Outsmart Labs

BACKGROUND

Please describe your company and your position there.

Director of Sales & Marketing in an independent hotel

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outsmart Labs?

Managing social media channels of the hotel, organic and paid social

SOLUTION

How did you select this vendor and what were the deciding factors?

Recommended by a stakeholder, their professionalism and understanding/managing our expectations were the key deciding factors

Describe the project in detail and walk through the stages of the project.

Pitch / Signing up / Setting up the accounts / Strategy / Monthly content calendar / content creation

How many resources from the vendor's team worked with you, and what were their positions?

Almost a team of 10, from creative to influencer marketing

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Setting up the accounts from scratch to build our community.. lead gen campaigns are not yet tracked due to technicality on our side.

How effective was the workflow between your team and theirs?

Weekly calls, monthly reports, daily emails or calls when needed

What did you find most impressive or unique about this company?

The knowledge of the team, support network, accessibility, and creativity are all amazing.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am an Executive of a restaurant in Miami.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outsmart Labs?

We hired them for a branding project for our restaurant.

SOLUTION

How did you select this vendor and what were the deciding factors?

Initial call was super convincing. I also heard about them from another business owner that worked with them.

Describe the project in detail and walk through the stages of the project.

Instagram, TikTok, Website, Emails

How many resources from the vendor's team worked with you, and what were their positions?

5-6 account manager, content writer, designer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

launch of our social media account for a new restaurant

How effective was the workflow between your team and theirs?

phone call twice a week

What did you find most impressive or unique about this company?

They were flexible, quick, and had no drama.

Are there any areas for improvement or something they could have done differently?

-

BACKGROUND

Please describe your company and your position there.

I'm the CEO of a grocery delivery startup.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outsmart Labs, and what were your goals?

We are doing email campaigns and digital marketing to promote our new brand & acquire customers.

SOLUTION

How did you select this vendor and what were the deciding factors?

OSL was recommended by a friend of a friend. We spoke to David and his team about our project and they were enthusiastic about learning about the specifics of & working with our niche brand.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

• Ongoing mailchimp, then klayvio, campaigns 3x weekly
• Email onboarding journey
• Paid social (FB/Insta)
• Organic social (Insta)
• Google ads

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with:

• the CEO
• a project manager
• an email person
• a paid social team of 2
• an organic social person
• a google ads person

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The email campaigns have been very successful with high open rates. We have also seen a good ROI from FB ad spend. They have a new creative team which has been great including making some very clever assets for FB.

How effective was the workflow between your team and theirs?

We meet weekly on zoom and the team is very responsive.

What did you find most impressive or unique about this company?

They make a big effort to understand and accommodate our very specific niche.

Are there any areas for improvement or something they could have done differently?

We are learning together!

BACKGROUND

Please describe your company and your position there.

Owner of Clothing Brand

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outsmart Labs, and what were your goals?

Outsmart Labs helps me plan and execute creative videography and photoshoots for my brand campaigns.

SOLUTION

How did you select this vendor and what were the deciding factors?

I chose Outsmart Labs because based off their previous work they have shown that they are a very creative team, which is what I was looking for my brand campaigns.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

First I sat with the team to explain my vision, during this stage they helped me brainstorm about the possible ideas and how to make my vision come to life. They also helped me find models and a set that would match our vision, and finally the day of the shoot they were very organized and results came quick and amazing.

Who did you work with and what was the feedback process like?

I worked with David, Mariana and Kevin. They process went smooth and easy, the team was very receptive to any changes I wanted and got back to me as soon as possible.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This project can be seen on all our social media platforms.

Describe their project management style, including communication tools and timeliness.

The project manager communicated with me quickly via email and in some cases via phone/zoom when it was necessary.

What did you find most impressive or unique about this company?

This company is very creative! love it

Are there any areas for improvement or something they could have done differently?

n/a

BACKGROUND

Please describe your company and your position there.

VP Sales & Marketing Premium flavored syrup for Coffee shops and Bar

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outsmart Labs, and what were your goals?

Social media for the US subsidiary

SOLUTION

How did you select this vendor and what were the deciding factors?

Outsmart labs understood our goals and positioning and had the most relevant proposal.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Tik Tok account: strategy, content creation, community management, paid media

How many resources from the vendor's team worked with you, and what were their positions?

8 to 10: account manager, content creations, paid media ...

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

very successful launch of the Tik Tok account

How effective was the workflow between your team and theirs?

Video Call every other week

What did you find most impressive or unique about this company?

They are very easy to work with.

Are there any areas for improvement or something they could have done differently?

-

BACKGROUND

Please describe your company and your position there.

I am a partner in a 7 location vertically integrated mental health company in Tampa, FL

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outsmart Labs?

Lead Generation, web design and SEO

SOLUTION

How did you select this vendor and what were the deciding factors?

We started with a referral from a friend. That quickly turned into a professional and successful relationship

Describe the project in detail and walk through the stages of the project.

Full service, web design, to SEO, Google ad words, social media, blogs, etc...

How many resources from the vendor's team worked with you, and what were their positions?

All of the above - full spectrum ad agency

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This has helped our business grow from 1 to 7 clinics leveraging economy of scale in marketing. This has helped us achieve the recognition online that brings in a significant of traffic to our business.

How effective was the workflow between your team and theirs?

Very good, we have a once a week call for 4 years now that is very effective

What did you find most impressive or unique about this company?

Expertise and imagination. Their willingness to learn about our business and help imagine it is impressive. online in other ways attractive to the end user.

Are there any areas for improvement or something they could have done differently?

NO

BACKGROUND

Please describe your company and your position there.

I am a marketing consultant representing different clients in the food & beverage industry

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outsmart Labs, and what were your goals?

I was looking to create extremely engaging product video assets

SOLUTION

How did you select this vendor and what were the deciding factors?

I knew them from before as they had done a fantastic job with one of my friend and I saw their entire portfolio of content and decided they were the right fit.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with a discovery meeting where they took the time to understand the product and the market. they then showed me different inspirations and art directions from different industries. Once this was selected they started creating a storyboard for the shots we wanted to capture, and finally they shot everything in studio and the result was very good.

Who did you work with and what was the feedback process like?

I worked with the art Direction team

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Lots of awesome product videos that really elevate our brand

Describe their project management style, including communication tools and timeliness.

They are very energetic, with a lot of great ideas. Communication is good and our point of contact was always reachable and available.

What did you find most impressive or unique about this company?

The result. We didn't have the biggest budget and the level of production and final asset felt like a million dollar.

Are there any areas for improvement or something they could have done differently?

Lots of people are involved in the creative process. Maybe limiting it to 3/4 could improve the input from me as the client, but in the end they are the creative teams so not complaining.

BACKGROUND

Please describe your company and your position there.

We created a high-end lab grown diamond company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outsmart Labs, and what were your goals?

We wanted to create a very elevated video shoot to showcase our products in a way none of our competitors do.

SOLUTION

How did you select this vendor and what were the deciding factors?

We researched a few agencies but it was clear from their experience and enthousiasm for our company that Outsmart Labs was the right fit for our business

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Outsmart Labs did a deep research of competitors in the fashion world and came up with a general mood board for the look and feel of the shoot. Following that we explained which products we wanted to make the largest emphasis on. They created a shot list and prop list for the shoot. Once on location, everything was set up extremely professionally, and the turnout was exactly what we wanted.

Who did you work with and what was the feedback process like?

We worked with one account manager and the CEO that were both very involved. However a lot of other hands helped out on the shoot. Very collaborative and fun team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The videos we received were LVMH quality even though we had a small budget constraint.

Describe their project management style, including communication tools and timeliness.

Very hands on. They provide a lot of ideas and directions. If you feel like it they will keep the project moving forward until it is completed.

What did you find most impressive or unique about this company?

The team, their creativity and deliverables.

Are there any areas for improvement or something they could have done differently?

Honnestly not much I could say with this process.

BACKGROUND

Please describe your company and your position there.

I am the head of sales for a European BPO company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outsmart Labs?

We needed a digital marketing strategy to generate high-value leads for our company

What were your goals for this project?

Increase the number and quality of inbound leads, increase the reach our of digital footprint and increase our ROI on digital marketing.

SOLUTION

How did you select Outsmart Labs?

We made a shortlist of marketing agencies, each came up with a response which after careful consideration and vetting, Outsmart Labs' came on top.

Describe the scope of their work in detail.

They had a wide scope of action starting with the strategy, content creation, implementation, media planning, tracking and reporting.

What was the team composition?

We were in contact with the founder and our account director. They also had various specialist intervening in meetings when needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We increased the number leads generated by 70% and more importantly our ROI nearly doubled. We successfully created an engaged community of C-level executives with whom successful partnerships have been formed.

How effective was the workflow between your team and theirs?

Once the rush of kickoff was over, we had a steady monthly meeting with the OSL. We had previously agreed on the level of granularity for each monthly report and they never failed to match those expectations.

What did you find most impressive about this company?

It's actually quite simple their creativity, resourcefulness, and client-centric approach was impressive.

Are there any areas for improvement?

No, we were very satisfied with our collaboration so it is hard to pinpoint something

BACKGROUND

Please describe your company and your position there.

CEO. Music Producer. Studios Owner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outsmart Labs?

Developing digital marketing campaigns for artists I produce.

What were your goals for this project?

Visibility and Music exposure.

SOLUTION

How did you select this vendor?

First person I hard that was specialized in TikTok.

Describe the scope of their work in detail.

Managed all aspects of influencer activations from concept, outreach, management and execution.

What was the team composition?

I only spoke to the founder David. Great communication. He would put me in the loop with his team anytime they'd need my input.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Music reached millions of people.

How effective was the workflow between your team and theirs?

I only spoke to the founder David. Great communication. He would put me in the loop with his team anytime they'd need my input.

What did you find most impressive about this company?

They are always on top of every little detail.

Are there any areas for improvement?

nothing I noticed yet.