OuterBox

BACKGROUND

Please describe your company and your position there.

I'm the director of e-commerce and marketing at a company that manufactured replacement automotive parts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OuterBox, and what were your goals?

Google PPC, we had not touched Google ads for many years and needed someone to help us get started.

SOLUTION

How did you select this vendor and what were the deciding factors?

Luckily, the reps there were persistent, checking in on a regular basis (without being irritating). When it came time to look at new channels, they were top of mind. Having an easy contract out was another factor that helped in the decision-making process.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We explained our goals for growing Google as an advertising channel and taking some of the revenue away from Facebook to become more profitable.

How many people from the vendor's team worked with you, and what were their positions?

I believe there are 4 people working with us, a project manager, a PPC specialist, an SEO specialist, and our account manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Averaging 20x ROAS, navigating regular and more sizeable Google updates with ease.

Describe their project management style, including communication tools and timeliness.

Work through email and ActiveCollab, with weekly contact and monthly reporting calls.

What did you find most impressive or unique about this company?

Some very smart team members. They have never been pushy about increasing spend.

Are there any areas for improvement or something they could have done differently?

They knew we have been burned before by agencies, so I think they were more cautious than they needed to be. Regardless, they've done a fantastic job.

BACKGROUND

Please describe your company and your position there.

I am an executive of an online supplement company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OuterBox, and what were your goals?

They were hired to improve our SEO and conversion rate for organic search.

SOLUTION

How did you select this vendor and what were the deciding factors?

Compared their cost and services to similar providers. They had direct experience with supplements.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The work was to optimize our store for SEO.

How many people from the vendor's team worked with you, and what were their positions?

3 to 4 people. Some with email and most with SEO work.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Overall volume was not up, substantially, but organic search sales doubled. Without their services our numbers would been much lower.

Describe their project management style, including communication tools and timeliness.

Meetings are scheduled monthly with complete reports. There is no hiding. Every keyword is documented along with position changes. The monthly report is thorough and presented using third-party tools.

What did you find most impressive or unique about this company?

One of the best things about this company is its transparency and reporting. Every month we get a detailed report of every keyword followed. We meet monthly with the entire team to review the report and plan for next's month's work. It is quite clear what has been and has not been accomplished. With other companies I have worked with the reports have rather nebulous.

Are there any areas for improvement or something they could have done differently?

Their work on improving conversion rates was unsuccessful because the true cause of the lack of conversion rates was beyond their control. I think more research into the causes would have been helpful.

BACKGROUND

Please describe your company and your position there.

I am the Marketing and Innovation Manager for a Chemical Manufacturing company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OuterBox, and what were your goals?

We engaged OuterBox to assist with SEO. Our goal was to increase web traffic and ultimately site conversions by making our online content more relevant.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected OuterBox based on a previous successful engagement.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Monthly SEO engagement resulting in ongoing site and webpage optimizations. Regular reporting on results.

How many people from the vendor's team worked with you, and what were their positions?

Regular engagement with three team members - VP Business Development, Account Manager and SEO Strategist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Measureable increase in total keywords and keyword rankings month over month.

Describe their project management style, including communication tools and timeliness.

Most communication through the ActiveCollab platform. Additional engagement and reporting monthly via video. OuterBox representatives have been very responsive throughout.

What did you find most impressive or unique about this company?

Engagement and results. With OuterBox, you'll have an SEO partner to help you achieve your goals and keep your content relevant.

Are there any areas for improvement or something they could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

I work for an eCommerce company that sells branded quilting products to consumers. They needed help assessing their website performance, specifically for SEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OuterBox, and what were your goals?

We engaged OuterBox to audit the website and provide recommendations to optimize it for SEO.

SOLUTION

How did you select this vendor and what were the deciding factors?

Found based on reputation and specialization in eCommerce specifically. Lots of relevant experience with companies like us. Also very easy to work with and down to earth.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

OuterBox reviewed our website and technical site audit and provided detailed comments about opportunities for improvement, potential tools to consider and how to implement changes, all centered around how we can drive more traffic via SEO results and increase site conversion to drive revenue.

How many people from the vendor's team worked with you, and what were their positions?

We worked with Justin Smith the owner.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were impressed by the deliverables and the recommendations provided, which have added meaningful value to our site performance.

Describe their project management style, including communication tools and timeliness.

The team is very responsive and willing to collaborate freely. We really appreciated the timely communication and the straightforward feedback. We used email, file attachments and linked online documents.

What did you find most impressive or unique about this company?

We were impressed by their knowledge of e-commerce and SEO, specifically. They are truly experts. And everyone is easy to talk to, work with, etc. They are focused on driving results.

Are there any areas for improvement or something they could have done differently?

No recommendations.

BACKGROUND

Please describe your company and your position there.

I am the owner of Centaur Forge a manufacturer and distributer of farrier and blacksmith products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OuterBox, and what were your goals?

We hired OUTERBOX to manage our adwords and then we added SEO support.

SOLUTION

How did you select this vendor and what were the deciding factors?

We got to OUTERBOX after trying two other companies. We chose them because we were impressed by their available resources and their ability to discuss in detail what they planned to do and the team that would execute it.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

OUTERBOX manages our Adwords and SEO projects. We have a monthly ZOOM meeting on both projects to discuss results and cooperate on ongoing and future marketing initiatives. It is a productive working environment.

How many people from the vendor's team worked with you, and what were their positions?

We have one person for Adwords and another for SEO. Also senior people from OUTERBOX attend our monthly meetings.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Search results and online sales growth have improved and are critically dependent on OUTERBOX initiatives.

Describe their project management style, including communication tools and timeliness.

They supply complete metrics an a monthly basis and foster a cooperative interchange of information.

What did you find most impressive or unique about this company?

The results they delivered.

Are there any areas for improvement or something they could have done differently?

No We are very satisfied working with them.

BACKGROUND

Please describe your company and your position there.

I am Director of Ecommerce for online B2C business that sells crafting products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OuterBox, and what were your goals?

We were looking to maintain and improve our SEO performance. Primary goals was to expand keyword performance and increase organic SEO traffic.

SOLUTION

How did you select this vendor and what were the deciding factors?

We vetted multiple vendors and felt their plan and expertise best aligned with our goals.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Engagement started with technical audit and keyword research. From there we worked with them to optimize on page content and created new SEO content.

How many people from the vendor's team worked with you, and what were their positions?

We work an account manager and a strategist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen growth in number of keywords ranking on page 1 along with improved rankings.

Describe their project management style, including communication tools and timeliness.

Team has been very organized and great at communicating including maintaining a beneficial cadence of meetings. The project management tools are easy to use and help keep projects moving forward.

What did you find most impressive or unique about this company?

We're impressed with their SEO knowledge and how quickly they've understood how our business operates.

Are there any areas for improvement or something they could have done differently?

With large amount of SEO content we are creating it could be helpful to have better tracking on these individual tasks.

BACKGROUND

Please describe your company and your position there.

I am the marketing director for a group of retail businesses that specialize in intimate apparel, adult toys undergarments.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OuterBox, and what were your goals?

We hired OuterBox to help with our search engine optimization and increase presence and visibility. Our goals aligned perfectly with their vision to increase, impressions, traffic and inevitably sales.

SOLUTION

How did you select this vendor and what were the deciding factors?

We took a long time to research SEO companies and honestly the biggest reason we went with OuterBox was their presentation, they were to the point, helpful and informative leaving me with a great gut feeling that it would be a strong fit.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We worked with them for about 3 years and over the course of that time we mainly focused on keywords and some slight technical improvements to enhance the site. The main site they worked on, we would consider more of a marketplace and we carry over 10,000 products making it a lot of different keywords to target. Every month they focused on a different category and the words and phrases within it using research and analytical tools combined with our companies product knowledge to create incredible content.

How many people from the vendor's team worked with you, and what were their positions?

When we started out we worked with the Jeff who was amazing to deal with. Throughout the 3 years we had 2 reps who were both great and then collaborated with a few others who worked with the reps themselves.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They definitely met our expectations for the goals over the 3 years. They identified a lot of technical improvements that needed to be addressed and they not only found but fixed them as well. As far as SEO and presence go, our organic traffic increased year over year while we were with them between 23% and 31% which did result in increased sales and conversion rates.

Describe their project management style, including communication tools and timeliness.

We found great communication was made and we mostly corresponded over email and in active collab but we got monthly and quarterly reports that we were fully walked through.

What did you find most impressive or unique about this company?

Just the personal attention they gave. It felt like they were almost an extension of our marketing team as opposed to an outside company.

Are there any areas for improvement or something they could have done differently?

I honestly didn't have any areas of improvement for them as they helped us reach our goals and did so in such a great manner.

BACKGROUND

Please describe your company and your position there.

We are an online retailer of designer reading glasses. We have been selling online since 2000 but have had brick and mortar stores since 1986. I am the President of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Trinity Insight?

SEO Audits and A/B Testing

What were your goals for this project?

Improve organic traffic. Increase conversion.

SOLUTION

How did you select this vendor?

Met Craig Smith at an e-tail conference in 2011. I was impressed.

Describe the project in detail.

not applicable

What was the team composition?

Director of IT and Customer Experience Manager from our team. Trinity had various teams over the years.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are still in business and still thriving.

How effective was the workflow between your team and theirs?

They have a knack for picking good people. We've never had anything but the best on our teams. Never disappointed.

What did you find most impressive about this company?

We consider Trinity Insight as an extremely important relationship. I have known and worked with Craig Smith and his team for 10+ years.

They have performed SEO Audits, A/B testing for our site and a host of other services.

Craig and his team have always been responsive, complete and professional and they share many excellent ideas for how to optimize better. This is a wonderful team to work with as they translate our ideas into beautiful designs.

Without Trinity Insights, we would not be as successful against our Goliaths as we have been. We appreciate everything they do for us.

Are there any areas for improvement?

Very receptive when have suggestions.