Promodo

BACKGROUND

Please describe your company and position.

I am the Marketer of UniTalk

Describe what your company does in a single sentence.

UniTalk is an international telecommunications IT company. We develop outstanding products and deliver high-quality business communication services, including IP telephony, virtual PBX, chats, call tracking, voice analytics, call recording, callback buttons and widgets, various types of phone calls, and much more.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Promodo to accomplish?

• Engage Promodo's PPC team to accelerate customer acquisition, enhance brand visibility, and maximize return on ad spend.
• To optimize Cost Per Conversion/Lead

SOLUTION

How did you find Promodo?

We met the Promodo team at an industry conference.

Why did you select Promodo over others?

• High ratings
• Good value for cost

How many teammates from Promodo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Promodo team structured its approach around both short-term and long-term goals.

— Short-Term Goals: Focused on delivering immediate results by increasing lead volume while maintaining the target ROAS (Return on Ad Spend).
— Long-Term Goals: Aimed at growing brand-related traffic and enhancing overall brand awareness.

During our collaboration, the Promodo team successfully increased conversions within the specified ROAS. Additionally, they achieved the second objective: more brand traffic and increased brand awareness.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

During our collaboration, the Promodo team successfully increased conversions within the specified ROAS. Additionally, they achieved the second objective: more brand traffic and increased brand awareness.

— 30% increase in conversions within the approved ROAS.
— 120% additional monthly revenue from the channel.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Promodo provided us with a structured yet flexible approach to project management. They started with a clear strategic plan, breaking down our overall goals into distinct short-term and long-term objectives. This initial clarity was crucial, as it ensured that from day one, we all had the same understanding of what success looked like, both in the short term and in the future.

They assign a dedicated project manager who acts as our main point of contact. This is extremely valuable as it simplifies communication and ensures consistency. We're not bounced around to different team members for various issues.

Their responsiveness is excellent. When we have questions, new ideas, or require adjustments to campaigns, the Promodo team, particularly our project manager, is quick to react.

What was your primary form of communication with Promodo?

Virtual Meeting

What did you find most impressive or unique about this company?

Anticipating our needs. They didn't just wait for us to come with a problem. They often identified market shifts, emerging keyword trends, or potential optimizations before we even thought to ask, and then came to us with a clear plan of action. This proactive stance meant we were always ahead of the curve. They truly act as an extension of our own marketing team, and their commitment to our success is evident in how they manage our projects and address our needs.

Are there any areas for improvement or something Promodo could have done differently?

We're currently quite satisfied with our collaboration process and don't see any areas for immediate improvement.

BACKGROUND

Please describe your company and position.

I am the Ukraine Country Manager of ZEN.COM

Describe what your company does in a single sentence.

ZEN.COM is a financial platform offering seamless online payments, multi-currency accounts, and low-fee transfers, designed to simplify and enhance everyday financial transactions for individuals and businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Promodo to accomplish?

• We hired Promodo to help us develop and implement content marketing strategies aimed at increasing brand awareness, improving SEO performance, and delivering engaging content for our target audience.

SOLUTION

How did you find Promodo?

• Online Search
• Referral

Why did you select Promodo over others?

• High ratings
• proven expertise

How many teammates from Promodo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Promodo was hired to support ZEN.COM's blog strategy by providing monthly content creation and SEO optimization. Each month, they develop and publish 6 SEO-optimized articles in Ukrainian language. Their work includes competitor analysis, keyword research, creating and adjusting the content plan, and writing high-quality, user-oriented blog posts to improve search rankings and organic traffic. Additionally, they ensure the technical integration of these articles on the website and continuously monitor performance to make necessary adjustments. This ongoing effort has helped boost ZEN.COM's online visibility and reach​

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved SEO Rankings: The blog achieved top 1 positions in a new language within six months.
Increased Organic Traffic: There was a significant increase in organic traffic to the blog, resulting from well-researched content and SEO optimization.
Consistent Content Delivery: Promodo consistently delivered high-quality articles, published regularly each month, which contributed to ongoing SEO success.
Enhanced Engagement: Increased engagement metrics, such as page views and time spent on the blog, further demonstrated the effectiveness of the content strategy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

 Promodo demonstrated strong project management throughout the collaboration. They consistently delivered the agreed-upon content, such as articles and technical tasks, within the set deadlines each month. Their team was responsive to our needs, addressing requests and feedback promptly and making necessary adjustments when needed.

Additionally, Promodo showed flexibility in adapting their strategy to evolving project goals, ensuring that the content met the high standards for SEO and engagement. Their proactive communication and regular updates kept us informed of progress, ensuring smooth collaboration and timely completion of all deliverables.

What was your primary form of communication with Promodo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us the most about Promodo was how quickly they were able to grasp the complexities of our fintech product. In a short amount of time, they gained a deep understanding of our industry and target audience, allowing them to create content that was both relevant and highly effective. Their ability to work with such a challenging product and still produce high-quality content was truly remarkable.

Are there any areas for improvement or something Promodo could have done differently?

There were no issues, everything went smoothly, and the collaboration met our expectations.

BACKGROUND

Please describe your company and position.

I am the Head of Corporate Communications & CSR Projects in Ukraine of a manufacturing company 

Describe what your company does in a single sentence.

Our company is a Swiss-based iron ore company that produces and exports high-quality iron ore pellets used in steel production globally.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Promodo to accomplish?

• Increase brand awareness and online visibility through targeted social media campaigns.
• Drive engagement and community building by creating compelling, shareable content.

SOLUTION

How did you find Promodo?

Online Search

Why did you select Promodo over others?

• High ratings
• Good value for cost

How many teammates from Promodo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Promodo managed our social media accounts by creating engaging content that highlighted the company’s CSR initiatives and operational updates. They grew brand awareness through targeted campaigns, reaching a wider audience. Additionally, they monitored performance metrics and optimized strategies to increase engagement and follower growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project with Promodo included a significant increase in social media followers across platforms, improved engagement rates with posts, and a noticeable boost in website traffic driven by social media campaigns. Additionally, the successful promotion of our company's CSR initiatives led to higher brand recognition and positive sentiment among stakeholders.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Promodo consistently delivered items on time according to the agreed schedule. They were responsive to our needs, addressing requests and adjustments promptly and efficiently throughout the project. Their project management was structured and adhered to the outlined timelines.

What was your primary form of communication with Promodo?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I don't know what to say about this one.

Are there any areas for improvement or something Promodo could have done differently?

I don't have any ideas to suggest. 

BACKGROUND

Please describe your company and position.

I am the Executive of Fadir Tools

Describe what your company does in a single sentence.

Fadir Tools produces handcrafted axes, knives, and high-quality wood carving tools. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Promodo to accomplish?

• Awareness boost
• Sales growth
• Expanding and optimizing new sales channels

SOLUTION

How did you find Promodo?

Referral

Why did you select Promodo over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Promodo were assigned to this project?

12

Describe the scope of work in detail. Please include a summary of key deliverables.

Promodo conducted thorough market and competitor research, audited our business, and identified key areas for growth. They then developed a comprehensive marketing strategy, outlining a clear plan and roadmap, along with a detailed budget. After presenting their findings, they began executing the strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Promodo revamped our website and developed a robust retention strategy. By the second month, website sales had increased by 30%, and the cost per lead from advertising began to decline. They also recommended new sales platforms, which have already started generating revenue.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Promodo’s project management was highly professional and very comfortable to work with. They consistently delivered all items on time and sometimes exceeded our expectations. Communication was clear and proactive throughout the entire process. Their ability to keep everything on track while maintaining flexibility made working with them a seamless experience.

What was your primary form of communication with Promodo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They’re like expert session musicians—so versatile and professional that they can adapt to any style. They can quickly grasp even the most niche or specialized industry, offering tailored solutions that are both effective and cost-effective.

Are there any areas for improvement or something Promodo could have done differently?

Well, there’s very little I would suggest for improvement. Promodo was highly responsive and delivered good results. If anything, perhaps even more regular updates could have been helpful, but overall, they were always available when needed and very open to feedback throughout the project.

BACKGROUND

Introduce your business and what you do there.
I'm the digital acquisition manager of Seychelles' tourism department. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Promodo?
We needed marketing services to drive traffic to our website and mobile application. I returned to my organization in 2022, after they had just reestablished many digital platforms. That project took around a year, and during that period, the organization hadn’t done much marketing activities in terms of driving traffic to these digital platforms.

SOLUTION

What was the scope of their involvement?

Promodo provided SEO and Google Ads services for us. We worked with Promodo on three different Google Ads campaigns across three years in 2017, 2022, and 2023. For our last campaign, Promodo conducted a Google Ads with the goal of driving traffic to our website and mobile app. Promodo managed our ad spending, and our campaigns targeted Europe and America.

What is the team composition?

I worked with Miles (Managing Director UK) and Yuliia (Customer Success Manager).

How did you come to work with Promodo?
I worked with Promodo during my first period at the organization in 2017. Miles left a lasting impression the first time I worked with him, so when I returned to my company, I contacted Miles and was very happy to learn he was still at the company.

How much have you invested with them?

We spent around $10,000-$49,000 for our three campaigns, including the ad spending budget.

What is the status of this engagement?

Our first engagement took place from September–December 2022. Then, we worked on two other campaigns from 2022–December 2023. We're currently discussing the possibility of working together this year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our main objectives were to achieve visibility and interest in our destination. We had a set KPI of 7 million impressions, and Promodo's campaign exceeded that metric, reaching 11.4 million impressions. 

How did Promodo perform from a project management standpoint?

Promodo was one of the top companies I had worked with regarding project management. We communicated via email, Microsoft Teams, and Google Meet.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Yuliia was very responsive and changed our communication to WhatsApp for more urgent matters. 

What did you find most impressive about them?

I was impressed by Promodo's progress during the time I didn't work with them. When I first worked with Promodo, they were a small company, and when I reached out in 2022, I was surprised to see they had grown considerably. They were among the top 20 digital agencies in the world and maintained their pricing fees. So they offer great work quality at an accessible price. 

Are there any areas they could improve?

Promodo's product offerings and services normally focus more on Europe and America, and our company's objective now is to focus outside these continents on Africa and Asia. I'd like if the team could expand their expertise. 

Do you have any advice for future clients of theirs?

If they can reach Miles as your first point of contact, I really recommend it.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and CEO of a video agency. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Promodo?

We’ve hired Promodo for marketing services. 

SOLUTION

What was the scope of their involvement?

We gave Promodo documentation to start and have worked on multiple projects throughout our engagement. They’ve been responsible for providing us with SEO services and PPC advertising; their team also handles keyword research and helps us with branding.

What is the team composition?

We primarily work with two individuals from Promodo. 

How did you come to work with Promodo?

We knew of their company and had heard about them because they were very popular in Ukraine. 

How much have you invested with them?

We’ve invested around $4,000. 

What is the status of this engagement?

We started working together in January 2019, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since beginning our engagement with Promodo, we’ve seen an increase in website traffic and inquiries about our business. Their team has made it much easier for our clients to find us, and they provide us with high-quality work. 

How did Promodo perform from a project management standpoint?

They are quick to respond, and Promodo delivers on time. 

What did you find most impressive about them?

We’ve had a lot of questions, and they have been more than willing to answer them. Their team is kind and helps us understand what they’re doing. Promodo is reliable, and we know if they say they can do something, they’ll deliver. 

Are there any areas they could improve?

There’s nothing we can come up with at this point. 

BACKGROUND

Introduce your business and what you do there.

I am the head of digital marketing for a financial provider that works for a logistics company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Promodo?

We were looking for a partner to help with advertising and social media.  

SOLUTION

What was the scope of their involvement?

We discuss our goals with Promodo and introduce them to our products; they’re responsible for running our media campaigns and PPC advertising. Promodo also manages our social media outlets like Facebook and assists us with strategy. 

What is the team composition?

We work with two project managers, four PPC managers, two media specialists, and others.  

How did you come to work with Promodo?

When we met with Promodo, we appreciated their motivation to meet our goals and that they understood what we were looking for. We decided to move forward with their services for this reason. 

How much have you invested with them?

We’ve spent between $10,000–$25,000. 

What is the status of this engagement?

We started working together in May 2023, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since beginning our engagement with Promodo, we’ve seen increases in sales and revenue. They help us reach our goals quickly and do a good job of explaining the reasoning behind all of their decisions. 

How did Promodo perform from a project management standpoint?

Our project management team is wonderful to work with; they are extremely productive and organized in their approach. We’ve never had an issue with the project management, and they deliver within deadlines. Promodo is exceptionally transparent, and they keep us updated. 

What did you find most impressive about them?

They supply incredible services, and we enjoy working with them; they have always been able to help us meet our goals. Promodo acts as a true partner; together, we work like a singular unit. Finding someone you can trust is difficult, and we can fully trust Promodo. 

Are there any areas they could improve?

There’s nothing that we can come up with. 

Do you have any advice for potential customers?

Our main recommendation is to be transparent about your goals and budget because if you’re not, that can cause issues. If you know there could be possible problems, let Promodo know because they’ll be more successful that way. The more they know, the better they’ll be. 

BACKGROUND

Please describe your company and position.

I am the Founder of AirAdvisor International Inc.

Describe what your company does in a single sentence.

AirAdvisor helps passengers claim compensation for flight delays and cancellations from airlines.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Promodo to accomplish?

• Grow number of conversions via G-Ads
• Reduce and maintain CAC under certain limit
• Scale Up to other Ads Accounts

SOLUTION

How did you find Promodo?

Online Search

Why did you select Promodo over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Supporting jobs in Ukraine

How many teammates from Promodo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• To grow conversions via G-Ads. Lower
• Keep CAC under control.
• Scale up to other regions or ad accounts, if above works well.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Number of conversions
• CAC

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Overall communications were prompt, although we experienced a slight delay in project timeline.

What was your primary form of communication with Promodo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Initially results were great, but later on results got much worse.

Are there any areas for improvement or something Promodo could have done differently?

Better Google Ads management. Company should monitor their work performance on ongoing basis and quickly SELF identify problems and mistakes and fix problems without waiting for client to identify those problems at the end of the reporting cycle.

We expect company to self check and take responsibility for projections made and actually commit to deliver on projected results. Instead company failed to reach both targets, one of the targets was missed by 4X. The biggest problem was team in charge acted as there was no problem and we missed important season for us, as this was time sensitive project. Their team lacked necessary skills and mindset to do the job well.

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing manager for a retail company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Promodo?

We needed Promodo to provide paid marketing with Facebook and Google. 

SOLUTION

What was the scope of their involvement?

Promodo has been providing us with paid marketing for Facebook and Google. We started with discovery meetings where we explained what we wanted. We provided them access to some of our files with the KPIs we were looking for and what kind of metrics we were tracking. Prior to the cooperation, they did an extensive audit of our paid channels. 

What is the team composition? 

We’re in contact with 2-3 people. There can be up to 10 people in our monthly meetings.  

How did you come to work with Promodo?

Our CEO recommended Promodo.

What is the status of this engagement?

We started working together in February 2023, and the collaboration is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Promodo has helped us to increase our revenue from Facebook and Google in a short time. They met our expectations. They’ve been able to achieve valuable results and insights every month. 

How did Promodo perform from a project management standpoint?

Promodo managed the project well. 

What did you find most impressive about them?

We’re impressed by the quick results. 

Are there any areas they could improve?

No, there’s nothing I’d have them improve. 

Do you have any advice for potential customers?

Trust them. They’re an ag

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a web development company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Promodo?

We hired them for SEO services. Our goal was to improve our positioning in Google, and our niche is very competitive, so we needed to strengthen our strategy and find the best keywords. 

SOLUTION

What was the scope of their involvement?

Promodo started from our website’s semantic core. The team did analytics for us, checked information, and reviewed keywords to help us improve these aspects. They provided extensive consulting services for our SEO strategy and analytics. 

The team created content pieces for us and provided us with content recommendations. Promodo also did technical reviews to detect errors and make suggestions. 

What is the team composition?

We worked with a sales manager, a product manager, an SEO specialist, a graphic designer, and a link builder from Promodo. 

How did you come to work with Promodo?

I found them on Clutch and also had references for Promodo’s work from friends who had had projects with them.

How much have you invested with them?

We spent around $15,000.

What is the status of this engagement?

We worked with them from December 2022–June 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to Promodo’s work, we saw improvements in our Google Analytics and the number of visitors to our website. However, we had to pause the project due to a personal situation, and it’s still too early to evaluate the metrics. 

How did Promodo perform from a project management standpoint?

We added them to our internal team’s Slack, which we used to communicate. We also used Google Sheets for project management. Promodo was always available, so their project management was good overall. 

What did you find most impressive about them?

I had worked with another team that wasn’t as professional as Promodo and charged the same. The previous team provided less information and had poor communication with the project manager. Meanwhile, Promodo was outstanding professionally and in terms of their communication skills. 

Are there any areas they could improve?

I don’t think they needed to improve anything. 

Do you have any advice for potential customers?

I recommend Promodo to anyone looking for these kinds of services.