OuterBox

BACKGROUND

Please describe your organization.

Jet Dock Systems is a manufacturer of drive-on docking systems for boats, personal watercraft, and sea planes. We provide walkways and a floating docking system that works like a lift, allowing users to drive their boat directly on top of it and get out.

What is your position?

I am the director of sales, marketing, and IT.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with OuterBox?

OuterBox handles our SEO and website development.

SOLUTION

Please describe the scope of their involvement in greater detail.

We don't engage in any print marketing anymore. Everything my company does is online. We handle our own pay-per-click campaign, but OuterBox is in charge of SEO and website marketing, including social media platforms. OuterBox is in charge of some content marketing, as well as making press releases for our company. OuterBox also hosts our website, and has developed a mobile-responsive version of it.

How did you come to work with OuterBox?

Our original web developer had quit the business, and we were looking for a new company. OuterBox had great rankings and everyone we asked about them seemed to like the company. They were also a local company, which was a great help. We could actually meet with OuterBox and know who we were talking to. The ones that originally made our website were a company that we'd known for years, so we wanted the same kind of relationship now.

Could you provide a sense of the size of this initiative in financial terms?

The monthly cost for OuterBox's services is $2,250, which doesn't include web hosting and development.

What is the status of this engagement?

We started working with OuterBox in 2004. We have an ongoing relationship.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

My favorite part about OuterBox is that they come up with new ideas every month, and continually develop their work. Our results have gone up fantastically since we've started using OuterBox on the SEO side. We don't engage in a lot of print advertising. We've also been able to drop our pay-per-click spending since we've gotten good organic results. As a result, we're saving money by using OuterBox. We don't sell online, so it's harder to say if an increase in business is strictly due to OuterBox.

We have virtually zero downtime on our website. We track organic and paid visitors, as well as total visits and time spent on the site. Since our last rebuild, the time on site has increased, as well as the total number of clicks. After making the site responsive, we also changed out our photo and video galleries, making it much easier for customers to find items, based on OuterBox's suggestions.

How did OuterBox perform from a project management standpoint?

OuterBox sent me really long reports in the beginning, which I didn't really need. They were able to break those down and make customized versions. OuterBox likes to contact customers every month. I don't necessarily need or want that, so we've moved interactions back to quarterly intervals. I receive the news and briefing that I want, and only call OuterBox if I have questions.

What distinguishes OuterBox from other providers?

OuterBox is responsive to what I need and want, so as long as the results keep coming in, I don't have to worry about details. OuterBox lets me know whenever something goes wrong. I can look at the data and call them if I don't like something, but otherwise, everything just flows.

Is there anything OuterBox could have improved or done differently?

I don't like the Basecamp software used by OuterBox, but they've recently changed this. There were occasions in which I assigned OuterBox tasks and they didn't get back to me. I saw that as lack of responsiveness, but they simply took care of the work and didn't get back to me. The few little kinks I've had with OuterBox have pretty much been solved.

BACKGROUND

Please describe your company and position.

I am the President of an air compressor sales company. 

Describe what your company does in a single sentence.

Industrial air compressor sales and service

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OuterBox to accomplish?

• Generate more leads
• Track lead source and quality

SOLUTION

How did you find OuterBox?

Referral

Why did you select OuterBox over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from OuterBox were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Set up multiple paid search campaigns with proper tracking and reporting

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased qualified inbound leads by 150%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team communication was positive, timely, and informative. 

What was your primary form of communication with OuterBox?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Knowledgeable and considerate in their approach to focus on actual ROI

Are there any areas for improvement or something OuterBox could have done differently?

No notes. We had a great experience.

BACKGROUND

Please describe your company and position.

I am the CEO of Machine Saver, Inc.

Describe what your company does in a single sentence.

We manufacture vibraiton sensors and ai technology

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OuterBox to accomplish?

• Increase leads
• Build a better website that converts better leads
• get active communication and be our arm to develop the front porch of our marketing

SOLUTION

How did you find OuterBox?

• Online Search
• Referral

Why did you select OuterBox over others?

• High ratings
• Company values aligned

How many teammates from OuterBox were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

they increased leadse
made the leads better
website looked amazing and gave more people trust in our solution
sales thus exploded

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We went from an average of 2 leads a month to about 16 per month in one year
Sales 4x in the time they helped us

Describe their project management. Did they deliver items on time? How did they respond to your needs?

delivered on time and worked really well with our weird erratic budget.

What was your primary form of communication with OuterBox?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

quality of work and fitting to our needs for communication, budget, and somewhat changing scope. they are true professionals.

Are there any areas for improvement or something OuterBox could have done differently?

none

BACKGROUND

Please describe your company and position.

I am the Marketing of Coiling Technologies

Describe what your company does in a single sentence.

Coiling Technologies Inc. was established in 1976 and is an ISO 9001:2015-certified custom spring manufacturer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OuterBox to accomplish?

• Set up and maintain our business website
• Improve our SEO rankings
• Provide insight to our website analytics and performance

SOLUTION

How did you find OuterBox?

Other

Why did you select OuterBox over others?

• Good value for cost
• Company values aligned

How many teammates from OuterBox were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They manage our website, work closely with me to improve our SEO rankings, and provide valuable insight into our website analytics and performance. They are always available to answer questions, explain the data clearly, and recommend ways to strengthen our online presence.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I dont know exact measurements but have greatly improved our website and organic traffic 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes they are always on time and respond promptly to any requests we have.  They are also quick to get on a zoom call and review anything we need assistance with.

What was your primary form of communication with OuterBox?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their level of professionalism, hands on team and quick responses.

Are there any areas for improvement or something OuterBox could have done differently?

No I feel that they have been a great business to work with and handle our needs as needed.

BACKGROUND

Please describe your company and position.

 I am the Sales & Marketing of a manufacturing company.

Describe what your company does in a single sentence.

We manufacturer and sell gun grips and accessories world wide directly to customers as well as OEM for larger companies. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OuterBox to accomplish?

• Monitor and update SEO

SOLUTION

How did you find OuterBox?

Online Search

Why did you select OuterBox over others?

• High ratings
• Company values aligned

How many teammates from OuterBox were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Updating SEO and creating content on product pages and categories. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Google search rankings as well as individual webpage performance. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they are very punctual and communicate efficiently. 

What was your primary form of communication with OuterBox?

Virtual Meeting

What did you find most impressive or unique about this company?

They are very organized and set clear goals. 

Are there any areas for improvement or something OuterBox could have done differently?

None that I can think of at this moment.

BACKGROUND

Please describe your company and position.

I am the Executive Assistant of Corson Fabricating LLC

Describe what your company does in a single sentence.

Custom Steel Fabrication

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OuterBox to accomplish?

• Website
• New business

SOLUTION

How did you find OuterBox?

Referral

Why did you select OuterBox over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from OuterBox were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Marketing services

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Positive feedback from customers.  Sales continue to grow expidentely.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

 Positive feedback from upper management.

What was your primary form of communication with OuterBox?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Hands on, frequent communication. They were extremely professional.

Are there any areas for improvement or something OuterBox could have done differently?

Nothing at this time.

BACKGROUND

Please describe your company and position.

I am the General Manager of Cox Industries

Describe what your company does in a single sentence.

Full-Service Manufacturer & Supplier for All Stud Welding Needs

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OuterBox to accomplish?

Digital Marketing

SOLUTION

How did you find OuterBox?

Online Search

Why did you select OuterBox over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from OuterBox were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

OuterBox has been a long term partner and take care of our PPC Ads.  Based on their management we have seen an increase in our contacts, and the team provides a monthly report and touch point to ensure our trends and spend are going in the right direcation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Quantity and value of the PPC leads, and how budget is being utilized.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Team is very respnsive and supportive, always bringing new ideas amd options to the table on how we can be more successful.

What was your primary form of communication with OuterBox?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team is kind, patient, and the results speak for themselves.

Are there any areas for improvement or something OuterBox could have done differently?

Nothing that comes to mind.

BACKGROUND

Please describe your company and position.

I am the Master Installer/Designer #1666 of NELPS

Describe what your company does in a single sentence.

Northeast Lighting Protection offers traditional lightning protection systems for commercial, state, military and residential structures.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OuterBox to accomplish?

• SEO
• Website Modernization

SOLUTION

How did you find OuterBox?

Online Search

Why did you select OuterBox over others?

• High ratings
• Good value for cost

How many teammates from OuterBox were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

NELPS needed visibility and OB's SEO program is an ongoing effort to bring more clients our way.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have consistently gained wider visibility during the week and the numbers prove that!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Extremely professional and prompt service. I always felt like they were paying attention to what we needed as a company and consistently delivered in a timely fashion.

What was your primary form of communication with OuterBox?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The ability to meet virtually bimonthly has been a great way to reevaluate goals and realign expectations.

Are there any areas for improvement or something OuterBox could have done differently?

Nope, they have been excellent so far.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Reef Industries, Inc

Describe what your company does in a single sentence.

Manufacture plastic films and laminates. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OuterBox to accomplish?

• Build website
• Manage website
• Increase online presence

SOLUTION

How did you find OuterBox?

Referral

Why did you select OuterBox over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from OuterBox were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Provide a reliable and functional B2B website. Maintain our website's content and execute PPC ad word strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They did such a good job with our website that we've now created a second spinoff website for a couple of our other products. A substantial percentage of our new business originates from one of our websites. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I can say OuterBox has never missed a deadline. 

What was your primary form of communication with OuterBox?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

The networking of clients. Since the range of their work covers so many industries, any event that they host quickly turns into a networking event for other vendors. 

Are there any areas for improvement or something OuterBox could have done differently?

They've held the Top Spot in our online marketing strategy. 

BACKGROUND

Please describe your company and position.

I am the VP Marketing of Vip Rubber Company

Describe what your company does in a single sentence.

Vip Rubber and Plastic is one of the best rubber and plastic manufacturing facilities in America. We specialize in custom rubber extrusions, plastic extrusions, rubber sheet products, molded rubber products, plastic pipe and tubing. We have been manufacturing high-quality parts in the USA since 1961

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OuterBox to accomplish?

• SEO
• PPC

SOLUTION

How did you find OuterBox?

Online Search

Why did you select OuterBox over others?

• High ratings
• Great culture fit

How many teammates from OuterBox were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Outerbox rebuilt our website on a more stable platform. They have optimized keywords and content for SEO, and have built a very successful PPC campaign that has brought in a lot of business. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Online leads generated that brought in actual orders.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Extremely professional, consistent, and responsive. They always respond quickly and genuinely want to help. Project management was clear and organized.

What was your primary form of communication with OuterBox?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team has extensive knowledge and is highly responsive—super friendly people who genuinely care about us and our company. 

Are there any areas for improvement or something OuterBox could have done differently?

I am really happy with OuterBox and the team assigned to our account.