Perpetual

BACKGROUND

Introduce your business and what you do there.

I’m a Senior Brand Marketing Manager at Thomson Reuters. We provide AI and technology for professionals, including legal, tax, audit, accounting, and compliance professionals.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Perpetual?

We needed help designing and building dynamic, interactive campaign landing pages for our two brand campaigns.

SOLUTION

What was the scope of their involvement?

Perpetual has built two campaign landing pages from scratch. We’ve provided campaign guidelines, and the team has adhered to our general brand guidelines. Initially, we had a discovery meeting where we discussed the page requirements and provided all the details. From there, Perpetual put together layout concept options and presented them to us.

We’ve continued to partner with Perpetual and our creative agency to refine the page components and ensure everything is built to spec and meets our campaign requirements. The pages are built on Webflow, and the designs are on Figma.

We’ve requested that the pages be engaging, interactive, and provide movement and motion. The pages can’t be static or flat; they need to have dynamic content. We’ve also requested that the pages be future-proofed by building the robustness of the content that will need to live on them.

What is the team composition?

We work with around five teammates from Perpetual, including Amish.

How did you come to work with Perpetual?

Perpetual was an internal recommendation from the other team that was working with them. They were already onboarded and working with another team internally, so we were able to understand the sophistication of the interactivity and dynamic components of the pages they’d already built. That was something we were looking for.

Moreover, Perpetual was very organized and presented concepts and ideas that were very clear. They helped us understand where they could take our campaign landing pages in terms of building something beyond the more static templates we typically have internally.

How much have you invested with them?

We’ve spent between $200,000–$250,000.

What is the status of this engagement?

We started working with Perpetual in June 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The goals and objectives for each page are different. For one of our campaigns, the objective is to encourage people to self-select and go to a more specific page for their profession. The page needs to bring users in, pique their interest, and help them understand all the messages we’re trying to convey. It also needs to drive users further down the funnel, and Perpetual has been successful in doing that.

For our other campaign, the primary objective is to drive engagement with content and learning about Thomson Reuters and who we are. We’ve seen good results and are happy with how users interact with the page, the number of pieces of content they look at, and the time they spend on it.

How did Perpetual perform from a project management standpoint?

Perpetual has been great at meeting deadlines and staying on budget. We communicate via Microsoft Teams, emails, and meetings.

What did you find most impressive about them?

Perpetual’s flexibility and willingness to try new things have been impressive. They push our design components and strive to ensure the pages' outcome is what we’re looking for.

Are there any areas they could improve?

I can’t think of anything for Perpetual to improve.

Do you have any advice for potential customers?

Be clear about your expectations and provide clear deadlines. Perpetual is very ambitious and does everything they can to help us meet deadlines, even when they’re tight. The team is also good at communicating trade-offs if deadlines move up and prioritizing what we can do within our timeframe.

BACKGROUND

Please describe your company and position.

I am the Producer of a mobile marketplace app company.

Describe what your company does in a single sentence.

The app that connects clients to local hair stylists who come to them for styling only (blowouts, updos, braids, waves, etc.). Operates like Uber/DoorDash: request, match, style—seamlessly. Empowers stylists with freedom to work when & where they want.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Perpetual to accomplish?

• Create the app and how it functions

SOLUTION

How did you find Perpetual?

Referral

Why did you select Perpetual over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from Perpetual were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Perpetual will research and design the user experience for our two-sided mobile marketplace. The app is intended to let clients request or schedule services at their location, while giving service providers tools to receive bookings, manage availability, track business performance, and access training. The proposal covers UX/UI research, product definition, interface design, validation, and a development handoff. It does not include building the app. 

Key deliverables include: Research findings: Stakeholder and user interview insights, survey results, a review of existing designs and feedback, and competitive analysis. 

Product definition: User personas, journey maps, user flows, a sitemap, information architecture, and prioritized requirements and recommendations. 
App designs: Low fidelity wireframes, a visual style guide and design system, and detailed interface designs for prioritized client and service provider workflows. 

Validated prototype: A clickable Figma prototype refined through stakeholder feedback and user testing. Development handoff: Inspectable Figma files, exportable assets, specifications for colors, typography, icons and spacing, plus development guidance where needed. The proposed engagement is 240 hours over six weeks, with designs delivered iteratively.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The key outcome is a validated, development ready app design that moved us from concept to a clear plan for the build. 

Success is measured by completion of the prioritized product requirements, user flows, design system, and clickable prototype for both the client and service provider experiences. The final Figma files and specifications gave the development team will define a starting point for implementation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, bi weekly meetings have been super consistent. Great communication over emails as well as on slack. 

What was your primary form of communication with Perpetual?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was how quickly Perpetual has turned our feedback into thoughtful, practical designs. 

The team listened closely to our needs, asked the right questions, and has kept the project moving on schedule. Their responsiveness made the process feel collaborative and gave us confidence that the final designs reflected what we are trying to build.

Are there any areas for improvement or something Perpetual could have done differently?

The experience was excellent overall. One small thing that could make an already smooth process even easier would be sharing a few visual examples of the materials they need from clients before kickoff. That would help clients come prepared and let the team get moving even faster.

BACKGROUND

Introduce your business and what you do there.

I’m the senior director of a global software and knowledge provider for professional services, such as legal, tax, and accounting services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Perpetual?

We needed help with web design and development.

SOLUTION

What was the scope of their involvement?

Perpetual was heavily involved in the procurement phase of the project, helping us acquire the software we needed. The team helped us migrate our website from a different hosting software and created a demo site to help us get the sign-off for Webflow. We had a scoping session, and Perpetual went through the design and feedback with some of our clients and internal stakeholders. The team used Figma for the design and Webflow for the development.

We had brand guidelines, and I had an existing site that I needed to replicate. We had a limited amount of design that could be done, but we were open to suggestions. We requested a couple of mandatory features, including incorporating our single sign-on and embedding dashboards within the site. We also requested a design and UX that helped users navigate the site and interpret the data.

What is the team composition?

We worked with 2–3 web designers, 3–4 technical teammates, and Amish and Vishal to support project and account management.

How did you come to work with Perpetual?

Webflow recommended Perpetual to us. We met the team, and they were very knowledgeable about our company.

How much have you invested with them?

We spent around $250,000.

What is the status of this engagement?

We worked with Perpetual from February to June 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We received positive feedback from our customers regarding the login experience, and we had a follow-up piece with Perpetual to look into our single sign-on. Overall, Perpetual met our expectations.

How did Perpetual perform from a project management standpoint?

We had two website builds on the same SOW, and the project I was looking after didn’t get as much attention as it needed because the other project was more demanding. 

We communicated via virtual meetings and Microsoft Teams.

What did you find most impressive about them?

Perpetual’s knowledge of Webflow, design ideas, and flexibility were impressive. The team was great to work with.

Are there any areas they could improve?

Perpetual could have improved their project management. A critical piece of the build had to be delayed until after go-live. Some of the blame for the delay is on us because our internal processes are lengthy, but the communication with us about this issue wasn't direct enough.

Do you have any advice for potential customers?

Keep track of the budget and design and development hours to ensure you’re prioritizing the right things.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of OBG Access, a consulting company that helps medical device companies with their commercial plans in terms of bringing their products and medical devices to the market.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Perpetual?

I wanted to build an online platform for my consulting clients to help them bring their medical devices to the US market.

SOLUTION

What was the scope of their involvement?

Perpetual developed and designed our platform. The discovery phase involved understanding our business and what we wanted to achieve with the online form. We gave Perpetual's team ideas about what we wanted to develop, including a data set on US hospitals to show the highest birthing facilities in the US. We wanted to map out and build a platform that companies could use to identify which facilities to target. We also wanted to build an internal pipeline management system and a resources section where I could add educational content.

Perpetual gave feedback on how feasible some of those features would be to develop and what platforms they could use to develop the software. We narrowed down the three key features we needed. Perpetual set up user interviews with people who might use the platform to gather feedback on what features would be beneficial and what users might be looking for. Based on the feedback, we narrowed down the scope of the project before they started building it.

Perpetual designed and developed the platform using Softr, a low-code platform. They worked based on the initial discovery meetings and user interviews. They brought the datasets I had put together, including the hospital-level data, into Softr. They built all the features depending on what was possible within the Softr platform.

The platform had a US hospital directory, a directory of 100 hospitals within the US market listed by birthing volume. Users could click on the hospital, and it would pull out additional information about the key clinicians within that department and some of the key metrics related to that hospital. The directory also had a Google Maps feature at the bottom, so users could map out where those hospitals were located.

The second key feature was the pipeline tracker, where users could select hospitals and bring them into this pipeline, like a CRM tool. They could track all their activities and engagements with those specific hospitals. The third feature was the US conferences section, which mapped out and put in all the details of the US conferences a user might want to consider attending.

There was also a resources section where we could upload videos, documents, and educational tools. Additionally, there was a sales and distribution database where we populated potential sales and distribution partners that some of the platform users might want to consider bringing on to the team.

What is the team composition?

I worked with two teammates from Perpetual. One was the developer who did all the implementation and built the platform. The other teammate led the whole process and managed the project.

How did you come to work with Perpetual?

We searched ChatGPT to get suggestions of potential companies to help us. We were looking for companies that could help us build the platform. I'm in the UK but spend a lot of time in New York, so we focused on companies in New York that I could work with over the summer period. I spoke to 4–5 different companies to get a sense of their experience and how much the whole process might cost.

We met with the Perpetual team and had a really good feeling about them. We thought they'd be good to work with and were very experienced, so we chose them.

How much have you invested with them?

I spent around $20,000–$25,000.

What is the status of this engagement?

I started working with them in August 2025, and the project was completed in November 2025. I plan to reach out to them for maintenance work based on the feedback I get from users.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Perpetual did a really good job building all the features we intended to build. The platform touched on all the key points for potential users. The team implemented changes and adjustments promptly and tweaked everything necessary throughout the project. Perpetual's work exceeded our expectations.

How did Perpetual perform from a project management standpoint?

Perpetual was very well organized in how they handled the project. They were very detailed in the user interviews, project timelines, and details behind the project. It was always clear to me what stage we were at.

Perpetual met deadlines and stayed on budget. We communicated via Google Meet, Slack, email, and in-person meetings. We also used Google Drive for documents.

What did you find most impressive about them?

Perpetual mapped out the project thoroughly, broke the schedule into relevant stages, and adhered to that timeline. The team took on any feedback from the users or me and implemented those changes very quickly.

They were very efficient and made all the necessary tweaks as we worked through the project. The user interviews they performed were very thorough. They documented and analyzed the data and user interviews to build the design for the features. The finished product looked very professional and well-made.

Are there any areas they could improve?

There were a couple of small things that were limitations of the Softr platform. There were certain small things we couldn’t do, but that was a limitation of the software platform rather than Perpetual.

Do you have any advice for potential customers?

Have a clear idea of what you’re trying to develop. Have a good idea of the potential users you want to interview and find 5–10 people whom the team can interview. Perpetual has an excellent, impressive interview process, and it’s a valuable exercise to get a lot of information that benefits you as the user of the platform and benefits the developers in terms of how to design it.

Perpetual is very knowledgeable and experienced in building platforms. Use their guidance to determine the best software and platform to build whatever you’re trying to build.

BACKGROUND

Introduce your business and what you do there.

I’m the senior project manager of DCF Advertising, a creative agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Perpetual?

We needed help designing and implementing a website for one of our clients.

SOLUTION

What was the scope of their involvement?

Perpetual has helped us design and implement a website for one of our clients. We’ve come to them with a well-baked idea and design, so they haven’t been involved in much research; they’ve been more of a development partner.

For the first phase of the project, we’ve worked on the design implementation and coding. We’ve used Figma to collaborate on the design, and Perpetual has figured out how to code and implement it. 

Now, we’re moving on to the second phase, which is the frontend development. Perpetual will use Angular to build the website. Although we’ve already created the wireframes and basic design, we’ve run into a few design issues regarding user interaction. Perpetual has given us a few ideas on how to solve them, so it’s been a collaborative effort.

What is the team composition?

We’ve worked with two teammates from Perpetual, including Amish. They’ve been our main points of contact.

How did you come to work with Perpetual?

We found them in a database for similar services we were looking for. We chose them because they had done work in similar spaces to ours. Moreover, they were based in New York, which was great because the website was specifically designed for the New York health market.

We reviewed their website and previous work, which appeared to align with our needs at the time. Their work looked great, and we initially met with Amish. We felt really good about partnering with them based on some of the things he said.

How much have you invested with them?

Our investment is around $50,000. 

What is the status of this engagement?

The engagement started in March 2025, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Perpetual has delivered great quality work. Our client is very happy with their work. Moreover, I’ve enjoyed working with them. They’ve been great at catching us up on what’s been going on and the new technologies.

How did Perpetual perform from a project management standpoint?

Perpetual has been very communicative and responsive. They’ve been flexible and patient with timelines, working with us and knowing that our client can be difficult at times regarding delays and approvals. They’ve exceeded our expectations. We communicate via email, phone calls, and Figma.

What did you find most impressive about them?

Perpetual has been incredibly helpful.

Are there any areas they could improve?

No, there’s nothing they can improve on. We’ve been very happy with them.

BACKGROUND

Please describe your company and position.

 I am the CEO of a business services company 

Describe what your company does in a single sentence.

We're the first real-time human sentiment platform that captures America’s mood daily and provides emotion-based data to marketers and businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Perpetual to accomplish?

• Complete UI & design for first iteration of our product
• Build out first iteration of our platform

SOLUTION

How did you find Perpetual?

Know CEO

Why did you select Perpetual over others?

• Close to my geographic location
• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Perpetual were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Design end-to-end user flow of our platform, for member and busienss users

Create logo/branding

Build first iteration frontend and backend work for the platform - website, database set up, data collection, interactive heatmap, product pages, payments, Admin portal, among other features.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivered full end-to-end user member and business flow, elaborately covering all user journeys via Figma

Delivered working platform on-time, with fully functional frontend web pages and backend database/data processing/etc.

Delivered data report & API solutions for clients, all accessible via the website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had a daily sync to check in on the project updates & deliverables. The team delivered the features on time, and always accommdated client requests or new requirements.

What was your primary form of communication with Perpetual?

Virtual Meeting

What did you find most impressive or unique about this company?

The founder & CEO, Amish, is a genuine, super nice, leader who has scaled up Perpetual in an impressive way. I believe his amicable nature with everyone has allowed him to gain new clients while retain existing ones.

The design team is also fantastic, we've used them twice now to establish our company logo, branding, and user flows.

Are there any areas for improvement or something Perpetual could have done differently?

We utilized some offshore resources, while they were very accommodating, we could improve on communcations. However, I noticed there was already an improvement in communications over the year.

BACKGROUND

Please describe your company and position.

I am the Lead Product Manager of Black Women's Health Imperative

Describe what your company does in a single sentence.

The first nonprofit organization created by black women to help protect and advance the health and wellness of black women and girls.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Perpetual to accomplish?

• Build an AI-Enabled Workplace Equity Platform

SOLUTION

How did you find Perpetual?

Referral

Why did you select Perpetual over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Perpetual were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Perpetual was engaged by FairWorx / BWHI to build AI-driven tool that de-risks corporate language, policies, procedures, and public-facing media for bias as it relates to race, ethnicity, gender, gender-identify, age, and ability. 

Application delivery will include a functioning application running on a test server with
planned pages and functionality securely accessible for testing via a web browser.
Development delivery will include source code on Github or similar version control tools.
The application will be hosted on cloud based infrastructure, and a configured
functioning application on this cloud based environment is also to be included as part of
the deliverables.
Setup and integration of selected 3rd party tools will also be conducted in the course of
this phase of the project.
Design acceptance and QA of the features will be conducted during each sprint by the
Perpetual UX/Design and QA team. Builds will be shared with the Fairworx team for User
Acceptance Testing at the end of every sprint.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Effective and timely communication

Flexiblity to change and pivots

Meeting deliverables and Time-lines as designed

Showcasing true investment in producing the best project

Challenging our notions to maximize the project

Active listening and prioritizing our needs 

Displaying Honesty at all times

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Timely and efficient communication.

 Always accessible and adaptable to changes

What was your primary form of communication with Perpetual?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They’re an extremely intelligent and motivated team with keen attention to detail. Displays true investment, prioritization and commitment to our project. They are thought leaders that bring a humanistic approach to work that can be extremely techinical and they have mastered an equal balance of both. 

Are there any areas for improvement or something Perpetual could have done differently?

They are encouraged to be more vocal with recommendations and take the lead with some adminstrative aspects of a project (e.g. size of charts, colors and diagrams, etc.)

BACKGROUND

Please describe your company and position.

 I am the Policy Program Manager of a healthcare company 

Describe what your company does in a single sentence.

Advocates for patients and physicians through advocacy, research, and education.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Perpetual to accomplish?

• Enhance user capacity and user experience of a tool

SOLUTION

How did you find Perpetual?

Referral

Why did you select Perpetual over others?

• Good value for cost
• Referred to me
• Technical knowledge

How many teammates from Perpetual were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The vendor provided design services focused on UI/UX elements for an existing educational module to enhance user engagement and user experience. Services included creative direction for layout and design for the proposed learning module and delivery of user experience design elements to enhance user engagement and user experience. Vendor performed the following services: planning, research, design, feedback, implementation, user feedback integration, and exporting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Number of users of the learning module

User-reported tool satisfaction 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

From meeting introduction through the delivery of a propotype, the Perpetual team ensured all items were shared on time, and the team is extremely adaptable to changing company timelines. It has been great to work with an understanding and professional team.

What was your primary form of communication with Perpetual?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

This group is a proven expert in this growing field and is ready for the increasing demand to improve virtual user experience. This group is a great partner for any company that is seeking to improve their online learning opportunities.

Are there any areas for improvement or something Perpetual could have done differently?

The team has been adaptable to our changing timeline and organizational changes. No improvements can be suggested at this time.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a stealth startup. We’re a software company building AI software to help tackle loneliness in the world.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Perpetual?

We needed help with design explorations and prototypes.

SOLUTION

What was the scope of their involvement?

Perpetual helped me set up a Notion workspace where we collaborated with the team. I provided them with the requirements, and they clarified the specifications for the product experience I was seeking and the hypothesis I had. The team did early wireframing and three different kinds of explorations to zoom in on what might resonate with the product I was trying to build.

After that, I took their feedback and explorations. Perpetual helped me find the right users and set up the usability study. I ran the user research study myself. I recruited my target customers and spoke to the users myself, but Perpetual guided me on the user research study itself. Based on the feedback, they gave me designs. I used those designs to do my user research study and take the product forward.

What is the team composition?

We worked with a project manager, a senior designer, and a researcher.

How did you come to work with Perpetual?

I was searching for freelancers online, but many of them turned out to be of low quality and unreliable. I interviewed several design and service providers. A friend who had worked with Perpetual before referred them to me. Perpetual’s team was very responsive in my first introductory call. The way they presented their work at the beginning of the call made me feel like they would understand the kind of product I was looking for. The people there seemed pretty talented.

How much have you invested with them?

We spent $7,000.

What is the status of this engagement?

We worked together from August–October 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Perpetual helped me save a lot of money and time overall. The designs they provided helped me validate the thesis. We understood how difficult it would be to get the desired option. The designs also helped me get the right conversations going with a few VCs, which was directionally very important for me. Perpetual helped me pivot in the right direction for the product. I haven’t launched yet, but the team worked efficiently and quickly.

How did Perpetual perform from a project management standpoint?

Perpetual delivered on time and within budget. They identified opportunities to reduce the cost. We used Slack, Notion, and Figma for collaboration and communication.

What did you find most impressive about them?

Perpetual was very good at balancing professionalism and collaboration in a friendly atmosphere. They were also responsive, and their communication was crisp and clear. I also appreciated how hands-on their CEO was.

Are there any areas they could improve?

I wish I had more money to access more services at a lower cost. I understand the cost overall, but it was worth it. I also wish they were in my time zone. They discussed assigning me a local teammate, but that was also mitigated.

Do you have any advice for potential customers?

Be responsive to them. Perpetual is proactive and will engage with you and adapt to your tools. When they had questions or calls for me to engage, I was slow to respond. Engaging with them in a timely manner would make you more successful.