Mira Commerce

BACKGROUND

Introduce your business and what you do there.

I’m the global marketing director at a manufacturing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mira Commerce?

We needed help with e-commerce and website design and development. We were recently acquired by another company, and we needed to be off our old parent company’s infrastructure within a set period of time. We had to create a brand-new site from scratch. 

We wanted to enhance our presence on the internet. Our products are complicated; half of them are off-the-shelf products, and half of them are configured through configurators. We had to go through a lot of variables. Additionally, we needed a fast-paced project.

SOLUTION

What was the scope of their involvement?

Mira Commerce has developed our e-commerce platform and has redesigned and developed our entire website. We’ve gone through some exercises with them, and their designers have come back with ideas and thoughts. They’ve helped us with the design and development of our website.

We’ve built the project using BigCommerce and Bloomreach for our CMS, search, and engagement tools. We also use a PIM system called Catsy. We’ve launched the site, but we’re continuing to make improvements. We’re relaunching phase two within the next two weeks. We plan to continue using Mira Commerce for maintenance and improvements.

What is the team composition?

We’ve worked with around six individuals from Mira Commerce. Sarah is our project manager, and we also work with John.

How did you come to work with Mira Commerce?

We found Mira Commerce through BigCommerce. They were one of the system integrators that they had on their site as a possible partner of ours. I reached out to Mira Commerce after seeing them on the BigCommerce partner portal.

We chose them because of their completeness and dedication to the process. They really understood our requirements and needs. They didn’t say they were going to charge us to give us a quote. They wanted to understand what they were getting into and what was going to happen. We appreciated that they tried to understand the project without trying to make money.

How much have you invested with them?

We’ve spent about $400,000.

What is the status of this engagement?

We started working together in June 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The quality of Mira Commerce's work has met our expectations. We haven’t seen an increase in sales because we’re not doing e-commerce right off the bat. The e-commerce that we’ve launched is for a select partner group. Sales are difficult to use as a metric, but our visits and exposure have increased. We’ve seen larger numbers than we’ve seen with our other website. Our keyword rankings have increased.

They’ve shown some capabilities that we didn’t even know they had when we first started. We have an outdated ERP system, and we were using another party to do middleware to bring information in and out of the system, and they failed. We didn’t realize that Mira Commerce had the resources in-house to do that. They’ve taken over part of that project as well.

How did Mira Commerce perform from a project management standpoint?

Sarah, the project manager, has been great. She understands our project and everything else, and it’s very easy to work with her. They’ve delivered on time and within budget. We use Jira and Confluence. We have weekly calls and emails. If I need to call Sarah or even John, I can just pick up the phone and call them.

The team started working on the platform in June 2024, and it was launched in January 2025, which is a record time. When we first redid our platforms with our former parent company, it took us about 18 months, and Mira Commerce has completed this project in six months. 

What did you find most impressive about them?

I’ve never heard the word “no” from them. They’ve said, “Let’s check into that and see what we can do.” It’s been a partnership. They’ve said, “Let’s see what we can do and what we can fit in.” 

Are there any areas they could improve?

No, they’ve been a great partner of ours.

Do you have any advice for potential customers?

Let them know exactly what you’re looking for so you get exactly what you need. Be open and honest with them about what you want.

BACKGROUND

Please describe your company and position.

I am the Owner of an automotive company.

Describe what your company does in a single sentence.

Sell aftermarket auto parts for vintage vehicles

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mira Commerce to accomplish?

• Update the BigCommerce theme my website was built on
• Migrate from V2 to V3
• Improve conversion rates

SOLUTION

How did you find Mira Commerce?

SEMA

Why did you select Mira Commerce over others?

• High ratings
• Company values aligned

How many teammates from Mira Commerce were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Complete BigCommerce platform upgrade from V2 to V3, including:

Backup existing orders.
Build migration on sandbox.
Export and transform product data.
Recreate categories and push products to sandbox and production.
Conversion optimizations to improve UX/UI and path to purchase, including:

Styling refresh and optimization (reduce alert-style orange, restyle chat and coupons).
CSS fixes for SEO and technical hygiene.
Homepage improvements (navigation, header/footer).
Category and product listing page improvements (clickable thumbnails, inventory messaging, filtering enhancements).
Product detail page updates (messaging, layout, fitment data).
Minicart and cart styling and bug fixes.
Checkout friction reduction.
SEO improvements, such as:

Mobile styling fixes.
Cart styling updates.
Blog merchandising with CTAs.
Search term styling.
Facet/filter improvements.
Error handling and out-of-stock messaging.
Performance enhancements for SEO and user experience.
Recommendations for product data improvements, including images, descriptions, and fitment data.
Testing and quality assurance across desktop and mobile platforms and major browsers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Launched a new website on V3 platform

Upgraded to new Cornerstone templates

Improve conversion rates and drive more sales
As the project resulted in a 50% drop in both traffic and revenue, with no effective support or solutions provided despite repeated requests. The agency fulfilled the technical aspects of the contract but failed to take responsibility for the negative business impact, offering neither meaningful remediation nor accountability. I strongly caution other business owners, particularly small businesses, against engaging Mira Commerce, as they may not deliver on promised outcomes or provide adequate post-launch support.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was good.

They mainly delivered on time.

We ran into lots of issues at go-live and they were unable to solve the issues in a timely fashion. They ultimately dropped me as a customer because they couldn't resolve the loss in traffic issues I was facing.

What was your primary form of communication with Mira Commerce?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They win lots of awards and seem to have a great reputation. I was shocked they couldn't solve the issues I was faced with and left me to solve them on my own.
While they may fulfill the technical scope of a contract, they do not take responsibility for business outcomes, and their unwillingness to address failures or help clients recover from setbacks is deeply concerning. Prospective clients should be aware that this agency does not always deliver on its promises and may leave you to deal with the consequences alone.

Are there any areas for improvement or something Mira Commerce could have done differently?

I engaged Mira Commerce to deliver a new website for my business, with the expectation of professional execution and measurable improvements in digital marketing performance. The engagement, which cost approximately $43,000 USD, included a migration from BigCommerce V2 to V3, technical and UX optimizations, and other implementation tasks. Unfortunately, the results of this project were deeply disappointing and had a lasting negative impact on my business.

Key Facts and Issues

After the new website launch, my site traffic and revenue both dropped by 50%. This decline was immediate and sustained, severely affecting my business’s financial health.
Despite repeated requests for help, Mira Commerce was unable to identify the cause of these losses or provide a viable solution to restore performance.
The agency completed the contracted work of delivering a new site but did not deliver any positive business outcomes. Their team acknowledged the technical work was performed as scoped but took no responsibility for the catastrophic business results, attributing them to factors outside their control or to my subsequent site management.
Communication and support were inconsistent throughout the engagement. Key personnel were often unresponsive, causing delays and frustration when trying to address urgent issues.
When it became clear that they didn’t know how to address the drop in traffic, Mira Commerce chose to end the relationship, leaving me to resolve the problems on my own. No meaningful remediation, refund, or strategic support was offered despite my requests.

Reasons for Displeasure and Caution to Others

Severe Business Impact: The project set my business back significantly, leaving me in debt and struggling to recover lost traffic and revenue. The agency’s inability to troubleshoot or fix the issues compounded the damage.
Lack of Accountability: Mira Commerce delivered the contracted work but did not stand behind the business results. Their unwillingness to take responsibility or provide effective post-launch support was unacceptable. This is not what I expect from agency that likes to highlight the awards they win and how great of a BigCommerce partner they are.
Poor Communication: Delays and lack of responsiveness from key team members made it difficult to address problems quickly and effectively, further harming my business.
No Remediation or Refund: Despite the clear negative outcome and my requests for a partial refund or further support, the agency refused to offer any compensation or meaningful assistance.

Company Responses

The service provider responded on May 22, 2025.

We’re sorry to hear the client was dissatisfied with the outcome. Mira Commerce delivered all contracted work professionally, including a BigCommerce V2 to V3 migration, UX improvements, and SEO-related optimizations.

During this 2023 project, the client made independent decisions outside the scope of our engagement to minimize his spend on ecommerce infrastructure. This included replacing Algolia with a third-party search tool (Convermax) and removing standard category navigation. These changes had a substantial impact on traffic and site performance, implemented without full testing / SEO safeguards.

We provided additional guidance / support beyond the contracted scope, including troubleshooting, recommendations, and multiple working sessions at no extra cost. However, expectations continued to escalate into areas unrelated to the signed contract. These included demands for guaranteed business outcomes, full CRO strategy, and post-launch recovery support that were never part of the engagement.

We did not drop the client. After fulfilling our obligations and attempting to assist further, we recognized that the working relationship was no longer productive due to a fundamental misalignment between Mira’s scope of services and the client’s expectations.

We stand by the quality of the work delivered and our team’s effort to help this client succeed. Website performance depends on many factors, including site management, content strategy, third-party tools, and ongoing operations. These variables are not guaranteed by a technology implementation alone.

We wish the client continued success moving forward.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director for ASA2Fly, an aviation supplies and academics company. We’re primarily a publishing company, and we make books and software to train people who are on the track to becoming pilots. In fact, we provide books and pilot supplies for people on the track to be all kinds of pilots, from private to professional airline pilots.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mira Commerce?

We have a B2B and a B2C platform, so we needed both of those capabilities available upon login. We also sell e-books and some digital products that require handoffs and some external systems to integrate. In truth, our website desperately needed an upgrade. Basically, we needed help with website development.

SOLUTION

What was the scope of their involvement?

We've worked with a few different partners, but Mira Commerce has been the leader on this project. They have helped us build our website.

At first, we told them what we wanted and looked at their recommendations. They did much of the backend programming, and we managed most of the frontend. We also had to work with systems that would talk to each other, so we utilized custom fields to ensure we could deliver the information we needed to the right places.

They have used BigCommerce for our e-commerce platform. In turn, we have used Acumatica for our ERP system and an older system called Able to manage some of our data. We also have apps and things that handle digital and physical products and calculate shipping based on whether a physical item has weight. Mira Commerce handles all the transactions we have to do with other services.

We’re also using one of their tools now. They have an SEO tool that I’ve been using to clean up our website and fix broken things. This way, we integrate keywords into our products at the ERP level, which then go into BigCommerce.

What is the team composition?

We've probably worked with 6–8 different people, including graphic designers, architects, project managers, and relations people, who have talked to us and our leadership team. We have also talked to their leaders.

How did you come to work with Mira Commerce?

We talked to Acumatica and BigCommerce about it, and they gave us recommendations. We looked at a couple of other companies, but we felt really confident with Mira Commerce.

What is the status of this engagement?

We started working together in Q1 2021, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our primary customers are select customers who have stayed the same. We primarily sell through distribution, so 5% of our sales are end user customers finding people online.

However, our website traffic and sales have definitely increased. Our website is so much easier to navigate now, and we’ve been able to do whatever we want to do. The website has crashed once or twice, but it has been resolved swiftly. The whole team has done a great job.

How did Mira Commerce perform from a project management standpoint?

The cost has been slightly higher than expected and has taken a bit longer. However, Mira Commerce has worked through it with us to the end. I knew it would take longer, so it’s not a complaint. We’re still happy in the end.

Besides, we’re an enterprise-level customer and do development throughout the year. So, we have been using Jira to submit tickets to them. I’m in contact with someone from their team at least every two weeks, if not weekly, regarding things we want further development on, issues we might have, or questions about further development. They have had really good communication.

What did you find most impressive about them?

They have all done a great job doing what we asked them to do. Moreover, Mira Commerce has a great CEO leading them. I’ve talked to him and met him virtually. He does great things and is a very motivational person. He motivates his team and shows a lot of pride in that. I think that’s really key. We’re so confident in him, and his team is competent.

Are there any areas they could improve?

It’s been four years since we developed this website, but I can’t think of anything. We had to learn some of their systems, but that’s not a complaint. I don’t have a lot of things that were hard to work with them on because they have been very responsive. Mira Commerce has employees worldwide, so sometimes there have been time issues. Even then, things have been handled quickly and well.

Do you have any advice for potential customers?

Do your research first and know what you’re trying to accomplish with your website. Let them know about it, and learn as much as possible about all the other systems you must integrate before you start talking with Mira Commerce.

BACKGROUND

Please describe your company and position.

 I am the Creative Director of an ecommerce company 

Describe what your company does in a single sentence.

We're a family of brands that provide a vast range of products and services to industries including fitness, hospitality, education, and more to keep businesses operating at their best.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mira Commerce to accomplish?
High quality web development

SOLUTION

How did you find Mira Commerce?

• Online Search
• Referral

Why did you select Mira Commerce over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Mira Commerce were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Mira Commerce provides front and back end development services for our family of brands, including Zogics, The Cleaning Station, Amenie, and Ardent Fitness. They create custom development solutions for the front end display of our BigCommerce stores along with back end technical support.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Mira Commerce is integral to our web development strategy. They help us deploy new campaigns and assets to advertise new products and services. With their support on the development side of our websites, our company has grown exponentially in the past few years and expanded with the launch of new brands, all of which Mira manages when it comes to web development. 
Since our business is primarily conducted online and through our digital assets, Mira has played a significant role in helping us achieve our growth goals.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Mira's project management is top-notch, and their ticket system is very well organized, thorough, and detailed. Their project management team communicates very well with us and prioritizes projects to meet our deadlines. They're a nimble team, able to work on several projects simultaneously, and always deliver on time and at the high quality we expect.

What was your primary form of communication with Mira Commerce?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Mira has been a reliable partner for us since we've worked with them. I highly value their organization when it comes to project management, along with their vast knowledge of BigCommerce and their skill with front-end development.

Are there any areas for improvement or something Mira Commerce could have done differently?

I can't think of anything I would change about our partnership with Mira Commerce.

BACKGROUND

Please describe your company and position.

I am the VP of E-Commerce of Staccato 2011.

Describe what your company does in a single sentence.

Made in the USA, Staccato 2011® produces the world's best shooting handgun. Our mission is to support those that protect and embody American freedoms.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mira Commerce to accomplish?

Architect, develop, and launch a best-in-class headless application

SOLUTION

How did you find Mira Commerce?

Referral

Why did you select Mira Commerce over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Mira Commerce were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Mira Commerce was brought on to assist in architecting a new headless tech stack and bringing this to life by developing a best-in-class ecommerce application.  This consisted of the below deliverables:

• Assist in selecting partners and solutions to meet our UX requirements
• Implement partners into our new application via API and scripts
• Architecture of sandbox, staging, and production environments across multiple platforms
• Pass all Core Web Vital KPIs on desktop and mobile experience
• Pixel perfect development of UI that was deliver via Figma by our internal team
• Development of complex custom configurator
• QA and deployment of application
• Ongoing support

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Mira was able to deliver and launch the project on time and within budget.  Below are a few highlights of the launch:

• Massive site speed improvements with Core Web Vitals in the green on both desktop and mobile
• Conversion Rate and AOV increases YoY
• Significant topline revenue increases YoY

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Mira Commerce did a fantastic job managing this project.  They were able to quickly respond to changes/challenges that came up during the build, as well as make recommendations on potential options to solve these hurdles. We/Staccato also were responsibile for certain aspects of the migration/build, and their team helped drive these tasks to completion. Their team was extremely responsive to change requests and always available to help brainstorm new solutions.

What was your primary form of communication with Mira Commerce?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Mira Commerce is much more than just an SI agency, they truly become your partner.  The team at Mira is beyond helpful in navigating the composable commerce space and without their expertise our launch would not have been as successful.  We were very lucky to have Mira on our side.

Are there any areas for improvement or something Mira Commerce could have done differently?

There aren't many things that stand out.  The only issue we experienced was the development methodology at the beginning of the project, but that was quickly addressed without significant impact.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of Army Navy Outdoors, a retail company that supplies a wide range of outdoor, military, and survival gear. We offer expert guidance and maintain a large surplus inventory to quickly meet disaster, emergency, and humanitarian needs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mira Commerce?

We needed help with the redesign UX and migration of our website from V2 to V3.

SOLUTION

What was the scope of their involvement?

Mira Commerce provided a full redesign, UX, and backend migration of our website.

What is the team composition?

We worked with multiple staff from different departments from Mira Commerce to ensure both design, compliance and coding was thoughtful. 

How did you come to work with Mira Commerce?

We found them through an online search starting with BigCommerce recommended partners. The owner was involved in the sales process from the beginning. 

What is the status of this engagement?

We worked together in November 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Mira Commerce's work performed the work needed and improved both the user experience and migration including LLM and other back end upgrades. 

How did Mira Commerce perform from a project management standpoint?

We communicated via virtual meetings, emails, and messaging apps. Mira Commerce delivered on time.

What did you find most impressive about them?

Mira Commerce had a professional team in all aspects.
Are there any areas they could improve?

Some of the communication using multiple platforms was difficult to follow. One portal would have prevented us from missing items and would have provided a better organizational structure.

BACKGROUND

Introduce your business and what you do there.

I'm the VP of marketing at Versare, a manufacturing company. We provide modular and flexible space solutions, such as partitions, walls, and sound-absorbing panels, helping homes and businesses adapt and maximize their spaces with responsive customer service.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mira Commerce?

We needed to transition to a new website platform and modernize, optimize, and refresh our outdated brand website.

SOLUTION

What was the scope of their involvement?

Mira Commerce designed a new B2B lead generation website on BigCommerce, moving from WordPress.

What is the team composition?

We worked with 2–5 teammates from Mira Commerce.

How did you come to work with Mira Commerce?

We were already working with them.

What is the status of this engagement?

We worked with them from January to May 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were happy with the web experience, speed, load time, time spent, and onsite engagement, and we continue to be. The new website brought exposure to new products that were undershown on the old site and improved the ease of conversion.

How did Mira Commerce perform from a project management standpoint?

Mira Commerce delivered on time; their project management was excellent. We used in-person meetings, virtual meetings, email, and messaging apps for communication.

What did you find most impressive about them?

We had a good team that was thoughtful and strategic. We also had open, honest conversations.

Are there any areas they could improve?

There's nothing they could improve.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Defense Mechanisms

Describe what your company does in a single sentence.

Defense Mechanisms sells tactical gear for military/law enforcement/security users plate carriers, chest rigs, belts, pouches, packs, and apparel along with body armor and support gear.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mira Commerce to accomplish?

• Recommended Feature On Site
• SEO/AEO

SOLUTION

How did you find Mira Commerce?

Our Company was working with Mira when I took over.

Why did you select Mira Commerce over others?

Other

How many teammates from Mira Commerce were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

When I took over the marketing role at DM, we were mid-project on a recommendation feature and continued our contract to help with SEO/Bundling. The product recommendation feature on our site allows us to pair the perfect complementary product with whatever a customer is shopping for — improving the overall shopping experience while also raising our average cart value, all while properly recommending products the customer would still need to shop for. SEO/Bundling was the other major project. Although the bundling project fell through (due to BigCommerce, not Mira), the team stepped up to help with the SEO and AEO project in its place, and we've been happy with the progress and how hands-on the team has been.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We're outperforming last year overall — average cart value has increased, and we're now executing on the fundamentals (SEO/AEO basics) that weren't being addressed before.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management has been strong — they consistently delivered items on time. We have a small team here at DM, and they were patient and accommodating, working on our timeline rather than forcing their own, especially during my transition into the role early on.

What was your primary form of communication with Mira Commerce?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What's most impressive is how hands-on they are — they're willing to jump in and help even with problems outside their assigned scope. I also appreciate their patience and how easy it is to reach them whenever we need to.

Are there any areas for improvement or something Mira Commerce could have done differently?

The Jira board they operate on can be a bit confusing at first, though it becomes easier to navigate once you spend some time in it. That said, this may also be partly because I was thrown into the marketing role here rather suddenly, without much ramp-up time.

BACKGROUND

Introduce your business and what you do there.

I’m the president of a company that designs and manufactures custom and stock uniforms for aviation, corporate, technical, and public safety sectors, delivering innovative and comfortable career apparel worldwide.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mira Commerce?

We needed help improving our product structuring to enhance our search, filtering, and consistent product detail page (PDP) pages.

SOLUTION

What was the scope of their involvement?

Mira Commerce has redesigned our PDP, category landing page (CLP), and schema pages. The team has also worked on ADA compliance, information and style consistency, stability enhancements, as well as optimizing for search.

What is the team composition?

We’ve worked with 6 members of Mira Commerce’s team.

How did you come to work with Mira Commerce?

Mira Commerce was on BC's partner’s list, so we chose them because their company values aligned with ours.

How much have you invested with them?

So far, we’ve spent $50,000 with them.

What is the status of this engagement?

We started working together in November 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Mira Commerce’s work has improved the shopping experience on our site with clearer navigation, search, category and product pages. Our conversion rate appears to be improving and consistent product structures make it simpler to publish editing procedures within our organization.

How did Mira Commerce perform from a project management standpoint?

Mira Commerce’s project management is impressive. The team delivers on time.

What did you find most impressive about them?

Mira Commerce’s strong knowledge and adherence to project timelines.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.