# Pathos Ethos Pathos Ethos Reviews (4), Pricing, Services & Verified Ratings - 5.0 out of 5 average review rating - 0 connections joined Pathos Ethos's Network [Visit Website](http://pathosethos.com) [Get a Custom Proposal](https://clutch.co/profile/pathos-ethos) **Pathos Ethos: A Product Strategy Studio** WE TAKE **INNOVATIVE ORGANIZATIONS** FROM **IDEA** TO **MARKET** WITH **EXPERT GUIDANCE** EVERY STEP OF THE WAY. ## Company Information - Minimum project size: $10,000+ - Hourly rate: $200 - $300 - Number of employees: 10 - 49 - 1 Locations: - Durham, NC (Headquarters) - Founded in 2009 ## Services, Focus Areas, Industries, and Clients ### Service Lines - 25% Digital Strategy - 20% Custom Software Development - 20% Product Design - 15% Web Development - 10% Branding - 10% Business Consulting ### Focus Areas - Product Design Focus: - 100% Prototype Design - Business Consulting Focus: - 100% Strategy Development Consulting - CMS Focus: - 67% WordPress CMS - 33% Adobe Experience Manager CMS - Frameworks and CMS: - 55% Ruby on Rails - 18% NodeJS - 9% React - 9% React Native - 9% Spring MVC - Application Platforms: - 50% Force - 25% Amazon Application Development Framework - 25% Heroku - Mobile Platforms: - 50% iPad iOS App Development - 50% iPhone iOS App Development - Branding Focus: - 25% Brand messaging - 25% Brand strategy - 25% Corporate identity - 25% Product branding - Programming & Scripting: - 10% AJAX - 10% Ember.js - 10% Java - 10% JavaScript - 10% Kotlin - 10% PHP - 10% Python - 10% Ruby - 10% SQL - 10% Swift ### Industries - 5% Retail - 5% Arts, entertainment & music - 20% Business services - 15% Consumer products & services - 20% Medical - 15% Information technology - 5% Media - 15% Non-profit ### Clients - 5% Small Business (<$10M) - 60% Midmarket ($10M - $1B) - 35% Enterprise (>$1B) ## Pricing Snapshot Average rating for cost based on this provider's reviews: 4.8 out of 5 **What Clients Have Said** *(This summary is based on verified Clutch reviews.)*: Pathos Ethos offers competitive pricing, with project costs ranging from $10,000 to over $200,000. Clients appreciate the value for cost, citing excellent service and impactful results. Their commitment to education and collaboration enhances perceived value, making them a strong choice for diverse project needs. **Most Common Project Size**: $10,000 to $49,000 based on 3 reviews *(Pricing information for this provider is based on reviews where the project size was available.)* ### Pricing by Service - Custom Software Development: $10,000 to $49,000 based on 2 reviews - Branding: $200,000 to $999,999 based on 1 review - Web Design: $10,000 to $49,000 based on 1 review - Mobile App Development: Confidential based on 1 review ## Reviews Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews) ### Pathos Ethos Review Insights Overall Review Rating: 5.0 - Quality: 4.8 - Schedule: 4.6 - Cost: 4.8 - Willing to Refer: 5.0 ### Top Mentions - Great team (2 mentions) - Proactive (2 mentions) - Customized support (1 mentions) - Easy to work with (1 mentions) - Flexible (1 mentions) - Great project management (1 mentions) - High-quality work (1 mentions) - Personable (1 mentions) - Receptive (1 mentions) - Team players (1 mentions) - Understands their clients' needs (1 mentions) ### Review Highlights **Strong Branding and Web Development** Clients appreciated Pathos Ethos’s ability to design and develop custom websites and create brand identities from scratch, taking their business to a professional level. Positive client feedback underscores their impact. **Challenges with Communication** One client suggested that Pathos Ethos could improve their communication, indicating a minor area for potential enhancement in their otherwise strong service delivery. **Commitment to Client Education** Pathos Ethos stands out for educating clients on technical and strategic decisions, empowering them to make informed choices and optimize resource allocation. **Effective Long-Term Strategy Development** Clients value Pathos Ethos’s ability to develop comprehensive long-term strategies that provide clear blueprints for stakeholders and enhance organizational direction. **Growth-Related Issues** Some clients noted that any issues faced were related to the natural growth process, which Pathos Ethos managed well through constant dialogue and adjustments. **High-Quality Team** Clients consistently highlight the quality and knowledge of Pathos Ethos’s team, noting their ability to deliver on both technical and people aspects, which fosters strong partnerships. **Positive Impact on Client Projects** Pathos Ethos’s work has led to significant positive outcomes, such as improved client feedback, a professional business image, and successful product launches. **Proactive and Assertive Approach** Pathos Ethos takes proactive steps to ensure project progress, combining assertiveness with flexibility, which is especially valuable for clients with busy schedules. **Excellent Project Management** Pathos Ethos is praised for thorough and fluid project management, with regular updates and effective communication through various channels, ensuring projects stay on track. **Focus on Reducing Technical Debt** Clients appreciate Pathos Ethos's efforts to minimize technical debt, ensuring that developed software remains sustainable and resource-efficient over time. ### Pathos Ethos Reviews #### Website Design & Development for Training Services Co **The Project** - Services: Custom Software Development - Project size: $10,000 to $49,999 - Project length: Aug. 2018 - Ongoing **Project Summary**: A training services company hired Pathos Ethos to provide web design and development. Their efforts also include creating a brand identity and logo from scratch based on the client's needs. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Founder, BetterOn - Industry: Media - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Aug 3, 2021 **Feedback Summary**: The client receives great feedback from their customers and states that there's a before and after of Pathos Ethos' work. They lead thorough and fluid project management to keep everyone updated on the work. The client praised the quality and knowledge of the team involved in the project. ""They were able to sort and simplify our line of work and take it to a professional level."" **BACKGROUND** Introduce your business and what you do there. I’m the CEO and founder of a training services company that helps people improve their executive and authentic presence. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Pathos Ethos? We wanted to solve our branding and marketing problems through a new website. **SOLUTION** What was the scope of their involvement? Pathos Ethos designed and developed a new website on WordPress for my business and created an entire brand identity and logo from scratch. We went through a research and discovery process, which included interviews, meetings, and brainstorming sessions. What is the team composition? I’ve worked with around four people, including a head designer, CEO, COO, and assistants. How did you come to work with Pathos Ethos? They were part of our same co-working space community. We chose them because they’re locally-based and seemed to understand the vision of my business. How much have you invested with them? We’ve spent around $10,000 with them so far. What is the status of this engagement? We started working together in August 2018, and the engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We receive positive feedback from our clients and people in general, saying that our business has a before and after thanks to Pathos Ethos’ work. They were able to sort and simplify our line of work and take it to a professional level — people are blown away. How did Pathos Ethos perform from a project management standpoint? They’re great; we have weekly updates, and the process has been thorough and fluid. In terms of communication, we do in-person meetings and emails. What did you find most impressive about them? The quality of their team is the best part of working with them. Are there any areas they could improve? They could improve their communication. Any advice for potential customers? Be as open as possible with the engagement. --- #### Software Dev & Branding for Startup-Focused Platform **The Project** - Services: Branding, Custom Software Development - Project size: $200,000 to $999,999 - Project length: Jan. 2018 - Mar. 2020 **Project Summary**: Pathos Ethos built a platform that helped connect job seekers with the local startup community in an equitable way. They later adapted that platform to connect entrepreneurs and also updated the branding. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Former General Manager, American Underground - Industry: Real estate - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Jun 17, 2021 **Feedback Summary**: Besides the software quality, one of the biggest benefits of working with Pathos Ethos was their commitment to educating the internal team. This empowered the staff to think through critical decisions and allocate resources smartly. They also focused on reducing resource waste and technical debt. "“The more you can see them as an extension of your team, the more value you’ll get.” " **BACKGROUND** Introduce your business and what you do there. I was the general manager of American Underground, which was a Google for Startups tech hub that focused on workspaces. We strove to connect entrepreneurs to the resources that they needed to grow their companies. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Pathos Ethos? Pathos Ethos worked with me across a couple of phases in different companies, providing software development and branding services. **SOLUTION** What was the scope of their involvement?  I first worked with Pathos Ethos while at a sister company called Big Top that was about connecting talent in the region to make it easier for people to find jobs across the startup community. Our platform gave centralized access to job seekers and startups. Pathos Ethos’ team helped us build out part of the software in addition to evolving the brand that we’d acquired. The new image needed to represent what the company was while also demonstrating how we were moving into a new season. When I moved into my role at American Underground, it was about rebranding the company to be more relevant. We were about 10 years old at that point and wanted to show how far we’d come.  Pathos Ethos led many design sessions to really articulate our vision and how we wanted the brand to feel. Besides doing the logos and graphics, they helped centralize all of our marketing strategies, creating a marketing and brand narrative guide for future designers. They even led trainings to help my team understand our sales funnel. In a way, we were also taking the tech that we’d built with Big Top and folding it into the new American Underground platform. We spent a good bit of time on wireframing, especially with the bigger technical components. They thought through how we could design the platform in a way where it could evolve over time. What is the team composition?  I worked with Isaac (CEO & Co-Founder), Sam (COO & Co-Founder), and Alex (Creative Director). Mckayla (Former Project Manager) was also in touch with me on a daily basis. Behind the scenes, there were a few developers who would get involved. How did you come to work with Pathos Ethos? The editor of our subsidiary in the media space had found them. They were auditing Pathos Ethos’ team to make sure that the work we were getting was good. When I starting running everything, I had to decide whether or not I wanted to keep working with them. The main reason I kept them was their commitment to educating our decision-makers on the different factors that can come into play. As a result, I felt empowered and confident as to how I was choosing to spend resources because they helped me understand how things would work behind the scenes. That was a success in and of itself because, without that technical knowledge, we would just be guessing. Another reason was that they were committed to thinking about diversity, equity, and inclusion. That was a top priority for us because we wanted to build the most equitable platform possible. I appreciated that I didn’t have to convince them of that because they were already leading from that standpoint. How much have you invested with them? We spent over $200,000 with them. What is the status of this engagement? For this role, I’d worked with them from 2018–2020. Even though I’ve left my organization, I still work with them on other projects. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Pathos Ethos made sure that we could use what we’d invested in. They were really good at thinking about how to build software while minimizing the possibility of technical debt. And, as I mentioned before, they were committed to building an equitable platform while making sure we weren’t wasting our time nor money.  I believe we ended up with the most holistic product that we could’ve gotten as a result. The fact that we could take what was built for one type of company, merge it into a new platform, and then continue to use it as a revenue stream was a huge benefit. How did Pathos Ethos perform from a project management standpoint? I really saw Pathos Ethos as an extension of our team — they didn’t feel like a distant consultant to me. They were growing while we were growing, and we were both mutually figuring things out. There was just a constant dialogue around how to improve so that, if something wasn’t working, we could make a quick shift to resolve it. Our wins were theirs and vice versa.  What did you find most impressive about them? There was something about their ability to deliver both on the technical side with the product and the people side that was really unique. I could go on and on, but their character stood out. They joined us for team events at times, and I now consider them my friends in a way.  Are there any areas they could improve? Any areas that needed to improve were just growth problems, which you can’t avoid when you’re growing fast. However, because they talked everything through with us, it almost made those instances not a problem. Do you have any advice for potential customers? The more you can see them as an extension of your team, the more value you’ll get. You need to be clear about the outcomes that you’re looking for so that they can help guide where resources are going.  The education piece is a really big one. There were times when I wasn’t sure how to make a decision, and they helped me think through the process. If you aren’t valuing or utilizing what they bring to the table from an education standpoint, then they’re not going to get the full extent of what Pathos Ethos can bring. Finally, you should be transparent about if you want to see something different. They’re so easy to work with, but if you don’t ask for what you need, you’re not going to get it.  --- #### Mobile App Dev for Christian Leadership Summit **The Project** - Services: Mobile App Development - Project size: Confidential - Project length: Apr. - July 2015 **Project Summary**: Pathos Ethos developed a mobile app for a large event for both iOS and Android, including a CMS that allowed for push notifications, the ability to run polls in real time, and live content management. **Review Rating**: 5.0 - Quality: 4.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Executive Director of Digital Marketing, Willow Creek Association - Industry: Other industries - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 1, 2018 **Feedback Summary**: Around 25,000-30,000 users downloaded the app, which received over a 4-star rating in both Apple and Android app stores. Pathos Ethos' project management is second to none, providing customized, responsive customer service and attention to timelines throughout projects. "“They provided optimal customer service ... they were a true partner throughout the project." " **BACKGROUND** Introduce your business and what you do there. I was the former Executive Director of Digital Marketing at Willow Creek Association, which leads an annual Christian leadership summit. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Pathos Ethos? We wanted to create a mobile app for our Global Leadership Summit that has an attendance of about 400,000 people from around the world each year. We wanted the app to improve attendee engagement and serve as a digital brochure. **SOLUTION** What was the scope of their involvement? Pathos Ethos developed a mobile app from scratch for both iOS and Android. They included a CMS that allowed for push notifications, the ability to run polls in real time, and live content management. What is the team composition? I primarily worked with Isaac Park [CEO and Co-founder, Pathos Ethos] and Sam Park [COO and Co-founder, Pathos Ethos]. How did you come to work with Pathos Ethos? They were highly recommended to us and offered a fair price point for the value they delivered. What is the status of this engagement? They developed the app in 3 months, from April to July 2015, and we rehired them in 2016 to update and refresh the app for the following season. We no longer work with them, as we've moved app development capabilities in-house. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Around 25,000-30,000 attendees downloaded the app, which received over a 4-star rating in both Apple and Android app stores. Overall, we've been very pleased with the interface and the customer service they've provided. How did Pathos Ethos perform from a project management standpoint? They provided some of the best project management I've ever experienced. I spoke to both Isaac and Sam frequently as the project progressed via email, phone, and in-person meetings to go over milestones. What did you find most impressive about them? They provided optimal customer service—I felt like they were a true partner throughout the project. Are there any areas they could improve? No, we loved working with them. We would've hired them again if we hadn't developed internal capabilities to develop and manage apps. Do you have any advice for potential customers? Don't be afraid to ask questions, even if it's about something outside of their wheelhouse. Both Sam and Isaac are very methodical and thoughtful—they can figure out a solution to most technological or business problems as needed. --- #### Web Design & Strategy for Faith-Based Nonprofit Org **The Project** - Services: Web Design - Project size: $10,000 to $49,999 - Project length: Jan. 2012 - Dec. 2017 **Project Summary**: Pathos Ethos created a five-year business strategy for a community-based nonprofit, honing the message of various programs. The solution included a comprehensive website re-design. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Executive Director, DurhamCares - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Jan 23, 2018 **Feedback Summary**: Pathos Ethos’ strategy provides a concrete blueprint for stakeholders and will ultimately improve fundraising efforts. Their personable team is receptive to feedback but also takes proactive steps to meet deadlines. Their holistic approach avoids one-size-fits-all solutions. ""They helped us understand our own organization and we’ve grown as a result." " **BACKGROUND** Introduce your business and what you do there. I'm the Executive Director of DurhamCares. We're an organization that fosters collaboration, develops leaders, and educates people about how to care for their neighbors in holistic ways. We work primarily with churches to encourage community engagement. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Pathos Ethos? Our organization had been through a number of changes. We lost our primary source of funding and the previous director moved to a different job. During this transition period, we hired Pathos Ethos to help us develop a long-term strategy for our organization and ground the messaging of our various programs. **SOLUTION** What was the scope of their involvement? They honed our messaging to appeal to a broad audience that included our staff, board members, community members, and organizing partners. They helped not only describe what we do but also fine-tune our long-term priorities. While crafting this strategy, they also redesigned our website to help us better communicate our mission statement. What is the team composition? I interacted with their staff but worked primarily with their CEO, Isaac Park. I also spoke frequently with Alex Quinonez [Creative Director, Pathos Ethos], who redesigned the website. How did you come to work with Pathos Ethos? They created our website four years ago, so we were already a client before I started with the company. How much have you invested with them? We spent about $10,000. What is the status of this engagement? Our company first worked with Pathos Ethos in 2012. This most recent project lasted from April 2017 to December 2017. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We're very happy with the work they've done. They helped us through a difficult time. People were unclear about our organization’s goals and, in fact, weren’t sure if we were still operational. The strategy Pathos Ethos developed has given us a concrete five-year plan to present to our stakeholders. It’s been inspiring and will ultimately help with fundraising efforts. They also took a thorough approach to the website. They considered how our audience interacts with the web and created an aesthetic that accurately conveys our mission statement. We’ve gotten a great response from community members. How did Pathos Ethos perform from a project management standpoint? They were responsive to our needs, but also took proactive steps to ensure the project stayed on track. As the Director of a nonprofit, I can get lost in my work, so Pathos Ethos was critical in advancing the project at an appropriate pace. We communicated by phone, email, and face-to-face meetings. We also used video chat to touch base every week and conduct more detailed meetings every two weeks. What did you find most impressive about them? They approach problems from a holistic perspective. Instead of offering boilerplate solutions, they took time to understand our organization to develop a customized strategy that best fit our needs. It also helps that they have a personable team. This makes them fun to work with, but, more importantly, it also creates a comfortable environment for brainstorming. They listened to our needs and made suggestions, but were also receptive to our feedback if we disagreed. That combination of assertiveness and flexibility is really valuable. Are there any areas they could improve? I can't think of anything. Do you have any advice for potential customers? Don’t hesitate to reach out to them. Start the conversation and they’ll not only help you determine your priorities, they’ll also work with you financially and strategically. They may come up with creative solutions you hadn't considered. --- ## Portfolio & Awards ### Coptic Orphans Donor Management Platform Coptic Orphans had one of the most complex data models we’ve seen in our organization’s history stored as custom Salesforce objects.This lead to a lot of technical challenge in created a web interface that used Salesforce as its direct data source.We solved this problem by creating an asynchronous data store for non-important Salesforce customer information that batch uploaded raw data to the correct locations. Another challenge laid in the the complexity of Coptic Orphans’ donor workflows. Having multiple funds with various triggers and allocations for each account required allowing a donor to be able to split their payments effectively without too much user experience overhead.We also had to account for how our application would allot each of those splits into the correct Salesforce opportunities and reconcile them against their accounts. One of the biggest challenges was with Coptic Orphans’ business rules around accepted currencies.During our discovery phase we could not find a suitable payment gateway that could accept both credit card and ACH payments in all of the currencies they had a global presence in, we ended up tying in multiple payment gateways that our user experience team had to navigate when presenting payment information to potential donors.Additionally, our development team needed to figure out how to represent each of those translated currencies as different opportunity objects within their Salesforce instance. ### Awana: The Mozo Platform Awana is a national, faith-based non-profit that originally brought Pathos Ethos in to help create a brand new software platform for a learning management system.While in the middle of the project, business needs changed, and our entire team was able to pivot to help them create a digital management tool for their constituents to use. Here are some takeaways we’re proud to share: The entire project was built on an Angular frontend with a Java Spring application server and a Postgres SQL data model. We integrated into existing software platforms that had been operationalized in their organization for several years already.Primarily Salesforce for all their member data, Gigya for their single-sign on authentication, and a proprietary fulfillment platform for their product distribution. All of their development operations were set up and maintained by our team: AWS elastic beanstalk application server, Bamboo continuous integration, Redis data store, and a javadoc documentation layer. Having no previous software development experience, we were able to train not only their IT team to function as a working Scrum development team, we were also able to help train their Director of Curriculum and turn them into a true software product owner. Having trained their team, we worked in conjunction with them for an additional 6 months beyond the bounds of the original contract, concurrently working on product development until ultimately we were able to hand off product upkeep to their internal staff. ### Investors' Circle Investors’ Circle’s established record of 25 years serving the impact investment community needed to be one of the primary brand expressions of their new logo.This meant not re-inventing their brand expression, but rather modernizing it. In order to accomplish this, we were able to keep their new mark similar with a three-faceted circle, staying in the same blue color scheme with a modern variation as well as by keeping their typography roughly within in the same font-family. Another challenge laid in the the complexity of Investors’ Circle’s target audiences.Having two very high-value target audiences (Entrepreneurs and Investors), IC needed to be guided through prioritizing one or the other on their customer funnel on their home page.Through some quick consulting, we were able to together decide that focusing on Investors was going to be more important, and this yielded in a homepage that spoke primarily to Investors, with a few separate calls-to-action for Entrepreneurs. ### Project with Avance Care ### Project with Capitol Broadcasting ### Project with North Carolina DOJ ## Key Clients - Willow Creek Association ## Packages ## Locations (1) ### Durham, NC (Headquarters) - 1006 Lamond Avenue, Suite A - Durham, NC 27701 - United States - 10 - 15 employees - Phone: +1.919.926.9774 ## Contact Pathos Ethos [Send a message](https://clutch.co/profile/pathos-ethos) ### Connect on Social - [LinkedIn](https://www.linkedin.com/company/pathos-ethos) - [Facebook](https://www.facebook.com/pathosethosinc) - [X](https://twitter.com/pathosethosinc)