New Target, Inc. - The Digital Agency

BACKGROUND

Please describe your company and position.

I am the SVP of Institute of World Politics

Describe what your company does in a single sentence.

The Institute of World Politics is a graduate school of national security, intelligence and international affairs. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire New Target, Inc. - The Digital Agency to accomplish?

• online marketing
• website refresh
• increasing student enrollment

SOLUTION

How did you find New Target, Inc. - The Digital Agency?

Referral

Why did you select New Target, Inc. - The Digital Agency over others?

• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from New Target, Inc. - The Digital Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

New Target's digital marketing campaign resulted in 1000s of leads for our recruitment team. The refreshed our website, greatly improving the look and feel, online application process and site navigation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

number of website visits and number of leads from online marketing

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The New Target team met all deadlines, with time to spare. They responded to all requests - whether they were by phone, text or email within hours. 

What was your primary form of communication with New Target, Inc. - The Digital Agency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

New Target, Inc. - The Digital Agency's high-quality work and high-caliber team members were impressive.

Are there any areas for improvement or something New Target, Inc. - The Digital Agency could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am the Vice President of Oxford Finance LLC

Describe what your company does in a single sentence.

Oxford Finance delivers flexible financial solutions to companies worldwide across multiple sectors, including life sciences, healthcare, business services and software & technology.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire New Target, Inc. - The Digital Agency to accomplish?

• Support for our SalesForce CRM application

SOLUTION

How did you find New Target, Inc. - The Digital Agency?

Referral

Why did you select New Target, Inc. - The Digital Agency over others?

• Close to my geographic location
• Great culture fit
• Good value for cost

How many teammates from New Target, Inc. - The Digital Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

New Target supports our instance of SalesForce. From data management to creating and maintaining fields, workflows and reports. We do not have in-house expertise, and we use New Target for on-demand project work as it arises. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

New Target has successfully supported our SalesForce CRM instance and is always responsive and able to deliver the results that we requested. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time and responsive. 

What was your primary form of communication with New Target, Inc. - The Digital Agency?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

They understand our business needs and our application environment. There is never a need to explain the background for the project that we are looking for. 

Are there any areas for improvement or something New Target, Inc. - The Digital Agency could have done differently?

No. We are completely satisfied. 

BACKGROUND

Please describe your company and position.

I am the Project Lead / chair of Southern Maryland Equity in History Coalition

Describe what your company does in a single sentence.

We are a church that is very engaged in community support and engagement.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire New Target, Inc. - The Digital Agency to accomplish?

• Help create a website that enables access to local history
• Do so in a manner that appeals to a wide audience
• Create a searchable website

SOLUTION

How did you find New Target, Inc. - The Digital Agency?

Online Search

Why did you select New Target, Inc. - The Digital Agency over others?

• Pricing fit our budget
• fit with our design needs

How many teammates from New Target, Inc. - The Digital Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Discovery
• Design and style
• web design
• Set requirements
• Analytics
• Testing
• Training
• Finalization and launch

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Production of website that met our objectives

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Continued interaction with project manager and staff

What was your primary form of communication with New Target, Inc. - The Digital Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

They brought their experience from work on a project that reflected our design expectations

Are there any areas for improvement or something New Target, Inc. - The Digital Agency could have done differently?

Full apprecition that we were unlike business customers and brought little experience in this work.

BACKGROUND

Please describe your company and position.

 I am a manager at a food company 

Describe what your company does in a single sentence.

Food manufacturer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire new target, inc. - the digital agency to accomplish?

• Web Design

SOLUTION

How did you find new target, inc. - the digital agency?

Referral

Why did you select new target, inc. - the digital agency over others?

Referred to me

How many teammates from new target, inc. - the digital agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Redesign corporate website, refresh branding and content

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Content, user experience

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The account manager, Tessa, was a pleasure to work with. She developed detailed project plans outlining scope, timelines, and deliverables. She did an excellent job of managing our hours and ensuring our project was executed within allocated budget. 

What was your primary form of communication with new target, inc. - the digital agency?

Virtual Meeting

What did you find most impressive or unique about this company?

She is very easy to work with and brought a high level of expertise and professionalism which exceeded our expectations. Their designer, Rachel, played a huge role helping us to conceptualize and develop all the visual elements to create a cohesive and eye catching website. David was also very helpful!

Are there any areas for improvement or something new target, inc. - the digital agency could have done differently?

None to mention.

BACKGROUND

Please describe your company and your position there.

The Scholarship Fund of Alexandria [SFA] is a 501(c)(3) nonprofit organization that helps the students of the Alexandria City Public Schools successfully access and complete college. The SFA awards over $950,000 in college scholarships each year and provides college and financial aid advising services.

OPPORTUNITY / CHALLENGE

For what reason(s) did your company hire new target, inc.?

We needed a website for the SFA that reflected the services we provide and its impact on the community.

SOLUTION

Describe the project in detail.

The new target team proposed a website that highlighted the value of the organization and was easy for all stakeholders to navigate. With the project manager, Trevor West, at the helm, they worked with us to understand our needs. They developed a great design concept and created a dynamic website that will draw traffic to the site, facilitate serving our stakeholders, and help with funding our mission.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They performed all the work on time and were great at problem-solving. We are thrilled with the new website! Trevor was especially great with his thoroughness, patience, and charm.

What did you find most impressive about this company?

Everyone at new target is very professional and highly competent.