Qubstudio

BACKGROUND

Please describe your company and your position there.

My name is Taras and I'm Chief Marketing Officer of tOne.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire QubStudio?

UX/UI design for mobile apps and the 3D model of our device.

What were your goals for this project?

To launch MVP of our startup

SOLUTION

How did you select this vendor?

From references.

Describe the project in detail.

tOne - Ukrainian startup, that has a goal to improve the lives of hard-hearing people.

What was the team composition?

We were assigned by design-lead and Junior UX/UI designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After less than month we got an amazing UX/UI design of our mobile app and 3D model of our device.

How effective was the workflow between your team and theirs?

We had very nice communication between the team of our startup and the Qubstudio team.

What did you find most impressive about this company?

This is a team of great professionals, who know how to deliver the best quality design.

Are there any areas for improvement?

No

BACKGROUND

Please describe your company and your position there.

Aden is a startup incubating a video streaming service focused on bridging the best parts of the traditional pay-TV model with the user experience of newer digital media services. My role has been to focus on the ideation, business plan and development of the potential service using a combination of my own personal and professional experiences in the entertainment industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire QubStudio?

I worked closely with QubStudio to develop wireframes and a hi-fidelity mobile prototype that would help illustrate the core value proposition and features of the service.

What were your goals for this project?

My primary goal was to be able to articulate the vision for this service with potential users, future hires and eventually investors. Developing a prototype would help show how the offering not only differentiates itself from other existing services from both a content offering and user experience, but also solves core problems users have around content discovery, personalization, and the passive viewing experience.

SOLUTION

How did you select this vendor?

After doing initial research on both freelancers and agencies focused on UX/UI design across the world. Based on references from other startups who appreciated the broad access to high-caliber, English speaking and cost-effective talent available in the Ukraine, I interviewed and assessed proposals from several agencies and selected QubStudio based on their process, communication and quality of previous work products.

Describe the project in detail.

Over the course of several months, we had weekly video conference calls to build up to a high-fidelity prototype. We initially started with a research phase to focus on the problem, outline the core value propositions and understand the market landscape both in terms of competition and trends.

We then focused on creating a user persona and user journey map to help guide the information architecture. Using moodboards and SWOT analyses of various competitors, initial wireframes were created to start laying the initial frameworks of the app. Then we focused on UI design that eventually led to a high-fidelity, clickable mobile prototype.

What was the team composition?

The Qubstudio team consisted of one senior and one junior UX/UI designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The prototype has been shared with my network and I have been able to gain valuable feedback. The work that was completed will also make it easier to describe the service to potential developers as we move from design to development.

How effective was the workflow between your team and theirs?

The weekly conference calls and constant communication over email facilitated a smooth process where information and updates were continuously shared between both parties. There were healthy debates and feedback sessions that improved various features and flows of the final product.

What did you find most impressive about this company?

I appreciated their responsiveness and to go the extra mile to make sure the client was pleased with both the process and product.

Are there any areas for improvement?

From a client perspective, I believe I could have done a better job communicating and providing feedback faster and helped better articulate certain core aspects of the service. Once I was able to do that, the team quickly adapted the service to meet my vision.

BACKGROUND

Please describe your company and your position there.

I'm co-creator of SmartTime a SaaS platform for personal planning and habit tracking.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire QubStudio?

As we are on an early stage we required evaluation of our idea, branding and visual language to amplify SmartTime digital voice among other competitors

What were your goals for this project?

As we decided to lunch a new service on a high competitive market we expected to be visually distinguished among others.

SOLUTION

How did you select this vendor?

We were selecting from four different studios. Starting from the first meeting, QubStudio has demonstrated their professional level. Their portfolio and rate where best compared to others. After reviewing their portfolio, we decided that QubStudio corresponds to our needs.

Describe the project in detail.

During ideation phase QubStudio has performed several interviews with us and builded personas with main user scenarios. '

We have select one week sprints approach so by the end of each week we had a very productive demo were a lot of new insights were discovered. After each demo we were strong in mind that we have selected the right studio for such a challenging project

What was the team composition?

Usually we have been communicating with project manager, lead UI/Ux designer and a UI/UX designer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Currently we are on implementation phase. Result was so great the we want to implement pixel to pixel all the deliverables and artefacts produced by the studio.

How effective was the workflow between your team and theirs?

Representatives from QubStudio were easy to communicate with. They were involved in our project by mind and heart) I can not name any unproductive meeting. Team was open to any new ideas and ready to share their valuable feedback.

What did you find most impressive about this company?

People. People there was so great. the most dramatic moment for us was a project end(

Are there any areas for improvement?

Their process is so balanced. Level of professionals so high that it is quite difficult to find

BACKGROUND

Please describe your company and your position there.

Sonnenklar is one of the biggest German travel agencies on TV and the Internet. Our focus is to improve our online activities and we were looking for mobile-first UX design companies to help us adjust to the modern market needs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire QubStudio?

Qubstudio was hired to do a UX review of the client’s purchasing journey and suggest improvements without changing our existing UI elements.

What were your goals for this project?

To simplify the mobile and web experience as our website has become too big as we got more and more offerings. We also needed to engage with new audiences who make decisions differently now.

SOLUTION

How did you select this vendor?

One of our partners recommended Qubstudio because they had a successful collaboration in the past. We had a number of calls and then Qubstudio prepared a detailed plan before starting the project. They showed excellent communication processes and quickly understood the specifics of our business, so it wasn’t a hard decision.

Describe the project in detail.

We used to have Desktop as the main point of contact with our audience, but as now people prefer more mobile experience, we had to make changes to how people buy vacation plans. We needed someone who could find out how our existing product could be improved without building such a big product from scratch.

What was the team composition?

We had the development team on our side and Qubstudio performed as our UX design vendors. They provided us with a team of lead designer, UX designer, and a project manager who ensured that all deadlines were met and that no miscommunication happened.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project has just ended and we still need some things to do before publishing and testing at the moment, however, all of our team is happy with how our updated product works and we’re excited to give it to our users.

How effective was the workflow between your team and theirs?

Guys from Qubstudio were constantly asking for feedback and quickly reacted to it. We had weekly sync calls, the deliverables were submitted in time. Qubstudio did a great job syncing and iterating with our front-end developer, QA in Figma and Slack.

What did you find most impressive about this company?

It was a challenging project and Qubstudio was absolutely helpful on this path. They jumped in quite fast and stayed within the estimated timeline. They took the UI elements we had before and made look fresh and engaging for our users. It saved us a lot of time and our loyal customers will not get confused.

Are there any areas for improvement?

I’d recommend to give them the feedback they’re asking for as soon as possible because they respect it and know how to deal with it. Timely feedback will save you from any avoidable rework. We’re absolutely happy with our partnership and will come back as soon as we need more design services.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of RankScience, which is a SaaS testing software platform. Our team is based in San Francisco, and we have about 15 people on staff.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with QubStudio?

Design talent is pretty scarce, and we’ve had full-time designers on staff that weren’t a good fit for the business. We decided to bring on QubStudio as a replacement for a full-time designer.

SOLUTION

What was the scope of their involvement?

In an effort to revamp our existing UX, they started with an informational interview to learn more about the product. After they collected information from us, they interviewed some potential users to identify various pain points with the existing UI/UX. From there, the team got to work on solutions, starting to create mockups and visions for the final product.

What is the team composition?

Their team consisted of three people: a project manager, design director, and another designer.

How did you come to work with QubStudio?

They were recommended to me through an internal forum. Other startup founders had used them and found them to be a tremendous value. I decided to give them a try based on that recommendation.

How much have you invested with them?

So far, we’ve invested about $30,000.

What is the status of this engagement?

We started working with them around May 2019, and we’re still collaborating currently.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our users praise the new products for being much more intuitive than before. All of our feedback has been super positive. We’re happy with their work as well. They really thought through onboarding and how users would experience the app for the first time. 

The delivered product is much more than bare-bones MVP designs. Instead, the team was thoughtful and gave us tons of different screens and animation options. They really went the extra mile. 

How did QubStudio perform from a project management standpoint?

They’ve been excellent, willing to hop on the phone every other day for conference calls. Their team is proactive about sending us UI/UX notes and screens when we need them. We had about two calls each week, but they were proactive with communication and called as needed. Aside from those calls, we spoke mostly over email. Because they’ve been fantastic, we’re hoping to continue using their services.

What did you find most impressive about them?

The quality of their designs is above and beyond what we expected. They have incredible designers on staff with amazing customer support skills. They’ve always been proactive about solving our problems, some of which we weren’t even aware of beforehand. It was nice to have a partner that could consider the big picture while working.  

Are there any areas they could improve?

Nothing comes to mind.

Do you have any advice for potential customers?

They’re proactive and able to come up with ideas, so put work into preparing for their calls each week. That’ll move the project along faster.

BACKGROUND

Please describe your company and your position there.

I am the CIO at a drugstore chain in Ukraine. Our company has more than 1000 employee, and we have about one million clients. I oversee our digital products and vendor relationships.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire QubStudio?

Our company mobile application created over five years ago, and we decided to develop a new version. We had many ideas what we wanted to develop in a news release, but we didn't have specialists in-house which could realize all ideas in modern design. So we needed to outsource the entire redesign.

What were your goals for this project?

We wanted to simplify our existing functionality and decrease the count of screens. We wanted that new to be easier to use and has more functionality. And last but not list that a new design would be modern.

SOLUTION

How did you select this vendor?

I asked my colleagues for the recommendations vendors, which can realize our project. I had a list of 5 vendors, and I got proposals from them. After analyzed proposals with our steering committee and many meets with the vendors, We decided to work with this company, because they looked more professional than other company.

Describe the project in detail.

In the kick-off stage, we had several meetings to clarify our goals and objectives. The vendor started with research customers behavior and introduced results. Next steps were prepared mockups and after our approval vendor began work on the design.

When the vendor finished the first page, our team started developed this page. When we finished the application, the vendor did QA and sent bugs list for resolving. We delivered a very nice app.

What was the team composition?

From the vendor, side assigned four peoples (PM, BA, UX, UI) and from our team worked on this project, three people (PM, 2 x developers).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After release the new version, we saw a 50% increase count of the installed app and increase revenue from the mobile app.

How effective was the workflow between your team and theirs?

The project manager that assigned to our project provided a frequent update and scheduled regular meetings. We used MS Teams for all communication and once a month had a meeting in our office. I had precise information about the project, and I knew that all was in under controls.

What did you find most impressive about this company?

I was impressed by their research about our clients' online behavior and wishes. This company clearly understood our clients and their pain points. This research was beneficial for other projects. And of course, their knowledge in professional area was very high.

Are there any areas for improvement?

Everything could be better, but I very satisfied with the results what we got.

BACKGROUND

Please describe your company and your position there.

Founder &CEO of SDIS Global AG, Switzerland

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire QubStudio?

Design our new DIY Inverstin Data & Research platform

What were your goals for this project?

UI/UX Design

SOLUTION

How did you select this vendor?

Clutch recomendations

Describe the project in detail.

Designing and prototyping a new global digital pltform for DIY Investors

What was the team composition?

Designers, Angular coding

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Results was with high quality, on time and according to budget

How effective was the workflow between your team and theirs?

Very effective. there was a porgect manager responsible for all the flew

What did you find most impressive about this company?

I was impressed by how consistently reliable they were. proffesional, very organised process

Are there any areas for improvement?

No

BACKGROUND

Please describe your company and your position there.

We are a startup in fintech domain with the goal to develop a mobile application for BTC, ETH transactions. My role is product manager here, so I'm responsible for the idea elaboration, following development and market's release.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire QubStudio?

We had an idea in mind and QubStudio as UX lead company was hired in order to visualize our idea according to best practices. We required deep research of competitors and so to create easy to use and modern UI

What were your goals for this project?

• UX research
• Clean UI
• Fast deliverables

SOLUTION

How did you select this vendor?

QubStudio selected for their expertise mainly. One of our goals was UX design and guys provided great knowledge there. Among other competitors, QubStudio accepted to start the project ASAP, which was important for us.

Describe the project in detail.

The process was straightforward and well-known. Kick-off meeting where we presented our goals and idea, the application flow. After that guys proposed a timeline and bi-weekly meetings to review progress. We started with UX research and analysis, which last for a week.

At the end of 2nd week, we were presented with the first ideas and design concepts. There were 3 designs presented and we selected 1 main, which became the main one. Another 2 weeks and again bi-weekly meetings we had to finalize the whole flow of the application and sign off the design.

What was the team composition?

Team squad from day 1 was: 1 Project manager 2 UX/UI designers

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Being a startup, we don't have any progress/results to demonstrate as we didn't release yet.

How effective was the workflow between your team and theirs?

The schedule was presented after kick-off meeting and approved timeline, alongside with meetings schedule was strictly followed. Every single meeting accompanied by meeting notes and overall communication was clean and on time. Communication channels were: email and Figma (for sharing UI parts)

What did you find most impressive about this company?

They have the unique ability to listen to customer's needs and provide solutions, rather than suggestions. I was pleased with the timeline and cost, which I found pretty cheap, in the sense of hours spent/money paid

Are there any areas for improvement?

Absolutely no negative feedback to provide

BACKGROUND

Please describe your company and your position there.

We have integrated micro-coaching and data-analytics for L&D support for companies. I work as the Head Coach.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire QubStudio?

We wanted to do an overall improvement on our design and marketing.

What were your goals for this project?

See the one above

SOLUTION

How did you select this vendor?

Personal connection

Describe the project in detail.

Qubstudio did a great job in helping us to:

1. clarify our ideas and focus

2. brainstorm about the creative components

3. execute the design process of the website and marketing material.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

All in all: 5/5. The main differences from other agencies are their understanding of business, the way they work in co-creating solutions WITH the client and not for the client, and responsiveness & fast execution.

How effective was the workflow between your team and theirs?

Very effective

What did you find most impressive about this company?

We were impressed by their professionalism and open-mindedness.

BACKGROUND

Please describe your company and your position there.

We are a complex ticketing solutions provider. Our project included an interface to manage tickets turnaround, marketplace website event ticket sales, a system that allows event security scan tickets at the entrance, analytics for event managers. Gastrolli ticket management was a SaaS design that allows to create event, launch and forecast ticket sales, process payments and much more.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire QubStudio?

Qubstudio was hired to design the whole product and manage the development team.

What were your goals for this project?

To give event organizers a complete, modern and convenient solution for ticket sales and management.

SOLUTION

How did you select this vendor?

I contacted a number of other companies for an estimate, however, I found that no other company really understood what I was about to create. Speaking with Qubstudio, not only I saw that they understood my product, I also felt like it was really interesting for them.

Describe the project in detail.

The project was indeed huge and complex with many features. As the first step, we designed a back-office for event organizers and website for online sales. After launching the minimum viable product, we moved to a continuous deployment phase. We were continuously improving product and designing new features and modules: event hall constructor, finance module, entry control app, box-office for offline sales, etc.. In the process, we both had new ideas and faced new challenges. As an example, this is how we came up with a system that allows live sales monitoring.

What was the team composition?

Throughout 3 years of continuous collaboration and multiple products, various Qubstudio teams and employees were involved. Qubstudio assigned the right people to the right tasks and we were satisfied with their expertise all the way through, and there were no unexpected movements on their side.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Speaking about our public website, after we redesigned it, the bounce rate dropped from 70% to 40%. Successful conversions (paid orders) increased from 3% to 12%. We’re now the biggest and most popular ticketing solution service in Ukraine. Needless to say anything else!

How effective was the workflow between your team and theirs?

With all the time we spent together with Qubstudio, we got used to a very close collaboration. When our business needed extra urgency, Qubstudio found ways to accomplish them, sometimes they had to work long hours, but nothing stopped them from releasing designs in time. They also had effective design processes and it was easy to track the progress along the way.

What did you find most impressive about this company?

They were the only company who understood our quite complex product and they never lost that grip along with the project. Whether we came to their office or had online meetings, we always understood each other well enough. Qubstudio was able to make precise planning on executing my ideas and vision.

Are there any areas for improvement?

I can’t really answer this question, as our collaboration has been effective, and it still gives us great business results. They are real fans of what they do! Highly recommended design agency!