Maven Collective Marketing

BACKGROUND

Please describe your company and position.

 I am the Digital Marketing Manager of an it services company 

Describe what your company does in a single sentence.

Information Technology Services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Maven Collective Marketing to accomplish?

• Grow Awareness and Penetration Across North America
• Drive Specific Interest Across Workloads Through a Myriad of Channels
• Track and Evolve Performance on Metrics Aligned with Sales Performance

SOLUTION

How did you find Maven Collective Marketing?

Referral

Why did you select Maven Collective Marketing over others?

Referred to me

How many teammates from Maven Collective Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Marketing Strategy 
• Asset Creation: Website, Digital Advertising, Video, Social Media, Telemarketing Scripts, Email, Documents
• Execution, management, ROI tracking

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Opportunity & Revenue Development:

• Increase in website traffic
• Increase in advertising impressions and interactions
• Landing page form fills (leads)
• Growth in AppSource Visibility
• Increase in Marketplace Engagement
• MQL Pipeline Growth

Network Expansion

Generated Leads

MQL to SQL

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Maven always accomdated our tight deadlines, they also provide more value and insights than what we asked for. 

What was your primary form of communication with Maven Collective Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Maven has extensive experience in our industry and ecosystem, which advanced our go to market strategy.

Are there any areas for improvement or something Maven Collective Marketing could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the US Sales / Data & Dynamics Practice Lead of an information technology company 

Describe what your company does in a single sentence.

Technology is our means, but your empowered workforce is our end. We support the world’s dynamic businesses by bringing agility, simplicity and insight to your people, so they can serve your clients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Maven Collective Marketing to accomplish?

• Playbook for Client

SOLUTION

How did you find Maven Collective Marketing?

Referral

Why did you select Maven Collective Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Maven Collective Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Created client deliverable for playbook of practice plays

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Client thrilled with playbook, as was practice.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Maven is highly organized, meticulous, and does amazing job communicating.

What was your primary form of communication with Maven Collective Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their communication and world-class work.

Are there any areas for improvement or something Maven Collective Marketing could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

I am the marketing lead for an EV charging solutions company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Maven Collective Marketing?

We hired Maven Collective to develop our Partner program and create a series of assets our Sales & Marketing teams could use to grow the number of Partners our company has.

SOLUTION

How did you select this vendor and what were the deciding factors?

The founder, Erica, reached out to our CEO via LinkedIn and he forwarded to me to introduce. We ultimately decided using Maven as they have extensive experience developing Partner programs and showcased clear vision for the strategy of the program.

Describe the project in detail and walk through the stages of the project.

Firstly, my sales lead and I had an introductory call with the founder, Erica to scope out the project and requirements. We then had a workshop session to define what the program entails and what assets would be required. Next, each asset was developed and reviewed with regular communication and weekly check ins. Finally, the project was delivered and a final conclusion call was held to complete the project.

How many resources from the vendor's team worked with you, and what were their positions?

There were 3 people in total that I interacted with regularly and they were all instrumental in the completion of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As the project has just finished, we are yet to have quantifiable data around the success however the response from the sales team has been exemplary with feedback that the quality of the deliverables are tremendous.

How effective was the workflow between your team and theirs?

We met on a weekly basis and also communicated regularly via email.

What did you find most impressive or unique about this company?

From the outset, the team at Maven Collective was professional, responsive, and extremely easy to work with. They took the time to fully understand our goals and developed customized strategies that were tailored to our needs. They were extremely skilled at bringing our ideas to life and were always willing to go the extra mile to ensure the success of our efforts. The team was a constant source of support and guidance throughout the process, always quick to respond to any questions or concerns.

Are there any areas for improvement or something they could have done differently?

We had a few technical hiccups with the platform that was used to exchange files, however this wasn't a major concern.