated towards one type of look which gave them an idea of where we wanted to be, so they took it from there. They worked on our logo, branding, business cards, as well as a website. When it came to the website, they built it from scratch. We provided them with information about the services we provide, some photographs of our team at work, and they created everything from that. They made sure to give us several options to pick from for what suited us best and related to our type of business.

What is the team composition?

We worked with Sarah (Director of Strategy, R&G Strategic), Andrew (Junior Brand Strategist, R&G Strategic), and Grace (Graphic Designer, R&G Strategic). Andrew worked on the website side of things, while Grace took care of more of the logo work.

How did you come to work with R&G Strategic?

I was referred to them by another company who was extremely happy with their services. We got in touch with Sarah and spoke a little bit about getting started on this project and the challenges we had. I was a little hesitant at first, but they've been fantastic and you can see the difference in the professionalism. From the first meeting point to the final product, it was all really well done.

How much have you invested in them?

We've invested around $10,000.

What is the status of this engagement?

We worked with them this year. It took approximately three weeks from start to finish.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It was a really pleasant process and they were all fantastic. I was pleasantly surprised at how fun the process was getting our company branded and logos made. We're extremely happy and I'm so shocked because I didn’t know it could be that good. Customers are visiting the website, looking at things, and liking it.

How did R&G Strategic perform from a project management standpoint?

We spoke to them in person and on the phone. They were fantastic. As they went through the steps, they gave us a timeline for things that included what we would submit and what they would show us. They were great and stayed on time with everything. They were patient with me because I was in the field a couple of times and had some trouble providing them with a few things they needed. They gave me the extra day and were still able to deliver on time, which was really cool.

What did you find most impressive about them?

As a customer, the attention you receive is impressive because they take the time to talk to you. They would send me bits and pieces along the way to make sure it was what I was looking for. I felt they understood what we were trying to achieve, even though we didn’t really understand it ourselves 100%. They did a way better job with the information than we could have done. Our business isn’t something that everyone does and trying to get a grasp on what we actually do and portraying that in the logo and branding is impressive.

After what we have been through before, we were really floored by the difference in a professional and cohesive team working together, as well as by the cost.

Do you have any advice for potential customers?

I would highly recommend them and would use them again in a heartbeat. It was a fantastic experience.

5.0
Overall Score It was a fun and enjoyable experience. We built a relationship with them and that was conveyed in the deliverables.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They met all their timelines.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I've already told people about them.

Company response

 

 

Strategy for Energy Efficiency Service Provider

“R&G Strategic subject matter expertise, customer service, and responsiveness are second to none.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Apr. - May 2018
Project summary: 

R&G Strategic produced a sales strategy to meet or exceed annual sales goals. The team offered recommendations for growth backed by industry knowledge. They also formed a compliance plan to secure federal funding.

The Reviewer
 
11-50 Employees
 
Halifax, Canada
Laura Sinclair
Senior Manager, EfficiencyOne Services
 
Verified
The Review
Feedback summary: 

R&G Strategic thoughtfully formulated a viable plan to expand new business and bolster sales revenue. Their business partner feels confident it will produce tangible results upon internal implementation. A professional and reliable partner, the team’s final product features innovative ideas.

BACKGROUND

Introduce your business and what you do there.

I'm a senior manager at EfficiencyOne Services, an industry-leading energy efficiency service provider. Our company is a wholly-owned subsidiary of EfficiencyOne, the company that runs all the energy efficiency programs in Nova Scotia. We operate Canada's first energy efficiency utility and market the expertise we've developed locally to a broader client base.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with R&G Strategic?

We had rather ambitious sales targets this year. We contracted R&G to develop a sales strategy to meet or exceed our sales targets.

SOLUTION

What was the scope of their involvement?

R&G Strategic figured out the tactics and mechanics to help us reach our goals. Specifically, they helped us identify how to bring a couple of our more prominent opportunities to a close. After we agreed on the scope of work, they developed and submitted to us a proposal that we could use to apply for federal government funding. R&G Strategic was great to cooperate with the program’s requirements.

What is the team composition? 

Our main point of contact with Sarah (Director of Strategy, R&G Strategic) We also engaged quite a bit with Christa (Lead Strategic, R&G Strategic) In a meeting or two, Andrew (Junior Brand Strategist, R&G Strategic) was involved as well. The experience with the whole team was fantastic. 

How did you come to work with R&G Strategic?

We found them through a referral by an internal colleague of mine who knew Sarah from when she used to work with our parent company’s partner marketing agency. They’d become friends through professional exposure that fostered mutual respect. I asked if R&G Strategic offered sales strategy, and she said it was worth reaching out. They came highly recommended for their professionalism and robust marketing services.

What is the status of this engagement?

Our project with R & G Strategic lasted from April to May of this year, notwithstanding the period when we were having preliminary conversations before they submitted the proposal and we secured the federal funding.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our partnership has provided a relatively easy-to-follow road map. We're confident that this engagement is going to help us reach our revenue targets for the year. I’m incredibly impressed with the final product. That positive sentiment is shared by our entire in-house team, including the general manager. Before the project, I’d met with the lead a few times, so I felt confident they'd deliver. 

How did R&G Strategic perform from a project management standpoint?

I met with our main point of contact a couple of times before bringing her into the broader team. R&G Strategic was extraordinarily responsive and adaptive to our timelines. When they sent us a draft report, for example, I had some clarifying questions about how to translate their ideas into practical terms for my business. R&G Strategic adapted to my needs and quickly provided specific examples. I don't mean that to suggest that the material was difficult to interpret. In areas where I needed a bit more clarity, they accommodated me.

What did you find most impressive about them?

R&G Strategic's subject matter expertise, customer service, and responsiveness are second to none. I continued to be impressed with their ability to manage the process and with the final product itself.

 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding, Strategy, & Web Design for Renewable Oil Company

“They filtered what we wanted to communicate into something that the public would understand.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sep. 2017 - Feb. 2018
Project summary: 

R&G Strategic started by first developing promotional materials such as flyers. They were later hired for a complete website redesign to reflect a shift in business objectives and operations.

The Reviewer
 
51-200 Employees
 
Halifax, Canada
Roberto Armenta
Chief Science Officer, Mara Renewables Corporation
 
Verified
The Review
Feedback summary: 

R&G Strategic’s work resulted in a website that truly represents the operations and explains them in a clear way. The website now has much more traffic and visitors are loving the improvements. With patience and friendliness, the team excelled in listening and distilling large quantities of data.

BACKGROUND

Introduce your business and what you do there.

Mara Renewables Corporation develops microbial technologies to make renewable oils. We take microorganisms from the ocean to the lab, optimize them, and make oil with them. This oil is a renewable source of oil and we make different products with it. One product is a nutritional application for human consumption that could be used for medicinal assets for humans and animals. We’re looking at making these renewable oils for fuel applications. We want to be part of the solution of using the renewable sources for energy. We use science to create products and optimize technology in a sustainable manner.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with R&G Strategic?

For the first generation of our website, we used a different company. Although a good piece of work, the website content was no longer relevant.

The last few years, we were focused on developing the core of the company. Taking our technologies from the lab level to a commercial level to sell a product was new to us. We had a website, but it no longer reflected what we are doing now. It used to show that we were an R&D company. Now that we’re selling, our customers said our website didn’t accurately reflect our company.

SOLUTION

What was the scope of their involvement?

They designed promotional materials like flyers, and we liked their work, so we proceeded with the work with the website. They redesigned the website based on our business vision, mission, and goals.

What is the team composition?

We worked with two people. One or both of them came to our location for discussions. Sarah (Director of Strategy, R&G Strategic) handled design, communication style, and content. Liz (Director of Design, R&G Strategic) handled the design elements, colors, and art.

How did you come to work with R&G Strategic?

Our company shopped around and found them online. We contacted 3–4 companies. It was very important to us that we have access and interaction with the people doing the work with us. We were lucky that R&G Strategic is near us and could have face-to-face interaction.

How much have you invested with them?

We spent $10,000–$25,000.

What is the status of this engagement?

We worked together from September 2017–February 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’ve received overwhelmingly positive feedback. There’s more traffic on the website and more questions from the public. It’s helped a lot.

How did R&G Strategic perform from a project management standpoint?

They were very good at delivering on time. They were very good at responding right away. If there was an error, they fixed it within minutes. They’re adaptable to our requests.

What did you find most impressive about them?

They were very good at listening to the message and transforming it into very understandable information. We’re mostly scientists so we want to put absolutely everything there. They filtered what we wanted to communicate into something that the public would understand. They were very good presenting options to us. Although they heard a lot of overwhelming information, they were patient and very good at distilling the core message and better communicating it.

I’m convinced we made the right decision in choosing them. It was a pleasure working with them. They’re very likeable people.

Are there any areas they could improve?

We set up a tight timeline. They were delivering on time, but we needed more time to provide the materials they needed. We had to tell them to wait and not ask again for the materials, and they listened.

We had some different perspectives on the selection of the art and photos for the website. They could have been a little more flexible and willing to try a different concept or color. It was a minor thing.

5.0
Overall Score It was a professional, fun, and interesting way to see our complex concept transitioned to become presentable and conveyable to a broader audience.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    It's not the lowest or highest cost, but it's a fair price for what they deliver.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer