Point Source Marketing

BACKGROUND

Please describe your company and position.

I am the Founding Attorney of True North Legal Group

Describe what your company does in a single sentence.

True North Legal Group is a community-centered law practice in Traverse City, Michigan, with legal practice areas that primarily provide fractional general counsel services to local business and defense services to military members worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEO Succor to accomplish?

• Increase Web Traffic
• Increase Lead Flow
• Ensure High-Quality Leads

SOLUTION

How did you find SEO Succor?

• Online Search
• Referral

Why did you select SEO Succor over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from SEO Succor were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO Succor has been True North Legal Group's primary SEO team for one of our brands, The Military Defense Firm.  The Military Defense Firm provides defense services to military members facing disciplinary issues worldwide.  We launched our website in March 2024 and trusted SEO Succor to increase web traffic, drive leads, and ensure high-quality leads for our business.  We have closely tracked daily traffic, lead generation, and lead quality.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since hiring SEO Succor to assist with business development, our web traffic has increased almost 1000%, our lead flow has grown month-over-month for the past twelve months, and our lead quality has strengthened due to the tight measures that SEO Succor puts in place.  The team at SEO Succor has also been a great partner in our digital marketing and content creation efforts, which has increased organic search results considerably and put us on a course for a fantastic year in business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at SEO Succor is timely, organized, and responsive.  They have clear systems in place to manage projects, and they have always communicated with me in a timely and efficient manner.  They are well prepared for our monthly meetings and consistently approach me with ideas that are well-researched and developed, rather than simply shots in the dark.  They keep me and my team organized as it relates to online marketing.

What was your primary form of communication with SEO Succor?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

SEO Succor is responsive, kind, and capable.  What I appreciate most is that they tell you like it truly is rather than try to sell or pitch you.  Their work is based in data, and they never try to overstate what impact they are having in the market.  By being so transparent, they allow me to make intelligent decisions about my business and its growth.

Are there any areas for improvement or something SEO Succor could have done differently?

Honestly, no.  SEO Succor has been totally nailing it for my business.