Lease Engine

BACKGROUND

Introduce your business and what you do there.

I’m an executive of The Millennia, a luxury rental building in downtown New Rochelle offering upscale apartments, modern amenities, office space, and social areas for residents to live, work, and play.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lease Engine to accomplish for The Millennia?

We needed assistance increasing traffic to our property, generating higher-quality leads, and providing ongoing marketing support and analytics to help us track performance and improve our leasing efforts.

SOLUTION

What was the scope of their involvement?

Lease Engine has integrated its platform with our property website and manages our Google Ads campaigns. Their services include creating and managing ad campaigns, developing ad copy, monitoring campaign performance, managing our advertising budget, and making adjustments as needed to improve results. They also provide reporting and performance data that allows us to track the effectiveness of the campaigns and our advertising spend.

What is the team composition?

We work with 2–5 teammates from Lease Engine.

How did you come to work with Lease Engine?

We found them through an online search. We chose them over other options because they had high ratings, their pricing fit our budget, they were a great culture fit, they offered good value for the cost, and their company values aligned with ours.

What is the status of this engagement?

We started working with them in March 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Lease Engine’s work has resulted in an increase in the number and quality of qualified leads generated through our advertising campaigns, which has contributed to increased leasing activity and a higher overall occupancy rate at The Millennia. We’ve also seen better use of our advertising budget by focusing our marketing spend on campaigns that are producing stronger leads and conversions.

How did Lease Engine perform from a project management standpoint?

Lease Engine’s project management is organized, responsive, and easy to work with. They communicate well throughout the process, address questions or changes promptly, and deliver their work on time. Overall, the implementation and ongoing management of our campaigns have been smooth and reliable. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

What stands out most about Lease Engine is their responsiveness and ability to adapt our advertising strategy based on the property’s needs. They take the time to understand our leasing goals and market and focus on generating quality leads rather than simply increasing traffic. Their hands-on approach and willingness to make adjustments as our occupancy and leasing needs change make them a valuable partner.

BACKGROUND

Introduce your business and what you do there.

I’m the COO of a property management company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lease Engine?

We needed support leasing up off-campus student housing for both new and existing developments.

SOLUTION

What was the scope of their involvement?

Lease Engine developed and manages our Google Ads campaigns based on our marketing objectives. Their team focuses on improving conversion rates throughout the lead-to-lease cycle while increasing property visibility, website traffic, and brand recognition. They handle the entire process—from ad copywriting to campaign management and reporting—making the engagement seamless on our end.

What is the team composition?

We’ve worked with 2–5 teammates from Lease Engine.

How did you come to work with Lease Engine?

We found them through an online search. We chose them because they had high ratings, a great culture fit, and good value for the cost.

How much have you invested with them?

The project cost is confidential.

What is the status of this engagement?

We started working together in March 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Lease Engine’s work has significantly improved our conversion tracking, lead generation, lease signings, and overall website traffic. Since launching the campaigns, we’ve seen roughly a 75% increase in website traffic, along with stronger visibility and more qualified leads.

How did Lease Engine perform from a project management standpoint?

Lease Engine delivers on time. The team is professional, communicative, and easygoing. We mainly communicate through virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Lease Engine's team is down to earth. They deliver results but make it seem effortless.

Are there any areas they could improve?

There's nothing they need to improve.

BACKGROUND

Please describe your company and position.

I am the Director of GRT Property Management

Describe what your company does in a single sentence.

GRT is focused on providing housing and excellence in management services resulting in improvement in the value of properties managed.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lease Engine to accomplish?

• We brought in Lease Engine to help us generate leads for 159 vacant and soon to be vacant units for one of our portfolio properties.
• Communicate sweeping improvements made by new management to property
• Support our marketing strategy
• mprove our image, brand, and reputation

SOLUTION

How did you find Lease Engine?

Online Search

Why did you select Lease Engine over others?

• Great culture fit
• Good value for cost

How many teammates from Lease Engine were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project started with marketing infrastructure support, for example: online review collection and feedback strategies, website updates and improvements, and virtual staging services for existing and new photography. They also updated all of our listings for Zillow and Apartments.com. 

With infrastructure support complete, we engaged Lease Engine for Google Ads promotion and analytics support. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We successfully stabilized our property less than 11 months after engaging Lease Engine. Their support was Pivotal in helping us get the traffic and leads we needed at a time that was critical.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Lease Engine team has been a good partner from the start, putting our needs first, and proactively looking for ways to add value. 

They have delivered projects on time, or even ahead of schedule, with just a handful of hiccups along the way. For example, there was one mistake in some print material they built for us, but the Lease Engine team was quick to own that mistake, fix it, and re-print the materials at no charge.

What was your primary form of communication with Lease Engine?

Virtual Meeting

What did you find most impressive or unique about this company?

Utilizing Lease Engine helped us approach marketing with experts on our side, and to better understand which marketing efforts were actually paying off, so we could make informed decisions. 

More than anything, they were flexible, and found ways to work with us where and how we needed it most.

Are there any areas for improvement or something Lease Engine could have done differently?

We are pleased about our engagement with Lease Engine. The team was responsive and flexible in managing our specific needs.

While it is hard to find areas needing improvement, the graphic design sometimes needed several edits. That said, the editing process was easy and we always landed on a good final result.