Mojo Media

BACKGROUND

Please describe your company and position.

I am the CEO of ARC

Describe what your company does in a single sentence.

Addiction & mental health counselling

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mojo Media to accomplish?

• Create a unique logo
• Create a strong website
• Translate leads into clients

SOLUTION

How did you find Mojo Media?

Online Search

Why did you select Mojo Media over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Mojo Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Mojo Media delivered a complete branding and website transformation for ARC, and the results were exceptional. From our custom logo and visual identity to a beautifully designed, high-performing website, every deliverable exceeded expectations. Their team combined world-class creativity, strategic insight, and flawless execution to create a brand presence that perfectly captures who ARC is. 

The new logo and website have significantly elevated our image, strengthened our credibility, and positioned us for future growth. Simply put, Mojo Media is the gold standard for branding and web design, and we could not be happier with the outcome.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The impact of Mojo Media’s work was immediate and significant. Since launching our new brand and website, ARC has experienced increased visibility, stronger client engagement, and a noticeable boost in business opportunities. 

The professional credibility created by our new logo and website has helped us attract new clients, strengthen existing relationships, and stand out in a competitive market. What sets Mojo Media apart is that they didn't just design a logo and website; they helped fuel our growth.

Their work gave ARC a polished, highly professional presence that instills confidence and drives results. We continue to see the benefits of their expertise, and we view their contribution as a key factor in our ongoing success and business growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Mojo Media’s project management was outstanding from start to finish. Every milestone and deliverable was completed on time, communication was clear and proactive, and the team consistently exceeded our expectations. 

They were highly responsive to our feedback and needs, making the entire process smooth, collaborative, and stress-free. A special recognition goes to Sara, who was an absolute superstar throughout the project. Her professionalism, creativity, attention to detail, and commitment to our success were second to none.

Sara went above and beyond at every stage, ensuring ARC felt supported, informed, and confident in the process. Her responsiveness and dedication played a major role in the project's success, and she was truly a pleasure to work with.

If every agency managed projects the way Mojo Media and Sara do, client experiences would be dramatically better. We couldn't have asked for a stronger partner.

What was your primary form of communication with Mojo Media?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Mojo Media was their rare ability to combine exceptional creativity with a deep understanding of business growth. They didn't just create a beautiful logo and website, they built a brand presence that has directly contributed to ARC's success and momentum. 

Their team genuinely cared about our organization and treated our project as if it were their own. The level of attention, professionalism, and commitment to delivering outstanding results was unlike anything we've experienced with other vendors.

Most impressive of all was Sara, whose dedication, responsiveness, and passion for excellence made every interaction effortless. She consistently went above and beyond, and her leadership helped turn a great project into an extraordinary one. Mojo Media doesn't simply meet expectations, they exceed them at every turn.

Their combination of talent, service, and results sets them apart as one of the very best branding and web design companies we've ever worked with.

Are there any areas for improvement or something Mojo Media could have done differently?

Honestly, no. Our experience with Mojo Media was exceptional from beginning to end. They delivered on their promises, exceeded expectations, and consistently went above and beyond to ensure ARC's success. If anything, we only wish we had partnered with them sooner. 

The quality of their work, responsiveness, creativity, and professionalism were outstanding throughout the entire project.

Sara and the team set a very high standard, and we would not hesitate to work with Mojo Media again or recommend them to anyone looking for best-in-class branding and web design services.

BACKGROUND

Please describe your company and position.

I am the Co-Founder and managing director of EverPatch

Describe what your company does in a single sentence.

TrueNorth Infrastructure Inc., through our EverPatch™ brand, supplies high-performance pothole repair materials to municipalities, contractors, and infrastructure professionals across Ontario and Quebec.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mojo Media to accomplish?

• Create a professional, modern website for the launch of our new EverPatch™ brand.
• Clearly communicate our products and value proposition to municipalities, public works departments, and contractors.
• Build a bilingual English/French website that establishes credibility and supports our sales efforts in Ontario and Quebec.

SOLUTION

How did you find Mojo Media?

Online Search

Why did you select Mojo Media over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Mojo Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Mojo Media designed and developed our new EverPatch website from the ground up. The scope included the overall website design, page layouts, product and solutions pages, a pilot program section, resources and contact pages, mobile optimization, and English/French functionality. They worked closely with us throughout the process to organize our content, refine the messaging and presentation, incorporate our branding and custom graphics, and make revisions based on our feedback. The key deliverable was a professional, modern website that clearly presents EverPatch and our products to municipalities, contractors, and infrastructure professionals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Mojo Media successfully completed the website within our required launch timeline and delivered a fully responsive, professional website in both English and French. They completed the key pages and functionality we required, incorporated our feedback throughout the project, and made revisions quickly when needed. The final website gives us a professional digital presence that we can confidently use when presenting EverPatch to municipalities, public works departments, contractors, and other infrastructure professionals.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was excellent. Sara and her team were very responsive, organized, and easy to communicate with throughout the entire project. Whenever we provided feedback or requested changes, they addressed them quickly and professionally. They were patient with us as we refined our content and made sure we were comfortable with the website before moving forward. They also worked hard to accommodate our launch timeline. We always felt that our project was being taken seriously and that the team genuinely cared about delivering a website we were happy with.

What was your primary form of communication with Mojo Media?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most was the level of personal attention and responsiveness. Sara was directly involved throughout the project and genuinely took the time to understand our business, our products, and the audience we wanted to reach. Even when we requested multiple revisions and small details, the team was patient, receptive, and never made us feel rushed. They treated our website as more than just another project and showed a real commitment to getting it right. That level of care, communication, and attention to detail really set Mojo Media apart.

Are there any areas for improvement or something Mojo Media could have done differently?

At this point, there is nothing significant we would have asked them to do differently. The process was smooth, communication was excellent, and whenever we requested revisions or had questions, Sara and her team responded quickly and worked with us until we were satisfied. Overall, we were very happy with both the process and the final result.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of District, a company that designs and installs premier residential technology systems, including lighting, shades, audio/video, networking, security, and smart home control.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mojo Media?

We needed to create a polished, professional website for our company that clearly explained what we do, matched the high-end clients and projects we work with, and helped position us as a premier residential technology design and integration company.

SOLUTION

What was the scope of their involvement?

Mojo Media handled the design and development of our new website. The scope included creating a polished, professional site that explained who we are, positioned us as a premier residential technology design and integration company, and clearly presented our main services, including lighting control, motorized shades, audio/video systems, networking, security cameras, smart home control, and ongoing support. Mojo Media also helped with content structure. Their main role was building the website, but they also helped shape how our services were presented, organize the site in a way that made sense for our customers, and make the overall messaging feel polished and professional. Branding-wise, they did a great job translating our look and feel into the website. Ongoing maintenance was not the main part of the project, but they helped us get the site launched and set up properly.

What is the team composition?

We worked with 2–5 teammates from Mojo Media.

How did you come to work with Mojo Media?

We found Mojo Media through an online search. We chose them over other options because they had high ratings.

What is the status of this engagement?

We worked together from April–May 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The biggest measurable outcome was that we now have a professional website that clearly explains our services, better represents our brand, and gives us a stronger place to send potential clients, builders, designers, and referral partners. The site also helped organize our main service offerings, which makes it easier for customers to understand what we do. While it’s still early to measure long-term lead generation or SEO results, the project was successful because it gave us a much stronger online presence and a website that matches the quality of work we provide. Since the website is still new, we don’t have long-term traffic or lead generation metrics yet. The biggest early impact has been the quality of the website itself and the feedback we’ve received from people who have seen it. The site gives us a much more polished and professional online presence, and it finally matches the type of high-end residential technology work we provide. It has also made it easier for us to explain our services to potential clients, builders, designers, and referral partners. Early feedback has been positive, especially around the clean design, clear messaging, and professional look of the site.

How did Mojo Media perform from a project management standpoint?

Mojo Media’s project management was very smooth and easy to work with. Sara (Project Manager) was responsive, organized, and kept the project moving without making the process feel overwhelming. Overall, they delivered what we needed in a timely manner. There was a small delay, but they handled it well and communicated it clearly.

What did you find most impressive about them?

How quickly Sara understood our vision and turned it into a website that felt like us was impressive. The design matched the high-end work we do, the process was easy, and she was responsive throughout the project.

Are there any areas they could improve?

There’s nothing Mojo Media could have done better.

BACKGROUND

Introduce your business and what you do there.

I’m an associate at Coldwater Corporate Finance Inc. We advise business owners on exit strategies, restructuring, and succession planning. We also offer services in estate planning, risk management, and corporate finance solutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mojo Media?

We needed to redesign our firm’s website. Our main objectives were to modernize the look and feel, better reflect our brand, improve navigation and structure, and create a more professional but approachable first impression for prospective clients and partners.

SOLUTION

What was the scope of their involvement?

Mojo Media redesigned our website and logo. They also created a branding guide and provided SEO and WordPress development services. The team worked on all areas of the website.

What is the team composition?

We worked with 2–5 teammates from Mojo Media.

How did you come to work with Mojo Media?

We found Mojo Media through an online search. We chose them because they were close to our geographic location, their pricing fit our budget, and they offered good value for the cost.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We worked together from January–September 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Mojo Media delivered a noticeably more modern and polished site that better reflects our firm. The structure and messaging are clearer, the UX is cleaner, and the overall presentation is a big step up from our old website. We also got a firm branding that we’re very happy with.We’ve received good occasional informal comments from those in the industry. Our firm is now perceived better by our customers and other firms we collaborate with in the M&A market. Before the redesign, we heard from some prospective clients that they didn’t go with us because the website looked so outdated. We haven’t heard that at all now since it looks so clean.

How did Mojo Media perform from a project management standpoint?

We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Mojo Media’s commitment to ensuring we were happy with the outcome was impressive.

Are there any areas they could improve?

No, there weren’t any.

BACKGROUND

Please describe your company and position.

 I am the Operation Manager of a construction company 

Describe what your company does in a single sentence.

An electrical, mechanical, & communications contractor across Canada and the United States.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mojo Media to accomplish?

• Build a new website for the company

SOLUTION

How did you find Mojo Media?

Online Search

Why did you select Mojo Media over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Mojo Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Mojo Media to design and build our new company website. The project involved a full redesign — from structure and layout to updated content, images, and branding. It was a long process on our side since we needed time to gather all the new company information and visuals, but Mojo Media supported us patiently every step of the way.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

What impressed us most was their ability to balance creativity with functionality — the final website not only looks modern and engaging but also performs exceptionally well. The implementation process was very straightforward, and the handover documentation made it easy for our internal team to manage updates afterward. We would absolutely choose Mojo Media again because of their reliability, responsiveness, and attention to client needs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their communication and professionalism truly stood out. Sara and her team always kept us informed, responded to emails quickly, and made sure every detail was handled efficiently. They maintained great organization and transparency, which made the entire collaboration smooth and stress-free.

What was your primary form of communication with Mojo Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Communication and professionalism

Are there any areas for improvement or something Mojo Media could have done differently?

Overall, we were very satisfied. If anything, perhaps offering more proactive suggestions on content strategy early on could have helped us streamline our internal preparation process. That said, their patience and adaptability more than made up for it.

BACKGROUND

Please describe your company and position.

I am the Senior Communications and Events Specialist of DeepSense

Describe what your company does in a single sentence.

DeepSense is an organization based out of the Faculty of Computer Science at Dalhousie University, who's mission is to grow the economy with artificial intelligence. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mojo Media to accomplish?

• Redesign of Website

SOLUTION

How did you find Mojo Media?

• Online Search
• Clutch Site

Why did you select Mojo Media over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Strong Portfolio

How many teammates from Mojo Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work was a full rebrand and redesign of our website. This included creating a completely new layout and page structure that better reflected our updated brand identity. A key requirement was making the site fully bilingual in French and English, ensuring a seamless experience for all users. Key deliverables included: A modern, professional website design aligned with our rebrand. Rebuilt page structure and navigation for clarity and ease of use. Full bilingual functionality (French/English). Mobile optimization for a smooth experience across all devices. SEO improvements to strengthen our online presence. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project were significant. After the redesign, our website presented a much more professional and cohesive brand image, which directly supported our funding conversations by instilling confidence in potential investors. The new bilingual functionality allowed us to reach a wider audience, particularly our French-speaking market. With the improved site structure, SEO, and mobile optimization, we’ve seen stronger engagement—visitors are staying longer, navigating more easily, and interacting with the site as intended. Overall, the project gave us a platform that reflects who we are today and sets us up for future growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Mojo Media’s project management was excellent. They were always fast to respond and deliver, yet the quality of their work never felt rushed. They were incredibly receptive to feedback and suggestions, and showed real patience throughout the process—no matter how many revisions were needed. Their willingness to work with us until everything felt exactly right made the entire experience smooth and stress-free.

What was your primary form of communication with Mojo Media?

Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive thing about Mojo Media was their commitment to quality. Every detail of the site felt carefully considered, and they never stopped refining until it was exactly right. That level of care made the final product stand out far beyond our expectations.
The site turned out even better than we hoped, and the whole process was smooth and stress-free. We are so happy with our decision to choose Mojo Media and we couldn’t recommend them enough!

Are there any areas for improvement or something Mojo Media could have done differently?

Honestly, we couldn’t have asked for anything more. We were thoroughly impressed with every step of the process.

BACKGROUND

Introduce your business and what you do there.

I’m a book author.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mojo Media?

I wanted a website to promote my three books. However, I didn't know how to build a website. Besides, I was going to a conference in New York City, and I needed to have a website in time for that so people could check me out. 

SOLUTION

What was the scope of their involvement?

Mojo Media has designed and developed my website. I initially looked at some other authors’ websites. Then, Mojo Media handled research and put the website together. It's worth noting that the website is informational and has a contact page. Users can buy the books from the website.

The team has shown me templates and acted on them within days. Moreover, they're handling the website's maintenance.

What is the team composition?

Sara, the project manager, is my main point of contact.

How did you come to work with Mojo Media?

I did an AI search for the best designers in Toronto, and Mojo Media was there. I interviewed three companies and ultimately hired Mojo Media. They appeared to be the best.

How much have you invested with them?

I’ve spent a little over $5,000 CAD.

What is the status of this engagement?

We started working together in May 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Mojo Media has delivered the project within a couple of weeks. The website is perfect, and it has met my expectations. Overall, the team has been terrific.

How did Mojo Media perform from a project management standpoint?

Mojo Media has delivered ahead of schedule and right on budget. The communication is also terrific. We communicate daily using Google Docs, emails, and Google Meet.

What did you find most impressive about them?

I’m impressed with how Mojo Media has put everything together and the speed at which they’ve done it.

Are there any areas they could improve?

No, there aren’t any.

Do you have any advice for potential customers?

Trust Sara.

BACKGROUND

Please describe your company and position.

I am the Marketing Coordinator & Graphic Designer of VPI Employment Services

Describe what your company does in a single sentence.

We support jobseekers in finding sustainable employment and support them with progressing in their career. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mojo Media to accomplish?

• Web Design

SOLUTION

How did you find Mojo Media?

Referral

Why did you select Mojo Media over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Mojo Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Mojo Media helped us with both web design and development. They collaborated with our team on creating a custom, responsive design that aligns with our brand, ensuring the site is user-friendly on all devices. They developed the website, optimizing for performance, and accessibility. They handled everything from front-end development to back-end setup, and provided thorough testing before the launch. Post-launch, they trained our team on how to manage the site and continue offering ongoing support.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since the launch of the new website, we've seen significant improvements in user engagement and feedback. Our clients and staff have shared overwhelmingly positive feedback, citing the website’s ease of navigation and modern look. The website has also greatly supported our marketing efforts, particularly through the blog, which has enhanced content sharing and audience engagement. Additionally, the events calendar has streamlined the organization and promotion of both community events and events we host, fostering a stronger sense of community and encouraging greater participation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, Mojo Media delivered all project milestones on time, meeting our expectations and deadlines. They were highly responsive to our needs throughout the process, always attentive to feedback and quick to make adjustments when necessary. Their proactive communication ensured that we were always aligned and that the project progressed smoothly.

What was your primary form of communication with Mojo Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Mojo Media was their genuine support and care. They took the time to understand our vision, our audience, and our goals. Their team made us feel supported every step of the way, offering thoughtful insights and going above and beyond to deliver a final product that exceeded expectations. 

Are there any areas for improvement or something Mojo Media could have done differently?

Mojo Media exceeded our expectations in every way. As a team marketing team with limited experience in web development, we appreciated how supportive and patient they were in helping us bring our vision to life. The end result speaks for itself—we continue to receive glowing feedback from both staff and clients.

BACKGROUND

Please describe your company and position.

I am the Chief Sales Officer of Dynamic Computing Services Corp.

Describe what your company does in a single sentence.

Since 1990, DCS has been a trusted partner in IT staffing, helping public sector and commercial clients achieve their goals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mojo Media to accomplish?

• Website redesign

SOLUTION

How did you find Mojo Media?

Online Search

Why did you select Mojo Media over others?

• High ratings
• Pricing fit our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

Mojo Media designed and developed a new website for our company.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We recently had the pleasure of working with Mojo Media on our website redesign, and we were very pleased with both the process and the results. From start to finish, their team demonstrated excellent professionalism and communication, keeping us informed and involved at every stage of the project.

Their design process validated our requirements and gave us the opportunity to make adjustments before starting development. Sara and her team listened to our feedback and quickly presented design alternatives, helping us find solutions that fit our vision. This saved significant time and was key in keeping our project on schedule.

Implementation also went smoothly with virtually no interruption in our site's availability.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Mojo Media delivered on every commitment they made, meeting all deadlines and quickly delivering requested changes.

What was your primary form of communication with Mojo Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their design process validated our requirements and gave us the opportunity to make adjustments before starting development. Sara and her team listened to our feedback and quickly presented design alternatives, helping us find solutions that fit our vision.

Are there any areas for improvement or something Mojo Media could have done differently?

We needed creative guidance. I appreciated Mojo Media's expertise in this area. There were a few times I wish they would have been more direct in suggesting design decisions.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO and primary literary agent of OMERA Press.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mojo Media?

We needed help building a website—and quickly. After engaging my cousin's marketing company and making a down payment to start the project, three months went by with no progress. His team hadn’t even touched it. I walked away, left to quickly pick up the pieces and find an alternate solution.

SOLUTION

What was the scope of their involvement?

Mojo Media developed my website. They provided me with an initial questionnaire to understand the scope of my project. I had an original design concept for OMERA, and the team worked with me on that. But then I decided to change direction partway through the first month working on the project. Mojo Media pivoted with me. I shared other websites I was fond of. Mojo Media helped me put everything together using Elementor. The team also incorporated an e-commerce, an email membership functionality, and a calendar. I now have a beautiful and professional platform for helping aspiring authors to hone their craft and build their visibility with proven sales & marketing strategies

What is the team composition?

I worked with Sara (the face of the company) and two other web designers behind the scenes.

How did you come to work with Mojo Media?

I discovered Mojo Media through a Google search. I interviewed three other companies, but Mojo Media stood out for both their professionalism and pricing. As a top-rated company on Clutch, they seemed genuinely excited to take on the project. They showed me examples of their work, which perfectly matched what I was looking for. Sara, in particular, was both jovial and professional, making me feel comfortable throughout our conversation

How much have you invested with them?

We spent $8,500 CAD.

What is the status of this engagement?

We worked with Mojo Media from April–August 2024. And subscribed to their monthly service plan.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Mojo Media delivered exactly what I asked for—and more. I have received great feedback on the site's professional, clean, and crisp design. Their pricing was reasonable, and they provided a video tutorial to help me operate the website's functionalities, making it easy for me to manage on my own. Having been familiar with WordPress, I found Elementor even easier to use. Mojo Media was very accommodating with my change requests and brought my vision to life, often completing revisions faster than I expected.

How did Mojo Media perform from a project management standpoint?

Mojo Media helped me save time and a considerable amount of money. The team completed the project in less time than I anticipated, showing their work's quality. Mojo Media accommodated how I needed to work since I requested to use Microsoft PowerPoint presentations to map out what I needed. The team created a Google Drive folder where we shared the collateral materials.

We communicated via meetings and text. Sara and I texted or emailed back and forth occasionally. She was very prompt in her communication.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Sara rocked the project and was fabulous to work with.

What did you find most impressive about them?

Sara rocked the project and was fabulous to work with. Wilson was also a superstar in the background.

Mojo Media was hands-on and patient throughout the process. The team clearly explained their work, and their pricing was excellent. Everything ran smoothly with them.

Are there any areas they could improve?

I can't think of anything Mojo Media could improve.

Do you have any advice for potential customers?

I recommend giving Mojo Media any pertinent information they need. I believe in collaborative intelligence because the more informed you are, the better decisions you can make. Be open to suggestions because the suggestions Mojo Media gave me were relevant and essential pieces of the site they built.