PurpleFire

BACKGROUND

Please describe your company and your position there.

I'm the owner of an online digital marketing firm. We grow businesses through SEO & media publishing

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PurpleFire, and what were your goals?

Our travel website needed a refresh and we needed advanced front-end & back end development to improve everything from Aesthetics to site speed. Our goals were to be among the cutting edge in terms of UX and design and PurpleFire delivered

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online for developers than provided incredible quality & value and PurpeFire stood out from the rest.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The project involved everything from a complete redesign or our theme, a complete rebrand and web development. We had many custom template requirements from different page types with complex functionality. Everything from server side to site updates were carried out including the creation of custom themes for us to utilize.

How many people from the vendor's team worked with you, and what were their positions?

We had talks with everyone from the CEO to the head of development. We were assigned a project manager & we had a graphic designer, front end dev, back end dev assigned to us

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After the refresh we saw an uptick in CTR rates, time spent on the page & much faster page speeds which dramatically aided our SEO. We also got compliments from other travelers who visited the site for its design.

Describe their project management style, including communication tools and timeliness.

We used skype, trello & the communication was always crisp & clear. Their team is extremely receptive to feedback and changes which is a rare commodity in general. They aced most of the time requirements we set. Having delays due to changes requested is fairly normal but other than that all expectations were met

What did you find most impressive or unique about this company?

2 things really stand out. The quality of the website they delivered. We've never had this kind of an experience with a developer. Secondly , their eagerness to make sure we were satisfied and our expectations were met. They went the extra mile which we appreciate

Are there any areas for improvement or something they could have done differently?

Not too many. With PurpleFire, you would definitely get a premium experience.

BACKGROUND

Please describe your company and your position there.

I'm the owner of multiple larger online businesses and we have used PurpleFire for multiple projects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PurpleFire, and what were your goals?

Despite having been in the online business world for nearly 15 years, it's the first time I have consistently had multiple projects delivered on time and on schedule, never thought I would experience this!

SOLUTION

How did you select this vendor and what were the deciding factors?

Was initially recommended by two friends that had a great experience. Tested them out on a smaller project initially and communication level was outstanding, so started multiple other projects that have been successfully been completed.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Web Development of new sites, based on solid briefs all projects were completed in wordpress/PHP

How many people from the vendor's team worked with you, and what were their positions?

3, Had initial call with own, then primarily a project manager and the lead dev.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Got our new businesses start up faster than expected (always add at least 50% to whatever timeline a dev company gives me, based on past experiences. However, all our projects have been delivered on time and on budget.

Describe their project management style, including communication tools and timeliness.

Check-in's based on milestones, always prior communication if they expected to be behind on any milestone and clear actions they were going to take to catch up, to ensure project was delivered on time.

What did you find most impressive or unique about this company?

100% on time and on budget - Communication also really impressive.

Are there any areas for improvement or something they could have done differently?

We had very specific briefs, so I didn't really get to experience them adding value with great suggestions etc, but I recon based on the results so far that they would be decent at that piece as well.

BACKGROUND

Please describe your company and your position there.

I'm the owner of the digital marketing company Delta Digital DOO. We provide SEO services to our clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PurpleFire, and what were your goals?

One of our clients needed a new website as the current one was old and we couldn't properly optimize it for Google. As we don't have in-house developers we hire PurpleFire for this job.

SOLUTION

How did you select this vendor and what were the deciding factors?

I got a recommendation from one of my partners.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a call to explain everything about the company that needs the website and its goals. The first task/step was to deliver to us a design that we would approve. Already the first design was great and we approved it with just a few tweaks that should be done. After the design has been approved they start working on the website. The website has been built with WordPress CMS. We have a lot of custom things/plugins that they needed to custom build for us.

How many people from the vendor's team worked with you, and what were their positions?

We go thru everything with their owner and dev manager. Later on, we didn't know how many people worked on this project as we mainly talked all the time with the dev manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

All our requirements have been accomplished. As we are an SEO company, this include, clear code, a fast website, great design with good CTA positions, etc. In, general they did a great job, both our client and we are happy and what is most important after we lunch it, it start fast to grow on Google.

Describe their project management style, including communication tools and timeliness.

They are using teamwork thru we had most communications but we also had weekly calls to go over things.

What did you find most impressive or unique about this company?

They really listen to your needs. They do not just build some random, "normal" generated design. The design was really unique and already optimized for conversions, which was very important for us. With other agencies, this wasn't the case. Also, they finish the job before the date we agreed.

Are there any areas for improvement or something they could have done differently?

no

BACKGROUND

Please describe your company and your position there.

I'm the Content Director of Sleeklens.com, an e-commerce site for photographers looking to acquire Lightroom, Photoshop & Luminar tools and educational resources in digital format.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PurpleFire, and what were your goals?

We wanted our website to have a fresher design to meet the demands of the current market. As a complex project with many custom-made elements inside of WordPress, it was crucial to count with experienced developers so the site didn't get bloated with too much JavaScript code and affected our metrics performance for Google Ranking. They presented us a fresh design, with a very neat UI, integration for the store, blog and podcast; also different templates for the product categories, and ongoing support.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched via different platforms for qualified developers in Europe, and after looking at their portfolio, price range and estimated time of delivery, it seemed the perfect call.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The entire project was managed via Slack, with ongoing videocalls to discuss specific details. We had a test server in which the new site design was being tested, so that way we didn't interrupt our operations. One crucial item was to test the site as a customer, so that way we were able to review in which aspects customers may be driven away and how to fix them - and PurpleFire was amazing with that as they immediately addressed the issue, and proposed a new solution (sometimes several) for us to test again. For the email marketing elements, PSD files were delivered to us as mockups.

How many people from the vendor's team worked with you, and what were their positions?

A project manager was our ongoing contact. Also the company owner, and their team of designers, frontend and backend developers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After launching the new site the conversion rate significantly increased. For us, the key element of this project was to increase the security layers for our customer's data, and that went even beyond our expectations.

Describe their project management style, including communication tools and timeliness.

We had Skype/Slack calls, Slack workspace to discuss the entire project so our team could also give feedback to the different areas of this project. And whenever we reported an issue, that was done via email, with less than 2 hrs between the response time with a solution.

What did you find most impressive or unique about this company?

The down-to-earth approach so people that are not familiar with web development can easily understand what's being created or changed at any stage of the project.

Are there any areas for improvement or something they could have done differently?

Despite the timezone differences (we're an international team), we didn't experience any inconveniences. Mostly they had to wait for us to reply as they texted too early for our timezone.

BACKGROUND

Please describe your company and position.

I am the CMO of SAYSKY ApS

Describe what your company does in a single sentence.

High performance running apparel

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PurpleFire to accomplish?

• CRO

SOLUTION

How did you find PurpleFire?

Online Search

Why did you select PurpleFire over others?

Referred to me

How many teammates from PurpleFire were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Conversion rate optimization across product pages, collection pages and home pages for saysky.com along with an extensive CRO audit.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

An increase in conversion rate for the tested hypothesis.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very well executed in terms of project management.

What was your primary form of communication with PurpleFire?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They had a highly specialized staff and a very thorough process management.

Are there any areas for improvement or something PurpleFire could have done differently?

Perhaps more meetings or calls when it comes to the small changes and tweaks in the design phase. This is a lot easier than sending over screenshots and long descriptions with comments.

BACKGROUND

Please describe your company and position.

I am the Director of a leather bag company

Describe what your company does in a single sentence.

We sell lifetime lasting leather bags for modern professionals

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PurpleFire to accomplish?

• Increase conversion rate of hero product

SOLUTION

How did you find PurpleFire?

Meta ads

Why did you select PurpleFire over others?

High ratings

How many teammates from PurpleFire were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

PurpleFire were tasked with a redesign of the product page of our hero product.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I was very happy with the designs submitted, they are a big upgrade.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they were always available. 

What was your primary form of communication with PurpleFire?

Email or Messaging App

What did you find most impressive or unique about this company?

A real sense they are experts in the field. They don't prioritise their own sales pipeline, they prioritise the work. The research they did was very impressive. I felt like they knew my market better than I did by the end.

Are there any areas for improvement or something PurpleFire could have done differently?

I think PurpleFire has done a great job. Where there were issues, it was because I hadn't explained well enough what I wanted.

BACKGROUND

Please describe your company and position.

I am the Head of eCommerce of jewelry and watch company

Describe what your company does in a single sentence.

We are jewelry & watch retailer and jewelry manufacturer with +10 physical stores and international online store.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PurpleFire to accomplish?

• Improve our CVR
• Improve our website UX

SOLUTION

How did you find PurpleFire?

Online Search

Why did you select PurpleFire over others?

High ratings

How many teammates from PurpleFire were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The goal was to improve our CVR and UX by doing A/B test in different pages of our ecom store (home page, category page, product page, cart etc).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Conversion rate

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Really enjoyed working with PF team! We had several A/B tests scheduled all the time, and new test ideas were suggested a couple of times per month. They handled everything from designs to launcing test to reporting - they could also implement the new designs if needed.

What was your primary form of communication with PurpleFire?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Good track record and proof that they are one of the best ones in this scene.

Are there any areas for improvement or something PurpleFire could have done differently?

Nothing major. During the first couple of tests there were some issues after launching tests but those were fixed quickly. 

BACKGROUND

Please describe your company and position.

 I am the project lead of a design company 

Describe what your company does in a single sentence.

Design services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PurpleFire to accomplish?
Hire

SOLUTION

How did you find PurpleFire?

LinkedIn

Why did you select PurpleFire over others?

Other

Describe the scope of work in detail. Please include a summary of key deliverables.

Product page redesign

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Nothing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Avoided straight answers, didn't update on recruitment process, lied about decision, lied about feedback.

What was your primary form of communication with PurpleFire?

Virtual Meeting

What did you find most impressive or unique about this company?

They were so neglectful of everyone's time and effort.

Are there any areas for improvement or something PurpleFire could have done differently?

1. Do not give unpaid home assignments or do not give them at all
2. Properly structure a task with clear information on what is expected and what is not, so there is no guessing work.
3. Constantly update on application progress.
4. Provide custom feedback on the application.
5. Stop lying.
6. Stop taking stuff for granted and respect everyone's time.

BACKGROUND

Please describe your company and your position there.

Music Authentic executive assistant

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PurpleFire?

PurpleFire created a new website for Music Authentic that features an easy to use CMS and a modern design.

SOLUTION

How did you select this vendor and what were the deciding factors?

Recommendation from another company, we found their services well suited for our purposes.

Describe the project in detail and walk through the stages of the project.

PurpleFire also created an online store for Music Authentic, where customers can purchase music and merch.

How many resources from the vendor's team worked with you, and what were their positions?

we worked with 4 people, including a project manager that saw us to the final phase and completion

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

A seamless workflow on the backend, easy to use CMS

How effective was the workflow between your team and theirs?

Very effective

What did you find most impressive or unique about this company?

Their hands on practicality. We were delighted with all aspects of our dealings and communication with this company.

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and your position there.

I'm the owner of a brand new music based platform, where we connect the leading session musicians to top producers, to create world class music. It's also a space for those tracks to hit the market in the best way possible to drive success.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PurpleFire, and what were your goals?

I've spent many hours consulting with PurpleFire, using their expert knowledge to begin building my business from the ground up. Their amazing insight has really helped me overcome a lot of challenges I faced before seeking their help. Although they have already gone above and beyond what I originally needed, we will continue to work together until the day of launch.

SOLUTION

How did you select this vendor and what were the deciding factors?

After weeks of searching online for the right company to help, I came across PurpleFire who really stood out among the rest. After an initial consultation, to ensure we were a good fit - I had no doubt in my mind they were the ones to help me launch and grow my business.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

After our initial consultation, we began having weekly discussions via phone and video calls. During this time, the team helped me find all of the resources and provided me with all of the tools I needed to launch my business. They have always been there on demand whenever I needed help, and answered my questions professionally without hesitation.

How many people from the vendor's team worked with you, and what were their positions?

I've worked closely with 2 team members, getting a lot of tech advice from one of their expert developers, but have direct and consistent contact with my account manager for daily questions.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I now have all the tools and resources I need to launch and succeed with my business.

Describe their project management style, including communication tools and timeliness.

The professionalism is second to none. Outstanding work, brilliant attitude and always going above-and-beyond what I needed.

What did you find most impressive or unique about this company?

The whole package. Rather than just give me the tools I needed, they continually made sure every avenue was covered. Rater than just bring my business a modern edge, they've helped me stand out against some huge competitors.

Are there any areas for improvement or something they could have done differently?

Personally I couldn't ask for more at this stage. They have been fantastic.