Momentumm Digital

BACKGROUND

Please describe your company and your position there.

I'm the lead of an initiative/organization that aims to advance the quantum science and technology sector in Quebec, Canada.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Momentumm Digital, and what were your goals?

We hired Momentumm Digital for the production and editing of short videos promoting the quantum science and technology sector in Quebec along with some of its main players.

SOLUTION

How did you select this vendor and what were the deciding factors?

I worked with the team on a previous mandate at a different organization and was satisfied with their professionalism and the quality of the work at a good rate for their services. They are friendly and adapt their solutions to your needs.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We had a pretty straight forward process. I gave them a scenario with the questions that I would ask various players from the ecosystem along with an intro and outro from presenting our initiative. We then proceeded to film everybody's answers. Momentumm did a first cut with the best answers and we started editing from their to finish with a preview video, 4 small videos in line with 4 questions that were asked and a final video including everything under 5 minutes.

They filmed some b-roll at the various locations were we filmed and added in some extra b-roll that was provided. They were resourceful and needed very little direction to finalize the product. They added some animation to our logo and with names under the interviewed people and wrapped it all up nicely.

Who did you work with and what was the feedback process like?

I worked with 2 people that filmed, but with most interaction and the entire editing process with Steven. We did some back and forth through emails and some calls and had a session in person to do the first major editing cut.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It's still too early to tell and we don't actually sell any products or solutions, but rather financed through the government and non-profit organizations to move the needle in getting the sector known. The initial feedback we received with the first few videos released has been great so far from the community though.

Describe their project management style, including communication tools and timeliness.

Very simple with emails, call, video calls and 1 or 2 live meetings. No wasted time and straight to the point.

What did you find most impressive or unique about this company?

No bs and quality service without trying to constantly oversell me anything extra. They understood my needs and gave me exactly what I needed within the agreed timeframe.

Are there any areas for improvement or something they could have done differently?

The work was really great. The only thing would have been the attention to small details that were fixed quickly but that maybe could have been caught earlier. I would still rate them as top providers.

BACKGROUND

Introduce your business and what you do there.

I’m the web marketing manager at Jeune Chambre de commerce de Montréal, a chamber of commerce. We work with entrepreneurs and business people, especially young people, in Montreal to develop economic growth, entrepreneurship, and more.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Momentumm Digital?

I needed help with some videos for our social media. The content had to go out quickly.

SOLUTION

What was the scope of their involvement?

Momentumm Digital produced 15 videos to be displayed on our Facebook, Instagram, LinkedIn, YouTube, and website. These videos were about the current economic and social issues in Quebec’s business environment. They also touched on diversity and inclusion.

We worked collaboratively on the project. I met with Momentumm Digital’s CEO and partner to talk through the video concepts and scripts, and they gave us some really good ideas. After production, their team handled all the post-production editing as well.

What is the team composition?

My main point of contact was Anthony (CEO & Co-Founder) in the beginning. During the production, it was Steven (COO & Co-Founder).

How did you come to work with Momentumm Digital?

We didn’t want a large agency because it would’ve been too expensive for us, so I was looking for a small or medium-sized agency. We ended up finding Momentumm Digital through our network. I met Anthony and decided to work with his company because the price and quality were really good.

How much have you invested with them?

It cost $2,000 for the 15 videos. In the beginning, the price was around $6,000. 

What is the status of this engagement?

We worked together between September 2020–February 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It was a really quick turnaround, considering that we started to film the videos in January and I now have the final products. One month for 15 videos is a great metric.

How did Momentumm Digital perform from a project management standpoint?

The partnership was good, and I liked working with them. We had a Zoom meeting once a month. Besides that, we communicated via email, and I could text them at any time to receive answers quickly.

What did you find most impressive about them?

The speed was really quick — I wasn’t expecting to have the videos ready this month. If I’d wanted the delivery to be even faster, I think they would’ve accepted that.

Are there any areas they could improve?

This wasn’t necessarily a bad point, but I think they moved too fast at times. They were so quick that I wasn’t always able to give my complete feedback. I wanted more time to think about the project and suggest modifications. In the end, the results were really good, though, so it wasn’t a problem.

Do you have any advice for potential customers?

It’s okay if you don’t come with a script prepared because they’re able to brainstorm with you. I didn’t have one ready when we met them since I was just thinking about the video ideas. They’re a really good team, and I definitely recommend them.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing and communications director at Propulsion Quebec, a smart transportation company. We represent over 215 organizations here in Quebec that develop electric vehicles.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Momentumm Digital?

We needed help with a special project to sustain the workforce needed to grow our industry in Quebec. Momentumm Digital is developing a new website to highlight our sector and all the carrier opportunities in it.

SOLUTION

What was the scope of their involvement?

The website is being built from scratch using WordPress. We wanted to be able to showcase a number of job offers on the site, so Momentumm set up different categories of information. There are also articles and innovative solutions, making the site both informative and useful for people who are looking for a new job.

Momentumm also works with us on a paid ads campaign, social media marketing, and Google Ads. They’re also shooting a couple of videos for us. Finally, Momentumm helped us with a special section on the site regarding an event we’re going to have this March. The website has a registration area with the necessary forms. Momentumm also did the branding and logo design for the project.

What is the team composition?

My main point of contact is one of the founders.

How did you come to work with Momentumm Digital?

Since we’re a public organization, we have to solicit proposals when we start new projects. We chose Momentumm Digital because we liked their approach, and they were really patient. Their team and technical tools matched what we were looking for.

How much have you invested with them?

We’ve spent around $50,000–$100,000 CAD (approximately $39,600–$79,100 USD).

What is the status of this engagement?

We started working together in November 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We set KPIs for both of the campaigns, as well as the number of visitors on the website and registrants on the event platform. I have a team working with me, and we also have members and partners of the project who give us feedback.

How did Momentumm Digital perform from a project management standpoint?

We do Zoom meetings for one hour every week, and we also use email and Slack. They provided us a special KPI platform where I can see all the results and analyze them. Communication has been great; we have specific meetings to talk about different topics whenever necessary.

What did you find most impressive about them?

Their creative and reactive team delivers what they promise. There were a couple of propositions they made for the branding and the website, and with our feedback, they were able to propose new things.

Are there any areas they could improve?

The collaboration has been great. I don’t have anything that comes to mind.

Do you have any advice for potential customers?

It’s a really fun collaboration. Their team is very professional. Don’t hesitate to ask questions — they’ll answer gladly and go above and beyond.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Black & Blond Pub Santé, an online delivery service for gluten- and nut-free meals. We go door-to-door throughout all of Quebec.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Momentumm Digital?

I wanted to switch over from my former agency because I wasn’t seeing the right results. That’s when I came across Momentumm Digital. They’ve helped in the form of PPC advertising and Shopify support.

SOLUTION

What was the scope of their involvement? 

Momentumm Digital manages our PPC advertising for our Facebook and Instagram accounts. They also support our Shopify site, handling anything that we’re not able to do in-house. That might include adding new products, troubleshooting, and implementing existing web apps to access additional functions not available in Shopify.

For example, we had a problem with providing user-friendly discount services, so we needed to find a workaround. Momentumm Digital excavated and integrated web apps to solve that issue. Other apps allowed us to schedule publishing and more.

What is the team composition? 

I work directly with Anthony (Owner).

How did you come to work with Momentumm Digital?

I was looking for an agency that had expertise in both advertising and Shopify. It’s hard to find a great service provider that does both. There are so many companies out there that claim to be experts but are just improvising. They don’t know how the data works and can’t produce the results you’re looking for.

But, Momentumm Digital was different. They had a platform where I could check out the live stats on my Facebook campaigns, and I liked that they were really big on data. Diving into the numbers allowed them to educate their customers (in this case, me) on what was working, what wasn’t, and how it all fit together.

How much have you invested with them?

I’ve spent $5,000–$6,000 CAD (approximately $3,800–$4,600 USD) so far.

What is the status of this engagement?

Our engagement started in August 2020 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s a great collaboration. Direct sales from social media are up, and they communicate openly with us about everything.

Instead of going over a monthly report full of things that I don’t necessarily understand, Momentumm Digital has weekly calls to go over our live stats. There, I can see how much money we’re spending, check on our return on ad spend (ROAS), and more. 

How did Momentumm Digital perform from a project management standpoint?

Their team keeps us on track and meets all deadlines. The only time they’re not on schedule when I’m not ready with something, but they’ll let me know ahead of time. In terms of communication, we use email and video calls. They're easy to reach and give clear, simple answers. 

What did you find most impressive about them?

They do what they say they will. I don’t know how they manage—it’s like they’re magicians. I’ve referred them to some of my clients to coach on social media because they have such in-depth knowledge in their field.

Are there any areas they could improve?

A project management tool could be useful, but they might not be using one with me based on the scale of the work.

Do you have any advice for potential customers?

Do your best to really understand your dashboard so that you can make the most of it. If you don’t understand something, don’t hesitate to ask what it means. By having all of that data, you can better focus your goals around your metrics.

BACKGROUND

Introduce your business and what you do there.

I’m one of the owners of The Floor Box. We sell flooring, such as laminate, vinyl, or rugs, and flooring accessories online. In addition to consumers, we also sell to builders and designers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Momentumm Digital?

Momentumm Digital is in charge of our paid media campaigns, including Google Ads, Google Shopping, and Facebook. Our goal was to generate sales and improve customer acquisition.

SOLUTION

What was the scope of their involvement?

We have several thousand products, so they had to manage many different PPC campaigns with different parameters depending on the products’ category and collection. They established these campaigns, also focusing on our audience’s location.

Now that the campaigns have been launched, they’re helping us optimize our campaign by making adjustments to refine our target audience. As we go, we adjust our budget and target keywords. We have monthly reviews and they propose solutions and changes then.

What is the team composition?

We have a central point of contact, Anthony (Co-Founder).

How did you come to work with Momentumm Digital?

I’ve worked with two different agencies before, but they weren’t a great fit. Momentumm Digital was referred to me by another business owner. When I called them, they seemed to understand our business model. So, we decided to start small and see what they could do. It went well, so we started giving them more business.

What is the status of this engagement?

We started working with them in May 2020 and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The traffic itself has really exploded. We earn about 20 times the traffic we had before. For every dollar we spent, we generate at least $10.

How did Momentumm Digital perform from a project management standpoint?

We’re a startup, so we’re very fast and agile, and we needed a partner who could keep up with our pace. So far, they have been able to keep up with us. Overall, we’re really satisfied with how they handle our requests. They’re always available for a call when needed.

What did you find most impressive about them?

They understand our business at a high-level. A lot of agencies have mastered the technical aspects, but they don’t understand our business strategy. Momentumm Digital, on the other hand, is able to translate our business model into our campaign.

Are there any areas they could improve?

I haven’t had any complaints so far.

Do you have any advice for potential customers?

When you’re looking for a partner, you have to know what your needs are. They will do the job, but you need to have guidelines and a clear strategy in mind.

BACKGROUND

Introduce your business and what you do there.

I’m the Marketing Manager for a company called NPI Technology Management. We are a managed IT services provider based in Burlington, Vermont and have been in business for over 30 years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Momentumm Digital?

We had a new website made last year but hadn’t done any SEO with it, so we needed a partner to work specifically on internal SEO for the site.

SOLUTION

What was the scope of their involvement?

They are exclusively handling our internal SEO through page organization, keyword targeting in our existing content, and new content creation.

What is the team composition?

I work directly with Anthony (Owner).

How did you come to work with Momentumm Digital?

Anthony ran a webinar through a peer group that we’re involved in, and I was really impressed with his approach. I was doing research on SEO providers at the time and knew that I wanted one who was familiar with managed service providers. We talked about his experience and I contacted a few of his references, and it was an easy decision from there.

How much have you invested with them?

We’ve spent about $2,000 with them so far and are planning to continue work on SEO and possibly add other services in the future.

What is the status of this engagement?

The partnership started in June 2020 and is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

At the beginning of the engagement, we sat down to determine the keywords we wanted to start ranking for and wrote down our online position for each of those keywords. I just checked our new rankings, and of the seven terms we targeted, we are now on the first page of results for all but one.

How did Momentumm Digital perform from a project management standpoint?

Anthony is an absolute delight to work with. He is very easy going, easy to talk to, and responsive to our requests. From the beginning of the project, he outlined what we would be doing each month and set deadlines for each of those steps. We communicate monthly on the phone and more frequently via email about our progress towards our goals.

What did you find most impressive about them?

He goes above and beyond and has offering advice that has been really helpful. He’s willing to look at our SEO needs in a more holistic way, which we really appreciate. Our project has benefitted from his understanding of the MSP business. Anthony knows the terms that people search for and employs that in his work.

Are there any areas they could improve?

I don’t have a ton of experience with them to draw from, but in our work since June, I haven’t experienced anything that I would consider a shortcoming.

Do you have any advice for potential customers?

The best advice I would give is to have a clear idea in your mind of what terms you want to rank for. It is a very collaborative process, so the better ideas you have, the more effectively you’re going to be able to collaborate.

BACKGROUND

Please describe your company and your position there.

HILO is a technology and design Startup based in Montreal, Canada. Inspired by consumers who connect technological innovations to today's lifestyle The Hilo team went to great lengths to revolutionize the way we use a mirror, our goal was to produce two models that combine sleek design, ease of use and cutting-edge technology.

We have successfully completed our mandate, and we are proud to present Hilo Light and Hilo XL our flagship products intended for North American consumers and businesses. Produced in limited series, they are available online and at our specialized retailers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Momentumm Digital?

Momentumm have the people and skills we needed for a 360 solutions for all our Online Marketing solutions

What were your goals for this project?

Having the team drafting and planning all the actions needed to web dev - scripting - copywrite - Social Media - Paid Ads and much much more. A single entry to a new world that put us on the map

SOLUTION

How did you select this vendor?

The smooth interaction and professional vibe around them. They know what they are doing and take you from the hand and drive you to all the details with a simple language that me and my team could understand

Describe the scope of their work in detail.

They take care of the Online Presence and Marketing for A-Z Weekly meeting and reporting, also they provide a real time dashboard that tell us exactly what has been done and where we at

What was the team composition?

They can work as a small team for some parts and have many other specialist jumping in from other fields. So everyone is doing what he's excellent at

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Driving traffic, sales and healthy leads is candy for them and they did it good

How effective was the workflow between your team and theirs?

Very smooth, I had a direct contact with Anthony one of the founders, and he acted as a bridge between my team and his team, so for me I don't have to worry about the details

What did you find most impressive about this company?

They listen well and read between the lines. For me that was impressive because as you probably know, every field has his own jargon. It simplifies my day-to-day work a lot

Are there any areas for improvement?

Nothing, I'm really happy about their work

BACKGROUND

Please describe your company and your position there.

I am a co-founder of Cashflow.io, a fintech SaaS that offers small-to-medium businesses with account receivable tools focused on preventing late payments and boosting cash flow.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Momentumm Digital?

We needed a high level explainer video.

What were your goals for this project?

2D animation with voice over to describe our value propositions

SOLUTION

How did you select this vendor?

Based on their past projects and proximity to us in the city of Montreal.

Describe the video(s) and the process in detail.

The videos needed to describe the services we offer and the mission of the solution. The guys spent time understanding our business, then took our proposed script to their team to fine tune. Days later, they presented a high level look and feel for us to discuss and finally approve the direction. Within a very short period of time, maybe 3 weeks, they had a rough cut that was excellent. Within two revisions the following week, we had a final product.

What was your vendors' project management or feedback process?

They spent a lot of time to understand our business, discuss the vision and made sure we were all on the same page before going into production. As a result, they produced a near perfect video that had very minor changes to be made.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The videos are now featured on our website and the feedback has been very positive.

How effective was the workflow between your team and theirs?

They managed the work flow perfectly and it required very little time or resources from our team to get the job done.

What did you find most impressive about this company?

They took the proper time to understand and did a fantastic job making sure there were discussions at every stage.

Are there any areas for improvement?

On this particular project they handled it perfectly. We were very pleased.

BACKGROUND

Introduce your business and what you do there.

I’m the director of business development for MicroAge Canada. We’re one of 37 franchises within the MicroAge Network, which does national marketing and campaigns.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Momentumm Digital Inc.?

We needed help with marketing and advertising campaigns.

SOLUTION

What was the scope of their involvement?

Momentumm Digital Inc. does quite a bit for us. They helped us upgrade our website to be more digital; it was outdated, and some of the SEO functions didn’t work. They did a lot of work on the site to make it more modern and work better so that we can get more customers.

They also provide content, including blogs, for our website. The team helps us with our six annual campaigns. They help us with everything, from creating the presentations to doing the webinars for us.

For MicroAge Canada’s annual conference, Momentumm Digital Inc. not only led a marketing presentation, but they also recorded the whole conference for us and created a marketing video for us.

What is the team composition?

They have a videographer, a webmaster, blog writers, and translators, because we have to do things in French. They are the perfect fit for us.

How did you come to work with Momentumm Digital Inc.?

We knew Anthony (Co-Founder & CEO, Momentumm Digital Inc.) because Momentumm Digital Inc. had worked for MicroAge in the past. We talked about the kinds of projects we wanted to do, and it was a good fit. We knew the talent level that they had.

How much have you invested with them?

My company has spent over $50,000.

What is the status of this engagement?

We started working together in 2018, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We receive reports in terms of the people who come to the website and click on the different links that we have. We also track the success of the webinars with how many people attend, register, and click on the different content that we make available to them through that webinar. This is why we continue to work with them.

How did Momentumm Digital Inc. perform from a project management standpoint?

Momentumm Digital Inc. does a good job. They’re on top of things; they let us know if something is going to be delayed or if there’s an issue with something. They’re good about delivering on time and making sure we know the steps they’re taking to complete the projects. I’m very happy with that.

What did you find most impressive about them?

They’re knowledgeable about digital marketing and having a digital footprint. They understand that world really well, and they’re able to provide the services that we need to make sure that we’re participating in the digital realm. The other thing is that they understand and have a good background in IT and technology, and that’s helpful. They know what triggers to use to get customers to respond to campaigns.

Are there any areas they could improve?

Perhaps they could offer more guidance on some of the new stuff that’s coming out. I’m stretching here; there’s really not much that they could improve.

Do you have any advice for potential customers?

With any new partner, you need to sit down and hammer out what it is you want to accomplish.

BACKGROUND

Introduce your business and what you do there.

I'm the president of an IT services company. We focus on medium and small businesses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Momentum Digital Inc.?

We didn't have an in-house marketing specialist and wanted to take advantage of the opportunities that come with digital marketing.

SOLUTION

What was the scope of their involvement?

First, they asked me what I was looking to accomplish, what my budget was.  Then, they put together a package which they monitored on my behalf using Google Ads. They did some work with LinkedIn, blogs, and other mediums as well.

What is the team composition?

I had one main point of contact.

How did you come to work with Momentum Digital Inc.?

One of their owners has previously worked with one of my colleagues. When he branched out on his own, my colleague continued to use him and I thought I'd give it a try too. While I looked around for other organizations, I had already established a comfort level with Momentum.

How much have you invested with them?

We invest $3,000 – $4,000 per month.

What is the status of this engagement?

We began working together in December 2018, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They took my objectives and matched them up as best as they could with the budget we had put forth. They monitored it, which was great because if something wasn't working, they could make adjustments. It certainly takes a lot of skill to do this work consistently.

In terms of results, we turned on the service on a Monday and had a potential customer call us and say " I did a search on Friday, and didn't see you there. But I do see you here on Monday". That prospect eventually became a customer, and we all thought it was a really good start. Literally the day we turned it on, we got attention from a brand-new customer, which is pretty rare.

How did Momentum Digital Inc. perform from a project management standpoint?

They’re excellent. We did face-to-face teleconferencing, in conjunction with sharing documents.

While we were ramping up, we were in contact very frequently. Now, we typically touch base once a month now that everything's in place.

What did you find most impressive about them?

Their understanding of the digital solutions that are available was great. I felt they were at the forefront, which allowed me to be at the forefront. I also liked their follow-up. They were actively monitoring the success of the marketing we had put into place.

Are there any areas they could improve?

No, I can't think of anything. When I need them, I can call or email them, and it may not even be related to the work they're doing for me, but they allow me to use them as a sounding board. Overall, they've been very accommodating.

Do you have any advice for potential customers?

My advice is to be open and honest with what you're looking to do and invest in. Google Ads is an expensive business to be in and making sure you get the best bang for your buck. In my opinion, it pays off. In baseball terms, we've got a bunch of doubles and singles, but haven't quite gotten the home runs yet, but we're swinging. I've been able to put my faith in them that they would do a good job and they have.