LYFE Marketing

BACKGROUND

Please describe your company and position.

 I am the Owner of a fitness company 

Describe what your company does in a single sentence.

BiteSight is an AI-powered nutrition tracking app available on iOS and Android with 10,000+ users, 2M+ meals analyzed, a 4.9-star rating, and 95% accuracy. Users can log meals via AI photo recognition, voice input, or barcode scanning. 
The app features a dedicated diabetes mode, AI-generated meal plans and recipes, water tracking, mood/energy check-ins, streaks, and achievements. BiteSight runs on a freemium model with 1 free AI log per day and a Premium tier at $6.67/month. Built with Flutter, Firebase, and Gemini for food analysis.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LYFE Marketing to accomplish?

• Conversion

SOLUTION

How did you find LYFE Marketing?

Online Search

Why did you select LYFE Marketing over others?

Pricing fit our budget

How many teammates from LYFE Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work covered social media advertising management across six platforms: TikTok, Facebook, Instagram, Twitter/X, LinkedIn, and Pinterest. 
The package included up to 3 ad campaigns with a maximum of 12 ads, 2 UGC videos per quarter featuring paid actors, static ad creatives, performance-based ad optimization, up to 2 landing pages, and A/B split testing. The monthly ad spend budget of $1,000+ was separate from the $1,900/month management fee. The stated launch time was 15 to 20 business days from the start date.
Services also included ad creation and development, daily campaign monitoring Monday through Friday, and ongoing optimization to improve results. LYFE committed to a Week 1 timeline covering client discovery, a detailed questionnaire, a kickoff call, campaign setup including analytics and pixel tracking, and campaign development. 
By Week 2, finalized deliverables were to be submitted for review, and upon approval, the campaign would go live within 2 business days with daily management and routine updates thereafter.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The campaigns they ran performed worse than my organic results prior to hiring them. App downloads and subscriber conversions both declined during the engagement. The UGC videos produced were low quality and when I requested changes, they demanded additional payment rather than revising under the existing contract. 
Across three months and over $5,000 in total charges, there was roughly two weeks of actual work done. No meaningful improvement in any KPI — no increase in downloads, no increase in paid subscribers, no positive ROAS. The net result was negative: worse performance than before I hired them, with money lost on both management fees and wasted ad spend.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Deliverables were late from the start. The onboarding call was delayed well beyond the contractual start date, and the kickoff call was pushed out even further. When deliverables eventually came, they were low quality and requesting changes was met with demands for additional payment. 
Communication was one-directional — my account manager was unresponsive to concerns and offered no solutions when issues were raised. There was no proactive support, no strategic guidance, and no effort to address underperformance. When I expressed frustration about being charged multiple times with little to show for it, there was no urgency or accountability. They simply pointed to the contract terms rather than trying to resolve anything.

What was your primary form of communication with LYFE Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

Nothing. There was nothing impressive or unique about working with them. The sales pitch before signing was polished and convincing, but that's where the effort ended. Once the contract was signed and payments started, the quality of work, communication, and support dropped immediately. The only thing unique about this company is how heavily their contract protects them while offering almost nothing in return for the client.

Are there any areas for improvement or something LYFE Marketing could have done differently?

Everything. They need to actually deliver the work they promise within the timelines they set. They need to stop charging clients while sitting in endless setup mode. The UGC content quality needs a complete overhaul and revisions should be included without extra charges. 
Their account managers need to actually support clients instead of going silent when problems arise. The contract terms need to be fair to both parties instead of being designed to trap clients into paying regardless of whether any real work gets done. Most importantly, they need to stop treating the signed contract as a guaranteed revenue stream and start treating it as an obligation to deliver results.

BACKGROUND

Please describe your company and position.

I am the Customer Service Representative of Brian's Toys

Describe what your company does in a single sentence.

We buy and sell toys on our various online marketplaces. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LYFE Marketing to accomplish?

• Increase awareness of brand and app downloads

SOLUTION

How did you find LYFE Marketing?

Online Search

Why did you select LYFE Marketing over others?

High ratings

How many teammates from LYFE Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of the work largely including creating and maintaining ads for customers to 1). download our app from the app store and 2). to sell us their toys. Every couple of months we also had assistance creating advertisements for our sales encouraging customers to purchase from us as well. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have significantly increased our downloads over time by a minimum of ten percent and we have increased the success of our sales by 20%. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Samantha Cothran continually delivers everything that we could ever ask for in a timely manner. She generates our advertisements, responds to e-mails and inquiries quickly and she also is quick to make adjustments if we feel an ad doesn't allign with our values or needs. 

What was your primary form of communication with LYFE Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

LYFE Marketing's customer service is absolutely fantastic, and it's always impressive to work with the staff. 

Are there any areas for improvement or something LYFE Marketing could have done differently?

No generative AI

BACKGROUND

Please describe your company and position.

 I am the Owner of an arts, entertainment & music company 

Describe what your company does in a single sentence.

AI Driven Content Platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LYFE Marketing to accomplish?

• Advertising
• ROI

SOLUTION

How did you find LYFE Marketing?

Online Search

Why did you select LYFE Marketing over others?

• High ratings
• Pricing fit our budget

Describe the scope of work in detail. Please include a summary of key deliverables.

I hired them for a 3-month contract to run marketing for my SaaS platform, and the experience was extremely disappointing from start to finish.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Here are the key issues I encountered:

They only completed about 3 weeks of actual work across the entire 3-month period. The majority of the “engagement” was spent in setup mode, with very little real marketing execution.
The assets they produced were extremely low quality—so much so that I couldn’t approve or use most of them. They did not match the standard required for my brand, despite clear examples and guidance from my side.
Performance was terrible:
Before hiring Lyfe Marketing, I was personally generating hundreds of free signups and a consistent number of paid users.
After switching to Lyfe, I received zero paid signups and saw a major decline in all metrics.
ROI was literally zero. Not “low” or “underwhelming”—zero. I paid for two months of service and got nothing usable in return.
Communication was inconsistent, and at times I had to follow up multiple times to get basic progress.
Because the quality of work was so poor and the output so minimal, I ultimately paused my card. I do not believe it is fair or ethical for them to charge for a final month when the contracted work was not performed.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

This was one of the worst marketing investments I’ve ever made, and I’m sharing this review so other business owners don’t make the same mistake. I would not recommend Lyfe Marketing based on my experience.

What was your primary form of communication with LYFE Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

They failed on all aspects of the work

Are there any areas for improvement or something LYFE Marketing could have done differently?

They should stop scamming people out of their startup funds. They are a terrible company

BACKGROUND

Please describe your company and position.

I am the Orthodontist of Choi Orthodontics

Describe what your company does in a single sentence.

We provide innovative, airway-focused orthodontic treatments, including clear aligners and jaw expansion, to enhance both smiles and overall health.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LYFE Marketing to accomplish?

• To increase public awareness of our products and services through social media.
• To generate more leads and start additional cases
• To educate the public about what we do through content-oriented advertisements.

SOLUTION

How did you find LYFE Marketing?

Online Search

Why did you select LYFE Marketing over others?

• Pricing fit our budget
• Company values aligned

How many teammates from LYFE Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work with Life Marketing includes creating and managing content for our office promotions. I provide the initial promotional ideas, and they refine and strategically position it to maximize reach and engagement. The key deliverables are generating leads and providing daily updates on conversions and patient contact information.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project include successfully generating a substantial list of potential client contacts, which allowed us to convert many of these leads into actual appointments. The lead generation results have met our expectations and contributed to growing our patient base. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The account manager was very punctual in delivering all items on time and demonstrated impressive speed in completing tasks. They were consistently responsive to any needs that came up, ensuring that everything was handled efficiently and effectively.

Whenever I've needed changes, they've quickly adapted and ensured that the advertising aligns perfectly with my business needs. Their ability to listen and tailor their approach has really stood out and made the experience very positive for me.

What was your primary form of communication with LYFE Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about this company is their responsiveness and willingness to consider my input. Even though I don't have much experience with other marketing agencies to compare, I’ve been very satisfied with their service so far. They effectively blend their marketing strategies with the unique characteristics of my business, resulting in content that truly resonates with our audience.

Are there any areas for improvement or something LYFE Marketing could have done differently?

For improvements, I don't have any specific suggestions at the moment since I've been very satisfied with the service so far. However, I'm sure that as we continue working together, opportunities for improvement might come up, and I'll be happy to share them then.

BACKGROUND

Please describe your company and position.

I am the Manager of Primal Coatings

Describe what your company does in a single sentence.

We provide commercial and residential flooring services that include Flakes, Metallic, Grind & Seal, and Polished Concrete.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LYFE Marketing to accomplish?

• Lead Generation

SOLUTION

How did you find LYFE Marketing?

Online Search

Why did you select LYFE Marketing over others?

High ratings

How many teammates from LYFE Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We had Kaitlin provide us with a new landing page and ad campaign that started generating about 100 clicks a day once fully implemented

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We got about 100 clicks a day on our ads and started generating more leads than ever before.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We worked with Kaitlin who has been so helpful and responsive to our team. She delivers on time and always offered a helping hand whenever we had questions or concerns. 

What was your primary form of communication with LYFE Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have a lot to offer, and it's more than just creating an ad campaign. They setup a landing page and are in the process of helping us setup a quiz funnel to attrach more motivated leads.

Are there any areas for improvement or something LYFE Marketing could have done differently?

At first we didn't know much about what was being done since it was our first time using paid ads. We were not guided through the process, which made us confused at first. No one let us know what we could've done to get better ads and more conversions since we weren't experienced yet. However, since we got our new agent, Kaitlin, we've seen a visible improvement in our ads and get a clear breakdown of what's being done, how it's being done, and what we could do to improve.

BACKGROUND

Please describe your company and position.

I am the Owner of Primal Coatings

Describe what your company does in a single sentence.

Primal Coatings is a concrete coating company that specializes in concrete coatings such as flakes epoxy, metallic, and polished concrete. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LYFE Marketing to accomplish?

• increase leads
• scale business

SOLUTION

How did you find LYFE Marketing?

Online Search

Why did you select LYFE Marketing over others?

• High ratings
• Great culture fit

How many teammates from LYFE Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Pay-Per-Click (PPC) Campaign Management

Google Ads setup and optimization
Keyword research and competitor analysis
Ad creation with high-converting copy and visuals
Bid strategy and budget management
Weekly monitoring and performance adjustments

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The increase in quality leads, improves conversion rates, Reduced CPL, Higher engegement and clich thru rates. This completely trransformed our business and increased profits tenfold. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with Lyfe Marketing has been a game changer for my business. Kaitlyn, in particular, has been an incredible asset—she’s responsive, knowledgeable, and always willing to go the extra mile. Anytime I’ve needed help or had questions, she’s been there with solutions. Thanks to her efforts, we’ve seen a significant increase in leads and overall growth. The customer service is top-tier, but what really stands out are the results. Highly recommend!

What was your primary form of communication with LYFE Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

They were really responsive and listened to my suggestions. Time is money and they always worked fast. 

Are there any areas for improvement or something LYFE Marketing could have done differently?

Kaitlyn has been great. However, the other two people who have helped us prior were neglegent and cost me and my bsuiness a lot of money becuase they ,oved extermely slow. 

BACKGROUND

Please describe your company and position.

I am a Student Recruitment Coordinator at an education company 

Describe what your company does in a single sentence.

Middle & High Schoool (Grades 5-12)

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LYFE Marketing to accomplish?

• Increase Brand Awareness through social media channels

SOLUTION

How did you find LYFE Marketing?

Online Search

Why did you select LYFE Marketing over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from LYFE Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work Summary: Brand Awareness Campaign
Agency: LYFE Marketing
Client Goal: Increase brand visibility and drive qualified traffic through social media and Google PPC.

 
Key Services:
1. Social Media Marketing:
Platforms: META - Instagram, Facebook,
Monthly content calendar and strategy
Monthly performance reports and insights
2. Google Pay-Per-Click (PPC):
Campaign setup and management 
Keyword targeting and ad copywriting
Monthly reporting on ad performance and recommendations
 
Content Collaboration:
LYFE will work with your team to gather photos, videos, and stories
Monthly content planning and feedback loop
Shared content calendar for review and approval
Reporting & Collaboration Calls
 
Deliverables Overview:
social posts per month
Google ad campaigns with regular updates
Monthly reports (social + PPC)
Shared calendar for content creation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Social Media Metrics:
- growth in monthly reach across platforms
- growth in followers per quarter
- Identify and replicate top-performing post types

 
Google PPC Metrics:
- Maintain CTR above industry benchmark 

ROI: 1 year spend of services should result in 1+ enrollment

Describe their project management. Did they deliver items on time? How did they respond to your needs?

LYFE Marketing demonstrated strong project management throughout the campaign. Key highlights include:

On-Time Delivery
Clear Communication
Organized Workflow
Responsive to Feedback
Proactive Strategy Updates

What was your primary form of communication with LYFE Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about LYFE Marketing was their collaborative approach which made them feel like an extension of our team. They took time to understand our brand, welcomed feedback, and adapted quickly—all while staying organized and on schedule. The combination of responsiveness, professionalism, and proactive optimization made working with them both effective and seamless.

Are there any areas for improvement or something LYFE Marketing could have done differently?

In the beginning, some of the content felt a bit too generalized for our brand. As a unique school, we were looking for content that stood out and truly reflected our distinct identity, rather than blending in with competitors. We understand there’s a learning curve when working in a new environment, but we’d prefer to skip overly broad content in favor of more tailored, brand-specific messaging to make the best use of everyone's time and efforts.

BACKGROUND

Please describe your company and position.

I am the Editor and Publisher of The ToneQuest Report, The Player's Guide To Ultimate Tone

Describe what your company does in a single sentence.

A highly specialized interest publication, The ToneQuest Report, dedicated to guiding serious guitar players—helping them sound better and play better by delivering the world’s most independent, expert resource on crafting the ultimate signature tone.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LYFE Marketing to accomplish?

• Launch Instagram and Facebook Social media sites
• Build a community of serious guitar players
• Convert interest to Sales

SOLUTION

How did you find LYFE Marketing?

Referral

Why did you select LYFE Marketing over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from LYFE Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Over the last year, led the strategic launch and development of our brand’s presence on Instagram and Facebook, building from the ground up after 25 years as a respected print publication.

Key Deliverables Included:

Platform Launch:
Established and branded ToneQuest’s official Instagram and Facebook pages, aligning visual identity and messaging with our publication’s legacy and tone-focused mission.
Community Building:
Developed and executed targeted engagement ad campaigns designed to attract serious guitar players and grow an authentic, active follower base.
Content Planning & Creation:
Oversaw the editorial calendar, crafted original copy, and collaborated on image and video content tailored to each platform to drive consistent engagement.
Subscriber Campaign Strategy:
Designed and implemented a paid ad schedule focused on converting engaged followers into ToneQuest subscribers—resulting in measurable growth in reach, conversions, and brand visibility.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first year of launching ToneQuest’s Instagram and Facebook platforms, we achieved steady audience growth and improved engagement through a combination of organic content and paid ad strategy. Key outcomes included:

Built an active, tone-focused community from zero, reaching followers organically and through engagement ads.
Increased post engagement rates month-over-month, with consistent growth in likes, shares, and comments from our core audience of serious guitar players.
Successfully converted paid subscriptions via targeted ad campaigns, resulting in a measurable lift in subscriber acquisition tied directly to social media efforts.
Maintained consistent content performance within a limited budget—demonstrating high ROI and a scalable model for continued growth.
These results reflect strategic planning, creative adaptability, and a strong alignment between content, audience, and brand mission.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Deliverables were completed on time.  Madisyn was highly responsive to our evolving needs—adapting quickly to shifting priorities, providing strategic input when needed, and ensuring that all content aligned with our brand voice and goals.

Her ability to balance planning with flexibility made the process smooth and collaborative, even under tight deadlines. 

What was your primary form of communication with LYFE Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their ability to stay creative, on-brand, and flexible under pressure. They welcomed collaboration, adapted quickly, and consistently delivered on tight timelines.

Are there any areas for improvement or something LYFE Marketing could have done differently?

An area for improvement would be offering more opportunities for real-time virtual collaboration. While communication was generally strong, occasional live working sessions could have helped accelerate creative decisions and ensured greater clarity on direction, feedback, and next steps—especially on fast-turn projects.

BACKGROUND

Please describe your company and position.

I am the Art director of Zip Aviation

Describe what your company does in a single sentence.

Helicopter tours and charters

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LYFE Marketing to accomplish?

• Increase sales
• Brands awareness
• Book tours and charters

SOLUTION

How did you find LYFE Marketing?

• Online Search
• Other

Why did you select LYFE Marketing over others?

High ratings

Describe the scope of work in detail. Please include a summary of key deliverables.

I have been working with Lyfe media for 6 months now. They have transformed and simplified our social media posting and strategies as well as creating a simple demonstrable email campaign.
I am assigned to Bianca. She is amazing! My company is very difficult to navigate because we are an aviation company and have so many rules and regulations. She and her team have been patient and able to comprehend and create posts and ads within the very strict guidelines we are given. She is laid back and very nice. A lot of social media people from my experience are very impersonal. I actually really like Bianca and she is not a robot kid just ticking off boxes. This puts me at ease and makes the process actually relaxing and fun.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased sales and brand awareness

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They've exceeded our expectations and more than met our needs. They delivered ahead of schedule. Their communication is clear and concise.

What was your primary form of communication with LYFE Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I have been working with Lyfe media for 6 months now. They have transformed and simplified our social media posting and strategies as well as creating a simple demonstrable email campaign.
I am assigned to Bianca Heuther. She is amazing! My company is very difficult to navigate because we are an aviation company and have so many rules and regulations. She and her team have been patient and able to comprehend and create posts and ads within the very strict guidelines we are given. She is laid back and very nice. A lot of social media people from my experience are very impersonal. I actually really like Bianca and she is not a robot kid just ticking off boxes. This puts me at ease and makes the process actually relaxing and fun.

Are there any areas for improvement or something LYFE Marketing could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Vocalist of Elijah Must Come

Describe what your company does in a single sentence.

Band

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LYFE Marketing to accomplish?

• increase social media followers
• increase spotify listeners
• increase spotify streams

SOLUTION

How did you find LYFE Marketing?

Online Search

Why did you select LYFE Marketing over others?

High ratings

How many teammates from LYFE Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

13 posts spread out over the month which are mostly videos to facebook, instagram and tiktok--highlighting the various songs.  They encourage the viewer to stream from various platforms, follow the band and visit our website

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have steadily grown our online presence and in the recent weeks have seen the growth pick up speed.  We've added well over a thousand facebook followers in the past 2-3 weeks.  We have also seen our spotify streams and listenership steadily increase 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They send out a calendar with the posts they are suggesting.  I review it and make a few suggested changes and normally not very many at all.  They make the changes and let me know to review them to make sure it's what we want.

What was your primary form of communication with LYFE Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

How well they listen and understand what we are wanting to communicate to our audience.  The servant attitude they display to help us accomplish our vision.  They are available and they respond very quickly.  

Are there any areas for improvement or something LYFE Marketing could have done differently?

They certainly know what they are doing.  I am very satisfied  I never have to wait long for a response.