PixelForce

BACKGROUND

Please describe your company and position.

I am the Founder & Director of The Recipe Hub

Describe what your company does in a single sentence.

I run a subscription-based recipe and nutrition platform offering macro-friendly meals and digital tools to support sustainable fat loss and lifestyle change.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PixelForce to accomplish?

• Build and launch a scalable mobile app version of our existing subscription-based recipe platform.
• Migrate existing web users into the app while maintaining subscriptions and data integrity.
• Ensure the app was stable, intuitive to use, and ready for ongoing feature development.

SOLUTION

How did you find PixelForce?

Online Search

Why did you select PixelForce over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from PixelForce were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

PixelForce were engaged to design and develop a full mobile app version of our existing subscription-based recipe platform.

The scope included UX/UI design, custom app development for iOS and Android, user account management, subscription functionality, and integration with our existing systems.

Key deliverables included a scalable mobile app build, migration readiness for existing web users, and a stable foundation to support future feature development and ongoing improvements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in a fully functional iOS and Android app that aligned closely with our original vision and business goals.

Key outcomes included a stable, scalable mobile platform ready for user onboarding, clear migration pathways for existing subscribers, and a strong technical foundation to support future feature releases.

The app has positioned the business for continued growth and allowed us to confidently move forward with a long-term mobile-first strategy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was handled professionally throughout the build. Communication was clear and consistent, with regular updates provided across each phase of the project.

While the project involved complexity and evolving requirements, timelines were managed transparently and expectations were clearly set. The team has been responsive to feedback and works collaboratively with us to address changes and refinements as they arose.

Overall, PixelForce were organised, reliable, and supportive partners throughout the development process.

What was your primary form of communication with PixelForce?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was PixelForce’s ability to truly understand our vision and translate it into a practical, scalable product. They took the time to understand both the business and the long-term goals, not just the technical requirements.

Their collaborative approach, clear communication, and willingness to work through refinements made the process feel like a genuine partnership rather than a transactional build. That level of alignment and care was a key differentiator for us.

Are there any areas for improvement or something PixelForce could have done differently?

No major areas for improvement stood out. As with any complex build, there were moments where timelines shifted as requirements evolved, but these were handled transparently and communicated clearly.

Overall, the experience was positive and collaborative, and we felt well supported throughout the project.

BACKGROUND

Please describe your company and position.

I am the General manager of Traininpink RR DMCC

Describe what your company does in a single sentence.

We are the leading fitness app in Italy and owners of the fast growing athleisure brand Igeia 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PixelForce to accomplish?

• Develop a successful fitness app
• Build a custom-build Shopify ecommerce

SOLUTION

How did you find PixelForce?

Online Search

Why did you select PixelForce over others?

High ratings

How many teammates from PixelForce were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

  Project Overview       The Traininpink app was built as a female-focused fitness and wellness platform, combining training, nutrition, and community engagement. The development scope included discovery, UX/UI design, mobile app build (iOS/Android), backend infrastructure, subscription systems, and ongoing feature improvements.       Key Deliverables       Discovery & Design: Defined user journeys, built wireframes and prototypes, and created a brand-aligned design system with conversion-optimized onboarding and paywall flows.Mobile App Development: Delivered native iOS/Android apps with personalized onboarding, video workout library, nutrition guidance, daily/weekly plans, and push notifications.Backend & Integrations: Built a scalable backend with secure authentication, CMS for content management, analytics dashboards, and integrations with Apple/Google Pay, Stripe, and referral programs.Subscriptions & Monetization: Implemented free trials, monthly/annual plans, referral incentives, and loyalty features.Testing & Launch: Conducted multi-device QA, A/B testing, and deployed successfully on the App Store and Google Play.Post-Launch Support: Continuous maintenance, new feature rollouts (community, live classes), and optimization based on conversion, churn, and engagement data.         Results       Featured by Apple & Google in wellness categories.Scaled to 40,000+ paying subscribers within a short time.Established Traininpink as a leading women’s fitness app in Europe.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

40,000+ paying subscribers acquired within the first growth cycle
Featured by Apple and Google in wellness categories
Significant churn reduction compared to industry benchmarks through personalized retention features
High conversion rates achieved on optimized paywall and subscription flows
Scalable infrastructure supporting tens of thousands of concurrent users
Strong community engagement with above-average workout completion rates

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes

What was your primary form of communication with PixelForce?

Email or Messaging App

What did you find most impressive or unique about this company?

They're always willing to help and act as true partners, not just vendors.

Are there any areas for improvement or something PixelForce could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I’m a senior insights analyst at Crop Shop Boutique, an e-commerce company that sells activewear.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PixelForce?

We needed help building a data lake and understanding the model to meet our changing business needs.

SOLUTION

What was the scope of their involvement?

PixelForce has built our data lake and all the tables. The team has also provided assistance with understanding the model and building it to meet our changing business needs. PixelForce has ensured that the views and reports provide value and enable insights to make business decisions. The team has delivered a range of reports related to sales, customers, returns, refunds, exchanges, and forecasts.

What is the team composition?

We’ve worked with 2–5 teammates from PixelForce.

How did you come to work with PixelForce?

Someone referred PixelForce to me. We chose them over other options because they had high ratings, good value for the cost, and aligned with my company’s values.

How much have you invested with them?

The project cost is confidential.

What is the status of this engagement?

We started working with PixelForce in January 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

PixelForce has completed reports, validated data, and delivered data in usable forms for our business. The reports include various sales metrics and compare them against the forecast, which helps us see if we’re meeting our business goals. The dimensions broken down have allowed us to identify key areas of our business to focus on optimization. Overall, we’ve seen improvements in efficiency, revenue, and decision-making speed.

How did PixelForce perform from a project management standpoint?

PixelForce delivers on time. We communicate through virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

PixelForce’s expertise and intelligence are great. The team’s ability to break down the project and explain it is fantastic. I’m also impressed by their breadth and depth of knowledge.

Are there any areas they could improve?

There’s nothing PixelForce could improve on.

BACKGROUND

Introduce your business and what you do there.

I’m the Head of Brand and COO for NKO Club™ by Kendall Toole, an on-demand fitness and wellness app: cycling, strength, pilates, boxing, breathwork.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PixelForce?

We needed help designing and building the NKO Club™ app from the ground up!

SOLUTION

What was the scope of their involvement?

PixelForce has developed several of the world’s most recognizable fitness and wellness apps.
We’ve hired them not only to design and build the NKO Club™ app but also to act as the technical architects behind the entire platform — spanning iOS and Android development, backend infrastructure, and subscription ecosystems across Stripe, Apple, and Google.PixelForce has handled the end-to-end development of the NKO Club™ mobile app, from early technical planning and UX execution through launch and post-launch support. 
Their scope has included iOS and Android app development, backend architecture, subscription and payment integrations (Stripe, Apple App Store, Google Play), user authentication, content delivery infrastructure, App Store submission support, & more.

What is the team composition?

We’ve worked with +10 teammates from PixelForce.

How did you come to work with PixelForce?

We found them through an online search. We chose them because they were the most accomplished development group for fitness and wellness apps in the world.

How much have you invested with them?

Private.

What is the status of this engagement?

We started working together in April 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

PixelForce has brought both speed and precision, allowing us to launch confidently while building a foundation that can scale alongside the NKO Club brand. The app performs as well as any leading fitness and wellness app on the market, with a smooth, dependable user experience, strong load performance, and no material glitches impacting members. We’ve also received a 4.8-star rating on the App Store.

How did PixelForce perform from a project management standpoint?

PixelForce’s project management has been excellent. They’ve delivered milestones on time and been highly communicative and transparent throughout the development process. Any potential speed bumps or technical constraints have been clearly flagged early, along with thoughtful solutions, which has allowed us to make informed decisions and keep the project moving forward without surprises.

What did you find most impressive about them?

The team at PixelForce is incredibly hardworking, but more importantly, they’re genuinely great people to work with. They’re deeply passionate about the fitness and wellness industry and truly want their partners to succeed. That level of care and commitment makes the difference.

Are there any areas they could improve?

Truly, no. Our team is excited to make the trip to AUS for an on-site to build, align, and plan future developments together.

BACKGROUND

Introduce your business and what you do there.

I’m the director and CEO of Pilates Obsession, an online Pilates program.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PixelForce?

We needed to create an app for iOS and Android and a website.

SOLUTION

What was the scope of their involvement?

We’ve engaged PixelForce to develop an app for iOS and Android and a website. We already had ideas, and PixelForce has taken those ideas and turned them into a tangible product. The team has guided us to make an app that aligns with our vision. PixelForce has taken our idea from concept through to completion.

What is the team composition?

We work with two teammates from PixelForce.

How did you come to work with PixelForce?

We found PixelForce through an online search. We chose them because their company values aligned with ours.

How much have you invested with them?

The project cost is confidential.

What is the status of this engagement?

We started working with PixelForce in August 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The main outcome of the project is a working app. Our customer feedback has been fantastic for a new app, and we continue to make improvements for the members. We’re also tracking subscription numbers as a financial metric. We’re still in the early days of the project, so we’re learning a lot every day.

How did PixelForce perform from a project management standpoint?

PixelForce’s project management is very professional. The team is direct and honest.

What did you find most impressive about them?

We have a great team of people working on our project.

Are there any areas they could improve?

We’ve had a terrific experience working with PixelForce.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at EzLicence, an online marketplace that connects learner drivers with verified driving instructors. We offer a transparent and efficient platform for booking and managing driving lessons.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PixelForce?

We needed help building a marketplace platform.

SOLUTION

What was the scope of their involvement?

PixelForce has helped us build our platform. In the first phase, they created an MVP that connects learner drivers with driving instructors. The team has built the website and backend functionality. The platform includes a payment portal, learner account, driving instructor account, and onboarding feature.

Currently, PixelForce is still working on our platform, developing new features and functionality.

What is the team composition?

We’ve worked with three teammates from PixelForce.

How did you come to work with PixelForce?

We found PixelForce through a referral. We chose them because of the work and success of the business that referred them.

What is the status of this engagement?

We started working together in January 2017, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

PixelForce has deployed our platform to production, and users are accessing the system. Learners are going to the website to purchase driving lessons. We’ve seen a progressive take-up from 10 new learners per day in 2018 to now over 200 new learners buying lessons per day.

Moreover, we’ve tracked full funnel performance, booking hours per learner, match rate, search conversion, instructor coverage, instructor availability, and utilization rate of instructor time.

How did PixelForce perform from a project management standpoint?

PixelForce uses Agile methodology and offers daily communication. The team is very responsive, including offering alternative approaches. We communicate face-to-face and via Slack.

What did you find most impressive or unique about them?

PixelForce’s ability to quickly understand our product and service is impressive. The team has identified all the possible features and functionality we require. They’ve come up with ideas that enhance our offering and have been able to leverage previous projects they’ve worked on.

Are there any areas they could improve?

I can’t think of anything for PixelForce to improve.