Outsmart Labs

BACKGROUND

Please describe your company and position.

I am the CEO of a jewelry store

Describe what your company does in a single sentence.

specialize in selling jewelery

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outsmart Labs to accomplish?

• Paid Social & Ad Spend Optimization

SOLUTION

How did you find Outsmart Labs?

• Online Search
• Referral
• Other

Why did you select Outsmart Labs over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Outsmart Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Hired Outsmart labs to help with my paid Social and Ad Spend Optimization. They conducted a thorough analysis of our previous campaigns and competitors, pinpointing areas where we could maximize our ad spend. Their strategic recommendations were spot-on, tailored to our specific goals and budget.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Their expertise and dedication transformed our digital advertising strategy, delivering outstanding results. 
• The measurable outcomes from our project with Outsmart Labs were clear indicators of their effectiveness and the success of their strategies.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• They consistently delivered items on time, meeting deadlines with precision. 
• Their proactive approach ensured that campaign milestones.
• Deliverables were met according to schedule, which was crucial for our business's operational efficiency.

What was your primary form of communication with Outsmart Labs?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Outsmart Labs' exceptional ability to combine deep industry knowledge with a personalized approach is impressive.

Are there any areas for improvement or something Outsmart Labs could have done differently?

Honestly no, we have worked with other digital marketing companies in the past and  never had a more positive experience with a team, the outcomes were amazing too. 

BACKGROUND

Please describe your company and position.

I am the Senior Marketing Director of EmailHaven

Describe what your company does in a single sentence.

We are a local agency dedicated to helping clients create email strategies to get their work out there.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outsmart Labs to accomplish?

• Influencer Marketing Strategy

SOLUTION

How did you find Outsmart Labs?

Online Search

Why did you select Outsmart Labs over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Outsmart Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to focus on creating an Influencer Marketing strategy for our company to garner more social media traffic.

Outsmart Labs delivered an entire influencer marketing strategy to us, and after working out the details, they got in contact with influencers to create content for our company.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our social media traffic has gone up considerably since hiring outsmart labs. Their influencers promoted our brand through their social media channels and got us organic follows and leads for clients.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were extremely proactive and punctual regarding scheduling meetings, as well as delivering items. There were no delays in the process and they got everything delivered well ahead of time.

What was your primary form of communication with Outsmart Labs?

Virtual Meeting

What did you find most impressive or unique about this company?

Their culture and personability were off the charts. We loved their account managers and felt welcomed by them.

Are there any areas for improvement or something Outsmart Labs could have done differently?

We are completely satisfied with our experience with them.

BACKGROUND

Please describe your company and position.

I am the CMO of Naninella Cucina

Describe what your company does in a single sentence.

Dessert manufacturer and distributor

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outsmart Labs to accomplish?

• Paids Social Ads
• Ad optimization

SOLUTION

How did you find Outsmart Labs?

Online Search

Why did you select Outsmart Labs over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Company values aligned

How many teammates from Outsmart Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Choosing Outsmart Labs for our paid social and ad spend optimization was one of the best decisions we made. Their team is not only incredibly skilled but also genuinely invested in our success, delivering outstanding results that have exceeded our expectations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from our project with Outsmart Labs included a 30% increase in ROI, a 25% reduction in cost-per-click, and a 40% increase in overall conversion rates. These impressive metrics clearly demonstrated the progress and success of their ad spend optimization strategies.
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Describe their project management. Did they deliver items on time? How did they respond to your needs?

Outsmart Labs excelled in project management, consistently delivering items on time and often ahead of schedule. They were highly responsive to our needs, quickly addressing any concerns and making adjustments to ensure our goals were met effectively. Their proactive communication and attention to detail made the entire process smooth and stress-free.

What was your primary form of communication with Outsmart Labs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about Outsmart Labs was their personalized approach to our project. They didn't just optimize our ad spend; they took the time to understand our unique goals and challenges, tailoring their strategies accordingly. This level of dedication and customization made them stand out as a partner who genuinely cared about our success, not just the bottom line.

Are there any areas for improvement or something Outsmart Labs could have done differently?

Outsmart Labs performed exceptionally well across all aspects of our project. Their proactive communication and strategic expertise were exemplary, ensuring every campaign exceeded expectations. There are no areas for improvement—they delivered outstanding results with seamless execution.

BACKGROUND

Please describe your company and position.

 I am the Head of Brand of a restaurants company 

Describe what your company does in a single sentence.

Our company is a Jamaican fast-casual concept

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outsmart Labs to accomplish?

• Digital marketing support
• Marketing strategy

SOLUTION

How did you find Outsmart Labs?

Referral

Why did you select Outsmart Labs over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Outsmart Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included digital marketing support, marketing strategy and social media deliverables

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

10k new followers, streamlined web design, successful email marketing campaigns

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always on time and available to help. They are an incredible team to work with!

What was your primary form of communication with Outsmart Labs?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

This company was so thoughtful and supportive throughout our journey. Their team has an incredible culture and always brought innovative ideas to the table.

Are there any areas for improvement or something Outsmart Labs could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I'm an executive at Franco Partners

Describe what your company does in a single sentence.

Digital marketing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outsmart Labs to accomplish?

• Digital marketing

SOLUTION

How did you find Outsmart Labs?

Referral

Why did you select Outsmart Labs over others?

• Close to my geographic location
• Pricing fit our budget
• Referred to me

How many teammates from Outsmart Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Developed a complete digital marketing strategy for my company:

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased sales by 60%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very timely

What was your primary form of communication with Outsmart Labs?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Responsiveness

Are there any areas for improvement or something Outsmart Labs could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Attorney of Schlacter Law

Describe what your company does in a single sentence.

Insurance attorneys

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outsmart Labs to accomplish?

• Marketing

SOLUTION

How did you find Outsmart Labs?

Employee of company

Why did you select Outsmart Labs over others?

Referred to me

How many teammates from Outsmart Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Marketing

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• More clients from project

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything done well and on time

What was your primary form of communication with Outsmart Labs?

Virtual Meeting

What did you find most impressive or unique about this company?

Their detail-oriented services were impressive.

Are there any areas for improvement or something Outsmart Labs could have done differently?

None

BACKGROUND

Please describe your company and your position there.

I was a PR consultant working as an independent contractor.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outsmart Labs?

I collaborated with an SEO marketer and Outsmart Labs on this project.

SOLUTION

How did you select this vendor and what were the deciding factors?

We collaborated on this project.

Describe the project in detail and walk through the stages of the project.

Outsmart Labs led web development and I worked on public relations in conjunction with SEO efforts.

How many resources from the vendor's team worked with you, and what were their positions?

The president and three team members.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Everything was very successful and when I left to accept a position with another agency both Outsmart Labs and the SEO marketer continued to work on the project.

How effective was the workflow between your team and theirs?

Extremely effective and they were great to work with.

What did you find most impressive or unique about this company?

Outsmart Labs is always on top of what's new and what's next so they can leverage ground-floor opportunities for their clients.

Are there any areas for improvement or something they could have done differently?

No, they're great at what they do.

BACKGROUND

Please describe your company and your position there.

I am the content creator for Kul Humans, a blog and social media account that promotes local arts from around the world. Our goal is to shine a spotlight on talented artists and artisans in various communities, and to provide a platform for them to showcase their work.

As the content creator, it is my responsibility to research and identify local artists to feature on our blog and social media channels. I work closely with these artists to learn about their work and their creative process, and then create engaging content that showcases their talents and helps to promote their art to a wider audience.

In addition to creating content, I also manage the day-to-day operations of the blog and social media channels, including scheduling posts, interacting with followers, and analyzing performance metrics to ensure that we are reaching and engaging our target audience. It is a rewarding and exciting role that allows me to use my passion for the arts to make a positive impact on the creative community.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outsmart Labs, and what were your goals?

Influencer Marketing Goals:

• Increase Brand Awareness
• Improve Brand Credibility
• Enhance customer loyalty
• Improve search engine optimization (SEO)

SOLUTION

How did you select this vendor and what were the deciding factors?

One of the things that really stood out to me about OSL was their ability to think outside the box and come up with creative solutions to challenges we faced. They consistently went above and beyond to ensure that we were getting the most value out of our partnership.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The influencer marketing campaign OSL created, involved:

• Identify influencers: Influencers who align with the company's brand and target audience. This can be done through research, using tools like social media analytics platforms, and by identifying influencers who have previously worked with similar brands.
• Establish relationships: Once influencers have been identified, the next step is to establish relationships with them. This may involve reaching out to them through direct messages or email, or by working with an influencer marketing agency that has pre-existing relationships with influencers.
• Define the campaign goals and strategy: The company should define their campaign goals and determine how they will measure the success of the campaign. They should also develop a strategy for working with the influencers, including what type of content will be created and how it will be promoted.
• Create and distribute content: The influencers will then create content that promotes the company's products or services. This content may be in the form of sponsored blog posts, social media posts, or other types of content, depending on the goals of the campaign. The content will be distributed through the influencer's channels, as well as the company's own channels.
• Measure and analyze results: The final step is to measure and analyze the results of the campaign to determine its success. This may involve using marketing tools such as analytics platforms to track website traffic, engagement, and conversions. Some key deliverables included: increased brand awareness, increased website traffic, and increased sales. Marketing tools that may be used for content creation include social media platforms, blogging platforms, and analytics tools to measure the success of the campaign

How many resources from the vendor's team worked with you, and what were their positions?

1 Account Manager 1 Influencer Marketing Director 2 Influencer Marketing Coordinators

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

IMV: $35,000 Money Saved: $35,000

How effective was the workflow between your team and theirs?

he workflow between our team and theirs was extremely effective. We were consistently impressed by their professionalism and efficiency, and they were always able to meet deadlines and deliver high-quality work. They were also very proactive in communicating with us and ensuring that all of our needs were met. It was a pleasure to work with such a skilled and dedicated team, and we look forward to continuing to collaborate with them in the future.

What did you find most impressive or unique about this company?

There were so many things that were impressive and unique about this company. One thing that really stood out to us was their innovative approach to problem-solving. They consistently came up with creative solutions to challenges that we faced and were always willing to go the extra mile to ensure that we were getting the best possible results.

In addition, we were very impressed by their level of expertise and the depth of knowledge that they brought to the table. They were true professionals who were passionate about what they do, and it showed in the quality of their work. Overall, it was a pleasure to work with this company and we would highly recommend them to others. They are truly a cut above the rest, and we look forward to continuing to work with them in the future.

Are there any areas for improvement or something they could have done differently?

Overall, we were extremely satisfied with the level of service and the results that we received from this company. That being said, there is always room for improvement in any collaboration, and we believe that there are a few areas where they could have made an even greater impact. One area where they could have made a difference is by providing more in-depth analysis and insights into the results of our campaigns.

While they did a great job of keeping us updated on the progress of our efforts, we feel that a deeper level of analysis and insights could have helped us to optimize our strategies even further. That being said, we have no doubt that this is a company that is constantly looking for ways to improve and evolve, and we have every confidence that they will continue to excel in the future. Overall, it was a great pleasure to work with them and we look forward to collaborating with them again in the future.

BACKGROUND

Please describe your company and your position there.

Im a marketing consultant. I was brought on to launch the restaurant in their first US outpost. Put a team together to support and achieve the marketing strategy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outsmart Labs, and what were your goals?

They were hired to create a successful launch strategy for the social media channels of Sexy Fish Miami.

SOLUTION

How did you select this vendor and what were the deciding factors?

After interviewing over 3 agencies, OSL ideas were superior than the others. Seemed more innovative and most of all were more flexible with the high demand needs of the parent company of Sexy Fish. They had the ability to act as if they were in-house.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They created an effective brief and acted on all action points. It was a successful launch where numbers were met or exceeded. Their scope of work kept growing and were soon tasked to create and manage content.

How many resources from the vendor's team worked with you, and what were their positions?

There was always a very clear lead along with a secondary lead and then there was a team of 3 included in all meetings etc. We also appreciated the fact that the team stays the same! no rotation of staff.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Two that stick out, Lunch was a big challenge, and the social media efforts led to immediate results. Also their help with hiring staff with clever use of all channels was also effective.

How effective was the workflow between your team and theirs?

Very. Weekly meetings (whether in person or zoom, always the same people were present). Reports are always consistently delivered

What did you find most impressive or unique about this company?

The loyalty of their team. We were impressed with their continuous dedication to staying ahead of the game and their personable yet professional way with clients.

Are there any areas for improvement or something they could have done differently?

I believe there is always room for improvement. If not, we wouldn't have anything to work towards. And I'm certain any learning opportunities were turned into great results.

BACKGROUND

Please describe your company and your position there.

I’m the owner of a skincare online business that sells a variety of products on e-commerce.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outsmart Labs, and what were your goals?

We needed an agency to support all our digital marketing & paid advertising and outsmart labs provided that support.

SOLUTION

How did you select this vendor and what were the deciding factors?

Through trusted referrals & word of mouth. Experience, existing clients, and team members.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They assisted us in strategy and content creation to later put it all together and mindfully launch month by month to increase sales & traffic.

How many resources from the vendor's team worked with you, and what were their positions?

We worked closely with our account manager, CEO, photographers, social media manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The campaigns were all very successful, and overall goals were met.

How effective was the workflow between your team and theirs?

We had an open channel of communication including periodic zoom meetings, emails, & phone calls.

What did you find most impressive or unique about this company?

They are the top agency for digital marketing & strategy.

Are there any areas for improvement or something they could have done differently?

They could have done a wider market research at the beginning to better understand the landscape we were playing in.