Promodo

BACKGROUND

Dveri Belorussii specializes in the production and promotion of interior doors, metal front doors, and doors for special purposes. Dveri Belorussii brand's products combine striking design ideas, modern technologies, natural materials and characterized by an optimal price-to-performance ratio.

The Dveri Belorussii brand has been developing successfully since 2005. Currently, our retail network comprises 135 official outlets and 130 partnered brand departments. We deliver our products to Ukraine, Belarus, Moldova, Kazakhstan, Russia, Azerbaijan, and the European Union.

OPPORTUNITY / CHALLENGE

Our company's online business was not highly developed, so we decided to improve it. Our goal was to take our Internet shops to leading positions on Internet searches. In this regard, we needed to come up with a strategy of our brand promotion in the Ukraine and Russia, which would result in achieving stable sales flow through the Internet shop and brand promotion to our target audience.

SOLUTION

First of all, we needed Promodo to carry out the basic work, which means to fix all the technical errors because it would be impossible to promote project without it. We then needed them to modify the website structure following a deep analysis of our niche and that of our competitors.

We also wanted to add information about the company's representative offices on Google's local services pages. We also needed help with crowd marketing, content marketing, working with a reference profile, Google AdWords search and advertising, and Yandex.Direct search advertising.

In Ukraine, Promodo is a very popular company in the digital market. In their portfolio, they have many e-commerce projects. That is why we chose them.

RESULTS & FEEDBACK

As far as Promodo is concerned, everything was performed with high quality and completed on time. A team of four people was engaged in this project. Their customer orientation and the dedicated team we had was at the highest level.

During a relatively short period of cooperation of approximately six months, our website positions in the competitive SERP [search engine results page] have increased by 2.5 times. Our sales are up 25 percent as well. Contextual advertising, when it is set properly, attracts a quality audience to us, which is converted then into sales.

My advice to a future client is to set strong KPIs [key performance indicators] with the Promodo team. It will make the project more successful.

BACKGROUND

Please describe your organization.

I work for a CRM vendor that sells software to businesses in order to improve their customer relationship management processes.

What is your position?

I’m the head of marketing in the company.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Promodo?

We had a SEO project with them and they also were managing our paid search in Google. Both those projects were quite successful.

SOLUTION

Please describe the scope of their involvement in greater detail.

Originally, the job was for organic SEO and when we saw that the results were good for that project, we also added more capital for paid search.

How did you come to work with Promodo?

We had a combination of criteria that we monitored and that included case studies from other clients. Some of the references that we got from their clients, along with other criteria we wanted, drove us to select Promodo. Initially I found them by searching Google and monitoring various references to the company.

Could you provide a sense of the size of this initiative in financial terms?

We are working on a monthly retainer. Annually the cost is around $10,000 to $50,000.

What is the status of this engagement?

We have several projects with them. At the moment the work is ongoing. Parts of the project have been completed. We have to have ongoing work on our website to be better positioned in Google search.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

They improved the presence of our website in organic search and improved the traffic and leads we get from our organic search. All in all, we are happy with the results we received from Promodo and would recommend them. We took their advice on improvements and enhancements. Promodo has made recommendations to help us maintain our position over time ever since we improved our website and made it more appealing for potential visitors.

I don’t have specific metrics, but from what I remember, we grew our organic traffic and leads from organic search 200%.

How did Promodo perform from a project management standpoint?

They are quite competent and organized. They understood how to work with enterprise clients and smaller ones.

What distinguishes Promodo from other providers?

I want to add that they’re a great team to work with and they support us with all the requests we have. I would definitely recommend them to any other company, at least to a business similar to ours.

Is there anything Promodo could have improved or done differently?

No. Our interactions have been smooth. I can’t find anything negative about them.

BACKGROUND

Please describe your organization.

We are a fantasy football company. We run a website called 4for4 Fantasy Football, and we're mostly a subscription-based site. We publish statistics and articles, and we have tools and tips available to our subscribers.

What is your position?

I am the owner.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Promodo?

I just wanted someone to do an SEO [search engine optimization] analysis of the site. We were doing a website redesign and upgrade with another company that was also from Eastern Europe. I wanted someone to write a document of all the recommended changes and actions so we'd have a guide to look at as we're making decisions on the next project.

SOLUTION

Please describe the scope of their involvement in detail.

They did an audit. It was a three-part audit. The first part was analysis of redirects, advice for Google Webmaster tool setup, Google analytics tracking goals, and then recommendations on thank you pages or exit pages.

They gave us a 10-page PDF with many different suggestions for best practice practices as far as URL-based duplicate content, some things we were supposed to change in our HTAccess files. They gave us some examples. The document was good.

We usually don't receive documents that are as detailed and professional from our vendors, but Promodo stood out. It was professional with lots of screen shots specifically about things we should do and recommendations for setting up Google products.

The second part of the audit was looking at our current traffic and conversion rates, our current site performance, and browser vs. mobile vs. desktop. There was an analysis of our current traffic.

They then looked at our primary indicators so the number of index pages in Google, search engine credibility, and back links. They were giving an overview of what we have currently.

The third analysis was about page rank factors and accessibility of our site. We examined usability, and they had suggestions. Promodo also sent a large analysis of keywords that we weren't targeting and then other keywords that would be better to target.

How did you come to work with Promodo?

They were recommended by the web development company that I'm working with. I'm not sure if they have a long-standing relationship. The pricing was $1,000. Many other firms wanted a 12-month commitment with a minimum of "X" spend per month. I wasn't looking to jump in that deep at that point in time.

Could you provide a sense of the size of this initiative in financial terms?

It was $1,000 total for the three-part audit.

What is the status of this engagement?

It was a one-time project that has ended. They did follow up to see if we needed anything else. We decided to hire a digital marketing person who knows many of the strategies that they were bringing to the table. I would definitely recommend them if someone needed the services they provide. They did a good job, and I was happy with the price for sure.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

It's been a continual process for the last three years of improvement. It's hard to say exactly what they directly contributed to. I know we took many of their suggestions on board when we were building out the new site, but we've also taken on suggestions from employees here and the developers that were building the site.

I think the data they provided was good. We've seen an increase in traffic. We had 4 million hits last month, which was the first time we've ever done that. I wasn't only working with these Promodo on SEO work, so it's hard to say that their exact contribution.

I know we are trending well in terms of traffic and just in all growth metrics. We're doing well. They were definitely a part of that. Our subscriber base is up 75 percent this year, which is strong. Our revenue is going to double this year, which is awesome.

How did Promodo perform from a project management standpoint?

Promodo was great. It was a small project, but they delivered more than expected.

What distinguishes Promodo from other providers?

My contact spoke very fluent English. Some companies abroad communicate perfectly and some of them cannot. It's definitely nice not to have a language problem. We did everything via email and Skype and that's definitely the way I prefer to work.

Is there anything Promodo could have improved or done differently?

Not really. I was happy with the results.

BACKGROUND

Please describe your organization.

We are a small company with 20 to 30 employees, based in Hungary. We sell packaging containers online in the European Union with our web shop, works in 15 different languages.

What is your role at the company?

I am the online marketing coordinator. 

OPPORTUNITY / CHALLENGE

What was the business challenge that you were trying to address with Promodo?

We already had our Hungarian website and good SEO [search engine optimization] results. We launched our English website and we wanted to reach top positions in Google, or just have a lot more visitors from the United Kingdom. We were thinking in a long-term way, we knew this was not so easy, and we knew this will not work without knowing the English market. That's why we contacted Promodo.

SOLUTION

Please describe the scope of their involvement in detail.

We knew they are strong with all kinds of SEM [search engine marketing] tools, but we needed experts for organic SEO.

How did you come to work with Promodo?

I searched in Google. I also checked the SEO rankings on various top websites and blogs. I saw them a lot on the top sites. I also subscribed to their blog and webinars. I contacted only a few companies, and found them trustable so I asked for the cost of various approaches.

Could you provide a sense of the size of this initiative in financial terms?

We spend between $1,000 and $2,000 per month.

What is the status of this engagement?

We started our engagement almost two years ago. It started with an onsite audit of our website, in the English language. Then, we continued with monthly activities: blog article writing, link building, and cooperation with other websites to earn more visitors.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We boosted our presence in Google for English searches in the U.K. We started from 100 to 150 visitors a day to getting now 500 to 600 visitors per day. I am satisfied with the results. We also have a bunch of tasks in our to-do list, tasks that Promodo found for our developers. Promodo works faster than we can solve the issues.

What distinguishes Promodo from other providers?

I don't really have a comparison, but their project management seems strong. I enjoy working with Promodo mostly because of their project management. They don't need to be pushed. They are conscientious and enthusiastic. It's easy to log in to their system to download the files and check reports.

In hindsight, are there areas in which they could improve, or things you might do differently?

Maybe a little bit more teaching and explanation could help us. I am the in-house SEO lead, so when they recommend something I would like to know why – deeply explained.

BACKGROUND

Introduce your business and what you do there.

I’m a project manager at Genesis, a leading ecosystem of IT companies that develops and launches innovative global apps. We have over 1 billion downloads and a portfolio including Jiji, BetterMe, and Headway.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Promodo to accomplish for Genesis or your portfolio apps?

We partnered with Promodo to strengthen our user acquisition and monetization across several apps in our portfolio. The key objectives were to scale paid traffic sustainably, improve ROAS, and diversify acquisition channels beyond our existing Meta and Google setup.

SOLUTION

What was the scope of their involvement?

Promodo provided us with digital marketing services. They handled paid traffic campaigns on Meta and Google Ads.

What is the team composition?

We worked with a project manager, a PPC specialist, and a designer from Promodo.

How did you come to work with Promodo?

We found Promodo through an online search and a referral. We chose them over other options because they were close to my geographic location, and our company values aligned.

What is the status of this engagement?

We worked with Promodo from April 2022–April 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We partnered with Promodo to improve performance across our portfolio apps, and the results were clearly measurable within the first few months.

How did Promodo perform from a project management standpoint?

We communicated via in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

Promodo’s project management was impressive.

Are there any areas they could improve?

I can’t think of anything for Promodo to improve.

BACKGROUND

Please describe your company and position.

I am the Partnership Manager of Flying Age

Describe what your company does in a single sentence.

Flying Age is a Strategic Design House creating impactful products with multi-functional design teams skilled in science-led UX/UI methodologies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Promodo to accomplish?
In partnership with the Promodo team, we worked on a project for our client — a children's furniture manufacturer. Flying Age was responsible for the website's layout and design. However, to ensure the site was not only visually appealing but also well-optimized for search engines, we relied on Promodo’s expertise to implement all the essential technical SEO elements and manage the brand’s ongoing promotion in organic search results.

SOLUTION

How did you find Promodo?

Referral

Why did you select Promodo over others?

• High ratings
• Pricing fit our budget

How many teammates from Promodo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our primary goal for hiring Promodo was to have them handle all the technical SEO aspects on the site we designed and then drive the brand's organic search traffic. Basically, we made the site look great and easy to use, and they made sure search engines could find it and rank it well.

Organic traffic is really taking off. Our client has seen a significant boost in visitors coming directly from search engines.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

So, we've got some solid numbers that really show how well Promodo's work paid off for the project:

• More people are finding our client’s website through Google: We saw a big jump in organic traffic right in the first few months. That just means way more potential customers are landing on the site directly from search engines, which is awesome.
• Our client's website is stronger online: Promodo's link-building really boosted our website's Domain Authority score. Think of this as our site getting more "street cred" or "clout" with search engines, making it more trustworthy and likely to rank higher.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Honestly, their project management was really smooth. They were very organized and communicative throughout the whole process. We and our client got all the technical SEO implementations and reports exactly when they said we would. That really helped keep our overall project timeline on track, which is super important when you're coordinating design with SEO.

Whenever we had questions about technical aspects or needed to adjust something based on our design, they were quick to respond and implement changes.

What was your primary form of communication with Promodo?

Virtual Meeting

What did you find most impressive or unique about this company?

It's pretty rare to work with an SEO team that not only nails the technical aspects but also genuinely understands and respects the design process. The Promodo team didn't just give us a list of recommendations; they worked with us to implement them without compromising the UX or the visual integrity of the site we designed. 

Are there any areas for improvement or something Promodo could have done differently?

They were really solid partners. They delivered on time, their communication was great, and they were super responsive to our needs, especially when it came to integrating their SEO work with our design. They genuinely understood the balance between technical requirements and UX, which isn't always the case with SEO agencies.

So, no big complaints or "could haves" from our side. They did a good job!

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of an other industries company 

Describe what your company does in a single sentence.

Bridal fashion brand

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Promodo to accomplish?

• SEO strategy
• Organic traffic
• Sales

SOLUTION

How did you find Promodo?

Online Search

Why did you select Promodo over others?

• High ratings
• Close to my geographic location
• Good value for cost
• Company values aligned

How many teammates from Promodo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Promodo had come up with the SEO audit and developed a strategy for an optimization. The recommendations included technical improvements, website's structure change, keywords research and clustering. Promodo had also aquired some trusted domains for a link building and eliminated toxic backlinks. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We received a higher number of appointments and requests from our website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Amazing project management. The team was superb, everything structured and easy to work with, true profesionals.

What was your primary form of communication with Promodo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Team and their responsibility. They were a team of results-driven people

Are there any areas for improvement or something Promodo could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Head of Marketing

Describe what your company does in a single sentence.

Direct Advertiser

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Promodo to accomplish?

• Increase registrations
• Increase registrations quality

SOLUTION

How did you find Promodo?

Online Search

Why did you select Promodo over others?

• High ratings
• Close to my geographic location
• Good value for cost
• Company values aligned

How many teammates from Promodo were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Complex PPC & Email marketing campaigns management.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

All indicators we monitor during this project's work show good results and meet the set goals and KPIs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Promodo team managers are incredible. They are always in touch, respond instantly, and always solve any questions and problems.

What was your primary form of communication with Promodo?

Virtual Meeting

What did you find most impressive or unique about this company?

Focused on the result, the team is very concerned about the results of the project and always offers many ideas that can help improve the results.

Are there any areas for improvement or something Promodo could have done differently?

The quality of Promodo's services is at a high level.

BACKGROUND

Please describe your company and position.
I am the managing director of a retail company.

Describe what your company does in a single sentence.

retail e-commerce

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Promodo to accomplish?

• SEO
• PPC

SOLUTION

How did you find Promodo?

Clutch Site

Why did you select Promodo over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Promodo were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ongoing SEO and PPC services

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

ROI

Describe their project management. Did they deliver items on time? How did they respond to your needs?

excellent

What was your primary form of communication with Promodo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are very knowledgeable people.

Are there any areas for improvement or something Promodo could have done differently?

no