Nucleo Analytics Pvt Ltd

BACKGROUND

Please describe your company and position.

I am the Founder of Never Quit Sports Recovery

Describe what your company does in a single sentence.

We provide state-of-the-art recovery therapies that help athletes and active individuals recover faster, prevent injuries, and perform at their best.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Nucleo Analytics Pvt Ltd to accomplish?

• Build Brand Awareness
• Promote Pre-Launch and Founder Specials
• Create a Strong Online Presence

SOLUTION

How did you find Nucleo Analytics Pvt Ltd?

upwork

Why did you select Nucleo Analytics Pvt Ltd over others?

• Pricing fit our budget
• I Interviewed them

How many teammates from Nucleo Analytics Pvt Ltd were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work
1. SEO (Search Engine Optimization)
Goal: Improve Club Never Quit’s visibility in local search results to drive organic traffic.

Tasks:

Keyword research targeting therapies (e.g., cold plunge, red light therapy) + local terms (Scottsdale, AZ).
On-page SEO recommendations (titles, meta descriptions, headers, internal linking).
Local SEO optimization for Google Business Profile.
Backlink development through local citations and wellness-related blogs.
Monthly SEO performance reports.
 
2. SMO (Social Media Optimization)
Goal: Strengthen brand presence and engagement across social platforms.

Tasks:

Optimization of Instagram, Facebook, and Google profiles (bios, banners, highlights, CTA links).
Development of visual brand identity for social posts (color palette, templates, layout).
Content planning based on pillars: education, inspiration, community, humor, and results.
Posting calendar: 3–5 posts per week, including reels and stories.
Community engagement: responding to comments, likes, and shares.
 
3. PPC (Pay-Per-Click Advertising)
Goal: Drive qualified traffic to the website and booking page through paid search.

Tasks:

Campaign creation in Google Ads for branded and non-branded search terms.
Ad copywriting with compelling CTAs for lead generation.
Landing page review or recommendations for higher conversion rates.
Geo-targeted ads focused on high-income, active communities in Scottsdale.
Ongoing bid optimization and A/B testing.
Conversion tracking setup and reporting.
 
4. SMA (Social Media Ads)
Goal: Generate leads, trials, and memberships via Meta (Instagram & Facebook) ads.

Tasks:

Creation of "Coming Soon" and "Founder Member Specials" ad campaigns.
Design of ad creatives (image + video format) tailored for Instagram feed, Stories, Reels, and Facebook Ads.
Custom audience setup (location, interest-based, and retargeting).
Ad copywriting and funnel planning.
Weekly performance tracking (clicks, CTR, CPC, CPM, conversions).
 
Key Deliverables Summary
- SEO: Keyword list, on-page audit, Google Business Profile optimization, backlink plan, monthly SEO report
- SMO: Social profiles optimized, content calendar, 12–20 branded posts/month, visual assets (templates), community interaction
- PPC: Google Ads setup, 2–3 search campaigns, ad copy, location targeting, conversion tracking, performance dashboard
- SMA: Ad campaigns for Instagram/Facebook, video and image creatives, custom audience segmentation, weekly metrics report

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

CTR, Avr CPC, Ammount Spent, Cost per result, New Leads. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication has been clear and consistent, with daily updates provided via Basecamp. All tasks have been completed on time, and the team has been responsive to all of my questions and requests.

What was your primary form of communication with Nucleo Analytics Pvt Ltd?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about this company is their consistent daily communication and quick response to all of my requests. They've brought a level of expertise I didn’t even know I needed—offering valuable insights across SEO, audience testing, content strategy, and website optimization. Their proactive approach, depth of knowledge, and reasonable pricing have made them an invaluable partner for my business.

Are there any areas for improvement or something Nucleo Analytics Pvt Ltd could have done differently?

If there’s one area for improvement, it would be the addition of Spanish-speaking team members. That would open the door for me to collaborate with them on even more projects in the future!

BACKGROUND

Please describe your company and position.

I am the Director Digital Strategy of WonderWrks IT

Describe what your company does in a single sentence.

WonderWrks, we have developed a strategic plan that actively seeks improvements in QA, Mobility, Web Apps, IoT Solutions, and Outsourcing. This positions us as a leader in emerging models. As an organization,” end-to-end, WonderWrks IT Services.” consults, develops, implements, and outsources. Meets all your IT needs, including maintenance.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Nucleo Analytics Pvt Ltd to accomplish?

• Backlinks
• SEO
• Google Ranking

SOLUTION

How did you find Nucleo Analytics Pvt Ltd?

• Online Search
• Referral

Why did you select Nucleo Analytics Pvt Ltd over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Nucleo Analytics Pvt Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Detailed on-page analysis and fixes to make your website SEO-optimized.
Detailed Competition and Keyword Analysis to help you select the best set of keywords that can drive traffic to your website.
Quality backlink creation from high authority websites with PA/DA higher than 30.
Google My Business page optimization and promotion included.
Regular reports to keep you updated with the process and progress generated.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website SEO-optimized.
Detailed Competition and Keyword Analysis to help you select the best set of keywords that can drive traffic to your website.
Quality backlink creation from high authority websites with PA/DA higher than 30.
Google My Business page optimization and promotion included.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I work with their PM weekly status updates and plan for the month ahead...

What was your primary form of communication with Nucleo Analytics Pvt Ltd?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Communication is the key

Are there any areas for improvement or something Nucleo Analytics Pvt Ltd could have done differently?

Nope

BACKGROUND

Please describe your company and position.

I am the Director of ATT

Describe what your company does in a single sentence.

Health care services in Australia 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Nucleo Analytics Pvt Ltd to accomplish?

• Acquire new leads using meta

SOLUTION

How did you find Nucleo Analytics Pvt Ltd?

Other

Why did you select Nucleo Analytics Pvt Ltd over others?

Good value for cost

How many teammates from Nucleo Analytics Pvt Ltd were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Key Deliverables:

1. Campaign Management

• Managed active ad campaigns in Meta Ads Manager.

• Monitored performance metrics such as CTR, CPC, CPA, and ROAS.

• Ensured campaigns remained aligned with the client’s goals and budget.

2. Optimisation (As Needed)

• Reviewed performance periodically and made data-driven adjustments.

• Refined targeting, budgets, or creatives only when results indicated a need.

• Focused on maintaining campaign efficiency without over-adjusting.

3. Reporting

• Provided updates or reports summarising key performance indicators.

• Highlighted any changes made and their impact on results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The Meta Ads campaign delivered strong, measurable outcomes that reflected progress and success across key performance areas. These included:

• Improved Cost Efficiency: Achieved a reduction in Cost Per Click (CPC) and/or Cost Per Acquisition (CPA), ensuring better value for ad spend.

• Consistent ROAS: Maintained a healthy Return on Ad Spend (ROAS), aligning with client benchmarks and profitability goals.

• Increased Engagement: Saw an uplift in engagement metrics such as click-through rate (CTR), ad impressions, and post interactions.

• Stable Lead Generation: Delivered a steady flow of qualified leads with consistent ad performance over the campaign duration.

• Optimised Budget Use: Ensured ad spend was effectively allocated, avoiding wasted budget and maximising performance with minimal intervention.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was smooth and reliable throughout the campaign. Pankaj was our main point of contact, and he did an outstanding job ensuring everything ran efficiently. He consistently monitored the campaigns and was quick to respond whenever we had questions or needed adjustments.

Deliverables were provided on time, and while the scope was primarily campaign management, Pankaj remained proactive and transparent in his communication. He provided timely updates, explained performance clearly, and made optimisations only when necessary—demonstrating both expertise and restraint.

Overall, Pankaj made the entire process easy and stress-free. His responsiveness, professionalism, and attention to detail gave us full confidence in the work being done.

What was your primary form of communication with Nucleo Analytics Pvt Ltd?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about this company was their no-fuss, results-driven approach. They didn’t overcomplicate the process or make unnecessary changes just for the sake of activity—they focused on what actually worked.

Pankaj, in particular, stood out for his clarity, responsiveness, and professionalism. He took the time to understand our needs, avoided wasting budget, and ensured the campaigns stayed on track without constant hand-holding. That level of trust and reliability is rare, and it made the partnership incredibly valuable.

Are there any areas for improvement or something Nucleo Analytics Pvt Ltd could have done differently?

Overall, we were very satisfied with the service provided by Nucleo Analytics Pvt Ltd. If there’s one area for improvement, it would be to offer a bit more proactive reporting or insights—even when campaigns are running smoothly. Regular check-ins or short performance summaries could help keep us even more in the loop and highlight small wins or areas for future growth.

That said, the team—especially Pankaj—was responsive whenever we reached out, so this is more of a suggestion than a criticism.

BACKGROUND

Please describe your company and position.

I am the Business Assistant of SoapyMania

Describe what your company does in a single sentence.

We are handcrafted soap and bath treats company. Crafted for multiple benefits, our products simplify your skincare routine. You no longer need to spend money on multiple bottles and time on 10-step skin routine.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Nucleo Analytics Pvt Ltd to accomplish?

• Help research keywords
• Write 2-3 blog posts per month
• Optimize our website SEO

SOLUTION

How did you find Nucleo Analytics Pvt Ltd?

Outreach

Why did you select Nucleo Analytics Pvt Ltd over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Nucleo Analytics Pvt Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with Nucleo Analytics has been a game-changer for our digital presence. Their keyword research has provided us with valuable insights, helping us target the right audience with precision. The 2-3 blog posts they produce each month are not only well-researched and engaging but also optimized for SEO, driving more organic traffic to our website

Beyond content creation, their SEO optimization efforts have significantly improved our website’s visibility. From refining meta descriptions to enhancing site structure, they ensure our platform remains competitive in search rankings. Their strategic approach and consistent results make them a trusted partner in our growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our website visits grew twice and Google rankings for certain keywords improved.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. Everything was handled professionally and on time. They use Basecamp for their projects and communication and always reply promptly to all our messages. 

Also, Nucleo Analytics Pvt Ltd gave us solutions for some tasks outside of the scope

What was your primary form of communication with Nucleo Analytics Pvt Ltd?

Email or Messaging App

What did you find most impressive or unique about this company?

Their company culture and organization is very admirable

Are there any areas for improvement or something Nucleo Analytics Pvt Ltd could have done differently?

Haven't noticed any. Great value 

BACKGROUND

Please describe your company and position.

I am the General Manager and COO of Trailer Made Custom Trailers LLC 

Describe what your company does in a single sentence.

We are custom trailer manufacturers as well as the leading tiny house builders in the United States.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Nucleo Analytics Pvt Ltd to accomplish?

• Grow Google search results
• grow social media marketing
• SEO and on site / off-siite page improvements

SOLUTION

How did you find Nucleo Analytics Pvt Ltd?

upwork.com

Why did you select Nucleo Analytics Pvt Ltd over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Nucleo Analytics Pvt Ltd were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I have tasked Nucleo with the day to day operations of my entire online campaign.  Initial deliverables were SEO, Google Ads and PPC, and Facebook, Meta adverts.  We are now working on Youtube.  My main goal is to sell houses.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have improved 17-35% in all key metrics.  We are still climbing up on some keyword ranks, but I believe our SEO authority ranking is climbing also.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They're always very responsive, and their deliverables are timely and detailed.

What was your primary form of communication with Nucleo Analytics Pvt Ltd?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Attention to detail, value for cost, and they actually DELIVER results.

Are there any areas for improvement or something Nucleo Analytics Pvt Ltd could have done differently?

Not really.  Meta pay is a mess, so no fault of theirs, but our FB campaign was a little rocky at the start, but that was mostly due to issues with our FB account.  They got it sorted out for us even, not really in their scope of work for this project.  That shows they will definitely go above and beyond your normal project work to copmlete the project.

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Solar Home Reviews

Describe what your company does in a single sentence.

We help customers have a great experience with residential solar in the United States

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Nucleo Analytics Pvt Ltd to accomplish?

• Grow our web traffic
• Help convert web traffic to conversions

SOLUTION

How did you find Nucleo Analytics Pvt Ltd?

Online Search

Why did you select Nucleo Analytics Pvt Ltd over others?

Good value for cost

How many teammates from Nucleo Analytics Pvt Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Nucleo Analytics developed a comprehensive SEO strategy for Solar Home Reviews, focusing on key keyword targets to boost online visibility. Over the past eight months, they delivered one blog post per month, optimized for those target keywords, and consistently built 50 high-quality backlinks each month. These efforts have significantly increased organic traffic to solarhomereviews.com and improved our overall search engine rankings. 

The combination of content creation and backlink building has effectively enhanced our online presence and visibility in a highly competitive market.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

increased traffic to our website Solarhomereviews.com, weekly reports of how our targeted keywords are ranking in google 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We meet biweekly for virtual meetings, and despite the time difference, Nucleo Analytics has been extremely responsive to both messages and emails. They’ve consistently shown flexibility and a willingness to meet virtually whenever we've needed to discuss the project. In terms of project management, they have been very organized and have met all agreed-upon deadlines, ensuring that tasks were delivered on time. 

Their proactive communication and responsiveness have made the collaboration smooth and efficient.

What was your primary form of communication with Nucleo Analytics Pvt Ltd?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed me most about Nucleo Analytics is their deep understanding of SEO, but what stands out even more is how Alkesh, the project manager, has expanded his knowledge of the Residential Solar Installation industry. This is a highly competitive field with some of the most expensive keywords on the internet. His growing expertise has been reflected in the steadily improving quality of the backlinks, articles, and blogs they produce for us. 

Each piece of content Nucleo Analytics Pvt Ltd delivers has become more targeted and effective, leading to noticeable increases in our web traffic.

Are there any areas for improvement or something Nucleo Analytics Pvt Ltd could have done differently?

We are always seeking ways to improve, and early in the process, I had concerns about how effective our strategy was. However, I came to understand that SEO requires time to show measurable results. Patience and consistent effort are key, and over time, we saw the impact of our efforts. One area for improvement could be providing more detailed initial insights on the timeline of results, which would help manage expectations. 

Additionally, we’ve learned that constant monitoring and adjustments are essential to ensure we’re on track to meet our goals, which Nucleo Analytics has adapted to well.

BACKGROUND

Please describe your company and position.

I am the Co-Owner and Principal Landscape Designer of Lima-Stanley Design

Describe what your company does in a single sentence.

Interior and Landscape design firm focused on wellness design paired with sustainable practices. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Nucleo Analytics Pvt Ltd to accomplish?

• Increase SEO visibility
• Guide and educate on SEO expectations

SOLUTION

How did you find Nucleo Analytics Pvt Ltd?

Upwork

Why did you select Nucleo Analytics Pvt Ltd over others?

• High ratings
• Pricing fit our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work that fits our company is expected to optimize our SEO to rank higher through organic searches, continually update our keywords, backlinks, etc., and provide posts and blogs aligned with our company branding, messaging, and copy. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The biggest measurable outcomes have been keyword rankings. The team provides weekly keyword rankings to reflect the success we are receiving. In addition, they create a monthly recap presentation and an action plan for the upcoming month. The team reviews the recap and action plan presentations via virtual meetings. 
This allows us time for me to process the expectations and ask any questions needed or request any changes that I see fit to benefit our company. These meetings have proven crucial for the success of our company.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Regarding their project management, they certainly meet my expectations. They've provided me a portal for me to communicate with them, and I always receive a response within 24 hours or less. They have always delivered expectations on time and are always flexible in working with me if I request changes to anything being presented. 

What was your primary form of communication with Nucleo Analytics Pvt Ltd?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their communication has always impressed me. I reside and work in Dallas, Texas and they are 7 hours ahead of me; however, that never seems to be a barrier for them. Although I consider myself respecting their time off, I am always surprised to receive a response from them even when it is considered after their office hours or what would be considered an extremely late message from me. 

They're also very patient with me, as I have very little knowledge of SEO and its complete "in's and out's," in how it works. They take time to help me better understand their decisions in moving forward with certain aspects of the project. 

Are there any areas for improvement or something Nucleo Analytics Pvt Ltd could have done differently?

Nothing that I can think of at this time. 

BACKGROUND

Please describe your company and position.

I am the Director & Design Lead of Metamode

Describe what your company does in a single sentence.

Design partner for founders.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Nucleo Analytics Pvt Ltd to accomplish?

• PPC
• SEO
• SMM

SOLUTION

How did you find Nucleo Analytics Pvt Ltd?

Freelancer site

Why did you select Nucleo Analytics Pvt Ltd over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Nucleo Analytics Pvt Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Pay-Per-Click (PPC) Campaigns

Development and management of PPC advertising campaigns.
Optimization of ad spend to maximize ROI.
Continuous monitoring and adjustment of ad strategies based on performance metrics.
Search Engine Optimization (SEO)

On-page and off-page SEO strategies.
Keyword research and implementation.
Regular SEO audits and updates to improve website ranking.
Social Media Marketing (SMM)

Creation and management of social media content.
Strategy development to enhance social media presence.
Engagement with followers and analysis of social media metrics.
Deliverables:
PPC Reports

Monthly performance reports detailing ad spend, click-through rates, conversions, and ROI.
SEO Reports

Bi-monthly SEO performance reports including keyword rankings, traffic analysis, and SEO audit findings.
SMM Reports

Monthly social media performance reports covering engagement metrics, follower growth, and content effectiveness.
Strategic Recommendations

Quarterly reviews with strategic recommendations for PPC, SEO, and SMM improvements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

PPC Campaign Reports

Weekly and Monthly analysis of ad performance, including click-through rates, cost per click, and conversion rates.

SEO Performance Reports

Weekly updates on keyword rankings, organic traffic growth, and backlink acquisition.

SMM Engagement Reports

Weekly and Monthly summaries of social media follower growth, engagement metrics, and content reach.

Quarterly Strategic Recommendations

Comprehensive reviews and actionable insights for improving PPC, SEO, and SMM strategies.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivered very fast in most cases. Very attentive.

What was your primary form of communication with Nucleo Analytics Pvt Ltd?

Email or Messaging App

What did you find most impressive or unique about this company?

Their value for money and the speed are impressive.

Are there any areas for improvement or something Nucleo Analytics Pvt Ltd could have done differently?

Improve the quality of their creative and strategy. Should be constantly looking for ways and recommendations to increase ROI.

BACKGROUND

Please describe your company and position.

I am the Founder of Swell Strategy

Describe what your company does in a single sentence.

We provide marketing consulting services to small businesses and high-growth startups.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Nucleo Analytics Pvt Ltd to accomplish?

• Improve organic search rankings
• Optimize website for discoverability
• Increase sales

SOLUTION

How did you find Nucleo Analytics Pvt Ltd?

Upwork

Why did you select Nucleo Analytics Pvt Ltd over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Nucleo Analytics Pvt Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO with a focus on optimizing the website, improving keyword ranking, increasing site visitors. Ravi and team have developed focused strategies geared at meeting my goals. Deliverables have included several hundred offsite posts, recommendations to improve onsite tags and content, and robust analytics. So far, we have seen a nice improvement in organic ranking and site traffic and expect the downstream impact of increased sales to soon follow.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The campaign is still active and in early stages, but we have seen +6% organic traffic, +25% backlinks, and ranking improvement in 30+ keywords, including several on page 1 that were not previously ranked.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are proactive with recommendations to improve my business and highly responsive to questions and requests. Very pleased with the level of engagement.

What was your primary form of communication with Nucleo Analytics Pvt Ltd?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are consummate professionals, quick and very smart, yet also such a pleasure to work with.

Are there any areas for improvement or something Nucleo Analytics Pvt Ltd could have done differently?

None I can think of

BACKGROUND

Please describe your company and position.

I am the Marketing Director of TLC

Describe what your company does in a single sentence.

We do  Digial MArketing 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Nucleo Analytics Pvt Ltd to accomplish?

• SEO
• Adwords

SOLUTION

How did you find Nucleo Analytics Pvt Ltd?

Online Search

Why did you select Nucleo Analytics Pvt Ltd over others?

Good value for cost

How many teammates from Nucleo Analytics Pvt Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Digital Marketing

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We need to ranking online

Describe their project management. Did they deliver items on time? How did they respond to your needs?

yes , everything on time.

What was your primary form of communication with Nucleo Analytics Pvt Ltd?

Virtual Meeting

What did you find most impressive or unique about this company?

Their knowledge was impressive.

Are there any areas for improvement or something Nucleo Analytics Pvt Ltd could have done differently?

no