ProdRocket

BACKGROUND

Please describe your company and your position there.

Link-able is a unique platform that smartly connects Content Marketers with elite authors who can outreach and guest author on their behalf, building quality backlinks for SEO and PR. I’m the founder and CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ProdRocket?

We weren’t fully sure how to launch the product and get early traction. Who should we target? How should we reach them? What are the main risks and opportunities to drive adoption? We hired ProdRocket to help us think through and execute a smart GTM strategy.

What were your goals for this project?

Our goals were to ‘spark a marketplace’ between content marketers and authors - the classic ‘chicken and egg’ problem. We wanted to achieve enough adoption on both sides to build momentum on the platform.

SOLUTION

How did you select this vendor?

I was looking for a team that was solid at product and marketing strategy. And a company that really focused on early-stage startups. We spoke and brainstormed several times upfront - and I realized they were a good fit.

Describe the scope of their work in detail.

Basically, we started by having various brainstorm sessions about the product, our target market, channel strategy and revenue model. We then developed a very targeted GTM plan with specific marketing tests and goals. Then we started executing the marketing tests, get feedback and keep adapting.

What was the team composition?

I worked directly with the Founder, David Britton, who served as advisor and strategist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yes, we’ve launched the platform and have quickly got adoption - with dozens of projects and already generating revenue. It’s still an uphill challenge but I’m confident that we’ll get over the hump.

How effective was the workflow between your team and theirs?

The workflow was very easy and collaborative. They’re very responsive and organized

What did you find most impressive about this company?

We really appreciated the unique insights around our positioning and constant stream of creative growth-hacks to spark engagement.

Are there any areas for improvement?

Overall, have nothing to say, they’ve been great.

BACKGROUND

Please describe your company and your position there.

CEO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ProdRocket?

I was looking to launch a team collaboration app for small businesses. But wasn’t quite sure about target market, product differentiation or growth model. We were looking for help designing and building compelling iOS and android apps.

What were your goals for this project?

To build a differentiated small business app and get early adoption.

SOLUTION

How did you select this vendor?

ProdRocket has been great partner on our journey to market. They helped us identify and validate our target market - and build a strong product around that. Excited to continue collaborating as we develop and launch the app.

Describe the project in detail.

Motivity is a small business team collaboration app for iOS and Android

What was the team composition?

There was product strategist, UX designer and technical architect

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We got detailed user feedback and already have 6 businesses signed up for beta pilot.

How effective was the workflow between your team and theirs?

The workflow and collaboration was extremely smooth. We targeted specific milestones and had regular check-ins. They were also available whenever we needed them.

What did you find most impressive about this company?

We were impressed by their ability to clarify and validate the customer problem - then design an unique and compelling solution to solve it.

Are there any areas for improvement?

Not really, they did an excellent job.