Megaphone Marketing

BACKGROUND

Please describe your company and position.

I am the Director of JazzElm Music LLC

Describe what your company does in a single sentence.

We are a music company based in New York City, that runs an online course for jazz singers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Megaphone Marketing to accomplish?

• Market my online course
• Advertise my online course on facebook & instagram
• Increase brand awareness and grow social media following

SOLUTION

How did you find Megaphone Marketing?

Referral

Why did you select Megaphone Marketing over others?

• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Megaphone Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Lily, my account manager at Megaphone, handles all the advertising campaigns inside facebook, for facebook and instagram. She puts together the headlines, copy and ad assets for the ads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have significantly increased brand awareness of my product, as well as made great sales over the last 2.5 years I've been working with them, and ever increasing and on-going.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes - project deliverables are always delivered on time. The team are also always there for email support, or zoom/online video communication when needed.

What was your primary form of communication with Megaphone Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

Megaphone tried their best to learn about my brand as quickly as they could, understand my niche, understand my messaging, key avatar, and product. They are super responsive in their communication and always available to take questions or hear out ideas. They are also wonderful at running ad campaigns through facebook/Meta. They know that all backwards!

Are there any areas for improvement or something Megaphone Marketing could have done differently?

Not really, sometimes I have to re-do the copy in the ads, or headlines, but on those rare occasions its only because I understand my brand, audience, insider jargon & terminology and messaging a little better. But when that happens, it's not an issue, I just change it.

BACKGROUND

Please describe your company and position.

I am the Director of JMM Solutions

Describe what your company does in a single sentence.

Online aftermarket tool and camping equipment sales. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Megaphone Marketing to accomplish?

• Increase Sales

SOLUTION

How did you find Megaphone Marketing?

Online Search

Why did you select Megaphone Marketing over others?

High ratings

How many teammates from Megaphone Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Megaphone are responsible for the development and execution of comprehensive creative and digital marketing strategies designed to increase business visibility, drive engagement, and support sustainable company growth. The scope encompasses brand elevation, targeted advertising, social media management, and performance analysis across key platforms, including Google and social media channels.

1. Strategic Planning

Conduct market analysis to understand current positioning, audience segments, and competitors.
Define measurable marketing goals aligned with company growth objectives.
Develop an integrated marketing strategy incorporating creative campaigns, social media, and search engine marketing.

2. Creative Development

Design and produce branded content including digital ads, banners, videos, and other campaign materials.
Refresh and align brand messaging for consistency across all platforms.
Provide concepts for ongoing campaigns, promotions, and storytelling to boost audience engagement.

3. Social Media Management

Develop and manage a content calendar for platforms such as Facebook, Instagram, LinkedIn, and others.
Create engaging posts, stories, and reels tailored to target demographics.
Monitor community engagement and manage audience interactions to build brand loyalty.

4. Google Marketing Strategy

Implement and manage Google Ads campaigns (Search, Display, and YouTube if relevant).
Perform keyword research and competitor benchmarking to optimise ad spend.
Continuously monitor and refine campaigns to improve click-through rates (CTR), conversions, and return on investment (ROI).

5. Analytics and Reporting

Track campaign performance using tools such as Google Analytics, Meta Business Suite, etc.
Provide monthly performance reports with insights and actionable recommendations.
Adjust strategies based on data-driven results to improve outcomes over time.

Key Deliverables

Marketing Strategy Document: Including campaign objectives, channels, timelines, and target KPIs.
Creative Assets: Static and dynamic digital ads, videos, social media graphics, and promotional materials.
Content Calendar: A forward-planning calendar detailing post frequency, platforms, and key themes.
Live Ad Campaigns: Google Ads and Social Media Ad campaigns set up, launched, and actively managed.
Monthly Performance Reports: Summarising key metrics, insights, and recommendations for optimisation.
Audience Growth & Engagement Metrics: Regular tracking of follower growth, impressions, engagement rates, and conversion data.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Brand Awareness Metrics

Impressions: Total number of times ads or content are shown (Google, social media).

Reach: Unique number of users who have seen your content.
Brand search volume: Increase in direct searches for your business name on Google.

2. Engagement Metrics

Social media engagement rate: (Likes + Comments + Shares) ÷ Total Reach or Followers.
Click-through rate (CTR): Percentage of users who click on ads or links in posts.
Video views & completion rate: Particularly relevant for campaigns using reels, stories, or YouTube.

3. Conversion Metrics

Lead generation: Number of enquiries, form submissions, or calls resulting from campaigns.
Cost per lead (CPL): Advertising spend ÷ Number of leads generated.
Website conversions: Number of sales, bookings, downloads, or other key actions completed.

4. Website & SEO Metrics

Website traffic: Growth in sessions and unique visitors.
Bounce rate: Percentage of users who leave after viewing only one page (lower is better).
Session duration: Time users spend on your site – indicator of interest.
Organic keyword rankings: Improvement in Google rankings for target keywords.

5. Return on Investment (ROI) Metrics

Return on Ad Spend (ROAS): Revenue generated from ads ÷ total ad spend.
Customer acquisition cost (CAC): Total marketing spend ÷ new customers acquired.
Revenue growth: Any increase in sales or business volume attributed to the marketing efforts.

6. Project Management & Delivery Metrics

Timeline adherence: Whether deliverables are met on schedule.

Creative output volume: Number of ads, posts, videos, and assets delivered.
Client satisfaction: Feedback or NPS score on agency performance and communication.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They demonstrate a structured and professional approach to project management. They provided a clear project timeline at the outset, with defined milestones, review checkpoints, and delivery dates. Project updates were communicated proactively, and any adjustments to scope or timelines were discussed transparently.

Timeliness

The majority of deliverables were submitted on or ahead of schedule. When minor delays occurred, the agency communicated promptly and provided revised timelines, ensuring expectations were managed effectively.

Responsiveness

The team was highly responsive to our needs and feedback. They made themselves available for regular check-ins and were quick to action requests or resolve issues. Feedback loops were short, and they showed a strong commitment to ensuring we were satisfied with both strategy and execution.

Overall, their project management processes supported smooth collaboration, timely delivery, and high-quality outputs aligned with our business objectives.

What was your primary form of communication with Megaphone Marketing?

In-Person Meeting

What did you find most impressive or unique about this company?

What stood out most was Megaphones ability to balance creativity with strategic insight. They didn’t just deliver visually appealing content—they took the time to understand our business goals and audience, tailoring campaigns that were both on-brand and results-driven.

Their collaborative approach was also impressive. They made us feel like true partners in the process, regularly seeking feedback, offering proactive ideas, and adapting quickly as priorities shifted. The team showed genuine enthusiasm for our brand and consistently went above and beyond in their efforts.

Additionally, their ability to seamlessly integrate across platforms—from Google Ads to social media content—ensured our messaging remained cohesive and impactful across all channels.

Are there any areas for improvement or something Megaphone Marketing could have done differently?

While overall performance was strong, there was really only one area where Megaphone could refine their approach:

Enhanced industry-specific tailoring: While their general marketing knowledge was solid, there were moments where a more nuanced understanding of our specific industry or audience would have helped fine-tune messaging or targeting.

That said, the team was always open to feedback and showed a willingness to adapt quickly when these points were raised.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of a cake store.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Megaphone Marketing?

We needed help with online marketing. We were using another company, but they weren’t delivering the results we were looking for.

SOLUTION

What was the scope of their involvement?

Megaphone Marketing provides Google marketing services. They used to do Meta, but it wasn’t delivering the results we wanted, so we stopped. We’re about to start Meta again.

What is the team composition?

We mainly work with a Google specialist. 

How did you come to work with Megaphone Marketing?

We found them online. We liked their website and the case studies they’d done, so we arranged a meeting and switched to them.

How much have you invested with them?

We’ve invested around $3,000 per month on top of the $3,000 advertising fee. 

What is the status of this engagement?

We started working together in October 2023, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

At the beginning of the engagement, I felt my sales were picking up, but they’ve slowed down a little bit. The strategies they’re using may not be suitable. However, they’ve been proactive in changing the strategies, and things are getting a little better.

Overall, I’m somewhat satisfied. I can’t say I’m very satisfied with the results they’ve delivered, but at the moment, they’re my best option.

How did Megaphone Marketing perform from a project management standpoint?

There are no deadlines, so I have no comments on that. They send me monthly reports, and we communicate via email.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

The responsiveness of the Google specialist we work with is quite good.

What did you find most impressive about them?

My website sales have increased, but it’s not as high as I want it to be.

Are there any areas they could improve?

I’m happy with the service. I’m not a specialist, so I don’t know how they can deliver better results.

BACKGROUND

Please describe your company and position.

I am the Director of Peak Moto

Describe what your company does in a single sentence.

Motorcycle gear and accessories specialising in women's gear.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Megaphone Marketing to accomplish?

• Increase revenue via paid advertising

SOLUTION

How did you find Megaphone Marketing?

Online Search

Why did you select Megaphone Marketing over others?

• High ratings
• Close to my geographic location
• Great culture fit

How many teammates from Megaphone Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Advertise on Meta platforms and Google. 
• Increase revenue with an ROAS target of 4x.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Revenue and ROAS

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they have delivered and continue to deliver. They are quick to respond to emails in a friendly and professional manner. Lily is able to simplify complex jargon into ideas and strategies I can understand.

What was your primary form of communication with Megaphone Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

The level of project management skills and how well Lily is able to get ahead of our strategy yet remain relevant to the current situation. She is highly organised and proactive on our account, which means I do not have to spend time chasing up issues, she is already across it.

Are there any areas for improvement or something Megaphone Marketing could have done differently?

Pricepoint was a barrier when I first started; it prevented me from starting 6 months prior to actually doing so. If there was a halfway point with half the amount of their time on the account, it would have been easier for me to convert. I'm now someone who trusts Megaphone with what is essentially my livelihood, and wouldn't hesitate to spend more money with them if it meant more results.

BACKGROUND

Please describe your company and your position there.

I'm the Director of a health food and sports nutrition retailer providing exceptional prices on big bran and hard to find products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing?

We were looking to grow our market share and optimise conversions against the giants of our industry that have 100 fold of our marketing budget.

SOLUTION

How did you select this vendor?

We shortlisted 6 agencies based on independent reviews and existing clients serviced. Megaphone stood out above all with their performance history and their initial thought/creativity in the prescreening and analysis of our company.

Describe the scope of their work in detail.

After a series of discovery meetings, Megaphone identified less competitive channels to market in and developed impressive creatives that stood out even in the most competitive channels.

What was the team composition?

We always had a direct line to our account manager Andy who made himself available all times of day and night. This was refreshing from prior experiences of briefing a new face every time we had a question or issue.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Megaphone were able to deliver impressive ROAS regular surpassing 8X. Prior to Megaphone, eccomerce attributed roughly 30% of our business revenue and within two years, it was nearly 70% of our revenue. Megaphone also grew our active email database by 8000 people that we could easily leverage for repeat purchases.

How effective was the workflow between your team and theirs?

Very effective. most issues were resolved on the same day. Having a direct line to an allocated manager was pivotal to this.

What did you find most impressive about this company?

We were impressed with their commitment to learning about our business, the market landscape and then harness their specialties to convert within it was most impressive.

Is there any area for improvement or anything that could have been done differently?

I'm satisfied with every factor of Megaphones service.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and director of CORE FOUNDATIONS PERSONAL TRAINING. We’re an appointment-only personal training business in Melbourne, Australia.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Megaphone Marketing?

We wanted to increase our advertising and reach to grow our business. We’d been using another service provider, but they let us down with their service during the COVID-19 pandemic. We hit a roadblock because we were closed for 5–7 months.

After several months off from doing advertising, our goal was to double the business in the next two years. Therefore, we were looking for a local marketing team that could help us cultivate our message and be our long-term partner.

SOLUTION

What was the scope of their involvement?

Megaphone Marketing manages our advertising on Facebook and Instagram. We have full-time marketing programs and a monthly marketing spend guaranteed for different types of ads about the various services we offer. They've also worked on SEO and helped us build 1–2 emails that go out to our regular client base each month.

What is the team composition?

We typically deal with an account manager; he’s our main point of contact.

How did you come to work with Megaphone Marketing?

When we wanted to get back to advertising, we sat down and looked online at major agencies that popped up on the most significant Google rankings and reviews in Melbourne. We sent a pitch deck to all of them with what we were trying to do and where we were going. We got 3–4 service providers to pitch us why they were the best.

Our initial contact with Megaphone Marketing was with one of their sales executives. They presented the structure of how they’d help our business, but we mainly liked the enthusiasm and general excitement they had for our project. They were interested in working with us even though we were a smaller client for them.

How much have you invested with them?

We spend about $70,000 annually.

What is the status of this engagement?

We started working with them in March 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve gotten good results and seen about a 184% increase in lead generation per month since we’ve run the program. The quality of leads is higher than anything else we’ve ever used, and we have a greater conversion rate based on the leads. Overall, the leads have contributed to our business, which has grown by 50% this year alone.

How did Megaphone Marketing perform from a project management standpoint?

Megaphone Marketing’s team has been incredibly helpful and diligent; they’ve even come to our facility to visit us and go through our process to understand why we’re different. We’ve pushed them pretty hard to meet deadlines, but they’ve been accommodating and transparent. The team is honest if there’s something that will take longer or they can’t do.

We have internal management software to track leads, inquiries, conversions, and so on. They also provide basic metrics about lead generation, and everything is fed into our customized system.

What did you find most impressive about them?

Their professionalism, honesty, and follow-up are excellent. We get results quickly and are never left waiting. Overall, nothing seems to be difficult, so our experience has been great so far.

Are there any areas they could improve?

Nothing comes to mind; I don’t think there’s an actual shortfall.

Do you have any advice for potential customers?

Don’t rely on them to do all the work. You must know your business and understand your metrics' meaning and why they’re important. In summary, you should have all the tools to manage your business.

BACKGROUND

Please describe your company and your position there.

I’m the owner of a BMX commerce store with a presence in the USA and Australia

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing, and what were your goals?

We hired Megaphone to do our digital marketing - Facebook, Instagram, Google, and Klaviyo emails.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were recommended this business by a friend who was also using them.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They came in promising to grow our market share, revenue and impact.

How many resources from the vendor's team worked with you, and what were their positions?

We had 4 different account managers over the 12 months and 2 different executives. We felt like a ball being passed around.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our final month with them saw our sales plummet by 80% on the previous year. They have killed our US business. They kept promising the world, but they were useless.

How effective was the workflow between your team and theirs?

It was fine. But I never found them that creative. We had to drive things constantly.

What did you find most impressive or unique about this company?

Very little. They have lots of pretty graphs but when you look behind the graphs, the results were terrible. They liked to compare this month with last month but we have a cyclical business and so we need to compare this month with the same month last year. When you did that, you quickly saw their results were pathetic.

Are there any areas for improvement or something they could have done differently?

Everything. Dedicated account managers that don’t change all the time. Actually get to know the product and market it without gimmicks. We never wanted to run continual sales and all they could do was pressure us to run a sale or some kind of “extra offer” so someone would buy our product.

BACKGROUND

Please describe your company and your position there.

My company is Cherub Baby and I am the Director

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing?

We have hired Megaphone to manage our Facebook/Instagram ads.

SOLUTION

How did you select this vendor and what were the deciding factors?

After researching reviews and results from other local businesses and meeting with them I decided to give them a try. They were very upfront but also confident they could achieve some great results

Describe the project in detail and walk through the stages of the project.

The project is ongoing with the objectives being to increase sales through our website and increase brand exposure.

How many resources from the vendor's team worked with you, and what were their positions?

We have one account manager which makes it super easy for communication. The account manager then delegates to the broader team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Stoked with the results that Megaphone are achieving. Averaging between 7-10x ROAS which are results I think almost all businesses would be delighted with.

How effective was the workflow between your team and theirs?

We have weekly or fortnightly meetings and a detailed monthly report. What I love is that once everything is set up from the business owner's side, it's set and forget, so you can focus on your business and not spend days figuring out the Facebook algorithm!

What did you find most impressive or unique about this company?

They really know how to work the facebook algorithms to our advantage and get value for money. The spend goes far.

Are there any areas for improvement or something they could have done differently?

Not really. My only suggestion would be for Megaphone to setup an influencer network that they could utilize across their client base to produce more UGC content. That would be more of a side business I guess.

BACKGROUND

Please describe your company and your position there.

I am an artist who designs wearable fashion! Lolli and Pop was born from a love of watercolour painting.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing?

I was looking to grow my business and get it noticed through the Christmas period coming up.

SOLUTION

How did you select this vendor?

I initially contacted megaphone two years ago but wasn't ready to jump into hiring a marketing manager. I just recently reconnected with them this year as I was as ready to take the next step in my business.

Describe the scope of their work in detail.

Megaphone set me up with my marketing manager Sam, who initially started with google ads and sorted that side of my business out then they moved into facebook marketing which has had some positive responses.

What was the team composition?

I worked with Sam, we had regular meetings on a weekly basis.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I have definitely seen the growth we have had excellent traffic driven to my website which has resulted in more subscribers and sales.

How effective was the workflow between your team and theirs?

We had weekly meetings and Sam was very responsive to my text messages and emails even on weekends.

What did you find most impressive about this company?

I love how committed Sam has been towards the account, I am such a small business which so much more potential to grow. He was extremely honest and valued my opinions regarding what I wanted for my business.

Is there any area for improvement or anything that could have been done differently?

I think if we had just done both facebook and google from the start we would have had a better response. I do believe it is a slow burn as my business is very new to the industry and brand awareness is everything.

BACKGROUND

Please describe your company and your position there.

Director and designer. I founded the company and design the jewellery/make them.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing?

FAcebook Ads (Paid Social Ads)

SOLUTION

How did you select this vendor and what were the deciding factors?

I was testing them alongside a different marketing agency, DUNK and they just outperformed them by a landslide. Their many good reviews and clientele helped a lot too as I have personally clicked on those ads to purchase from brands that are managed by Megaphone so I knew their ads worked!

Describe the project in detail and walk through the stages of the project.

I needed help scaling my FAcebook Ads from a 1-2 ROA. it felt like i was psending on ads just to keep things afloat in my business. Megaphone did an audit, addressed some quick wins and gave me a realistic prediction of the resutls i could expect.

How many resources from the vendor's team worked with you, and what were their positions?

2, Tony - accounts manager, Olivia - Designer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

BETTER THAN I EXPECTED! Their best ad is currently sitting at an 8 ROA which was truly a result i never expected my brand could hit! I can actually put money into savings while paying off all expenses so this has been huge!

How effective was the workflow between your team and theirs?

incredibly effective, i probably spend less than an hour with them a week and the ads they push are incredibly efficient. I'm amazed it's even possible to be so hands-off in marketing as a business owner. Megaphone Marketing really does provide a service one cannot complain about.

What did you find most impressive or unique about this company?

How prompt they are with their communication and how deep in detail they dive into analysing data.

Are there any areas for improvement or something they could have done differently?

Nope! truly i'd change nothing as they are ticking all the boxes and excelling in their role as a marketing agency