Promodo

BACKGROUND

Please describe your company and position.

I am the Portal manager of (a/an) Media

Describe what your company does in a single sentence.

We own and manage leading classified ads portals in Lithuania.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Promodo to accomplish?

• Growing organic traffic (SEO)
• SEO audit

SOLUTION

How did you find Promodo?

Other

Why did you select Promodo over others?

• Close to my geographic location
• Good value for cost

What was the size of Promodo’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Make a technical audit for one of our portals and suggest a strategy to increase organic search traffic.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased organic trafiic

Describe their project management. Did they deliver items on time? How did they respond to your needs?

OK

What was your primary form of communication with Promodo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They had deep technical SEO knowledge. Very experienced on SEO overall.

Are there any areas for improvement or something Promodo could have done differently?

All good

BACKGROUND

Please describe your company and your position there.

ELDORADO is a network of household appliances and electronics stores in Ukraine. The campaign is presented offline and online. Director of E-commerce

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Promodo, and what were your goals?

PPC. The goals were:

1. Implementation of the plan for the turnover on a monthly basis.
2. + 25-30% turnover YoY from all channels

SOLUTION

How did you select this vendor and what were the deciding factors?

Tender based selection

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Main goal was to guarantee market share growth with flowing e-commerce KPIs optimization, such as: CPO, CR, ROI

How many people from the vendor's team worked with you, and what were their positions?

The team consisted of 5 people. Everyone knew their role and joined at the right moment for the project.

• 2 - Team lead - technical department and project manager department.
• 2 - technicial specialists
• 1 - account manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Together with our colleagues, we increased the turnover for 2021 compared to 2020 by 38%. The share of advertising expenses was about 6%.

Describe their project management style, including communication tools and timeliness.

The process is efficient. If there are controversial points, we can always speak openly and resolve them.

What did you find most impressive or unique about this company?

The team always speaks to the point, as it values the time of the client and its team.

Are there any areas for improvement or something they could have done differently?

Necessity to plan agency team growth, because of constant project growth.

BACKGROUND

Please describe your company and your position there.

We’ve been cooperating with Promodo for more than a year for SEO and PPC. The strengths are a high level of qualification, involvement in the process. It's a great pleasure being in touch and offering tips for improving your site, even on weekends. The symbiosis of the efforts of our staff and the Promodo team helped us to reach the top positions in our priority fields. I recommend Promodo for cooperation and I can confidently say that with them your project will be in safe hands)

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Promodo, and what were your goals?

Our company hired Promodo for SEO, PPC, Retention, and Analytics. Our goals were:

• For SEO - improving the positions at Organic Search and increasing the amount of organic traffic
• For PPC - it was increasing the revenue and CR of paid traffic
• For Retention - work with the loyalty of customers and build the link of motivation of buyers to collaborate with them on each step of purchase.
• For Analytics - it was solid tasks for set up Google Analytics

SOLUTION

How did you select this vendor and what were the deciding factors?

We select Promodo because it’s offer was the most attractive among competitors.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The task were:

• planning the results
• setting the campaigns
• building the structure of Google Ads Account
• analysis
• improve the campaigns and ads

Also we:

• made an SEO forecast
• build links
• pick the keywords
• enhance the structure
• defined and check the task for developers
• made SERM and competitor analysis

Contacted to customers with promo and trigger letters and viber, make users chains, make the design of letters and widget, set up enhanced ecommerce etc.

How many resources from the vendor's team worked with you, and what were their positions?

The team composition was a PM. TL of PM’s team, TL of TechnicalTeam, technical specialists

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our progress was really huge, but I don’t want to share exact results.

How effective was the workflow between your team and theirs?

The workflow was very effective. The strengths are a high level of qualification, involvement in the process. It's a great pleasure being in touch and offering tips for improving your site, even on weekends. The symbiosis of our staff and Promodo team's efforts has helped us reach the top positions in our priority fields.

What did you find most impressive or unique about this company?

The most impressive was the level of diving and involvement

Are there any areas for improvement or something they could have done differently?

I don’t know exactly, let's see in future

BACKGROUND

Please describe your company and your position there.

The project of an online store Online pharmacy, we specialize in the sale of medicines and other medical products. I am the head of e-commerce.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Promodo, and what were your goals?

We are collaborating with Promodo on several projects, one is under development, and the other Online pharmacy is preparing for an imminent release. The goals of the project are to attract the target audience to our online store, increase conversion and sales. Creating a positive image of the online store.

SOLUTION

How did you select this vendor and what were the deciding factors?

The choice for Promodo was after a series of recommendations from friends who are related to sales but in other business segments and the recognition of Promodo themselves.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our project is a separate sales channel in our business, as well as a strategic project in terms of business development. Studies show that e-commerce will scale and expand, and the share of online sales will rapidly catch up with offline sales. And we were faced with the task of making an online store that will perform the functions of a large supermarket with convenient services and pleasant functionality.

How many people from the vendor's team worked with you, and what were their positions?

The team included PM, SEO, Head of SEO Department. About 7 people in a team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are still in the stage of preparing the release, we can not share any special success yet. But, I want to note that the preparation for the release by the Promodo team was at a high level, all recommendations were given very quickly, and the response to comments or consultations was instant.

Describe their project management style, including communication tools and timeliness.

I would call this an urgent response to any requests regarding the project) If a meeting is needed, then we plan as quickly as possible within a couple of hours.

What did you find most impressive or unique about this company?

Cohesion of the team, professional skills of all the guys. Responsiveness and maximum communication.

Are there any areas for improvement or something they could have done differently?

So far, I have not noticed anything where one could leave recommendations for improvement for Promodo. For me, everything is perfectly balanced.

BACKGROUND

Please describe your company and your position there.

Median is a network of private medical centers and laboratories. I'm the Head of the Marketing Department.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Promodo, and what were your goals?

Promodo provides us the digital marketing and PCC services. Attracting new customers, increasing conversions, working with leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

Recommendations of friends and business partners/

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

In our company "Median" hadn`t Internet marketing department, the projects of digital marketing and PPC were conducted by own forces, it caused a lot of problems and complicated further development. For this reason we turned to Promodo.

How many resources from the vendor's team worked with you, and what were their positions?

Most of the communication was with the project manager and the PPC specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Before cooperation with Promodo all advertising campaigns were set up by own efforts. There were problems - irrelevant conversions, inefficient use of budget, low level of ads. During the cooperation with Promodo all technical issues were solved, all advertising campaigns were optimized, all keywords were arranged, etc.

How effective was the workflow between your team and theirs?

The efficiency of their work process is at a high level.

What did you find most impressive or unique about this company?

In addition to professional skills, I want to mention the human qualities of the Promodo team. In our country has been a war for more than a month, the guys from Promodo do not forget about us and regularly keep in touch, and in times like these it is very important.

Are there any areas for improvement or something they could have done differently?

There is no limit to perfection.

BACKGROUND

Please describe your company and your position there.

I am the marketing director on local service marketplace Pokupon. We are transfer offline services to online. Helping local small and medium business to sell they products via internet.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Promodo, and what were your goals?

We were growing our ppc vector and choose Promodo like outsource marketing. During partnership we was automated a lot of process, started new instruments and do A\B testing old channels.

SOLUTION

How did you select this vendor and what were the deciding factors?

We started to search team for our targets. Did some tender with same type agencies. Promodo was excellent did test task. And i liked positive stream from team.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We was take a lot of achievements in automatization and new channels. Every project was started from research and hypothesis. Non stop tested of hypothesis and implement to mass.

How many people from the vendor's team worked with you, and what were their positions?

More than 5 positions:

• Desktop Ads
• Mobile Ads
• PM
• Helpers
• 15 people 

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I think all task is doing well.

Describe their project management style, including communication tools and timeliness.

Weekly sprint planing on Trello.

What did you find most impressive or unique about this company?

The friendly atmosphere and the team's doability are amazing.

Are there any areas for improvement or something they could have done differently?

In my case I think no.

BACKGROUND

Please describe your company and your position there.

"The Place" is a chain of premium business centers in Dubai.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Promodo, and what were your goals?

Digital Marketing

SOLUTION

How did you select Promodo and what were the deciding factors?

We did a research and Promodo had the best reviews and looked the most professional.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

In order to boost business sales, we took advantage of digital marketing services.

How many resources from the Promodo team worked with you, and what were their positions?

We worked with Yuliia Polikarpova, Digital Marketing Manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Working with Promodo definitely helped us to attract new leads.

How effective was the workflow between your team and theirs?

We 've received constant updates regarding the work, and the team is responsive.

What did you find most impressive or unique about this company?

Promodo specializes in internet marketing solutions for businesses and is a leading provider of integrated digital marketing services. We highly recommend getting in contact with Promodo if you are thinking about getting an digital marketing service.

Are there any areas for improvement or something they could have done differently?

We are satisfied with everything!

BACKGROUND

Please describe your company and your position there.

Our site is one of the largest online stores in the country with a catalog of more than 250,000 products and I'm the Head of Digital marketing department.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Promodo, and what were your goals?

To attract new customers to our site, a massive online marketing campaign was required. The main task was to increase our presence in search advertising and optimize performance- marketing. Local outreach campaigns were also needed to increase awareness.

SOLUTION

How did you select this vendor and what were the deciding factors?

The main parameter for choosing an agency was the large number of successful cases and the experience of the team. The presence of successful cases in our market also played an important role.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Since search advertising occupied a key role, the first step was the competent collection of semantics and keywords. Also a large assortment of products in different categories, it was decided to divide search campaigns into main categories.

This allows us to more flexibly promote seasonal or in-demand products and optimize the budget. The main advantage of working with this team is that they closely monitor the results of our campaigns and regularly recommend optimization options to increase revenue.

How many resources from the vendor's team worked with you, and what were their positions?

We work with a project manager, a PPC specialist, and a team leader. We are currently recruiting SEO specialists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Working with the agency allowed us to reduce the cost of conversion and cost per order by ~20% and we continue to maintain a good level of cost per result for a long time.

How effective was the workflow between your team and theirs?

Despite the fact that our teams are located in different countries, there are no problems with communication, as the agency is always in touch via messengers, and issues are resolved quite quickly.

What did you find most impressive or unique about this company?

We're very pleased with the approach to work and constant communication between the teams. The agency regularly provides recommendations and never disappears from the radar.

Are there any areas for improvement or something they could have done differently?

It was ideal to have more information about third-party markets and increase expertise in the countries with which the team cooperates. It is felt that the team is making efforts in working in this direction, but there is no limit to perfection :)

BACKGROUND

Please describe your company and your position there.

I am a CEO for real estate classified ads website.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Promodo, and what were your goals?

Our company wanted to expand our reach and to be in google's 1st page between market leaders, therefore we hired Promodo for full-scale SEO services.

SOLUTION

How did you select Promodo and what were the deciding factors?

The deciding factor was a recommendation from a colleague - CEO of e-commerce platform Varle.lt

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

In the beginning, Promodo made an audit and proposed recommendations, then made the research of the most popular keywords for our market, then suggested semantic structure.

How many people from the vendor's team worked with you, and what were their positions?

Promodo assigned one project manager and one SEO specialist to communicate with on a weekly basis.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The main achievement was to be placed in the 1st page No.3 - 4 position on google according to the most popular keywords in 6 months.

Describe their project management style, including communication tools and timelines.

Promodo met our expectations and deadlines. Our communication was done via video calls on a weekly basis and tasks were sent on e-mail with task links on the cloud.

What did you find most impressive or unique about this company?

SEO specialist was extremely professional and qualified.

Are there any areas for improvement or something they could have done differently?

-

BACKGROUND

Please describe your company and your position there.

I am the operations manager for a luxury audio retailer based in London.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Promodo?

Promodo is managing our Google and Social Media advertising. That includes Facebook, Instagram and LinkedIn.

What were your goals for this project?

Increase brand awareness attract new clients and increase sales.

SOLUTION

How did you select Promodo?

They were recommended by friends in the industry and we decided to give them a try.

Describe the scope of their work in detail.

Promodo is responsible for managing the whole aspect of Google and SM advertising. They track the budget spending, see what audiences we should focus on what marketing works better. When to increase the budget and by how much, when to decrease it.

What was the team composition?

We had a dedicated technical specialist who is the person to setup and track our advertising and a dedicated account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have grown progressively with Promodo. Sales more than doubled year on year since we started working with them and the number of unique customers has greatly increased per month.

How effective was the workflow between your team and theirs?

The workflow is pretty effective. They notify us about any changes through a chat and we hold weekly meetings to reflect on how well a particular campaign is doing and what next steps we should take. Everything works smoothly and always on time.

What did you find most impressive about this company?

Everything is on time.

Are there any areas for improvement?

More experience with other aspects of advertising in the emerging SM platforms.