Megaphone Marketing

BACKGROUND

Please describe your company and your position there.

I'm the Marketing Manager for Evans Shoes. We are a footwear retailer selling a wide range of shoes for all ages.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing?

We needed someone to run paid social media advertisements across Facebook and Instagram to help increase our reach.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were on the search for an agency that would be able to help schedule and run ads, while also offering excellent communication and meeting flexibility due to the wide range of shoes we sell, and the need to update ads according to new stock. We knew of another business using Megaphone who pointed us in the right direction which we were thankful for!

Describe the project in detail and walk through the stages of the project.

We have been working with Megaphone for ongoing social media advertising and are constantly updating the campaigns based on upcoming sales and promotions as well as new stock arrivals ect. We can either email our account manage or set up a quick meeting to discuss our next campaign we want to focus on. We just send through the links to the products we want to promote and Megaphone do the rest!

How many resources from the vendor's team worked with you, and what were their positions?

We have had a few account managers over the years but currently work with one account manager and a executive marketing strategist, as well as a google specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our return of investment on average continues to grow each month at a steady rate. As a business that is relatively new to being online, Megaphone has helped us grow at a rapid pace with now 17k followers on Instagram and 15.5k on Facebook.

How effective was the workflow between your team and theirs?

We work together great as Megaphone have flexibility for meetings whether it be short notice or to plan regular meetings in advance. They are always quick to respond to our emails and update collections. We feel comfortable enough to converse our ideas and get our creative juices flowing.

What did you find most impressive or unique about this company?

They know what they're talking about and are welcome to test new methods to keep up with the latest trends.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

Director and designer of the brand

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing, and what were your goals?

Digital advertising, particularly google, it was unchartered territory for me, my goal was to get my brand on Google ads with an ROI of at least 4

SOLUTION

How did you select this vendor and what were the deciding factors?

I was split testing marketing agencies and I came to Megaphone as I personally get their ads a lot. After speaking to 7 agencies I chose them due to their fast responses, incredible initiative in researching my brand and their overall work ethics.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

I wanted them to launch and manage Google Ads for me, something our brand has never done before. I had no idea what to do or what to expect. Megaphone made the process simple by showing me step by step instructions to connect them to my google accounts and they just did their own analysing and set up ads from there.

How many resources from the vendor's team worked with you, and what were their positions?

2, Tony -Accounts manager, Olivia - Designer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Averaging a 7-9 ROAS, which surpassed my expectations! Also very informative team with weekly updates.

How effective was the workflow between your team and theirs?

VERY! Their seamless workflow meant I only needed to really spend 2 hours a week maximum with their team, some weeks, less!

What did you find most impressive or unique about this company?

Their drive to be a better version of themselves each day. They don't just settle on good results, they actively find ways to drive even better results week on week.

Are there any areas for improvement or something they could have done differently?

would love to have seen them gradually including other designs from my brands (not jut the best sellers) just so when we're sold out at least it doesn't affect revenue too much, but overall still happy as they have unlocked the potential in our best sellers.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of a training and coaching platform for women

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing?

Full Marketing control, running advertising across all platforms etc

SOLUTION

How did you select this vendor?

Interview with Lauren, originally from an ad

Describe the scope of their work in detail.

Full marketing and advertising capacity, was hoping they would take full control.

What was the team composition?

They obviously didn't have the team and had to go and recruit NEW people.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

EVERYTHING WAS LATE, They did not even read the brief, got everything wrong to the point of thinking we were something entirely different. Took almost 8 weeks to be told OH SORRY, WE CAN'T REALLY DELIVER CALL BOOKINGS TO YOU, WE ONLY PROMOTE A FREE THING AND GET YOU CONTACTS, and with 3 emails after it, after Lauren expressly ensured me on the sales call where I commited up to $10,000 adspend monthly and almost $5000 a month. They wanted more control of the funnel so calls would not give them that SO THEY CANCELLED THE CONTRACT AFTER AMOST 8 WEEKS. In that 8 weeks, they did not maintain the ads as promised, they gave me a new person and people who did not listen.

Then when it got too hard for them, Said oh sorry, we can't give you what we want, we only do it this way, which is so primitive. If you sell widgets, they will be good for you but if you sell a service, stay away as I lost 6 months of revenue due to this because what we get in an 8 week period, can determine 6 months of income due to what didn't happen in that period, and what it will take to replace them etc.

How effective was the workflow between your team and theirs?

HORRIBLE they didn't read ANYTHING so it was useless.

What did you find most impressive about this company?

NOTHING!!!! POORLY MANAGED, INEXPERIENCED, DON'T EVEN HAVE THEIR OWN TARGET MARKET RIGHT, HOW COULD THEY GET THE TARGET MARKET OF OTHERS RIGHT THEN. STAY AWAY FROM THEM IS ALL I CAN SAY.

Is there any area for improvement or anything that could have been done differently?

LOTS.

BACKGROUND

Please describe your company and your position there.

I'm the E-Commerce manager for a performance swimming and lifestyle brand. We sell performance and training suits for swimmers, training gear and apparel.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing, and what were your goals?

We needed to increase our online sales by having consistent revenue coming through our site.

SOLUTION

How did you select this vendor and what were the deciding factors?

They reached out to us for an initial conversation about our goals. After researching them and the team's skills, we've happily been with them ever since.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Discovery phase including learning about us as a company, our audience, etc. Then they started implementing our social media campaigns. We have a fortnightly check in with our account manager which is helpful for insights, feedback and if we need to pivot we can do so quickly.

How many resources from the vendor's team worked with you, and what were their positions?

We work with a marketing strategist who dictates how we'll reach our revenue goals online.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our Facebook campaign was successful with an increase of +46.75% for our average order value and increasing our revenue by +175.15%. A great result!

How effective was the workflow between your team and theirs?

We had online fortnightly meetings to discuss strategy and any concerns, then a monthly report and meeting to unpack.

What did you find most impressive or unique about this company?

There are many digital agencies, however, Megaphone Marketing does tasks quickly and understands our audience better, which impacts our revenue.

Are there any areas for improvement or something they could have done differently?

With our meetings it would be good to get some more specific actionable steps. However, we're happy with our overall results.

BACKGROUND

Please describe your company and your position there.

I am the owner of NPA Events Australia

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing?

We hired Megaphone for

1. Google ads
2. Social Media Ads

SOLUTION

How did you select this vendor and what were the deciding factors?

We used Clutch, Google reviews and free audit to choose megaphone against other agencies

Describe the project in detail and walk through the stages of the project.

Our aim was simple - we were looking to increase our sales to a certain monthly target with an overall 3-1 minimum ROI We delved into both google ads and social media ads to achieve this

This included:

• Audit of our current advertising
• Strategy to imrpove
• Ad creative implementation, design and testing on social media
• Google adword analysis to yield the best results
• International expansion

How many resources from the vendor's team worked with you, and what were their positions?

We worked solely with our Account manager Steven who would be our liason to all the specialist in the megaphone team

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We signed up in Jan 2022

Results were as follows

• February: Intro month, doubled sales from January but didnt hit a great ROI
• March: Sales almost doubled again. Google improved but social media ads lagging our ROI
• April: Sales were basically the same as March, ROI still wasnt great. We had a few meetings with my fantastic account manager Steven and decided to change up some more creatives and sent some products to the megaphone team to shoot new contact
• May: Things began to pick up achieving another close to double sales month and ROI dramatically improving on both google and facebook
• June: Consolidated the results from the previous month with a similar turnover but hitting our target ROI
• July: Sales began increasing even more as did our overall ROI
• August: Broke most of our sales records in this month, scaled our adpsend and still kept our target ROI by quite alot
• September: 2 weeks in and already on track to keep the highly effective results and have also signed up to continue further scaling

How effective was the workflow between your team and theirs?

Workflow was easy enough. Steven actually chased me for communication faster than I could go to him. Small business owners are busy so its great when you Marketing company has your back when your not able to be on top of everything at all times

What did you find most impressive or unique about this company?

Quite frankly, we are impressed by their willingness to think outside the box to improve results when they were down. Its easy to give a company good reviews when they have provided good services but its even better when a company doesnt meet expectations at first but instead of giving excuses frequent to many other agencies actually came with solutions (At their expense) to improve results. Specifically shooting and creating new content for us to make it happen!

Are there any areas for improvement or something they could have done differently?

So far I give credit where its due - we have met all our expectations and exceeded them in our 9 months so far we dont see it slowing down anytime soon!

BACKGROUND

Please describe your company and your position there.

I am the owner of Envious Dreams an ecommerce business that sells personalised luxe sleepwear and bridal.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing, and what were your goals?

We were looking for a long-term company to partner with for our digital marketing. A company we could build a strong business relationship with that could relate and understand our business.

SOLUTION

How did you select this vendor and what were the deciding factors?

I decided on Megaphone Marketing for as they provided detailed information that was specific to my business with a marketing strategy that made sense and got me really excited. It was a personal experience and a long-term vision that was clear and easy to understand.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we started with google advertising as this was what fit into my budget. We were able to get a good feel of how our working relationship would flow and my account manager could get to know my business and my long-term goals. After 2 months we added in Facebook and Instagram marketing. I was really impressed with the ads created and we also are trialing content that is really popular at the moment. I'm super happy with their services including a competition, Tiktok ads and more.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with a couple of lovely ladies and each staff was confident and patient with explaining everything and answering all my questions.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I am very impressed with the growth that Megaphone Marketing is helping me achieve. Each month we are seeing positive growth and it's only been a few months. I could not scale my business without MM as my knowledge in the digital world is limited.

How effective was the workflow between your team and theirs?

We have a weekly zoom call scheduled which we discuss upcoming campaigns and any sales strategies. I always feel comfortable about asking questions and they are always answered with confidence and positive outcomes.

What did you find most impressive or unique about this company?

MM can offer so many services when having an ecommerce business. I cannot do everything myself and knowing I can call MM and request for them to take over things like email marketing and more is incredibly helpful.

Are there any areas for improvement or something they could have done differently?

This is all new to me, so I am learning as we go.

BACKGROUND

Please describe your company and your position there.

The Pet Swag is a Melbourne based e-commerce business that sells portable pet beds.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing?

We needed someone to help set up and manage our digital ads and Google ads.

SOLUTION

How did you select this vendor and what were the deciding factors?

We wanted the expertise of the digital and Google ads as well as opportunity to grow as a business. We had set up our digital ad accounts and managed these ourself however wanted to get insights from experts.

Describe the project in detail and walk through the stages of the project.

After a kick off meeting, they helped us set out a strategy and target audiences for Instagram, Facebook and Google. They then implemented this digital ad schedule Continued to monitor and update ads as required Olivia and Anthony proactively created ads to assist our digital campaign to see the ads perform better Megaphone continued to make suggestions for the team to implement throughout

How many resources from the vendor's team worked with you, and what were their positions?

Worked with 2 executives and account manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We performed well over the months with megaphone and was able to gain very great structure for our digital ads and a bank of contacts through a competition

How effective was the workflow between your team and theirs?

Anthony and Olivia were great to work with. We had regular work in progress meetings and communication via email and phone. They are very responsive and a great team to reply on!

What did you find most impressive or unique about this company?

The team loved our product! They genuinely wanted to see our product perform well and thought of great ways to try and help us succeed.

Are there any areas for improvement or something they could have done differently?

Digital ads can sometimes be hard to review. And with our busy schedule it was sometimes hard to respond. Once the team started sharing through direct screenshots and having regular WIPS we got in a great rhythm.

BACKGROUND

Please describe your company and your position there.

The Classic Wisdom Collection is a library of ancient philosophical texts that have been re-worked as a labor of love into high-quality books with gold foiled edges, clean, easy to reference page design, and beautiful cover design and feel.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing, and what were your goals?

We appeal to a very small niche market in Australia and the USA, our challenge is to find people who connect with our brand.

SOLUTION

How did you select this vendor and what were the deciding factors?

I had been looking at some options for marketing support when someone from Megaphone reached out.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The campaign kicked off with an EOFY incentive which had great results, we have managed to keep the same level of sales afterwards. I have been having some success with Instagram ads but not Facebook ads. Megaphone were able to turn that around and we are now moving to focus on Google ads.

How many resources from the vendor's team worked with you, and what were their positions?

We work with an accounts manager who utilises the full team to focus on different elements of the campaigns such as Facebook ads and Google ads.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Sales almost tripled in the first month, and we have been able to keep growing sales from this point.

How effective was the workflow between your team and theirs?

Megaphone has been very easy to work with and very open to feedback.

What did you find most impressive or unique about this company?

I love that they recommend strategies. They are also able to draw on internal specialists who can audit campaigns.

Are there any areas for improvement or something they could have done differently?

I feel like we are all invested in working together to grow sales and reach. Over time I believe we will continue to learn and improve as we accumulate more data.

BACKGROUND

Please describe your company and your position there.

I am a ecommerce assistant for retailer of lighting company. Our company sell a wide range of lights include daily lights and festive lights.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing?

We need specialists to help us manage our social media account and creating paid social ads. Our goal was to drive more sales via social medial platform.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online, and compared several digital agencies. We finally choose this agency as they have a good review among social media marketers.

Describe the project in detail and walk through the stages of the project.

This is an ongoing project. Megaphone helped us to target right audiences on Google, Facebook and Instagram. They cooperated with our online promotion to create different posting schedule, wrote out captions, and researched the best hashtags. They also helped us to improve our promotion plans.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an dedicated account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our monthly average ROAS is around 5.

How effective was the workflow between your team and theirs?

We receive monthly report of our online marketing results. Most of the time we communicate via emails which the experience are really good. On some special occasiona, we will arrange online meeting of all team members with the our megaphone account manager.

What did you find most impressive or unique about this company?

We were impressed by the quality of out followers. They’re attracting people who are interested in our products instead of just increasing our followers.

Are there any areas for improvement or something they could have done differently?

So far, they doing very great.

BACKGROUND

Please describe your company and your position there.

I am the co founder of Spooked Kooks. We are a sustainably driven surf company, taking plastic out of the ocean and turning it into component parts of our boards.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing, and what were your goals?

We were in need of a better strategy when it came to our paid ad spend. We needed help with top, middle and bottom of funnel. Effectively an entirely new strategy.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed with many vendors over a period of time to find the right company, Megaphone Marketing stood out right from the get go. It was clear they had spent the time to find out about our company before engaging with us and offering any solutions. All of the strategy was appropriately tailored to our brand and products. We could see a clear path to growth with them.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We discussed a 3 month strategy to lift sales. It was refreshingly honest as we both agreed we needed time to find out what would work best over the first month and then begin to see results in the 2nd and third months, and so on.

How many resources from the vendor's team worked with you, and what were their positions?

We had initial meetings with digital strategists Jaimie, who was really engaged, honest and knowledgable and then began work with our account manager and marketing strategist Sam, who has been nothing short of amazing.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our second month saw sales increase of 30% which was awesome. We now have a much more specific approach to our sales and looking forward to more growth as we develop together.

How effective was the workflow between your team and theirs?

We had weekly communication that had very specific goals. Most importantly, I found that Sam was consistently offering new ideas and helping to execute strategies that we had already put in place. It really felt like we could build momentum with Sam and the team at Megaphone, which makes so much difference.

What did you find most impressive or unique about this company?

They are very data-driven, creating a strategy that is pertinent to your product and market. Both Sam and Jaimie are straight talkers, they don't hide behind jargon, so you get a real sense of transparency and honesty from Megaphone.

Are there any areas for improvement or something they could have done differently?

Really happy so far, nothing yet.