Modernized Mobile LLC

BACKGROUND

Please describe your company and your position there.

I'm the CEO and Founder of a Life Sciences company developing gene therapies for hearing loss

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Modernized Mobile LLC?

We are a life sciences company that was seeking a vendor that could manage and maintain all our company social media platforms (company website, Linked In, Twitter, FaceBook, Instagram), completely rebrand all our platforms and develop and execute a social media marketing strategy.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our respective companies were residents of a business incubator in Florida. We were looking for a digital media vendor with the technical expertise (coding, HTML, cyber security) to maintain and troubleshoot our digital platforms and the marketing expertise to help us develop and execute a social media marketing / branding strategy.

Describe the project in detail and walk through the stages of the project.

Our project involved 3 phases:

1. The transition from existing vendor to new vendor
2. Complete rebranding of all social media platforms
3. Development and execution of a social media marketing strategy.

Initial phase of project was the transitioning our platforms from previous vendor. The activities included transferring HTML codes, logins, PWs and written content. Next was a redesign and rebranding of our company website. Activities included updating branding, colors and graphics, logo redesign, landing page redesign, SEO optimization and content update.

The same redesign work efforts were applied to our other platforms: LinkedIn, Facebook, Twitter and Instagram. The final phase of the project was to develop and execute a dynamic marketing strategy which included audience identification and engagement, content creation, posting schedules and identification of metrics to determine success

How many resources from the vendor's team worked with you, and what were their positions?

The company's CEO / Founder was my main point of contact. He was versed in all aspects of digital marketing from technical support (HTML, Coding, security, website design, SEO, multiple social media platform maintenance and launch, troubleshooting). The company also engaged its social media market experts to help to define and execute a marketing, content development and posting strategy. The company also engaged third party consultants to help with graphics, logos and coding.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

During our engagement with the vendor, my company was able to execute a multi-million dollar licensing agreement with a life science investment company. I attribute our success to the vendor's ability to provide our company with a professional online presence and branding strategy. The vendor followed through by announcing our successful licensing agreement to the life science industry via coordinated press releases and postings across all of our social media platforms.

How effective was the workflow between your team and theirs?

The vendor is very responsive to our marketing needs and aspirations in both scheduled and ad hoc meetings. The vendor teams' were also asked to engage with our investor's marketing team and they did so effectively and with professionalism.

What did you find most impressive or unique about this company?

They were able to handle all of our social media marketing needs from technical support to strategy execution.

Are there any areas for improvement or something they could have done differently?

Our company was the vendor's first life sciences client and like most vendors that service multiple industries, it took some time to learn the intricacies of the life science industry. Some mistakes were made but the vendor was transparent, took full responsibility, learned and moved forward. We are very happy with the support we have received to date.

BACKGROUND

Introduce your business and what you do there.

I was the foundation director for the Five Points of Life which is affiliated with LifeSouth Community Blood Centers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Modernized Mobile LLC?

The Five Points of Life Foundation social media content was poor at best. My aim was to increase our presences as social media has a greater audience than print, radio, or TV. 

The foundation's mission was to raise awareness of the five ways to save a life—blood, tissue, organ, umbilical cord, and bone marrow donations—and I need a marketing firms to improve our social media presence via Twitter, Instagram, and Facebook and an app to reach the 75,000 college students in and around Gainesville and the general population.

SOLUTION

What was the scope of their involvement?

The scope was to have a year program and for them to develop an app, as well as the social media aspect. I sat down with them and constructed a plan in the social media landscape using the app.

They worked with influencers and email lists that they had gotten. They sent out emails on our behalf. They revamped our website and we used that as a vehicle to get the information out. They did Facebook and Instagram campaigns to get the message out. They targeted various audiences based on the analytics that they did. They did a lot of research on the frontend of the campaign to make sure that we were targeting the correct people. They’d review the analytics and feedback from those. They also created the graphics for all the different postings on Facebook and Instagram. We had a plan of how we would do that throughout.

They created an app-specific for our company. They created social media graphics. They did all the social media. They revamped our website. They also went out and canvased for us on campus advertising the race and handing out flyers.

What is the team composition?

My main point of contact was Marlana (Co-founder, Modernized Mobile LLC). She coordinated most of it, but I had access to several different people including Nahu (Founder, Modernized Mobile LLC). He’s the chief architect of the app. Erin (VP of Marketing, Modernized Mobile LLC) was the one who created the graphics for social media. The thing about them is everyone is aware of the project. They all have input into the decision that they made on it. I could interact with any one of them and they’d be well versed in what I was talking to them about.

How much have you invested with them?

We’ve invested $30,000.

What is the status of this engagement?

We started working together in August 2018 until March 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw an increase, for the first time in five years, at our largest event. It had been dropping every year for five years and this year it increased 7% in attendance. We had a great impact. There were 2,100 participants last year, but we targeted different audiences from different places all over the world. They were able to create a campaign that really raised the awareness of our race and what we do.

We really made an impact in the social media landscape which I was very pleased with. They were very passionate about what they did. They shared my passion for the foundation. They went above and beyond to help raise awareness within the college and Gainesville area community.

In the past two years, we barely had any tweets. We didn’t have any Instagram posts. We barely had any Facebook posts. Modernized Mobile LLC changed that landscape. Organic responses to our posts rose incredibly. It was like 4000%. People commented. They were really familiar with the race and they liked the graphics. It was very successful and went well beyond what I had hoped for.

At times when there was urgency and I needed things produced quickly, they were very flexible and nimble and able to accommodate my changes in the plan. We had a couple of promotions that we did on Black Friday and the promo code we had used wasn’t working. We released it at midnight and Erin was online and monitoring. She realized it was done incorrectly. She had access to the registration site for our participants, was able to identify the problem, and change it.

How did Modernized Mobile LLC perform from a project management standpoint?

I provided them with a budget and I worked very closely with them on that. We stayed within budget. They were on time with everything they produced and stayed within budget. They’re great communicators. You can call them at any time. They’re always willing to listen and help. They have great customer service. I’d called Nahu sometimes at 3:00 in the morning because he doesn’t stop working. They even shared their Excel document of when they were going to release certain things and what time of day. They kept me informed.

What did you find most impressive about them?

They really personalize their service and they’re really invested at a personal level in making the success of the company. Your success is their success. They’re a marketing firm on steroids. They’re committed to excellence. They’re committed to understanding.

Are there any areas they could improve?

No, I can’t fault them for anything.

BACKGROUND

Please describe your company and your position there.

At Maverick, I am the Vice President, and we are an intrastate moving company. We stage, deliver, refurbish, remove junk and work with nonprofits that are local to Gainesville.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Modernized Mobile LLC?

Modernized Mobile was hired by us to aid in approaching a younger audience. They created a website for us so that we could appeal to the college market. Modernized Mobile, was hired as well optimized our social media presence making us more accessible.

What were your goals for this project?

Our goals here at Maverick were to build a stronger presence in the college sphere. With Modernized Mobile, they created a platform that has attracted many new clients from this pool. 

SOLUTION

How did you select this vendor?

We google searched web developers and found ourselves at a loss. There were so many to choose from and no way to properly interact with any of them to get a feel for who they were.

There was a chamber/mixer meeting for upcoming businesses here in Gainesville, and I met one of the owners/reps and she introduced our company to hers. They were up to date, present in social media, engaging, and had experience with small businesses and trends. 

Describe the project and the services they provided in detail.

The project included a completely new website, new social media update, and upkeep. The company Instagram and facebook would have scheduled posts to target key social media time usage windows. Momo (for short), is a software develpment company primarily, that specializes in apps, and website construction, user management, and CMS support.

What was the team composition?

For the project at Maverick, the team was comprised of 3 people, 2 primarily that worked on the website, and 1 that worked on our social media; both teams full time. 

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Marlana, Erin, and Nahu were the ones that worked on this project with Maverick. Marlana was particularly exceptional in the way that she was very hands-on and easy to contact. There was never any issue that couldn't be talked through or solved. Transparency was always there.  

How was project management arranged and how effective was it?

It was arranged through ourselves the President and Vice of Maverick, along with Marlana and Erin. The meetings were usually in the conference room at Maverick Head Quarters. After each meeting, information was given and everything that had to be addressed was addressed. The meetings would last about an hour to an hour and a half. 

What did you find most impressive about this company?

The communication and the speed at which they completed the project. There was a timeline for everything. We always knew what was going on and we could see real-time updates on the website. Their staff is incredible.

Are there any areas for improvement?

There may always be something any company can improve on. With Momo, it felt like a one-stop-shop; they had most, if not all, of what we were looking for.