What evidence can you share that demonstrates the impact of the engagement?
We saw an increase, for the first time in five years, at our largest event. It had been dropping every year for five years and this year it increased 7% in attendance. We had a great impact. There were 2,100 participants last year, but we targeted different audiences from different places all over the world. They were able to create a campaign that really raised the awareness of our race and what we do.
We really made an impact in the social media landscape which I was very pleased with. They were very passionate about what they did. They shared my passion for the foundation. They went above and beyond to help raise awareness within the college and Gainesville area community.
In the past two years, we barely had any tweets. We didn’t have any Instagram posts. We barely had any Facebook posts. Modernized Mobile LLC changed that landscape. Organic responses to our posts rose incredibly. It was like 4000%. People commented. They were really familiar with the race and they liked the graphics. It was very successful and went well beyond what I had hoped for.
At times when there was urgency and I needed things produced quickly, they were very flexible and nimble and able to accommodate my changes in the plan. We had a couple of promotions that we did on Black Friday and the promo code we had used wasn’t working. We released it at midnight and Erin was online and monitoring. She realized it was done incorrectly. She had access to the registration site for our participants, was able to identify the problem, and change it.
How did Modernized Mobile LLC perform from a project management standpoint?
I provided them with a budget and I worked very closely with them on that. We stayed within budget. They were on time with everything they produced and stayed within budget. They’re great communicators. You can call them at any time. They’re always willing to listen and help. They have great customer service. I’d called Nahu sometimes at 3:00 in the morning because he doesn’t stop working. They even shared their Excel document of when they were going to release certain things and what time of day. They kept me informed.
What did you find most impressive about them?
They really personalize their service and they’re really invested at a personal level in making the success of the company. Your success is their success. They’re a marketing firm on steroids. They’re committed to excellence. They’re committed to understanding.
Are there any areas they could improve?
No, I can’t fault them for anything.