Pathos Ethos: Digital Pathfinders

We are an agency of Creatives, Engineers, Researchers, and Strategists.  Together, we craft beautiful digital solutions.

 
$5,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2009
Show all +
Durham, NC
headquarters
  • 1006 Lamond Avenue, Suite D
    Durham, NC 27701
    United States

Portfolio

Key clients: 

Willow Creek Association, American Bible Society, Investors' Circle, Capital Broadcasting Company, American Underground

Coptic Orphans had one of the most complex data models we’ve seen in our organization’s history stored as custom Salesforce objects.This lead to a lot of technical challenge in created a web interface that used Salesforce as its direct data source.We solved this problem by creating an asynchronous data store for non-important Salesforce customer information that batch uploaded raw data to the correct locations.

Another challenge laid in the the complexity of Coptic Orphans’ donor workflows. Having multiple funds with various triggers and allocations for each account required allowing a donor to be able to split their payments effectively without too much user experience overhead.We also had to account for how our application would allot each of those splits into the correct Salesforce opportunities and reconcile them against their accounts.

One of the biggest challenges was with Coptic Orphans’ business rules around accepted currencies.During our discovery phase we...

Awana: The Mozo Platform

Awana is a national, faith-based non-profit that originally brought Pathos Ethos in to help create a brand new software platform for a learning management system.While in the middle of the project, business needs changed, and our entire team was able to pivot to help them create a digital management tool for their constituents to use.

Here are some takeaways we’re proud to share:

The entire project was built on an Angular frontend with a Java Spring application server and a Postgres SQL data model.

We integrated into existing software platforms that had been operationalized in their organization for several years already.Primarily Salesforce for all their member data, Gigya for their single-sign on authentication, and a proprietary fulfillment platform for their product distribution.

All of their development operations were set up and maintained by our team: AWS elastic beanstalk application server, Bamboo continuous integration, Redis data store,...

Investors' Circle

Investors’ Circle’s established record of 25 years serving the impact investment community needed to be one of the primary brand expressions of their new logo.This meant not re-inventing their brand expression, but rather modernizing it. In order to accomplish this, we were able to keep their new mark similar with a three-faceted circle, staying in the same blue color scheme with a modern variation as well as by keeping their typography roughly within in the same font-family.

Another challenge laid in the the complexity of Investors’ Circle’s target audiences.Having two very high-value target audiences (Entrepreneurs and Investors), IC needed to be guided through prioritizing one or the other on their customer funnel on their home page.Through some quick consulting, we were able to together decide that focusing on Investors was going to be more important, and this yielded in a homepage that spoke primarily to Investors, with a few separate calls-to-action for Entrepreneurs...

Reviews

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Mobile App Dev for Christian Leadership Summit

“They provided optimal customer service ... they were a true partner throughout the project."

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Apr. - July 2015
Project summary: 

Pathos Ethos developed a mobile app for a large event for both iOS and Android, including a CMS that allowed for push notifications, the ability to run polls in real time, and live content management.

The Reviewer
 
51-200 Employees
 
Chicago, Illinois
John Jordan
Executive Director of Digital Marketing, Willow Creek Association
 
Verified
The Review
Feedback summary: 

Around 25,000-30,000 users downloaded the app, which received over a 4-star rating in both Apple and Android app stores. Pathos Ethos' project management is second to none, providing customized, responsive customer service and attention to timelines throughout projects.

BACKGROUND

Introduce your business and what you do there.

I was the former Executive Director of Digital Marketing at Willow Creek Association, which leads an annual Christian leadership summit.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pathos Ethos?

We wanted to create a mobile app for our Global Leadership Summit that has an attendance of about 400,000 people from around the world each year. We wanted the app to improve attendee engagement and serve as a digital brochure.

SOLUTION

What was the scope of their involvement?

Pathos Ethos developed a mobile app from scratch for both iOS and Android. They included a CMS that allowed for push notifications, the ability to run polls in real time, and live content management.

What is the team composition?

I primarily worked with Isaac Park [CEO and Co-founder, Pathos Ethos] and Sam Park [COO and Co-founder, Pathos Ethos].

How did you come to work with Pathos Ethos?

They were highly recommended to us and offered a fair price point for the value they delivered.

What is the status of this engagement?

They developed the app in 3 months, from April to July 2015, and we rehired them in 2016 to update and refresh the app for the following season. We no longer work with them, as we've moved app development capabilities in-house.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Around 25,000-30,000 attendees downloaded the app, which received over a 4-star rating in both Apple and Android app stores. Overall, we've been very pleased with the interface and the customer service they've provided.

How did Pathos Ethos perform from a project management standpoint?

They provided some of the best project management I've ever experienced. I spoke to both Isaac and Sam frequently as the project progressed via email, phone, and in-person meetings to go over milestones.

What did you find most impressive about them?

They provided optimal customer service—I felt like they were a true partner throughout the project.

Are there any areas they could improve?

No, we loved working with them. We would've hired them again if we hadn't developed internal capabilities to develop and manage apps.

Do you have any advice for potential customers?

Don't be afraid to ask questions, even if it's about something outside of their wheelhouse. Both Sam and Isaac are very methodical and thoughtful—they can figure out a solution to most technological or business problems as needed.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were excellent at moving things along.
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
    The app turned out well, which was reflected through customer ratings in app stores.
  • 5.0 NPS
    Willing to refer
    I'm a very satisfied customer.

Web Design & Strategy for Faith-Based Nonprofit Org

"They helped us understand our own organization and we’ve grown as a result."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2012 - Dec. 2017
Project summary: 

Pathos Ethos created a five-year business strategy for a community-based nonprofit, honing the message of various programs. The solution included a comprehensive website re-design.

The Reviewer
 
1-10 Employees
 
Durham, North Carolina
Reynolds Chapman
Executive Director, DurhamCares
 
Verified
The Review
Feedback summary: 

Pathos Ethos’ strategy provides a concrete blueprint for stakeholders and will ultimately improve fundraising efforts. Their personable team is receptive to feedback but also takes proactive steps to meet deadlines. Their holistic approach avoids one-size-fits-all solutions.

BACKGROUND

Introduce your business and what you do there.

I'm the Executive Director of DurhamCares. We're an organization that fosters collaboration, develops leaders, and educates people about how to care for their neighbors in holistic ways. We work primarily with churches to encourage community engagement.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pathos Ethos?

Our organization had been through a number of changes. We lost our primary source of funding and the previous director moved to a different job. During this transition period, we hired Pathos Ethos to help us develop a long-term strategy for our organization and ground the messaging of our various programs.

SOLUTION

What was the scope of their involvement?

They honed our messaging to appeal to a broad audience that included our staff, board members, community members, and organizing partners. They helped not only describe what we do but also fine-tune our long-term priorities. While crafting this strategy, they also redesigned our website to help us better communicate our mission statement.

What is the team composition?

I interacted with their staff but worked primarily with their CEO, Isaac Park. I also spoke frequently with Alex Quinonez [Creative Director, Pathos Ethos], who redesigned the website.

How did you come to work with Pathos Ethos?

They created our website four years ago, so we were already a client before I started with the company.

How much have you invested with them?

We spent about $10,000.

What is the status of this engagement?

Our company first worked with Pathos Ethos in 2012. This most recent project lasted from April 2017 to December 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We're very happy with the work they've done. They helped us through a difficult time. People were unclear about our organization’s goals and, in fact, weren’t sure if we were still operational. The strategy Pathos Ethos developed has given us a concrete five-year plan to present to our stakeholders. It’s been inspiring and will ultimately help with fundraising efforts.

They also took a thorough approach to the website. They considered how our audience interacts with the web and created an aesthetic that accurately conveys our mission statement. We’ve gotten a great response from community members.

How did Pathos Ethos perform from a project management standpoint?

They were responsive to our needs, but also took proactive steps to ensure the project stayed on track. As the Director of a nonprofit, I can get lost in my work, so Pathos Ethos was critical in advancing the project at an appropriate pace.

We communicated by phone, email, and face-to-face meetings. We also used video chat to touch base every week and conduct more detailed meetings every two weeks.

What did you find most impressive about them?

They approach problems from a holistic perspective. Instead of offering boilerplate solutions, they took time to understand our organization to develop a customized strategy that best fit our needs.

It also helps that they have a personable team. This makes them fun to work with, but, more importantly, it also creates a comfortable environment for brainstorming. They listened to our needs and made suggestions, but were also receptive to our feedback if we disagreed. That combination of assertiveness and flexibility is really valuable.

Are there any areas they could improve?

I can't think of anything.

Do you have any advice for potential customers?

Don’t hesitate to reach out to them. Start the conversation and they’ll not only help you determine your priorities, they’ll also work with you financially and strategically. They may come up with creative solutions you hadn't considered.

5.0
Overall Score They helped us understand our own organization and we’ve grown as a result.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They met every deadline.
  • 5.0 Cost
    Value / within estimates
    The products they delivered will improve our fundraising efforts, making it worth the investment.
  • 5.0 Quality
    Service & deliverables
    They delivered exactly what we needed and we've seen good results.
  • 5.0 NPS
    Willing to refer