Qubstudio

BACKGROUND

Introduce your business and what you do there.

We’re an e-learning SaaS company based in New York and we provide assessment platforms to schools all around the world. I’m the project manager for an international implementation of the business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Qubstudio?

We hired Qubstudio to help us redefine our visual brand and implement that on a new marketing website.

SOLUTION

What was the scope of their involvement?

Qubstudio’s major deliverables were a new logo, a branding style guide, and a set of creative assets that included color palettes, icons, banners, email signatures, business cards, presentation and social media post templates, and so on. 

Once those were accomplished, we then moved on to implementing our new brand on a marketing website. This involved exhaustive back-and-forth consulting on how the website should look, how many pages it should have, and what content it should contain. When those matters were settled, we provided all the written content following the agreed guidelines. Qubstudio designed and developed wireframes on Figma before building the site on Webflow and handing it over to us to independently manage.

What is the team composition?

There were around six people working with us. We had two different project managers, a design lead, a brand lead, a web designer and a lead developer.

How did you come to work with Qubstudio?

We found Qubstudio on Clutch. We consulted with a few other companies first but we liked their price range and portfolio best. We saw that their previous works looked fresh and new, so we got in touch with them.

How much have you invested with them?

We invested approximately $32,000.

What is the status of this engagement?

The project ran from March–September 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our internal stakeholders were more than happy with the results. Qubstudio delivered on time and within budget. We’re actually planning to use them again and let them have a look at the web portal for our product. 

How did Qubstudio perform from a project management standpoint?

They were fantastic. Sasha (Project Manager & Brand Strategist), in particular, was on top of everything and kept us on track if we needed to get something back to them. We mainly communicated through email and Google Hangouts.

They were really good in terms of branding. We saw that they were unafraid to push back on our suggestions and really tried to understand our opinions on certain ideas. We were confident with their designs because they were happy to defend their choices. It was a really good iterative process and we collaborated on Figma and Miro.

What did you find most impressive about them?

I was really impressed with Qubstudio’s brainstorming process and the brand identity that they came up with. We liked that they could back up their design choices; every detail and design element was well thought out and employed for a reason. 

In the instances that we were able to change their mind about the design, they were very understanding and willing to see things in a different light. They were very educative and able to keep all of the non-design-oriented people involved throughout the process. 

Are there any areas they could improve?

There were a couple of personnel changes throughout the project, but I wouldn’t really say there was an issue with it. Apart from some rescheduled meetings, everything was smooth-sailing. 

Do you have any advice for potential customers?

Qubstudio definitely has a distinct style, so if you’ve seen their profile and think that they can deliver what you’re looking for in a brand, then they’re a good choice.

BACKGROUND

Please describe your company and your position there.

I am a product manager for a domain registrar.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Qubstudio?

We had previously hired a design firm to build our new brand and we felt that the brand book could be used in a more modern way than we were using it up to that point. Since we were limited on design resources at the time we made this decision, we sought out a design firm that could help our vision come to life.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were recommended Qub by a professional contact, after evaluating their work and getting an estimate for the project, we were happy to move forward.

Describe the project in detail and walk through the stages of the project.

We assigned them certain pages that needed to be redesigned and we gave them mood boards/personas from previous work we had done internally. They started by doing competitor research. Taking that research they built wireframes that took into account our personas and mood boards. With each phase we had weekly meetings to get buy-in from all the stakeholders. Finally, we moved into the concept phase where we tackled each page with iteration, each step getting closer to a final mock-up that would be eventually handed to our engineers to be built. The Qub team was always on time with their work, very professional, and responsive.

How many resources from the vendor's team worked with you, and what were their positions?

3 resources: a design/ux lead, a creative lead, and a project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have not yet released the new work to the public. However, internally, our stakeholders are happy with the work delivered.

How effective was the workflow between your team and theirs?

Very effective, they listened to our feedback and acted quickly on it.

What did you find most impressive or unique about this company?

They are professional, responsive, and reasonably priced for their work output.

Are there any areas for improvement or something they could have done differently?

Our engagement was limited to just UI work. I think they delivered on this aspect. If anything, the competitor research and brainstorming early on could have been a bit more comprehensive, but that may have delayed output and not produced any different result from where we landed.

BACKGROUND

Please describe your company and your position there.

VP of Digital Experience at Fintech bank in Middle East

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Qubstudio?

We had a roadmap of deliverables covering wide range of products and services, we hired Qubstudio to take lead on the user experience practice and embedded them within the organization to be part of the delivery team

SOLUTION

How did you select this vendor?

A combination of competencies, experience and costs. They were recommended by another agency that could not coup with demand.

Describe the project in detail and walk through the stages of the project.

From inception the team would conduct stake holder interviews, hold various sessions, prototype, get feedback and iterate, one signed off, the team will continue engagement with dev team till the feature is ready then engage for additional rounds of user testing and validation.

How many resources from the vendor's team worked with you, and what were their positions?

Three, Senior UI/UX designer, a UI/UX designer and a business analyst

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Most of the projects that Qubstudio are working on are currently in development as they just recently joined us, however we also recently received multiple awards for best digital banking experience in the region, this only reflects on the high standards we follow and we trust that with help of Qubstudio we will continue to reap the rewards.

How effective was the workflow between your team and theirs?

Even though we have different weekends, we have adjusted our work schedules to perfectly sync. The team is professional and communicates very well. They engage with various stakeholders from different backgrounds and experiences.

What did you find most impressive or unique about this company?

Their capability to bend and flex to meet business needs, they always impress and deliver top notice quality work even under extreme stress and pressured deadlines

Are there any areas for improvement or something they could have done differently?

Resources are very high in demand, so it’s difficult to deal with situations like scaling up for example, I believe it’s a challenge facing many agencies in Ukraine.

BACKGROUND

Please describe your company and your position there.

I am the Chief Product Officer at Inventify, which is a swiss based software development company. We are building a scalable no code platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Qubstudio, and what were your goals?

For a partner, which wanted to transform an existing business case into an ecosystem on our no-code platform, we had to redesign the current front end, and design new custom front-ends to be built.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found Qubstudio through referral.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The scope of work consisted of developing user flows for a new front solution based on our no code platform and the redesign of the existing front-end. The user flows have been developed in close collaboration between Qubstudio, inventify and our partner. Based on the user flows, the new front end application was designed.

How many people from the vendor's team worked with you, and what were their positions?

The team consisted mainly of of one Senior Designer, who was supported for a prolonged period of time by a Business analyst

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The first prototypes have been delivered within several weeks which allowed us for testing the future solution with clients and prospects and thus speeding up the projects. The detailed designs are of very high quality, allowing us to efficiently implement the new solution.

Describe their project management style, including communication tools and timeliness.

The collaboration was very good. I was always up to date on the progress and deliverables where met on time

What did you find most impressive or unique about this company?

Everyone at Qubstudio we collaborated with during the project knew what the project was about and everyone was focused on helping us to implement the best possible solution.

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and your position there.

I am responsible for the IT department in a SME company which is activ in the mobile business market (b2b)

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Qubstudio?

• Designs of the new platform
• Business-analysis
• Sparring partner for processes reviews

SOLUTION

How did you select this vendor and what were the deciding factors?

Qubstudio already worked with Invetyfy and was a recommendation

Describe the project in detail and walk through the stages of the project.

the goal of the project is to create a eco-system where business, partner and clients get conect for the use of mobile fleet management. The stages were:

1. Showstage: creating first designs and flows to get a feel how the product will look like
2. Production: the designs were created for all the processes in detail. Detailed discusions about how the workflow should work, as well as the basic for development
3. documentation on the flows, UX, Statuses, notification logics and much more by BA
4. last changes on designs for dev.

How many resources from the vendor's team worked with you, and what were their positions?

we worked with 2 people: a Designer and a Business-Analyst

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

we are still within development. But the designs are clear and very helpful for ou dev.team. The documentation provided is very detailed and has covered the processes in full.

How effective was the workflow between your team and theirs?

good communication and regular synchs and updates twice a week

What did you find most impressive or unique about this company?

wide knowledge in ecom and website and a good sparing partner for new processes and product ideas

Are there any areas for improvement or something they could have done differently?

time management on the synch sessions.

BACKGROUND

Please describe your company and your position there.

I am the owner of My Ausome App which is an app based platform to celebrate, keep track of, and plan out goals and accomplishments for children with autism

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire QubStudio?

We hired QubStudio to design all aspects of the app

SOLUTION

How did you select this vendor and what were the deciding factors?

We we referred by a friend who has worked witht he company prior.

Describe the project in detail and walk through the stages of the project.

We had an initial meeting to discuss the app, purpose of the app and all areas the app needed to meet to function. Next we met to go ovre the basic design and color scheme. All further meetings reviewed the designs and lay out of each screen.

How many resources from the vendor's team worked with you, and what were their positions?

Worked with just the design team

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I cannot tell you how impressed I have been with the outcome of the design. The designers could not have met my vision more perfectly and all of the ideas they had to add things I never thought of was mind blowing.

How effective was the workflow between your team and theirs?

The project managers were extremely easy to work with, they were very attentive to emails and any changes that were requested.

What did you find most impressive or unique about this company?

The most impressive aspect was the ability of my vision to come to the screen. The team was extremely thorough of every detail of the app and how the flow of the app should be.

Are there any areas for improvement or something they could have done differently?

I have zero direction for anything different that could have been done. They exceeded my expectations.

BACKGROUND

Please describe your company and your position there.

I am the Product Manager at CEDAR CX Technologies, a small company helping enterprise-level companies with their Customer Communication Management.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire QubStudio?

CEDAR hired Qub Studios to review our current UX and then make suggestions for improvements. The scope was for Qub to diagnose only a small piece of the UX.

SOLUTION

How did you select this vendor and what were the deciding factors?

We investigated online companies and settled on Qub because of the right balance of cost and quality of work

Describe the project in detail and walk through the stages of the project.

• Qub found comparable companies that do similar work and did a benchmarking analysis.
• We gave Qub Studio a demo of our site.
• Qub did an Architectural Review of our site and UX process Fourth
• Qub provided commentary on our site and highlighted specific weak points in the Customer UX.
• Qub provided suggestions for improvements to our site, including detailed mockups.

How many resources from the vendor's team worked with you, and what were their positions?

3 main contacts - Project Manager, Business Analyst, UX Designer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In a short time, Qub provided us with excellent, detailed deliverables that we could take back to our executive leadership team. Our leadership was so impressed with the thoroughness of the work that we will likely re-commission Qub for more work.

How effective was the workflow between your team and theirs?

Seamless. They were on top of everything. Their communication was great.

What did you find most impressive or unique about this company?

Most impressive was their attention to detail and documentation of specific issues. They were on-point with most of their critiques.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind

BACKGROUND

Please describe your company and your position there.

I am the Head Of Innovation of a AnywhereWorks which provides Business Communication and Scheduling Solutions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire QubStudio?

We were looking for a design studio who can help in Design project to help our ease customer onboarding experience.

SOLUTION

How did you select this vendor?

We were shortlisted few before we finalise QubStudio, We decided to go with QubStudio because of quality of portfolio , responsiveness .

Describe the project in detail and walk through the stages of the project.

The project scope we have given to them is to "Fill the gap in customers journey from Registration , subscription and Simplify Onboarding as well educate the value of the product'

How many resources from the vendor's team worked with you, and what were their positions?

We worked Project Manager and UX/UI designers directly

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are very pleased with QubStudio work, they able to nail down the experience as we defined in our original Scope.

How effective was the workflow between your team and theirs?

Both Project Manager and UX/UI designer made our job easy, from the inception to end . We don't have worry about getting our self prepared for meeting. QubStudio team takes care of everything requires well before the meeting and share.

What did you find most impressive or unique about this company?

They're able to understand our complex business much faster than we expected. They're also able to provide more than one UX/UI approach .

Are there any areas for improvement or something they could have done differently?

All over they are great, the only place we felt they could have Challenged us in few places.

BACKGROUND

Introduce your business and what you do there.

I am the VP of product and operations at Wade & Wendy. We are an HR tech company and we focus on recruitment automation. We help companies automate the top and middle of funnel for their recruitment efforts.

We do this by taking job descriptions, parsing them, pulling apart the relevant information so that we can create ad campaigns that go out to our database and to the public at large. We also create chatbots that engage with the candidates.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with QubStudio?

Recruitment is a multistage and messy process. There are lots of different touchpoints and when you are automating it, you need to make sure that you have a good throughline and customer journey, and that is for both the candidates as well as the recruiters. 

There’s also the component of how we manage the orchestration on the backend. It is a pretty complicated element, and we hired QubStudio so that we could try to take a lot of the different designs we had for various parts of the product and make it more cohesive.

We had originally reached out to them to work on an analytics dashboard to showcase some analytics that we have on how the product works to our recruiters. A lot of what we do, we just do in the background.

SOLUTION

What was the scope of their involvement?

We were working out some of the parsing mechanics and how that would look in the product. We have now really built out more refined versions of three of our different platforms for our talent, our admin, and our recruiters with QubStudio. 

We are automating the recruiting process so that recruiters don’t have to send or respond to emails or take phone calls at the start. In order to better communicate that to the recruiter, we worked with QubStudio to create a series of analytics dashboards that to show recruiters so that they could understand the system’s health. 

That then led to a revamp of our recruiter space which is a recruiter’s dashboard. It then quickly bled over into our admin portal where we can see and monitor our system to see how candidates are progressing through the different jobs and the overall different client health, and the job health in the system. 

They built out a management portal for us that sits somewhere between a CRM and an ATS. It is our central repository where we control the system. We also worked on some functionality on our talent-focused dashboard. 

As we have worked more and more with QubStudio, the scope has grown, and we’ve taken on different projects and different initiatives as we have gone forward. We are currently working with them on building that into a more gamified approach which will have quizzes and personal assessments. 

What is the team composition?

As we have gone along, we have grown the team. We started out with two teammates: a senior designer and his co-designer. We now have three designers, a project manager, and business analysts. We work with a team of five on their end.

How did you come to work with QubStudio?

I believe I found them through Clutch. I have used Clutch before to locate different firms and had a good experience. I started my search fairly broad, looking at a couple of different geographies. 

I wanted something more cost-effective than the US. I scoped out two companies to see how the relationship might work with them. I then reached out to QubStudio through Clutch, went through their references on the site, and contacted them. 

They responded quickly and were professional in nature. I presented them with the project scope. We had a call to clarify and discuss it with them, and they were again pretty responsive. The calls went well, and I could tell that they were a professional operation. I contacted a couple of their references and went from there. 

How much have you invested in them?

We’ve spent over $100,000.

What is the status of this engagement?

We have been working together since May 2020. The partnership is still ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

For us, the success is based on whether the design meets the criteria needed and whether it is accepted by all the stakeholders who are going to be using the product or have ownership over that part of our organization, as well as if it’s done in a timely fashion.

Overall, we judge success by looking to see if the design is done up to spec to solve our issue, if the stakeholders accepted it, if they are happy with it, and if it is implementable. By those measures, it has been a very good success for us.

How did QubStudio perform from a project management standpoint?

We have a Hangout call every morning at 8 a.m. They are based in Ukraine so for my team, that 8 a.m. call ensures that we get together every day and I can pull in the different stakeholders. It is obviously a lot easier because everyone is working from home right now to do that, but that is what we do.

We also have them in our joint Slack channel that we use for quick communication. One of the days of the week, we only talk about ticketing and versioning, and then we use Google Suite spreadsheets and slides for passing back and forth different information to help frame the designs. 

QubStudio primarily uses Figma which has been awesome. It has really helped the designs come to life and our previous designer did not do that. That has been a game-changer. Figma has been great as we can get feedback on the designs and show demos easily.

What did you find most impressive about them?

It has been top-notch across all aspects. There is minimal hand-holding. We have a very complicated product and a very complicated industry, and it took them a while to get up to speed about it, but that’s just the nature of it. 

However, once they started to get it, they were very proactive in bringing forward ideas about what was needed, about really understanding the end-to-end product. They started to see how different pieces of it connected one to the next so that we could make sure that our designs for one aspect of it wouldn’t hinder another aspect.

That has just been fantastic, and I don’t have to be so in the weeds because they are also thinking in that way. QubStudio brings a really strong sense of professionalism. Additionally, they care; they aren’t just trying to clock hours. They also take direction well. 

We iterate on all the stuff that we do regularly. They don’t get bent out of shape because something doesn’t work. We just talk about it and go onto the next iteration. 

Those are just some of the pieces that separate them from others, but all the other pieces that go into a typical relationship are all there. They are professional, have great attention to detail, and have great communication skills. They are also prompt, and it has been a well-oiled machine thus far.

Are there any areas they could improve?

The charting package that we ended up using to implement the analytics stuff was different than what was originally proposed, so maybe that could have been improved, but there is not much at all that could have been improved, to be honest.

I don’t see a lot of ways they could have improved thus far. I think it has been pretty excellent top to bottom. We didn’t get the BA on the outset but that was not their fault; that is just what was scoped for our relationship. 

Do you have any advice for potential customers?

Do your homework and make sure that you are coming and giving them the best chance of success by presenting them with a cohesive vision and a cohesive product plan. Also, make sure that you are investing the time to get it right because they can do incredible work, but they need regular feedback and collaboration from you. 

I would not hesitate to recommend them to anyone that wants to work with QubStudio. Make sure that you come prepared to have the best project possible. Let them direct you to how to make that happen because they will do a good job with that.

BACKGROUND

Please describe your company and your position there.

I'm the SVP of Operations at Lane Health -- an innovative administrator for tax-advantaged benefit accounts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire QubStudio, and what were your goals?

Branding, design and development of our website and continued design and creation of our marketing collateral. Goal is to have a consistent look and feel that reflects our product.

SOLUTION

How did you select QubStudio and what were the deciding factors?

We selected QubStudio because of the creative "spark". The originality and uniqueness of their designs really connected with us. Plus they have a stellar development team that delivered on everything we asked for.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had an in-depth kick-off to review the company and product followed by several iterations on design ideas and themes before finally settling on the one we liked. We then focused on designing our website which followed a similar process.

Communications over Slack and Zoom were very efficient and our regular update meetings were always well curated and work/progress was clearly presented.

How many people from the vendor's team worked with you, and what were their positions?

Two product managers, several designers and backend developers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The design elements were original and highly effective in bringing consistency to our collateral.

Describe their project management style, including communication tools and timelines.

Hands on with frequent updates via Slack. The team was available at all hours/times to answer questions and was very nimble navigating through scope changes and updates.

What did you find most impressive or unique about this company?

They are very creative and act as true partners in the design process. They were also very transparent with their hours and resources. We are happy to engage with them on several additional follow on projects.

Are there any areas for improvement or something they could have done differently?

10/10 -- they exceeded every expectation.