Lilo Social

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a subscription content platform for nonfiction written stories. We’re available in the App Store.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lilo Social?

We’re trying to reach our audience through digital advertising.

SOLUTION

What was the scope of their involvement?

Lilo Social has done some research to discover the broad parameters of who our audience could be.

They’ve created creative ad campaigns and tested them in the marketplace to refine the analytical learning of our potential audience through Facebook and Instagram Ads. Then, they’ve continued to refine our targeted groups, as well as our creative process by its visuals and copy, in order to effectively drive a very low cost per install number for our digital product.

What is the team composition?

I’m working very closely with Zac (CEO) and Bobby (COO), the two founders.

How did you come to work with Lilo Social?

They came highly recommended by our app developer, who had an existing relationship with a number of clients who had used Lilo Social for their digital marketing. We were introduced by them.

How much have you invested with them?

We’ve spent about  $20,000.

What is the status of this engagement?

We started working together in March 2021, and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’ve been driving the cost per install down by approximately 50% every week.

In other aspects, I’m pretty accustomed to quality and professionalism, and Lilo Social has been consistently professional and quality-driven.

How did Lilo Social perform from a project management standpoint?

Our two parties have been communicating in weekly updates through video calls and emails.

What did you find most impressive about them?

They achieve what my business requires. They do exactly what they say they’re going to do without the need for us to follow up. They exceed our expectations and are very responsive.

Are there any areas they could improve?

I haven’t seen anything yet.

Do you have any advice for potential customers?

As with any provider, be as open and transparent as possible so they can really understand your needs and the realities of where your business is at that moment. That way, they can drive you to where you need or desire to be.

BACKGROUND

Introduce your business and what you do there.

I’m the COO of a consumer goods company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lilo Social?

We didn’t have the internal knowledge and bandwidth to start scaling on the digital side.

SOLUTION

What was the scope of their involvement?

Lilo Social handled all our marketing for Google and Facebook campaigns. They created our flows and managed at least 2–3 campaigns per month. Their team also did all the creative work. We had input on the creatives and they created the assets. The creatives were designed for all the ads.

We discussed what audiences wanted to reach. We had a list of the ones we were going to track each month as well as minimum KPIs to see if the ad campaigns work or not. That’s how it went almost every month. Our team provided them with our brand guidelines in photoshoots, and we invited them to the photoshoots for them to create new assets. One thing we also had to do was approach influencers. They’d make reviews in exchange for our products.

What is the team composition?

Bobby (CEO) was pretty involved in our account.

How did you come to work with Lilo Social?

We met them through a friend. What stood out to me was Bobby’s knowledge. He was very willing to offer any knowledge he had.

How much have you invested with them?

We invested $80,000.

What is the status of this engagement?

We worked together from July 2019–February 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We went from spending $8,000 on Facebook to $120,000 and from $2,000 to $50,000 on Google per month. We went from 120,000 visits per month to around 650,000. Bobby always made sure everything was fine on the site. I’ll always recommend Lilo Social. They’re one of the best agencies. They helped us scale a lot. Their team helped us go from $60,000 in income to almost $1 million a month. I have nothing but good words about their work.

How did Lilo Social perform from a project management standpoint?

We had weekly calls, and I had calls with Bobby every 2–3 days. I was very satisfied with how the relationship worked. We used Trello as our internal tool at the time. We communicated via email or calls.

What did you find most impressive about them?

They’re responsive and transparent.

Are there any areas they could improve?

They could improve their creatives.

Do you have any advice for potential customers?

Keep the communication going.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and president of Broadway Plus. We have a booking platform that Broadway actors and stars use to sell their time doing meet and greets, lessons, and coaching. We also do a lot of corporate event planning, group event planning, and custom VIP experiences for Broadway.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lilo Social?

At first, I hired them to build my website, and that was two years ago. Since then, they’ve continued to do a huge amount of web development work.

SOLUTION

What was the scope of their involvement?

They built a WordPress and WooCommerce site that I use to sell VIP packages for Broadway shows. I’ve completely pivoted and changed my business when the pandemic struck, and they helped me recreate a new e-commerce and booking platform. I’ve also engaged them for digital performance marketing. They handle Facebook, Instagram, and Google marketing, including Google retargeting. Finally, they also do email marketing. This second development was much larger than the first, and it was also on WordPress.

We work with about 350 actors. They plug their calendar availability into the site and customers make bookings with artists. The platform automatically sends out Zoom links and emails, as well as payment information. In terms of marketing, they do paid advertising creative and marketing.

What is the team composition?

I’ve worked with 6-7 people including an account manager, a web developer, a copywriter, a video editor, and a Google Ads manager.

How did you come to work with Lilo Social?

I met Bobby (CEO) at a Bloomberg entrepreneurship program.

How much have you invested with them?

We’ve spent around $200,000.

What is the status of this engagement?

We’ve been working together since June 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They do reporting on all the statistics, but, overall, we’ve been very pleased. I wouldn’t have been able to launch a successful e-commerce platform without them.

How did Lilo Social perform from a project management standpoint?

They’ve done great. Our project manager is a great partner. Sometimes, things will take a little longer than he anticipates but that comes with the territory. In general, everything is on time and professional.

What did you find most impressive about them?

They’re very data-driven. I’ve been pleased with the creative they’ve generated, as well as how they’ve analyzed the extent to which the creative is effective. In terms of web development, they’ve been innovative, solving lots of problems and helping me automate a lot of my business.

Are there any areas they could improve?

Overall, I’ve been more impressed with their performance marketing work than their web development work. They sometimes underestimate how long these development projects will take to come to fruition.

Do you have any advice for potential customers?

It’s important to trust Lilo and treat them as partners. Give them access to do a deep dive into what is and isn’t working in your business.

BACKGROUND

Introduce your business and what you do there.

I'm the director of production at a global media company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lilo Social?

We needed services for production, web development, and design. 

SOLUTION

What was the scope of their involvement?

Lilo Social produced and developed multiple sponsor activations for an event. 

They produced a dynamic word cloud web page where users could enter a word, and the page would aggregate it into a word cloud based on how many times it was entered. They also created a digital nomination wall with dynamic text for an event, and they produced another standalone content page for one of our sponsors. 

These were three separate projects all under one scope for this event. They were custom web development projects, so they weren't really developed on a platform.

What is the team composition?

I worked with two people from Lilo Social. One of them was a project manager, and the other was the CEO. I interfaced mainly with the CEO.

How did you come to work with Lilo Social?

I was referred to them by a former colleague. I chose them over other partners because they were very much eager to take on the work. They were flexible on pricing and very fast to respond.

What is the status of this engagement?

We worked with them from October–December 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Everything that they produced was very well-received and performed very well with the attendees of our virtual event.

How did Lilo Social perform from a project management standpoint?

They were great to work with. 

What did you find most impressive about them?

I found their creativity and responsiveness most impressive. 

Are there any areas they could improve?

No, there aren’t. Lilo Social is very collaborative and great to work with, and I'll absolutely work with them again. They were great.

BACKGROUND

Introduce your business and what you do there.

I’m a senior marketing manager at Cambridge Savings Bank. We’re a five-billion-dollar mutual bank with 17 branch locations. We focus on retail, small business, and commercial banking. I’m part of the marketing department with seven people.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lilo Social?

We initially had a partner we were working with on video content. He referred us to Lilo Social for social media management, digital advertising, and Google search campaigns.

We decided to give them a try on a campaign by campaign basis. We were very satisfied with their knowledge and the collaboration, so we transferred our business from an existing digital partner fully over to Lilo Social to manage.

SOLUTION

What was the scope of their involvement?

Lilo Social began managing all of our digital strategies through Google Ads, paid search, SEO, and paid social strategy. We’ve worked with them on landing pages and email campaigns as well.

This past year, we’ve contracted them for a larger initiative for our bank’s sub-brand through campaign management, digital strategy, and web development. They’re currently designing the new platform and assisting with analytics. A couple of years ago, their team also did all of our executive team’s headshots.

What is the team composition?

We have a close relationship with Zac (Chief Creative Officer) and Bobby (CEO). We work closely with Bobby on digital strategy and implementation. We then work with Zac from a creative standpoint. We work with Ashely (Social Strategist) on copywriting, and we also communicate with someone on the web development side.

How did you come to work with Lilo Social?

It was through that referral.

How much have you invested with them?

We’ve spent over $250,000.

What is the status of this engagement?

We’ve been working with them since April 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After three or four projects together, we transferred all of our business to Lilo Social. We’ve only increased our work with them over the past two years.

For each campaign, we track analytics and reporting. What I can say is that we’ve seen an uptick in all of our activity across the business lines that they’ve helped support. One of our more recent campaigns was a small business initiative, and I think we increased our sales by over 50% over the last year. It was a digitally-focused campaign, so I would say a lot of that success involved Lilo Social.

How did Lilo Social perform from a project management standpoint?

From a project management standpoint, they’re very organized. They’ve been great with follow-up and follow-through. Recently, there have been a few hiccups with one of our projects because there are a lot of moving parts and they’re a small team.

There have been a few instances where schedules have had to be pushed back due to us needing more resources. Overall, we’ve been extremely happy working with them for the past few years. They’ve become an extension of our team, which is what we need as a smaller organization. I feel like we are their only client because of the undivided attention they give us.

What did you find most impressive about them?

Bobby is one of the smartest people I’ve worked with from a strategic standpoint. He’s very knowledgeable and extremely impressive. Not only has he presented to our board of directors, but he’s very well-versed in his thought process. The best part of working with them is that they’re constantly monitoring our performance and looking for ways to optimize, which is important in a fast-paced digital world.

Are there any areas they could improve?

Lilo Social has a strong digital strategy team, but there are areas that we don’t find them to be as strong is – like content development. I found that they’re much stronger in the strategy space. They could hire stronger creative team members, but there have been times where we’ve had to go back to the drawing board in that area.

Do you have any advice for potential customers?

To get the most out of the Lilo Social team, utilize them for strategic, digital campaigns. They’re experts in their space, and that’s where their strength is.

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing manager for a sporting goods company.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Lilo Social?

I hired them for multiple social media projects.

SOLUTION

What was the scope of their involvement?

The first time we worked together, they built an interactive digital experience to supplement an active social media campaign we were running. The platform that they built allowed people to vote for a campaign. It included lots of video footage to increase engagement. 

We also worked with them to develop a lens for Snapchat. Most recently, we developed mobile video games tied back to our hockey products. 

What is the team composition?

I worked directly with two people: Bobby (CEO) and Zac (CCO). However, there were several people working behind the scenes including a designer, developer, and strategist.

How did you come to work with Lilo Social?

I’d done some work with them at my previous job. They’re at the forefront of creating interactive digital marketing experiences. 

How much have you invested with them? 

I think we’ve spent about $50,000. 

What is the status of this engagement?

We started working together in November 2018. We don’t have any campaigns with them right now, but we’re always looking for ways to include them in the future. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We tracked our engagement metrics and data capture. We saw that users were really engaged with the experiences they created in comparison to traditional marketing campaign methods like videos. One of our recent campaigns with them is up for an award for Ad of the Year. 

How did Lilo Social perform from a project management standpoint?

They overdeliver. Their team is passionate, and we also had strong communication. It was easy to collaborate with them and request changes as needed. They were very open and honest. We never had issues with meeting deadlines. 

What did you find most impressive about them?

They’re doing things that nobody else can do. Lilo Social offers unique solutions. They’re willing to think outside of the box. The ideas they come up with are innovative – they’re not cookie cutter. 

Are there any areas they could improve?

It’s hard to say because they’ve always exceeded our standards. 

Do you have any advice for potential customers? 

Be open-minded and work together to brainstorm ideas. Get their team thinking about how to bring your campaign to life and drive success. They always come up with ideas that we hadn’t thought of before. 

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Sonu Sleep, a consumer products and services company. We sell a specialized mattress designed for side sleepers, as well as bedding.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lilo Social?

We needed help reviewing, improving, and redesigning our email flows. We also needed help spearheading our email and SMS campaigns.

SOLUTION

What was the scope of their involvement?

Lilo Social turnkey operates our email marketing program. The team ensures our campaigns and flows are engaging, eye-catching, and match our brand tone. Our key goals are conversion, customer retention, low unsubscribe rates, and healthy open and CTR rates.

What is the team composition?

We work with 2–5 teammates from Lilo Social.

How did you come to work with Lilo Social?

Someone referred Lilo Social to me. I chose them over other options because they had high ratings, a great culture fit, and aligned company values.

What is the status of this engagement?

We started working with Lilo Social in January 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a drastic improvement in all our KPI metrics. The overall feel and tone of our campaigns and flows have improved, and our conversions have increased.

How did Lilo Social perform from a project management standpoint?

Lilo Social consistently meets our target dates. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Lilo Social has a great team culture and really dives deep into our brand. They truly have a desire for us and our company to succeed.

Are there any areas they could improve?

I can’t think of anything for Lilo Social to improve.

BACKGROUND

Please describe your company and position.

 I am the Fractional CMO of a mood-boosting supplement company.

Describe what your company does in a single sentence.

We offer mood-boosting supplements made with Kanna, a succulent native to South Africa. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lilo Social to accomplish?

• Optimize Meta as a paid channel, focused on customer acquisition
• Launch and optimize Google as a paid channel, focused on customer acquisition

SOLUTION

How did you find Lilo Social?

Referral

Why did you select Lilo Social over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Lilo managed and optimized our Meta and Google channels. Lilo owned the daily optimization of both accounts, including campaign and audience restructuring, as well as budget changes. Lilo also developed ad creative for Meta. They created a singular data and analytics platform to help KA! digest critical information and make informed decisions related to the overall strategy and budget optimizations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Through optimizing our paid Meta and Google channels, Lilo was instrumental in driving customer acquisition and topline growth for KA!.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Lilo Social assigns a dedicated project manager to all clients, so deliverables are clear and delivered on time. 

What was your primary form of communication with Lilo Social?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Lilo's ability to filter in critical informaion about the channels they're owning (in this case, Meta and Google) and integrate the channel-specific data into larger business performance metrics has been extremely helpful for us in understanding the financial landscape of the business, and in making critical decisions about where to invest our time and financial resources.

Are there any areas for improvement or something Lilo Social could have done differently?

The biggest area of improvement is with creative development. While Lilo does a wonderful job of producing a high volume of creative (for Meta, specifically), the initial version of the creative assets often require a relatively significant volume of edits before they feel "ready" and truly brand-aligned.

BACKGROUND

Introduce your business and what you do there.

I’m the director of e-commerce for Muenster Pet. We manufacture dog food.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lilo Social?

We needed help with our email marketing program.

SOLUTION

What was the scope of their involvement?

Lilo Social has redesigned our email marketing program and set up the new system. The team has also created an email marketing strategy. In addition, Lilo Social manages our paid media, including ad strategy and customer acquisition. The team has designed email templates, written copy, set up campaigns, and managed ads.

What is the team composition?

We work with two teammates from Lilo Social.

How did you come to work with Lilo Social?

My predecessor received a proposal from Lilo Social. I liked their initial designs, and the team seemed fun, easy to work with, and very knowledgeable.

How much have you invested with them?

So far, we’ve spent $20,000 with Lilo Social.

What is the status of this engagement?

We started working with Lilo Social in February 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Lilo Social’s work has increased our email revenue, email opens, email clicks, new customers acquired, customer acquisition cost, and average order value.

How did Lilo Social perform from a project management standpoint?

Lilo Social delivers on time. We communicate via email and messaging apps.

What did you find most impressive or unique about them?

Lilo Social is a design powerhouse. The team has helped us refresh our brand through marketing communication.

Are there any areas they could improve?

I don’t think there’s anything Lilo Social can improve on.

BACKGROUND

Please describe your company and position.

 I am the Brand Marketing Manager of a skincare brand.

Describe what your company does in a single sentence.

We are a high-tech skincare brand delivering targeted, dermatologist-approved formulas to your face. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lilo Social to accomplish?

• Paid Ads
• DTC Revenue

SOLUTION

How did you find Lilo Social?

Referral

Why did you select Lilo Social over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from Lilo Social were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Lilo runs our paid ads, which directly focuses on our DTC goals. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Reaching out DTC monthly goals 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Lilo is fantastic at project managing and following up with us on actions items. 

What was your primary form of communication with Lilo Social?

Virtual Meeting

What did you find most impressive or unique about this company?

They are very quick and flexible when coming back to us about what's working, what we need to do to be successful, and suggestions on how we can improve/pivot. 

Are there any areas for improvement or something Lilo Social could have done differently?

Creative wise, we could be a bit more on brand but I think we are getting to a better place!