Perpetual

BACKGROUND

Introduce your business and what you do there.

I’m the founder of OBG Access, a consulting company that helps medical device companies with their commercial plans in terms of bringing their products and medical devices to the market.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Perpetual?

I wanted to build an online platform for my consulting clients to help them bring their medical devices to the US market.

SOLUTION

What was the scope of their involvement?

Perpetual developed and designed our platform. The discovery phase involved understanding our business and what we wanted to achieve with the online form. We gave Perpetual's team ideas about what we wanted to develop, including a data set on US hospitals to show the highest birthing facilities in the US. We wanted to map out and build a platform that companies could use to identify which facilities to target. We also wanted to build an internal pipeline management system and a resources section where I could add educational content.

Perpetual gave feedback on how feasible some of those features would be to develop and what platforms they could use to develop the software. We narrowed down the three key features we needed. Perpetual set up user interviews with people who might use the platform to gather feedback on what features would be beneficial and what users might be looking for. Based on the feedback, we narrowed down the scope of the project before they started building it.

Perpetual designed and developed the platform using Softr, a low-code platform. They worked based on the initial discovery meetings and user interviews. They brought the datasets I had put together, including the hospital-level data, into Softr. They built all the features depending on what was possible within the Softr platform.

The platform had a US hospital directory, a directory of 100 hospitals within the US market listed by birthing volume. Users could click on the hospital, and it would pull out additional information about the key clinicians within that department and some of the key metrics related to that hospital. The directory also had a Google Maps feature at the bottom, so users could map out where those hospitals were located.

The second key feature was the pipeline tracker, where users could select hospitals and bring them into this pipeline, like a CRM tool. They could track all their activities and engagements with those specific hospitals. The third feature was the US conferences section, which mapped out and put in all the details of the US conferences a user might want to consider attending.

There was also a resources section where we could upload videos, documents, and educational tools. Additionally, there was a sales and distribution database where we populated potential sales and distribution partners that some of the platform users might want to consider bringing on to the team.

What is the team composition?

I worked with two teammates from Perpetual. One was the developer who did all the implementation and built the platform. The other teammate led the whole process and managed the project.

How did you come to work with Perpetual?

We searched ChatGPT to get suggestions of potential companies to help us. We were looking for companies that could help us build the platform. I'm in the UK but spend a lot of time in New York, so we focused on companies in New York that I could work with over the summer period. I spoke to 4–5 different companies to get a sense of their experience and how much the whole process might cost.

We met with the Perpetual team and had a really good feeling about them. We thought they'd be good to work with and were very experienced, so we chose them.

How much have you invested with them?

I spent around $20,000–$25,000.

What is the status of this engagement?

I started working with them in August 2025, and the project was completed in November 2025. I plan to reach out to them for maintenance work based on the feedback I get from users.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Perpetual did a really good job building all the features we intended to build. The platform touched on all the key points for potential users. The team implemented changes and adjustments promptly and tweaked everything necessary throughout the project. Perpetual's work exceeded our expectations.

How did Perpetual perform from a project management standpoint?

Perpetual was very well organized in how they handled the project. They were very detailed in the user interviews, project timelines, and details behind the project. It was always clear to me what stage we were at.

Perpetual met deadlines and stayed on budget. We communicated via Google Meet, Slack, email, and in-person meetings. We also used Google Drive for documents.

What did you find most impressive about them?

Perpetual mapped out the project thoroughly, broke the schedule into relevant stages, and adhered to that timeline. The team took on any feedback from the users or me and implemented those changes very quickly.

They were very efficient and made all the necessary tweaks as we worked through the project. The user interviews they performed were very thorough. They documented and analyzed the data and user interviews to build the design for the features. The finished product looked very professional and well-made.

Are there any areas they could improve?

There were a couple of small things that were limitations of the Softr platform. There were certain small things we couldn’t do, but that was a limitation of the software platform rather than Perpetual.

Do you have any advice for potential customers?

Have a clear idea of what you’re trying to develop. Have a good idea of the potential users you want to interview and find 5–10 people whom the team can interview. Perpetual has an excellent, impressive interview process, and it’s a valuable exercise to get a lot of information that benefits you as the user of the platform and benefits the developers in terms of how to design it.

Perpetual is very knowledgeable and experienced in building platforms. Use their guidance to determine the best software and platform to build whatever you’re trying to build.

BACKGROUND

Introduce your business and what you do there.

I’m the senior project manager of DCF Advertising, a creative agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Perpetual?

We needed help designing and implementing a website for one of our clients.

SOLUTION

What was the scope of their involvement?

Perpetual has helped us design and implement a website for one of our clients. We’ve come to them with a well-baked idea and design, so they haven’t been involved in much research; they’ve been more of a development partner.

For the first phase of the project, we’ve worked on the design implementation and coding. We’ve used Figma to collaborate on the design, and Perpetual has figured out how to code and implement it. 

Now, we’re moving on to the second phase, which is the frontend development. Perpetual will use Angular to build the website. Although we’ve already created the wireframes and basic design, we’ve run into a few design issues regarding user interaction. Perpetual has given us a few ideas on how to solve them, so it’s been a collaborative effort.

What is the team composition?

We’ve worked with two teammates from Perpetual, including Amish. They’ve been our main points of contact.

How did you come to work with Perpetual?

We found them in a database for similar services we were looking for. We chose them because they had done work in similar spaces to ours. Moreover, they were based in New York, which was great because the website was specifically designed for the New York health market.

We reviewed their website and previous work, which appeared to align with our needs at the time. Their work looked great, and we initially met with Amish. We felt really good about partnering with them based on some of the things he said.

How much have you invested with them?

Our investment is around $50,000. 

What is the status of this engagement?

The engagement started in March 2025, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Perpetual has delivered great quality work. Our client is very happy with their work. Moreover, I’ve enjoyed working with them. They’ve been great at catching us up on what’s been going on and the new technologies.

How did Perpetual perform from a project management standpoint?

Perpetual has been very communicative and responsive. They’ve been flexible and patient with timelines, working with us and knowing that our client can be difficult at times regarding delays and approvals. They’ve exceeded our expectations. We communicate via email, phone calls, and Figma.

What did you find most impressive about them?

Perpetual has been incredibly helpful.

Are there any areas they could improve?

No, there’s nothing they can improve on. We’ve been very happy with them.

BACKGROUND

Please describe your company and position.

 I am the CEO of a business services company 

Describe what your company does in a single sentence.

We're the first real-time human sentiment platform that captures America’s mood daily and provides emotion-based data to marketers and businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Perpetual to accomplish?

• Complete UI & design for first iteration of our product
• Build out first iteration of our platform

SOLUTION

How did you find Perpetual?

Know CEO

Why did you select Perpetual over others?

• Close to my geographic location
• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Perpetual were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Design end-to-end user flow of our platform, for member and busienss users

Create logo/branding

Build first iteration frontend and backend work for the platform - website, database set up, data collection, interactive heatmap, product pages, payments, Admin portal, among other features.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivered full end-to-end user member and business flow, elaborately covering all user journeys via Figma

Delivered working platform on-time, with fully functional frontend web pages and backend database/data processing/etc.

Delivered data report & API solutions for clients, all accessible via the website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had a daily sync to check in on the project updates & deliverables. The team delivered the features on time, and always accommdated client requests or new requirements.

What was your primary form of communication with Perpetual?

Virtual Meeting

What did you find most impressive or unique about this company?

The founder & CEO, Amish, is a genuine, super nice, leader who has scaled up Perpetual in an impressive way. I believe his amicable nature with everyone has allowed him to gain new clients while retain existing ones.

The design team is also fantastic, we've used them twice now to establish our company logo, branding, and user flows.

Are there any areas for improvement or something Perpetual could have done differently?

We utilized some offshore resources, while they were very accommodating, we could improve on communcations. However, I noticed there was already an improvement in communications over the year.

BACKGROUND

Please describe your company and position.

I am the Lead Product Manager of Black Women's Health Imperative

Describe what your company does in a single sentence.

The first nonprofit organization created by black women to help protect and advance the health and wellness of black women and girls.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Perpetual to accomplish?

• Build an AI-Enabled Workplace Equity Platform

SOLUTION

How did you find Perpetual?

Referral

Why did you select Perpetual over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Perpetual were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Perpetual was engaged by FairWorx / BWHI to build AI-driven tool that de-risks corporate language, policies, procedures, and public-facing media for bias as it relates to race, ethnicity, gender, gender-identify, age, and ability. 

Application delivery will include a functioning application running on a test server with
planned pages and functionality securely accessible for testing via a web browser.
Development delivery will include source code on Github or similar version control tools.
The application will be hosted on cloud based infrastructure, and a configured
functioning application on this cloud based environment is also to be included as part of
the deliverables.
Setup and integration of selected 3rd party tools will also be conducted in the course of
this phase of the project.
Design acceptance and QA of the features will be conducted during each sprint by the
Perpetual UX/Design and QA team. Builds will be shared with the Fairworx team for User
Acceptance Testing at the end of every sprint.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Effective and timely communication

Flexiblity to change and pivots

Meeting deliverables and Time-lines as designed

Showcasing true investment in producing the best project

Challenging our notions to maximize the project

Active listening and prioritizing our needs 

Displaying Honesty at all times

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Timely and efficient communication.

 Always accessible and adaptable to changes

What was your primary form of communication with Perpetual?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They’re an extremely intelligent and motivated team with keen attention to detail. Displays true investment, prioritization and commitment to our project. They are thought leaders that bring a humanistic approach to work that can be extremely techinical and they have mastered an equal balance of both. 

Are there any areas for improvement or something Perpetual could have done differently?

They are encouraged to be more vocal with recommendations and take the lead with some adminstrative aspects of a project (e.g. size of charts, colors and diagrams, etc.)

BACKGROUND

Please describe your company and position.

 I am the Policy Program Manager of a healthcare company 

Describe what your company does in a single sentence.

Advocates for patients and physicians through advocacy, research, and education.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Perpetual to accomplish?

• Enhance user capacity and user experience of a tool

SOLUTION

How did you find Perpetual?

Referral

Why did you select Perpetual over others?

• Good value for cost
• Referred to me
• Technical knowledge

How many teammates from Perpetual were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The vendor provided design services focused on UI/UX elements for an existing educational module to enhance user engagement and user experience. Services included creative direction for layout and design for the proposed learning module and delivery of user experience design elements to enhance user engagement and user experience. Vendor performed the following services: planning, research, design, feedback, implementation, user feedback integration, and exporting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Number of users of the learning module

User-reported tool satisfaction 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

From meeting introduction through the delivery of a propotype, the Perpetual team ensured all items were shared on time, and the team is extremely adaptable to changing company timelines. It has been great to work with an understanding and professional team.

What was your primary form of communication with Perpetual?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

This group is a proven expert in this growing field and is ready for the increasing demand to improve virtual user experience. This group is a great partner for any company that is seeking to improve their online learning opportunities.

Are there any areas for improvement or something Perpetual could have done differently?

The team has been adaptable to our changing timeline and organizational changes. No improvements can be suggested at this time.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a stealth startup. We’re a software company building AI software to help tackle loneliness in the world.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Perpetual?

We needed help with design explorations and prototypes.

SOLUTION

What was the scope of their involvement?

Perpetual helped me set up a Notion workspace where we collaborated with the team. I provided them with the requirements, and they clarified the specifications for the product experience I was seeking and the hypothesis I had. The team did early wireframing and three different kinds of explorations to zoom in on what might resonate with the product I was trying to build.

After that, I took their feedback and explorations. Perpetual helped me find the right users and set up the usability study. I ran the user research study myself. I recruited my target customers and spoke to the users myself, but Perpetual guided me on the user research study itself. Based on the feedback, they gave me designs. I used those designs to do my user research study and take the product forward.

What is the team composition?

We worked with a project manager, a senior designer, and a researcher.

How did you come to work with Perpetual?

I was searching for freelancers online, but many of them turned out to be of low quality and unreliable. I interviewed several design and service providers. A friend who had worked with Perpetual before referred them to me. Perpetual’s team was very responsive in my first introductory call. The way they presented their work at the beginning of the call made me feel like they would understand the kind of product I was looking for. The people there seemed pretty talented.

How much have you invested with them?

We spent $7,000.

What is the status of this engagement?

We worked together from August–October 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Perpetual helped me save a lot of money and time overall. The designs they provided helped me validate the thesis. We understood how difficult it would be to get the desired option. The designs also helped me get the right conversations going with a few VCs, which was directionally very important for me. Perpetual helped me pivot in the right direction for the product. I haven’t launched yet, but the team worked efficiently and quickly.

How did Perpetual perform from a project management standpoint?

Perpetual delivered on time and within budget. They identified opportunities to reduce the cost. We used Slack, Notion, and Figma for collaboration and communication.

What did you find most impressive about them?

Perpetual was very good at balancing professionalism and collaboration in a friendly atmosphere. They were also responsive, and their communication was crisp and clear. I also appreciated how hands-on their CEO was.

Are there any areas they could improve?

I wish I had more money to access more services at a lower cost. I understand the cost overall, but it was worth it. I also wish they were in my time zone. They discussed assigning me a local teammate, but that was also mitigated.

Do you have any advice for potential customers?

Be responsive to them. Perpetual is proactive and will engage with you and adapt to your tools. When they had questions or calls for me to engage, I was slow to respond. Engaging with them in a timely manner would make you more successful.

BACKGROUND

Introduce your business and what you do there.

I’m a founding team member of an online marketplace. I focus on the data and engineering aspects of the business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Perpetual?

We needed help with website design and development. Our goal was to have an online presence and a member-facing portal. We had nothing, and we needed a partner to help us build the V0 of our member-facing marketplace application.

We had worked with a design firm before, and they did some initial things. However, the work wasn’t in the direction we wanted to go, which prompted the need to use a different company.

SOLUTION

What was the scope of their involvement?

Perpetual has helped us with ideas and brainstorming. For instance, we’ve spent an entire day with the team discussing our business and conducting user interviews to improve our website design. 

We initially provided Perpetual with background on our company and our thoughts. Once we gave the team some background and initial designs, they built a quick proof of the overall design in Figma and worked with us to provide feedback. Perpetual has also done research around best practices from a design and app perspective. The team has been able to stand-up an MVP of the same app in a low-code tool so that we can get the feel for it.

We’ve built the V0 of the app, and there has been a significant change in how we want our member-facing product to be. We’ve quickly gone from the V0 to re-architecting the V1 with Perpetual. Additionally, the team has helped with user interviews and user testing. Perpetual has found some users online and walked them through the app. We’ve found some confusing parts, and that has made us redesign the V1.

Our current stack is Xano in the backend, and WeWeb is our frontend. We’ve started with Xano, Webflow, and a product called Wiz. After working with those tools and topping out their capabilities, the team helped us determine that we need to change our stack to Xano and WeWeb. 

What is the team composition?

Initially, the team was a bit heavier because we were going from zero to one. We’ve worked with an engineer-design hybrid role, which has been useful. We’ve also worked with two design teammates. The total FTEs have been around two, but we’ve split that time between some designers and the hybrid engineer-designer.

How did you come to work with Perpetual?

We found them through a Google search that led us to Clutch. We interviewed two other companies, and Perpetual felt the most pragmatic and well-thought-out. The team didn’t gloss over details and had a clear plan in mind. They were also the quickest to provide value and were based in New York, where we planned to have our headquarters.

How much have you invested with them?

We’ve spent between $200,000–$500,000.

What is the status of this engagement?

We started working together in July 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We didn’t have a member-facing portal before. We’ve gone from zero to having many more eligible members working with our website. The quality of their work meets our expectations. 

Perpetual has helped us with the technical aspects of website design and development, and they've been helpful thought partners.

How did Perpetual perform from a project management standpoint?

They deliver the work on time and on budget. We collaborate and manage our work using a combination of Slack, Figma, and Notion. We also use Google Meet a couple of times a week.

The workflow is that we build out a knowledge base and backlog in Notion. Those things get prioritized and built in Figma, where we have back-and-forth on some of the designs. Those things slowly get built out and moved to development and production as we prioritize our major features.

What did you find most impressive about them?

Their ability to have many high-functioning people who can do it all has been impressive. As the complexity of our project has grown, Perpetual has had more opportunities to bring on people who can help with that complexity. The team has the right people in the right spots and has shifted around.

If we need more design help, Perpetual can easily bring on a senior designer. If we need more engineering help, they can bring a senior engineer.

Are there any areas they could improve?

As our offering has matured, we’ve gone from having an MVP with some rough edges to iterating. The ability to take us from a V4 to a V5 has stretched their capabilities more. We’ve had to look elsewhere for very senior design help.

Do you have any advice for potential customers?

Treat them like a partner and be very clear about what you need. Perpetual has the right people in place to help you out; you just need to be clear about what you need and view it as a partnership.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a quantitative finance company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Perpetual?

We hired Perpetual for branding and website design and development.

SOLUTION

What was the scope of their involvement?

Perpetual provided branding, website design, and development services.
We had introductory discussions with the managing partner to understand our vision and what services Perpetual could offer. We then had a kickoff call with a designer and copywriter. We had a couple of additional calls about our brand image and vision for the website. They came back and presented a couple of different directions that we fine-tuned and adapted throughout the process. After a couple of iterations, we got to a design we were excited about. They helped us execute the website and edit our copy to ensure it aligned with our brand and vision. We used Figma during the discovery phase, Adobe for deliverables, Webflow for implementation, and Greenhouse for additional features we wanted to integrate.

What is the team composition?

We mainly worked with four people, including the managing partner, who was the overall architect of the project. We had one main designer, one copywriting advisor, and an implementation specialist.

How did you come to work with Perpetual?

I reached out to the managing partner at Perpetual because we were looking for branding and website services. He walked me through the scope of their services and provided me introductory guidance on how they could implement our vision. I liked their professionalism and creativity. They assessed things like budget and timeline. They gave us a quote and proposal that was comprehensive, on brand, and exceeded our expectations with respect to process. The team structure they proposed seemed efficient and personalized.

How much have you invested with them?

We spent between $14,000–$16,000.

What is the status of this engagement?

We worked together from August–November 2024. The main project was completed, but we keep them in mind for additional website revamping and other UI/UX design work.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were most excited about the efficiency gains from the project. We saw an increase of around 40%–50% in applications. Recruiting and checking applicant software used to take weeks. It now only requires a couple of days because of how streamlined it is. We are happy with the professional design Perpetual delivered, which we can use in our everyday business operations.

How did Perpetual perform from a project management standpoint?

Perpetual utilized an agile project management process. We communicated using Slack and email. We had a standing meeting and check-ins whenever needed. They responded whenever we needed them. During the process, a lot of changes and tweaks came up. They were patient with us when we changed our minds on design elements. They were always upfront about how changes would affect the timeline and scope, so we could make decisions on how to proceed.

What did you find most impressive about them?

Their creativity. They were great at taking our feedback and changes and running with them. They provided us a path to implement our vision and let us know how certain options would affect project parameters.

Are there any areas they could improve?

We generally had a good process with them. We asked for some custom elements, which took some time and research, but Perpetual helped us get up to speed.

Do you have any advice for potential customers?

Perpetual is a wonderful company to work with because they’ll be your partner in making your vision come alive. It helps to know your vision and be concrete about what you want and don’t want.

BACKGROUND

Introduce your business and what you do there.

I’m a professor, principal investigator, and project director of various grants at a state university.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Perpetual?

We received a grant to build a mobile app focused on workforce development. 

SOLUTION

What was the scope of their involvement?

Perpetual has built our mobile app, researched the market, and designed the app’s UX. Currently, they provide support for the app, which is available on Google Play and iTunes. The app allows students to search for jobs and internships. They can also access articles, videos, and podcasts focused on workforce development and agriculture. 

What is the team composition?

We’ve met with 10–12 teammates from Perpetual, including the person in charge of getting the account off the ground, product designers, and developers.

How did you come to work with Perpetual?

We found Perpetual through Google, and the team came highly recommended.

What is the status of this engagement?

We started working with Perpetual in January 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

So far, we have around 200 app users, and Perpetual’s work has exceeded our expectations. 

How did Perpetual perform from a project management standpoint?

Perpetual delivers on time and within budget. We’ve had some communication misunderstandings, but the team has done good work. We share files using Figma and Google Docs. We also have weekly Zoom meetings and communicate via email. Perpetual has helped us with app store problems and fixed bugs immediately.

What did you find most impressive about them?

Perpetual’s biggest strength is making a plan and getting it done.

Are there any areas they could improve?

No, there aren’t any. Perpetual’s a great group to work with. 

Do you have any advice for potential customers?

Stay in constant communication with Perpetual.