Expertise You Can Measure

Maven Collective was born out of our insatiable passion for all aspects of marketing. We work with Business-to-Business (B2B) software and software service organizations, just like you, to transform and improve their marketing strategy and practices to measurably improve their results.

 
$5,000+
 
$150 - $199 / hr
 
2 - 9
 Founded
2012
Show all +
Squamish, Canada
headquarters
  • 38085 2 Ave
    Squamish, BC V8B 0C3
    Canada

Portfolio

Key clients: 
1ClickFactory, IntranetPro, Codesigned, Steeves and Associates, E Foqus & Orchestry.
Client Case Story: BONZAI Intranet Image

Client Case Story: BONZAI Intranet

The Client:

BONZAI, an intranet software product founded in 2014 by Dynamic Owl Consulting, was acquired by Skyvera to join their portfolio of enterprise software solutions, adding to the growing portfolio of ESW Capital Companies.

BONZAI engaged Maven Collective Marketing to redefine their digital marketing strategy, brand positioning, go-to-market messaging, lead generation strategy and overall buyer

journey. This was just the beginning as Maven Collective worked side-by-side BONZAI to define and market an award-winning digital workplace solution.

The Challenge:

BONZAI quickly identified that both marketing and growth strategy differed for a product company than a consulting service company. Bonzai Intranet was struggling to effectively define their marketing strategy and position their brand in a crowded marketplace.

What’s more, BONZAI Intranet needed a robust lead generation strategy to attract and nurture qualified large SMB and Enterprise sized prospective customers consistently.

BONZAI Intranet were ready to establish themselves as a market leader in the intranet space but didn’t know how to position and promote themselves to do so.

The Solution:

BONZAI Intranet hired Maven Collective Marketing to identify strategic marketing issues and devise and implement a strategy to address these brand positioning, lead generation, SEO/SEM, team alignment, website performance, and buyer journey tracking/architecture.

First, identifying the priority issues through a proprietary Digital Marketing / Buyer Journey Audit, Maven Collective Marketing was able to formulate a plan, strategies and long-term vision to help BONZAI achieve their goal of positioning themselves as an Intranet & Digital Workplace Thought Leadership Hub while consistently attracting Enterprise-Level Qualified Prospective Buyers and successfully nurturing these buyers from lead to new customer.

Client Case Story: Steeves and Associates Image

Client Case Story: Steeves and Associates

The Client:

Established in 1992, Steeves and Associates is Microsoft Gold Certified Partner for Cloud Productivity, Data Center, Cloud Platform and Enterprise Mobility Management. As the 1st Microsoft Cloud Partner in Canada Steeves and Associates stands as an early adopter and implementer of Microsoft technologies with a reputation for innovation, quality, and seasoned expertise.

Steeves and Associates engaged

Maven Collective Marketing to help them define their digital marketing strategy and establish a rhythmic marketing cadence to deliver valuable information, resources and tools to their existing customers while informing prospective customers of their skills and expertise.

The Challenge:

Steeves and Associates was stuck in a commodity market with stale growth and unclear brand differentiation.

Steeves and Associates have vast experience and credibility as an organization, but were struggling to communicate this effectively to establish themselves as a market leader for Enterprise Technology Services.

Steeves and Associates were ready to grow their business and knew they needed a robust marketing strategy to do so effectively.

The Solution:

Steeves and Associates engage Maven Collective Marketing to help them define a structured digital marketing strategy that would help them deliver valuable and informative content to their clients while attracting prospective customers with a strong SEO content marketing strategy.

Concurrently, Steeves and Associates wanted to stay credible and authoritative as Microsoft 1st Cloud Partner in Canada, which Maven Collective Marketing has helped materialize through consistent partner channel marketing communications, event marketing, social media marketing, and email nurture marketing.

Today, Steeves and Associates has boosted their website traffic, strengthened their brand messaging and consistently attracts and nurtures clients to enhance their many years of brand loyalty.

Client Case Story: Catapult ERP Image

Client Case Story: Catapult ERP

The Client:

Catapult ERP provides managed services and long-term support for Microsoft Dynamics and Acumatica ERP and CRM solutions to midsized organizations. Catapult specializes in implementation, upgrades, cloud migration and support, to keep capabilities, users, and processes aligned.

Catapult ERP engaged Maven Collective Marketing as they were struggling to generate leads and effectively nurture them through

the sales cycle.


The Challenge:

Catapult ERP realized that their weakness lay in generating leads and they were lacking an effective strategy to nurture leads along the buying process. Catapult ERP needed expert help with SEO content development in order to attract prospective customers to their website. A nurture campaign strategy was also required so that leads could be adequately educated on Catapult ERP’s offering and encouraged down through the sales funnel.

The Solution:

Catapult ERP engaged Maven Collective Marketing to help them develop a comprehensive digital marketing strategy that would attract new leads to the website, nurture buyers through the initial buying stages as well as cross-sell/upsell current clients with new service offerings and subscription services.

Maven Collective Marketing devised and implemented an effective SEO strategy. Thought-leadership and online events were part of the services delivered to establish Catapult ERP as an industry thought leader.

The new marketing strategy rounded off with new conversion landing pages to drive conversions, a long-term website evolution strategy, and an email nurture campaign to encourage leads along the buying process.

Client Case Story: Intranet Connections Image

Client Case Story: Intranet Connections

The Client:

Established in 1999, Intranet Connections provides digital workplaces to facilitate corporate communication, cultural change, streamline processes and give businesses a competitive advantage.

Intranet Connections were struggling with growth and had hit a revenue plateau after a decade in business, so employed Erica Hakonson, Founder of Maven Collective Marketing, as Marketing Director, to redefine the

brand and establish a robust marketing strategy.


The Challenge:

Intranet Connections needed to enhance their existing brand and conduct marketing activities to inject momentum and drive sales to offset a revenue plateau. Along with this, a website update was required to ensure the website accurately reflected the brand and service offering. A pricing strategy redesign was needed to better service customer segments and enhance revenue. Intranet Connections were missing out on the benefits of having a customer relationship management system integrated with a marketing automation system.

The Solution:

Intranet Connections hired Erica Hakonson, Founder of Maven Collective Marketing, to identify strategic marketing issues and subsequently implement a strategy to address existing concerns. With Hakonson spearheading the brand refresh, the brand was augmented and a new website was created to accurately reflect the updated branding and better encapsulate Intranet Connections’ product information to increase website traffic and attract qualified leads. By integrating the customer relationship management system and marketing automation system, Intranet Connections have reaped the benefits of having an increased level of synergy.

Reviews

Sort by

Marketing, Branding & SEO for Microsoft Solution Company

"I think their understanding of our line of business and the challenges we have is impressive."

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. 2019 - Ongoing
Project summary: 

Maven Collective Marketing provides ongoing support to the client for branding, SEO, and digital marketing. They’re going to start email marketing as well in the near future.

The Reviewer
 
1-10 Employees
 
Vancouver, Canada
Lars Agger
Managing Partner, E Foqus Canada
 
Verified
The Review
Feedback summary: 

Feedback on Maven Collective Marketing’s work has been positive. The team delivers tailored solutions that fit the specific needs of each client. Although they’re a small business, and often quite busy, their strong communication skills help them overcome potential pitfalls.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm one of the owners of the E Foqus Canada. We’re a small Microsoft reseller company. Microsoft develops software for a slew of different businesses, and we implement solutions on their behalf.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Maven Collective Marketing?

We needed someone to help us with digital marketing, branding, and SEO for our company.  We have been lucky that leads have been coming more or less by themselves, but I think it is a dangerous assumption to assume that will continue.

SOLUTION

What was the scope of their involvement?

They did digital marketing, branding, and they provided us SEO services. We are just about to start email marketing. 

They have provided a little bit of a mix of everything. They started out by interviewing our clients to make sure that we understood our brand and our value proposition. That was the starting point that led to the revamp. 

We are spun out of an old Danish company, so we inherited a homepage that was more typical of what they did in Denmark than what we do over here. Maven helped us reshape, reform, and redesign the homepage and we just went live with it about a month ago. They were part of that.

We really wanted to try and see if we could make the transition from being a project-based company to being a product-based company. It isn’t an easy task for people like us that have been in the business for a long time. Maven is helping us make that transition. 

What is the team composition?

We work with Erica (Founder) and Cathy (Digital Marketing Maven).

How did you come to work with Maven Collective Marketing?

A guy that I used to work with had used Erica before. Maven Marketing helped them position themselves to be sold to a larger company, so they came highly recommended by my friend. 

We had a conversation with her. She had a solid foundation for understanding the issues and challenges in our line of business.

How much have you invested in them?

We’ve spent around $30,000. Right now, we are running at around $3,500 a month.

What is the status of this engagement?

We have been working with them since August 2019. It is an ongoing engagement where we as a company are trying to take on as much as we can when we feel like it is inside our level of understanding, and then when it reaches outside of that, Maven Marketing helps us out.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve had positive feedback on the revamp that they did on the homepage. It is still relatively early in the process, meaning that we haven’t really made it out of the lab with a lot of the projects, but that isn’t a reflection of the quality of the service they have been giving us and it is more of a reflection of where we are in our journey.

How did Maven Collective Marketing perform from a project management standpoint?

Erica is on a retainer with us right now and we have about 20 hours of services every month that we use on an ongoing basis. I communicate with them at least once a week.

Like any other small company, a lot sits on Erica’s shoulders. She is an essential person and is typically very busy. Sometimes for all the right and the wrong reasons in the world, it ends up taking a little longer than she expected. She communicates well about it and lets us know when there is an issue. Overall, I would say that her communication skills are good. 

What did you find most impressive about them?

I think their understanding of our line of business and the challenges we have is impressive. They’re also able to combine that with the right marketing tools and techniques. 

Quite often, vendors are very generic in the way they approach things. That’s not the case with Erica. Her approach is much more individualized.

Are there any areas they could improve?

The only concern I would have is Erica’s workload and making sure that she builds enough power around her so that she can keep on being as good as she is to all of her clients. She has to make sure that if she wants to grow and continues to grow, she has a model in place for being able to deliver the same high-quality service that she is today. It isn’t a criticism, it is just the nature of the beast.

Do you have any advice for potential customers?

I would highly recommend them and would just say to people to not expect Maven Marketing to do it all for you. Work with them and engage in a good meaningful discussion as that is what we benefited from. It’s the same that I say to my clients, “I can’t do the project for you, I can do it with you,” and I think Erica would say the same.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev for Brand Strategy Company

"Their no-nonsense collaborative approach stands out."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2017 - Ongoing
Project summary: 

Maven Collective Marketing provides a variety of B2B marketing strategies, digital marketing, content and SEO services for third-party clients.

The Reviewer
 
1-10 Employees
 
Vancouver, British Colombia
Gonzalo Alatorre
President & Director, Creative Engine Brand Strategy
 
Verified
The Review
Feedback summary: 

Their services have led to award-winning results for website creativity, B2B site development, and website copy, among other areas. Maven Collective Marketing continues to foster business growth for third-party clients.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

President & Creative Director for Creative Engine Brand Strategy, Ltd. We are a digital agency in Vancouver BC. We have been in business for the last 15 years with clients in many sectors and industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Maven Collective Marketing?

We have collaborated with them on a wide variety of projects for our clients that are in thee tech industry for the last several years. Maven Collective's work has always allowed us to deliver superior results to our clients, and have led to award winning work.

What were your goals for this project?

Collaborating with Maven Collective and Erica for our work has allowed our clients to have a seamless integration between the marketing efforts and the brand strategy and implementation.

SOLUTION

How did you select this vendor?

Originally we met by an introduction from a client, and have been collaborated since then on many projects for many clients. When the opportunity arises to recommend or collaborate with a marketing firm, they are always our first choice.

Describe the project and the services they provided in detail.

B2B Marketing Strategy, Digital Marketing, Content and SEO

What was the team composition?

Erica Hakonson as the principal, and the rest of her team: Cathy, Andrea, Fadi, just to name a few.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Just in thee last year it has lead to award-winning work: 2019 Gold Winner - Dot Comm Awards - Best B2B Website 2019 Gold Winner - DotComm Awards - B2B Website Creativity/Copy 2019 Gold Winner - MarCom Awards - Best B2B Website 2019 Bronze Winner - Summit Creative Awards - Best B2B Website 2019 Web Marketing Association’s Award For Outstanding Achievement in Web Development But more importantly, our clients being able to achieve their objectives, and grow their businesses.

How was project management arranged and how effective was it?

It really depended on the client and project. Each firm manages their own internal work, and when presented to the client it is always jointly managed by Erica and myself.

What did you find most impressive about this company?

The no non-sense collaborative approach.

Are there any areas for improvement?

Can't think of any.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Copywriting & Proofreading for Global Computer Software Co.

"The thing that always makes me happy is their effort to give you more value than you expected."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2014 - Ongoing
Project summary: 

Maven Collective provides ongoing proofreading and copywriting services for a European-based Microsoft Dynamics partner. They ensure that all content is styled in American English and optimized for search.

The Reviewer
 
51-200 Employees
 
Vilnius, Lithuania
Justina Zigmante
Senior Channel Marketing Manager, 1ClickFactory
 
Verified
The Review
Feedback summary: 

External stakeholders have responded well to the brand's communication materials, partly thanks to Maven Collective's copy. The team is easy to reach despite the time difference, and they're brimming with tips on best content writing practices. They work best with diligent planning.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am Senior Channel Marketing Manager at a Microsoft Dynamics Partner company delivering services worldwide.

1ClickFactory is a Microsoft appointed ISV Development Center that helps Dynamics Partners scale their businesses, building upon our vast experience upgrading 600+ Dynamics solutions at a fixed price, provisioning 13,000 users on Dynamics NAV and Dynamics 365 Business Central on Azure and developing ISV solutions as Extensions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Maven Collective Marketing?

Our Global office with administrative employees is located in Europe (Vilnius, Lithuania to be exact), which means our global marketing content was/is being created by specialists, whose English is not a native language. We needed somebody whose mother tongue language is American English that they could do the proofreading or copywriting for us.

What were your goals for this project?

We wanted to increase the quality of our content and get help with the text creation, when our hands are full. We were looking for somebody who had experience in the Microsoft Dynamics market, or IT at least.

SOLUTION

How did you select this vendor?

We got a recommendation to use their services from our colleagues in the US.

Describe the scope of their work in detail.

The scope differs with every task. Sometimes we provide the text for social media posts, video scripts, PowerPoint presentations, webinar descriptions, email marketing messages, blog posts, various documents or event materials to proforead.

And there are cases when we have a topic and ask them to create an article by themselves having only value proposition of the service and short description given by us.

If we give them the task to proofread the text we use in our website or blog, we always get it back optimized for search engines (links, meta titles, alt tags for pictures and etc.) with the additional recommendations based on best practices.

What was the team composition?

Usually, there is one person from our team coordinating all proofreading related projects.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We do not have any specific number to give, because content marketing results depend on the number of components, like design, message, offer value, channels used and etc. But we do hear good feedback from the market on our communication, which means we are doing it the right way.

How effective was the workflow between your team and theirs?

It was always easy to communicate with each other no matter if it is related to some simple project or specific urgent tasks. One of our biggest issues is a time difference, but we manage to coordinate the tasks well despite that because of good planning.

What did you find most impressive about this company?

The thing that always makes me happy is their effort to give you more value than you expected. We always receive tips and recommendations on top of the service we agreed to get. This just shows how much they care for your business and your results.

Are there any areas for improvement?

Due to the time difference we have, we don't always get a response as fast as we would, if we worked in the same time zone. But since we are happy about the service we get, we try to overcome this inconvenience simply by better planning in advance.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    It is higher based on our local prices, but the quality is better.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Marketing Services & Web Re-Design for Intranet Firm

"If the opportunity to work with Maven Collective Marketing again ever arose, I’d do so in an instant."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Sep. 2017 - June 2019
Project summary: 

Maven Collective Marketing was hired by an Intranet solutions provider for digital services. The team executed several campaigns, including SEO, email, and event marketing. They also redesigned the website.

The Reviewer
 
1-10 Employees
 
Montreal, Canada
VP of Sales, Intranet Company
 
Verified
The Review
Feedback summary: 

After the implementation of Maven Collective Marketing’s campaigns, internal stakeholders saw sales rise by 67% and revenue overall increase by 180%. Along the way, the team was highly collaborative, passionate, and skillful.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the former VP of sales for a company that provides an Intranet solution that helps manage SharePoint use.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Maven Collective Marketing?

We created a product that would use content that lived in SharePoint and surface it in a visually-appealing, intuitive way for end-users. There was a bit of saturation in the market, and we wanted to establish ourselves through a range of digital services.

SOLUTION

What was the scope of their involvement?

Our main goal of working with Maven Collective Marketing was to build our reputation as thought-leaders in the market space. We wanted to come up with an all-encompassing strategy not just for the short term, but that would establish us as a credible market leader.

The first step was the digital marketing element, where we made an effort to understand our unique buyers’ journey. We also engaged Maven Collective Marketing for SEO and content marketing strategies and campaigns. We kept an eye on analytics like lead generation and conversion, and adjusted our approaches based on those numbers. 

The team also developed marketing and nurturing email sequences, paid advertising campaigns, and directory advertising strategies. We worked closely together on event marketing, as well.

The team helped us reposition our branding as well, as we wanted to better understand how we could bring our insights into the market. One of the key steps in that process was redesigning our website, which Maven Collective Marketing was able to accomplish for us.

What is the team composition?

We had three points of contact throughout the project. Erica (Founder & Principal) essentially acted as our chief marketing officer, and we worked with two others as well.

How did you come to work with Maven Collective Marketing?

The team was brought on before I joined the company.

What is the status of this engagement?

Our collaboration lasted from November 2017–June 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We saw sales go up by 67% after the implementation of their campaigns, which speaks to how qualified the leads they found us were. We’ve experienced a 180% increase in revenue, and we track that back to the good work Maven Collective Marketing did.

As a small, lean staff, the marketing and nurturing strategy they put in place was so connected and elegant, it made us look much bigger than we actually were. It was extraordinary.

Further, our relationship was very collaborative. The team involved us every step of the way, and whenever we came up with ideas, Erica and the team had a great way of repositioning them to move in a more beneficial direction. We would’ve made a lot of mistakes had we not partnered with them.

If we ever had the opportunity to work with Maven Collective Marketing again, we would do so in an instant.

How did Maven Collective Marketing perform from a project management standpoint?

Maven Collective Marketing always delivered, no matter what. Even when we quickly switched directions, they were still able to give us everything we needed on time and within budget.

What did you find most impressive about them?

I’ve never experienced such a complete partnership as with Maven Collective Marketing. I’ve worked with inhouse marketing teams in the past that didn’t have the passion and complete strategy that Erica and the team brought to the table. Their ability to hear and understand our vision and bring it to light was excellent. The team listened, asked questions, and collaborated, taking care to never rush the process. 

They brought so much empathy to the engagement and offered such high communication skills, that the team was always able to help us come to a better conclusion without feeling like we weren’t involved in the process.

Are there any areas they could improve?

No. We loved our entire experience.

Do you have any advice for potential customers?

Make the time to work with Maven Collective Marketing. Also, don’t be afraid to come to the table without a complete vision, and don’t be afraid to have crazy goals.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO & Digital Audit for CEO Peer Learning Organization

“You won’t be disappointed.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Dec. 2019 - Jan. 2020
Project summary: 

Maven Collective Marketing handled the SEO consulting and digital audit for a CEO peer learning organization. They conducted a comprehensive audit and reported their findings in an all-inclusive review package.

The Reviewer
 
51-200 Employees
 
Vancouver, Canada
Robert MacKay
COO, MacKay CEO Forums
 
Verified
The Review
Feedback summary: 

They delivered the product and it met the partner’s expectations. Maven Collective Marketing was easy-to-work-with and great at providing project progress reports. The partner felt they were well-taken care of and that they received personalized attention throughout the project.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.
I’m the COO of MacKay CEO Forums. We run peer-to-peer learning groups for CEOs and executives.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Maven Collective Marketing?

We were looking for some help with our SEO efforts.

SOLUTION

What was the scope of their involvement?

At the beginning of the project, they conducted a comprehensive review and audit of where we stood vis-à-vis our competitors in terms of SEO. We then discussed and agreed upon what we needed to target. Then, Maven Collective did the work and presented their findings, which were quite extensive. Their team conducted a deep dive and did a great job of packaging everything up.

What is the team composition?

Erica (Principal, Maven Collective Marketing) was my main point of contact.

How did you come to work with Maven Collective Marketing?

We reached out to our web development partner inquiring about the need for SEO efforts. They recommended Maven Collective to us because they had experience working together. We’re always glad to receive referrals, so we went ahead and contacted them.

How much have you invested with them?

We invested around $5,000.

What is the status of this engagement?

Our partnership began in December 2019 and is ongoing. We just completed phase one of the project, which is what we engaged them for. At some point in the future, it’d make sense that we move into phase two.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s hard to quantify business impact because the deliverable was an audit of our existing SEO ranking within our industry landscape. On that measure, they delivered exactly what we wanted. It’s difficult to translate that into a KPI. We have the knowledge of our SEO assessment, and it’s now up to us to find a way to lever it.

How did Maven Collective Marketing perform from a project management standpoint?

Erica was great at keeping us in the loop throughout the whole project. She was very easy to work with. We’d feel comfortable working with her again on a future larger project.

What did you find most impressive about them?

The ease of working with them impressed me the most. Because they’re a smaller company, we truly felt that individual attention that usually doesn’t exist with larger firms. Our team felt well-taken care of. I felt that our business was important to Maven Collective and that we received their top resources.

Are there any areas they could improve?

No, everything was excellent overall.

Do you have any advice for potential customers?

I advise them to work with Erica because my experience is primarily with her. It’s harder to speak to other members of her organization. She’s excellent, and you won’t be disappointed.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO Strategy & Analytics Audit for Marketing Agency

“They’re a cultural fit and take the time to find opportunities within our business.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. 2018 - Ongoing
Project summary: 

After performing a thorough site audit for a marketing and communications company, Maven Collective Marketing set forth an SEO plan and executed it. The plan involved site enhancements and content creation.

The Reviewer
 
1-10 Employees
 
Vancouver, Canada
Kylie McMullan
Principal & Founder, Finch Media
 
Verified
The Review
Feedback summary: 

Along with steady increases in SERP rankings, the company has been met with a boost of inbound leads since starting their relationship with the team. Keeping the project on track and demonstrating professionalism, they’ve integrated their workflows effectively with those of the internal staff.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the principal and founder of a marketing and communications agency. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Maven Collective Marketing?

I wanted to improve my website’s SEO.

SOLUTION

What was the scope of their involvement?

They addressed my problem by conducting a web performance and search analytics audit, providing me with an accurate picture of our current performance. From there, they helped us create a detailed, comprehensive roadmap of priorities and benchmarks. They’ve been helping us execute on that plan ever since. 

After the audit, they showed us how we were doing compared to competitors in the industry. Then, they started assisting us with SEO services, copywriting, and blog writing as well as technical SEO site updates.  

What is the team composition?

Erica (Principal & B2B Marketing Strategist, Maven Collective Marketing) has been my main point of contact, but I’ve worked with several people on their team. 

How did you come to work with Maven Collective Marketing?

I was introduced to them by a mutual acquaintance after telling them I needed SEO help.  

How much have you invested with them?

We’ve spent between $10,000–$15,000 so far. 

What is the status of this engagement?

We started working with them in September 2018, and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve been receiving more inbound leads and requests through our website since working with them. Additionally, our rankings are slowly but steadily improving against our benchmark.  

How did Maven Collective Marketing perform from a project management standpoint?

We see them as an extension of our team and have a great working relationship. I’ve always been happy with their ability to meet deadlines and keep me on track. 

What did you find most impressive about them?

They’re helpful and easy to work with. I’ve had challenges working alongside other partner companies in the web and tech space. They’re a cultural fit and take the time to find opportunities within our business. With patience, they’re great at explaining everything to us and walking through their work professionally. They made us feel comfortable and confident in our relationship.  

Are there any areas they could improve?

There isn’t anything I can’t think of. 

Do you have any advice for potential customers?

They’ve been great about leading me through the process. I’ve never needed to prepare much for them.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    My business has improved, and we’ve seen a great ROI.

Market Research & Consulting Services for Business Development Bank

“Our clients were happy to have Maven's expertise with them throughout the process.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July 2019 - Oct. 2019
Project summary: 

Maven Collective Marketing provided consultative marketing assistance to a bank’s third-party client. They helped with marketing automation, email marketing, lead generation, as well as instructing them on best practices.

The Reviewer
 
1,001-5,000 Employees
 
Vancouver, Canada
Stefanie Gajdecki
Senior Business Advisor, BDC Canada
 
Verified
The Review
Feedback summary: 

Maven Collective Marketing’s efforts have been met with positive acclaim. The team is knowledgeable, confident, and excellent in terms of client-facing interactions. Customers can expect a team that is equipped to educate.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm a former senior business advisor at the Business Development Bank of Canada.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Maven Collective Marketing?

We needed an external consultant in our network to work with third-party clients.

SOLUTION

What was the scope of their involvement?

We worked together on a marketing project for consumable goods. We met with clients, figured out what they were looking for, determined what the scope of work was and how to achieve their goals, setting them in writing, and putting together a marketing plan for them. The retailer had multiple locations and they were looking to expand their business into more of a B2B audience.

First, Maven did some market research, so we could figure out what was going on with that side of the business. Next, they dug in a little bit to figure out what the positioning statement should be and who their target audience should be. We looked through client data together to see who they're talking to and how they're selling, and made recommendations from there. Then, they put a 12-month plan together to help the client with the B2B side of the business, including marketing automation, email marketing, and lead generation. Finally, Maven worked with them one-on-one and did a bit of coaching to help them write messaging, test it, evolve the methods of communication.

What is the team composition?

I only worked with Erica (Principal & B2B Marketing Maven, Maven Collective Marketing).

How did you come to work with Maven Collective Marketing ?

They came as a recommendation and had worked with two other groups at the BDC.

How much have you invested with them?    

We've invested $25,000.

What is the status of this engagement?

Our work spanned from July to October 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We certainly saw leads increase based on the work that we were doing. We also saw general interest increase within the target audience, too. Our clients were happy to have Maven's expertise with them throughout the process.

How did Maven Collective Marketing perform from a project management standpoint?

Erica's very professional. She's confident in her knowledge and works well with clients. Her project management skills were very tight and did everything she was supposed to, including attending all of the client meetings.

What did you find most impressive about them?

There aren't many women on the marketing consulting side, so having a woman work with teams of women was great. She's also very good at explaining technical details in laymen's terms without making clients feel bad for not knowing.

Are there any areas they could improve?

No, they met all of the requirements.

Do you have any advice for potential customers?

Because Erica is so lovely, my advice is to have some in-person meetings with her. She's local in B.C., so it was really nice to meet with her.

5.0
Overall Score They're great.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    We set a flat rate at the beginning of the project and she didn't ask for more money.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I have recommended them.