# Maven Collective Marketing Maven Collective Marketing Reviews (23), Pricing, Services & Verified Ratings - 4.8 out of 5 average review rating - 0 connections joined Maven Collective Marketing's Network [Visit Website](http://www.mavencollectivemarketing.com) [Get a Custom Proposal](https://clutch.co/profile/maven-collective-marketing) **The Marketing Partner for Microsoft Partners** Maven Collective Marketing is an award-winning, B Corp Certified digital marketing and partner strategy firm with over 20 years of experience exclusively serving Microsoft Partners. Maven Collective earned more than 200 global awards for excellence and innovation, including the Microsoft Advertising Celebrated Growth Partner Award, PR Daily’s 2025 Top Agency of the Year, IAMCP Global Advisor, TITAN Gold Business Website Award Best SEO & Content Strategy Firm, and Techbehemoths Branding Award. Trusted by more than 500 Microsoft Partners worldwide, we deliver measurable growth through specialized services such as SEO, content marketing, website development, lead generation, event marketing, and paid advertising. Our Microsoft-specific expertise also includes support for Commercial Marketplace listings, Co-Sell Ready programs, Partner Solutions Adoption Gallery listings, Partner profiles, Digital Self-Audit tools, and tailored content development. ## Company Information - Minimum project size: $5,000+ - Number of employees: 10 - 49 - 1 Locations: - Squamish, Canada (Headquarters) - Founded in 2012 ## Services, Focus Areas, Industries, and Clients ### Service Lines - 20% Digital Strategy - 20% Search Engine Optimization - 15% Event Marketing - 10% Branding - 10% Content Marketing - 10% Email Marketing - 10% Pay Per Click - 5% Social Media Marketing ### Focus Areas - PPC Focus: - 80% Google Adwords - 20% Bing Advertising - SEO Focus: - 40% On site optimization - 20% Content development - 20% Link earning & development - 10% Other SEO - 10% SEO Reputation Management - Event Marketing Focus: - 40% Workshop Promotion - 20% Conference Promotion - 20% Tradeshow Marketing - 10% Experiential Marketing - 10% Networking Event Promotion - Branding Focus: - 20% Brand messaging - 20% Brand strategy - 20% Corporate identity - 20% Naming - 20% Product branding ### Industries - 90% Information technology - 10% Business services ### Clients - 60% Small Business (<$10M) - 30% Midmarket ($10M - $1B) - 10% Enterprise (>$1B) ## Pricing Snapshot Average rating for cost based on this provider's reviews: 4.7 out of 5 **What Clients Have Said** *(This summary is based on verified Clutch reviews.)*: Maven Collective Marketing offers competitive pricing, with client investments ranging from $4,000 to $150,000, depending on project scope. Clients consistently report excellent value for cost, emphasizing high-quality deliverables and effective project management. **Most Common Project Size**: $10,000 to $49,000 based on 14 reviews *(Pricing information for this provider is based on reviews where the project size was available.)* ### Pricing by Service - Search Engine Optimization: $10,000 to $49,000 based on 5 reviews - Other Digital Marketing: $10,000 to $49,000 based on 5 reviews - Market Research: $10,000 to $49,000 based on 3 reviews - Content Marketing: $10,000 to $49,000 based on 3 reviews - Social Media Marketing: $10,000 to $49,000 based on 3 reviews - Advertising: Less than $10,000 based on 3 reviews - Email Marketing: $10,000 to $49,000 based on 2 reviews - Digital Strategy: Less than $10,000 based on 2 reviews - Web Development: $10,000 to $49,000 based on 2 reviews - Branding: Confidential based on 2 reviews - Marketing Strategy: $10,000 to $49,000 based on 1 review - Graphic Design: $10,000 to $49,000 based on 1 review - Pay Per Click: $50,000 to $199,999 based on 1 review - Content Writing Services: $10,000 to $49,000 based on 1 review - Content Moderation Services: Confidential based on 1 review - Conversion Optimization: Confidential based on 1 review - Demand Generation Marketing: Confidential based on 1 review - Print Design: Confidential based on 1 review - Direct Marketing: Confidential based on 1 review ## Reviews Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews) ### Maven Collective Marketing Review Insights Overall Review Rating: 4.8 - Quality: 4.9 - Schedule: 4.9 - Cost: 4.7 - Willing to Refer: 4.9 ### Top Mentions - Great project management (7 mentions) - Timely (7 mentions) - Professional (6 mentions) - Easy to work with (5 mentions) - Communicative (4 mentions) - Collaborative (3 mentions) - Accommodating (2 mentions) - Customized support (2 mentions) - Exceptional performance (2 mentions) - Experienced (2 mentions) - High-quality work (2 mentions) - Knowledgeable (2 mentions) - Patient (2 mentions) - Trustworthy (2 mentions) - Well-organized projects (2 mentions) - Helpful (1 mentions) - Passionate about their work (1 mentions) - Puts the customer first (1 mentions) - Results-oriented (1 mentions) - Transparent (1 mentions) ### Review Highlights **Industry Expertise and Strategic Insights** Maven Collective Marketing is recognized for their deep understanding of the Microsoft ecosystem and IT industry, enabling them to provide strategic insights and tailored marketing solutions that resonate with client goals and industry standards. **Challenges with Technical Execution** Some clients mentioned technical challenges, such as platform hiccups and theme limitations during website design. While not major concerns, these issues suggest areas for potential improvement in technical project execution. **Comprehensive Marketing Solutions** Maven Collective Marketing offers a full range of marketing services, from SEO and digital marketing to content creation and event management, making them a versatile partner for businesses looking to enhance their market presence. **Potential for Overextension** Concerns were raised about the principal's workload and the need for a scalable model to maintain service quality as the company grows. Clients appreciate the personalized service but recognize the risks of overextension. **Effective Brand and Messaging Development** The company excels in refining brand messaging and developing comprehensive marketing strategies. Clients have noted significant improvements in their brand presence and engagement with target audiences due to Maven's expertise. **Increased Web Traffic and Lead Generation** Several clients reported increases in website traffic and leads as a direct result of Maven's marketing efforts, highlighting the effectiveness of their SEO and digital marketing strategies. **High-Quality Deliverables** Maven Collective Marketing is commended for delivering high-quality marketing materials, including website design, content creation, and digital marketing assets, which have contributed to client business growth and recognition. **Strong Project Management Skills** Clients consistently praise Maven Collective Marketing for their excellent project management. They are noted for meeting deadlines, effective communication, and adaptability to client needs, which ensures smooth project execution and client satisfaction. **Positive Client Relationships** Clients appreciate Maven Collective Marketing's collaborative approach and the personal attention they receive. The team's professionalism and ability to integrate seamlessly into client workflows are frequently highlighted. ### Maven Collective Marketing Reviews #### Digital Marketing for Collaboration Tech Company (Featured Review) **The Project** - Services: Content Marketing, Search Engine Optimization, Social Media Marketing - Project size: $10,000 to $49,999 - Project length: Mar. 2021 - Ongoing **Project Summary**: Maven Collective Marketing oversees the overall marketing strategy of a collaboration tech firm. The team manages SEO, content creation, and social media marketing efforts to generate leads for the client. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Director of Business Development, Collaboration Tech Company - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Sep 22, 2021 **Feedback Summary**: A reliable external resource, Maven Collective Marketing has helped the client increase their leads and web traffic through industry-aligned strategies. The team demonstrates a great command of the role of a CMO and opts for marketing approaches that are best suited to tech-centered companies. "“They’re able to speak our language and understand the kind of products and services that we provide for our customers."" **BACKGROUND** Introduce your business and what you do there. We are a Microsoft partner focused on making modern collaborative toolsets. We basically provide ongoing consulting services to organizations within North America. I’m the director of business development. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Maven Collective Marketing? We leveraged Maven Collective as our ad agency and web development firm. **SOLUTION** What was the scope of their involvement? When our internal marketing resource left the company, we decided to take a step back and look at our overall marketing strategy. We brought in Maven Collective to do an initial audit of our different marketing activities and channels. They identified areas that need to be improved and proposed solutions that we hadn’t even thought of. Currently, we’re having their team manage our content marketing strategy, which our junior-level marketing associate helps execute. They also create optimized content, manage and update our website, conduct email marketing, and carry out social media marketing activities. In this regard, they’re acting like an outsourced CMO. What is the team composition? We work with three people from Maven Collective: their CEO and two content marketing strategists.  How did you come to work with Maven Collective Marketing? Orchestry, a Microsoft-related platform that we also have a relationship with, has had a lot of success with Maven Collective. We decided to work with them because, unlike the other ad agencies that I’ve worked with over the years, they understood the specific marketing needs of a technology company like ours. How much have you invested with them? Thus far, we’ve invested around $25,000. What is the status of this engagement? We started working together in March 2021 and it’s an ongoing partnership.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We measure the success of the engagement based on the results of the lead-generation activities. Since working with Maven Collective, we’ve noticed a substantial increase in our web traffic and leads, and that can be owed to our blog writing and SEO efforts.  What we like about Maven Collective is that they’re good at developing and executing marketing strategies specifically for tech companies. They’re able to speak our language and understand the kind of products and services that we provide for our customers.  How did Maven Collective Marketing perform from a project management standpoint? They’re excellent from a project management standpoint. It feels as if they're part of our own company. We use Microsoft Teams to communicate and manage tasks. What did you find most impressive about them? Their ability to fill in the gap in our internal marketing resources stands out. We see the benefit of having a full-time external resource like Maven Collective because we can trust them to be accountable to the plan and we can rely on them to guide us through everything.  Are there any areas they could improve? No, there’s none that I can think of.  Do you have any advice for potential customers? My advice to future customers of Maven Collective is to hold yourself accountable and to follow through on your obligations. Make sure to provide the team with everything they will need so that they can help you be successful. --- #### Branding & Marketing Strategy for Technology Services Co **The Project** - Services: Branding, Marketing Strategy - Project size: Confidential - Project length: Jan. 2025 - Ongoing **Project Summary**: Maven Collective Marketing provides branding and marketing services for a technology services company. The team has produced website copy, created marketing materials, and provided SEO and social media support. **Review Rating**: 4.5 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** President, ArchitectNow - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — May 16, 2025 **Feedback Summary**: Maven Collective Marketing has helped the client lay the groundwork with messaging, branding, and outreach, and the hope is that it turns into revenue. The team excels at project management and collaborates effectively using Microsoft Teams and SharePoint. Their industry expertise stands out. ""Everything has been perfect."" **BACKGROUND** Introduce your business and what you do there.I'm the president of ArchitectNow, a Microsoft-focused technology services company that designs and delivers innovative software and cloud solutions. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Maven Collective Marketing?We needed to refine our brand and messaging, solidify our marketing outreach efforts, and better present our capabilities to our target market. **SOLUTION** What was the scope of their involvement?Maven Collective Marketing has provided new brand messaging and content for a refreshed website. They've created updated copy for existing and new pages, layout suggestions, and SEO input. The team is engaged on an ongoing basis to help produce content, market our events and webinars, and assist in a variety of marketing tasks. Maven Collective Marketing also provides ongoing advice and social media support, assisting in such things as helping configure email and LinkedIn campaigns and helping us market webinars.What is the team composition?We consistently work with two teammates from Maven Collective Marketing.How did you come to work with Maven Collective Marketing?We saw Maven Collective Marketing's owner present at a networking event and realized they had a specific focus on companies like ours. We were impressed by their offerings and engaged with them.What is the status of this engagement?We started working with them in January 2025, and the project is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?We're just laying the groundwork with messaging, branding, and outreach, so there aren't any immediate success stories. Our primary driver is more meetings and demos with potential customers. Our hope is that these turn into realized projects and revenue, but Maven Collective Marketing will be measured on getting our team the opportunity to engage with the right customers.How did Maven Collective Marketing perform from a project management standpoint?They have been excellent. Our company has been very impressed, and they have forced us to be a lot more structured in our marketing. Project management has been great. We have weekly calls and use Microsoft Teams and SharePoint for communication and collaboration.What did you find most impressive about them?They seemed like a good partner during our evaluation. We initially looked at them due to their familiarity with similar organizations to ours.Are there any areas they could improve?No, everything has been perfect. --- #### Digital Marketing for Data Analytics Consulting Firm **The Project** - Services: Content Marketing, Content Writing Services, Digital Strategy, Email Marketing, Graphic Design, Marketing Strategy, Other Digital Marketing, Search Engine Optimization, Social Media Marketing - Project size: $10,000 to $49,999 - Project length: Dec. 2022 - June 2023 **Project Summary**: Maven Collective Marketing provided digital marketing services for a data analytics consulting company. The team was responsible for creating and launching LinkedIn advertising campaigns. **Review Rating**: 4.5 - Quality: 5.0 - Schedule: 4.5 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Former Director of Business Development, Fastloop - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Sep 27, 2023 **Feedback Summary**: Maven Collective Marketing’s work was met with positive acclaim, thanks to the team's messaging and communication skills. The team aligned the client's branding and content, and internal stakeholders praised the service provider's creative expertise. ""There were multiple areas where the project manager over-delivered on the technical and strategic side."" **BACKGROUND** Please describe your company and position.I am the Director of Business Development of FastloopDescribe what your company does in a single sentence.Fastloop provides Data and Analytics consulting services. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Maven Collective Marketing to accomplish?Determine a credible and differentiated positioning and messagingWrite copy for the new websiteCreate content pieces to reinforce thought leadership **SOLUTION** How did you find Maven Collective Marketing?ReferralWhy did you select Maven Collective Marketing over others?Pricing fit our budgetReferred to meCompany values alignedHow many teammates from Maven Collective Marketing were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Integrate Fastloop’s new communications marketing messages throughout the website, website copy, and public profiles. Conduct and implement Search Engine Optimization (SEO) throughout website and establish new educational SEO Blog cadence leveraging Fastloop's SMEs, including existing blogs/content. Develop educational/brand leading emails and distribute to Fastloop’s current client /prospective client email list establishing buyer nurture best practices. Strategize and build business development outreach campaign leveraging new brand messaging, best practice outreach formats, engaging automation sequence, and program launch to expand network & brand reach, plus acquire net new leads. Monitor and measure digital campaign performance through consistent tracking and reporting. Communicate regular status updates to Fastloop on progress, hurdles, and performance. The delivery of the 3-month LinkedIn Advertising Campaigns targeting specific industry and service-based offering, includes the following: Creation of campaign landing pages and update supporting downloadable assets (e.g. manufacturing case study & foundational data practices for AI). Build, launch and manage LinkedIn ads, ad copy, budget, scheduling, targeting, and supporting graphics. Track and report on ongoing performance, with ad enhancements and optimization monthly. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Messaging and positing statement were developed on time and are currently used in new internal and external communications. Website copy was written and completed on time to align with the design vendor’s timeline 8 new content pieces were created as per timeline setDescribe their project management. Did they deliver items on time? How did they respond to your needs?The project management was solid, and there were multiple areas where the project manager over-delivered on the technical and strategic side.What was your primary form of communication with Maven Collective Marketing?In-Person MeetingVirtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?Maven’s strategic thinking and expertise in our niche industry were most impressive.Are there any areas for improvement or something Maven Collective Marketing could have done differently?Project manager could have expressed consequences to our requested changes more articulately. --- #### Website Launch & Marketing for Cloud Consulting Firm **The Project** - Services: Content Marketing, Conversion Optimization, Digital Strategy, Email Marketing, Graphic Design, Marketing Strategy, Print Design, Search Engine Optimization, Social Media Marketing - Project size: Confidential - Project length: Jan. 2023 - Ongoing **Project Summary**: Maven Collective Marketing has been hired by a cloud consulting firm to launch a newly prepared website. The goal is to increase traffic and increase leads by communicating their brand through the site. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** COO, Big Cloud Consultants - Industry: Information technology - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Jul 18, 2023 **Feedback Summary**: Maven Collective Marketing’s efforts have been met with positive acclaim. The client has gained new leads, and the website is performing as expected. The team is efficient, easy to work with, and timely with deliverables. Overall, the client is happy with their ongoing partnership.  ""They are a pleasure to deal with."" **BACKGROUND** Please describe your company and position.I am the Chief Operating Officer of Big Cloud ConsultantsDescribe what your company does in a single sentence.Big Cloud Consultants helps clients maximize their investments in the Microsoft ecosystem with comprehensive and innovative cloud solutions tailored to the client. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Maven Collective Marketing to accomplish?Launch New Microsoft Partner WebsiteDrive Traffic and Leads through WebsiteBuild Consistent Communications to Current Customers and New CustomersShowcase Thought Leadership and Expertise in Industry/MarketNurture Leads to New Clients ConsistentlyBuild Brand Awareness to Target Audiences **SOLUTION** How did you find Maven Collective Marketing?ReferralWhy did you select Maven Collective Marketing over others?Great culture fitGood value for costReferred to meCompany values alignedHow many teammates from Maven Collective Marketing were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Scope of the project started out with Maven helping us to get our newly prepared website launched. While the website was created, we didn't have a chance to review it. We needed someone with Marketing and Microsoft expertise. Maven was able to review all of the pages on the site and then work with our developer to add/update content and add the additional pages that were necessary. Following that, we have been working with Maven on several different marketing efforts. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Website AnalyticsNew LeadsNew ClientsBrand AnalyticsLead Funnel ReportingDescribe their project management. Did they deliver items on time? How did they respond to your needs?Maven provided estimates for when things would be done and they met those deadlines. Anything we threw at them, they were able to get done.What was your primary form of communication with Maven Collective Marketing?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?Maven works the way that we like to work. When we have something to discuss with them, we are able to reach out and discuss what the needs are and the best way to solve the need. It is as collaborative or not as we need. They are a pleasure to deal with - never say no and get things done.Are there any areas for improvement or something Maven Collective Marketing could have done differently?No - we have been very happy. --- #### Marketing & Branding Assets for Managed IT Service Provider **The Project** - Services: Other Digital Marketing - Project size: $10,000 to $49,999 - Project length: July - Nov. 2022 **Project Summary**: Maven Collective Marketing created custom-branded marketing materials for a managed IT service provider to improve their online presence. The team also updated the firm's company logo and social media logos.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** COO & Co-Founder, Point to Point Solution - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Nov 25, 2022 **Feedback Summary**: The company was happy with Maven Collective Marketing. The team delivered everything on schedule, and their workflow was amazing. They collaborated energetically with the firm, which resulted in a great work dynamic. Their resources were also humble and eager to exceed the client's expectations. ""Their overall presence and willingness in every meeting were stellar."" **BACKGROUND** Please describe your company and your position there. I am a COO / Co-Founder of a Managed Services Provider in New York City. We provide IT Support and Services for Financial, Accounting, Legal and Non-Profit firms. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Maven Collective Marketing, and what were your goals? We hired Maven to help us create Digital Marketing Material and Branding to improve our presence on the Web. They created Custom Branded Marketing Documents and updated our overall company logo (as well as social media logos) Our goal when we reached out to Maven (who were highly recommended by a vendor we do business with) was to refresh / update our logo, social media presence and the material we give to potential clients. This goal was in direct correlation with our Main Objective to have a consistent professional brand on the web **SOLUTION** How did you select this vendor and what were the deciding factors? We decided on moving forward with Maven after another vendor we do business with raved about them. This particular vendor had an amazing website and marketing so this was enticing to us. Price, Likeability and Thoughtfulness were the 3 main factors. We wanted a company who would deliver high end work at an affordable price. We wanted a company who had staff that were positive and energetic since we would be engaging with them for a couple months during the project.  Lastly, we didn't want to just be another client where they give us a one size fits all solution. Customizing solutions specifcally for our company and caring enough to put the effort in to make sure we were extremely satisfied. Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used. We initially went through a discovery call to set expectations and deliverables. Then once the roadmap was laid out we stuck to the schedule (they were always ready with their deliverables on time) and any changes or updates they took care of within a week. It was a very smooth process. How many resources from the vendor's team worked with you, and what were their positions? We worked with 2 main resources (the Principal and one of the Digital Marketing personel) **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? Deliverables were on schedule How effective was the workflow between your team and theirs? Workflow was amazing. We fed off each others energy and that made for a great work dynamic What did you find most impressive or unique about this company? I found unique how accomplished they were and yet humble and hungry to exceed even more. Some companies rely on their accolades and things they did in the past but not Maven. Their overall presence and willingness in every meeting were stellar. Are there any areas for improvement or something they could have done differently? Honestly, if they could clone themselves so they can help out more small companies like myself who need a big presence and a company to take them to the next level. --- #### Marketing, SEO & Web Dev for IT Services & Consulting Co **The Project** - Services: Advertising, Pay Per Click, Search Engine Optimization, Web Development - Project size: $50,000 to $199,999 - Project length: Mar. 2019 - Ongoing **Project Summary**: Maven Collective Marketing acts as an IT services company's marketing department. They manage social media, write blogs, create vlogs, and organize webinars and trade show participations, among other tasks. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Account Executive, EFOQUS - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Aug 17, 2022 **Feedback Summary**: Maven Collective Marketing’s work has been instrumental in the client’s success, helping improve credibility, site traffic, and sales. The team excels at project management and communication through biweekly meetings. Their Microsoft expertise and ability to execute high-quality work also stand out. "“They’ve become an extension of our company and have come up to speed very quickly.”" **BACKGROUND** Introduce your business and what you do there. I’m an account executive at EFOQUS, a Microsoft Dynamics partner located in Vancouver, Canada. We’re a boutique company founded in 2000 in Copenhaguen, Denmark, and our Vancouver office has been serving North America since 2017. I’ve helped build up the business; I’m responsible for business development and work closely with the co-owner to drive sales. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Maven Collective Marketing? When we opened the Vancouver office, we didn’t have a phone number, voice reading, or business cards — we started from zero. We had our consultants for delivery, management, and sales, but we didn’t have a marketing team to help us, so we hired Maven Collective Marketing. **SOLUTION** What was the scope of their involvement? Maven Collective Marketing acts as our marketing department. They help market both our services and products. We're a Microsoft Dynamics partner, and we also develop software and are experts at implementing Dynamics 365 Business Central, the mid-market ERP system accounting software. Our company also helps clients integrate all their different departments of the company into an all-in-one system. The Maven Collective Marketing helps us with all kinds of marketing to promote these activities.  When business is slow, we ask them for ideas for lead generation and brainstorm with the team. When we're very busy, they work on upcoming events where we can showcase our products and services. They help us with email marketing campaigns. They've also set up our Clutch profile for our customers to give feedback on our services. Generally, the team adjusts to our rhythm regarding what's needed.  They built a custom website for us. Previously, we had a very basic WordPress website that didn't look professional. The team went through a discovery process and built our new site using the old one as a foundation. They've also helped build up the content on the site, including vlogs and blogs. Currently, they provide site maintenance and updates and handle any changes we require. They also help us with SEO; we rely on them for keyword research.  The team also helps us with social media management and social media marketing (SMM). They run our Twitter and LinkedIn accounts. Maven Collective Marketing creates all the creative material for social media; sometimes, we pitch the ideas, and other times they pitch to us. We discuss the content, then they create it and come back to show it to us. After we approve the material, they post it and provide follow-up, responding to comments. Once they find a good opportunity, they pass it on to me, and I take it from there. They also run SMM via Linkedin. Using my LinkedIn profile, they send automated messages looking for new business opportunities. If a conversation is more personal or it's with someone I know, they send me a notification to take over the conversation. We also have a YouTube Channel, and the team has been building up the content there.  Additionally, they help us with 6–8 webinars a year where we showcase some of our e-focused products and services. The team prepares the scripts, puts together PowerPoint presentations, and coaches our guest speakers. We also attend 2–4 trade shows per year, and the next one is coming up in Florida, where we'll be showcased in the keynote speech. Maven Collective Marketing is helping us coordinate the event, from the registration to the booth rental. They're also preparing merchandise, including sweaters, t-shirts, and keychains, among other items.  What is the team composition? We've worked with 4–6 teammates from Maven Collective Marketing. Although we usually have 2–4 people on the team, they throw in more people to help us if there's a big event. How did you come to work with Maven Collective Marketing? My boss and co-owner of the company had a connection to Erica (Principal & Founder); I believe they had worked together at a previous company.  How much have you invested with them? So far, we’ve spent $100,000–$150,000 CAD (approximately $77,000–$116,000 USD). We spend around $5,000–$10,000 (approximately $4,000–$8,000 USD) monthly on their services.  What is the status of this engagement? We started working together around March 2019, and the engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Maven Collective Marketing is a very important partner for us and has been a big reason for our success. These days most people find their vendors through websites and social media. The team's work helps give us credibility when talking to prospective clients. Our previous website hurt us in prospect meetings because the content wasn't strong. Now, prospects know they're talking to the right partner and that we're trustworthy and have the necessary expertise, thanks to the quality of our content.  We've also seen a big difference in new deals, opportunities, more site visits, and clicks since working with Maven Collective Marketing — it's been phenomenal. I'm always working on opportunities and closing contracts, and I don't have time to write a blog, so they work on the creative aspects of everything and anything in the marketing umbrella. Moreover, the team has deep expertise with Microsoft partners; they work with 15–20 partners, though not many are in the same space. As a result, they already have ideas and know the keywords, which makes things easier because we don't have to educate them about what we do — they already know the space. They've become an extension of our company and have come up to speed very quickly; there's no shortage of ideas from them. We're happy to continue working with them as long as they're willing.  How did Maven Collective Marketing perform from a project management standpoint? We have a biweekly call to review what's been done and what's upcoming. We have time-sensitive tasks and others that aren't, and they haven't disappointed us in their ability to execute on time. Our biweekly status calls help with the rhythm and ensure we're on the same page. Sometimes, we have to reprioritize things, and they work on the most relevant tasks for us. For example, we have a big trade show coming up, and they're making sure the details are ready.  We use Microsoft Teams, email, and phone calls to communicate, and most of our communication is live and face-to-face. Occasionally, we meet in person as well. Since we're a smaller boutique company, we don't use project management software. We have a shared document where we add material.  What did you find most impressive about them? I'm impressed with the quality of Maven Collective Marketing's service and their execution. The quality is most apparent with the webinars because they're very delicate — there are no second chances. In the eight webinars they've done with us, their ability to drive good attendance and the quality of the execution on the day have been fantastic.  Do you have any advice for potential customers? If you're in the Microsoft Dynamics world, they're the gold standard for supplementing your marketing team. However, you want to keep an open mind, or the relationship won't work. If you have set ways and try to drive the direction rigidly, they won't be the right vendor for you. For example, my father runs his own company and is very rigid with his marketing ideas, so Maven Collective Marketing wasn't a good fit for him. To work with the team, ensure you're on the same wavelength.  --- #### Digital Marketing for SaaS Company **The Project** - Services: Email Marketing, Other Digital Marketing, Social Media Marketing - Project size: $10,000 to $49,999 - Project length: Dec. 2016 - Ongoing **Project Summary**: A SaaS company hired Maven Collective Marketing to provide digital marketing. Their efforts include social media marketing, content marketing, events, website management, email marketing, and video content. **Review Rating**: 4.0 - Quality: 3.5 - Schedule: 5.0 - Cost: 3.0 - Willing to Refer: 4.0 **The Reviewer** Solutions Architect, Steeves and Associates - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Jul 6, 2022 **Feedback Summary**: The client's web traffic and social media followers have increased thanks to Maven Collective Marketing's work. Their flexibility and adaptation to the project's needs are key to the engagement's success. The team also praised their follow-up processes to their marketing goals. "''They've been great.''" **BACKGROUND** Introduce your business and what you do there I'm a solutions architect at a SaaS services company based in Vancouver, Canada. **OPPORTUNITY / CHALLENGE** What challenges were you trying to address with Maven Collective Marketing? We were looking to outsource our marketing services as we don't have an internal marketing department. **SOLUTION** What was the scope of their involvement? Maven Collective Marketing does digital marketing services and some traditional marketing in events and fairs. Their efforts include social media marketing, content marketing, events, website management, email marketing, video content, etc. What was the team composition? We usually work with two members of their team, including a digital strategist and a manager. How did you come to work with  Maven Collective Marketing? They were already working with us when I took my current position. How much have you invested in them? Last year, we spent $25,000–$50,000 with them. What is the status of this engagement? We started working together in December 2016, and the engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Thanks to their work, the traffic on our website and our number of followers on Linkedin and Twitter increased.  How did Maven Collective Marketing perform from a project management standpoint? They've been great with project management; they're flexible and adapt to any changes and requests from our side. Regarding communication, we use emails and Microsoft Teams.  What did you find most impressive about them? They provide a great follow-up to our marketing goals. Are there any areas they could improve? They could propose strategies themselves that could go beyond our requests and help us have a greater impact.  Do you have any advice for potential customers? Provide them with your requests but also let them be creative on the strategy. --- #### Digital Marketing & Advertising for IT Consulting Firm **The Project** - Services: Advertising, Content Marketing, Direct Marketing, Social Media Marketing - Project size: Confidential - Project length: July 2019 - Ongoing **Project Summary**: Maven Collective Marketing has worked on digital marketing projects for an IT consulting firm. They’ve analyzed the website and social media, done case studies, and written content to improve the positioning. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 4.5 **The Reviewer** Account Executive, IT Consulting Firm - Industry: Other industries - Review Type: Phone Interview - Verified **The Review** — May 13, 2022 **Feedback Summary**: Maven Collective Marketing delivers quality work; the client is happy with the output materials. Also, their recommendations have shown how to improve the website, and the client is working on it. The team is professional and efficient in project management, and they collaborate well on Teams. ""The value in working with them is their deep knowledge of the Microsoft partner channel."" **BACKGROUND** Introduce your business and what you do there. I lead sales and marketing for a Microsoft-focused systems integration firm. We provide consulting, implementation, and support services for Microsoft Dynamics, their business applications, CRM, ERP, and other IT products. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Maven Collective Marketing? We wanted to work with a technically inclined organization. We had a lot of strong technical people who did excellent work but did not always have the time or skillset to produce solid marketing communications. We knew there was an opportunity to improve our digital marketing footprint and grow our business. Therefore, we were looking for a complementary skill set to articulate our value proposition to the market. **SOLUTION** What was the scope of their involvement? We’ve worked with Maven Collective Marketing on a few different projects. They’ve helped us analyze our web and social properties, applied to awards for various industry-specific awards, boosted our profile in the marketplace, helped us with customer case studies, and written content for our marketing teams.  They work on the assessments by leveraging their domain expertise. They work with similar organizations, so it has helped close the gap quickly of what we don’t know. Often, it’s difficult to articulate what we don’t know, but working with a group with a keen sense of what we’re trying to achieve has made it quick and easy. Additionally, they’ve made some recommendations on SEO, but we haven’t engaged them for those services. What is the team composition? We have a few people on the team, but we work more closely with Erica (Principal & Founder) and Cathy (Senior B2B Marketing Strategist). Our team works with people from their team, but Erica is our primary contact point. How did you come to work with Maven Collective Marketing? We found them through word of mouth in the Microsoft partner channel. What is the status of this engagement? We began our partnership in July 2019, and we’re working actively on something right now. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We contracted them to do case studies, award applications, and content. Those deliverables have been pretty straightforward; we see the output materials and are happy with them. As far as web traffic goes, I don’t have anything on the top of my head, but they’ve provided some recommendations on a path to improve our website and content optimization. We’ve been working our way through that list, and it has converted into a better path for our website. How did Maven Collective Marketing perform from a project management standpoint? We have no concerns; they’re professionals. They stay on schedule and are clear on the timeline and deliverables. We collaborate on Teams and the built-in task manager functionality. What did you find most impressive about them? The value in working with them is their deep knowledge of the Microsoft partner channel. Are there any areas they could improve? I don’t have anything at the top of my mind. We work together as much as we can, and I know the team is capable of helping us more. It’s just a matter of time, practicality, and prioritization. Do you have any advice for potential customers? Just define clearly where you want their expertise; they’ll be able to help. You just need to understand your goals and what you want to see as outcomes. --- #### Digital Marketing for Collaboration Tech Company **The Project** - Services: Content Marketing, Search Engine Optimization, Social Media Marketing - Project size: $10,000 to $49,999 - Project length: Mar. 2021 - Ongoing **Project Summary**: Maven Collective Marketing oversees the overall marketing strategy of a collaboration tech firm. The team manages SEO, content creation, and social media marketing efforts to generate leads for the client. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Director of Business Development, Collaboration Tech Company - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Sep 22, 2021 **Feedback Summary**: A reliable external resource, Maven Collective Marketing has helped the client increase their leads and web traffic through industry-aligned strategies. The team demonstrates a great command of the role of a CMO and opts for marketing approaches that are best suited to tech-centered companies. "“They’re able to speak our language and understand the kind of products and services that we provide for our customers."" **BACKGROUND** Introduce your business and what you do there. We are a Microsoft partner focused on making modern collaborative toolsets. We basically provide ongoing consulting services to organizations within North America. I’m the director of business development. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Maven Collective Marketing? We leveraged Maven Collective as our ad agency and web development firm. **SOLUTION** What was the scope of their involvement? When our internal marketing resource left the company, we decided to take a step back and look at our overall marketing strategy. We brought in Maven Collective to do an initial audit of our different marketing activities and channels. They identified areas that need to be improved and proposed solutions that we hadn’t even thought of. Currently, we’re having their team manage our content marketing strategy, which our junior-level marketing associate helps execute. They also create optimized content, manage and update our website, conduct email marketing, and carry out social media marketing activities. In this regard, they’re acting like an outsourced CMO. What is the team composition? We work with three people from Maven Collective: their CEO and two content marketing strategists.  How did you come to work with Maven Collective Marketing? Orchestry, a Microsoft-related platform that we also have a relationship with, has had a lot of success with Maven Collective. We decided to work with them because, unlike the other ad agencies that I’ve worked with over the years, they understood the specific marketing needs of a technology company like ours. How much have you invested with them? Thus far, we’ve invested around $25,000. What is the status of this engagement? We started working together in March 2021 and it’s an ongoing partnership.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We measure the success of the engagement based on the results of the lead-generation activities. Since working with Maven Collective, we’ve noticed a substantial increase in our web traffic and leads, and that can be owed to our blog writing and SEO efforts.  What we like about Maven Collective is that they’re good at developing and executing marketing strategies specifically for tech companies. They’re able to speak our language and understand the kind of products and services that we provide for our customers.  How did Maven Collective Marketing perform from a project management standpoint? They’re excellent from a project management standpoint. It feels as if they're part of our own company. We use Microsoft Teams to communicate and manage tasks. What did you find most impressive about them? Their ability to fill in the gap in our internal marketing resources stands out. We see the benefit of having a full-time external resource like Maven Collective because we can trust them to be accountable to the plan and we can rely on them to guide us through everything.  Are there any areas they could improve? No, there’s none that I can think of.  Do you have any advice for potential customers? My advice to future customers of Maven Collective is to hold yourself accountable and to follow through on your obligations. Make sure to provide the team with everything they will need so that they can help you be successful. --- #### Market Research & Content for Digital Workspace Developer **The Project** - Services: Advertising, Market Research - Project size: Less than $10,000 - Project length: Apr. - May 2021 **Project Summary**: Maven Collective Marketing helped the client revamp their webinars to cater to a new audience. After conducting research, they created new content for the webinar and revised the client's marketing strategies. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Senior Manager Marketing & Sales, PixelMill - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Jul 15, 2021 **Feedback Summary**: As a result of the project, the client got a headstart and attracted a few leads. Furthermore, Maven Collective Marketing's work elevated the webinar and received great feedback. They were also transparent, communicative, and dedicated, allowing them to work seamlessly alongside the internal team. ""Their work successfully enhanced our webinar series."" **BACKGROUND** Introduce your business and what you do there. I’m the senior manager of marketing and sales of PixelMill. We design and develop employee experiences and digital workspaces powered by Microsoft 365. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Maven Collective Marketing? We needed help with reimagining our webinar to be more accessible to a specific audience. **SOLUTION** What was the scope of their involvement? Maven Collective Marketing helped us rebuild our series of webinars. We’d been doing the webinars for several years. However, our content was very technical, so our loyal audience was limited to development experts. It wasn’t resonating with our new stakeholders, who wanted our webinars to focus more on corporate communications. Maven Collective Marketing basically helped us address this new audience and pivot our highly technical series into a high-level business series. First, they interviewed some of our stakeholders to get feedback on what they wanted to see on our webinars. Afterward, the team created content for a new set of decks for us. Furthermore, they modified our marketing strategies to help us reach our new target audience. What is the team composition? We mainly worked with Cathy (Senior Marketing Strategist), who was instrumental in the deck creation process. We also collaborated with Erica (Principal & B2B Marketing Maven), who set up our marketing strategy. How did you come to work with Maven Collective Marketing? Erica worked on a webinar for one of our partners, so we had seen her work in action. We were very impressed, so it felt natural to reach out to her afterward. How much have you invested with them? We spent $4,000. What is the status of this engagement? We worked together from April–May 2021. We’re still engaged with them on another project. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  We didn’t get a lot of new registrations, which we expected because we were catering to a new audience. However, we hit our critical metrics — we got quite a few new clients, which included a very significant lead. Furthermore, everyone loved our new deck, which really helped us present material in a new way. Overall, their work successfully enhanced our webinar series. How did Maven Collective Marketing perform from a project management standpoint? The Maven Collective Marketing team did a fantastic job managing the project. They did a great job of pulling us in and reaching out to us only when necessary. Additionally, the team was very transparent about their progress. What did you find most impressive about them? I’m impressed with how easily they integrated into our team. Maven Collective Marketing was quick to learn our processes, core messaging, and culture. Eventually, they just felt like an extension of our team. Are there any areas they could improve? I honestly can’t think of anything they could’ve done better.  Do you have any advice for potential customers? Be candid about your expectations, and make sure to give detailed feedback. --- #### Copywriting for Solutions Provider **The Project** - Services: Market Research - Project size: $10,000 to $49,999 - Project length: Mar. - Apr. 2021 **Project Summary**: Maven Collective Marketing provided copywriting services to help a solutions provider receive a Microsoft IMPACT Award nomination. After analyzing the rules and requirements, the team created a written entry. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Owner, Gestisoft - Industry: Other industries - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — May 14, 2021 **Feedback Summary**: Equipped with creativity, Maven Collective Marketing didn't let a limited timeframe hinder them from producing a concise and well-written output. The team worked tirelessly, going beyond work hours to finish the project. They worked closely with the client, ensuring a productive collaboration. ""They executed everything very well." " **BACKGROUND** Introduce your business and what you do there. I’m the owner of Gestisoft, a solutions provider. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Maven Collective Marketing? We decided to apply for a Microsoft IMPACT Award, which is granted to partners who develop innovative solutions. To help us get a nomination, we needed help with creating a concise written entry. **SOLUTION** What was the scope of their involvement? We started the process by identifying what award we wanted to apply for. Once we decided on the three awards we were fit for, Maven Collective Marketing came in to look at the rules and identify the requirements. We gathered the needed information and sent it to the team. They used these particulars to write copy for the submission. There were some things we were missing that the team requested from us. With their help, we were able to come out with a final product.  What is the team composition? We worked with two people. How did you come to work with Maven Collective Marketing? I was looking for a firm that knew the award well. Maven Collective Marketing specialized in the Microsoft ecosystem, and I knew the principal, so I reached out to them. They had the relevant experience, so I didn’t shop around anymore. How much have you invested with them? We spent $12,000 CAD (approximately $10,000 USD). What is the status of this engagement? We worked together from March–April 2021. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  They did an excellent job and really aligned with us on writing the submissions. Overall, I’m happy with the results. How did Maven Collective Marketing perform from a project management standpoint? They managed to finish it in a very short time. It was a challenge to come out with it in just a month. We were lucky Maven Collective Marketing was able to make space within their schedules — next year, we’ll start three months in advance. Despite the limited timeframe, the team was accommodating and worked over the weekends to help us beat the deadline. We used a website to exchange documents, such as those we needed to fill out. To communicate, we used Microsoft Teams. What did you find most impressive about them? I’m happy that they were able to meet the deadline. Are there any areas they could improve? They executed everything very well — it was a straightforward assignment that wasn’t highly complicated. --- #### Webinar Dev & Marketing for IT Company **The Project** - Services: Advertising, Digital Strategy, Other Digital Marketing - Project size: Less than $10,000 - Project length: Feb. - Mar. 2021 **Project Summary**: An IT company engaged Maven Collective Marketing to help them conduct their webinar about Microsoft's new functionality. They also identified the client's audience and assisted them in marketing their events.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, VisualSP - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Mar 26, 2021 **Feedback Summary**: Organized and focused, Maven Collective Marketing more than doubled the client's engagement and their number of registrations. Their solid leadership and strategic marketing campaigns allowed them to deliver the project seamlessly. A responsive partner, the team provided quality results. ""The results they produced were excellent, and their process worked because it was very methodical." " **BACKGROUND** Introduce your business and what you do there. I’m the CEO of VisualSP. In a nutshell, we offer a fast SaaS that goes on top of Microsoft web applications. Our product is geared towards helping users of the application to use it more efficiently and have the help they need.  **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Maven Collective Marketing? We hired them for a few different projects, but one of the things they did was to hold a webinar for us. The webinar’s topic circled around the new functionality that was released by Microsoft recently.  **SOLUTION** What was the scope of their involvement? Our company heavily leaned on Maven Collective’s expertise within the Microsft market since they were well-versed in working with Microsoft customers. Most importantly, their team had many connections, learnings, successes, and failures which we used as references on what we should be focusing on. Their knowledge also served as a basis on how we devised the webinar, what kind of panelists we should have, and more. After that, the Maven Collective team started with formulating the strategy for the webinar. Then, they identified our customer base and where they were, and they used our lists that we collected for many years. They also used other innovative ways to do some paid and email marketing. Moreover, Maven Collective helped decide on what social media channels we were going to use. What is the team composition? Our team worked with Erica (Principal) and Cathy (Senior Marketing Strategist). How did you come to work with Maven Collective Marketing? Maven Collective was highly recommended by CEOs and my colleagues. I also knew Erica because we worked with her team on a different project. As a result, we went ahead and partnered with them. How much have you invested with them? We spent less than $10,000. What is the status of this engagement? We worked with them from February–March 2021. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Maven Collective was detailed-oriented, organized, and focused. We definitely appreciated all the qualities they had because they helped us to accomplish everything. We were also grateful for Erica’s leadership in assisting us to finish the project. With their support, the lists of all attendees were divided up properly within the internal and Maven Collective’s team. For the metrics, our engagement and registrations more than doubled. We highly appreciated that as a result of our marketing campaigns, we were able to get a good amount of people interested in the webinar and even afterward as well. Overall, the results they produced were excellent, and their process worked because it was very methodical.    How did Maven Collective Marketing perform from a project management standpoint? We communicated through email and Zoom meetings, nothing else.  What did you find most impressive about them? Their organizational skills and strategic thinking were impressive.  Are there any areas they could improve? No, there was nothing that they could improve. Do you have any advice for potential customers? Look forward to working with Erica and her team because they’re professionals. If you have specific goals in mind and if you’re looking for a strategy and particular execution of that strategy, Maven Collective is really good at helping you take that next step.  --- #### Digital Strategy Roadmap for Advisory Consulting Client **The Project** - Services: Digital Strategy - Project size: Confidential - Project length: Feb. - June 2020 **Project Summary**: Maven Collective Marketing worked with a business advisory bank’s client, helping them with digital marketing. They created a roadmap for the client to pursue a better customer experience online.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Senior Business Advisor, Business Advisory Bank - Industry: Financial services - Client size: 5,001-10,000 Employees - Review Type: Phone Interview - Verified **The Review** — Oct 5, 2020 **Feedback Summary**: The outcome of the project was very positive, with the client being pleased with Maven Collective Marketing’s work. The team was easy to work with and timely, keeping the project flowing smoothly. They were able to communicate with the end-party and demonstrate their talents throughout.  ""She’s professional and patient, willing to do what it takes regardless of how much effort it needs." " **BACKGROUND** Introduce your business and what you do there. I’m the practice lead for business innovation and technology for a business advisory bank. It’s a bank dedicated to entrepreneurs. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Maven Collective Marketing? We needed someone to work on a project with one of our clients. The challenge we were trying to help the client with was around digital marketing and customer engagement. **SOLUTION** What was the scope of their involvement? Erica (Principal) created a roadmap for our client. It was basically giving them a path to pursue how to provide a better customer experience using online technologies. It involved digital marketing strategies and website work. What is the team composition? We only worked directly with Erica. How did you come to work with Maven Collective Marketing? I had worked with Erica on a previous project for one of our other clients. I felt that what we needed was Erica’s strong suit and that’s why we asked her to work on the project with us. What is the status of this engagement? We started working together on this project from February–June 2020. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? The client is very happy with the outcome. When we started the project with the client, a number of participants were not completely sure what to expect of the project. By the end of it, they were certainly very impressed with the outcome and got more out of it than they expected. How did Maven Collective Marketing perform from a project management standpoint? Erica did a great job. She definitely helped make sure the clients did what they needed to do on the timeline that we were working on. What did you find most impressive about them? I can only speak to my experience in working with Erica. For a project locally, it fits well with her area of expertise. I definitely will be reaching out to her again to see if she’s available for other projects.  She’s professional and patient, willing to do what it takes regardless of how much effort it needs. She was patient in terms of working with a client and being focused on outcomes.  Are there any areas they could improve? I’d love for her to be more available to me for projects. Other than that, I have nothing negative to say about the work Erica has done. Do you have any advice for potential customers? Trust Erica’s expertise and experience. Give her the room to do what she needs to do. --- #### WordPress Web Dev for Lighting Company **The Project** - Services: Web Development - Project size: $10,000 to $49,999 - Project length: July 2019 - Apr. 2020 **Project Summary**: Maven Collective Marketing has redesigned a lighting company’s WordPress site. The team updated the theme to be more photo-centric, improved the layout, and ensured that the site was SEO-compatible. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 4.5 - Cost: 4.0 - Willing to Refer: 4.5 **The Reviewer** Regional Manager, Lighting Company - Industry: Arts, entertainment & music - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Sep 29, 2020 **Feedback Summary**: The new design clearly distinguishes the company’s three services and is true to the company's brand. Despite some hiccups with theme limitations, the website is a significant improvement from the previous one. Overall, it has been a positive partnership. "“The process was enjoyable from start to finish — they are fantastic to work with!" " **BACKGROUND** Introduce your business and what you do there. I’m the region manager for a decorative light installation company based in British Columbia. We mostly offer Christmas lighting services but also do weddings and events. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Maven Collective Marketing? It’d been a few years since we’d designed our website, so it was time for a change. One of our main goals was to restructure our site’s layout to make our offerings clearer to our customers.  **SOLUTION** What was the scope of their involvement?  Maven Collective Marketing led us through a full web redesign, building a new WordPress site from start to finish. We knew that we wanted the final product to be photo-centric while still making clear distinctions between our three main services: commercial, residential, and event lighting.  Beyond that, their team made sure the site was SEO-friendly, and they still support us, today. Every once in a while, they make sure that our blogs have the right keywords in them so that they rate frequently. What is the team composition?  I mostly worked with Erica (Principal) and Ella (Consultant). How did you come to work with Maven Collective Marketing? One of my colleagues had worked with Erica before on another project and wanted to work with her again. How much have you invested with them? It was about $20,000. What is the status of this engagement? This project lasted between July 2019–April 2020. It was a long process because we paused it from September–December during our busy season. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? While the site looks better than our previous version, it doesn’t look quite how I imagined it to be. We’ve definitely run into some issues due to the theme that we chose. There were certain functions that we wanted for the site that seemed to stretch the parameters of our theme, and other things just couldn’t be done. We ended up having to work within those constraints. How did Maven Collective Marketing perform from a project management standpoint? The process itself was enjoyable from start to finish. Erica and Ella were fantastic to work with, and we would communicate via emails and the occasional call. As for project management software, they used BugHerd. What did you find most impressive about them? The biggest thing for me was that they were a full-service agency. It was really nice to be able to centralize our needs — we didn’t have to go somewhere else for our SEO or for the website design. The process was enjoyable from start to finish — they are fantastic to work with! I also think it’s awesome that they’re mostly a female-run organization. Everyone is a total powerhouse. Are there any areas they could improve? There were moments when there were some obvious mistakes in the design — things like having two fonts in different areas that should be the same. We ended up having to go through and find all of those discrepancies. It was a time-consuming process that felt like it shouldn’t have been on our plate. Do you have any advice for potential customers? Erica moves really fast, so you need to be on top of it. We fell off the wagon because our season got really busy, and it took a while to get back on. You should also take advantage of the things they offer. --- #### Marketing, Branding & SEO for Microsoft Solution Company **The Project** - Services: Other Digital Marketing - Project size: $10,000 to $49,999 - Project length: Aug. 2019 - Ongoing **Project Summary**: Maven Collective Marketing provides ongoing support to the client for branding, SEO, and digital marketing. They’re going to start email marketing as well in the near future. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 4.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Managing Partner, E Foqus Canada - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Jun 2, 2020 **Feedback Summary**: Feedback on Maven Collective Marketing’s work has been positive. The team delivers tailored solutions that fit the specific needs of each client. Although they’re a small business, and often quite busy, their strong communication skills help them overcome potential pitfalls. ""I think their understanding of our line of business and the challenges we have is impressive." " **BACKGROUND** Introduce your business and what you do there. I'm one of the owners of the E Foqus Canada. We’re a small Microsoft reseller company. Microsoft develops software for a slew of different businesses, and we implement solutions on their behalf. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Maven Collective Marketing? We needed someone to help us with digital marketing, branding, and SEO for our company.  We have been lucky that leads have been coming more or less by themselves, but I think it is a dangerous assumption to assume that will continue. **SOLUTION** What was the scope of their involvement? They did digital marketing, branding, and they provided us SEO services. We are just about to start email marketing.  They have provided a little bit of a mix of everything. They started out by interviewing our clients to make sure that we understood our brand and our value proposition. That was the starting point that led to the revamp.  We are spun out of an old Danish company, so we inherited a homepage that was more typical of what they did in Denmark than what we do over here. Maven helped us reshape, reform, and redesign the homepage and we just went live with it about a month ago. They were part of that. We really wanted to try and see if we could make the transition from being a project-based company to being a product-based company. It isn’t an easy task for people like us that have been in the business for a long time. Maven is helping us make that transition.  What is the team composition? We work with Erica (Founder) and Cathy (Digital Marketing Maven). How did you come to work with Maven Collective Marketing? A guy that I used to work with had used Erica before. Maven Marketing helped them position themselves to be sold to a larger company, so they came highly recommended by my friend.  We had a conversation with her. She had a solid foundation for understanding the issues and challenges in our line of business. How much have you invested in them? We’ve spent around $30,000. Right now, we are running at around $3,500 a month. What is the status of this engagement? We have been working with them since August 2019. It is an ongoing engagement where we as a company are trying to take on as much as we can when we feel like it is inside our level of understanding, and then when it reaches outside of that, Maven Marketing helps us out. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We’ve had positive feedback on the revamp that they did on the homepage. It is still relatively early in the process, meaning that we haven’t really made it out of the lab with a lot of the projects, but that isn’t a reflection of the quality of the service they have been giving us and it is more of a reflection of where we are in our journey. How did Maven Collective Marketing perform from a project management standpoint? Erica is on a retainer with us right now and we have about 20 hours of services every month that we use on an ongoing basis. I communicate with them at least once a week. Like any other small company, a lot sits on Erica’s shoulders. She is an essential person and is typically very busy. Sometimes for all the right and the wrong reasons in the world, it ends up taking a little longer than she expected. She communicates well about it and lets us know when there is an issue. Overall, I would say that her communication skills are good.  What did you find most impressive about them? I think their understanding of our line of business and the challenges we have is impressive. They’re also able to combine that with the right marketing tools and techniques.  Quite often, vendors are very generic in the way they approach things. That’s not the case with Erica. Her approach is much more individualized. Are there any areas they could improve? The only concern I would have is Erica’s workload and making sure that she builds enough power around her so that she can keep on being as good as she is to all of her clients. She has to make sure that if she wants to grow and continues to grow, she has a model in place for being able to deliver the same high-quality service that she is today. It isn’t a criticism, it is just the nature of the beast. Do you have any advice for potential customers? I would highly recommend them and would just say to people to not expect Maven Marketing to do it all for you. Work with them and engage in a good meaningful discussion as that is what we benefited from. It’s the same that I say to my clients, “I can’t do the project for you, I can do it with you,” and I think Erica would say the same. --- #### Web Dev for Brand Strategy Company **The Project** - Services: Web Development - Project size: Confidential - Project length: Jan. 2017 - Ongoing **Project Summary**: Maven Collective Marketing provides a variety of B2B marketing strategies, digital marketing, content and SEO services for third-party clients. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** President & Director, Creative Engine Brand Strategy - Industry: Advertising & marketing - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Apr 17, 2020 **Feedback Summary**: Their services have led to award-winning results for website creativity, B2B site development, and website copy, among other areas. Maven Collective Marketing continues to foster business growth for third-party clients. ""Their no-nonsense collaborative approach stands out." " **BACKGROUND** Please describe your company and your position there. President & Creative Director for Creative Engine Brand Strategy, Ltd. We are a digital agency in Vancouver BC. We have been in business for the last 15 years with clients in many sectors and industries. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Maven Collective Marketing? We have collaborated with them on a wide variety of projects for our clients that are in thee tech industry for the last several years. Maven Collective's work has always allowed us to deliver superior results to our clients, and have led to award winning work. What were your goals for this project? Collaborating with Maven Collective and Erica for our work has allowed our clients to have a seamless integration between the marketing efforts and the brand strategy and implementation. **SOLUTION** How did you select this vendor? Originally we met by an introduction from a client, and have been collaborated since then on many projects for many clients. When the opportunity arises to recommend or collaborate with a marketing firm, they are always our first choice. Describe the project and the services they provided in detail. B2B Marketing Strategy, Digital Marketing, Content and SEO What was the team composition? Erica Hakonson as the principal, and the rest of her team: Cathy, Andrea, Fadi, just to name a few. **RESULTS & FEEDBACK** Can you share any information that demonstrates the impact that this project has had on your business? Just in thee last year it has lead to award-winning work: 2019 Gold Winner - Dot Comm Awards - Best B2B Website 2019 Gold Winner - DotComm Awards - B2B Website Creativity/Copy 2019 Gold Winner - MarCom Awards - Best B2B Website 2019 Bronze Winner - Summit Creative Awards - Best B2B Website 2019 Web Marketing Association’s Award For Outstanding Achievement in Web Development But more importantly, our clients being able to achieve their objectives, and grow their businesses. How was project management arranged and how effective was it? It really depended on the client and project. Each firm manages their own internal work, and when presented to the client it is always jointly managed by Erica and myself. What did you find most impressive about this company? The no non-sense collaborative approach. Are there any areas for improvement? Can't think of any. --- #### Copywriting & Proofreading for Global Computer Software Co. **The Project** - Services: Content Marketing - Project size: Confidential - Project length: Jan. 2014 - Ongoing **Project Summary**: Maven Collective provides ongoing proofreading and copywriting services for a European-based Microsoft Dynamics partner. They ensure that all content is styled in American English and optimized for search. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Senior Channel Marketing Manager, 1ClickFactory - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Mar 30, 2020 **Feedback Summary**: External stakeholders have responded well to the brand's communication materials, partly thanks to Maven Collective's copy. The team is easy to reach despite the time difference, and they're brimming with tips on best content writing practices. They work best with diligent planning. ""The thing that always makes me happy is their effort to give you more value than you expected." " **BACKGROUND** Please describe your company and your position there. I am Senior Channel Marketing Manager at a Microsoft Dynamics Partner company delivering services worldwide. 1ClickFactory is a Microsoft appointed ISV Development Center that helps Dynamics Partners scale their businesses, building upon our vast experience upgrading 600+ Dynamics solutions at a fixed price, provisioning 13,000 users on Dynamics NAV and Dynamics 365 Business Central on Azure and developing ISV solutions as Extensions. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Maven Collective Marketing? Our Global office with administrative employees is located in Europe (Vilnius, Lithuania to be exact), which means our global marketing content was/is being created by specialists, whose English is not a native language. We needed somebody whose mother tongue language is American English that they could do the proofreading or copywriting for us. What were your goals for this project? We wanted to increase the quality of our content and get help with the text creation, when our hands are full. We were looking for somebody who had experience in the Microsoft Dynamics market, or IT at least. **SOLUTION** How did you select this vendor? We got a recommendation to use their services from our colleagues in the US. Describe the scope of their work in detail. The scope differs with every task. Sometimes we provide the text for social media posts, video scripts, PowerPoint presentations, webinar descriptions, email marketing messages, blog posts, various documents or event materials to proforead. And there are cases when we have a topic and ask them to create an article by themselves having only value proposition of the service and short description given by us. If we give them the task to proofread the text we use in our website or blog, we always get it back optimized for search engines (links, meta titles, alt tags for pictures and etc.) with the additional recommendations based on best practices. What was the team composition? Usually, there is one person from our team coordinating all proofreading related projects. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We do not have any specific number to give, because content marketing results depend on the number of components, like design, message, offer value, channels used and etc. But we do hear good feedback from the market on our communication, which means we are doing it the right way. How effective was the workflow between your team and theirs? It was always easy to communicate with each other no matter if it is related to some simple project or specific urgent tasks. One of our biggest issues is a time difference, but we manage to coordinate the tasks well despite that because of good planning. What did you find most impressive about this company? The thing that always makes me happy is their effort to give you more value than you expected. We always receive tips and recommendations on top of the service we agreed to get. This just shows how much they care for your business and your results. Are there any areas for improvement? Due to the time difference we have, we don't always get a response as fast as we would, if we worked in the same time zone. But since we are happy about the service we get, we try to overcome this inconvenience simply by better planning in advance. --- #### Digital Marketing Services & Web Re-Design for Intranet Firm **The Project** - Services: Other Digital Marketing - Project size: Confidential - Project length: Sep. 2017 - June 2019 **Project Summary**: Maven Collective Marketing was hired by an Intranet solutions provider for digital services. The team executed several campaigns, including SEO, email, and event marketing. They also redesigned the website. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** VP of Sales, Intranet Company - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Mar 6, 2020 **Feedback Summary**: After the implementation of Maven Collective Marketing’s campaigns, internal stakeholders saw sales rise by 67% and revenue overall increase by 180%. Along the way, the team was highly collaborative, passionate, and skillful. ""If the opportunity to work with Maven Collective Marketing again ever arose, I’d do so in an instant." " **BACKGROUND** Introduce your business and what you do there. I’m the former VP of sales for a company that provides an Intranet solution that helps manage SharePoint use. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Maven Collective Marketing? We created a product that would use content that lived in SharePoint and surface it in a visually-appealing, intuitive way for end-users. There was a bit of saturation in the market, and we wanted to establish ourselves through a range of digital services. **SOLUTION** What was the scope of their involvement? Our main goal of working with Maven Collective Marketing was to build our reputation as thought-leaders in the market space. We wanted to come up with an all-encompassing strategy not just for the short term, but that would establish us as a credible market leader. The first step was the digital marketing element, where we made an effort to understand our unique buyers’ journey. We also engaged Maven Collective Marketing for SEO and content marketing strategies and campaigns. We kept an eye on analytics like lead generation and conversion, and adjusted our approaches based on those numbers.  The team also developed marketing and nurturing email sequences, paid advertising campaigns, and directory advertising strategies. We worked closely together on event marketing, as well. The team helped us reposition our branding as well, as we wanted to better understand how we could bring our insights into the market. One of the key steps in that process was redesigning our website, which Maven Collective Marketing was able to accomplish for us. What is the team composition? We had three points of contact throughout the project. Erica (Founder & Principal) essentially acted as our chief marketing officer, and we worked with two others as well. How did you come to work with Maven Collective Marketing? The team was brought on before I joined the company. What is the status of this engagement? Our collaboration lasted from November 2017–June 2019. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  We saw sales go up by 67% after the implementation of their campaigns, which speaks to how qualified the leads they found us were. We’ve experienced a 180% increase in revenue, and we track that back to the good work Maven Collective Marketing did. As a small, lean staff, the marketing and nurturing strategy they put in place was so connected and elegant, it made us look much bigger than we actually were. It was extraordinary. Further, our relationship was very collaborative. The team involved us every step of the way, and whenever we came up with ideas, Erica and the team had a great way of repositioning them to move in a more beneficial direction. We would’ve made a lot of mistakes had we not partnered with them. If we ever had the opportunity to work with Maven Collective Marketing again, we would do so in an instant. How did Maven Collective Marketing perform from a project management standpoint? Maven Collective Marketing always delivered, no matter what. Even when we quickly switched directions, they were still able to give us everything we needed on time and within budget. What did you find most impressive about them? I’ve never experienced such a complete partnership as with Maven Collective Marketing. I’ve worked with inhouse marketing teams in the past that didn’t have the passion and complete strategy that Erica and the team brought to the table. Their ability to hear and understand our vision and bring it to light was excellent. The team listened, asked questions, and collaborated, taking care to never rush the process.  They brought so much empathy to the engagement and offered such high communication skills, that the team was always able to help us come to a better conclusion without feeling like we weren’t involved in the process. Are there any areas they could improve? No. We loved our entire experience. Do you have any advice for potential customers? Make the time to work with Maven Collective Marketing. Also, don’t be afraid to come to the table without a complete vision, and don’t be afraid to have crazy goals. --- #### SEO & Digital Audit for CEO Peer Learning Organization **The Project** - Services: Search Engine Optimization - Project size: Less than $10,000 - Project length: Dec. 2019 - Jan. 2020 **Project Summary**: Maven Collective Marketing handled the SEO consulting and digital audit for a CEO peer learning organization. They conducted a comprehensive audit and reported their findings in an all-inclusive review package. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** COO, MacKay CEO Forums - Industry: Education - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 24, 2020 **Feedback Summary**: They delivered the product and it met the partner’s expectations. Maven Collective Marketing was easy-to-work-with and great at providing project progress reports. The partner felt they were well-taken care of and that they received personalized attention throughout the project. "“You won’t be disappointed.” " **BACKGROUND** Introduce your business and what you do there. I’m the COO of MacKay CEO Forums. We run peer-to-peer learning groups for CEOs and executives. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Maven Collective Marketing? We were looking for some help with our SEO efforts. **SOLUTION** What was the scope of their involvement? At the beginning of the project, they conducted a comprehensive review and audit of where we stood vis-à-vis our competitors in terms of SEO. We then discussed and agreed upon what we needed to target. Then, Maven Collective did the work and presented their findings, which were quite extensive. Their team conducted a deep dive and did a great job of packaging everything up. What is the team composition? Erica (Principal, Maven Collective Marketing) was my main point of contact. How did you come to work with Maven Collective Marketing? We reached out to our web development partner inquiring about the need for SEO efforts. They recommended Maven Collective to us because they had experience working together. We’re always glad to receive referrals, so we went ahead and contacted them. How much have you invested with them? We invested around $5,000. What is the status of this engagement? Our partnership began in December 2019 and is ongoing. We just completed phase one of the project, which is what we engaged them for. At some point in the future, it’d make sense that we move into phase two. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? It’s hard to quantify business impact because the deliverable was an audit of our existing SEO ranking within our industry landscape. On that measure, they delivered exactly what we wanted. It’s difficult to translate that into a KPI. We have the knowledge of our SEO assessment, and it’s now up to us to find a way to lever it. How did Maven Collective Marketing perform from a project management standpoint? Erica was great at keeping us in the loop throughout the whole project. She was very easy to work with. We’d feel comfortable working with her again on a future larger project. What did you find most impressive about them? The ease of working with them impressed me the most. Because they’re a smaller company, we truly felt that individual attention that usually doesn’t exist with larger firms. Our team felt well-taken care of. I felt that our business was important to Maven Collective and that we received their top resources. Are there any areas they could improve? No, everything was excellent overall. Do you have any advice for potential customers? I advise them to work with Erica because my experience is primarily with her. It’s harder to speak to other members of her organization. She’s excellent, and you won’t be disappointed. --- #### SEO Strategy & Analytics Audit for Marketing Agency **The Project** - Services: Search Engine Optimization - Project size: $10,000 to $49,999 - Project length: Aug. 2018 - Ongoing **Project Summary**: After performing a thorough site audit for a marketing and communications company, Maven Collective Marketing set forth an SEO plan and executed it. The plan involved site enhancements and content creation. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Principal & Founder, Finch Media - Industry: Advertising & marketing - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 20, 2020 **Feedback Summary**: Along with steady increases in SERP rankings, the company has been met with a boost of inbound leads since starting their relationship with the team. Keeping the project on track and demonstrating professionalism, they’ve integrated their workflows effectively with those of the internal staff. "“They’re a cultural fit and take the time to find opportunities within our business.” " **BACKGROUND** Introduce your business and what you do there. I’m the principal and founder of a marketing and communications agency.  **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Maven Collective Marketing? I wanted to improve my website’s SEO. **SOLUTION** What was the scope of their involvement? They addressed my problem by conducting a web performance and search analytics audit, providing me with an accurate picture of our current performance. From there, they helped us create a detailed, comprehensive roadmap of priorities and benchmarks. They’ve been helping us execute on that plan ever since.  After the audit, they showed us how we were doing compared to competitors in the industry. Then, they started assisting us with SEO services, copywriting, and blog writing as well as technical SEO site updates.   What is the team composition? Erica (Principal & B2B Marketing Strategist, Maven Collective Marketing) has been my main point of contact, but I’ve worked with several people on their team.  How did you come to work with Maven Collective Marketing? I was introduced to them by a mutual acquaintance after telling them I needed SEO help.   How much have you invested with them? We’ve spent between $10,000–$15,000 so far.  What is the status of this engagement? We started working with them in September 2018, and the relationship is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We’ve been receiving more inbound leads and requests through our website since working with them. Additionally, our rankings are slowly but steadily improving against our benchmark.   How did Maven Collective Marketing perform from a project management standpoint? We see them as an extension of our team and have a great working relationship. I’ve always been happy with their ability to meet deadlines and keep me on track.  What did you find most impressive about them? They’re helpful and easy to work with. I’ve had challenges working alongside other partner companies in the web and tech space. They’re a cultural fit and take the time to find opportunities within our business. With patience, they’re great at explaining everything to us and walking through their work professionally. They made us feel comfortable and confident in our relationship.   Are there any areas they could improve? There isn’t anything I can’t think of.  Do you have any advice for potential customers? They’ve been great about leading me through the process. I’ve never needed to prepare much for them. --- #### Market Research & Consulting Services for Business Development Bank **The Project** - Services: Market Research - Project size: $10,000 to $49,999 - Project length: July - Oct. 2019 **Project Summary**: Maven Collective Marketing provided consultative marketing assistance to a bank’s third-party client. They helped with marketing automation, email marketing, lead generation, as well as instructing them on best practices. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Senior Business Advisor, BDC Canada - Industry: Financial services - Client size: 1,001-5,000 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 17, 2020 **Feedback Summary**: Maven Collective Marketing’s efforts have been met with positive acclaim. The team is knowledgeable, confident, and excellent in terms of client-facing interactions. Customers can expect a team that is equipped to educate. "“Our clients were happy to have Maven's expertise with them throughout the process.” " **BACKGROUND** Introduce your business and what you do there. I'm a former senior business advisor at the Business Development Bank of Canada. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Maven Collective Marketing? We needed an external consultant in our network to work with third-party clients. **SOLUTION** What was the scope of their involvement? We worked together on a marketing project for consumable goods. We met with clients, figured out what they were looking for, determined what the scope of work was and how to achieve their goals, setting them in writing, and putting together a marketing plan for them. The retailer had multiple locations and they were looking to expand their business into more of a B2B audience. First, Maven did some market research, so we could figure out what was going on with that side of the business. Next, they dug in a little bit to figure out what the positioning statement should be and who their target audience should be. We looked through client data together to see who they're talking to and how they're selling, and made recommendations from there. Then, they put a 12-month plan together to help the client with the B2B side of the business, including marketing automation, email marketing, and lead generation. Finally, Maven worked with them one-on-one and did a bit of coaching to help them write messaging, test it, evolve the methods of communication. What is the team composition? I only worked with Erica (Principal & B2B Marketing Maven, Maven Collective Marketing). How did you come to work with Maven Collective Marketing ? They came as a recommendation and had worked with two other groups at the BDC. How much have you invested with them?     We've invested $25,000. What is the status of this engagement? Our work spanned from July to October 2019. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We certainly saw leads increase based on the work that we were doing. We also saw general interest increase within the target audience, too. Our clients were happy to have Maven's expertise with them throughout the process. How did Maven Collective Marketing perform from a project management standpoint? Erica's very professional. She's confident in her knowledge and works well with clients. Her project management skills were very tight and did everything she was supposed to, including attending all of the client meetings. What did you find most impressive about them? There aren't many women on the marketing consulting side, so having a woman work with teams of women was great. She's also very good at explaining technical details in laymen's terms without making clients feel bad for not knowing. Are there any areas they could improve? No, they met all of the requirements. Do you have any advice for potential customers? Because Erica is so lovely, my advice is to have some in-person meetings with her. She's local in B.C., so it was really nice to meet with her. --- #### Marketing Strategy & Asset Creation for IT Services Co **The Project** - Services: Demand Generation Marketing, Digital Strategy, Marketing Strategy - Project size: Confidential - Project length: Sep. 2024 - Ongoing **Project Summary**: An IT services company has hired Maven Collective Marketing for marketing strategy and asset creation. The team has created digital advertising, videos, social media assets, telemarketing scripts, and more. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Digital Marketing Manager, IT Services Company - Industry: Other industries - Client size: 1,001-5,000 Employees - Review Type: Online Review - Verified **The Review** — Feb 6, 2025 **Feedback Summary**: Thanks to Maven Collective Marketing, the client has seen an increase in website traffic, advertising impressions, and interactions. The team also helped grow the MQL pipeline and expand the client's network. Moreover, they accommodated the client's tight deadlines and provided valuable insights. ""Maven always accommodated our tight deadlines."" **BACKGROUND** Please describe your company and position. I am the Digital Marketing Manager of an it services company Describe what your company does in a single sentence.Information Technology Services **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Maven Collective Marketing to accomplish?Grow Awareness and Penetration Across North AmericaDrive Specific Interest Across Workloads Through a Myriad of ChannelsTrack and Evolve Performance on Metrics Aligned with Sales Performance **SOLUTION** How did you find Maven Collective Marketing?ReferralWhy did you select Maven Collective Marketing over others?Referred to meHow many teammates from Maven Collective Marketing were assigned to this project?6-10 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Marketing Strategy Asset Creation: Website, Digital Advertising, Video, Social Media, Telemarketing Scripts, Email, DocumentsExecution, management, ROI tracking **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Opportunity & Revenue Development:Increase in website trafficIncrease in advertising impressions and interactionsLanding page form fills (leads)Growth in AppSource VisibilityIncrease in Marketplace EngagementMQL Pipeline GrowthNetwork ExpansionGenerated LeadsMQL to SQLDescribe their project management. Did they deliver items on time? How did they respond to your needs?Maven always accomdated our tight deadlines, they also provide more value and insights than what we asked for. What was your primary form of communication with Maven Collective Marketing?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?Maven has extensive experience in our industry and ecosystem, which advanced our go to market strategy.Are there any areas for improvement or something Maven Collective Marketing could have done differently?None --- #### Branding & Content Marketing for IT Company **The Project** - Services: Branding, Content Marketing, Content Moderation Services - Project size: Confidential - Project length: Nov. - Dec. 2023 **Project Summary**: Maven Collective Marketing was hired by an IT company to develop a brand playbook of practice plays for an end client. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Data & Dynamics Practice Lead, IT Company - Industry: Information technology - Client size: 1,001-5,000 Employees - Review Type: Online Review - Verified **The Review** — Apr 16, 2024 **Feedback Summary**: Maven Collective Marketing delivered a high-quality playbook, meeting expectations. The highly organized, meticulous team maintained effective communication through email and virtual meetings. Their world-class work and high level of responsiveness to needs and concerns stood out. ""We were impressed with their communication and world-class work."" **BACKGROUND** Please describe your company and position.I am the US Sales / Data & Dynamics Practice Lead of an information technology company Describe what your company does in a single sentence.Technology is our means, but your empowered workforce is our end. We support the world’s dynamic businesses by bringing agility, simplicity and insight to your people, so they can serve your clients. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Maven Collective Marketing to accomplish?Playbook for Client **SOLUTION** How did you find Maven Collective Marketing?ReferralWhy did you select Maven Collective Marketing over others?Pricing fit our budgetGreat culture fitGood value for costReferred to meCompany values alignedHow many teammates from Maven Collective Marketing were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Created client deliverable for playbook of practice plays **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Client thrilled with playbook, as was practice.Describe their project management. Did they deliver items on time? How did they respond to your needs?Maven is highly organized, meticulous, and does amazing job communicating.What was your primary form of communication with Maven Collective Marketing?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?We were impressed with their communication and world-class work.Are there any areas for improvement or something Maven Collective Marketing could have done differently?N/A --- #### Content Creation for EV Charging Solutions Company **The Project** - Services: Content Marketing - Project size: $10,000 to $49,999 - Project length: Sep. - Dec. 2022 **Project Summary**: Maven Collective Marketing was hired by an electric charging solutions company to develop a partner program and create a series of assets for their sales and marketing teams. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Senior Marketing Manager, EV Charging Solutions Company - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Jan 11, 2023 **Feedback Summary**: The client noted their satisfaction with the services provided by Maven Collective Marketing. Their high-quality deliverables received positive feedback from the internal sales team. Communication was done on a regular basis. They are responsive and easy to work with. ""They were extremely skilled at bringing our ideas to life."" **BACKGROUND** Please describe your company and your position there. I am the marketing lead for an EV charging solutions company. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Maven Collective Marketing? We hired Maven Collective to develop our Partner program and create a series of assets our Sales & Marketing teams could use to grow the number of Partners our company has. **SOLUTION** How did you select this vendor and what were the deciding factors? The founder, Erica, reached out to our CEO via LinkedIn and he forwarded to me to introduce. We ultimately decided using Maven as they have extensive experience developing Partner programs and showcased clear vision for the strategy of the program. Describe the project in detail and walk through the stages of the project. Firstly, my sales lead and I had an introductory call with the founder, Erica to scope out the project and requirements. We then had a workshop session to define what the program entails and what assets would be required. Next, each asset was developed and reviewed with regular communication and weekly check ins. Finally, the project was delivered and a final conclusion call was held to complete the project. How many resources from the vendor's team worked with you, and what were their positions? There were 3 people in total that I interacted with regularly and they were all instrumental in the completion of the project. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? As the project has just finished, we are yet to have quantifiable data around the success however the response from the sales team has been exemplary with feedback that the quality of the deliverables are tremendous. How effective was the workflow between your team and theirs? We met on a weekly basis and also communicated regularly via email. What did you find most impressive or unique about this company? From the outset, the team at Maven Collective was professional, responsive, and extremely easy to work with. They took the time to fully understand our goals and developed customized strategies that were tailored to our needs. They were extremely skilled at bringing our ideas to life and were always willing to go the extra mile to ensure the success of our efforts. The team was a constant source of support and guidance throughout the process, always quick to respond to any questions or concerns. Are there any areas for improvement or something they could have done differently? We had a few technical hiccups with the platform that was used to exchange files, however this wasn't a major concern. --- ## Portfolio & Awards ### Client Case Story: EFOQUS The Client: Founded in 2000 as a Denmark-based company, EFOQUS, a Microsoft Dynamics 365 Partner, commenced its work with Maven Collective Marketing to position their company and product in the oversaturated B2B software market in Canada.  The Challenge:  As the EFOQUS business model evolved over the years to transition from a service-first model to an application-first one, it required a pivot in marketing strategy to convey the new course and attract the right customers. The modification demanded a rebrand to restate the new purpose which would need a more intuitive design and user-friendly website to sustain it. The Solution:  Working with Maven Collective Marketing, EFOQUS claimed their category of one to 'Exhale Deeply, Achieve More' with a new brand, new logo, new website, new virtual event series, and new SEO content marketing cadence as well as continued work on marketing strategy & planning. The revived web interface boosted EFOQUS' online presence and performance and with ongoing planning and strategy from the Mavens, EFOQUS is all set to continue attracting quality leads. The Services: -> Marketing Strategy & Brand Positioning-> SEO Blogging/Content Marketing-> Website Interface/Information Architecture-> Virtual Event Series The Results: -> 21.4% Increase in Global Website Rank-> 32% Increase in Website Users-> 27% Increase in Web Sessions ### Client Case Story: Klarinet Solutions The Client: Founded in 2010, Klarinet Solutions is an award-winning leader in customized digital workplace solutions that are cost-efficient, simple to adopt, and easy to use. With their extensive experience in Microsoft business environments, they consistently provide tailored approaches to SharePoint, Office 365, Intranet, and Digital Workplaces. The Challenge: Klarinet Solutions wanted to improve their overall marketing strategy but were struggling to pinpoint areas that needed improvement after their internal marketing resource left the organization. They wanted to increase web traffic and leads through industry-aligned strategies and needed an agency that could act as a CMO to execute a marketing approach best suited to tech-centered companies. The Solution: Klarinet Solutions brought Maven Collective Marketing in to provide a full audit of their current marketing plan and determine areas for improvement. Currently, Maven assists Klarinet with content marketing, email marketing, social media marketing, SEO, and website management. Maven Collective Marketing understands the specific marketing needs of niche technology companies in the Microsoft Partner space and continues to execute marketing projects in an ongoing arrangement. The Services: -> SEO Blogging/Content Marketing & SEM Strategy-> Email Nurture Marketing & Marketing Automation-> Web Development & Maintenance-> Webinars/Event Management The Results: -> 3000% Increase in Social Media Impressions-> 285% Increase in Webinar Attendees-> 214% Increase in Net Contacts ### Client Case Story: Orchestry The Client:     Co-founded by our Principal and Founder, Erica Hakonson, in 2020, Orchestry makes work simple for organizations by delivering insights from Microsoft MVPs and Office 365 experts to take the guesswork out of deciding which Office 365 tool is best to use.    The Challenge:    Orchestry wanted to be set up for success and stand out among competitors, and to do so, it needed to build a brand, value proposition, and website that communicated how it could simplify governance, adoption, and enablement in Microsoft Teams and other Microsoft 365 applications for entire organizations.     The Solution:     Orchestry partnered with Maven Collective Marketing to build and publish its website with an engaging interface that aimed to influence customer beliefs through it. Maven Collective Marketing provided B2B tech marketing expertise and established a partnership with Orchestry to build long-term online equity for the client. With the help of Maven Collective Marketing, Orchestry successfully launched their Microsoft Teams and Microsoft 365 application to the market during the global pandemic.    The Services:  -> Value Proposition, Mission Statement, Elevator Pitch, and Boilerplate Messaging -> Product Marketing Strategy & Brand Positioning -> Microsoft AppSource Profile/Listing -> Microsoft Co-Sell Ready Service Packaging  The Results:     -> 45x Increase in Organic Search Traffic -> 270% Increase in Website Traffic -> 1250+ Website Leads Generated    ### Client Case Story: BONZAI Intranet The Client: BONZAI, an intranet software product founded in 2014 by Dynamic Owl Consulting, was acquired by Skyvera to join their portfolio of enterprise software solutions, adding to the growing portfolio of ESW Capital Companies. The Challenge: BONZAI Intranet was finding it difficult to effectively define their marketing strategy and position their brand for growth in a crowded marketplace. They were ready to establish themselves as a market leader in the intranet space and needed a robust lead generation strategy to attract and nurture qualified large SMB and Enterprise-sized prospective customers consistently. The Solution: BONZAI engaged Maven Collective Marketing to redefine their digital marketing strategy, brand positioning, go-to-market messaging, lead generation strategy, and overall buyer journey tracking. This was just the beginning as Maven Collective worked side-by-side BONZAI to define and market an award-winning digital workplace solution. The Services: -> Buyer Journey Tracking & Architecture-> Digital Marketing Strategy & Brand Positioning-> Lead Generation-> Website Optimization The Results: -> 35% Increase in Marketing Qualified Leads-> 67% Increase in Sales Qualified Leads-> 176% Increase in Revenue ### Client Case Story: Intranet Connections The Client: Established in 1999, Intranet Connections provides digital workplaces to facilitate corporate communication, cultural change, streamline processes and give businesses a competitive advantage. The Challenge: Intranet Connections were struggling with growth and hit a revenue plateau after a decade in business. They needed to redefine their brand, establish a robust marketing strategy to drive sales, redesign their pricing strategy to better service customer segments, and integrate their CMS with their marketing automation system. The Solution: Intranet Connections hired Erica Hakonson, Principal/Founder of Maven Collective Marketing, to identify strategic marketing issues and subsequently implement a strategy to address existing concerns. With Erica's help, a new website was created to accurately reflect updated branding and better encapsulate product information, and the CMS and marketing automation system were integrated to increase synergy. The Services: -> Marketing Strategy & Brand Positioning-> Website Optimization & Maintenance-> Lead Generation & Conversion Optimization-> Marketing Automation The Results: -> 590% Increase in New Leads-> 150% Increase in Sales-> 250% Increase in Revenue ### Client Case Story: Catapult ERP The Client: Catapult ERP provides managed services and long-term support for Microsoft Dynamics and Acumatica ERP and CRM solutions to midsized organizations. Catapult specializes in implementation, upgrades, cloud migration and support, to keep capabilities, users, and processes aligned. The Challenge: Catapult ERP was struggling to generate leads and effectively nurture them through the sales cycle. They needed expert help with SEO content development in order to attract prospective customers to their website. A nurture campaign strategy was also required so that leads could be adequately educated on Catapult ERP’s offering and encouraged down through the sales funnel.The Solution: Catapult ERP engaged Maven Collective Marketing to help them develop a comprehensive digital marketing strategy to attract new leads to the website, nurture buyers through the buying stages as well as upsell current clients with new service offerings and subscription services. The new marketing strategy focused on new landing pages to drive conversions, a long-term website evolution strategy, and an email nurture campaign to encourage leads along the buying process. The Services: -> SEO Content Development-> Email Nurture Marketing & Marketing Automation-> Website Optimization-> Thought Leadership/Virtual Events The Results: -> 350% Increase in Web Traffic-> 333% Increase in Organic Search Traffic-> 300% Increase in Website Leads ### Client Case Story: Gestisoft The Client:     Gestisoft is a solution provider helping companies in their digital transformation project with the help of Microsoft's ERP and CRM applications. From manufacturing production to managing sales, Gestisoft experts have been exploring how to leverage these business solutions to have a real impact and accelerate success for businesses for over 25 years.   The Challenge:    To establish themselves as a leader and demonstrate their credibility, Gestisoft was looking to apply for a Microsoft IMPACT award, which is granted to partners who develop innovative solutions. To produce a clear and concise written entry to be eligible to apply for the award, Gestisoft needed assistance with crafting their story and aligning it with quantifiable results collected from customers.   The Solution:     Gestisoft brought in Maven Collective Marketing to help them weave a story for an award-winning entry in the IMPACT awards. Due to Maven Collective Marketing specializing in the Microsoft Ecosystem, they were able to help Gestisoft define their brand and craft a compelling narrative with quantifiable results gathered from their clients. Maven Collective Marketing was able to identify opportunities for accolades and gathered information provided by Gestisoft to produce a final, impactful, well-developed product despite dealing with time constraints.    The Services: -> Copywriting & Content Development -> Award Submissions -> Boilerplate Messaging-> Brand Positioning     The Results:    -> 2021 Impact Awards Finalist - Regional Cloud Solution Provider - Business Applications Impact Award    ### Client Case Story: Betach The Client:     Betach Solutions is an award-winning Microsoft Cloud Solutions partner that leads digital transformations by offering unique solutions tailored to each industry. With their business history dating back over 20 years, they have evolved from a legacy systems service provider into a leading Microsoft Online Services implementer.     The Challenge:    Betach was looking to analyze and improve their web performance, as well as drive traffic to their website to boost lead generation. They wanted to position themselves as a leader in the Microsoft ecosystem and needed an agency with prior expertise in Microsoft Partner and B2B marketing.     The Solution:    Betach engaged Maven Collective Marketing to conduct a digital performance audit on their existing website content, with compiled analytics on web performance and detailed recommendations for improvement. Maven Collective Marketing provided recommendations on driving traffic to the Betach website, targeting audiences, and boosting lead generation. In addition to helping with website performance, Maven Collective Marketing also helped with Inspire Award Nominations, the CAUCE conference, and quarterly campaigns for the Enroll D365 product, including email marketing, social media marketing, blogs, and webinars.   The Services: -> Digital Audit and SEO Strategy -> Conference Management  -> Product Marketing-> Award Submissions    The Results:  -> Higher Rank in SERP -> Increase in Website Traffic -> Increase in Lead Generation  ### Client Case Story: Steeves and Associates The Client: Established in 1992, Steeves and Associates is Canada's First Microsoft Cloud Partner. Steeves and Associates stands as an early adopter and implementer of Microsoft technologies with a reputation for innovation, quality, and seasoned expertise. The Challenge: Steeves and Associates have vast experience and credibility as an organization, but were struggling to communicate this effectively to establish themselves as a market leader for Enterprise Technology Services. They were ready to grow their business but needed a robust marketing strategy to do so effectively. The Solution: Steeves and Associates engaged Maven Collective Marketing to help them define their digital marketing strategy and establish a rhythmic marketing cadence to deliver valuable information, resources, and tools to their existing customers while informing prospective customers of their skills and expertise. The Services: -> Microsoft Partner Channel Engagement-> SEO Blogging/Content Marketing & Strategy-> Marketing Strategy & Brand Positioning-> Lead Generation & Conversion Optimization The Results: -> 542% Increase in Web Traffic-> 1150% Increase in Organic Search Traffic-> 442% Increase in Event Marketing & Email Leads ### Industry Recognitions - 2024 Best Company to Work With - Top 10 Marketing Companies by MarTech Outlook - 2023 B2B Agency of the Year PR Daily/Ragan Awards - Top Marketing Agency Canada - #1 Internet Marketing Company BC Canada - Clutch Top 1000 Global Service Provider - Davey Gold Award for Best Pro Serv Website - Summit International Creative B2B Website Bronze A - dotComm Website Creativity/ Copy Gold Award - Ragan PR Daily Best Website Category Winner - WebAwards Technology Standard of Excellence Award - MarCom B2B Website Digital Media Gold Award - CanadianSME National Business Editors Choice Award - dotComm Business to Business Website Gold Award - Web Excellence Best IT Website Award - Summit Marketing Effectiveness B2B Website Award - AVA Digital B2B Website Platinum Award ## Key Clients - Steeves and Associates ## Packages ## Locations (1) ### Squamish, Canada (Headquarters) - 38016 Cleveland Ave - Squamish, BC V8B 0A1 - Canada - 10 - 15 employees - Phone: +1 800-603-2902 ## Contact Maven Collective Marketing [Send a message](https://clutch.co/profile/maven-collective-marketing) ### Connect on Social - [LinkedIn](https://www.linkedin.com/company/maven-collective-marketing/) - [Facebook](https://www.facebook.com/MavenCollectiveMarketing/) - [X](https://twitter.com/collectivemaven)